not tour mothers dry shampoo

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Maximum Repair for Transformed Hair

Not Your Mother's is a state of mind, bold, different and always evolving. We celebrate all of our differences and create high quality, salon inspired, clean haircare products for all generations.

• $8.99 / 6.0 fl oz
• $13.49 / 9.7 fl oz

Featuring...

Hello, hair needs, hot off the press.

“After a final mist of texturizing spray, she adds Not Your Mother’s Clean Freak Dry Shampoo...so that [Hailey Bieber's] soft waves look just as beautiful the next day”

“A can of refreshing Not Your Mother's dry shampoo spray for relying on this holy grail hair care product to refresh your mane. Perfect for all hair types, it absorbs excess oils and offers a fresh linen scent that adds a chic touch to your mane.”

"You don’t have to spend major dough to keep your color looking fresh and cool"

“Not Your Mother’s strives to create salon-quality products — without the salon price tag”

My hair picked up and reflected the light better than it had before… I'll definitely be working Lamellar Water into my monthly treatment rotation

All the hair care tips and tricks.

April showers: wash day tips, blonde, brunette, purple, or pink – keep your colored hair vibrant for spring, dump your dupe: not your mother’s distinctive technology repairs and beautifies, is the side part making a comeback over 2,100 of you think so, the clean girl aesthetic gives way to everything mob wife, curl talk 101: getting to know your curls and the journey to curl equality, from scalp health to big blowouts – hair trends for 2024, kylie jenner rocks bedhead waves. you can too., balancing act: how to care for and protect your scalp microbiome, long-lasting volume and fuller hair yes, please, everything you need to know about heat protection, be a beach babe year-round, extra volume and hold for holiday hair, perfecting and protecting your hair while your sleep, give your curls some extra lovin’ with nym’s new curl talk stylers, styling your hair with dry shampoo…who knew, should you be slugging we took a deep dive into tiktok’s favorite trend, going natural a guide to find your perfect match, keep your color looking salon fresh with blonde moment, tough love: from damaged hair to instant repair, embrace your natural hair texture this summer, blunt bobs + structured shags, why you should be using bond building products, beach bag essentials for spring break, galentine’s day hairstyles you’ll love, fa-la-la-la-va-va-va volume is where it’s at this holiday season, nym gift guide: our top sellers to gift yourself or your loved ones, post-summer hair in need of repair curl talk's avocado oil to the rescue, 7 things you need to know about heat protectant, what is hair porosity and why does it matter, 6 spring hair trends you'll want to try, the benefits of rice water in your hair care routine, curly hair 101: identifying and styling different curl patterns, mix it up: how to choose the right shampoo and conditioner for your hair type, 5 steps to achieving glass hair at home, lamellar water is the hair treatment you need right now, no stress styling tips and other quick hair hacks, date night hair ideas (even if you aren’t going out), you're already a queen bee now try honey in your hair care, beautiful bangs every single time, protect your hair and scalp from winter weather (hint: deep conditioning is your friend), the real deal on leave in conditioners, blue shampoo: a brunette’s best friend, how to use sea salt sprays for beautiful, beachy waves, everything you need to know about dry shampoo, the scoop on purple shampoo. what it is, how it works and why you need it., how to manage your oily hair. spoiler alert: believe it or not, oily hair is a good thing, don’ts for your ‘do: how to protect your gorgeous hair, @notyourmothers.

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I Tested the Overnight Dry Shampoo That Promises to De-Grease Your Scalp By Morning

I have a confession: I’m not the biggest fan of dry shampoo . Even as a beauty writer who’s tried a multitude of hair-care products that promise to virtually erase grease, grime, and oil, I’ve struggled to find that one game-changer that delivers results. Was it me, my method of application, or something else that stopped me from achieving great day two, day three, or even day four hair?

Turns out, it may just be the length of time I wait for a product to work its magic, according to the hair-care line  Not Your Mother’s . Instead of expecting an instant result, they’ve created a dry shampoo that’s meant to de-grease your hair overnight, so you wake up to cleaner-looking strands. So I decided to give it a try, and in all honesty, the results truly threw me for a loop.

• Drew Schaefering

Here’s the thing: My hair gets oily, fast . I could wash it in the morning and find that the layers around my face are already greasy by lunch. It’s frustrating to say the least, especially when the dry shampoos I’ve tried in the past left a white cast or a stiff feeling on my scalp.

With Not Your Mother’s Clean Freak Overnight Dry Shampoo ($9), however, I awoke to the complete opposite. I could easily brush through, style, and even run my fingers through completely refreshed hair that felt renewed. There was zero of that heavy feeling you tend to get with a dry shampoo because of the way the product can weigh down hair. Instead, my hair felt light and breezy—it could even hold a wave from my curling iron when I decided to style it.

The product’s made with natural starches that absorb excess oil, so zero sulfates, silicones, parabens, and dyes. The vegan and cruelty-free formula also utilizes purifying sage and chamomile extract to soothe and restore hair to its post-wash state.

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This method is completely waterless, so there’s zero rinsing required to achieve clean-looking, washed hair. Oil is instantly absorbed, while the product continues to amplify its progress overnight. Made for all hair types, your morning looks like this: no white residue, no powdery build-up, and no grease left over.

Naturally, experiencing these great results after years of trial and error had me questioning why I ever expected instant gratification from my dry shampoo in the first place, so I asked Drew Schaefering , hairstylist at Rob Peetom and founder of haircare brand Cruxe , for more insight about wy dry shampoo works better at night, and what the best methods of application are for dreamy results while you sleep.

Why using dry shampoo while you sleep is more beneficial than using it during the day

Working dry shampoo or the best non-aerosol dry shampoos into your hair at night allows the powder to do its job in a different state. “The time allowed for the ingredients to do the work and reverse the signs and buildup of oil on your scalp and hair means it’s more thorough,” says Schaefering.

While he’s not suggesting that application can’t be done the day of or before walking out the door, he warns that results take a little more time to appear.

The best way to apply dry shampoo before bed for great results

Application is key, so here’s what Schaefering suggests and the step-by-step formula I used to achieve the best results. You’ll want to apply the dry shampoo to your scalp and the places that feel oily to you in rows, making sure to evenly saturate each area lightly. “Keep the nozzle at least six inches from the scalp to prevent unnecessary buildup of product,” says Schaefering.

He adds that sleeping with hair up or down is a personal preference, but you’ll want to keep in mind the amount of dry shampoo used, as well as the potential for indentations and creases brought on by elastics. In the morning, shake out excess product, or use a blow dryer to get hair moving around a bit again.

Try not to use the dry shampoo too far down the hair strand where there is less oil, as this can easily create a static-like effect to the hair, causing it to be a bit too dry, Schaefering says, as this may result in you having a hard time managing the style in the a.m.

The final consensus

Not Your Mother’s dry shampoo extended the life cycle of my hair almost three times longer than I can usually eek out.  I was this close to giving up on dry shampoo before I tried it, but it taught me that I just had to have a little patience and that it’s all about timing, baby, just like in life.

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Not Your Mother’s Clean Freak Is the Only Dry Shampoo to Make My Hair Feel Clean—Not Crunchy

Bonus: It’s only $8 per bottle.

The Formula

The texture, the staying power.

I’ve been blessed with extremely fine, thin hair. If you didn’t pick up on my sarcasm, that means my hair has as much volume as Flat Stanley and gets oily in five seconds flat. I’m inseparable from my dry shampoo —and I’ve recently been on the hunt to find the best of the best. Living Proof is a top contender (obviously) and Oribe can hold its own (naturally), but the Not Your Mother’s Clean Freak Dry Shampoo is the one that really took me by surprise. It’s a no-frills, benzene-free, drugstore formula that manages to soak up grease in a grand total of 30 seconds. The main selling point? It doesn’t leave behind a gross, crunchy, chalky, sandpaper-y texture. For all the details, scroll ahead. 

It’s less about what’s in this formula and more about what’s left out of it. Most importantly, it’s benzene-free. But it also steers clear of sulfate surfactants, silicones, parabens, and dyes, which gives me some peace of mind. As for what’s inside? You can count the ingredients on your fingers—it’s the definition of a “less is more” product. Natural barley and rice starches are the most notable ingredients, and work in tandem to detox oil buildup, dirt, and grime. Fragrance did also make its way into the mix (it’s a light citrus scent), but there is a fragrance-free option in the line if you’re concerned. 

I’ve always had a love-hate relationship with dry shampoos, in large part because of the way they made my hair feel. I like to run my fingers through my hair without the grittiness of a texturizer. Unfortunately, my oily roots necessitate a pick-me-up. Enter: Not Your Mother’s Clean Freak Dry Shampoo. The $8 formula is somewhat of a miracle worker; it soaks up oil and dries up roots to a point where shine is nonexistent. In order to do that, there’s going to be a little texture added—I can’t lie and say that hair is going to feel like a fresh-as-a-daisy blowout. There is a silver lining: The gritty texture is objectively much, much, much less noticeable than competitors. And it gives hair the added benefit of a little volume. 

Normally my dry shampoo saga goes as follows: I douse my hair in product, everything is well and good for a few hours, and then, circa late afternoon, I look like one big grease ball. It’s more like a temporary fix—if you want a permanent fix, you’re going to have to hop in the shower. The question remains: Exactly *how* many hours will the oil-absorbing band-aid last? It’s going to differ from person to person and depending on your starting point, but you should be able to make it through the majority of the day with little to no touch-ups. For best results, you’ll want to apply product to every layer of the hair—not just the top roots. 

I’m somewhat of a dry shampoo connoisseur. I go through approximately a bottle a month, use one every other day, and have tried just about every product on the market. My main pain point, without fail, is that majority of products leave a chalky film behind that comes *this* close to suffocating my scalp. The dry shampoo powders are no better on the texture front—in fact, I’d go so far to say that they’re worse. 

Not Your Mother’s Clean Freak can conveniently be scooped up at the drugstore, Target, or even Ulta. The options are plentiful (there’s everything from a body-building dry shampoo and a texturizing dry shampoo to a clean and smooth iteration ), but I decided to start with the OG, which comes in both an unscented and light citrus scent. 

My hair was appropriately dirty at the time of testing—it was the morning of day two, so my volume was looking subpar, my face-framing pieces were a little extra oily, and my roots were starting to get shiny. It wasn’t a disaster zone, but I wouldn’t call it great. That in mind, I held the bottle a good eight inches away from my hair and went to town. I coated my roots, sprayed some extra along my hairline, and gave a few extra pumps throughout the body of my hair. I let it soak in for a good 30 seconds before rubbing in the white powder. I personally didn’t have any difficulty with the white shadow (my hair is a light brown meets dark blonde), but I’d proceed with caution if your hair is on the darker side. 

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The barley and rice starches worked their magic and my hair looked revived. I’ll call it a success, but the product’s ability to absorb oil wasn't what made me head-over-heels obsessed. Instead, it was the unmatched texture. My volume was restored to its former glory (I can only imagine what the bodybuilding formula does) and my hair remained soft and shiny. I recognize that there’s going to be some added graininess with any hair product; the dry shampoo’s feel isn’t entirely non-existent. But I will say that it’s running circles around its competitors in the texture department. And for that reason, I’m hooked. 

Samantha Holender is the Beauty Editor at Marie Claire, where she reports on the best new launches, dives into the science behind skincare, and keeps up with the latest trends in the beauty space. She has previously written for Us Weekly, Popsugar, Makeup.com, Skincare.com, and Philadelphia Wedding. Follow her on Instagram @samholender. 

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Not Your Mother's Clean Freak Overnight Dry Shampoo

Item 2602838

Conscious Beauty at Ulta Beauty™

• Clean Ingredients
• Sustainable Packaging Brand

Wake up looking and feeling fresh with Not Your Mother's Clean Freak Overnight Dry Shampoo. Natural starches work to absorb excess oil, while purifying sage and chamomile extracts renew and soothe. Not only is this shampoo waterless, but it works its magic while you sleep.

• Soothe and renew hair while you sleep
• Waterless, no rinsing required
• Ultimate oil absorption
• Leaves no white residue
• No powdery buildup
• Midnight bloom calming scent
• Safe for color-treated hair
• For all hair types

Key Ingredients

• Natural rice starches
• Barley starches
• Purifying sage extract
• Calming chamomile extract

Formulated Without

• Sulfate surfactants
• Cruelty-free

Shake vigorously. Hold can 8-10 inches away and spray onto roots. Massage thoroughly with fingertips and brush through. Style as usual.

Pre-caution: Flammable. Contents under pressure. Do not puncture or incinerate. Do not store at temperatures above 120f. Avoid fire, flame and smoking during use and until hair is thoroughly dry. Avoid spraying in eyes. Avoid spraying on broken skin. Intentional misuse by concentrating and inhaling the contents can be harmful or fatal. Keep out of reach of children.

Ingredients

Isobutane, Hydrofluorocarbon 152A, Alcohol Denat., Oryza Sativa (Rice) Starch, Hordeum Vulgare Seed Flour, Isopropyl Myristate, Silica, Magnesium Stearate, Glycerin, Chamomilla Recutita (Matricaria) Flower Extract, Salvia Officinalis (Sage) Leaf Extract, Fragrance (Parfum)

Shipping & Coupon Restrictions

Shipping Restrictions : This item cannot be shipped via air.

• Beauty & Personal Care
• Shampoo & Conditioner
• Dry Shampoos

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Not Your Mother's Beach Babe Dry Shampoo (2-Pack) - 7 oz Dry Shampoo - Instantly Absorbs Oil While Creating Effortless Sea-Tossed Texture

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7 Ounce (Pack of 1)

7 Ounce (Pack of 2)

( $0.92 / Ounce )

7 Ounce (Pack of 3)

( $0.93 / Ounce )

7 Ounce (Pack of 4)

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About this item.

• REFRESHING DRY SHAMPOO: Dry shampoo spray instantly absorbs excess oil in your hair, giving you a refreshed look in a matter of minutes
• TOASTED COCONUT FRAGRANCE: Leaves hair feeling—and smelling—fresh and clean with its toasted coconut scent
• NO RINSING REQUIRED: This waterless shampoo leaves hair feeling washed without a drop of water while leaving no unwanted white residue; simply shake vigorously, then hold can 8-10 inches away and spray onto roots
• MADE WITH GOOD VIBES ONLY: Sulfate surfactant-free, silicone-free, paraben-free, phthalate-free, gluten-free, dye-free, cruelty-free, and vegan; Hair product is safe for natural and color-treated hair
• NOT YOUR MOTHER'S DRY SHAMPOO HAIR PRODUCTS: Try other Not Your Mother's Dry Shampoo products

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Product Description

Product details

• Is Discontinued By Manufacturer ‏ : ‎ No
• Product Dimensions ‏ : ‎ 2 x 4 x 9.25 inches; 14 ounces
• Item model number ‏ : ‎ 13050
• UPC ‏ : ‎ 688047134027
• Manufacturer ‏ : ‎ Demert Brands, Inc.
• ASIN ‏ : ‎ B07C42S94S
• #35 in Dry Shampoos

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Important information

Safety information.

WARNING: FLAMMABLE. Contents under pressure. Do not puncture or incinerate. Do not store at temperatures above 120°F. Avoid fire, flame and smoking during use and until hair is thoroughly dry. Avoid spraying in eyes. Avoid spraying on broken skin. Intentional misuse by concentrating and inhaling the contents can be harmful or fatal. KEEP OUT OF REACH OF CHILDREN.

Ingredients

Isobutane, Propane, Alcohol Denat., Aluminum Starch Octenylsuccinate, Isopropyl Myristate, Silica, Fragrance/Parfum.

Shake vigorously. Hold can 8-10 inches away and spray onto roots. Massage thoroughly with fingertips and brush through. Style as usual.

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Disclaimer : While we work to ensure that product information is correct, on occasion manufacturers may alter their ingredient lists. Actual product packaging and materials may contain more and/or different information than that shown on our Web site. We recommend that you do not solely rely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. For additional information about a product, please contact the manufacturer. Content on this site is for reference purposes and is not intended to substitute for advice given by a physician, pharmacist, or other licensed health-care professional. You should not use this information as self-diagnosis or for treating a health problem or disease. Contact your health-care provider immediately if you suspect that you have a medical problem. Information and statements regarding dietary supplements have not been evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent any disease or health condition. Amazon.com assumes no liability for inaccuracies or misstatements about products.

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