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Scottish Tourist Board Advert

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Visitscotland ad captures 'spirit of its own' in first global campaign.

VisitScotland is celebrating the landscape, people, heritage and modernity of Scotland in a visually stunning TV campaign that uses the slogan 'A spirit of its own', marking the tourist body's first global push.

While the ads play on aspects of the country traditionally celebrated in its marketing, such as the striking and varied landscape, they also highlight cultural elements such as the arts and cuisine.

Created by Edinburgh agency The Union, the campaign is promoting Scotland across key markets, including the UK, US, Canada, France, Germany and Australia.

The Union has produced 30- and 60-second versions of the ad, which were shot on location in places such as Caerlaverock Castle and the Outer Hebrides. The musical score was commissioned from and performed by the Royal Scottish National Orchestra.

VisitScotland has also posted a series of online films on YouTube that focus on real-life Scots, such as a scallop diver from Skye, an Edinburgh Military Tattoo piper and the sculptor behind the Kelpies in Falkirk.

Client: Helen Campbell, head of global brand and marketing, VisitScotland

Brand: VisitScotland

Agencies: The Union, Carat

Creatives: Paul McDonald, Euan Auld

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Scottish Tourist Board

• Faulds Advertising Ltd, Edinburgh
• Travel + leisure
• United Kingdom

Scottish Tourist Board “Eagle-Eyed” [00:40]# Two eagles, father and son, are conversing. Their squawks are subtitled for us. The son asks the father when they are going south this year and is informed that eagles don’t migrate. We then witness a tour the father gives his son, and when we see the beautiful and varied scenery Scotland has to offer we begin to understand the eagles’ unwillingness to leave this gorgeous place.

• Client Scottish Tourist Board
• Ad Agency Faulds Advertising Ltd, Edinburgh
• Art Director Lindsey Redding
• Copywriter Sion-Scott Wilson
• Production Company MTP, Edinburgh
• Director Mike Reynolds

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B&Bs & Guest Houses

There’s something special about the experience of staying in bed and breakfasts and guest houses in Scotland, looked after by a friendly host. Whether you stay for just one night or a whole week, wake up in a comfy bed and enjoy a delicious Scottish breakfast before heading out for the day to explore.

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Nithbank Country Estate

© VisitScotland / PRImaging

Enjoy accommodation in a private house, usually run by the owner. With lots of personalised touches, great service and a warm welcome, make the most of your host and ask for their insider tips on places to visit, things to do, and walks in the area.

Start the day with a traditional Scottish breakfast (haggis optional) or full continental, which will include cold meats, cheese, fresh fruit, and bakery items, and other dietary requirements. Some even serve evening meals. B&Bs and guest houses do not usually provide facilities for you to cook for yourself.

Many B&Bs and guest houses in Scotland offer extra facilities such as off-road parking,  pet-friendly  rooms, or handy storage for bikes or golf clubs.

Whilst both B&Bs and guest houses offer a bed for the night and breakfast the next morning, B&Bs will usually host no more than six guests at one time, offering a personal touch to your stay. Guest houses tend to be larger, with at least four bedrooms for guests.

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Know where you want to go? Check out these B&Bs in some of our most popular destinations.

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You'll find bed and breakfasts in Loch Ness within easy reach of the famous loch and nearby attractions.

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Whether you are looking for a cheap bed and breakfast or a luxury guest house, we have accommodation to suit all budgets.

Jedburgh Town Centre

© VisitScotland / Kenny Lam

CHEAP BED & BREAKFASTS IN SCOTLAND

Looking for an affordable and practical stay in Scotland? Lots of guest houses and bed & breakfasts in Scotland offer budget accommodation in beautiful buildings that are set in stunning locations.

All B&Bs and guest houses offer a range of room types, including family rooms. However, budget guest houses and cheap bed and breakfasts are more likely to have shared or private bathrooms, rather than an en-suite.

FInd a cheap bed and breakfast  or  guest house in Scotland

Tantallon B&B

LUXURY BED & BREAKFASTS IN SCOTLAND

Looking for a really special stay? Scotland's boutique and luxury bed and breakfasts offer something a little extra, whether it's a prestigious location, glamorous interior, hot tubs or spa baths, panoramic views, or going the extra mile in service, why not treat yourself?

You can choose a restaurant with rooms - with fine dining right outside your door; there's no need to designate a driver for the night. With four and five-star rooms on-site, you're sure of a fabulous night's sleep after dinner.

Look out for B&Bs with gold stars or a prestigious Scottish Thistle Award , which celebrates excellence in Scottish tourism.. What's more, all of our graded B&Bs and guest houses meet our quality assurance standards so you can rest easy and be assured of a high-quality stay.

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Charging point outside Poolewe House

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History of Advertising Trust

Hello Olivia

• Scottish Tourist Board Commercial: Scotland's For Me Theme

Commercials (TV/Cinema/Online) / 1981-1982

To view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 video

Record location

• British Arrows Awards Archive
• 1982 British Arrows Awards (British Television Advertising Awards)
• Awards Entries

Information

• HAT59 / 006 / 011 / 583

Level : Item

Reference : HAT59/006/011/583

Alt Ref No. : 277437

Extent : 1 commercial

Duration : 00:01:00

Colour : Colour

Brand : Scottish Tourist Board

Agency : Woolward Royds

Product : Holidays

Product Category : Travel

Advertiser / Client : Scottish Tourist Board

Awards Date : 1982

Director : Doug Aitken

Production Company : Trilion Pictures Ltd

Art Director : Erne Parkin

Copywriter : Erne Parkin

Account Director : Ian Bromley

Music : Erne Parkin and Members of Gold

Client Supervisor : Erne Parkin

Cameraman : Clive Tickner

Lighting : Clive Tickner

Slogan : Scotland's for me

Film Processing Lab : Technicolor

Music Studio : Hi-Man Music

Film Opticals : Post-Produced at Trilion Video Ltd

Keywords : Scotland's for me, landscapes, castles, song, Scotland

Commercials (TV/Cinema/Online)

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Maybe you're working as a marketeer devising new campaigns, or a project manager, or designer making our online offering world-class. Whatever your role, we understand that it's vital to our success. At VisitScotland, we are inclusive and work together to tell the world about Scotland's beauty, culture, and history. We offer family-friendly and flexible working policies. We have an impressive range of benefits and professional development opportunities.

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