role of information technology in tourism

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Impact of technology on travel and tourism - statistics & facts

What are the main technology trends in travel and tourism, travel apps: two countries dominate the market, key insights.

Detailed statistics

Revenue of Amadeus 2010-2022

Amadeus: number of bookings 2010-2022

Revenue of Sabre Corp. worldwide 2012-2023

Company Insights High-Growth Companies Asia-Pacific

• Great Deals E-Commerce Corporation
• Spofeed Co., Ltd.

Editor’s Picks Current statistics on this topic

Current statistics on this topic.

Online Travel Market

Most downloaded travel apps worldwide 2022, by aggregated downloads

IT Services

Tour Operators & Travel Agencies

Travel agencies and tour operators using cloud computing services EU 2016-2021

Related topics

• Online travel market
• Digitalization of the travel industry
• Digitalization of the hospitality industry worldwide

Online travel trends

• Artificial intelligence (AI) use in travel and tourism
• Travel and tourism in the metaverse
• Mobile travel trends

Online travel companies

• Booking Holdings Inc.
• Expedia Group, Inc.
• Trip.com Group
• Tripadvisor

Recommended statistics

Global distribution systems (gdss).

• Basic Statistic Revenue of Amadeus 2010-2022
• Basic Statistic Revenue of Amadeus 2010-2022, by segment
• Basic Statistic Amadeus: number of bookings 2010-2022
• Basic Statistic Revenue of Sabre Corp. worldwide 2012-2023
• Basic Statistic Revenue of Sabre Corp. worldwide 2019-2023, by segment
• Premium Statistic Revenue of Travelport worldwide 2010-2022
• Basic Statistic Revenue of Travelport 2013-2018, by segment

Revenue of Amadeus worldwide from 2010 to 2022 (in billion U.S. dollars)

Revenue of Amadeus 2010-2022, by segment

Revenue of Amadeus worldwide in 2022, by business segment (in million euros)

Number of travel bookings made using the Amadeus distribution platform from 2010 to 2022 (in millions)

Revenue of Sabre Corp. worldwide from 2012 to 2023 (in billion U.S. dollars)

Revenue of Sabre Corp. worldwide 2019-2023, by segment

Revenue of Sabre Corp. worldwide from 2019 to 2023, by business segment (in billion U.S. dollars)

Revenue of Travelport worldwide 2010-2022

Revenue of Travelport Worldwide Limited worldwide from 2010 to 2022 (in billion U.S. dollars)

Revenue of Travelport 2013-2018, by segment

Revenue of Travelport worldwide from 2013 to 2018, by business segment (in million U.S. dollars)

Travel apps

• Premium Statistic Revenue of the travel apps industry worldwide 2017-2027
• Premium Statistic Travel apps revenue in selected countries worldwide 2022
• Premium Statistic Most downloaded travel apps worldwide 2022, by aggregated downloads
• Premium Statistic Number of aggregated downloads of leading online travel agency apps worldwide 2023
• Premium Statistic Average number of reviews of travel and tourism apps worldwide 2022
• Premium Statistic Average number of ratings of travel and tourism apps worldwide 2022
• Premium Statistic Average retention rate of travel and tourism apps worldwide 2022
• Premium Statistic Leading travel apps in the U.S. 2022, by market share
• Premium Statistic Leading travel apps in Europe 2022, by market share

Revenue of the travel apps industry worldwide 2017-2027

Revenue of the travel apps market worldwide from 2017 to 2027 (in billion U.S. dollars)

Travel apps revenue in selected countries worldwide 2022

Revenue of travel apps in selected countries worldwide in 2022 (in million U.S. dollars)

Most downloaded travel apps worldwide in 2022, by aggregated number of downloads (in millions)

Number of aggregated downloads of leading online travel agency apps worldwide 2023

Number of aggregated downloads of selected leading online travel agency apps worldwide in 2023 (in millions)

Average number of reviews of travel and tourism apps worldwide 2022

Average number of reviews of travel, tourism, and hospitality apps worldwide in 2022

Average number of ratings of travel and tourism apps worldwide 2022

Average number of ratings of travel, tourism, and hospitality apps worldwide in 2022

Average retention rate of travel and tourism apps worldwide 2022

Average retention rate of travel, tourism, and hospitality apps worldwide in 2022

Leading travel apps in the U.S. 2022, by market share

Market share of leading travel apps in the United States in 2022

Leading travel apps in Europe 2022, by market share

Market share of leading travel apps in Europe in 2022

Artificial Intelligence (AI)

• Premium Statistic Number of companies using ChatGPT within their business 2023, by industry
• Premium Statistic Share of travel firms that implemented AI strategies worldwide 2021, by AI maturity
• Premium Statistic AI-influenced revenue share of travel companies worldwide 2018-2024
• Premium Statistic Travelers expecting to use AI to plan trips in 2033 worldwide 2022, by aspect
• Premium Statistic Expected usage of ChatGPT to plan next trip in the U.S. 2023
• Premium Statistic U.S. adults that thought a Chat-GPT text on travel was AI/human-made 2023
• Basic Statistic Interest in AI-related products among U.S. adults 2023

Number of companies using ChatGPT within their business 2023, by industry

Amount of companies using ChatGPT in their business function in 2023, by industry

Share of travel firms that implemented AI strategies worldwide 2021, by AI maturity

Share of travel companies that implemented Artificial Intelligence (AI) strategies worldwide as of September 2021, by maturity of AI strategies

AI-influenced revenue share of travel companies worldwide 2018-2024

Share of travel companies' revenue that was influenced by Artificial Intelligence (AI) worldwide in 2018 and 2021, with a forecast for 2024

Travelers expecting to use AI to plan trips in 2033 worldwide 2022, by aspect

Share of travelers that would trust using Artificial Intelligence (AI) to plan travel in 2033 worldwide as of August 2022, by travel aspect

Expected usage of ChatGPT to plan next trip in the U.S. 2023

Likelihood of using ChatGPT in the process of planning the next trip among respondents in the United States as of April 2023

U.S. adults that thought a Chat-GPT text on travel was AI/human-made 2023

Share of adults that believed a ChatGPT-generated text about travel was made by an Artificial Intelligence (AI) or a human in the United States as of March 2023

Interest in AI-related products among U.S. adults 2023

Share of adults in the United States who are interested in artificial intelligence (AI) related products as of February 2023

Metaverse and extended reality (XR)

• Basic Statistic Leading business sectors already investing in the metaverse 2022
• Premium Statistic U.S teens and adults on enhanced experiences in the metaverse 2022
• Premium Statistic Interest in metaverse travel activities of Gen Z in the U.S. and the UK 2022
• Premium Statistic Interest in AR in the U.S. 2022, by use case
• Premium Statistic Interest in VR in the U.S. 2022, by use case

Leading business sectors already investing in the metaverse 2022

Leading business sectors worldwide that have already invested in the metaverse as of March 2022

U.S teens and adults on enhanced experiences in the metaverse 2022

Experiences expected to be better in a virtual or metaverse environment according to teens and adults in the United States as of May 2022

Interest in metaverse travel activities of Gen Z in the U.S. and the UK 2022

Interest in metaverse travel activities of Gen Z in the United States and the United Kingdom (UK) as of February 2022

Interest in AR in the U.S. 2022, by use case

Interest in augmented reality (AR) in the United States as of October 2022, by use case

Interest in VR in the U.S. 2022, by use case

Interest in virtual reality (VR) in the United States as of October 2022, by use case

Use of technology

• Premium Statistic Travelers' expected use of selected planning tools for trips in 2033 worldwide 2022
• Premium Statistic Expected comfort level with selected payment methods for trips in 2033 worldwide 2022
• Premium Statistic Global consumer and merchant acceptance of crypto payments 2021, by industry
• Basic Statistic Popular goods and services to buy with crypto 2022, by gender and income group
• Premium Statistic Travel agencies and tour operators using cloud computing services EU 2016-2021

Travelers' expected use of selected planning tools for trips in 2033 worldwide 2022

Share of travelers expecting to use selected planning tools for trips in 2033 worldwide as of August 2022

Expected comfort level with selected payment methods for trips in 2033 worldwide 2022

Share of travelers expecting to be comfortable in using selected payment methods for trips in 2033 worldwide as of August 2022

Global consumer and merchant acceptance of crypto payments 2021, by industry

Willingness to use/accept cryptocurrencies for payments by consumers/merchants across various industries worldwide as of 2021

Popular goods and services to buy with crypto 2022, by gender and income group

Most popular goods and services bought by consumers worldwide when using cryptocurrencies for online shopping in 2022, by gender and income group

Use of cloud computing services among travel agencies, tour operators, and related activities in the European Union (EU 27) from 2016 to 2021, by cloud service

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The Emerald Handbook of ICT in Tourism and Hospitality

ISBN : 978-1-83982-689-4 , eISBN : 978-1-83982-688-7

Publication date: 30 November 2020

Information technology (IT) has become a strategic weapon on tourism products’ identification, presentation, dissemination and getting a sustainable competitive advantage. Tourism management is the most important candidate for using IT with the need for gathering information in large quantities and diffusion of tourism management. The heterogeneous nature of these businesses means that information-communication Technologies’ uses change from sector to sector and from management to management in the tourism sector. The development of IT has created new application areas for tourism industry managers especially in efficient cooperation and provided tools for real globalization, IT is unexpectedly part of tourism management because of information creation processing and transmission which are important in daily activities. Therefore, both rapid development of tourism demand and tourism supply have become a compulsory partner of IT; and for this reason, IT plays an important role in the tourism marketing, distribution, promotion, and coordination. Due to this importance; the impact of IT on tourism sector is valued to be investigated. This chapter stresses that IT’s uses play an efficient role in choosing the management on behalf of the consumer. Within this context, this chapter composes of the information society; IT development and tourism; the usage of IT on travel, hospitality, tourism sector, its challenges, and advantages. This chapter mostly emphasizes on these subjects that will be examined deeply.

• Information technology
• Future of tourism

Bayram, G.E. (2020), "Impact of Information Technology on Tourism", Hassan, A. and Sharma, A. (Ed.) The Emerald Handbook of ICT in Tourism and Hospitality , Emerald Publishing Limited, Leeds, pp. 243-257. https://doi.org/10.1108/978-1-83982-688-720201015

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Importance Role of Technology in Tourism Marketing

The travel and tourism industry is a huge market, with a projected global worth of $8.8 trillion by 2022. Every year, people across the world take vacations and explore foreign lands for leisure or business purposes, and technology has become essential to this process. Technology can have a major impact on how tourists experience their vacations and how businesses in the industry market themselves. In this article, we’ll explore the importance of technology in the travel & tourism industry and how it can be used to boost marketing efforts.

The Role of Technology in Tourism Marketing

Technology has played a vital role in the tourism industry and its marketing. The internet has provided a platform for tourist destinations to market themselves globally. With the help of social media, potential tourists can learn about different destinations, their attractions, and amenities.

Some of the most popular travel websites are TripAdvisor, Expedia, and Booking.com. These websites provide ratings and reviews of hotels, restaurants, and tourist attractions. They also offer a platform for travelers to share their experiences with others.

Social media platforms such as Facebook, Instagram, and Twitter have also become popular among travelers. These platforms allow travelers to connect with each other and share information about their trips. Hashtags such as #travelgoals and #wanderlust have become popular among travelers who use them to find inspiration for their next trip.

Technology has also made it easier for travelers to book their trips online. Online booking platforms such as Airbnb and HomeAway have made it possible for travelers to find accommodations that fit their budget and preferences.

In conclusion, technology has played a significant role in the tourism industry and its marketing. The internet has provided a platform for tourist destinations to market themselves globally. Social media platforms have also become popular among travelers as they allow them to connect with each other and share information about their trips. Online booking platforms have made it easier for travelers to find accommodations that fit their budget and preferences.

Also Read:  The Importance of Information Technology in Business Today

Technology Trends in Tourism Marketing

As the world progresses, technology continues to provide new opportunities for marketing in the tourism industry. Here are some of the latest trends that have been taking the industry by storm:

1. Augmented Reality (AR)

Augmented reality is one of the newest and most innovative technology trends in tourism marketing. It allows businesses to create an interactive experience for their customers by superimposing digital content onto the real world. This can be used in a variety of ways, such as providing information about tourist attractions or giving directions to businesses. AR is still in its early stages, but it has great potential to revolutionize tourism marketing.

2. Virtual Reality (VR)

Virtual reality is another emerging technology trend that is starting to gain traction in the tourism industry. VR allows businesses to create immersive experiences for their customers that can transport them to different locations or give them a taste of what it would be like to visit a certain attraction. This can be an extremely effective marketing tool, as it allows businesses to give potential customers a taste of what they can expect from their products or services.

3. Social Media Marketing

Social media marketing is nothing new, but it continues to be one of the most important tools for businesses in the tourism industry. Platforms like Facebook, Twitter, and Instagram provide businesses with a great way to connect with potential and current customers. Through social media, businesses can share information about their products or services, promote special deals or discounts, and engage with their customers.

4. Location-Based Services

Location-based services are becoming increasingly popular for businesses in the tourism industry. These services use GPS data to provide customers with relevant information about local attractions, hotels, restaurants, and more. This can be a powerful marketing tool, as it allows businesses to target potential customers who are near their locations or who have recently expressed interest in a certain destination.

Also Read:  The Role of Human Resources in Business Continuity Planning

The Benefits of Using Technology in Tourism Marketing

Tourism is one of the world’s largest and most important industries, accounting for over 10% of global GDP. Technology plays a vital role in the marketing and promotion of tourism products and services.

The use of technology in tourism marketing has many benefits, including:

Increased reach: Technology can help you reach a larger audience with your marketing messages. For example, you can use social media to connect with potential customers from all over the world.

Improved engagement: Technology can also help you create more engaging content that will capture people’s attention and encourage them to take action. For example, you can use video or interactive content to tell your story in a more engaging way.

Greater efficiency: With the help of technology, you can automate some of your marketing tasks, such as email marketing or social media postings, to save time and resources.

In today’s digital age, it’s essential for businesses in the tourism industry to leverage technology in their marketing efforts to stay competitive and attract new customers.

The Challenges of Using Technology in Tourism Marketing

Technology has drastically changed the tourism landscape, making it easier than ever for people to research and book their travel plans. However, technology also presents some challenges for tourism marketers.

One challenge is keeping up with the latest trends. Technology evolves quickly, and what may be considered cutting-edge today could be out of date in a matter of months. This means that tourism marketers need to continually educate themselves on the latest trends and technologies to ensure they are using them effectively.

Another challenge is budgeting for technology. While technology can be a great way to save money (such as by automating repetitive tasks), it can also be expensive to implement and maintain. Marketers need to carefully consider whether the cost of implementing new technology will be outweighed by the benefits it provides.

Finally, one of the biggest challenges of using technology in tourism marketing is simply staying ahead of the competition. With so many businesses now using technology to market their products and services, it can be difficult to stand out from the crowd. Tourism marketers need to find creative ways to use technology to reach their target audiences and stay ahead of their competitors.

Also Read:  Role of IoT in Fuelling EV Charging Future Growth

How to Use Technology in Tourism Marketing

Technology plays an important role in tourism marketing. It helps connect potential customers with businesses and allows businesses to share information about their products and services. Technology can also help businesses track customer behavior and preferences, and create targeted marketing campaigns.

Some of the most effective ways to use technology in tourism marketing include:

Creating a responsive website: A responsive website is one that automatically adjusts to fit the device it is being viewed on, whether that’s a smartphone, tablet, or desktop computer. This is important because potential customers are increasingly likely to search for information about businesses on their mobile devices.

Developing targeted online ads: Online advertising platforms like Google AdWords and Facebook Ads allow businesses to target potential customers with ads based on their location, interests, and even the specific keywords they have used in a search engine. This ensures that your ads are seen by people who are most likely to be interested in what you have to offer.

Tracking customer behavior: Google Analytics and other similar tools allow businesses to track how visitors interact with their website. This information can be used to improve the user experience on your site, as well as to assess which marketing campaigns are most effective at driving traffic and conversions.

Utilizing social media: Social media platforms like Twitter, Facebook, and Instagram provide an easy way for businesses to connect with potential customers and build relationships. By sharing relevant content and engaging with users, you can increase brand awareness and drive traffic back to your website.

Using virtual reality and video tours: Virtual tours allow potential customers to explore your business or destination before they even arrive. Video tours are also an effective way to promote tourism, as they provide a more immersive experience than photos alone.

By incorporating technology into your tourism marketing efforts, you can reach more potential customers and increase awareness of your business or destination.

Technology has become an integral part of the tourism industry, as it provides a wide range of marketing and promotional tools for companies to reach tourists in new, innovative ways. Technology helps tour operators to provide virtual tours and interactive experiences for customers who are unable to physically visit locations due to restrictions imposed by the pandemic. Additionally, technology also allows operators to track customer preferences and tailor offers accordingly. The importance role that technology plays in travel and tourism is undeniable, so it’s important for all companies within this sector to use these technological advances strategically in order to maximize their potential profits.

If you have any concerns about technology, you can contact  Aeologic Technologies!

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Understanding the Important Role of Technology in Tourism Marketing

What is tourism marketing?

How is technology used in tourism, why is technology important in tourism marketing, examples of how technology can be used in tourism marketing.

The travel industry has always been thriving on technological advancement . However, some tech pops up in the real world more while other solutions are nowhere to be seen. For instance, under the hood of a modern marketing strategy, there is nothing but technology . 

Yet, since it remains invisible, the importance of technology in the tourism sector remains elusive to many people , especially in tourism marketing.

Given the pace at which technology is advancing, it is safe to assume that its role in marketing will become even more important. To understand its importance, we decided to put together a sort of a mini-recap of tech use cases in tourism marketing .

We often see marketing initiatives used in a specific sector being named after that industry. With this in mind, it is easy to pick up on what tourism marketing is. The term simply refers to all marketing strategies used in the travel and hospitality industry .

 It encompasses both B2C and B2B marketing strategies . Tourism marketing can have various goals ranging from increasing awareness of specific attractions to helping a hotel attract more guests.

Tourism marketing encompasses both traditional marketing methods and strategies powered by information technology , such as digital marketing and social media marketing. But how exactly are tech-based solutions used in tourism?

Technology is not strictly reserved for tourism marketing. It found various use cases transforming global tourism as we used to know it and even creating new opportunities such as sustainable tourism. Let’s quickly go through the most common technology use cases in tourism aside from marketing.

Reservations

Two decades ago, almost 100% of reservations in the travel sector were handled via telephone calls. Fortunately, these inefficient systems are no longer with us. They caused too many errors due to the variety of reservations, often weeks and months in advance. Today tourists can make reservations with a few simple clicks . The hoteliers have access to reservations and even get notifications when a reservation is due. They can even track and record guests’ information and use it to fuel future marketing initiatives.

Information

Instead of relying on printed brochures that are often outdated, tourists today have access to websites, forums, and social media. They can use blogs and Slideshare presentations to discover new attractions, learn more about specific destinations, and even interact with fellow travelers to seek advice and opinion. 

The Information Communication Technologies (ICT) make it effortless for tourists to look up and compare tourism products on demand . AI also has a use case in information distribution, such as AI assistants . Given its versatility, AI has found use cases in other processes, including room mapping, dynamic price tracking, and analytics .

Technology is also bound to improve the experience tourists get from their arrangements. There are two main things tech can do to take the experience to the next level. First, it allows hoteliers, agents, and OTAs to personalize offers using past interactions with travelers delighting them with destinations they find attractive. Second, AR and VR can make certain experiences available to everyone while taking individual and environmental risks out of the equation.

Communication

Finally, we have communication which is already a technology-based activity. With the modernization of telecommunication networks, expansion of the Internet, and new apps, communication has never been easier, both internal and external.

Here is why technology is so important in tourism marketing.

Technology is so important in tourism marketing that you can easily say that there would be no modern tourism marketing without it . Let’s see why exactly.

Technology introduced automation to remove redundant tasks . With redundant tasks gone, marketers can focus on more important things. Plus, they are not overworked, leading to fewer errors across the board.

Then we have the data that technology gives marketers access to these days. Instead of basing decisions on a hunch, they can use data to create efficient marketing strategies . In other words, technology has enabled tourism to benefit from data-driven marketing —other big data solutions such as Hotelmize leverage data to unlock hidden hotel booking profits.

Marketing based on cutting-edge technologies resonates perfectly well with the current generation. Millennials and Gen Y make the most of the traveler audience, and they are both comfortable around technology.

Finally, technology enables everyone in the tourism sector to leverage the most versatile resource available today — the Internet. There are countless advertising opportunities online, and they are all enabled by technology.

Everyone ranging from hotels and travel agents to big-game OTAs uses tourism marketing to some extent. To understand the value technology brings to tourism marketing, you need to see how it is used. Below you can find a couple of case studies of the use of technology in tourism marketing.

  Case studies of the use of technology in tourism marketing

First, let’s quickly review the case study from New Zealand evaluating the use of the Internet and Web technology in the promotion and marketing of attractions and destinations . The researchers used the extended Model of Internet Commerce Adoption.

The goal was to evaluate the current situation in New Zealand’s Regional Tourism Organizations. The case study discovered that the level of Web site development in the organization has significantly gone up over the last decade.

The results: The study puts light on the high adoption rate of web-based technologies among Regional Tourism Organizations in New Zealand. Running a business in the tourism sector without at least a website is borderline impossible today. The study finds out that organizations in this niche had a website and used various relevant app solutions to provide a better experience to their customers.

We also have a case study on Augmented Reality and its use case in tourism marketing. The role of AR in tourism marketing can be huge as it facilitates interaction. Thanks to AR, tourists can have interactive experiences and make informed decisions. Offering this type of next-level experience can also help a brand stand out from the crowd and get more business.

The results: The study extensively researches the potential impact of widespread adoption of AR technology in the tourism sector. The researchers suggest to agents, hotel owners, and OTAs start using AR at different stages of tourism and hospitality marketing. 

According to researchers, AR can make a huge difference and facilitate the decision-making process for customers. The interactive experience it offers is both effective and enjoyable and can help you attract more guests and generate more profit.

Next, we have a case study of Bali, Indonesia . VR is not a brand-new technology, but many industries waited to see what it could offer before they started to implement it . The researchers analyzed what VR technology has to offer to tourism marketing.

The results: The case study showcases exciting results. VR has already found its use in tourism marketing in Bali. It’s used by travel businesses of all sizes to enhance experiences and advertise attractions and destinations. 

The most used are VR tourism videos that enable potential guests to freely explore the scene from the comfort of their homes. For now, the majority of the videos are monoscopic, which means that they can be viewed from any device. 

However, stereoscopic VR videos are gaining popularity in Bali . Even though they require VR headsets, these videos provide a more immersive experience. They are more informative and have higher conversion potential than monoscopic ones.

Finally, we have a study of the influence of big data analytics on sustainable tourism supply chains . Every organization in the tourism industry generates data. This data, in addition to all the publicly available data, make big data. Organizations in the sector can use it to make informed decisions.

The results: The study finds that big data analytics in planning, coordination, and control is very important for enabling a sustainable tourism supply chain. The researchers point out that high technology adoption rates enhance the potential of big data analytics. 

Businesses with several real-time data pipelines had access to more data in general. These businesses recorded improvements in productivity, revenue, and increased accuracy in forecasting demand and supply in the target market.

With so many implications technology has in tourism, it’s logical to see that it enables tourism marketing as well. Given the current developments, it’s safe to assume that t echnology is here to stay, and the future of tourism marketing is unimaginable without technology.

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Marc Truyols has a degree in Tourism from the University of the Balearic Islands. Marc has extensive experience in the leisure, travel and tourism industry. His skills in negotiation, hotel management, customer service, sales and hotel management make him a strong business development professional in the travel industry.

Mize is the leading hotel booking optimization solution in the world. With over 170 partners using our fintech products, Mize creates new extra profit for the hotel booking industry using its fully automated proprietary technology and has generated hundreds of millions of dollars in revenue across its suite of products for its partners. Mize was founded in 2016 with its headquarters in Tel Aviv and offices worldwide.

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Teens and social media: Key findings from Pew Research Center surveys

For the latest survey data on social media and tech use among teens, see “ Teens, Social Media, and Technology 2023 .” 

Today’s teens are navigating a digital landscape unlike the one experienced by their predecessors, particularly when it comes to the pervasive presence of social media. In 2022, Pew Research Center fielded an in-depth survey asking American teens – and their parents – about their experiences with and views toward social media . Here are key findings from the survey:

Pew Research Center conducted this study to better understand American teens’ experiences with social media and their parents’ perception of these experiences. For this analysis, we surveyed 1,316 U.S. teens ages 13 to 17, along with one parent from each teen’s household. The survey was conducted online by Ipsos from April 14 to May 4, 2022.

This research was reviewed and approved by an external institutional review board (IRB), Advarra, which is an independent committee of experts that specializes in helping to protect the rights of research participants.

Ipsos invited panelists who were a parent of at least one teen ages 13 to 17 from its KnowledgePanel , a probability-based web panel recruited primarily through national, random sampling of residential addresses, to take this survey. For some of these questions, parents were asked to think about one teen in their household. (If they had multiple teenage children ages 13 to 17 in the household, one was randomly chosen.) This teen was then asked to answer questions as well. The parent portion of the survey is weighted to be representative of U.S. parents of teens ages 13 to 17 by age, gender, race, ethnicity, household income and other categories. The teen portion of the survey is weighted to be representative of U.S. teens ages 13 to 17 who live with parents by age, gender, race, ethnicity, household income and other categories.

Here are the questions used  for this report, along with responses, and its  methodology .

Majorities of teens report ever using YouTube, TikTok, Instagram and Snapchat. YouTube is the platform most commonly used by teens, with 95% of those ages 13 to 17 saying they have ever used it, according to a Center survey conducted April 14-May 4, 2022, that asked about 10 online platforms. Two-thirds of teens report using TikTok, followed by roughly six-in-ten who say they use Instagram (62%) and Snapchat (59%). Much smaller shares of teens say they have ever used Twitter (23%), Twitch (20%), WhatsApp (17%), Reddit (14%) and Tumblr (5%).

Facebook use among teens dropped from 71% in 2014-15 to 32% in 2022. Twitter and Tumblr also experienced declines in teen users during that span, but Instagram and Snapchat saw notable increases.

TikTok use is more common among Black teens and among teen girls. For example, roughly eight-in-ten Black teens (81%) say they use TikTok, compared with 71% of Hispanic teens and 62% of White teens. And Hispanic teens (29%) are more likely than Black (19%) or White teens (10%) to report using WhatsApp. (There were not enough Asian teens in the sample to analyze separately.)

Teens’ use of certain social media platforms also varies by gender. Teen girls are more likely than teen boys to report using TikTok (73% vs. 60%), Instagram (69% vs. 55%) and Snapchat (64% vs. 54%). Boys are more likely than girls to report using YouTube (97% vs. 92%), Twitch (26% vs. 13%) and Reddit (20% vs. 8%).

Majorities of teens use YouTube and TikTok every day, and some report using these sites almost constantly. About three-quarters of teens (77%) say they use YouTube daily, while a smaller majority of teens (58%) say the same about TikTok. About half of teens use Instagram (50%) or Snapchat (51%) at least once a day, while 19% report daily use of Facebook.

Some teens report using these platforms almost constantly. For example, 19% say they use YouTube almost constantly, while 16% and 15% say the same about TikTok and Snapchat, respectively.

More than half of teens say it would be difficult for them to give up social media. About a third of teens (36%) say they spend too much time on social media, while 55% say they spend about the right amount of time there and just 8% say they spend too little time. Girls are more likely than boys to say they spend too much time on social media (41% vs. 31%).

Teens are relatively divided over whether it would be hard or easy for them to give up social media. Some 54% say it would be very or somewhat hard, while 46% say it would be very or somewhat easy.

Girls are more likely than boys to say it would be difficult for them to give up social media (58% vs. 49%). Older teens are also more likely than younger teens to say this: 58% of those ages 15 to 17 say it would be very or somewhat hard to give up social media, compared with 48% of those ages 13 to 14.

Teens are more likely to say social media has had a negative effect on others than on themselves. Some 32% say social media has had a mostly negative effect on people their age, while 9% say this about social media’s effect on themselves.

Conversely, teens are more likely to say these platforms have had a mostly positive impact on their own life than on those of their peers. About a third of teens (32%) say social media has had a mostly positive effect on them personally, while roughly a quarter (24%) say it has been positive for other people their age.

Still, the largest shares of teens say social media has had neither a positive nor negative effect on themselves (59%) or on other teens (45%). These patterns are consistent across demographic groups.

Teens are more likely to report positive than negative experiences in their social media use. Majorities of teens report experiencing each of the four positive experiences asked about: feeling more connected to what is going on in their friends’ lives (80%), like they have a place where they can show their creative side (71%), like they have people who can support them through tough times (67%), and that they are more accepted (58%).

When it comes to negative experiences, 38% of teens say that what they see on social media makes them feel overwhelmed because of all the drama. Roughly three-in-ten say it makes them feel like their friends are leaving them out of things (31%) or feel pressure to post content that will get lots of comments or likes (29%). And 23% say that what they see on social media makes them feel worse about their own life.

There are several gender differences in the experiences teens report having while on social media. Teen girls are more likely than teen boys to say that what they see on social media makes them feel a lot like they have a place to express their creativity or like they have people who can support them. However, girls also report encountering some of the pressures at higher rates than boys. Some 45% of girls say they feel overwhelmed because of all the drama on social media, compared with 32% of boys. Girls are also more likely than boys to say social media has made them feel like their friends are leaving them out of things (37% vs. 24%) or feel worse about their own life (28% vs. 18%).

When it comes to abuse on social media platforms, many teens think criminal charges or permanent bans would help a lot. Half of teens think criminal charges or permanent bans for users who bully or harass others on social media would help a lot to reduce harassment and bullying on these platforms. 

About four-in-ten teens say it would help a lot if social media companies proactively deleted abusive posts or required social media users to use their real names and pictures. Three-in-ten teens say it would help a lot if school districts monitored students’ social media activity for bullying or harassment.

Some teens – especially older girls – avoid posting certain things on social media because of fear of embarrassment or other reasons. Roughly four-in-ten teens say they often or sometimes decide not to post something on social media because they worry people might use it to embarrass them (40%) or because it does not align with how they like to represent themselves on these platforms (38%). A third of teens say they avoid posting certain things out of concern for offending others by what they say, while 27% say they avoid posting things because it could hurt their chances when applying for schools or jobs.

These concerns are more prevalent among older teen girls. For example, roughly half of girls ages 15 to 17 say they often or sometimes decide not to post something on social media because they worry people might use it to embarrass them (50%) or because it doesn’t fit with how they’d like to represent themselves on these sites (51%), compared with smaller shares among younger girls and among boys overall.

Many teens do not feel like they are in the driver’s seat when it comes to controlling what information social media companies collect about them. Six-in-ten teens say they think they have little (40%) or no control (20%) over the personal information that social media companies collect about them. Another 26% aren’t sure how much control they have. Just 14% of teens think they have a lot of control.

Despite many feeling a lack of control, teens are largely unconcerned about companies collecting their information. Only 8% are extremely concerned about the amount of personal information that social media companies might have and 13% are very concerned. Still, 44% of teens say they have little or no concern about how much these companies might know about them.

Only around one-in-five teens think their parents are highly worried about their use of social media. Some 22% of teens think their parents are extremely or very worried about them using social media. But a larger share of teens (41%) think their parents are either not at all (16%) or a little worried (25%) about them using social media. About a quarter of teens (27%) fall more in the middle, saying they think their parents are somewhat worried.

Many teens also believe there is a disconnect between parental perceptions of social media and teens’ lived realities. Some 39% of teens say their experiences on social media are better than parents think, and 27% say their experiences are worse. A third of teens say parents’ views are about right.

Nearly half of parents with teens (46%) are highly worried that their child could be exposed to explicit content on social media. Parents of teens are more likely to be extremely or very concerned about this than about social media causing mental health issues like anxiety, depression or lower self-esteem. Some parents also fret about time management problems for their teen stemming from social media use, such as wasting time on these sites (42%) and being distracted from completing homework (38%).

Note: Here are the questions used  for this report, along with responses, and its  methodology .

CORRECTION (May 17, 2023): In a previous version of this post, the percentages of teens using Instagram and Snapchat daily were transposed in the text. The original chart was correct. This change does not substantively affect the analysis.

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Digital transformation and innovation in tourism events

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Walhidayah, I. Digital transformation and innovation in tourism events. Inf Technol Tourism (2024). https://doi.org/10.1007/s40558-024-00286-z

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