international organizations in tourism and hospitality industry

Important global organizations in Tourism and Hospitality

International Travel, Tourism and Hospitality organizations play a major role in advancing the development through the interests of the industry. They provide forums for discussions of common issues, lobby for industry causes, especially those which promote the industry’s interests, and allow members from different parts of the world to network and learn from one another. Nearly all organizations are involved in doing research, providing marketing services and training schemes that are most cost effective when done jointly under an umbrella organization.

• United Nation World Tourism Organization (UNWTO).

The World Tourism Organization (UNWTO) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism. As the leading international organization in the field of tourism, UNWTO promotes tourism as a driver of economic growth, inclusive developmentandenvironmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide.

The UNWTO encourages the implementation of the Global Code of Ethics for

Tourism, to maximize tourism’s socio-economic contribution while minimizing its possible negative impacts, and is committed to promoting tourism as an instrument in achieving the Sustainable Development Goals (SDGs), geared towards reducing poverty and fostering sustainable development worldwide.

1.1 Functioning of UNWTO.

The Secretariat is led by Secretary-General Taleb Rifai of Jordan, who supervises about 110 full-time staff at UNWTO’s Madrid Headquarters. The General Assembly is the principal gathering of the World Tourism Organization. It meets every two years to approve the budget and programme of work and to debate topics of vital importance to the tourism sector.  The UNWTO has six regional commissions-Africa, the Americas,

East Asia and the Pacific, Europe, the Middle East and South Asia.    The Executive Council is UNWTO’s governing board, responsible for ensuring that the Organization carries out its work and adheres to its budget.   As host country of UNWTO´s Headquarters, Spain has a permanent seat on the Executive Council.   

Specialized committees of UNWTO Members advise on management and programme content. These include: the Programme and Budget Committee, the Committee on Statistics and the Ttourism Satellite Account, the Committee on Tourism and Competitiveness, the Committee on Tourism and Sustainability, the World

Committee on Tourism Ethics and the Committee for the Review of Applications for Affiliate Membership. 

• World Travel and Tourism Council (WTTC).  

 The World Travel & Tourism Council (WTTC) was formed in 1991 by a group of Travel & Tourism CEOs to study the sector’s contribution to economies and job creation.  WTTC is the only global body that brings together all major players in the Travel & Tourism sector (airlines, hotels, cruise, car rental, travel agencies, tour operators, GDS, and technology), enabling them to speak with One Voice to governments and international bodies. 

The WTTC uses empirical evidence to promote awareness of Travel & Tourism’s economic contribution; to expand markets in harmony with the environment; and to reduce barriers to growth. It is important that WTTC has the broadest geographical representation and includes all aspects of the sector, including organizations that provide vital services to Travel & Tourism. With Chief Executives of over 140 of the world’s leading Travel & Tourism companies as its members, the WTTC has a unique mandate and overview on all matters related to Travel & Tourism. 

The body advocates partnership between the public and private sectors, delivering results that match the needs of economies, local and regional authorities, and local communities, with those of business, based on: Governments recognizing Travel & Tourism as a top priority business balancing economics with people, culture and environment a shared pursuit of long-term growth and prosperity.

2.1 Research of WTTC.

• Policy Research .  A range of other research projects focused on issues impacting the Travel & Tourism sector, related to the three strategic priorities of Freedom to Travel, Policies for Growth, and Tourism for Tomorrow.  
• International Air Transport Association (IATA).

The International Air Transport Association (IATA) is the trade association for the world’s airlines, representing some 265 airlines or 83% of total air traffic.  IATA was founded in Havana, Cuba, on 19 April 1945. It is the prime platform for inter-airline cooperation in promoting safe, reliable, secure and economical air services for the benefit of the world’s consumers. The international scheduled air transport industry is more than 100 times larger than it was in 1945.  IATA is led by Alexandre de Juniac, Director General & CEO since September 2016.

At its founding, IATA had 57 members from 31 nations, mostly in Europe and North America. Today it has some 265 members from 117 nations in every part of the globe. The IATA is the successor to the International Air Traffic Association, founded in

The Hague in 1919 – the year of the world’s first international scheduled services.  In April 2017, IATA celebrated 72 years of flying.   

• With over 60 offices worldwide, IATA maintains relationships with governments and other industry stakeholders around the world, advocating on behalf of its members on key industry issues
• Vision. To be the force for value creation and innovation driving a safe, secure and profitable air transport industry that sustainably connects and enriches our world.
• Mission. IATA’s mission is to represent, lead, and serve the airline industry.
• Representing the Airline Industry.

The IATA improves understanding of the air transport industry among decision makers and increases awareness of the benefits that aviation brings to national and global economies. Advocating for the interests of airlines across the globe and stopping unreasonable rules and charges, holding regulators and governments to account, and striving for sensible regulation are four important activities. 

  IATA helps airlines to operate safely, securely, efficiently, and economically under clearly defined rules. Professional support is provided to all industry stakeholders with a wide range of products and expert services.

• IATA Members.

From 57 founding members in 1945, IATA now represents some 265 airlines in over 117 countries. Carrying 83% of the world’s air traffic, IATA members include the world’s leading passenger and cargo airlines. IATA membership is open to airlines operating scheduled and non-scheduled air services that maintain an IATA Operational Safety Audit (IOSA) registration.

• IATA Airline Membership Benefits.

Increasing Communication.

• The IATA Annual General Meeting and World Air Transport Summit bring together representatives from leading international airlines
• IATA helps members gain influence with the travel agent community through the IATA Agency Program  

Providing Key Commercial Services & Training.

• IATA programs help to strengthen the capabilities of aviation industry professionals
• IATA members can receive discounts up to 30% on a number of IATA publications
• International Civil Aviation Organization (ICAO).

The International Civil Aviation Organization (ICAO) is a UN specialized agency, established by States in 1944 to manage the administration and governance of the Convention on International Civil Aviation (Chicago Convention).

ICAO works with the Convention’s 191 Member States and industry groups to reach consensus on international civil aviation Standards and Recommended Practices (SARPs) and policies in support of a safe, efficient, secure, economically sustainable and environmentally responsible civil aviation sector. These SARPs and policies are used by ICAO Member States to ensure that their local civil aviation operations and regulations conform to global norms, which in turn permits more than 100,000 daily flights in aviation’s global network to operate safely and reliably in every region of the world.

In addition to its core work resolving consensus-driven international SARPs and policies among its Member States and industry, and among many other priorities and programmes, ICAO also coordinates assistance and capacity building for States in support of numerous aviation development objectives; produces global plans to coordinate multilateral strategic progress for safety and air navigation; monitors and reports on numerous air transport sector performance metrics; and audits States’ civil aviation oversight capabilities in the areas of safety and security.

• Vision. Achieve the sustainable growth of the global civil aviation system.
• Mission. To serve as the global forum of States for international civil aviation.  ICAO develops policies and Standards, undertakes compliance audits, performs studies and analyses, provides assistance and builds aviation capacity through many other activities and the cooperation of its Member States and stakeholders.
• How ICAO Develops Standards.

The establishment and maintenance of international Standards and Recommended Practices (SARPs), as well as Procedures for Air Navigation (PANS), are fundamental tenets of the Convention on International Civil Aviation (Chicago Convention) and a core aspect of ICAO’s mission and role.

SARPs and PANS are critical to ICAO Member States and other stakeholders, given that they provide the fundamental basis for harmonized global aviation safety and efficiency in the air and on the ground, the worldwide standardization of functional and performance requirements of air navigation facilities and services, and the orderly development of air transport.

The development of SARPs and PANS follows a structured, transparent and multi-staged process – often known as the ICAO “amendment process” or “standardsmaking process” – involving a number of technical and non-technical bodies which are either within the Organization or closely associated with ICAO.

Typically, it takes approximately two years for an initial proposal for a new or improved Standard, Recommended Practice or procedure to be formally adopted or approved for inclusion in an Annex or PANS. Occasionally, this timescale can be expanded or compressed depending on the nature and priority of the proposal under consideration.

• United Federations of Travel Agents’ Associations (UFTAA).

In the 1960s at the dawn of mass tourism, a few tourism professionals with great foresight saw the need of a global umbrella organization for the travel agency industry. By merger of Fédération internationale des agencies de voyages (FIAV) and Universal Organization of Travel Agents’ Associations (UOTAA), the Universal Federation of Travel Agents ‘Associations (UFTAA) was formed on November 22nd 1966 in Rome. Its first President was an Italian, Giuliano Magnoni, later followed by 24 leading personalities from all parts of the world. The federation was later renamed United Federation of Travel Agents´ Associations, still known under the same well-established acronym UFTAA.

As a globally recognized body UFTAA is the longest established negotiating partner with the leading travel and tourism organizations in the world. Of a special importance is the close co-operation with IATA, representing the interest of individual travel agents and as a partner in the IATA-UFTAA Training Programme. Two other organizations with close relationship are the International Hotel and Restaurant Association (IH&RA) and the International Road Union (IRU). Also in areas which are more distanced from the daily worries of travel agents has UFTAA actively been and still is a spokes-person for the agent´s interest. Particularly worth mentioning are the World Tourism Organization (UNWTO) through its Affiliate Member Programme and at various occasions the World Health Organization (WHO), UNESCO, International Chamber of Commerce (ICC), International Forum of Travel and Tourism Advocates (IFTTA) and many more. The high-level contacts have enable UFTAA to assist national associations in their contacts with authorities and also to help individual agencies.

Through its history UFTAA has been a faithful, active and neutral advocate for all associations and independent travel agencies, irrespective of size and location. In the competitive environment of today a neutral umbrella organization like UFTAA is needed more than ever before to defend and promote the interests of travel agencies in their professional work on behalf and for the travelling consumers.

UFTAA gets ready to celebrate its 50 years of successful contribution to the Travel & Tourism Industry. UFTAA offers to its membership the valuable opportunity to be involved with UFTAA’s networking global platform in order to support good health of travel and tourism industry. UFTAA encourages associations; organizations; institutions and individual member agencies in Travel, Tourism and Hospitality industry to get connected via UFTAA. 

5.1 Mission.

UFTAA’s mission is to be an international forum where matters affecting the world travel industry are addressed, representing and defending the interests of incoming and outgoing tour operators, travel and tourism agencies before the governmental bodies, suppliers and other entities of international scope. It also aims at strengthening its members’ image and enhances the world travel and tourism industry and a sustainable tourism.

5.2 Functions of UFTAA.

To comply with its mission, the Confederation develops the following functions:

• To unite and consolidate the Federations of Travel Agents’ National Associations and to globally enhance the   interests of their members      
• To represent the travel agents’ activities before various world-wide bodies, governmental authorities and suppliers 
• To work towards the adoption of measures that will ease travel for the consumer and to offer services to its member federations 
• To offer, as a voluntary mechanism, an arbitration service which assists in solving conflicts resulting from commercial relations for which amicable settlement cannot be reached   
• To organize a world congress of travel agents and other meetings necessary to the exchange and transmission of knowledge.
• International and Hotel and Restaurant Association (IH&RA).

January 1869, 45 Hotelmen met together in Koblenz at Hotel Trier, Germany and decide to create an Alliance between them under the name of All Hotelmen Alliance (AHA) to defend their interest, and they start to grow and get organized. Hotels were from different standards.

April 1921 various Local European, African, Latin, American hotels association met together and decide to merge into a new international Association and it becomes International Hotels Alliance (IHA). 

November 1947, after the end of the second world war and the creation of the United Nations, Hoteliers from International Hotels Alliance met together with The European Aubergistes association and the Asian Innkeepers Association and decide to merge into a large International Association to defend the Private sector worldwide from

Governments, Public sectors, Military etc…and create International Hotels Association (IHA) in London.

The IH&RA is the only international trade association exclusively devoted to promoting and defending the interests of the hotel and restaurant industry worldwide. It is a non-profit organization and is officially recognized by the United Nations. IH&RA monitors and lobbies all international agencies on behalf of the hospitality industry

6.1  Who are its Members?

• International, National and Regional Hotel and/or Restaurant Associations
• International and National Hotel and/or Restaurant Chains 
• Owners, Developers and Investors
• Individual Hotels and Restaurants
• Institutions of the Industry (hotel schools, educational centers, universities)
• Students / Independent Hoteliers and Restaurateurs

6.2  What Does IH&RA Do?

• Monitor issues that are raised by major international organizations involved in tourism.
• Represent the collective industry interests before policy makers.
• Lobby for better recognition of the hospitality industry worldwide.
• Lobby against damaging or costly attempts to regulate the industry.
• Create Global Councils around industry issues to debate positions & create solutions.
• Listen to its members to ensure that all issues are addressed.
• Plan a series of informative Council and Board meetings and an annual Congress.
• Provide support where requested to lend weight to local and regional issue.

6.3  Advocacy

As the only international trade association devoted to protecting the interests of the global hospitality industry, the International Hotel & Restaurant Association’s role is to monitor, research, and where possible, preempt the passage of regulation and taxation at the international level when this is deemed to run contrary to industry interests. The representation work involved in doing this is termed “advocacy” , i.e. advocating or defending the interests of a specific sector before public (and sometimes private) sector decision-making bodies.

Why to Undertake Advocacy?

The Travel & Tourism explosion of the last three decades has focused government attention on the hospitality sector as never before, bringing in its wake a surge of new regulation and taxation. Although laws are enacted at national level, they frequently have their genesis in international agencies (principally those of the United Nations) which have seen their role and mandate expand exponentially in recent decades.

As a result advocacy (or lobbying) to promote and defend the hospitality industry’s interests has been repeatedly stressed by Chain and National Association Chief Executives within IH&RA as the activity that constitutes their major expectation of membership. As a membership-driven association and the “voice of the industry”, IH&RA must be vigilantly proactive in protecting the global interests of the hospitality industry it represents. To do this, it is essential to monitor research and even more importantly, forecast the issues of concern and importance to its members and the industry at large

• Pacific Asia Travel Association (PATA).

Founded in 1951, the Pacific Asia Travel Association (PATA) is a not-for profit association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its member organizations, comprising 95 governments, state and city tourism bodies, 29 international airlines, airports and cruise lines, 63 educational institutions, and hundreds of travel industry companies in Asia Pacific and beyond.

Since 1951 PATA has led from the front as the leading voice and authority on travel and tourism in the Asia Pacific region

• PATA’s Strategic Intelligence Centre (SIC) offers unrivalled data and insights including Asia Pacific inbound and outbound statistics, analyses and forecasts as well as in-depth reports on strategic tourism markets
• PATA’s events create millions of dollars of new business each year for its members
• The PATA Foundation contributes to the sustainable and responsible development of travel and tourism in Asia Pacific through the protection of the environment, the conservation of heritage and support for education.

7.1  PATA Chapters.

PATA Chapters are established throughout the world to assist in the fulfillment of the objectives of the Association. They are local community organizations of travel industry professionals who join in a co-operative Endeavour – within the framework of PATA – to develop travel and tourism to, from and within the Asia Pacific area. There are 40 PATA Chapters around the world that make valuable contributions to local travel industry communities.

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The World Tourism Organization (UNWTO) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism. As the leading international organization in the field of tourism, UNWTO promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide. 

UNWTO’s membership includes 156 countries, 6 Associate Members and over 400 Affiliate Members representing the private sector, educational institutions, tourism associations and local tourism authorities.

A sanitary mask lies on the ground at Frankfurt Airport Image:  Reuters/Ralph Orlowski

.chakra .wef-1c7l3mo{-webkit-transition:all 0.15s ease-out;transition:all 0.15s ease-out;cursor:pointer;-webkit-text-decoration:none;text-decoration:none;outline:none;color:inherit;}.chakra .wef-1c7l3mo:hover,.chakra .wef-1c7l3mo[data-hover]{-webkit-text-decoration:underline;text-decoration:underline;}.chakra .wef-1c7l3mo:focus,.chakra .wef-1c7l3mo[data-focus]{box-shadow:0 0 0 3px rgba(168,203,251,0.5);} Ahmed Al-Khateeb

.chakra .wef-9dduvl{margin-top:16px;margin-bottom:16px;line-height:1.388;font-size:1.25rem;}@media screen and (min-width:56.5rem){.chakra .wef-9dduvl{font-size:1.125rem;}} Explore and monitor how .chakra .wef-15eoq1r{margin-top:16px;margin-bottom:16px;line-height:1.388;font-size:1.25rem;color:#F7DB5E;}@media screen and (min-width:56.5rem){.chakra .wef-15eoq1r{font-size:1.125rem;}} The Great Reset is affecting economies, industries and global issues

.chakra .wef-1nk5u5d{margin-top:16px;margin-bottom:16px;line-height:1.388;color:#2846F8;font-size:1.25rem;}@media screen and (min-width:56.5rem){.chakra .wef-1nk5u5d{font-size:1.125rem;}} Get involved with our crowdsourced digital platform to deliver impact at scale

Stay up to date:, the great reset.

• Tourism rose to the forefront of the global agenda in 2020, due to the devastating impact of COVID-19
• Recovery will be driven by technology and innovation – specifically seamless travel solutions, but it will be long, uneven and slow
• Success hinges on international coordination and collaboration across the public and private sectors

Tourism was one of the sectors hit hardest by the global pandemic. 2020 was the worst year on record for international travel due to the global pandemic, with countries taking decisive action to protect their citizens, closing borders and halting international travel.

The result was a 74% decline in international visitor arrivals, equivalent to over $1 trillion revenue losses , and an estimated 62 million fewer jobs . The impact on international air travel has been even more severe with a 90% drop on 2019 , resulting in a potential $1.8 trillion loss. And while the economic impact is dire in itself, nearly 2.9 million lives have been lost in the pandemic.

The path to recovery will be long and slow

Countries now face the challenge of reopening borders to resume travel and commerce, while protecting their populations’ health. At its peak, the World Tourism Organization (UNWTO) reported in April 2020 that every country on earth had implemented some travel restriction , signalling the magnitude of the operation to restart travel.

Have you read?

Tourism industry experts fear long road to recovery, how we can prioritize sustainability in rebuilding tourism, covid-19 could set the global tourism industry back 20 years.

Consequently, the path to recovery will be long and slow. The resurgence of cases following the discovery of new variants towards the end of last year delivered another disappointing blow to the travel industry. Any pickup over the summer months was quashed following a second wave of lockdowns and border closures . Coupled with mixed progress in the roll-out of vaccination programs, I predict that we will not see a significant rebound in international travel until the middle of this year at best.

Others echo my fears. The International Air Transport Association (IATA) forecasts a 50.4% improvement on 2020 air travel demand, which would bring the industry to 50.6% of 2019 levels . However, a more pessimistic outlook based on the persistence of travel restrictions suggests that demand may only pick up by 13% this year, leaving the industry at 38% of 2019 levels. McKinsey & Company similarly predict that tourism expenditure may not return to pre-COVID-19 levels until 2024 .

How to enhance sustainability, inclusivity and resilience

Given its economic might – employing 330 million people, contributing 10% to global GDP before the pandemic, and predicted to create 100 million new jobs – restoring the travel and tourism sector to a position of strength is the utmost priority.

The Great Reset provides an opportunity to rethink how tourism is delivered and to enhance sustainability, inclusivity and resilience. We must also address the challenges – from climate change and “ overtourism ” to capacity constraints – that we faced before the pandemic, while embracing traveller preferences, as we rebuild.

A 2018 study found that global tourism accounted for 8% of global greenhouse gas emissions from 2009 to 2013 ; four times higher than previous estimates. Even more worryingly, this puts progress towards the Paris Agreement at risk – recovery efforts must centre around environmental sustainability.

Furthermore, according to a study on managing overcrowding, the top 20 most popular global destinations were predicted to add more international arrivals than the rest of the world combined by 2020 . While COVID-19 will have disrupted this trend, it is well known that consumers want to travel again, and we must address the issues associated with overcrowding, especially in nascent destinations, like Saudi Arabia.

The Great Reset is a chance to make sure that as we rebuild, we do it better.

Seamless solutions lie at the heart of travel recovery

Tourism has the potential to be an engine of economic recovery provided we work collaboratively to adopt a common approach to a safe and secure reopening process – and conversations on this are already underway.

Through the G20, which Saudi Arabia hosted in 2020, our discussions focused on how to leverage technology and innovation in response to the crisis, as well as how to restore traveller confidence and improve the passenger experience in the future .

At the global level, across the public and private sectors, the World Economic Forum is working with the Commons Project on the CommonPass framework , which will allow individuals to access lab results and vaccination records, and consent to having that information used to validate their COVID status. IATA is trialling the Travel Pass with airlines and governments , which seeks to be a global and standardized solution to validate and authenticate all country regulations regarding COVID-19 travel requirements.

The provision of solutions that minimize person-to-person contact responds to consumer wants, with IATA finding that 85% of travellers would feel safer with touchless processing . Furthermore, 44% said they would share personal data to enable this, up from 30% months prior , showing a growing trend for contactless travel processes.

Such solutions will be critical in coordinating the opening of international borders in a way that is safe, seamless and secure, while giving tourists the confidence to travel again.

Collaboration at the international level is critical

The availability of vaccines will make this easier, and we have commenced our vaccination programme in Saudi Arabia . But we need to ensure processes and protocols are aligned globally, and that we support countries with limited access to vaccinations to eliminate the threat of another resurgence. It is only when businesses and travellers have confidence in the systems that the sector will flourish again.

In an era of unprecedented data and ubiquitous intelligence, it is essential that organizations reimagine how they manage personal data and digital identities. By empowering individuals and offering them ways to control their own data, user-centric digital identities enable trusted physical and digital interactions – from government services or e-payments to health credentials, safe mobility or employment.

The World Economic Forum curates the Platform for Good Digital Identity to advance global digital identity activities that are collaborative and put the user interest at the center.

The Forum convenes public-private digital identity collaborations from travel, health, financial services in a global action and learning network – to understand common challenges and capture solutions useful to support current and future coalitions. Additionally, industry-specific models such as Known Traveller Digital Identity or decentralized identity models show that digital identity solutions respecting the individual are possible.

The approach taken by Saudi Arabia and its partners to establish consensus and build collaborative relationships internationally and between the public and private sectors, should serve as a model to be replicated so that we can maximize the tourism sector’s contribution to the global economic recovery, while ensuring that it becomes a driver of prosperity and social progress again.

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The views expressed in this article are those of the author alone and not the World Economic Forum.

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Travel and Tourism Industry: Associations & Organizations

• Industry Research
• Private Equity, Venture Capital and Deals
• Consumer and Demographic Research
• Associations & Organizations
• Country Reports
• Google Scholar

Travel and Tourism

• World Tourism Organization "The World Tourism Organization (UNWTO) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism."
• World Travel & Tourism Council Country-specific research and statistics, benchmarking and economic impact, operations and management research from the WTTC
• United States Office of Travel and Tourism Industries Tourism policy, statistics on inbound and outbound US travel, research including programs in international air travel, monthly statistics sets. Most of the publications are free.
• U.S. Travel Association The US professional association offers news, statistics, travel price indices, research on US and international travel

Airlines and Airports

• Department of Transportation - Airline and Airport Statistics Links to statistics sets available from the Bureau of Transportation Statistics, including: airline financial, traffic and related data, and other per carrier fare, flight and passenger information.
• IATA Business Intelligence and Statistics The International Air Transport Association offers data on airline safety, traffic and passenger historical and forecast data. The industry association also offers selected data from the World Air Transport Statistics Yearbook.
• IATA Economics IATA's Economics data include monthly analyses on air passengers, freight and premium traffic, and periodic industry economic and business confidence reports on the commercial airline industry.
• Airlines for America - Data and statistics National industry organization provides additional data and information regarding the economic, social and security issues affecting the airline industry. The annual Industry Review and Outlook is a great overview of the US industry.

Best of the Rest

• American Hotel & Lodging Association Some free research in the reports section such as: 2016 Wage Watch Survey, U.S. Small Business Hotel Study, U.S. Conference of Mayors Tourism, Hotel and Lodging Survey.
• American Society of Travel Agents Limited free resources, best to make own guest account to see the free white papers and news.
• Cruise Lines International Association Frequent free "State of the Industry" reports, cruise trends, and travel agent outlooks.
• Hospitality.net List of agencies, trade associations and organizations that deal with the hospitality industry
• STR Global List of Industry Organizations List of industry organizations compiled by STR Global that work within the hospitality industry.
• << Previous: Consumer and Demographic Research
• Next: Country Reports >>
• Last Updated: Mar 18, 2024 3:38 PM
• URL: https://kresgeguides.bus.umich.edu/travel

International Association of Exhibitions & Events (IAEE): Organized in 1928 as the National Association of Exposition Managers to represent the interests of trade show and exposition managers, the International Association of Exhibitions and Events is today the leading association for the global exhibition industry.

International Association of Professional Congress Organisers (IAPCO):  IAPCO represents professional organizers and managers of international and national congresses, conventions and special events.

International Association of Speakers Bureaus (IASB):  IASB member bureaus subscribe to a code of professional conduct and accepted practices. Being in direct contact with a member bureau assures meeting professionals of securing the right speaker or trainer for their event.

International Association of Venue Managers (IAVM):  IAVM represents venue managers who oversee some of the world’s most impressive and renowned venues including arenas, convention centers, stadiums, racetracks, amphitheaters, ice rinks, performing arts venues, and many others.

International Congress and Convention Association (ICCA):  ICCA provides a worldwide network of experts in all aspects of hosting and organizing congresses and conventions.

International Special Events Society (ISES):  ISES educates, advances, and promotes the special events industry and its network of professionals. ISES cultivates high standards of business practices through their “Principles of Conduct and Ethics”, and fosters cooperation among members and other special events professionals.

Meeting Professionals International (MPI):  MPI is the largest association of meeting professionals, with over 20,000 members in 68 chapters and clubs across the world. MPI empowers meeting professionals to increase their strategic value through education, clearly defined career pathways, and business growth opportunities.

National Association for Catering and Events (NACE):  NACE is the oldest and largest professional association for caterers in all disciplines and their affiliate vendors. NACE serves hotels, off-premise, club military and on-premise caterers, providing top quality educational and networking opportunities, and affiliate vendor interaction.

National Coalition of Black Meeting Planners (NCBMP):  NCBMP is a non-profit organization dedicated to the training needs of African American meeting planners. NCBMP’s purpose is to educate its members so that they will be able to maximize a greater return on investment for their respective organizations; effect positive change in the hospitality industry; and become a voice in the hospitality industry on issues that affect the African American community.

National Speakers Association (NSA):  NSA is an international association of more than 3,800 members dedicated to advancing the art and value of experts who speak professionally. For more than 25 years, NSA has provided resources and education designed to enhance the business acumen and platform performance of professional speakers.

Professional Convention Management Association (PCMA):  The mission of PCMA is to serve the association community by enhancing the effectiveness of meetings, conventions, and exhibitions through member and industry education and to promote the value of the meetings industry to the general public.

Protocol & Diplomacy International – Protocol Officers Association (PDI-POA):  The mission of Protocol and Diplomacy International “ Protocol Officers Association (PDI-POA) is to provide the highest level of collective expertise, training, information, and advice regarding internationally and nationally accepted rules of protocol.

Religious Conference Management Association (RCMA):  RCMA is a professional non-profit interfaith organization of those who plan and manage meetings, conferences, conventions or assemblies for religious organizations. RCMA is dedicated to enhancing the professionalism of its members and to improving the experience of religious meeting attendees throughout the world.

Society of Government Meeting Professionals (SGMP):  SGMP is dedicated to improving the knowledge and expertise of individuals in planning and execution of government meetings through education, training, and industry relationships.

Society for Incentive Travel Excellence (SITE):  SITE is a worldwide organization of business professionals dedicated to the increased recognition and use of incentives as a motivator and reward in programs designed to achieve defined objectives.

Southern African Association of the Conference Industry (SAACI):  The Southern African Association for the Conference Industry (SAACI) is dedicated to maintaining and improving the standards of efficiency and professionalism for the conference and events industry in South Africa.

U.S. Travel Association (U.S. Travel):  The U.S. Travel Association is the national, non-profit organization representing all components of the $770 billion travel industry. U.S. Travel’s mission is to promote and facilitate increased travel to and within the United States.

Want to learn more about hospitality industry associations?

The AH&LA represents the interests of the U.S. lodging industry at the national level on federal legislative and regulatory affairs; the national media; the educational community; research groups; and the general public.

Hospitality organizational management is the practice of managing the many moving parts involved in the hospitality industry. It deals with structuring org charts in hotels and hotel brands to ensure that business is conducted efficiently and that guests are satisfied.

Meetings, Incentives, Conferences, and Exhibitions is the meeting sector of the hospitality industry, and is abbreviated as MICE.

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Travel, Tourism & Hospitality

Global tourism industry - statistics & facts

What are the leading global tourism destinations, digitalization of the global tourism industry, how important is sustainable tourism, key insights.

Detailed statistics

Total contribution of travel and tourism to GDP worldwide 2019-2033

Number of international tourist arrivals worldwide 1950-2023

Global leisure travel spend 2019-2022

Editor’s Picks Current statistics on this topic

Current statistics on this topic.

Leading global travel markets by travel and tourism contribution to GDP 2019-2022

Travel and tourism employment worldwide 2019-2033

Related topics

Recommended.

• Hotel industry worldwide
• Travel agency industry
• Sustainable tourism worldwide
• Travel and tourism in the U.S.
• Travel and tourism in Europe

Recommended statistics

• Basic Statistic Total contribution of travel and tourism to GDP worldwide 2019-2033
• Basic Statistic Travel and tourism: share of global GDP 2019-2033
• Basic Statistic Leading global travel markets by travel and tourism contribution to GDP 2019-2022
• Basic Statistic Global leisure travel spend 2019-2022
• Premium Statistic Global business travel spending 2001-2022
• Premium Statistic Number of international tourist arrivals worldwide 1950-2023
• Basic Statistic Number of international tourist arrivals worldwide 2005-2023, by region
• Basic Statistic Travel and tourism employment worldwide 2019-2033

Total contribution of travel and tourism to gross domestic product (GDP) worldwide in 2019 and 2022, with a forecast for 2023 and 2033 (in trillion U.S. dollars)

Travel and tourism: share of global GDP 2019-2033

Share of travel and tourism's total contribution to GDP worldwide in 2019 and 2022, with a forecast for 2023 and 2033

Total contribution of travel and tourism to GDP in leading travel markets worldwide in 2019 and 2022 (in billion U.S. dollars)

Leisure tourism spending worldwide from 2019 to 2022 (in billion U.S. dollars)

Global business travel spending 2001-2022

Expenditure of business tourists worldwide from 2001 to 2022 (in billion U.S. dollars)

Number of international tourist arrivals worldwide from 1950 to 2023 (in millions)

Number of international tourist arrivals worldwide 2005-2023, by region

Number of international tourist arrivals worldwide from 2005 to 2023, by region (in millions)

Number of travel and tourism jobs worldwide from 2019 to 2022, with a forecast for 2023 and 2033 (in millions)

• Premium Statistic Global hotel and resort industry market size worldwide 2013-2023
• Premium Statistic Most valuable hotel brands worldwide 2023, by brand value
• Basic Statistic Leading hotel companies worldwide 2023, by number of properties
• Premium Statistic Hotel openings worldwide 2021-2024
• Premium Statistic Hotel room openings worldwide 2021-2024
• Premium Statistic Countries with the most hotel construction projects in the pipeline worldwide 2022

Global hotel and resort industry market size worldwide 2013-2023

Market size of the hotel and resort industry worldwide from 2013 to 2022, with a forecast for 2023 (in trillion U.S. dollars)

Most valuable hotel brands worldwide 2023, by brand value

Leading hotel brands based on brand value worldwide in 2023 (in billion U.S. dollars)

Leading hotel companies worldwide 2023, by number of properties

Leading hotel companies worldwide as of June 2023, by number of properties

Hotel openings worldwide 2021-2024

Number of hotels opened worldwide from 2021 to 2022, with a forecast for 2023 and 2024

Hotel room openings worldwide 2021-2024

Number of hotel rooms opened worldwide from 2021 to 2022, with a forecast for 2023 and 2024

Countries with the most hotel construction projects in the pipeline worldwide 2022

Countries with the highest number of hotel construction projects in the pipeline worldwide as of Q4 2022

• Premium Statistic Airports with the most international air passenger traffic worldwide 2022
• Premium Statistic Market value of selected airlines worldwide 2023
• Premium Statistic Global passenger rail users forecast 2017-2027
• Premium Statistic Daily ridership of bus rapid transit systems worldwide by region 2023
• Premium Statistic Number of users of car rentals worldwide 2019-2028
• Premium Statistic Number of users in selected countries in the Car Rentals market in 2023
• Premium Statistic Carbon footprint of international tourism transport worldwide 2005-2030, by type

Airports with the most international air passenger traffic worldwide 2022

Leading airports for international air passenger traffic in 2022 (in million international passengers)

Market value of selected airlines worldwide 2023

Market value of selected airlines worldwide as of May 2023 (in billion U.S. dollars)

Global passenger rail users forecast 2017-2027

Worldwide number of passenger rail users from 2017 to 2022, with a forecast through 2027 (in billion users)

Daily ridership of bus rapid transit systems worldwide by region 2023

Number of daily passengers using bus rapid transit (BRT) systems as of April 2023, by region

Number of users of car rentals worldwide 2019-2028

Number of users of car rentals worldwide from 2019 to 2028 (in millions)

Number of users in selected countries in the Car Rentals market in 2023

Number of users in selected countries in the Car Rentals market in 2023 (in million)

Carbon footprint of international tourism transport worldwide 2005-2030, by type

Transport-related emissions from international tourist arrivals worldwide in 2005 and 2016, with a forecast for 2030, by mode of transport (in million metric tons of carbon dioxide)

Attractions

• Premium Statistic Market size of museums, historical sites, zoos, and parks worldwide 2022-2027
• Premium Statistic Leading museums by highest attendance worldwide 2019-2022
• Basic Statistic Most visited amusement and theme parks worldwide 2019-2022
• Basic Statistic Monuments on the UNESCO world heritage list 2023, by type
• Basic Statistic Selected countries with the most Michelin-starred restaurants worldwide 2023

Market size of museums, historical sites, zoos, and parks worldwide 2022-2027

Size of the museums, historical sites, zoos, and parks market worldwide in 2022, with a forecast for 2023 and 2027 (in billion U.S. dollars)

Leading museums by highest attendance worldwide 2019-2022

Most visited museums worldwide from 2019 to 2022 (in millions)

Most visited amusement and theme parks worldwide 2019-2022

Leading amusement and theme parks worldwide from 2019 to 2022, by attendance (in millions)

Monuments on the UNESCO world heritage list 2023, by type

Number of monuments on the UNESCO world heritage list as of September 2023, by type

Selected countries with the most Michelin-starred restaurants worldwide 2023

Number of Michelin-starred restaurants in selected countries and territories worldwide as of July 2023

Online travel market

• Premium Statistic Online travel market size worldwide 2017-2028
• Premium Statistic Estimated desktop vs. mobile revenue of leading OTAs worldwide 2023
• Premium Statistic Number of aggregated downloads of leading online travel agency apps worldwide 2023
• Basic Statistic Market cap of leading online travel companies worldwide 2023
• Premium Statistic Estimated EV/Revenue ratio in the online travel market 2024, by segment
• Premium Statistic Estimated EV/EBITDA ratio in the online travel market 2024, by segment

Online travel market size worldwide 2017-2028

Online travel market size worldwide from 2017 to 2023, with a forecast until 2028 (in billion U.S. dollars)

Estimated desktop vs. mobile revenue of leading OTAs worldwide 2023

Estimated desktop vs. mobile revenue of leading online travel agencies (OTAs) worldwide in 2023 (in billion U.S. dollars)

Number of aggregated downloads of leading online travel agency apps worldwide 2023

Number of aggregated downloads of selected leading online travel agency apps worldwide in 2023 (in millions)

Market cap of leading online travel companies worldwide 2023

Market cap of leading online travel companies worldwide as of September 2023 (in million U.S. dollars)

Estimated EV/Revenue ratio in the online travel market 2024, by segment

Estimated enterprise value to revenue (EV/Revenue) ratio in the online travel market worldwide as of April 2024, by segment

Estimated EV/EBITDA ratio in the online travel market 2024, by segment

Estimated enterprise value to EBITDA (EV/EBITDA) ratio in the online travel market worldwide as of April 2024, by segment

Selected trends

• Premium Statistic Global travelers who believe in the importance of green travel 2023
• Premium Statistic Sustainable initiatives travelers would adopt worldwide 2022, by region
• Premium Statistic Airbnb revenue worldwide 2017-2023
• Premium Statistic Airbnb nights and experiences booked worldwide 2017-2023
• Premium Statistic Technologies global hotels plan to implement in the next three years 2022
• Premium Statistic Hotel technologies global consumers think would improve their future stay 2022

Global travelers who believe in the importance of green travel 2023

Share of travelers that believe sustainable travel is important worldwide in 2023

Sustainable initiatives travelers would adopt worldwide 2022, by region

Main sustainable initiatives travelers are willing to adopt worldwide in 2022, by region

Airbnb revenue worldwide 2017-2023

Revenue of Airbnb worldwide from 2017 to 2023 (in billion U.S. dollars)

Airbnb nights and experiences booked worldwide 2017-2023

Nights and experiences booked with Airbnb from 2017 to 2023 (in millions)

Technologies global hotels plan to implement in the next three years 2022

Technologies hotels are most likely to implement in the next three years worldwide as of 2022

Hotel technologies global consumers think would improve their future stay 2022

Must-have hotel technologies to create a more amazing stay in the future among travelers worldwide as of 2022

• Premium Statistic Travel and tourism revenue worldwide 2019-2028, by segment
• Premium Statistic Distribution of sales channels in the travel and tourism market worldwide 2018-2028
• Premium Statistic Inbound tourism visitor growth worldwide 2020-2025, by region
• Premium Statistic Outbound tourism visitor growth worldwide 2020-2025, by region

Travel and tourism revenue worldwide 2019-2028, by segment

Revenue of the global travel and tourism market from 2019 to 2028, by segment (in billion U.S. dollars)

Distribution of sales channels in the travel and tourism market worldwide 2018-2028

Revenue share of sales channels of the travel and tourism market worldwide from 2018 to 2028

Inbound tourism visitor growth worldwide 2020-2025, by region

Inbound tourism visitor growth worldwide from 2020 to 2022, with a forecast until 2025, by region

Outbound tourism visitor growth worldwide 2020-2025, by region

Outbound tourism visitor growth worldwide from 2020 to 2022, with a forecast until 2025, by region

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Partnership announced between the International Social Tourism Organisation and the Sustainable Hospitality Alliance to promote inclusive tourism

• Social Responsibility

With the aim to drive responsible tourism that is accessible to all, the partnership has been announced today between the International Social Tourism Organisation (ISTO) and the Sustainable Hospitality Alliance (the Alliance).

This partnership underlines the importance of developing social tourism that is open to all.  This also includes supporting communities and local areas, ensuring Net Positive Hospitality – where the industry gives back to the destination more than it takes.

ISTO was established in 1963 under the name of International Bureau of Social Tourism (BITS) as an international non-profit organisation and brings together stakeholders from the social, sustainable and solidarity tourism sectors from all over the world. With a mission to promote social sustainability in the tourism sector, ISTO plays a pivotal role in fostering collaboration and driving impactful initiatives worldwide.

This partnership will see the Alliance, which has a wide reach in the hospitality sector representing over 50,000 properties and 7 million rooms globally, collaborate with ISTO on the social aspect of the tourism sector – aiming to drive real, tangible impact. Both organisations will share knowledge and learnings and support relevant events and projects.

Isabel Novoa, President of ISTO said:

“Our collaboration with the Sustainable Hospitality Alliance is an exciting opportunity to further our shared mission of promoting responsible tourism and sustainability within the hospitality industry. At ISTO, we are dedicated to fostering inclusive and equitable access to tourism for all individuals and communities. By working together, we can leverage our collective strengths to advance policies and programs that support local communities and ensure the industry remains open and accessible to everyone. I look forward to our continued partnership and the positive impact we can create together.”

Welcoming the partnership, CEO of the Alliance, Glenn Mandziuk said:

“At the Alliance we work towards making the hospitality industry more sustainable and this includes promoting responsible tourism for all. The hospitality industry is in a unique position to support local communities in which it operates whilst ensuring the sector is truly open to all.  The social impact our industry can have is significant and we look forward to working with ISTO to help promote and advance policies and programmes that promote equitable access to tourism.”

To find out more about the Sustainable Hospitality Alliance’s partners, visit https://sustainablehospitalityalliance.org/about-us/partners/ , and for further information about ISTO, visit https://isto.international/ .

Related articles

The Net Positive Hospitality Podcast: Female leaders discuss ‘Feminine Leadership and Sustainability’ on International Women’s Day

The Sustainable Hospitality Alliance partners with the FHRAI, inaugurating a new era in Net Positive Hospitality

Equality in Tourism announces winners of the Gender Equality Champion of the Year Award at ITB Berlin 2024

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Hospitality Industry Associations and Organizations Worldwide

Hospitality associations and organizations offer and provide opportunities to expand your knowledge and learn more about the industry’s trend. Grow your network, find your mentor or become a mentor, develop your skills, meeting new people and other benefits that may add value to your career through professional and personal development. The list below is worldwide associations and organizations; however, you can find many local hospitality associations and organizations near you that you can network face to face and expand your knowledge and career in hospitality business.

Associations and Organizations, You Need to Know

American Culinary Federation

Professional organization for cooks and chefs that offers training, accreditation, apprenticeship, educational resources, scholarship, newsletter, magazines, and events.

Academy of Food and Wine Services

Professional body for front of house service workers, offers training information, events, newsletter and scholarships.

American Hotel and Lodging Association

National organization offers resources, serving, supporting and advocating on behalf of American hospitality industry. It also provides trend reports, industry statistics, news, certification for continuing education, webinars, directory and hospitality career page.

American Hotel and Lodging Educational Institute

Offers training and education for all segments in hospitality. It provides hospitality organizations and schools with quality resources to train educate and certify hospitality professionals. It also serves the needs of international learning institution and hotel organizations through its licensed affiliates.

Amicale Internationale des Chefs de Reception (AICR International)

International organization for front office professionals represented in many countries, focusing in educational courses, leadership certifications for front office leaders, mentoring programs and networking.

Confederation of Tourism and Hospitality

UK’s leading professional awarding body for qualifications in the hospitality and tourism sector. Focused on training needs of new entrants and existing industry professionals, developing adding value to careers globally in the hospitality, culinary and tourism industries. It has network of approved training centers.

Destination Marketing Association International (DMAI )

Serving destination marketing and management professionals, promoting discussion of ideas and communication, professional development and networking.

Foodservice Consultants Society International

Organization promoting professionalism in foodservice and hospitality consulting. They have division in the Americas, Asia Pacific, Europe, Africa and Middle East. 

Global Business Travel Association

Professional association representing travel industry globally. Offers knowledge, resources, professional and personal development to their members. 

Hospitality Financial & Technology Professionals (HFTP)

International nonprofit organization, a spokes group for finance and technology segments of the hospitality industry. Offers networking, research, certifications programs, information resource, conference and events. Headquartered in Austin, TX, USA with offices in Hongkong, United Kingdom, Netherlands and Dubai, UAE.

Hospitality Sales and Marketing Association International (HSMAI )

Global organization of sales, marketing and revenue management professionals representing all segments of the hospitality industry. Focusing on education, communication of trends in hospitality and connecting members with customers.

Association representing hotels, restaurants, cafés and similar establishments in Europe. They have 45 member associations in 33 countries, the voice of the European hospitality. 

International Association of Conference Centers

Non-profit corporation offering a global community of people and companies promoting and delivering innovative meeting experience. They also offer professional development through online courses, trainings, webinars, internship, mentoring programs and scholarship.

International Bartenders Association (IBA)

Association representing bartenders in the world, offering news, courses, trends in beverage industry, competition information and networking.

International Congress and Convention Association

Global association for the international meetings industry and specializes in the international association meetings sector, offering education, communication channels, business development and networking opportunities.

International Executive Housekeepers Association

Organization for people working or employed in facility housekeeping at management level, offering professional development through credentialing programs, continuing education, scholarships, resources, networking weekly newsletter with career opportunities information.  

International Hospitality Information Technology Association

Global association of educators and practitioners; aims to advance the use of information technology in the hospitality industry through education and scholarship.

International Hotel and Restaurant Association (IHRA)

The voice of the hospitality industry worldwide. It offers events, news and industry publications.

International Luxury Hotel Association

Trade organization bringing together hospitality leaders to discuss trends, innovation and challenges facing luxury lodging. They provide source of information for owners and hotel operators, cruise lines, hoteliers and other luxury hospitality organizations. They also provide training information, magazines and events.

International Spa Association

Professional organization and voice of spa industry representing health and wellness facilities and providers offering resources, events, webinars and career information for spa industry.

Les Clefs d’Or

Professional association of hotel concierges offering events, industry news, resources and networking with members. 

National Association for Catering & Events

A resource and community for catering and event professionals nationwide, providing education, tools and resources, events and networking.

National Restaurant Association

Foodservice trade association representing restaurant businesses offering research and trends, events, newsletters, career and job vacancies in restaurants. They also offer education certifications, apprenticeship, programs and scholarships National Restaurant Association Educational Foundation.

The Hospitality Industry Network

Networking resource for the hospitality industry providing scholarships, education, leadership development recognition of excellence and business development opportunities. It also provides meetings, educational programs, seminars and career opportunities to its members. 

Professional Convention Management Associations (PCMA)

Network of independent meeting professionals, industry suppliers, faculty, and students. Aims to provide superior and innovative education and to promote the value of professional convention management.

Society for Hospitality and Food Service Management (HSFM)

Non-profit organizations that supports higher education through scholarships and student outreach programs. It also offers, resources, events, conference, webinars and networking.

United States Chef Association

Chefs’ association in United States, offers chef education and training of culinarians from around the world, networking, industry newsletter, culinary trends, and access to certification trainings.

United States Personal Chef Association

Association for personal chefs offering service standards, business guidelines for personal chefs, certification, training, conference and networking.

Hospitality Publications You Need to Know

HospitalityNet

Features hospitality news, events, market reports and other information.

Foodserviceworld

Industry’s online buyer’s guide to streamline suppliers.

Restaurant-hospitality

Dedicated to serve the needs of independent operators, providing them with information about how to run their businesses better.

Hotelbusiness

Features news related to hospitality industry, conference, trade shows, events and other information.

Hotelmanagement.net

Hospitality industry’s magazine that covers hotel investment, development, operations, design technology, brand strategies. It also provides latest news and insight for the hospitality community.

Hoteliermagazine

Trade magazine featuring hospitality news, events, conference, buyer’s guide and other information.

Hotelierworld

Hotel industry’s buyer guide that features resources, list of suppliers, manufacturers and related businesses to the hotel industry.

MeetingsNet

Provides content for market-segment meeting, decision-makers planning meetings, incentives and events

Hospitality Career Focus – HOSCAF  provides these resources for informational purposes only. We cannot authenticate the accuracy, efficacy, benefits, quality, legality or usefulness of the information provided. The inclusion of these references, including the affiliate links does NOT constitute an endorsement or recommendation by Hospitality Career Focus (HOSCAF) . We are not liable for any loses that may occur when you use and engage in these resources . Please do your own research before making any online purchases from these resources and make sure it is right for you.

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What Are the 8 National Organizations in Hospitality and Tourism?

By Alice Nichols

If you’re interested in hospitality and tourism, there are several national organizations that you should know about. These organizations provide valuable resources and networking opportunities for professionals in the industry. In this article, we’ll take a closer look at the eight national organizations in hospitality and tourism.

1. American Hotel & Lodging Association (AH&LA)

The American Hotel & Lodging Association (AH&LA) is a trade association that represents the hotel industry. It was founded in 1910 and has over 27,000 members. The AH&LA provides advocacy, education, and research to its members.

2. National Restaurant Association (NRA)

The National Restaurant Association (NRA) is a trade association that represents the restaurant industry. It was founded in 1919 and has over 500,000 members. The NRA provides advocacy, education, and research to its members.

3. International Association of Amusement Parks and Attractions (IAAPA)

The International Association of Amusement Parks and Attractions (IAAPA) is a trade association that represents the amusement park and attractions industry. It was founded in 1918 and has over 6,000 members. The IAAPA provides advocacy, education, and networking opportunities to its members.

4. Destination Marketing Association International (DMAI)

The Destination Marketing Association International (DMAI) is a trade association that represents destination marketing organizations worldwide. It was founded in 1914 and has over 600 members from around the world. The DMAI provides advocacy, education, research, and networking opportunities to its members.

5. Meeting Professionals International (MPI)

Meeting Professionals International (MPI) is a trade association that represents meeting planners around the world. It was founded in 1972 and has over 18,500 members. The MPI provides education, networking opportunities, and professional development to its members.

6. Society for Incentive Travel Excellence (SITE)

The Society for Incentive Travel Excellence (SITE) is a global organization that represents incentive travel professionals. It was founded in 1973 and has over 2,000 members from around the world. The SITE provides education, networking opportunities, and professional development to its members.

7. Professional Convention Management Association (PCMA)

The Professional Convention Management Association (PCMA) is a trade association that represents convention and meeting planners around the world. It was founded in 1957 and has over 6,500 members from around the world. The PCMA provides education, networking opportunities, and professional development to its members.

8. Hospitality Sales and Marketing Association International (HSMAI)

The Hospitality Sales and Marketing Association International (HSMAI) is a trade association that represents sales and marketing professionals in the hospitality industry. It was founded in 1927 and has over 5,000 members from around the world. The HSMAI provides education, research, and networking opportunities to its members.

In conclusion

These eight national organizations play an important role in the hospitality and tourism industry by providing resources for professionals in various areas of the industry such as hotels, restaurants, attractions, meetings/events planning, destination marketing organizations, incentive travel planning, convention planning, sales/marketing etc.. Whether you’re just starting out or have been working in the industry for years, joining one or more of these organizations can help you stay up-to-date on industry trends while also providing valuable networking opportunities with other professionals in your field.

10 Related Question Answers Found

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The Institute of Tourism and Hospitality Professional (ITHP) is the global association of hospitality and tourism professionals in business. ITHP is one of the largest organizations dedicated exclusively on promoting the profession. ITHP is devoted to strengthen leadership skills of members to help advance their careers. Professionals belong to tourism and hospitality are invited.

The Certified Hospitality Professional (CHP®) is globally recognized credential in the hospitality profession. The certification ensures the candidate has the skills to undertake any challenging business situations faced in the industry today. Taking the CHP® certification prepares the candidate more than the technical skills required in the job, it also teaches skills in management and leadership.

The Certified Tourism Professionals (CTP®) is globally recognized credential in the marketplace as the most relevant qualification for a career in tourism. The CTP® certification ensures the candidate understands how the business of tourism operate, how the business is managed, how the industry functions and how strategy is developed. The certification also helps the candidate understand the economics.

Become a Member

Earning an ITHP professional certification such as CHP® or CTP® offers many benefits to both the individual and the organization employing or engaging them. Learn More

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UN Tourism | Bringing the world closer

Tourism – an economic and social phenomenon, share this content.

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Why Tourism?

Over the decades, tourism has experienced continued growth and deepening ‎diversification to become one of the fastest growing economic sectors in the world. ‎Modern tourism is closely linked to development and encompasses a growing number ‎of new destinations. These dynamics have turned tourism into a key driver for socio-‎economic progress.‎

Today, the business volume of tourism equals or even surpasses that of oil exports, ‎food products or automobiles. Tourism has become one of the major players in ‎international commerce, and represents at the same time one of the main income ‎sources for many developing countries. This growth goes hand in hand with an ‎increasing diversification and competition among destinations.‎

International tourist arrivals (overnight visitors) grew 4% in January-March 2019 compared to the same period last year, below the 6% average growth of the past two years.

This global spread of tourism in industrialised and developed states has produced ‎economic and employment benefits in many related sectors - from construction to ‎agriculture or telecommunications.‎

The contribution of tourism to economic well-being depends on the quality and the ‎revenues of the tourism offer. UN Tourism assists destinations in their sustainable ‎positioning in ever more complex national and international markets. As the UN agency ‎dedicated to tourism, UN Tourism points out that particularly developing countries stand to ‎benefit from sustainable tourism and acts to help make this a reality.‎

• Hospitality Industry

Top 10 Trends in the Hospitality Industry in 2024

January 10, 2024 •

15 min reading

What are the latest trends in the hospitality industry? As a testament to its resilience, agility and innovative spirit, this article reflects today’s increasingly dynamic hospitality industry in terms of its long, medium and short-term evolution. Discover the industry's adaptability and forward-thinking approach, shaping its trajectory in the face of challenges and opportunities, while staying attuned to the latest hospitality trends. 

Best-selling author, Will Guidara, claims “We are entering into a hospitality economy” – suggesting that what underpins the essence of hospitality, (service excellence, human interaction, personalization and the co-creation of memorable experiences), is actually what many sectors of industry are desperately in need of today.

As we charge at break neck speed towards an ever-more digitalized society , the hospitality industry stands out as the successful hybrid that balances the implementation of tech innovation for improved operations whilst preserving the human need for connection, authenticity and real-life discovery.

With statistics predicting a healthy expansion of the sector (e.g., the bleisure and wellness markets on the up, room demand set to reach an all-time high, booking.com as the most valuable tourism brand in the world, and new positions opening up in the sector), we can confirm that the hospitality industry is poised for a significant transformation in 2024.

So what new trends are emerging?  Driven by interlinked factors, including technological progress, evolving consumer preferences and a deeper focus on sustainability, hospitality businesses can capitalise on emerging opportunities to enhance guest experiences and position themselves for long-term success.

10 hospitality trends 2024 - Elevate experiences, embrace evolution

• Workforce empowerment: Transforming challenges into opportunities
• Artificial intelligence and technology: Choosing the best tech to revolutionize hospitality
• Culinary experiences: Putting experiences, authenticity and the senses first
• Bars and drinks redefined: Adding creativity and design to the drinks' menu
• Fine dining: In need of reinvention but full of potential
• Fine wine prices: Navigating the fluctuating vineyard market
• Rising interest rates: The impact on hotel property values and transactions
• Green hospitality: Beyond sustainability to net positivity
• Data-driven decision-making: Data-analytics for optimum personalization
• The power of social media: Crafting authentic narratives

1. Workforce empowerment: Transforming challenges into opportunities

Over the past two years, the industry's biggest challenge has not been attracting customers but rather finding and retaining staff. To address this issue, many hotel groups have begun to make improvements, and there has never been a better time for newcomers to the industry to negotiate better working conditions and salaries.

Today, many hotels offer their staff free or low-cost accommodation , increased wages and reduced peak-time working hours. They also invest in training programs to motivate staff and allow mobility up the corporate ladder. Empowered employees not only have a positive impact on how guests feel and their decision to become repeat guests, but also help attract other employees to build a cohesive, high-quality workforce.

2. Artificial intelligence and technology: Choosing the best tech to revolutionize hospitality

As Chat GPT celebrates its first birthday, we can only surrender to the fact that, like it or not, we have entered into an AI-accelerated world, and consequently, the pace at which the industry adapts has become a pressing issue. But which forms of AI best harness hospitality stakeholder outcomes?

Contactless services: Effortless technology, impeccable stay

Embracing contactless technologies is about redefining the hospitality experience to cater to modern travelers, not just adapting to the pandemic-driven shift toward touchless interactions. Contactless services simplify the guest journey by reducing wait times and physical contact points. Mobile check-in, digital keys and voice or tablet-controlled room automation allow guests to move seamlessly through the hospitality experience. The citizenM hotel brand has pioneered this minimum-fuss check-in and room experience with a hugely successful UX-friendly app.

Other popular tools such as WhatsApp allow hotel staff to remain in constant contact with customers during their stay, respond immediately to requests and thus provide bespoke services. It also streamlines operations by reducing the need for face-to-face interactions and human error, improving service delivery and lowering the burden on a scarce workforce. In line with contactless services , hospitality companies need to prioritise data privacy and security, putting solid safeguards in place to protect guest information against cyber threats.

Technology-driven innovation: Beyond boundaries

At the heart of technology innovation is the ability for managers and employees to centralize information at all times. Migrating to a fully cloud-based solution is a first but essential step . This enables real-time sharing, better service orientation and personalisation of the guest experience, improving all hotel departments.

Robotic systems (as used in the Henn-na Hotels in Japan) optimise processes and increase efficiency in back-of-house operations such as housekeeping or F&B outlets, reducing staffing requirements and allowing managers to respond to problems in real-time and with accountability.

The use of augmented reality helps with staff onboarding, allowing new employees to be put in real-life situations and trained before even entering a room. Pedagogically speaking, as practiced at EHL in the Virtual Housekeeping class, AR provides a more interactive and complete learning environment. Augmented reality also allows hotels and airlines to market themselves in an ad hoc style - an innovative and sustainable approach. Potential customers can better immerse themselves in the facilities and make more informed decisions.

Hyper-personalization: Tailored moments, lasting loyalty

In a world of commoditised practices, guests are increasingly looking for personalized experiences that cater to individual preferences and aspirations . In the hospitality industry, hyper-personalisation means relying on technology-based micro-segmentation to tailor each guest interaction to real-time needs and behaviours. For example, eliminating 'deadlines' such as check-in/check-out/F&B closing times, knowing whether a customer wants to be accompanied through check-in or do it contactless, personalizing room temperature, lighting and amenities or tailoring F&B options promptly and accurately. At Fauchon l'Hotel in Paris clients suggest the menu and define their portion sizes. From a hotel perspective, this enables better dynamic pricing strategies, higher guest-spent for experiences, or tailored loyalty programmes with commercial partners.

3. Culinary experiences: Putting experiences, authenticity and the senses first

The desire to experience rather than simply consume means that experiential dining has today evolved in new ways. Hotels are now required to offer a range of dining options to cater to different customer tastes and, when correctly done, can become a culinary destination where the restaurant is at the heart of the experience and not just an extension of the hotel. A good example is the Grand Resort Bad Ragaz in Switzerland which boasts seven restaurants, three bars, a bistro, a café and a sushi takeaway, (plus an array of Michelin stars and GaultMillau points), unsurprisingly making it a mecca for traveling gourmets.

Experiential design can also allow customers to taste food in a multi-sensory environment that stimulates all the senses, not just the taste buds (e.g., Ultraviolet by Paul Pairet in Shanghai ). Some hotels have started to provide experiences even on a smaller and more dynamic scale. E.g., They offer four-hand dinners (an invited chef cooks with the in-house chef), organise kitchen parties (clients eat in the kitchen), or have a front-cooking area. Specialist cooking classes can complement this. The key here is to offer a unique experience like how to make your own gin, cook local food , or bake bread with the experts.

Another trend relates to children . A menu of unimaginative, standard food à la burger and chips is no longer enough; parents want their children to eat healthier, globally-inspired food with high-quality ingredients. Adding world food or plant-based products and packaging them in innovative ways will make for happy families likely to return.

A final significant trend in the food sector is off-premise dining and digitalisation. Although customers have returned to eating in restaurants since the pandemic, a large proportion mix on- and off-premise dining. Restaurants need to cater to this clientele to increase revenues, as takeaways are no longer limited to fast food but also exist for traditional and even fine dining. This means that restaurants need to reorganise their workflows and operations to cater to in-house diners and delivery, alongside designing appropriate, creative, high-quality packaging and optimising delivery or collection methods to be easy and inexpensive without competing with traditional delivery platforms.

This can also include ghost kitchens focusing only on food production for delivery and takeaway. Post-Covid, ghost kitchens have become an increasingly popular trend in the restaurant industry with statistics showing that they are projected to be a $157 billion market by 2030. As of 2021, there are over 100,000 ghost kitchens operating worldwide .

4. Bars and drinks redefined: Adding creativity and design to the drinks' menu

Today's bars need to stand out by offering unique drinks paired with a special, Instagrammable atmosphere to create an immersive experience for their customers. E.g., Ashley Sutton Design Bars are known across Asia for their ability to transport guests to enchanting, immersive worlds, offering not just a place to drink but an entire experience that stimulates the senses and sparks curiosity.

Gone are the days of a simple wine list and international beer and spirit brands. Bars and restaurants need to specialise and cater to an international clientele with evolving tastes. A dedicated beer menu with local craft beers, wines from specific vintages and terroirs with a narrative, eclectic spirits collections (after whisky and gin, look out for rum in the coming years), and fresh hyper-locally sourced juices are what customers want.

Mixology has been around for some time, but offering mocktails and non-alcoholic food pairings is also becoming essential due to stricter alcohol laws and healthier lifestyles driven by Gen Z and millennials. Faux booze has gone mainstream and now it’s not just a case of ‘dry January’, but mocktails all year long! Cocktail and mocktail innovations should go beyond traditional recipes to include unique ingredients, techniques and presentation styles (e.g., Bar Benfiddich in Tokyo ) and be taught to customers in mixology classes.

The effect of economic uncertainty on hotels, restaurants and fine wines

5. fine dining: in need of reinvention but full of potential.

The pandemic has unexpectedly affected consumer behaviors: they now organize themselves on short notice, have become increasingly spoilt for choice and no-shows are today the norm . More and more restaurants are responding by asking for a credit card at the time of reservation. But this only treats one of the symptoms without solving the problem. "A full house one day, but only four tables occupied the next" , is an observation that led Antoine Lecefel to shut his restaurant – sadly one of many fine dining establishments to do so.

Inflation and declining purchasing power play a part, but more generally, the fundamental problem lies in the inability of fine-dining restaurants to reinvent themselves. Unlike hotels and other players in the hospitality industry that increasingly compete with them through ambitious and innovative culinary projects, they have to contend with limited financial and human resources. They have neither the capacity to implement and manage a proactive strategy nor the means to invest in cutting-edge, highly experiential concepts. Initiatives such as Eatrenalin , which create a unique experience by combining gastronomy, décor and entertainment, offer a glimpse of this changing industry and the new competition facing traditional players.

Solutions? A strong, contemporary concept plus a business-oriented management that understands consumers, connects with them and is thought through from the outset to generate margins and create synergies and/or economies of scale. The Igniv chain is a shining example of this, driven by an extraordinary chef and based on the principle of “we love to share”, Andreas Caminada has created a unique and fully coherent concept, the success of which is now being rolled out in various locations, all of which have been rewarded with rave reviews from customers and expert guides.

6. Fine wine prices: Navigating the fluctuating vineyard market

Another challenge facing restaurants is cellar and wine list management. Restaurants with limited financial resources may even wonder whether fine wines still have their place on their menu . Indeed, fine wine prices have risen almost exponentially since the Global Financial Crisis of 2008. But here, too, the situation appears to have changed.

A year ago, fine wine prices were at record highs. Demand for rare, artisanal wines from regions with long-standing terroir reputations was at its peak. One could go on about Burgundy, but many other examples are as revealing. For example, the Châteauneuf-du-Pape Réserve cuvée from Rayas, worth between 150 and 200 euros (for young vintages) less than a decade ago, has soared to reach and exceed the 2’000 euro mark. At this point, voices suggested that this was normal; inflation should also positively impact the prices of fine wines. But there is no reason this should be the case: demand drives prices, not production costs. Fine wines attract wealthy people, collectors and investors. For them, the resources that can be invested in wine depend on economic conditions and financial markets. The latter have fallen sharply since the beginning of 2022. Not surprisingly, wine prices have followed the same trend.

The most spectacular move was in Burgundy wines. Prices had become so high that these wines had detached from the rest of the market. Just a year ago, many wines from the 2019 vintage were selling for several thousand euros a bottle. One wondered whether these wines had permanently changed their status and would never be traded at lower prices again. Today, the trend has abruptly reversed, and it appears more like a speculative bubble that has begun to implode. Time will tell. The fine wine market offers an almost perfect setting for this kind of phenomenon: herding behaviour is common, and, in the end, price levels depend not on financial arguments but simply on what people are willing to pay for a bottle.

7. Rising interest rates: The impact on hotel property values and transactions

As we have seen with wine, economic conditions considerably impact on the value of tangible assets. The same applies to real estate . The market proved relatively resilient last year, thanks to the ability of hotels to pass on (sometimes more than proportionally) higher costs to their customers, while maintaining high occupancy rates. The increase in RevPar thus more than offsets the rise in discount rates.

Today, consumers having finished dipping into their COVID-19 savings and interest rates remaining high, the very long upward cycle in hotel property values has ended. What remains as a stabilising factor is the fact that the pipeline of hotel projects is thin. In other words, supply is likely to stagnate over the coming years and should thus not contribute to aggravating the supply-demand imbalance. Nonetheless, we can expect pressure on prices. Refinancing transactions will further exacerbate this, which will take place on far less favourable terms over the next 12-24 months. As is always the case in this type of environment, we can expect forced sales, sometimes at substantial discounts to current valuations.

Another consideration is sustainability . The residential real estate market is becoming highly selective, making it hard to rent and make profitable properties with an unfavourable environmental record. This trend has already begun and will likely intensify, affecting commercial real estate in a major way. In other words, hotels that have not been renovated and adapted to today's standards and expectations will likely suffer more than proportionately.

Other trends that have been, still are, and will continue to shape hospitality

8. green hospitality: beyond sustainability to net positivity.

After a period of harvesting low-hanging fruit, hospitality groups are increasingly looking for more innovative and meaningful ways to implement, measure and communicate their sustainability practices . In the F&B industry, local sourcing has become standard in many outlets. However, it has now started to scale up more by offering better traceability of products (e.g., The Europe Hotel in Ireland has its own farm with livestock, fish, and produce ). In addition, guests are increasingly being educated on sustainable practices, e.g., cooking classes on how to use the entire ingredients and avoid food waste. It is no longer about doing good but rather showing customers how to do good.

Hospitality groups are also increasingly adopting sustainable building techniques and are generally trying to adopt a 360-degree strategy that allows them to be sustainable from the first brick up to the operation (e.g., the Beyond Now Network where industry experts have joined forces to transform hospitality businesses into environmentally friendly, efficient and profitable enterprises). Some are going even further, not content with being net zero but aiming to become net positive, exemplified by ‘regenerative tourism’ practices .

9. Data-driven decision-making: Data-analytics for optimum personalization

"Information is the oil of the 21st century, and analytics is the combustion engine" (Peter Sondergaard, senior vice president and global head of Research at Gartner, Inc.). The current trend is moving away from simply collecting data to engineering and analysing the vast amount of data efficiently into actionable decisions and gaining an edge over competitors.

Today's successful early-adopter hospitality companies have a data-driven business model . For example, through its platform, Booking.com has extensive knowledge of guest and hotel behaviour, which it can use in real-time to adapt its offers and displays and negotiate better deals with hoteliers. The Marriott International hotel chain uses data analytics to personalize guest experiences, with their loyalty program as a major source of data collection.

Data is reshaping hotel marketing, allowing hotels to better monitor guest satisfaction and desires to personalise experiences and better target the customer base . Finally, it enables hotels to increase revenue through more accurate yield and revenue practices by better forecasting demand and thus offering more dynamic pricing strategies.

10. The power of social media: Crafting authentic narratives

This consistent trend is entering a new phase of maturity. First, marketers need to find more innovative ways to capture the attention of customers who are constantly bombarded with messages. With their short video content, the rise of TikTok and Instagram seems promising. It allows the sharing of stories to enhance the storytelling of hospitality outlets (e.g., the customer becomes part of the act through employee or behind-the-scenes videos).

Second, the use of influencers has gained traction in the industry. On average, businesses generate $6.50 in revenue for each $1 invested in influencer marketing . Here, marketers need to find the needle in the haystack with influencers who have enough reach and best fit the hotel's values and story.

Third, with advances in technology and the many options available, marketers need to accurately measure the impact of their social media efforts and finetune the message accordingly. They also need to balance customer and organic content creation and paid or free content. Overall, the cost of social media must be commensurate with the benefits, be professional, authentic and follow a clear strategy in line with traditional marketing efforts.

Master in Hospitality Management

Key takeaway from ehl's hospitality industry trends 2024 - crafting experiences, influencing lives, and paving the way to tomorrow.

In today’s hospitality landscape, it is difficult to confine ourselves to an annual update. Certainly, several general trends have been in place for years and continue to evolve, but by and large, this once cozy industry is constantly innovating and reinventing itself. It is not just adapting to customers. It is creating its own momentum, helping to shape the society and economy of 2024 and beyond.

From computer games to popular films and TV shows, the hospitality industry impacts our daily lives more than we realize. As a sector that thrives on personalized, immersive encounters, it caters not just to our desires for leisure, travel and memorable life experiences but also influences the way we interact, socialize and dream.

Associate Professor of Finance at EHL Lausanne

Associate Professor at EHL

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