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The Guide to TravelAds Sponsored Listings

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In our last Travel Recovery Trend Report, covering the second quarter of 2021, we highlighted several positive signs for the industry. As we moved into Q3, however, concerns around the Delta variant and renewed restrictions led many travelers to reevaluate. Still, the industry saw positive progress in many areas. This latest installment tracks this momentum using our first-party Expedia Group traveler data and custom research, presented at both a global and regional level. Travel marketers can use these latest insights to inspire travelers and continue their road to recovery.

What do travelers want? New research reveals answers

Date: October 8, 2020 Time: 10:00AM PDT, 1:00PM EDT Duration: 60 minutes

Over the last several months, Expedia Group surveyed a total of 34,000 global travelers, with the goal to help you learn how you can position your property to capture bookings as travel recovers.

Join us to be first to act on the findings, including:

• The surprising ways booking behaviors have changed.
• Which demographic will travel first and what it means.
• A 15-point action plan to attract travelers.

Guide to TravelAds Sponsored Listings

In this complex travel ecosystem, finding ways to connect with the right travel audience and consistently drive revenue can be challenging for hoteliers—enter TravelAds Sponsored Listings. TravelAds is a pay-per-click hotel advertising solution designed to help you maximize bookings and revenue by reaching the right traveler at the right time. The key to success with TravelAds is tapping into all of its capabilities. In this guide, you will:

• Learn how to get your ads in front of the right travelers with targeting and bidding
• See how you can customize your ad copy and images for improved engagement with your TravelAds
• Learn what other TravelAds users are doing to drive visibility and room nights

Why Expedia Group?

Millions of travelers visit Expedia Group sites every day to shop for their travel needs. We use multiple factors, including traveler search criteria and past booking behavior, to deliver optimal property search results that provide travelers with the most relevant properties and deals every time they search. Understanding the factors that influence your display can help you optimize your visibility and boost the bookings generated for your property.

Reach a global audience

Your property is marketed on over 200 travel booking sites such as Expedia, Hotels.com, Egencia and more; in more than 75 countries and 35 languages; which attract 75M monthly flight shoppers.

Attract diverse travelers to your door

Our dynamic portfolio of brands helps you generate bookings through a wide range of channels including corporate, mobile, packages (e.g. flight + hotel) and more.

Maximize your revenue potential

Our easy-to-use tools and world class sales and support teams help you optimize your strategy to fill your rooms and increase revenue.

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Your market report can help you plan your revenue management strategy. Compare your pricing to your competitive set and find out which weeks are your most popular.

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Learn more about booking behaviors.

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Q1 2023 Traveler Insights Report

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Traveler Value Index 2023

Hear from thousands of consumers and industry professionals around the world on the factors impacting today’s traveler preferences.

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Value Add Promotions are a great way to encourage a guest to book with us, while keeping our average daily rate strong.

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5 Tips to Increase Hotel's ROI with Expedia TravelAds

• February 24, 2014

• Online Travel Agencies

OTAs (Online Travel Agencies) – hoteliers love to hate them. Unfortunately, they’re an important part of your hotel’s eMarketing strategy. Joe Schmo down the road doesn’t know anything about rate parity or the exorbitant margins your hotel has to pay when guests book a room on an OTA; however Joe Schmo does know that the Travelocity gnome is adorable and that those William Shatner Priceline commercials are hilarious. So, when he’s looking for a hotel in city X, Joe turns to his favorite OTA to begin shopping. Although many hotels typically offer a best price guarantee to counter OTAs and encourage guests to book directly with the hotel, it’s seemingly difficult to get their message out to everyone . So if they have rooms to fill, it’s often best practice for hotels to just play along and fight the OTA battle. Expedia is the giant in the OTA landscape. If your hotel is playing nice with OTAs and you need to sell rooms quickly or have specific need dates, then Expedia’s TravelAd solution is a great advertising opportunity. Many hotels enroll in the Expedia Travel Ads program at some point or another– but are they using the ads strategically to get the most bang for their buck? Probably not.

Here are 5 tips for hotels to increase their ROI from Expedia TravelAds:

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Effective Travel Advertising Strategy for 2022 + 16 Ad Examples

You can’t rely solely on people’s wanderlust when advertising travel services because while it may keep your business afloat, it’s not enough to help you make waves in the industry.

Besides, people’s appetite for traveling is dependent on many factors and may decrease as a result of unforeseen events.

We’ve seen this happen when traveling took a hit in 2020 due to the COVID-19 pandemic, which is reflected in the industry’s spending data on digital advertising from previous years. While things are improving, a lot is riding on travel ads performing well.

For your vacation advertising efforts to be truly successful, you need a combination of good strategy and creative ads .

Stick with me as I walk you through the steps of building an actionable travel advertising strategy, including identifying your target audience, knowing the customer journey, setting your campaign goals, and measuring ads’ effectiveness.

We’ll also look at 16 travel ad examples from big names in the industry that will surely inspire your future campaign creatives.

If you’re more interested in the ad examples rather than the strategy, use the summary below to jump to that part.

A. Steps for the perfect advertising strategy 

1. Identify your target audience

2. know the traveler’s customer journey.

3. Set campaign goals

4. Create ads with seasonality in mind

5. Choose the right advertising platform

6. measure your ads’ effectiveness.

B. Inspiring travel advertising examples and templates

A. Steps for The Perfect Advertising Strategy

Advertising takes time, money, as well as other resources, so needless to say, the end goal is to maximize ROI.

The surest way to achieve this is by devising a strategy beforehand, meaning a step-by-step plan to reach the right audience and persuade prospects to choose your travel services over those of your competitors.

On top of giving you a precise course of action, having a strategy also provides a reference to assess your results along the way and re-evaluate the plan if need be.

Here are the key steps you must check to build a strong tourism advertising strategy:

A well-defined target audience is the foundation of any good travel advertising strategy. 

Just think what a waste of resources it would be to target users with no potential to become customers. Narrowing down the group allows you to focus your efforts on reaching those who would benefit most from your travel services.

Plus, with a clear target audience in mind, you can create travel ads that double as personalized customer experiences, proven to be more successful in converting to sales.

To define your audience, make a list of different attributes you’d like your ideal customer to have, a.k.a. build a buyer persona. These attributes can be geographic, demographic, psychographic, or behavioral. 

• Geographic : anything related to location, including customers’ country, region, city, or even postal code;
• Demographic : population-based attributes, such as gender, age, education, income, marital status, and so on;
• Psychographic : personality traits, values, interests, hobbies, and lifestyle aspects;
• Behavioral : online behaviors according to browsing patterns, spending and purchasing habits, and many others.

The customer journey sums up all interactions a prospect has with a brand during the purchase process, from the first encounter, up until a transaction is completed. 

Commonly, it’s divided into three main stages: awareness, consideration, and conversion.

However, a traveler’s customer journey differs from the typical model because booking a trip isn’t an easy-to-make purchase decision; quite the opposite—a lot of thought and planning is put into it. 

I mean, would you buy plane tickets as quickly as you would a chocolate bar? Me neither.

So, the customer’s travel journey can be split into the following four to five stages: 

• Dreaming: whether it’s picturing themselves in a gondola on the canals of Venice or sunbathing in Greece, all soon-to-be travelers begin here.
• Planning: even the most spontaneous people make some sort of arrangement for their trip, even if it only implies picking a hotel to stay at.
• Booking: prospects are ready to buy plane tickets and book accommodation. 
• Experiencing: travelers are enjoying their vacation and making lasting memories.
• Remembering: this is an optional stage that comes after the traveler’s journey is completed, where you can consolidate the relationship with your brand .

Understanding this customer journey allows you to time your travel advertising to the most favorable moments, specifically when prospects are in the planning and booking stages.

3. Set your travel campaign goals

Goals or objectives give your travel campaigns a clear direction and help you measure progress along the way, so you don’t lose sight of the value of your work.

To yield the best results, you should set your campaign goals according to the S.M.A.R.T. criteria. The acronym stands for specific, measurable, achievable, relevant, and time-bound, all qualities your goals should have.

A few of the most common goals that can aid your campaign’s success are the following:

• Increase brand awareness by getting your travel services on the radar of potential customers;
• Grow website traffic or attract new visitors to your company’s website;
• Drive consideration through campaigns that promote different travel services;
• Generate leads , whether that means new subscribers to a newsletter or prospects filling out a form to find out more about an offer;
• Boost conversions , a.k.a. make sales.

4. Create travel ads with seasonality in mind

The rain in Spain stays mainly in the plain . 

Well, not really. It falls along Spain’s northern coast and mountains. But the country has its meteorological particularities, as do all travel destinations .

Tourism is highly dependent on weather conditions. As a general rule, there are three seasons in the travel industry: peak season, shoulder season, and off-season.

Demand usually hits an all-year high in summertime (mid-June through August), known as the peak season or high season.

From April to mid-June and from September to October is the shoulder season, during which people still travel, but not as much as they do during peak season.

All travel businesses experience a decline in sales from November to March during what is known as the off-season.

However, seasonality isn’t necessarily a negative thing for travel marketing as it allows you to have a clear perspective over the following months.

Try to stay mindful of seasonal patterns and trends as you will understand when prospects want to purchase plane tickets, accommodation, or all-inclusive offers to specific destinations. Timing your creative ads and tailoring your messaging according to these seasons might help you influence purchase decisions.

There are numerous advertising platforms available, and the easiest way to identify the most suitable ones for your brand is to look where your customers are spending time.

Generally, the following three platforms are obvious choices for most businesses:

Google Ads: Running search or display campaigns on the Google ad network allows you to leverage Google’s massive reach and advanced targeting options to get in front of potential customers exactly when they are looking for travel services.

Social media ads: Whether it’s Instagram, Facebook, or TikTok, advertising on social media helps you increase brand recognition and reach a wider audience at the same time. Plus, it gives you the chance to experiment with a wide range of ad formats, including image and video ads.

Email marketing: Email offers a direct communication channel with customers that you can use to send personalized messaging, as well as discounts and special offers. Besides, it’s a cost-effective marketing method that provides easily measurable results.

Even with a killer strategy up your sleeve, things might not go as expected. And even if they do, measuring the success of your travel campaign is vital to understanding how your vacation ads are performing. 

If everything is going well, you’ll know what to repeat with future campaigns, and in the opposite scenario, you’ll figure out how to optimize ads for success.

Luckily each advertising platform, including Google and Facebook , offers relevant metrics known as KPIs (key performance indicators) to track for the most popular campaign objectives. Hence, you know exactly what to look at.

Things work differently for email marketing campaigns, as you need third-party tools that also enable email automation to measure campaign performance.

B. Inspiring Travel Advertising Examples and Templates

On to the part everyone has been waiting for, here are 17 travel ad examples that succeed in capturing audiences’ attention in one way or another:

Expedia: Chase new experiences

Let’s kick things off with an industry giant—Expedia. These two creative ads from the same campaign work so well because they promote experiences tourists can have in Marocco rather than the destination itself.

The font pairing is a match made in heaven, and the copy conveys a powerful message when teamed up with the beautiful scenery photos.

Kayak: Group trip without the drama

This Kayak display ad gets the struggle of planning a trip with a large group of friends. No matter how tight the relationships are, it’s bound to be a bumpy road.

While design-wise, the ad might not be too impressive, the copy makes audiences feel understood, which is why I think it deserves a place on this travel ad examples list.

JetBlue: Stretch your legs, not your wallet

Moving on to a different traveling pain point, we have this witty JetBlue Facebook ad that promotes the airline’s extra option to have up to 7″ more legroom in coach class.

The simple illustrated design is elevated by the ad copy that manages to capture viewers’ attention and say so much with so few words.

As this is one of my favorite travel ads on this list, I couldn’t resist including a second Facebook ad from the same campaign, a video one this time.

Once again, the funny ad copy is the star, suggesting you don’t have to be a billionaire such as the likes of Jeff Bezos to get to space, which is a clever way of saying JetBlue travelers can get more legroom at an affordable price.

Carta Travel: Tailor made travel experiences

Edit this template

Pictures have the power to transport viewers to different locations, so many travel ads use them to do just that. This template is no exception, using a photograph of a beautiful sunset as its main focus.

If you’d like to create similar designs for your business, open this template in Creatopy and customize it with different elements from our extensive library.

Lufthansa: The joy of flying

The view from an airplane window has become representative of traveling. Many people pay extra money to sit in the window seat when flying or rejoice when randomly assigned to it.

The German company Lufthansa chose this specific image to evoke the joy of flying and invite viewers to click this half-page display ad promoting the over 200 worldwide destinations in their portfolio.

Air France: Le Rendez-Vous

This animated Air France display ad compares a trip in business class to an anticipated first date, embodying the french elegance and romantic spirit. Of course, we’d expect nothing less from France’s flag carrier.

The ad is also a lesson in consistency, as the brand’s distinctive personality is instantly recognizable thanks to the blue, white, and red color palette, as well as the emblematic logo.

Tripadvisor & Visit Orlando: Explore Unexpected

The Tripadvisor Facebook ad above encourages users to take a different kind of trip from the comfort of their own home—an interactive voice tour of Orlando.

The different shades of teal used for the ad’s design help it stand out on the Facebook feed, while the choice to use a single font ensures the text’s high readability.

Delta Air Lines: Your ticket to more travels

Delta Air Lines uses footage of an idyllic destination to catch the eye right before inviting users to learn more about the miles reward program through the CTA of this Facebook video ad.

The copy aims to persuade by linking the reward card to states of wonder, serenity, and inspiration, all of which can be achieved through traveling.

Hilton: Where the pets stay

Now, this ad will make a lot of pet owners go aww . I mean, it can’t be just me swooning at the idea of traveling with my cat.

It’s true Hilton is targeting a niche audience with this adorable Facebook ad that announces pets are welcome in their hotels. Still, even travelers outside the ad’s target audience are likely to smile at the cute animal photos and the pet-away wordplay in the copy.

Traveloom: A great stay is a happy memory

Is there a more effective way to advertise for hotels and resorts than by using actual pictures from the location? I don’t think so, as all travelers want to see where they will stay before booking accommodation.

This fully customizable Facebook template can be adjusted for any use case by adding and replacing design elements in Creatopy’s drag and drop editor. 

Hotels.com: Find your perfect somewhere

Hotel.com knows how important compatibility between a tourist and its booked hotel is. So much so that they compare it to that between lovers, stressing the importance of choosing the right hotel.

The hotel description narrated in the first person by the personified boutique hotel immediately draws viewers into this upbeat ad. It is reminiscent of about me sections on match-making websites, further supported by the tagline Find your perfect somewhere , which sounds similar to Find your perfect someone . Overall, a great example of video storytelling.

Airbnb: Turn the world into a field trip

This colorful newsletter ad promotes Airbnb’s Field Trips, a collection of online experiences from around the world targeted at kids. 

This time around, the visual part outshines the ad copy, as the bright-colored background catches the eye instantly, and the exciting collage image prompts viewers to click the CTA button that invites them to Explore Field Trips .

Vacasa: Make check-in a breeze

The vacation rental company Vacasa aims to increase app installs with this clean and sharp-looking newsletter ad that promises a stress-free trip experience where travelers needn’t worry about aspects like hotel check-in, home entry codes, or wi-fi connection.

Viewers get a glimpse of how the app looks thanks to two mobile phone screens placed on a color block backdrop, which is a great selling point.

Visit Greece: All you want is Greece

The classic problem and solution approach works here because the ad’s characters are so relatable that viewers can easily identify with them. 

Wrapping It Up

As seen from the strategy tips and ad examples in this article, understanding and connecting with the customer is key in the travel industry. 

Hopefully, you’ve learned something new that you can implement when planning your future travel campaign or designing ads for it.

Let us know what you found most helpful, and feel free to share your own travel advertising tips in the comment section below.

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Effective Travel Ads: Examples and Ideas

Looking for fresh ideas on how to create ads for your travel business? In this article, we'll explore tourism advertisement, focusing on what really resonates with the viewers. We’ll share a selection of creative ideas and insights for marketers looking to kickstart their travel campaigns. Stay with us and get inspired.

Features of Engaging Travel Ads

Creating ads that grab attention and get stuck in one’s head, making them hum the ad’s catchy tunes on the way to work, isn't easy—it takes a whole team of creative minds. But even with all that creativity, these ads often share some key elements and are built on the same basic principles.

The 5 Commandments of Good Travel Ads:

1. Emotional resonance. Ads that evoke feelings of excitement, peace, or adventure tend to connect more deeply with viewers, encouraging them to imagine themselves in the setting.

2. Visual storytelling. Can’t afford a team of outstanding screenwriters? Luckily, in the tourism industry it’s often enough just to show what a destination looks like. This is the case, when an image speaks a thousand words, and a video is worth a thousand pictures.

3. Compelling narratives. Storytelling and a simple, but strong message is what truly sets great ads apart. Always keep in mind that people don’t want to buy tickets and tours - they pay for emotions, memories and adventures with their loved ones. If you want to create a strong message, define for yourself what your company’s mission is, and how exactly you aim to make your clients’ lives happier and easier.

4. Personalization. Speaking to a broad audience is rarely sufficient. Spend extra time to understand who your clients are. What are their lifestyles, budget, values? At what stage of decision-making are they? Are they just window shopping? Are they thinking about where to spend their honeymoons? Or maybe, they already have a destination in mind, and now search for the best deals? Conduct a survey, use big data and hire a strategy team to learn everything about your target audience.

5. Call to action. A self-explanatory, but often overlooked point. A strong CTA that clearly guides viewers on how to explore more about the destination or offer ensures the ad doesn't just captivate but also converts interest into action.

6 Best Travel Advertisement Examples

Let’s take a look at some travel ad examples to see how the industry giants do it.

1. American Express Travel

Why does this Delta SkyMiles American Express Cards ad work? It’s short, its message is perfectly clear and simple, and it speaks to a very specific demographic. If you’ve ever been in a long-distance relationship, you know how expensive it is to keep seeing your significant other frequently. Amex doesn’t offer their clients to save some money on flights. Instead, it offers to remove the obstacle that stands between them and their desired love lives.

In this ad , Amex offers exclusive access to event presales, to dedicated venue entryways and Card Member lounges:

Here is what the Vice President of Global Brand Advertising at Amex, Jessica Ling, has to say about this ad:

“Sports have the power to connect communities around the world. We’re excited to launch these high-energy, contextually relevant ad spots that show a mother and daughter building their connection through a shared love of sports. We hope by watching these stories, viewers will get a taste of the energy and excitement that comes with experiencing sports with Amex.”

2. Booking.com

What does the following Booking ad sell?

Right, it sells the opportunity to try oneself in different roles people don’t get to play in their everyday lives. Whether you're an office worker or a stay-at-home dad, book a vacation and be an explorer, an artist, or a professional surfer. This ad is a pro example of when a strong message gets across even without precise targeting.

And here is a banner ad by Booking:

It has several noteworthy features:

• a great photo, which conveys emotions;
• a clear and straigh-forward CTA;
• seasonality (it is tied to New Year -  a time, when most people probably reevaluated their life decisions and promised themselves to experience life more);
• a limited special offer.

Most companies strive to be omnipresent and reach viewers through all the possible channels. Here is an ad that runs across META platforms. Nothing fancy, but the main elements of a good ad are still here. It features a short video of surfers, a clear CTA that invites to install the app, and a short message that highlights the company’s main proposition - the possibility to find and book a place fast and easy. 

The company makes sure to dominate the search result pages too. Just last month they ran around 2.1M Search ads on Google:

And even though their Paid Ads game is strong, the company visibly invests a lot of resources into Search Engine Optimization . This way booking.com appears on the search result pages of most of the travel-related queries, saving a lot on clicks:

Most of the tourism industry giants use pop-up ads on their websites:

It’s a great opportunity to inform about your current special offers, or get visitors on the email list in return for some bonuses. You have to be careful with pop up ads though - sometimes they can do more harm than good. 

Read more about how to make effective pop up ads here . 

Another effective strategy that many companies use is user-generated ads:

Such approach kills several birds with one stone:

• it costs basically nothing;
• it serves as a social proof and makes the company look trustworthy;
• you get exposure among the users’ following.

Agoda also runs ads on Meta. This ad in particular is 6 seconds long, but enough for the actor to say the buzzwords:  “cashbacks, coupons, discounts”. Most companies use short formats on social media ads, saving longer and more complex video ads for Youtube.

And here is a beautiful campaign run by Agoda during the pandemic:

It shows sympathy for everyone stuck at home, and shifts the focus from closed borders to discovering places in our own countries. It’s compassionate and doesn’t pressure us to purchase anything. It simply suggests that now might be the time to see more of our own countries, and Agoda is here to help with special offers. 

The recipe is the same:

Understanding the pain of the target audience + strong positive message + beautiful emotional storytelling + great visuals. 

Be like other successful companies and don’t forget about mobile marketing . Travel companies that have mobile apps actively invest in Paid User Acquisition and App Store Optimization. 

But, of course, mobile marketing isn’t limited inside the app stores. Here is a creative and slightly dark YouTube ad from Kayak marketers, who did a great job at understanding the struggles of their target audience:

One more proof that the Kayak marketing team just gets us:

No, we’re not telling you to use politics in your marketing messages. But it’s always worth it to keep up with the latest news and trends, in which people are emotionally invested. If done tastefully, such ads are likely to become viral and connect with big audiences. 

Take a look at this campaign that ran on YouTube and TikTok:

Just perfect targeting. If you can, always address different segments separately.

This is an Expedia Facebook ad. If you look closely, you'll notice it's structured similarly to the travel ad examples from other companies we've discussed. It targets parents with family-friendly packages and features a clear call to action (CTA).

Expedia has a very strong social media game. Apart from the most popular media, it also runs ads on Pinterest, which has less competition and still isn't widely-used for advertising.

This video ad from Expedia is another good example of appealing to emotions and using a strong slogan:

If you’d like to get more inspiring ideas and see ad examples, choose a brand you look up to and browse through their social media and YouTube account. Also, Google, Meta and TikTok have open ad libraries that show what kind of campaigns run on the platforms at the moment. 

Ideas for Crafting Effective Travel Ads

Now let’s sum up what we have seen. Based on successful campaigns from leading companies, here are some straightforward ideas for making ads that connect with viewers and inspire action.

🥰 Make an Emotional Connection

Try to create a strong emotional bond with your audience. Like Agoda's campaign during the pandemic, show you understand and care about your audience's current challenges. Showing support for your clients without pushing for sales can make your brand feel more relatable and trustworthy.

🌍 Keep Up with Trends and News

As suggested in the Kayak example, staying updated with the latest trends and news can make your ads more relevant and engaging. This approach can help your ad become popular and connect with more people.

🤳 Use Content from Your Customers

‍ Add content made by your customers, as it's cost-effective and acts as proof of trust. Ads with content from users can make your brand seem more credible and expand your reach to the users' followers, making your company seem more reliable.

✔️ Show Clear Benefits

Make sure your ad clearly shows the unique advantages your service offers, like the Amex Miles Cards ad that focuses on solving a specific problem for its target audience. Ads that clearly state their benefits tend to work better.

🗂️ Target Carefully

‍ Make your message specific for different groups of people, as shown by Airbnb's campaign. The more personalized your ad feels to its viewers, the more effective it will be.

💡 Use Eye-catching Visuals and Easy-to-Remember Slogans

‍ Use striking visuals and catchy slogans to make your ads memorable. Expedia's video ad is a good example of how using emotions with great visuals and a strong slogan can make a big impact.

💰 Promote Special Offers and Benefits

‍ Don't hesitate to highlight special access, discounts, or special deals, as Amex Travel does. These incentives can be a key factor for people thinking about making a purchase.

➡️ Have a Clear Call-to-Action (CTA)

‍ Your ad should have a straightforward CTA, telling viewers exactly what to do next. Whether it's booking a trip, looking at discounts, or signing up for an email list, make the next step clear.

🍁 Take Advantage of Seasonal Trends

‍ Use seasonal trends and holidays to make your ads feel more timely and relevant. Booking.com's banner ad related to New Year's resolutions is a great example of how to connect with people's mindsets during different seasons and holidays.

By applying these simpler ideas, drawn from the practices of top travel companies, you can create effective travel ads that grab attention, spark interest, and get viewers to engage with your brand.

Unlock Your Potential with Promodo

We know managing ads can be tough. To make a successful campaign, you need strategic approach and creativity. But you don't have to figure it out by yourself. Promodo experts are ready to help you every step of the way, from researching the market and running A/B tests to launching pay-per-click campaigns and analyzing the results. Get in touch with us today, and let's talk about how we can help you reach your goals.

Here is the feedback we got after working on destination marketing for National Tourism Department of Seychelles:

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Immersing myself fully in any topic I explore and my appreciation for simplicity are the driving forces behind my work.

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Dvcon u.s. 2025 announces call for extended abstracts, workshop & tutorial proposals.

Submit proposals by September 9, 2024 to help shape the future of Design and Verification

GAINESVILLE, Fla., May 07, 2024 (GLOBE NEWSWIRE) -- The 2025 Design and Verification Conference and Exhibition United States (DVCon U.S.), sponsored by Accellera Systems Initiative, announces its call for extended abstract, workshop, and tutorial proposals. The 37 th annual DVCon U.S. will be held February 24-27, 2025, at the Doubletree Hotel in San Jose, California.

“Attending the Design and Verification Conference and Expo offers an opportunity to learn about the latest advancements in design and verification technologies, as well as gain insight into emerging standards and strategies for tackling current challenges,” stated Tom Fitzpatrick, DVCon U.S. 2025 General Chair. “The Technical Program Committee welcomes your proposals focused on practical experiences and innovative applications. Our commitment is to provide attendees with an exceptional technical program, fostering invaluable face-to-face connections among colleagues, a longstanding hallmark of DVCon.”

Extended Abstract Information The call for extended abstracts solicits papers and corresponding presentations that are highly technical and reflect real-life experiences and emerging trends in a variety of domains. Submissions are encouraged, but not restricted to, the following topic areas: Verification and Validation; Safety-Critical Design and Verification; Machine Learning and Big Data; Design and Verification Reuse and Automation; Mixed-Signal Design and Verification; and Low-Power Design and Verification.

Submissions may incorporate the use of EDA tools; FPGA-based designs; the use of specialized design and verification languages; assertions in SVA or PSL; the use of general purpose and scripting languages; applications of the Accellera Portable Stimulus Standard; applications of design patterns or other innovative language techniques; the use of AMS languages; and IoT applications. Extended abstracts should be a minimum of 600 and no more than 1200 words.

More information and guidelines can be found here .

As in the past, attendees will vote for the Stuart Sutherland Best Paper and Best Poster awards to be presented toward the end of the conference.

Sponsored Short Workshop and Tutorial Information Short workshops are sponsored 90-minute sessions available to all attendees registered for the full conference program. The workshops will be held on both Monday and Thursday during the conference. Presenters of short workshops can choose between a hands-on or lecture format.

The three-hour DVCon U.S. technical tutorials are available to all attendees and are included in full conference registration. The Committee is seeking sponsored tutorial topics that are current, have a high-level of interest and offer strong continuing educational content.

Suggested topics for both workshops and tutorials include: SystemVerilog for verification and/or design; SystemC/C/C++ design and/or verification of systems; SoC and software-driven verification; Assertion-based verification, SystemVerilog assertions, PSL, etc.; Coverage-driven verification; High-level synthesis; Low-power design and verification techniques; Secure/encrypted IP-based SoC design methods; Debug for design and verification; Mixed-signal modeling and verification; Transaction level modeling (TLM), ESL design, and IP integration (IP-XACT); Functional Safety; Security; Embedded software verification; Hardware/software co-development; Verification productivity methods; Formal methodology and static analysis; Emulation; Post SI debug; FPGA prototyping; Moving from proprietary solutions to standards-based design and verification; Portable Stimulus; Application-specific design verification challenges and techniques; Machine learning applications for verification and design; and Open source hardware/software/architecture.

Proposals should be an abstract of the workshop or tutorial, two to five paragraphs and no more than 1,000 words. For more information, including pricing, visit here .

Submission Deadline The submission site for all proposals opens July 15. The deadline to submit extended abstracts, tutorial and workshop proposals is September 9, 2024.

For inspiration and to view proceedings from past conferences, visit the archives site .

About DVCon DVCon is the premier conference for discussion of the functional design and verification of electronic systems. DVCon is sponsored by Accellera Systems Initiative, an independent, not-for-profit organization dedicated to creating design and verification standards required by systems, semiconductor, intellectual property (IP) and electronic design automation (EDA) companies. For more information about Accellera, please visit www.accellera.org . For more information about DVCon U.S., please visit here . Follow DVCon on Facebook , LinkedIn or @dvcon_us on X or to comment, please use #dvcon_us.

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In our last Travel Recovery Trend Report, covering the second quarter of 2021, we highlighted several positive signs for the industry. As we moved into Q3, however, concerns around the Delta variant and renewed restrictions led many travelers to reevaluate. Still, the industry saw positive progress in many areas. This latest installment tracks this momentum using our first-party Expedia Group traveler data and custom research, presented at both a global and regional level. Travel marketers can use these latest insights to inspire travelers and continue their road to recovery.

Tap into powerful first-party data to reach the right travelers

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Millions of travelers visit Expedia Group sites every day to shop for their travel needs. We use multiple factors, including traveler search criteria and past booking behavior, to deliver optimal property search results that provide travelers with the most relevant properties and deals every time they search. Understanding the factors that influence your display can help you optimize your visibility and boost the bookings generated for your property.

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How to book travel (and save points) with Chase Travel

Editor's note : This is a recurring post, regularly updated with the latest information.

Chase Ultimate Rewards is one of the best flexible rewards currencies available, and you can get some incredible value from your Ultimate Rewards points .

Generally, we recommend transferring Chase points to the program's airline and hotel partners for award bookings. However, sometimes redeeming Ultimate Rewards points for paid travel through Chase Travel℠ is more advantageous. This option can save you money, particularly when traditional award space is unavailable, as you can book almost any available flight or hotel through Chase Travel.

Here's what you need to know about Chase Travel.

Related: New Chase Sapphire Preferred offer: Earn 75,000 of the most valuable points

What is Chase Travel

To maximize your Ultimate Rewards points, it's often best to transfer them to partner programs like United MileagePlus , World of Hyatt or British Airways Executive Club for award reservations. However, it's important to compare the points needed for a direct booking through Chase Travel to those required for an award booking. Sometimes, booking through the portal can be beneficial, as the points price is tied to the cash cost of the flight or hotel stay, potentially resulting in lower point requirements.

However, you need to have some Chase points before using Chase Travel. If you're unfamiliar with Chase's most popular cards and welcome offers, here are a few current ones to be aware of.

Ink Business Preferred® Credit Card

The Ink Business Preferred® Credit Card is a TPG favorite. It currently comes with one of the highest sign-up bonuses from Chase — 100,000 bonus points after you spend $8,000 on purchases in the first three months of account opening.

Based on our valuations , the bonus points alone are worth $2,050. However, you can redeem these points through Chase Travel for a fixed value of 1.25 cents apiece.

Read more: Ink Business Preferred Credit Card review: A great all-around business card

Chase Sapphire Preferred® Card

The Chase Sapphire Preferred® Card is another fantastic addition to your wallet. For a limited time, you'll earn an elevated 75,000 bonus points after you spend $4,000 on purchases in the first three months from account opening. The bonus is worth $1,538 based on TPG valuations .

Like the Ink Business Preferred, you'll get a value of 1.25 cents per point when booking directly through Chase Travel with the Sapphire Preferred. You'll also earn 5 points per dollar on paid travel purchased through Chase (excluding the first $50 in hotel purchases that qualify for the card's annual hotel credit ).

Read more: Chase Sapphire Preferred credit card review: 75,000-point bonus for a top travel card

Chase Sapphire Reserve®

For a limited time only, the Chase Sapphire Reserve® offers 75,000 bonus points after you spend $4,000 on purchases in the first three months from account opening, which is worth $1,538 based on TPG valuations.

This card includes additional perks, like a PreCheck or Global Entry credit , Priority Pass lounge access and a $300 annual travel credit . This card also boosts your portal redemption rate to 1.5 cents per point, giving you 0.25 cents per point in additional purchase power over the Sapphire Preferred. When you book travel through Chase with the Sapphire Reserve, you'll earn 10 points per dollar on hotels and car rentals and 5 points per dollar on flights (excluding purchases that qualify for the $300 travel credit).

Read more: Chase Sapphire Reserve credit card review: Luxury perks and valuable rewards, plus a 75,000-point bonus

Cash-back cards

Chase also issues a number of cash-back credit cards — including the Chase Freedom Unlimited® , Ink Business Cash® Credit Card and Ink Business Unlimited® Credit Card . The rewards you earn on these cards are worth 1 cent apiece toward travel in Chase Travel. However, Chase allows you to combine your earnings into a single account . This means that you can effectively convert these cash-back rewards into fully transferable Ultimate Rewards points if you also have the Sapphire Preferred, Sapphire Reserve or Ink Business Preferred.

How to use Chase Travel

You can book flights, hotels, car rentals, cruises and other travel through Chase Travel, and it's relatively simple to access. First, you'll need to log into your Chase account, then navigate to the right side of the page, where you'll see a little box with your total Ultimate Rewards balance.

Click the box and it will bring you to the Ultimate Rewards dashboard, which looks like this:

Click "Travel" to access the travel homepage and search for airfare, hotels or vacation rentals.

Remember that when you book hotels through the portal with Ultimate Rewards points, you typically will not earn hotel points and elite credits and may not receive elite status perks because it's considered a third-party booking.

However, flights booked through the portal will typically earn frequent flyer miles and qualify for elite status.

How to book flights using Chase Travel

Booking your flights is a straightforward process once you've navigated to the portal's travel page. Type in your arrival and departure airports and travel dates, then hit the search button. For this search, I looked for a one-way flight from San Francisco International Airport (SFO) to Newark Liberty International Airport (EWR).

You'll then see the available flight options. When you find a flight you like, select the fare type you want to book and click the blue "Choose flight" button.

Once you've selected your preferred flights, you'll be taken to the next page to review your flight information and look over any upgrades you'd like to make.

Then, you'll be directed to the checkout page, where you can pay with cash, points or a combination of the two. Again, points linked to a Chase Sapphire Reserve account are worth 1.5 cents each. If you have a Chase Sapphire Preferred Card or Ink Business Preferred Credit Card , points are worth 1.25 cents each.

Finally, you'll be directed to a page where you will enter the traveler's information and finalize your flights.

How to book hotels using Chase Travel

Booking hotels is similar to booking flights on the travel portal. This can be advantageous if you're looking at hotels outside of major chains that partner with Ultimate Rewards ( Hyatt , IHG and Marriott ). Regardless of how you book your hotel, compare the award rates required by these hotel loyalty programs to ensure you're getting the best deal.

Also, if you have an eligible card, you can access the Chase Luxury Hotel & Resort Collection , which gives you perks at around 1,000 luxury properties worldwide. Participating cards include the Chase Sapphire Reserve , United℠ Explorer Card , United Club℠ Infinite Card , United Quest℠ Card and United℠ Business Card .

Here's a sample search for hotels in Olso, Norway, which hosts mostly boutique hotels.

Once you've selected your desired property, room and rate, you can specify how many points you want to use on the checkout page.

Then, run through the on-screen prompts to finalize your booking, and you'll get an email confirmation.

Remember, you'll receive up to $50 in statement credits yearly for hotel reservations made through Chase Travel as a Sapphire Preferred cardholder.

Related: Book low-end or luxury hotels to get the best value from your points

How to book car rentals, cruises and other travel using Chase Travel

Using Chase Travel, you can rent cars, pay with points and still receive the excellent primary car rental insurance offered by the Chase Sapphire Reserve and Chase Sapphire Preferred Card .

The process of renting cars is similar to booking flights and hotels. Navigate to the "Cars" header from the main landing page and type in your itinerary, even if it's a one-way rental. Then, select "Search," and the results page will pop up. Once you choose your car, you'll be prompted to select add-ons.

When you've finished selecting, you'll head to the booking page, where you'll input your personal information and choose how many points you'd like to spend. Remember that to qualify for rental car insurance, you must decline the car rental company's collision damage waiver and ensure that anyone driving the car is on the rental agreement.

You can also book activities and cruises through Chase. Regarding activities, you can use your points to book fantastic tours like a Washington, D.C., night monument tour or Singapore heritage food tour at 1.25 or 1.5 cents each. This can be an excellent way to make a vacation free, instead of just your hotels and flights.

Cruises are also available, though you'll have to call to book those.

Related: The easiest ways to save on rental cars

More things to consider about Chase Travel

Below is some general guidance to maximize your experience with the portal.

We recommend comparing the points needed through Chase Travel with those required for partner transfers, factoring in taxes and fees. If you have or want hotel elite status, avoid booking hotels through the portal. These stays generally won't count toward status or qualify for hotel elite status benefits.

Booking through Chase Travel with cash can earn you extra points; Ink Business Preferred and Sapphire Preferred cardholders earn 5 points per dollar on all travel and Sapphire Reserve cardholders earn 5 points per dollar on flights and 10 points per dollar on hotels and rental cars. You might find better rates by booking directly with the travel provider; however, if your plans are firm and rates are comparable, booking through the portal can be worthwhile for earning extra points.

Remember that booking through third-party sites may result in issues if you change your plans, though. Travel providers are more likely to assist you if you've booked directly with them.

Bottom line

Chase Travel lets you use your points to book flights, hotels, rental cars, cruises and activities. If award flights aren't available or you find a cheap fare that requires fewer points, booking through the portal can be a good option.

With the Chase Sapphire Preferred and Chase Sapphire Reserve cards offering elevated welcome bonuses of 75,000 Ultimate Rewards points, now is a great time to look at Chase Travel.

Similarly, for hotels, it can be a good deal if you find a cheap rate or book a boutique property, but keep in mind that you may not earn hotel points or receive elite benefits. Whether booking rental cars, activities or cruises, always compare the options to see if using the portal or transferring to partners for an award is more advantageous.