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2020 Edition of the Adventure Tourism Development Index (ATDI) Released
Cover Page of the ATDI Report 2020 Edition
Adventure Tourism Development Index Report published in Companion with the GSTC Report
The GSTC is excited to share that this year’s Adventure Tourism Development Index (ATDI) report was published with the ‘GSTC Global Destination Sustainability Report’ as its companion report. The ATDI is an international ranking that assesses countries according to their adventure travel competitiveness. The ATDI ranks countries with the following 10 categories:
Safe & Welcoming
- Sustainable Development Policy
- Safety & Security
- Natural Resources
- Entrepreneurship
- Adventure Resources
- Cultural Resources
- Humanitarian
- Infrastructure
The 2020 Edition Adventure Travel Development Index Report
The 2020 Edition of the ATDI report was created in a joint initiative from the George Washington University International Institute of Tourism Studies (GWU IITS) and the Adventure Travel Trade Association (ATTA). The report is geared towards professionals working in tourism development, such as Destination Management Organizations (DMOs), or other public tourist institutions.
The ATDI Report is a tool for adventure travel destination stakeholders to measure their competitiveness against other destinations. This allows them to identify strengths and weaknesses for the development of a strong adventure travel market.
Furthermore, it addresses what could help these adventure travel destinations become more competitive in changing times. To explore this further, ATDI chose to partner with GSTC.
Elements of the ‘Global Destination Sustainability Report’
Over the years, the GSTC established international sustainable tourism standards . They also provide accreditation for sustainable tourism programs and companies. The GSTC ‘Global Destination Sustainability Report’ was designed to focus more on the sustainability dimensions of adventure travel destinations. The companion report analyzes 24 destinations that have applied the GSTC Destination Criteria and Standards .
These geographically diverse destinations vary in their level of tourism development. When used as a companion piece to the ATDI, the GSTC analysis provides additional insights into destination sustainability challenges and opportunities. While the ATDI is focused on country-level insights, the GSTC-D report is local in scope.
The Top 2020 Countries
The countries that are ranked, are separated into two categories. The two categories are developed and developing countries. This year, Iceland maintains the top position of the world’s most competitive adventure travel destination, in the developed country rankings. Respectively, in the developing country ranking, the Czech Republic is at the top.
Key Findings as a Result of the Reports
Finally, the release of this year’s ATDI Report occurred during the global pandemic of COVID-19 (Coronavirus). This pandemic caused a shutdown of the global tourism industry, and is forecasted to cost the industry 100 million jobs.
However, ATDI suggests there is still hope for the future of adventure travel. Countries are protecting more of their lands, they’re increasing their mitigation of climate change and supporting more entrepreneurs.
Additionally, nature-based travel is seen as safer for individuals compared to crowded city destinations. Therefore, ATDI believes adventure travel companies could become even more competitive post COVID-19.
Benefits of the ATDI and GSTC Report
Finally, both reports hope to provide destination planners and marketers fresh insights on how to manage their destination with a holistic approach. The approach would consist of honoring competitiveness in the marketplace and long-term sustainability. This would allow destinations to thrive not only economically, but socially and environmentally, as well, benefitting all stakeholders.
The 2020 Edition of the Adventure Tourism Competitiveness Index’ and the companion report ‘GSTC Global Destination Sustainability Report’ are available for free on the ATTA website .
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Factors Affecting the Adventure Tourism Development Index: A Worldwide Analysis
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- First Online: 24 June 2022
- Cite this conference paper
- Gladys Mawarni 6 ,
- Nuno Moutinho ORCID: orcid.org/0000-0002-9242-8324 6 ,
- Paula Odete Fernandes ORCID: orcid.org/0000-0001-8714-4901 7 &
- Alcina Nunes ORCID: orcid.org/0000-0003-4056-9747 7
Part of the book series: Smart Innovation, Systems and Technologies ((SIST,volume 293))
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Adventure tourism is a rising segment of the tourism industry where tourists undertake an activity outside of their comfort zone and where some risk is an essential feature. Some consider it as a broad spectrum of outdoor tourist activities. Therefore, understanding it and how it could be influenced by economic, social, political, health, and natural factors is vital for businesses and local governments. This research identifies and analyses how a set of external factors may affect the index that measures adventure tourism development worldwide—the so-called Adventure Tourism Development Index (ATDI). The objective is to provide helpful information to stakeholders, particularly the policy-makers, on elements that should be addressed to develop this tourism segment. Considering data for 191 economies over the last decade, an Ordinary Least Squares (OLS) estimation has been performed. The results show that adventure tourism is dependent on innovation, and economies with more ability and success in innovation will have a competitive advantage in the industry. Aside from that, a higher health expenditure per capita and cultural diversity influence how appealing a destination are to adventure travelers.
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Acknowledgements
This project is being carried out within the scope of the TURNOUT Project-Development of Outdoor Tourism of Northern Portugal, POCI-01-0145-ERDF-032289, financed by the European Investment Fund Regional Development (ERDF) through the Operational Program of Competitiveness and Innovation (POCI) and the Foundation for Science and Technology, I.P. (OE).
The authors are also grateful to the UNIAG, R&D unit funded by the FCT—Portuguese Foundation for the Development of Science and Technology, Ministry of Science, Technology and Higher Education. “Project Code Reference: UIDB/04752/2020”.
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Mawarni, G., Moutinho, N., Fernandes, P.O., Nunes, A. (2022). Factors Affecting the Adventure Tourism Development Index: A Worldwide Analysis. In: Abreu, A., Liberato, D., Garcia Ojeda, J.C. (eds) Advances in Tourism, Technology and Systems. Smart Innovation, Systems and Technologies, vol 293. Springer, Singapore. https://doi.org/10.1007/978-981-19-1040-1_32
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Description
The GSTC Global Destination Sustainability Report is a companion report to the 2020 Adventure Tourism Development Index (ATDI), a product of a partnership with the Global Sustainable Tourism Council (GSTC) and designed to more deeply explore the sustainability dimension of adventure tourism competitiveness worldwide.
The companion report analyzes 24 destinations that have applied the GSTC Destination Criteria and Indicators. These geographically diverse destinations vary in their level of tourism development. When used as a companion piece to the ATDI, the GSTC analysis provides additional insights into destination sustainability challenges and opportunities.
While the ATDI is focused on country-level competitiveness insights, the GSTC-D report is regional and local in scope. An in-depth side-by-side analysis of the ATDI and the GSTC-D is featured throughout the document.
2021; GSTC Global Destination Sustainability Report; BTRP-ID: 39908″
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Shopping cart items, new adventure scorecard reveals global and regional trends: safety indicators for countries around the world remain high.
(Seattle, WA) September 13, 2016 - The 2016 Adventure Tourism Development Index (ATDI) is now available to the industry in time for the 2016 Adventure Travel World Summit in Anchorage, Alaska, September 19-22. The ATDI is an annual ranking from the Adventure Travel Trade Association (ATTA, www.adventuretravel.biz ) and International Institute of Tourism Studies at The George Washington University (GW) that assesses adventure tourism competitiveness of countries around the globe. This year’s ATDI report reveals that worldwide safety indicators remain high despite a tumultuous global environment.
- Government Policy (that supports sustainable development)
- Safety & Security
- Natural Resources
- Cultural Resources
- Adventure Activity Resources
- Entrepreneurship
- Humanitarian
- Tourism Infrastructure
“The safety trend revealed in this year’s report is a bright spot, reinforcing the idea even as we read routinely in the popular press about outbreaks of terrorism, political upheaval, and contagious disease, most countries of the world are still scoring high for safety when it comes to adventure travel,” said Christina Beckmann, the ATTA’s Director of Research. “For travelers feeling apprehensive to take a trip they’ve been dreaming of, this should come as welcome news.”
For the first time the report correlated ATDI scores with traveler visitation. The analysis allowed researchers to speculate that travelers are valuing adventure, nature and cultural resources above other assets when traveling in North America, whereas decisions to travel to Latin America and the Caribbean turn on cultural resources and brand.
The following countries were highest on the list of Cultural Resources in 2015 and 2016: Germany, Italy, Spain, France, China, Monaco, Mexico, United Kingdom, India and Brazil. The Cultural Resources category draws on data from UNESCO World Heritage Center and also looks at the percentage of protected total land.
Each year the ATDI reports on the top ten countries in Developing Nations and Developed Nations:
Top Ten Developing - Czech Republic, Israel, Estonia, Chile, Slovak Rep, Slovenia, Bulgaria, Poland, Korea, Rep., Romania
Top Ten Developed - Iceland, Germany, New Zealand, Norway, Switzerland, Canada, Australia, Finland, Austria, Denmark
- East Asia & South Pacific - New Zealand
- Latin America & Caribbean - Chile
- Middle East and North Africa - Israel
- Europe & North America - Iceland
Chile leads among its regional neighbors in part because of its high scores in the Entrepreneurship category. “Chile supports its adventure tourism entrepreneurs through its ongoing commitment to training and mentoring,” said Solange Fuster, Marketing Director for SERNATUR, Chile’s National Tourism Service. “We promote Chile as a destination that provides unique experiences related to nature and culture. The image and message we deliver includes mainly adventure tourism.”
This is the sixth edition of the the ATDI report. The ATDI scorecard uses data from a wide diversity of sources including GDP, population density statistics, protected areas, the Environmental Performance Index, the World Resources Institute, Foreign and Commonwealth Travel Warnings, in addition to survey data from industry experts.
The new Adventure Tourism Development Index is available for download from the Adventure Travel Trade Association research center . The previous edition of the ATDI report (2015) is also available for free download.
About Adventure Travel Trade Association
Established in 1990, the Adventure Travel Trade Association (ATTA) serves over 1,100 members in 90 countries worldwide. Members predominantly include tour operators, tourism boards, specialty agents and accommodations with a vested interest in the sustainable development of adventure tourism. The ATTA delivers solutions and connections that propel members towards their business goals and the industry toward a responsible and profitable future. Through its regional AdventureConnect events and annual Adventure Travel World Summit trade conference, the ATTA excels in professional learning, networking and partnering services. With expertise in research, education, adventure travel industry news and promotion, members of the ATTA receive competitive opportunities that help establish them as leaders in adventure tourism.
About The George Washington University
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Adventure Tourism Development Index. What is the ATDI. Partners. Custom Reports. Community + Environmental Development. Country Rankings and Downloads. Press and Media.
The Adventure Tourism Development Index (ATDI) is a global ranking from the Adventure Travel Trade Association and George Washington University International Institute of Tourism Studies (GW IITS) that assesses adventure tourism competitiveness of countries around the globe. The ATDI ranks countries in 10 categories: Sustainable Development ...
First launched in 2008, the Adventure Tourism Development Index (ATDI) is a global ranking to assess the competitiveness and potential of adventure tourism in more than 190 countries. The index was developed in partnership by the Adventure Travel Trade Association (ATTA) and George Washington University International Institute of Tourism ...
The 2020 Edition Adventure Travel Development Index Report. The 2020 Edition of the ATDI report was created in a joint initiative from the George Washington University International Institute of Tourism Studies (GWU IITS) and the Adventure Travel Trade Association (ATTA). The report is geared towards professionals working in tourism development ...
Welcome to the 2020 edition of the Adventure tourism industry in a post-Covid-19 world will require. Tourism Development Index (ATDI), a joint initiative coordination, planning and shared responsibility. of The George Washington University International between many stakeholders: destination manag-.
The Adventure Tourism Development Index (ATDI) is a joint initiative of George Washington University (GW) and the ATTA (Table 32.1). Table 32.1 The 10-pillars of the ADTI. Full size table. The ATDI is a tool to assess the potential and readiness of countries to compete in the global adventure tourism market. Countries recognized by the United ...
The Adventure Tourism Development Index (ATDI) is a joint initiative of The George Washington University and The Adventure Travel Trade Association (ATTA). The ATDI offers a ranking of countries around the world based on principles of sustainable adventure tourism
The Adventure Tourism Development Index (ATDI) is an annual ranking from the Adventure Travel Trade Association and The George Washington University (GWU) that assesses adventure tourism competitiveness of countries around the globe. The ATDI scorecard is the only country-level ranking for adventure tourism that incorporates data from non ...
The Adventure Tourism Development Index's 10 Pillars described in the following section of this report form the basis of the ATDI country rankings and can also be used as a framework for development based on a philosophy of sustainable growth, which honors
Request PDF | Factors Affecting the Adventure Tourism Development Index: A Worldwide Analysis | Adventure tourism is a rising segment of the tourism industry where tourists undertake an activity ...
world, and adventure tourism is one of its fastest growing categories. Increasingly, countries in all stages of economic development are prioritizing adventure tourism for market growth, because they recognize its ecological, cultural, and economic value. To date no definition of adventure tourism exists in UNWTO
Adventure Travel Development Index (ATDI) According to the Adventure Travel Trade Association, the ATDI is a global ranking that determines a country's adventure tourism competitiveness based on ...
The GSTC Global Destination Sustainability Report is a companion report to the 2020 Adventure Tourism Development Index (ATDI), a product of a partnership with the Global Sustainable Tourism Council (GSTC) and designed to more deeply explore the sustainability dimension of adventure tourism competitiveness worldwide. The companion report analyzes 24 destinations that have applied the GSTC ...
Adventure Tourism Development Index (ATDI) is a joint initiative of The George Washington University, The Adventure Travel Trade Association, and Vital Wave Consulting, Inc.*. ACKNOWLEDGEMENTS PHOTOGRAPHY. Adam Vaughtwww.adamvaught.net Cover / P 11 / P 14 / P 36. ABETA www.abeta.com.br P 2 / P 12 / P 13 / P 14.
The 2016 Adventure Tourism Development Index report was recently released and provides policymakers and tourism planners with a unique look at the adventure tourism opportunity. The ATDI's scorecard is the only country-level ranking for adventure tourism that incorporates data from non-subjective sources, offering a perspective to complement what surveys and expert opinion about individual ...
(Seattle, WA) September 13, 2016 - The 2016 Adventure Tourism Development Index (ATDI) is now available to the industry in time for the 2016 Adventure Travel World Summit in Anchorage, Alaska, September 19-22. The ATDI is an annual ranking from the Adventure Travel Trade Association (ATTA, www.adventuretravel.biz) and International Institute of Tourism Studies at The George Washington ...
The Adventure Tourism Development Index (ATDI) is a joint initiative of The George Washington University (GW), The Adventure Travel Trade Association (ATTA) and Vital Wave Consulting. Now in its fourth year, the ATDI offers a ranking of countries around the
The GSTC Global Destination Sustainability Report is a companion report to the 2020 Adventure Tourism Development Index (ATDI), a product of a partnership with the Global Sustainable Tourism Council (GSTC) and designed to more deeply explore the sustainability dimension of adventure tourism competitiveness worldwide.. The companion report analyzes 24 destinations that have applied the GSTC ...
The Travel & Tourism Competitiveness Report (TTCR) 2021 is the latest edition of the 15-year-old TTCR series, a flagship publication of the World Economic Forum's Platform for Shaping the Future of Mobility. ... Authors: Lauren Uppink and Maksim Soshkin Published: 24 May 2022 Travel & Tourism Development Index 2021: Rebuilding for a ...