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Surf tourism from Europe

Surf tourism is a growing market, consisting of wave surfing, wind surfing and kite surfing. Europe is an important source market, with especially good opportunities in western European countries. Good surf conditions are key, and the waters should not be too crowded. The popularity of surfing is set to rise further, as women are becoming increasingly interested. Wave pools are making surfing accessible inland as well, while the Olympics provide additional exposure.

Contents of this page

• Product description
• Which European markets offer opportunities for surf tourism?
• What trends offer opportunities on the European market for surf tourism?
• What requirements should surf tourism comply with to be allowed on the European market?
• What competition do you face on the European surf tourism market?
• Which channels can you use to market your surf tourism products in Europe?
• What are the end-market prices for surf tourism products?

1. Product description

Surf tourism refers to trips where surfing is the main purpose. It is considered a form of adventure tourism. Surfing includes wave surfing, wind surfing and kite surfing. Although these are separate sports, many surfers practise more than one type of surfing. For example, windsurfers may go wave surfing when there is no wind. As surf gear is cheaper than it was a decade ago, it has become more affordable for surfers to own equipment for different types of surfing.

Health and safety measures

When European tour operators and travellers consider new destinations, they first check the safety. Vehicles, equipment, and accommodation also have to be safe. Many European surf travellers expect surf tourism providers to be able to provide surf equipment, as it can be expensive to transport your own equipment by plane. They need, for example, boards in different sizes, kites and wetsuits. This equipment needs to be reliable and of good quality.

• Pay attention to safety measures. Tour operators should regularly check vehicles and equipment, for example. Accommodation establishments should have safety measures in place, such as smoke detectors, fire extinguishers, emergency exits, first-aid kits and 24-hour medical assistance.
• Show the outcomes of safety checks and licences to your clients.
• Provide surf equipment, either yourself or via a reliable partner. Also emphasise the availability of surf equipment on your website.
• Maintain high standards in the use of equipment and train staff regularly on safety and maintenance.

Political stability

Safety is important to European travellers, especially because some developing countries are politically unstable. Most commercial tour operators do not offer holidays to countries that their Ministry of Foreign Affairs has declared unsafe. This has previously led to a drop in tourism arrivals in countries such as Mali, Egypt and Kenya.

• Keep (potential) customers updated on changes in the safety situation in your area, for example via your website and staff. Be open and honest in your communication on which areas are safe, or where safety might be an issue. Your client has plenty of information sources, too.
• Share safety experiences from customers on your website. Let them write about how safe they felt, because people value the experience of other travellers.
• If your region is “unsafe”, commercial tour operators will probably not go there. In this case, focus on volunteer organisations and individual travellers. Check your country’s current safety status on the Ministry of Foreign Affairs website of your target countries, such as Ireland and the United Kingdom .

Good surf conditions

Having good surf conditions is one of the most important requirements when choosing a surf destination. The kind of surfers you can attract depends on factors that you cannot influence: weather, water, temperature, tides and break. In general, good surf conditions are 4­–8 foot waves (1–3 metres) for wave surfing, or winds of 15 knots or more for wind surfing, and 10–15 knots or more for kite surfing.

• Mention as many specifications of your surf destination on your website as possible. Include information about your local weather, currents, tide, reefs, wind, water and land temperature, for example. No known conditions means no business!
• Be aware of the seasonal differences and inform you customers about the conditions of your surf locations throughout the year.

Not too crowded, accessible beaches

Surfers need space both in the water and on the beach, so surf sites should not be crowded. This can be a problem for surf destinations, because the more popular and crowded they become, the less attractive they are. At the best spots, advanced surfers informally queue for waves. Because surfers carry large and often heavy equipment, beaches need to be accessible. Remote beaches may appeal to passionate surfers who like to keep their locations quiet.

• See what you can do to avoid big crowds. Find alternative waters close to your destination, for example by making a secluded beach easier to reach. Some popular surf destinations have limited the use of their best surf spots to paying customers.
• Ensure the accessibility of your beaches. Keep in mind that surfers have to carry large and heavy equipment to the water.

Natural environment and sustainability

Surfing is an activity in close contact with nature. This makes surfers particularly aware of their natural environment and its preservation. An attractive surf destination should have a healthy marine environment. Sustainability is important to surf travellers. A surf site that is not managed sustainably will deteriorate and become unattractive for surfing. Organisations like Surfrider Foundation , Save the Waves Coalition and Surfers against Sewage organise various campaigns.

• Incorporate sustainable and environmentally friendly practices, for example by introducing a towel reuse programme, installing water-saving taps and showers, working with local products, or using solar power and/or solar cookers.
• Give tourists information on how to behave responsibly towards the local environment and culture, for example by using less water, energy or paper towels. For inspiration, see wikiHow’s How to Create a Green Hotel and Global Stewards’ tips for green accommodation .
• Organise sustainable activities your guests can participate in, such as a beach or reef clean-up.
• For more information and best practices, see the UNESCO World Heritage Sustainable Tourism Toolkit . In addition, see our study about the need for sustainable suppliers .

Local culture and food

Surf travellers are often interested in the local culture of a surf destination. They enjoy the authenticity of the destination and its culture, and like to get a taste of the local food. Ambience matters. For example, good quality local food served from a beach hut will have more appeal than a large café from a big chain.

• Emphasise the authenticity of your destination. Show that you have more to offer than a good wave or the perfect breeze.
• Serve local food and/or recommend places that serve traditional dishes in an authentic atmosphere.

Traveller profile

Contrary to the stereotype, the average surf traveller is in their (early) 30s, well-educated and high-spending. Although the majority are men, women surf too. In addition, most surfers travel in groups of family and/or friends that include women.

Leisure surfers

Leisure surf travellers like to combine surfing with non-surfing activities, usually in a warm climate. They prefer small-scale accommodation, but sometimes also stay at a resort. Leisure surf travellers care about comfort, culture, good-quality food and alternative day trips. They are often sporty and like to try other (water) sports. This segment offers good opportunities for surf schools, as these surfers are often interested in some lessons. They usually do not bring their own boards.

• To target the leisure surfer segment, provide good quality equipment as well as an attractive non-surfing programme.
• Offer a full-range package, including surf tuition, accommodation and additional activities.

Passionate surfers

For passionate surfers, surfing itself is the main reason to go on a holiday. They are often looking for specific waves (e.g. regarding height and currents). The more waves, the better, but passionate surfers do not like crowds. This also means these surfers are often pioneers that kick-start tourism to previously (relatively) unknown destinations.

The standard of their accommodation is not that important to passionate surfers. Their basic needs consist of a clean room, good basic food, a hot shower and nice staff. These experienced surfers usually bring their own equipment, for which they require a safe storage place.

• To target the passionate surfer segment, focus your communication on the quality and uniqueness of your surf spots. Consider letting a surfer write the content of your website so that you speak the same language as your target customers.
• Provide information on surf equipment transport guidelines of airlines .
• Offer lockable storage for your guests’ surfing equipment, such as boards, sails and wetsuits.

Professional surfers

Professional surfers compete in elite surfing competitions around the world. They are attracted to a destination by major competition events. Good infrastructure is vital. Although this segment is very small, they are market leaders that attract other surf travellers and spectators to a destination.

• Research if your destination is suitable for surf events and competitions.
• Approach sponsors of professional surfers and invite them on a trip to your surf destination. Ask them what a destination needs to attract such events and competitions.

Small groups

Many surfers travel with a partner, family or (two to four) friends. Small group bookings therefore are a large part of the surf tourism market. Often there is one enthusiastic surfer in the group and one that likes to surf only once or twice, or who does not surf at all. These groups are generally willing to spend more on the quality of holiday elements such as accommodation and additional activities. This does not have to mean luxury, but a higher standard than budget options.

• When targeting this segment, make sure you focus on quality of the overall package.
• Take into account the needs of non-surfers, for example accommodation with more leisure facilities, such as spas or yoga classes.
• Offer lessons and rental gear for less experienced surfers and/or children in the group.

2. Which European markets offer opportunities for surf tourism?

Europe is a leading market for adventure travel.

Europe is a key source market for adventure tourism , as most international departures are from Europe and the Americas. Adventure tourism is a large and growing market. The ATTA estimates the international adventure travel market can be valued conservatively at €580 billion in 2017 , with an average annual growth rate of 21% since 2012. Wind and wave surfing are increasingly popular types of soft adventure travel, while kite surfing appeals to hard adventurers.

The market for surf tourism is growing

Wave surfing is the largest segment within surfing. This type of surfing is generally considered one of the fastest growing sports in the world. Estimates of the actual market size vary. In 2012 the ISA reckoned that 35 million people surf worldwide, which may rise to 50 million by 2020 . Some 4.5 million (around 13%) of these surfers are estimated to be European. Although many think these numbers are somewhat inflated, they present a general idea of the market share and development.

In 2012 there were 1.5 million kite surfers worldwide , which is the most recent evaluation of the market. The general consensus is that the number of kite surfers has increased considerably since then, reaching several millions. There are no reliable figures about windsurfing. Industry experts indicate that this market is smaller than wave surfing, but larger than kite surfing. As windsurfing is becoming less popular, kite surfing may catch up in the coming years.

Some believe that surfing is following the path of skiing. As destinations may set up surfing resorts that specifically cater to less adventurous surfers, it will become more accessible in the future. For 2017, Pinterest noted an impressive 260% increase in interest in surf classes .

Western European countries are the largest source markets

Although exact numbers are scarce, the United Kingdom is considered Europe’s largest market for surf tourism with an estimated 500 thousand wave surfers . France follows closely with 450 thousand surfers, while Germany’s surfing population is estimated at 420 thousand . Surfing is also popular in countries like Spain and Portugal, which are home to some of Europe’s favourite surf spots.

• Study your options in large surf tourism markets, such as the United Kingdom, France and Germany.

For statistics on European source markets, see our study about European demand for tourism in developing countries .  

3. What trends offer opportunities on the European market for surf tourism?

Surfing on the rise among women.

While surfing used to be a predominantly male domain, the sport is becoming increasingly popular among women. In the 1990s around 3–5% of surfers were women , but nowadays estimates vary between one fifth and one third of the world’s surfing population. Surf-wear companies are developing gear for women, including wetsuits and specially designed surf bikinis for warmer waters. Of course men and women can surf together, but many destinations now also offer surfing camps for women .

• Include women in your promotion. For example, do not just use photos of male surfers.
• Offer classes and/or camps for women, as well as women’s surf gear.
• Promote your surf packages and facilities for women in (online) magazines like SurfGirl .

Surfing and wellness

Wellness tourism is a growing segment within global tourism , accounting for 6.5% of the market. Travellers are considerably increasing their spending on wellness. Wellness tourism revenues grew more than twice as fast as for overall tourism , with 14% between 2013 and 2015. They are projected to grow another 38% by 2020.

Surfing is a great way to both relax and keep fit, making it a perfect fit with wellness travel. Combining surfing with wellness is increasingly popular , with surf resorts adding wellness experiences and beach wellness resorts offering surf classes. This is ideal for both surfers and their non-surfing companions.

• Offer optional (inner) wellness experiences, such as massage sessions and yoga classes on the beach.
• For more information, see our studies on inner wellness tourism [A1]   and physical wellness tourism .

Surfing wave pools

Another interesting development is the increasing popularity of surfing wave pools , simulating ocean waves at various levels. This so-called “simulated surfing” provides people who do not live near the water a great opportunity to surf or learn how to do so. In addition to several outdoor wave pools, indoor wave pools are also being installed across Europe. This type of indoor pool allows surfers to ride the waves in any season, regardless of the weather.

• Study your options to cooperate with European wave pools and promote your surf holidays with their customers.

Surfing at the Olympics

Windsurfing has been an Olympic sport since 1984 for men, and 1992 for women. The exposure the Olympics provide can boost the popularity of the sport, particularly in the winners’ countries. This effect was clear in the Netherlands after Dutch windsurfer Dorian van Rijsselberghe won Olympic gold in 2012 and 2016. With wave surfing making its debut at the 2020 Olympics and kite surfing in 2024, they are also set to benefit from the increased attention the Olympic Games bring.

• Follow the surfing events at the Olympics and consider some extra promotion in the countries of the biggest names in the game.

Mobile surfing applications

Mobile applications (apps) have also reached the world of surfing. The most popular apps are practical in nature, providing for example a logbook feature, weather and wave forecasts or tide tables.

• For an overview of popular apps, see for example recommendations by LushPalm and tripaneer .
• Inform your guests about the best surfing apps for your area.
• If popular surf applications do not cover your destination, study the options to have your surf site(s) included.

Increasing use of online research

European travellers increasingly research and plan their trip online. To gather information and share experiences they use:

• peer review sites, like TripAdvisor and Zoover
• travel forums, like Lonely Planet’s Thorn Tree forum
• social media, like Instagram , Facebook , Twitter and YouTube

Online research is a trend that has increased exponentially over the past years. Although growth has peaked, the use of internet to research tourism will continue to increase. It is predicted to remain the most important research channel for years to come.

• Maintain a strong internet presence and online marketing strategy, including social media.
• Use photos and videos to bring your story alive. For more information, watch this webinar series on visual communication in adventure travel by ATTA and Libris.
• Use current customers as ambassadors for your company and area. Encourage them to share their experiences and visuals on social media, write blogs and review your company.
• For more information, see our 10 tips for online success with your tourism company .

Older windsurfers

Although the popularity of windsurfing may be declining in favour of wave and kite surfing, there is potential among older generations. Windsurfing is a relatively accessible type of surfing, perceived as being safer. This makes it an increasingly popular sport among people aged 50+. These older windsurfers may have picked up the sport later in life, rediscovered it recently, or have kept up since windsurfing’s heyday. The aging, yet relatively fit European population makes this a promising trend.

• Consider offering surf classes for older travellers.
• For more information, see our study about senior travel .

For more information, see our study about European tourism market trends .

4. What requirements should surf tourism comply with to be allowed on the European market?

For general tourism requirements, see our study on what requirements your services should comply with to attract European tourists .

There are some voluntary safety standards for adventure tourism, which are relevant for surf tourism in particular as well.

Voluntary safety standards

Safety is extremely important for adventure tourism. Three international ISO (International Organization for Standardization) standards support safe practices in adventure tourism: 21101 , 21102 and 21103 . Additionally, some countries have their own voluntary standards, such as BS 8848 in the United Kingdom.

• Study the ISO standards on adventure tourism. Use them to enhance your safety performance.
• Check for possible voluntary standards in your target markets.

5. What competition do you face on the European surf tourism market?

Some of the most popular destinations for surf tourism are in coastal developing countries.

Particularly popular destinations include:

• Philippines
• South Africa.

As European surfers are looking for the empty wave, they increasingly find it in developing countries. There are good opportunities for destinations that offer good surf conditions and privacy, such as Ghana, Ivory Coast and Senegal. Surfers are often the first to travel to remote locations. When they come back, they share their experience with friends, family and/or online (surfing) communities. This may attract other surfers to the area and also stimulate non-surfing tourists to visit.

• In your marketing message, emphasise the unique elements of your surfing offer that travellers cannot find in competing countries.  

6. Which channels can you use to market your surf tourism products in Europe?

Selecting smaller specialised tour operators.

Tour operators are the most important trade channel. Smaller European tour operators specialised in surf tourism or your destination offer the best opportunities.

You can identify relevant tour operators via trade associations, events and databases, such as:

• Adventure Travel Show – annual adventure tourism trade event, January, London
• Adventure Travel Trade Association (ATTA) – global trade organisation for the adventure travel industry that organises the Adventure Travel World Summit ( search for members )
• Beach and Boat – annual water sports and tourism exhibition, February, Leipzig
• Boot Düsseldorf – annual water sports trade event with a dedicated board sports area , January, Düsseldorf
• ITB – annual tourism trade event, March, Berlin
• Wanderlust – magazine for adventurous, authentic travel (browse their tour operator directory )
• World Travel Market – annual tourism trade event, November, London.

Examples of tour operators specialised in surf tourism are Destination Surf (France), Surfholidays (Ireland and United Kingdom) and The Perfect Wave (Europe).

Generating direct sales

European surfers increasingly book their holidays directly with service providers at the destination. To increase your chances of direct sales, you can promote your product on surf (tourism) websites/portals, such as:

• Magic Seaweed

You should focus on the surfing market itself and, as surfing is a specialised market that mainly attracts people that are actively looking for surf holidays.    

7. What are the end-market prices for surf tourism products?

Travellers have many destinations and types of holiday to choose from. This makes tourism a relatively price-sensitive and competitive industry. The price of a long-haul trip consists of three dimensions:

• The exchange rate between the currencies of the country of origin and the destination country.
• The costs of transport to and from the destination country.
• The price of goods and services the traveller consumes in the destination country.

European tour operators are not open about the purchasing prices of their tourism products. According to industry experts, their margins vary between 10–25%. Prices of holiday packages vary widely as they depend on a lot of factors, such as:

• availability
• destination
• modes of transport
• period of travel
• number of travellers
• length of stay
• type of accommodation
• included activities.
• Check which countries have cheap (direct) flights to your destination, for instance at Skyscanner . This gives you a competitive advantage in those countries.
• You can compare prices for surf travel products via portals like Surf'inn .
• Tourism Council WA has some useful online tools for pricing tours and accommodation . These help you determine the break-even point and ideal retail price of your tourism product.

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• / Industry Reports
• Global Surfing Tourism Market Analysis

GLOBAL SURFING TOURISM MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Global surfing tourism market, by tour type (domestic and international), by consumer orientation (men and women), by tourist type (independent traveler, tour group, and package traveler), by accommodation type (hotels, hostels, private rentals/homestays, and others), by geography (north america, europe, asia pacific, latin america, middle east and africa).

• Published In : May 2024
• Code : CMI6959
• Pages : 135
• Formats :   Excel and PDF
• Industry : Consumer Goods
• Market Size and Trends

The global surfing tourism market is estimated to be valued at USD 10.69 Bn in 2024 and is expected to reach USD 16.19 Bn by 2031 , growing at a compound annual growth rate (CAGR) of 6.1% from 2024 to 2031.

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The market has been witnessing significant growth over the past few years driven by rising popularity of water sports and adventure tourism among millennial and generation Z. Growing health consciousness and increasing disposable income has also been driving more people to opt for surfing as a sport and tourism activity. Development of surfing infrastructure and policies supporting water activities in coastal areas further aids the market growth. However, risk of injuries associated with surfing and seasonal changes impacting surf conditions in some regions remains a challenge. Innovation in surfing gear to enhance safety and all weather boards that can adjust to varying wave conditions are expected to provide new opportunities for market expansion in the coming years.

Growing Interest in Adventure Tourism

The global interest in adventure tourism has seen a sharp rise over the past few years. People today are no longer content with conventional beach vacations and are actively seeking experiences that push them outside of their comfort zone. Surfing fits well within the adventure tourism genre and allows people to challenge themselves on the waves while immersed in beautiful coastal settings. The adrenaline rush of catching a wave and finding flow has a strong draw for adventure seekers. However, it is not just about the thrill. Surfing tourism destinations have also emerged as places that emphasis calm, connection with nature and local island culture. This has a wide appeal beyond just adrenaline junkies. The growth of adventure tourism is fueled by young travelers who want immersive cultural experiences when they travel. They see surfing as a great way to interact with locals and learn about a new destination from the perspective of ocean and waves. This has helped global surfing tourism gain popularity among millennial and Gen Z travelers who make up a large demographic for future travel. As this demographic continues to drive the travel market, their interest in surfing and adventure activities is expected to take the surfing tourism industry to new heights in the coming years.

• Market Concentration and Competitive Landscape

There is a significant rise in health and wellness travel globally as people seek destinations that can rejuvenate them body and mind. Surfing perfectly aligns with this major trend. Coastal regions that offer surfing are renowned for their fresh air, scenic beaches, and overall calm quiet atmosphere perfect for relaxation. For city dwellers, surfing provides a means to energize through exercise and reconnect with nature. The physical workout of catching waves and paddle power needed provides a full body exercise while exposure to sunlight, fresh air, and sound of ocean waves are believed to have meditative benefits. This has turned surfing destinations into desirable wellness spots for both leisure travelers and surfers looking to distress from their daily routine. Destinations have recognized this trend and are catering their marketing also as surf and wellness retreats. They provide wellness activities like yoga on the beach, spa services combined with surf lessons and coast nature trails. This well positioned surf destinations to attract a broader market and not just surfing enthusiasts but also wellness focused and eco-conscious travelers.

The seasonal nature of surfing conditions can pose challenges for the continuous growth of global surfing tourism market. Surfing requires certain wave conditions such as minimum wave height, shape of waves etc. which are strongly dependent on weather, tide levels and seasonal swell patterns. Most popular surfing destinations experience ideal wave conditions only during certain months in a year. For example, Brazil witnesses great surfing conditions from May to October while Indonesia is best from April to September. This restricts the number of months in a year when tourists can actually experience quality surfing.  With waves only accessible during limited months, tourism infrastructure like accommodation facilities, transports, eateries, etc. in coastal towns face underutilization for rest of the year affecting their financial viability and longevity. This lack of year-round consistency in surf tourism experience makes long term infrastructure planning and development difficult for destinations. Even tourists find it hard to plan yearly surfing holidays as seasons differ for each location. Countries like Costa Rica, Mexico which have surf spots on both Pacific as well as Atlantic/Caribbean coasts have a natural advantage of providing surf all year by utilizing different breaks according to the season.

Opportunities: Emergence of low-cost destinations

The emergence of low-cost destinations has the potential to provide great opportunities for growth in the global surfing tourism market. Surfing destinations that offer affordable accommodations, meals and other amenities allow more budget-conscious travelers to experience surf vacations. By increasing accessibility, these low-cost locations can help bring more first-time and occasional surf tourists into the market. Destinations such as Indonesia, El Salvador and Nicaragua have seen their surf tourism industries thrive in recent years partly due to their relatively low prices compared to traditional hubs like Hawaii and Australia. According to data from the United Nations World Tourism Organization, Indonesia welcomed over 16 million international visitors in 2021, up 57% from 2020 levels as the country eased COVID-19-related travel restrictions. Its affordable surf towns like Canggu on Bali have experienced a surge in foreign surfing guests. Similarly, El Salvador has promoted itself as Central America's premier surfing paradise, with weekend surf packages including flights, lodging, and meals available for under USD 500.

In terms of tour type, the international segment is expected to contribute 68.3% share of the global surfing tourism market in 2024 owing to sport's growing appeal worldwide. Surfing has transformed from a niche watersport into a mainstream international phenomenon, owing to adrenaline-fueled videos and competitions broadcast globally. This widening popularity has fueled international surf travel as amateur and pro surfers alike seek surf breaks and waves beyond their home shores. Countries with renowned surf cultures like the U.S., Australia, and Indonesia annually welcome an increasing number of international surf visitors looking to sample surf spots featured in films and online. Younger generations in particular have been swept up by surfing's daredevil image as a symbol of adventure and freedom. Meanwhile, improved global transport connectivity and falling airfares have made once distant surf destinations far more accessible for international enthusiasts. Major surf regions have recognized surf tourism's economic potential, upgrading infrastructure, and services to better accommodate these high-yielding international visitors who tend to spend more on local supplies, food, and accommodation compared to domestic surf tourists. All these factors have converged to drive the unprecedented growth of international surf travel and solidify its hold as the foremost market segment in global surfing tourism.

Insights by Consumer Orientation: Men Dominate the Boards: Explaining Surfing's Gender Demographics

In terms of consumer orientation, the men segment is expected to contribute 65.3% share of the global surfing tourism market in 2024 primarily due to sport's gendered origins and perceptions. Historically, surfing emerged and evolved as a predominantly male-dominated pastime both among recreational participants and competitive professionals. Early equipment like heavy wooden surfboards required considerable physical strength that initially deterred many women. Meanwhile, surfing subculture cultivated an image of hedonism, risk-taking, and individuality that resonated more strongly with conventional masculine archetypes. Such gender stereotyping self-reinforced surfing's association with boys and men over the decades. Though women have carved inroads in recent years through title triumphs and sponsorships that showcase surfing in a new light, many surf destinations, competitions, and media platforms still cater largely to a male demographic. Social conditioning also casts surfing as unsuitable for women in some traditional societies. Combined with practical difficulties of women surfers battling larger crowds and unwelcome attitudes at popular breaks, these legacy issues underpin men's continued dominance across regional surf tourism markets. However, improvements in supportive infrastructure plus growing female role models presage a more equitable gender balance in the future.

Insights by Tourist Type: Tour Groups Convenience Travelers to Waves: Analyzing Surfing Tourism Clientele

In terms of tourist type, the tour group segment is expected to occupy 61.4% share of the global surfing tourism market in 2024 because they provide an easy, organized means for travelers to access surf locales. Unlike independent surf trips requiring extensive online research and local navigation that can overwhelm novice surf tourists, guided surf tours take care of accommodations, transportation, and introductory lessons in a stress-free package. This turnkey solution appeals to visitors from non-surfing backgrounds who lack insider knowledge of breaks, weather patterns, and safety protocols. Tour groups also solve the difficulties of solo female surfers or travelers looking for the security of numbers and readily available socialization at surf camps. Meanwhile, multi-destination surf tours satisfy the demand of experienced surfistas seeking to rapidly sample renowned pointbreaks and reefs across multiple countries with minimum organization. Furthermore, package tours offer good value via discounted bulk rates when organized well in advance. This convenience and reliability draws the majority of casual surf tourists preferring a hassle-free introduced to the surf lifestyle through guided group experiences customized to different surfing abilities and budgets.

• Regional Insights

North America has historically been the dominant region for surfing tourism. It is expected to hold 36.7% of the market share in 2024. Countries like the U.S. and Mexico have well-established surf cultures and infrastructure centered on top surf destinations such as Hawaii, California, Florida, and Baja California. The region enjoys warm weather and ocean conditions conducive to surfing nearly year-round. This has helped develop the industry over decades, creating dense surfboard manufacturing clusters, and a large network of surf shops, hotels, and tours catering to both domestic and international surf travelers. The popularity and visibility of pro-surfing competitions in the Americas further cemented the region's leadership in drawing surfing enthusiasts from around the world.

However, growth in other parts of the world has begun to alter the landscape. Asia Pacific has emerged as rapidly developing surf tourism hotspots, with Indonesia standing out as a breakthrough market. Ideal surf spots combined with improving standards of living have fueled interest amongst local and foreign surfers alike. Investments in transportation and hospitality sectors now place destinations like Bali, Java and parts of Malaysia, Thailand, and the Philippines on the global surfing map. The tropical climate and abundance of untouched surf breaks offer a unique value proposition compared to more established markets. With a huge domestic population and growing international presence from neighboring countries, Indonesia's tourism sector is leveraging the sports' boom to diversify local economies. Meanwhile, aggressive strategies to promote surf destinations across government and private entities have put the country at the forefront of this fast-growing regional market.

• Market Report Scope

Global Surfing Tourism Market Report Coverage

• Key Developments
• On May 2024, Surfing WA announced a new partnership with Perth Surf Park ahead of 2026 opening.
• In March 2024, Kerala in India will host four international adventure tourism events in Vagamon, Varkala, Mananthavady, and Kozhikode, including surfing, paragliding, mountain biking, and whitewater kayaking
• In March 2024, Samsung partnered with surfing, skateboarding, breaking leagues to celebrate and support their sporting communities on the road to Paris 2024
• In June 2023, Panama's Santa Catalina hosted the PASA Games, which attracted 400 surfers from 19 countries
• In 2023, Surfing Queensland launched a new women’s surf program, ‘Surf Sisters’, to break down participation barriers for women in surfing

*Definition: The global surfing tourism market covers the tourist activities, adventures and expeditions specifically catered towards surfing and surf culture. It includes logistical services like transportation, accommodation, surf lessons and rentals which help both amateur and professional surfers visit prime surfing destinations worldwide. The market also comprises surfing tours that take travelers to famous surf spots across various countries and immerse them in the local surfing lifestyle through networking with surf communities at each location.

• Market Segmentation
• International
• Independent Traveler
• Package Traveler
• Private Rentals/Homestays
• Rest of Latin America
• Rest of Europe
• South Korea
• Rest of Asia Pacific
• GCC Countries
• Rest of Middle East & Africa
• Driftwood Mentawai
• 360° Travel - Sports Travel Agency
• Perfect Wave
• ZOCOTRAVEL 
• Wavehunters 
• Global Surf
• Waterways Surf Adventures.
• Nomad Surfers
• Atoll Travel
• The Ocean Spell Surf Travel Agency
• Surf The Earth
• World Surfaris
• True Blue Travel
• CR Surf Travel Co.

Global Surfing Tourism Market Report Snapshots

• Global Surfing Tourism Market Size and Trends
• Global Surfing Tourism Companies
• Global Surfing Tourism Market Regional Analysis
• Global Surfing Tourism Market Challenges And Opportunities
• Global Surfing Tourism Market News

Frequently Asked Questions

What will be the CAGR of the global surfing tourism market in 2024?

What are the major factors driving the global surfing tourism market growth, what are the key factors hampering growth of the global surfing tourism market, which is the leading tour type in the global surfing tourism market in 2024, which are the major players operating in the global surfing tourism market, which region will lead the global surfing tourism market in 2024.

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• Key Takeaways from Lead Analyst
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Surfing Tourism Market

Surfing Tourism Market Forecast by Domestic and International for 2024 to 2034

Rising demand for experiential travel among millennials and Gen Z is driving the growth of the surfing tourism market

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Surfing Tourism Market Outlook from 2024 to 2034

The valuation of the surfing tourism market is anticipated to reach US$ 2,36,589.9 million by the year 2034, with a projected CAGR of 12.30% during the forecast period of 2024 to 2034. It is expected that the global market will offer an absolute dollar opportunity of US$ 74184.6 million by the end of 2024.

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Influential Demand Drivers

The surge in social media usage and the growing popularity of coastal tourism worldwide have led to a significant increase in the demand for water sports. This trend has also notably impacted the surfing tourism industry.

• Increasing desire among the general population for unique travel experiences
• Growing interest in outdoor recreation and adventure tourism, with surfing as a popular choice.
• Rise in social media influence, showcasing surfing destinations and experiences
• Millennials and Gen Z seeking active and experiential vacations
• Growing awareness of the health benefits of surfing, attracting health-conscious travelers
• Surging interest in sustainable and eco-friendly tourism options, with surfing often perceived as environmentally sustainable
• Expansion of surf culture into mainstream media, movies, and fashion, boosting demand for surf-related travel
• Increasing disposable income in many countries, allowing more people to afford surfing vacations
• Development of beginner-friendly surfing programs and lessons, making the sport more accessible to newcomers
• Desire for authentic cultural experiences leading travelers to seek out surf destinations known for their vibrant coastal communities and laid-back lifestyle

Trends in the Global Surfing Tourism Market

The global surfing tourism market has witnessed several notable trends that are shaping its trajectory in recent years:

• Surf retreats are becoming increasingly popular, offering surfers the chance to combine their passion with wellness activities such as yoga, meditation, and healthy eating.
• Virtual reality and online platforms are emerging as a way for enthusiasts unable to access physical surf destinations to enjoy simulated surf experiences.
• Surfing tourism destinations are placing a greater emphasis on eco-friendly practices and conservation efforts.
• Technology is being widely adopted for surf forecasting, booking accommodations, and accessing surf-related information.
• Adventurous travelers are exploring new and emerging surfing spots beyond traditional destinations.

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Environmental Concerns to Slow down the Market Growth for Surfing Tourism

Despite the growing popularity of water sports in the coastal parts of the world, some influences hinder the growth of the market:

• Environmental concerns such as water pollution, climate change, and threats to marine life are restraining the market growth due to increased awareness among surfers and travelers
• Political instability and safety concerns in some surfing destinations are slowing down the market growth as travelers are hesitant to visit such destinations
• High costs associated with travel, accommodations, and equipment rentals are stunting the market growth as it limits the number of people who can afford to take part in surfing activities.
• Limited access to surfing locations due to restrictions or overcrowding is hindering the market growth as it limits the options for surfers
• Lack of awareness and education about surfing destinations beyond the well-known spots
• Competition from other adventure sports and leisure activities is impeding the market growth as it offers more options to travelers, and surfing may not always be the top choice.

Comparative View of Adjacent Industries

According to industry analysis, two markets in the international marketplace have the potential to give rigorous competition to the surfing tourism market. These are the diving tourism market and the customized holidays market .

The growth factors and the estimated market valuation have been provided below. Based on these numbers, it is evident that the market for customized holidays is very likely to have more opportunities in the coming future.

Surfing Tourism Market:

Diving Tourism Market:

Customized Holiday Market:

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Category-wise Insights

Wave surfing gets the most preference among surfing tourism activities.

On the basis of surfing type, the market for surfing tourism is dominated by wave surfing. The segment is anticipated to hold a share of 60.6% of the overall surfing tourism market.

• The popularity of wave surfing is increasing, especially in the last few years, as an adventurous sport.
• Besides this, wave surfing is also less expensive than other forms of surfing that require sophisticated equipment and training hours to master. This is one of the main reasons for the increasing adoption of wave surfing in the general population.

Domestic Tourists are more attracted to Surfing Activities than International Ones

On the basis of tourist type, the domestic tourist segment takes the majority share of the surfing tourism market. It is anticipated to hold a market value of 67.50%.

• Domestic travelers are more attracted to surfing activities due to their familiarity with the local beaches, less cost expenditures, and easier access to surfing destinations compared to international travelers.
• Domestic travelers also have more flexibility when it comes to their stay. They can take up training programs and courses, which gradually generate interest in surfing activities.

Country-wise Insights

This section offers a comprehensive analysis of the surfing tourism market across various countries, including. The table presents the CAGR for each country, depicting the estimated market growth in these regions until 2034.

Government Efforts to Aid Surfing Tourism to Skyrocket in India

India is expected to exhibit significant market growth over the forecast period. The Indian market for surfing tourism is anticipated to grow at a CAGR of 15.60% through 2034.

The Indian government's efforts to promote tourism have resulted in the development of coastline infrastructure. This has made it easier for surfing destinations like Goa and Karnataka to attract visitors from around the world. Besides this, the corporatization of jobs in India is forcing the younger generation to seek adventurous vacations like surfing, which is also pushing the demand for surfing infrastructure in the country.

Inclusion of Surfing in the Olympics Boosts the Chinese Surfing Tourism Market

China is also one of the lucrative markets in the surfing tourism industry. The Chinese market for surfing tourism is anticipated to grow at a CAGR of 14.30%.

The Chinese market for surfing tourism was not that well developed a few years back. The adoption of surfing began to gradually pick up pace with the inclusion of the sport in the Olympics. This resulted in a growing demand for travel to destinations such as Sanya in Hainan and Huizhou in Guangdong. To respond to this demand, the government also started developing coastline infrastructure, significantly aiding the growth of the market.

Affordable Healthcare Costs to Become a Boon for Refractive Surgeries in Malaysia

Singapore also is a promising market in the global surfing tourism industry. Over the next ten years, the Singaporean demand for surfing tourism is projected to rise at an 11.60% CAGR.

Singapore, as a country, is a travel hub for tourists from all over the world. Every year, millions of tourists flock to the country to experience an array of leisure activities which also include surfing. Companies like SUP Ventures, Splash N Surf, Wakemusters, Ryders Singapore, etc., have capitalized on this opportunity by offering training programs and customized packages to newbie tourists who lack surfing experience.

Popularity of Adventurous Sports to Skyrocket the Canadian Surfing Tourism Market

Canada is also one of the countries that is filled with potential in this market. The Canadian surfing tourism market is anticipated to retain its dominance by progressing at a growth rate of 7.20% till 2034.

Canada is well known for its adventurous lifestyle with the prominence of outdoor sports in the daily lifestyle of people. The country is also blessed with a rich coastline in regions like British Columbia and Nova Scotia. This has had a significant impact on the surfing tourism market in the country. Besides this, the country is also known for its rugged beaches and serene beauty which attracts millions of tourists every year.

Clean and Calm Beaches Prove to be Boon for Japanese Surfing Tourism Market

Japan also exhibits a promising future in the global surfing tourism market. The surfing tourism market in Japan is anticipated to retain its dominance by progressing at a growth rate of 10.90% till 2034.

Japan is blessed with clean and calm beaches like Shirahama Beach in Wakayama Prefecture, Yuigahama Beach in Kamakura, Kanagawa Prefecture, Kujukuri Beach in Chiba Prefecture, and Sunset Beach in Okinawa Prefecture. These beaches are a boon for surfing enthusiasts as they provide a perfect combination of gentle waves, soft sand, and scenic surroundings for both beginners and experienced surfers to enjoy surfing.

Competitive Landscape

Surfing, in the past few years, has gained significant impetus, thanks to the growing number of international companies like AGIT Global North America, Inc., AJW Surfboard Boardriders, Inc., Body Glove, BruSurf, CANNIBAL SURFBOARDS, Channel Islands Surfboards, Firewire Surfboards, LLC, Global Surf Industries, Globe International Limited, Gul Watersports Ltd., etc.

These companies have well understood the needs of international as well as domestic tourists, right from their stay, to their training programs, and even certifications. They are also tying up with online travel platforms to provide customized packages so that tourists can enjoy surfing activities in cost-effective ways.

Recent Developments

• Kerala gears up to host four international adventure tourism events from March 14 to 17, 2024, in Vagamon, Varkala, Mananthavady, and Kozhikode, including paragliding, surfing, mountain biking, and whitewater kayaking, aiming to elevate its status in global adventure tourism.
• In June 2023, Panama's Santa Catalina hosted the PASA Games, attracting 400 surfers from 19 countries. The event generated over $2 million in tourism earnings, filling local hotels to 100% capacity.

Key Companies in the Market

• AGIT Global North America, Inc.
• AJW Surfboard Boardriders, Inc.
• CANNIBAL SURFBOARDS
• Channel Islands Surfboards
• Firewire Surfboards, LLC
• Global Surf Industries
• Globe International Limited
• Gul Watersports Ltd.
• Harbour Surfboards
• Hydenshapes
• Infinity Surfboards Inc.
• JS Industries
• Keeper Sports Products, LLC
• Mt Woodgee Surfboards
• Naish International
• NSP International
• O’Neill
• Rip Curl International Pty Ltd.
• Rusty Surfboards
• Tahe Outdoors Ltd.
• Volcom, LLC

Key Coverage in the Surfing Tourism Industry Report

• Surf Tour Spots in India
• Surfing Destinations in China
• Future Trends in the Surfing Expedition Market
• Top Surfing tourism Companies in Singapore
• Growth of the Surfing Travel Market

Surfing Tourism Market Segmentation

By tour type:.

• International

By Consumer Orientation:

By tourist type:.

• Independent Traveler
• Package Traveler

By Age Group:

• 26-35 Years
• 36-45 Years
• 46-55 Years
• North America
• Latin America

Frequently Asked Questions

How much is the surfing tourism market currently worth.

The surfing tourism market is expected to be worth US$ 74184.6 million by 2024.

What is the Sales Forecast for Surfing Tourism through 2034?

The market for surfing tourism is expected to reach US$ 236589.9 million by 2034.

At what rate is the Surfing tourism Market growing?

The surfing tourism market is growing at a CAGR of 12.30% from 2024 to 2034.

Who are the key Companies in the Surfing tourism Market?

AGIT Global North America, Inc., AJW Surfboard Boardriders, Inc., Body Glove, BruSurf, CANNIBAL SURFBOARDS, Channel Islands Surfboards, Firewire Surfboards, etc., are some of the major players in the market for surfing tourism.

What was the overall Value of the Surfing tourism Market in 2023?

The valuation for the surfing tourism market in 2023 was US$ 65952.6 million.

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Global surfing market report 2023-2030: from swell to sustainability - how surfing is riding the eco-friendly wave.

Dublin, Sept. 29, 2023 (GLOBE NEWSWIRE) -- The "Surfing: Global Strategic Business Report" report has been added to ResearchAndMarkets.com's offering.

Dive into the world of the global surfing industry with our comprehensive market research report, offering a glimpse into the trends, challenges, and opportunities poised to shape the future of this dynamic sector. The market is set to expand to an estimated size of $5.5 billion by 2030, up from approximately $4.1 billion in 2022.

Embrace Informed Decision-Making: Insights on Surfing Boards Segment and Key Geographies

Gain a proactive edge by accessing critical insights on the Surfing Boards segment, projected to achieve a robust 4.1% Compound Annual Growth Rate (CAGR) and reach an estimated $3.9 billion by the end of the analysis period. This report also offers fresh perspectives on key geographies, including the U.S., Asia-Pacific, Japan, and Europe, featuring their growth rates and projected market sizes. With an in-depth analysis of 173 selected competitors, this report is an indispensable resource for both established businesses and startups in the surfing industry.

Global Surfing Market Outlook: $5.5 Billion by 2030

The global surfing market, valued at approximately $4.1 billion in 2022, is poised to achieve substantial growth, reaching an estimated $5.5 billion by 2030, boasting a 4.0% Compound Annual Growth Rate (CAGR) during the analysis period from 2022 to 2030. A highlight of this market is the Surfing Boards segment, projected to record a robust 4.1% CAGR, ultimately reaching $3.9 billion. With ongoing post-pandemic recovery in mind, the Apparel & Accessories segment's growth is recalibrated to a 3.6% CAGR for the next eight years.

Key Regional Insights: U.S. and Asia-Pacific Lead the Way

The U.S. surfing market is estimated at $1.8 billion in 2022.

Asia-Pacific is forecasted to reach a projected market size of $2.4 billion by 2030, with a CAGR of 4.0% from 2022 to 2030.

Other noteworthy geographic markets include Japan and Europe, expected to grow at rates of 2.9% and 3.6%, respectively, during the 2022-2030 period.

Within Europe, Germany is forecasted to achieve a CAGR of approximately 3.9%.

Comprehensive Market Scope

This comprehensive market analysis delves deep into the global surfing industry, examining key regions such as the USA, Japan, Europe, Asia-Pacific, and the Rest of the World. It provides insights into annual sales figures in US$ Thousand and percentage growth rates (CAGR) spanning from 2014 to 2030. The report covers historical sales data from 2014 to 2021, future projections from 2022 to 2030, and a 16-year perspective, focusing on pivotal years like 2014, 2023, and 2030. Subcategories within the surfing market, including surfing boards and apparel & accessories, are dissected, alongside distribution channels, encompassing offline and online sales. This comprehensive examination equips industry stakeholders with valuable insights to inform strategic decision-making in the dynamic global surfing market.

Market Overview

Examination of the impact of the COVID-19 pandemic and the looming global recession.

Insights into world economic growth projections (Real GDP, Annual % Change) from 2020 through 2023.

Exploration of the surge in surfing popularity post-lifting of restrictions.

Evaluation of competition, popular surfboards worldwide, and strategies adopted by vendors in the surfing equipment market.

Identification of key market drivers, including demographic factors, technological innovations, and sustainability practices.

Exploration of the rising interest in adaptive surfing, surfing therapy, and the influence of artificial wave pools on the surfing market.

Examination of the role of surf tourism and its dynamics.

Insights into the impact of the entertainment industry and media on promoting surfing culture.

Examination of the sales trends through online channels and key market issues facing the surfing industry.

Notable Competitors (Total 173 Featured)

Billabong International Ltd.

Aropec Sports Corporation

Alpinestars SpA

Beachbeat Surfboards

AJW Surfboards

Balance Designs, Inc. (Vew-Do Balance Boards)

Bear Industries Srl

Almond Surfboards

AIPA Surf Company

Album Surfboards

Basque Country Surf Company S.L.

Bing Surfboards

Black Rose Mfg. LLC

Between the Flags

Market Trends & Drivers

Exploration of how demographic factors influence the sales of surf gear and surfwear.

Insights into the global participation in surfing, highlighting the rise of women and girls as a new wave of surfers.

Evaluation of innovations in surfboard designs and materials, including sustainability practices and technology advancements.

Examination of the growing popularity of adaptive surfing and its therapeutic potential.

Insights into the influence of entertainment and media on the surfing culture.

Exploration of the rise in online sales channels and the shift towards sustainable practices.

Insights into the impact of COVID-19 on the tourism industry and surf tourism.

Examination of the role of technology in shaping the surfing market.

Insights into sustainability practices and the adoption of eco-friendly materials.

Exploration of the influence of the entertainment industry and media on promoting surfing culture.

Exploration of the impact of the entertainment industry and media on promoting surfing culture.

Stay informed and gain an edge in the competitive global surfing industry with this in-depth market research report. The future of surfing is here, and you can be a part of it.

Key Attributes:

For more information about this report visit https://www.researchandmarkets.com/r/5hwtmw

About ResearchAndMarkets.com ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

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• Behaviors and Behavior Change in Tourism
• Research Topics

Surf tourism in a post-pandemic world

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Surf tourism research has increased dramatically over the past 10 years. While it has been promoted as a more sustainable form of tourism, multiple studies have highlighted the negative effects of surf tourism on local environments and communities, and the problematic, neocolonial nature of the industry. ...

Keywords : inclusive growth, diverse economies, sustainable surf tourism, regenerative tourism, blue space, surf break governance, critical surf studies, neocolonialism, digital nomadism, surf tourist behavior, surf travel, post-pandemic, decolonization

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Global Surfing Market to Reach $3.1 Billion by 2026

The primary factor driving growth is the push by surfing equipment makers, marketers and associations to make surfing much more approachable than it was in past years, as seen through the roll out of public surfing facilities and artificial reefs. Increased accessibility and affordability has drawn significant number of surfing participants and attracted wider demographic clusters in the recent years.

The sport of surfing has also emerged a fashion and lifestyle trend. The growing focus on wellness and fitness is also leading to increased interest in surfing, as spas and wellness centers promote the sport as a fitness ritual. Surf tourism has contributed significantly to the demand for surfing equipment and apparel over the years. Surfing vacations hold tremendous potential and are likely to be a vital component of the global travel industry in the post COVID-19 period. The inclusion of surfing as a sporting event in the Olympics also has the potential to spur interest in the activity.

Amid the COVID-19 crisis, the global market for Surfing estimated at US$2.7 Billion in the year 2020, is projected to reach a size of US$3.1 Billion by 2026, displaying at a CAGR of 2.6% over the analysis period. Surfing Boards, one of the segments analyzed in the report, is projected to record a 2.5% CAGR to reach a market size of approximately US$2.1 Billion by the end of the analysis period.

After a thorough analysis of the business implications of the pandemic and its induced economic crisis, growth in the Surfing Apparel & Accessories segment is projected to spiral at 3% CAGR for the next 7-year period. Increased inclination of millennials towards recreational and adventure sports has been a major factor fueling demand for surfboards in the recent years. The new design elements in surfboards, in terms of shape, operations, utility and material are driven by such changing preferences of surfers. Interest in water sports among women also increased, which is another reason behind increased sales of surfboards. Surfing apparel and equipment market benefits from the rising popularity of surfing as a health and fitness activity due to its ability to offer whole-body benefits.

The U.S. Market is Estimated at US$1.2 Billion in 2021, While Asia-Pacific is Forecast to Reach $600.4 Million by 2026

Surfing market in the U.S. is estimated at US$1.2 Billion in the year 2021. Asia-Pacific is forecast to reach a projected market size of US$600.4 Million by the year 2026 trailing a CAGR of 3.1% over the analysis period. Among the other noteworthy geographic markets are Japan, and Europe, each forecast to grow at a CAGR of 1.9%, and 2.4% respectively over the analysis period.

The US represents the largest market for surfing equipment owing to the long coastlines. There are now several surf parks established in the US using artificial wave technologies, which is also boosting market growth for surfing equipment in the region. Growth in the Asia-Pacific region is set to be driven by strong demand in countries like New Zealand and Australia. Inclination towards adventure water sports is also growing among youngsters in several other Asian nations including Vietnam, Maldives and Thailand.

By Distribution Channel, Online Segment to Reach $484.1 Million by 2026

The online sales channel has in particular gained prominence amidst the ongoing COVID-19 pandemic, which led to closure of stores for long periods of times. With stores that were open also facing significant supply issues, online platforms emerged as the predominant sales channel. Online distributors offer customizing options. Customers can select their logos, patches, graphics, and technologies.

In the global Online Distribution segment USA, Japan, Europe and Asia-Pacific will drive the 3.2% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$376.7 Million in the year 2020 will reach a projected size of US$469.7 Million by the close of the analysis period. Asia-Pacific will remain among the fastest growing in this cluster of regional markets and is forecast to reach US$109.7 Million by the year 2026.

Select Competitors (Total 131 Featured)

• AJW Surfboard
• AGIT Global North America, Inc.
• Tahe Outdoors Ltd
• Billabong International Limited
• Boardriders, Inc.
• CANNIBAL SURFBOARDS
• Channel Islands Surfboards
• Firewire Surfboards, LLC
• Globe International Ltd.
• Global Surf Industries
• Gul Watersports Ltd
• Harbour Surfboards
• Hydenshapes
• Infinity Surfboards Inc
• JS Industries
• Keeper Sports Products, LLC
• Mt Woodgee Surfboards
• Naish International
• NSP International
• Rip Curl International Pty Ltd.
• Rusty Surfboards

Key Topics Covered

I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

• Impact of COVID-19 Pandemic and Looming Global Recession
• Surfing Industry Bears the Brunt of COVID-19 Pandemic
• Pandemic Weakens Economic Environment, Triggering Negative Tide in GDP
• World Economic Growth Projections (Real GDP, Annual % Change) for 2019, 2020 & 2021
• Surfing - Global Key Competitors Percentage Market Share in 2022 (E)
• Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)
• Surfing: A Popular Sporting & Leisure Activity
• Surfing Techniques
• Types of Surfing
• Surfing Equipment, Apparel & Accessories
• Other Surfing Equipment
• Surf Apparel
• Global Market Prospects & Outlook
• Surfboards: The Leading Segment
• US Leads the Global Surfing Market
• Competition
• Select Popular Surf boards Worldwide
• World Brands
• Recent Market Activity

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

• Demographic Factors Influence Sales of Surf Gear and Surf Wear
• Women & Girls: The New Wave of Surfers
• Surfboard Market: Rise in Leisure and Professional Surfing to Drive Long-term Growth
• High-Performance Surfboards Gain Popularity
• Surfboard Innovations to Spur Growth Opportunities
• Wooden Surfboards: An Eco-friendly and Sustainable Option
• Electric Fin Surfboards
• Carbon Technology to Improve Surfboards
• Hybrid & Uniquely-Shaped Surfboards: A Mix of Improved Performance, Convenience & Fun
• Innovation in Fin Designs Aimed at Improving Control & Steering of Surfboard
• Rising Interest in Surfboard Volume Metrics to Lend Traction for Market
• Aviation Inspires New Surfboard Designs
• Battery-driven Surfboard Powers Electric Surfing Market
• Surfboards Find Use in Snowboarding
• Use of Carbon Fiber Waste in Surfboard-Making
• Smart Surfboard Fin for Monitoring Ocean Warming
• Other Innovations in Surfing Equipment
• Surfing Apparel: Focus on Surf Wear Combining Functionality & Fashion
• Fashion Influences in Men's Surf Wear
• Wetsuits: Recreational & Professional Surfing to Drive Gains
• Performance Surf Wear: Poised for Growth
• Rising Popularity of Adaptive Surfing to Present Long-term Growth Prospects
• Select Notable Adaptive Surfing Organizations Worldwide
• Emergence of Surfing Therapy for Treatment of Mental Illnesses: Potential Growth for Surfing Equipment & Apparel
• Artificial Wave Pools and Surf Parks Bring Surfing to Landlocked Areas: Potential for Surf Apparel and Gear
• Prominent Technologies Used for Artificial Wave Generation
• Efforts to Develop Professional Surfing into Arena-based Sports Fan Development of Surf Parks
• Surf Tourism Dynamics to Influence Demand for Surf Apparel and Surf Gear
• Pandemic Severely Impacts Travel & Tourism Industry, Presenting Challenges for Surfing Industry
• Surf Tourism in Asian Countries Struggles due to Coronavirus Pandemic
• Health + Wellness + Surfing: The New Mantra for Success for Surf Tourism
• Luxury Surf Tourism: Potential for Long-term Growth
• Technology Advancements to Spur Market Opportunities in Surfing Market
• Sustainable Practices Gain Prominence in Surfing Industry
• Eco-Friendly Surfboard Materials & Production Techniques
• Algae-based Surfboards Emerge as Sustainable Alternatives to Standard Surfboards
• Entertainment Industry Promotes Surfing Culture, Driving Market Growth
• Media Emerges as a Key Promotional Platform for Surfing Companies
• Sales Continue to Gain Traction through Online Channels
• Key Market Issues Facing Surfing Market

4. GLOBAL MARKET PERSPECTIVE

III. MARKET ANALYSIS

IV. COMPETITION

• Total Companies Profiled: 131

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New Study Confirms the Explosive Growth of Surfing

A new report shows the number of surfers is trending upwards, and now more than one out of every 100 people in the U.S. take part in the sport. These numbers are good news for those looking to create human-made waves. 

More Surfers Than Ever Before

Data from the Sports & Fitness Industry Association (SFIA) surveyed 18,000 people to discuss their activities and found more than 3,400 surfed in 2021. This number is a slight decline from 2020, but overall the amount of surfers has steadily grown in the past five years, with participation booming at the start of the pandemic. 

Based on the findings, 1.1% of Americans ranging from six-year-olds to seniors, now surf. Even more interesting, the survey found surfers who live all over the country, including those in landlocked states far from the coast. Overall, the report found a more than 35% increase in surfers in less than a decade.

Surf Parks Meeting Demand

Following this surge, there has also been a recent boom in big announcements in the surf park industry, including two new parks in Texas, a Beach Street Development project in Houston and plans for a Surf Lakes park in Austin , and the recent addition of UNIT Surf Pool to a project underway in Florida . These new projects demonstrate the industry is making the right moves to meet the growing amount of surfers.

“We’ve heard anecdotally from surfing hardware suppliers, and we’ve noticed in the lineups that over the pandemic, the surfing population exploded,” says Jess Ponting of Surf Park Central and an SDSU professor focused on sustainability in the surf industry. “This study confirms a 35% increase in core surfers from 2019-2021. That is remarkable and a pretty amazing data point for surf park developers to have in their back pocket.”

In a recent interview at Surf Park Central, Fernando Odriozola of Wavegarden shared just how busy demand has been for their wave technology, saying in part, “We expect that we’re going to be delivering projects at the rate of six to ten projects a year starting in 2024. Very exciting times.”

Similar answers could be found from other company leaders, including Surf Lakes, Endless Surf and more. 

SFIA Research, powered by Sports Marketing Surveys USA (SMS), is the sole provider of marketing research and analysis for the Sports & Fitness Industry Association (SFIA), whose purpose is to support our member companies and promote a healthy environment for the sporting goods industry by providing access to thought leadership, advocacy and public affairs, research, and member services.

The organization conducted similar research on dozens of other sports and activities. 

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Surf tourism sustainability for destination communities in the Global South

Published by the caspr team on july 4, 2022 july 4, 2022.

By Cole Williams

My research will investigate the sustainability of the surf tourism industry for destination communities in the Global South and develop new destination governance strategies with the aim of improving the lives of local populations.  This involves analysing the flow of surf tourists from the developed world to the less developed world where, in many coastal towns, surf tourism has become the primary industry and livelihood for local communities. A vision of wonderland constructed by the surf media and surf tourism industry of perfect uncrowded waves in remote tropical locations which, along with overcrowding at surf breaks in developed nations, has resulted in a significant increase in the number of surf tourists in recent years. However, in many cases, the local community have been written out of the narrative and the socioeconomic and environmental impact of the industry has been largely ignored.

With the relatively new expansion of the surf travel industry, a new economy in many coastal communities across the world has been created, contributing to local capacity building and livelihood diversity through tourism rather than a reliance on fishing or agriculture. However, it has been argued that, due to the application of a neoliberal development model in many coastal towns that are dependent on surf tourism, the impacts have not all been positive.

Photo by Cath Leo Benefits are not evenly distributed within the community, with many foreign residents dominating the industry. Resource and labor exploitation is common and local populations have been displaced from their land, the foreshore has been privatised, and beach access has been restricted. In some cases, the surf tourism product itself—the wave—has also been privatised.

However, despite the reported negative impacts on destination communities, surf tourism scholars to date have not adequately addressed community perspectives of tourism or sufficiently engaged the local populations in their research.

My research plans to employ an ethnographic case study in Panama, a region which has been understudied in surf tourism research despite its significance as a primary industry in many coastal communities. My research will critically examine resource management by engaging key stakeholders in the industry. However, it will also approach an analysis of the impacts of tourism by engaging the local community outside of the surf industry to understand their attitudes and perspectives towards tourism. In this way new insight will be gained into the social impact of surf tourism on destination communities. Subsequently, through community engagement and the development of new destination governance strategies, my work aims to improve the lives of marginalised community members in tourism destination communities.

Happy kids in Panama

*Panama opened its borders to tourists in March of 2020 and reported record numbers of surf tourists in the 2021/2022 Caribbean high season, illustrating that surfers are an extremely crisis resistant component of the tourism sector.

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With surfing worth almost $3bn annually to Australia's economy, surf spots need more protection, study finds

The feeling of riding a wave might be priceless, but a new study has put a dollar value on what surfing means to Australia.

Research from the Australian National University (ANU) has found surfing injects $2.7 billion into the Australian economy each year, with surfing considered to be the country's second-most popular water-based sport after swimming.

It found the average adult surfer spent $3,700 annually on travel and equipment, which can include everything from funds for accommodation, petrol and parking down to sunscreen, wetsuits and surfboards.

"What we're trying to get across is an understanding that waves and the surf breaks that generate those waves are valuable," ANU survey lead Ana Manero said.

"They are valuable for people's wellbeing, are valuable for community collectiveness and are valuable to the economy."

'First of its kind' study

Dr Manero said the study was "the first of its kind at the national level", citing a lack of research on the economic impact of Australia's surfing culture despite its popularity.

She also found infrastructure, climate change, coastal erosion and overcrowding pressures could affect waves and, in turn, the economy.

Dr Manero has called for a greater focus on protecting Australia's valuable surf spots, pointing to a previous ANU study which found a surf break off the coast of Mundaka in northern Spain disappeared following the dredging of a river mouth.

She has also cited the expansion of the Ocean Reef Marina in Perth, WA, which she said resulted in the loss of three surf breaks in 2022 .

Between these cautionary tales, and the latest ANU study , Dr Manero believes there should be more formal legal protection for waves through the form of national legislation, as seen in New Zealand and Peru.

"There's only a few waves across NSW and in Victoria that have any form of legal protection … so what we're trying to do with this study is document the value that this asset provides."

The research found that of Australia's 1,440 documented surf breaks, 20 had some form of legal protection, including Lennox Head, Cronulla and Bells Beach.

These were in the form of NSW Crown Lands Act 1989 and Victoria's Heritage Act 2017. 

World Surfing Reserves and surf management plans also exist in Australia, but Dr Manero said they lack legal weight. 

Good for the mind

Surfing World Magazine editor Sean Doherty said the research serves as proof that surfing has value.

He wasn't surprised by the $3,700 annual cost either.

"Knowing some of my friends, I'm surprised it's that low actually, certainly for the more committed fringe," he said.

"A new surfboard is $800 to a thousand bucks, a wetsuit's 600 bucks ... that three-and-a-half grand would disappear pretty quickly i reckon."

Data was collected via an online survey between February and May 2023, which returned 569 responses.

That data was aggregated to a population of 727,382 adult surfers in Australia, as reported by the Australian Sports Commission.

Aside from the economic value of surf breaks, the study highlighted the mental benefits they could bring, with 94 per cent of respondents finding that surfing improved their mental health.

"It puts a dollar figure on something that generally doesn't have a dollar figure on it and that's the wellbeing of hundreds of thousands of Australians that paddle out every day," Mr Doherty said.

Kirsty Furbank, who has been surfing since she was 11 and now runs a surf school at Bermagui on the New South Wales far coast, agreed with the finding.

"I think with surfing, the thing I find most beneficial is how much it brings me into the present moment," she said.

"The ocean is so unpredictable and when you're out there, you have to focus on what's coming."

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19 of the most surprising statistics about tourism

I t’s World Tourism Day, a time – these days – for much pontificating about sustainability and the impact of travel upon the planet. Instead, we’re going to take a look at some of the more surprisingly facts about the tourism industry. It’s all perfect fodder for your next pub quiz. 

Aviation accounts for just 2 per cent of global carbon emissions

But first, a word on sustainability. Alongside giving up meat, taking fewer flights is usually billed as the best way for individuals to cut their carbon footprint, and with the recent “flight shaming” trend, it can feel like we’re being collectively bullied to stay on the ground. All of which might lead one to assume that aviation accounts for a considerable chunk of global emissions. The actual figure, therefore, may be smaller than you’d imagine. In 2022 aviation, when the industry reached 80 per cent of pre-pandemic levels, it accounted for just 2 per cent of global carbon emissions. 

By 2030, one in four tourists will be Chinese

A few years ago, the China Outbound Tourism Research Institute (COTRI) predicted that overseas trips by the country’s residents would increase from 145m a year to more than 400m by 2030. In other words, it would account for around a quarter of international tourism. The pandemic put the brakes on such staggering growth, but expect things to start picking up again – fast. 

Saudi Arabia wants to surpass France as a holiday destination

Speaking of 2030, that is the year when Saudi Arabia wants to start welcoming 100m annual visitors – more than the record 91.1m France, the world’s most visited country, welcomed in 2019. It’s all part of Vision 2030, the state’s grand plan to jettison its overreliance on oil. Central to that plan will be the launch of Riyadh Air, to take on the likes of Emirates, the construction of a vast new airport designed to accommodate up to 120m annual passengers, and the creation of two new coastal “cities” – Amaala and Neom – to lure sunseekers . 

France’s number two tourist town?

Paris is number one – naturellement. But number two isn’t Bordeaux, Nice or Marseille. It’s Lourdes, a town of 13,000 residents that manages to attract 6m visitors every year thanks to the apparitions of a peasant girl called Bernadette. It has 279 hotels to choose from, according to Booking.com – only the French capital has more.

Only 0.07 per cent of the world’s population have been to Antarctica

You get that rough figure if you divide the number of people who visit Antarctica each year (100,000) by the number of people born each year (140m). But even fewer have been to the least visited country on Earth, Tuvalu – just 0.0026% of us (or 3,700 people a year). 

More Britons visit the Canary Islands each year than Italy

Lying on a hot volcanic rock? It’s better than Rome, Florence, Venice, Tuscany, the Dolomites, the Cinque Terre and the Amalfi Coast rolled into one. That’s according to official figures which show that around 5m of us go to the Canaries each year, compared with the 4.1m who visit Italy.

The biggest hotel on Earth is not in Las Vegas

Twelve of the world’s 20 largest hotels, in terms of total rooms, are found in Sin City. But number one, the First World Hotel (which has a staggering 7,351 rooms), is somewhere rather more obscure. The Genting Highlands of Malaysia. It will soon lose the record, however. The US$3.5 billion Abraj Kudai in Mecca, under construction since 2015, will have 10,000 rooms.  

And Macau makes more money from gambling tourists than Las Vegas

Another win for Asia. Macau has earned a reputation as the “Monte Carlo of the Orient”. Chinese games – like Fan Tan , a version of roulette – traditionally dominated its casinos, but the last 20 years have seen a move to embrace the many western-style ways of parting the punter from their money – to the extent that, in 2007, Macao overtook the Las Vegas Strip on gambling revenues. 

Which is the most luxurious place on Earth?

What – or where – is the most luxurious place on earth? New York? Dubai? Abu Dhabi? Obviously, the answer depends on how you are defining “luxurious”. But if the key metric is “city with the greatest number of five-star hotels”, then the identity of the most gleaming metropolis may surprise you. It used to be London, but as of earlier this month, and the release of the 2023 edition of jet-set bible the Forbes Travel Guide , the place in focus is – again – Macau. Said chic dot on the map of the Far East now boasts 22 hotels in the uppermost bracket.

Inverness is more popular than Stratford-upon-Avon

With its Shakespeare connections, surely Stratford-upon-Avon welcomes more tourists than plucky little Inverness? Not so, according to VisitBritain. London is number one, by a mile (21.7m overnight visitors in 2019, the last “normal” year), followed by Edinburgh (2.2m), Manchester (1.6m) and Birmingham (1.1m). Stratford lags way down in 17th, with 271,000 arrivals, just below Inverness (which, we assume, is used by many as a launch pad for jaunts around the Highlands).

And Reading trumps Windsor

Both are in Berkshire, but only one can boast the largest inhabited castle on the planet, Britain’s branch of Legoland, and a picturesque riverside racecourse. Yet it is Reading that makes VisitBritain’s top 20 (237,000 visitors in 2019) at the expense of Windsor. 

The Maldives really needs your money

The value of tourism to the Maldivian economy is more than US$2bn – or 32.5 per cent of its GDP. Only one destination (hello again Macau) is more reliant on your money . Needless to say, the last few years have been a struggle. 

Tourists outnumber locals by 7,853 to 1 in the Vatican City

The Vatican City has just 764 permanent inhabitants, measures a titchy 0.2 square miles, and receives – according to some sources – 6m visitors a year. That’s 7,853 tourists per resident or 31.58m per square mile.  

Bangladesh is the world’s least touristy country

At the other end of the scale is Bangladesh. With a population of 169.8m but only 323,000 annual visitors, it welcomes just 0.002 tourists per resident per year, making it perhaps the least touristy country on Earth.

Iran has 25 World Heritage Sites

This won’t surprise anyone who has been there – it’s a fascinating place packed with history (though currently off-limits, according to the Foreign Office). But those who don’t know it well might raise an eyebrow to learn that it trumps the likes of Japan, the US and Greece when it comes to World Heritage Sites . 

Bicester Village is almost as popular as Buckingham Palace

Among Chinese visitors that is. Travellers from the world’s most populous country have some other curious destinations on their wishlist . Around 150,000 visit Trier every year, for example, making it the most sought-after German destination among Chinese globetrotters. Why? It is the birthplace of Karl Marx, of course. And Montargis, a small town south of Paris, is also inexplicably popular. That’s because hundreds of young Chinese scholars studied there in the early part of the 20th century, including many future stars of China’s Communist Party. 

English really is the global language

Thanks to a combination of empire, mass tourism and invasive Western culture, English really is the global language. According to David Crystal’s book English as a Global Language, at least half the population of 45 countries speak it. There are also just 13 countries where fewer than 10 per cent of the population speak English, including China, Colombia, Brazil and Russia. 

16 of the world’s 30 busiest airports are American

A combination of international travel slowdown and America’s ravenous appetite for flying meant that in 2022, 16 of the world’s 30 busiest airports (in terms of total passenger numbers) were on US soil. Number one, as it has been each year since 1998 (except for 2020, when it was temporarily unseated by Guangzhou Baiyun International Airport), was Hartsfield–Jackson Atlanta International Airport (93.7m passengers for 2022). 

Albania is already welcoming more tourists than in 2019

The pandemic saw tourism slump across the planet, but some countries have recovered far quicker than others. They include Turkey, the fourth most visited country in 2022 (50.5m overseas arrivals, a shade under its 2019 figure of 51.2m), the UAE (22.7m arrivals in 2022 vs 21.6m in 2019) and, perfect for budget sunshine, Albania (6.7m arrivals in 2022 vs 6.1m in 2019). 

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Local News | San Clemente officials approve $1.7 million…

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Local News | San Clemente officials approve $1.7 million project to add more sand to North Beach

There’s little sand space for the residents and visitors to enjoy as erosion has chipped away at this stretch of coastline.

The City Council has decided to spend $1.7 million to bolster North Beach with 30,000 cubic yards of sand, declaring an emergency this week to quickly get the efforts underway.

“If you’ve been to North Beach lately, you will see that the beach is in pretty dire straits,” said Leslea Meyerhoff, the city’s coastal administrator.

The sand will be brought from the Santa Ana River, likely in mid-July. The county needs to rid the channel of sand coming down from the mountains as part of its flood maintenance program.

The project is similar to a county-effort that transported an estimated 45,000 cubic yards of sand from the Santa Ana River to Capistrano Beach last summer.

“They’ve got a lot of extra sediment,” Meyerhoff said. “They are cleaning it, sorting it and stockpiling it for the city to use.”

Each truck will hold about 10 cubic yards, with about 40 loads transported a day, she said. It will be spread out across 1,500 feet of beach, from North Beach to the access way at Dije Court.

The area covers a portion of beach that is in the Orange County Transportation Authority’s area of concern , with the agency also proposing plans to add rocks and sand in its efforts to try and protect the rail line that passes oceanfront through there.

“This will not only directly benefit the city, but it will also directly benefit the railroad,” Meyerhoff said.

The latest project is just one way the city is attempting to rebuild its beaches , which have suffered in recent years from severe erosion that has wiped out much of their sand space.

And this is not the first time sand has been brought to North Beach. In 2016, the city imported an estimated 12,000 cubic yards at the cost of about $600,000.

The project will require the stretch of beach to be closed Monday through Thursday, with the beach open Friday, Saturday and Sunday.

Water quality tests will need to be done, as well as surf monitoring reports. If the project goes past Aug. 22, the city would also have to conduct grunion monitoring.

The city has already gained approval for two of four permits needed and received five bids for the project, ultimately selecting GCI Construction for the job.

Meyerhoff brought bags of sand to the council meeting this week to show samples of the material quality, which has to meet criteria set forth by the U.S. Army Corps of Engineers. The county sorts and cleans the sand, ensuring the grain size is compatible with San Clemente’s sand.

The contractor and city will be doing daily inspections to make sure the sand is not filled with cobble, as was initially a problem for a recent Army Corps of Engineers replenishment project near the pier. The agency had to switch dredging locations.

Christopher Butler, president of the North Beach Community Association, said plans for the latest replenishment project are a positive sign that the city is turning its focus to the northern end of town, which is often overlooked.

“I think people are starting to realize North Beach is a gem, it’s the entrance to our city and it’s key in attracting tourism and business developments,” he said. “The city is listening and has really made an effort to do something about it.”

Without sand, there’s no beach, he said, and that impacts everything from a resident wanting to take their daily stroll on the beach to tourism appeal.

The area is a preferred stop for people taking the Metrolink and Amtrak who don’t want to get off or on at the busier pier stop, and with the food hall and events center at the historic Miramar Theater expected to be done later this year and a 60-room hotel planned for nearby, even more people are expected to be visiting the area.

“When the beach isn’t active,” Butler said, “we don’t get the foot traffic or commerce for the local businesses.”

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