travel marketing executive

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Travel Agency Marketing Manager Job Description

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Bojan Maric

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Responsibilities, requirements, salary ranges for travel agency marketing managers, similar roles to travel agency marketing manager, get more travel agency marketing manager job description inspiration, hire better, more affordable marketers, travel agency marketing manager job description template.

We’re looking for a Travel Agency Marketing Manager to discover our target audience’s pain points and plan advertising strategies in accordance with the data obtained.

You will be responsible for choosing the best advertising channels, creating short- and long-term marketing plans, collaborating with the rest of the Marketing team to discover the best strategy implementation methods, tracking the success of our marketing campaigns, and reporting to the Director of Marketing.

Occasionally, you will organize promotional events and design loyalty programs.

Our ideal Travel Agency Marketing Manager candidate has an educational background in Marketing, Business, or Communications and [x] years of experience working as a Marketing Manager. Experience working in Tourism is a plus.

Participate in the development of annual marketing strategies
Choose the best advertising channels for different marketing projects
Determine project priority and participate in the creation of marketing collateral
Improve existing marketing strategies by tracking KPIs and adjusting departmental processes accordingly
Create or assign someone to create supporting documentation for strategy implementation
Develop a success-tracking system
Analyze reports from lower-level Managers and present them to the Director of Marketing
Bachelor’s in Business or Communications
[x] years of experience in the Marketing industry
Tourism Marketing experience is preferred
Experience with CRM (Zoho, LeadSqared, Kapture Travel), booking (PHPTravels, Bookinglayer), accounting (Xero, Travelworks, OnlineInvoices), and tour and itinerary building (Trip Creator, Tourwriter) software
Communication, interpersonal, and leadership skills

Salaries for Travel Agency Marketing Managers depend on various factors, such as their expertise, educational level, scope of work, and company size and location.

According to Glassdoor , Travel Agency Marketing Managers earn the following amounts across the United States:

If you copy a job description template without tailoring it to the type of employee you need, you’re bound to receive hundreds of applications from unqualified candidates. To save time and money and hire the best Travel Agency Marketing Manager, you should write a detailed job description that includes all the requirements and responsibilities you can think of.

Don’t forget to add the benefits your company offers in your job ads since they can also make or break the deal for some candidates.

A Tourism Marketing Manager is not the same as a Travel Agency Marketing Manager since the former has a broader scope of work and promotes city/state/county tourism.

If you’re not looking for a Travel Agency Marketing Manager or want to expand your team further, check out these similar roles and our job description templates for them:

Marketing Manager
Tourism Marketing Manager
Marketing Campaign Manager
Marketing Traffic Manager
Market Development Manager
Customer Marketing Manager
Market Research Manager
Marketing Communications Manager
Performance Marketing Manager
Marketing Analytics Manager
Direct Marketing Manager
Marketing Operations Manager

If you’re not sure what to include in your Travel Agency Marketing Manager job ad, you can get inspired by looking at ones meant for general Marketing Managers and then add industry-related experience and requirements in yours. Some of the best places to find such job description examples are:

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B2B Marketing Executive

Definition, Responsibilities, Skills, and Salary

A top-tier executive at the C-suite level, the B2B Marketing Executive or Chief Marketing Officer (CMO), is the driving force of strategic marketing within an organization. From shaping the company’s public image to establishing its position as a market leader, its role is essential for driving business growth.

But what does it take to excel in this role? A unique skill set includes a profound understanding of the B2B landscape, leading teams, and aligning marketing strategies with the company objectives.

Step into the shoes of a B2B Marketing Executive as we discuss the responsibilities and skillset this position demands. Also, we explain the education leading to it and the critical first 90 days on the job.

How can you make $150,000 to $200,000 annually without bonuses as a B2B Marketing CMO?

Buckle up for a deep dive into the exciting world of B2B marketing leadership.

3 Article Highlights

Definition and Explanation of a B2B Marketing Executive
Details on Responsibilities, Skills, and the First 90 Days on the Job
Salary Range of a B2B CMO

Table of Contents

What is a B2B Marketing Executive

B2b marketing executive job description, education of a b2b marketing executive, b2b marketing executive salary, first 90 days of a new b2b marketing cmo, summary [tl;dr], frequently asked questions.

Subscribe and Learn B2B Marketing.

Understand the Definition of a B2B Chief Marketing Officer

A B2B marketing executive or Chief Marketing Officer (CMO) is an executive at the C-suite level. This top manager oversees the planning, development, and execution of an organization’s marketing initiatives.

The primary focus is driving business growth, and the CMO plays a crucial role in bridging the gap between brand perception and consumer engagement. Their main objective is to ensure that products and services resonate effectively with current and potential customers.

Chapter Overview

B2B Marketing Overview

Definition of a b2b marketing executive (cmo), origins and evolution of the c-suite, the c-suite [infographic].

There are two distinct markets: business-to-business (B2B) , where companies sell to other companies, and business-to-consumer (B2C) , where companies sell directly to consumers. This concept is straightforward yet still relevant in describing markets and customer types.

Examples of B2B industries include automotive, construction, chemical, oil and gas production, and textiles.

Moreover, it is common for a company to sell to B2B and B2C customers. Many companies have a wholesale segment (B2B market) while simultaneously selling to individual consumers in a B2C market.

Consequently, there are also two types of marketing. B2B Marketing and B2C Marketin g.

Business-to-business marketing (B2B Marketing) is all the actions and processes in promoting a product or service to other companies. Unlike consumer marketing, which targets individual consumers, B2B marketing explicitly targets businesses. Other commonly used terms to describe B2B marketing include industrial marketing , business marketing, or B2B industry marketing. These terms represent the same marketing discipline.

B2B and B2C in a Nutshell © B2B Marketing World

The B2B Marketing Executive, often called the Chief Marketing Officer (CMO), is a crucial member of the C-level suite. He or she is responsible for the creation and execution of comprehensive marketing strategies within a business-to-business environment.

The B2B Marketing CMO is not solely about promoting products and services but also about understanding industry trends, analyzing market data, and shaping the business’s strategic direction. Their expertise contributes to identifying new business opportunities, customer retention strategies, and aligning marketing objectives with the business’s long-term goals.

Further, this executive role develops the company’s brand image and positioning within the market. All marketing and communication responsibilities lie with the B2B CMO and his team.

The CMO is also important in creating relationships with other businesses, stakeholders, and potential clients. Due to the nature of business markets, network building is essential in a B2B context.

Adopting a customer-centric approach, the B2B Marketing CMO ensures that the organization’s offerings resonate with their business customers. The results are revenue growth and business expansion with a strong brand at heart.

The concept of the C-suite originates from the corporate sector, with the ‘C’ standing for the word “chief”, as in “chief executive officer”, “chief operating officer”, or “chief financial officer”.

The C-suite is essential to focus on a company’s strategy. These are a company’s top managers and make the most impactful and important decisions. The C-suite has evolved. New roles are part of the team to address the growing complexity of business operations and the digital age.

Members of the C-Suite include:

CEO or Chief Executive Officer
CFO or Chief Financial Officer
COO or Chief Operating Officer
CTO or Chief Technology Officer
CMO or Chief Marketing Officer

The CEO or Chief Executive Officer is the highest-ranking executive responsible for making major corporate decisions and being the company’s public face. The CEO sets the company’s strategy and direction and closely works with the board of directors.

The CFO or Chief Financial Officer manages the company’s finances. Including financial planning, risk management, and financial reporting. The CFO works alongside the CEO to shape the company’s future direction regarding fiscal performance and growth.

The COO or Chief Operating Officer handles the company’s day-to-day work and operations. They work closely with other C-Suite executives, ensuring business operations align efficiently with the established policies and strategies. The COO role is essential in B2B as industrial companies produce goods and are heavy on production processes.

The CTO or Chief Technology Officer oversees the use of technology within the organization, ensuring that tech resources align with the company’s business needs. Introducing this role into the C-suite reflects the increasing importance of technology in maintaining competitiveness. The CTO and CMO are closer than ever when it comes to MarTech (a new business combining marketing and technology).

The increasing demand for top-level marketing support introduced the role of the Chief Marketing Officer or CMO into the C-suite. The CMO, specifically in a B2B context, has become a key player in the digitized marketplace, where effective marketing strategies can mean the difference between business growth and stagnation.

Still, many companies have not yet understood the importance of having a marketer in their leadership team. Therefore, top-ranking B2B marketing executives are rare.

This infographic shows the discussed details of the B2B Marketing Executive, as part of the C-Level.

Caption © B2B Marketing World

The C-Suite Executive Management [Infographic]

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Responsibilities and the Necessary Skillset of a B2B CMO

A B2B Marketing Executive plays a vital role in driving business growth, shaping the company’s public image, and positioning it as a market leader.

Their primary objective? To develop and implement strategic marketing plans that help the business succeed. From strategic planning of marketing campaigns to overseeing their implementation – they are at the forefront of driving marketing and communication.

Responsibilities of a B2B CMO

Skillset of a b2b cmo.

We have already defined the primary role of a marketing executive. Now, let’s delve deeper into the key responsibilities of a CMO. Disclaimer: the pace of marketing is currently faster than ever, which implies that the job duties of marketing teams and management are continuously evolving. As a result, it is crucial to be flexible and capable of handling multiple responsibilities simultaneously:

Strategic Planning
Brand Management
Customer Engagement
Marketing Analytics
Team Leadership

1. Strategic Planning : One of the primary responsibilities of a CMO is to establish the strategic direction for the marketing department. This includes strategic planning, defining long-term objectives, and determining the methods, tools, and processes to achieve them. It is their duty to ensure that the marketing strategies align with the overall goals. The strategic marketing plan helps the company grow.

2. Brand Management : Branding is essential for B2B companies as the brand creates trust. Trust is a major aspect of long-lasting business relationships. The CMO is crucial in ensuring brand messages are consistent across all platforms. The brand needs to live up to the set expectations. By doing so, the brand drives growth and positions the company in consumers’ minds. The marketing executive needs to ensure that the brand identity and values are effectively communicated and connect with the target audience.

3. Customer Engagement : The modern CMO gets it – marketing isn’t just about getting new customers. It is about building long-lasting relationships. They create strategies to engage customers, attract them, keep them around, and strengthen those connections over time. This means developing campaigns and initiatives personalized to each customer’s needs and preferences, ultimately making them happier and more loyal.

4. Marketing Analytics : The CMO uses analytics to gain valuable insights and make informed decisions. By understanding customer behavior, preferences, and feedback, they can optimize marketing strategies for the best ROI. This involves tracking key marketing metrics, analyzing campaign performance, and using data to enhance marketing effectiveness.

5. Team Leadership : B2B CMOs are team players. Marketing has become diverse and complex. There is no “one-fits-all” approach. A successful campaign requires different skills. As leaders, the CMO oversees the marketing department. They ensure that campaigns and initiatives run smoothly and strategically align with the overall goals. A collaborative environment encourages creativity and innovation. Therefore, marketing team members can think outside the box and bring fresh ideas to the table.

In addition to their marketing department’s internal responsibilities, B2B marketing executives also work closely with other business units within the company. This collaboration ensures that marketing strategies align with the organization’s objectives.

Working together towards shared business goals contributes to the company’s overall success and growth. Their ability to navigate the ever-changing marketing landscape while keeping an eye on the big picture makes them effective leaders in their field.

The changing responsibilities of a Marketing CMO are also reflected in these answers from 188 Fortune 500 B2B Marketers:

Change in Core Responsibilities B2B Marketing Executive © Design: B2B Marketing World; Data: B2B Group

Understanding the customer, leading teams, and aligning marketing strategies with the broader company objectives requires a unique set of skills:

B2B Marketing
Analytical Skills
Customer Insight
Collaboration

1. B2B Marketing : A marketing executive needs a deep understanding of core marketing principles and strategies. You must identify target audiences and create B2B campaigns that engage, inform, and convert. Knowledge of the latest marketing technologies and tools is essential.

In the B2B landscape, where the decision-making process can be complex and lengthy , a B2B CMO must understand how to nurture relationships with business clients. This is done through strategic content marketing, SEO, social media marketing, and other digital channels.

2. Leadership : A B2B CMO should possess the skills to effectively build and manage high-performing teams, establish clear directives, and inspire team members. Given the numerous interactions with other departments, it is crucial to have the ability to address conflicts. And to establish a collaborative environment centered around shared goals.

3. Analytical Skills : Proficiency in marketing analytics tools and platforms is a must. You need to define key performance indicators and track them. This includes A/B testing, analyzing customer segmentation, and interpreting complex data sets to drive marketing decisions.

4. Customer Insight : Understanding customer behavior, predicting trends, and segmenting markets are crucial for customer profiling. B2B CMOs should have the skills to use CRM platforms, do market research, and implement customer feedback to enhance their marketing strategies.

5. Collaboration : As a marketing executive, you must establish cross-functional collaboration. This includes cooperation with sales, product development, finance, and other departments to align marketing strategies with overall business goals.

How to Become a Marketing Executive

There are three pillars of education to become a marketing executive in the B2B environment.

First, a solid foundation in marketing .
Second, a comprehensive understanding and proven track record of how B2B markets and companies operate. A technical education can greatly assist in mastering this demanding task.
Finally, your management and executive education is often attained through post-graduate studies such as an MBA degree.

B2B Marketing Education

Management and executive education, how to become a marketing executive.

To establish a solid foundation for a B2B Marketing Executive role, a formal education in marketing or a related field is highly advantageous.

The most common path is to pursue a Bachelor’s degree in Marketing, Business Administration, or a related field.

These programs typically cover essential subjects such as marketing principles, consumer behavior, market research, and strategic marketing. These subjects are critical to understanding marketing basics and establishing a solid foundation.

For those willing to delve deeper, a Master’s degree in Marketing is a great next step. Such programs go beyond the basics to cover advanced topics like brand management, digital marketing, sales management, and international marketing. Some B2B Marketing Executives even opt for doctoral degrees, specializing in areas like consumer psychology or strategic marketing.

While considering formal education, it’s important to look for programs that offer opportunities for practical application, such as:

internships,
co-op programs,
or capstone projects.

These allow students to apply what they have learned in a real-world setting, honing their skills before stepping into the B2B marketing arena.

In addition, many universities and colleges have started integrating B2B marketing modules into their curriculum, given its growing significance. These specialized courses can equip you with advanced marketing strategies relevant to the B2B environment.

Remember, formal education can provide a comprehensive understanding of marketing principles, but the learning shouldn’t stop there. The marketing field is ever-evolving, and staying current with industry trends and techniques is essential through continuous learning and professional development.

These are some great options to deepen your B2B marketing education:

Online Learning
Professional Certifications
Learning on the Job
Networking and Mentorship

1. Online Learning : Digital platforms are on the rise. Quality learning options are easy to access and available online. Websites like Udemy and LinkedIn Learning offer marketing courses and sometimes also on business marketing. These courses, often taught by industry professionals, provide practical insights and flexible learning schedules.

2. Professional Certifications : Another option is to earn a professional certification from renowned marketing institutions. For instance, the American Marketing Association offers the PCM (Professional Certified Marketer) in marketing management and other marketing disciplines.

3. Learning on the Job : Perhaps the most practical education comes from on-the-job experience. Working in a B2B environment allows you to apply theory into practice, learn from real-world challenges, and understand customer behavior firsthand. It is essential to choose the right company and the right team and management to learn from.

4. Networking and Mentorship : Join professional networks, attend industry conferences, and seek mentorship from experienced B2B marketers. LinkedIn is a great place to do so. The platforms offer opportunities to learn from the experiences of others, stay updated with the latest trends, and establish valuable industry connections.

Remember, the best education combines both theoretical knowledge and practical experience. Whichever path you choose, continuous learning and adaptation are fundamental for the B2B marketing executive to be.

A career as a marketing executive requires a robust foundation in management and executive education. This provides an understanding of the broader business landscape, equipping you with the ability to make strategic decisions and navigate complex business scenarios.

MBA Programs : Many B2B Marketing Executives opt for an MBA (Master of Business Administration) degree. Renowned institutions like Harvard, Stanford, and Wharton offer comprehensive programs. They give you crucial skills such as leadership, strategic thinking, and financial understanding. Some MBA programs even offer specialization in marketing, which can be an added advantage to further deepen your marketing knowledge.

Executive Education Programs : These are short, intensive courses many top business schools offer. They are tailored for executives looking to add new skills or update their knowledge, covering subjects like strategy, leadership, and innovation. They are typically modular and can be completed alongside your regular work.

PhD Programs : A PhD in Marketing or a related field is another option. This path is especially useful if you aim for a senior executive role or wish to specialize in a particular aspect of B2B marketing. It demonstrates a high level of expertise and commitment. A marketing PhD is a door opener for a second career path in teaching and publishing.

It is definitely a big advantage to gain one of these management-centric educations. However, a skilled marketer with a profound academic degree will likely have the necessary skills to obtain a CMO role in most SME companies.

Start by embracing responsibility early on. Actively seek out challenging roles and demanding projects. It’s particularly beneficial to engage in lighthouse projects that involve top management. Additionally, aim for job stability rather than frequent changes. Establish a solid foundation by working with a mid-sized company for 3-5 years.

Unfortunately, there is no checklist on how to become a marketing executive. But taking the above tips by heart gives you the right mindset and likely a competitive advantage over others.

Want a mentor to guide you? Let’s talk!

How Much Do Marketing Executives Make

The salary of a B2B Marketing Executive can vary widely depending on factors like the company size, industry, location, and level of experience. On average, B2B Marketing Executives make around $150,000 to $200,000 annually in the United States, without bonuses.

In larger multinational companies, this can go up to over $200,000 annually. This usually includes incentives and bonuses based on performance. Like any profession, the more experience and expertise you have, the higher your potential earnings can be.

Marketing Executive Salary Overview

Influencing factors.

As said, the range of a B2B CMO is broad and depends on multiple factors. Here is an overview of the annual salary:

Source: Techtarget , Glassdor , 6Sense

You may have noticed that the salary range in the above overview is quite big. This is because several factors influence a marketing CMO’s salary. While some are specific to B2B, the other factors are like for other jobs:

Company Size

Country and City
Base salary and Bonuses
Marketing Organization

1. Company Size

The size of the company plays an essential role. Larger organizations typically have bigger budgets, meaning they can afford to pay higher salaries than smaller firms. The company’s financial stability and growth potential can also impact the salary range. A well-established company may offer a more competitive salary package to attract top marketing managers.

2. Industry

The industry in which the company operates also has a big impact. Industries such as technology, finance, and pharmaceuticals are known to pay higher salaries due to their high-revenue nature. Additionally, emerging industries and niche markets may offer higher wages to attract experienced B2B marketing executives with specialized knowledge and expertise. In some countries, like Germany or Austria, the salary is based on a collective agreement valid for all employees of a particular industry. Industrial industries have higher salary levels than, e.g., government or commerce.

3. Country and City

The geographical location, particular country, and city have an impact on the salary as well. For example, a B2B CMO in a major city like New York or London will likely earn more due to higher living costs. Further, the competitive job market compared to one in a smaller city increases compensation levels.

4. Base Salary and Bonuses

The compensation package of a B2B Marketing Executive is not limited to the base salary. Additional earnings come in the form of bonuses, typically tied to the performance of the individual and the marketing organization. These bonuses can be based on achieving specific targets, such as revenue growth, customer acquisition, or market share. Therefore, the total compensation of the CMO depends significantly on his performance. Up to 100% bonuses are possible.

5. Marketing Organization

Lastly, the structure of the marketing organization itself can affect pay. For instance, if the organization relies heavily on digital marketing strategies, the CMO’s proficiency in these areas increases salary. Probably the most impactful aspect is the level of responsibility and leadership required. A B2B Marketing Executive who oversees a large team or has strategic decision-making authority is compensated at a higher level.

Learnings from 6 Real Life Examples

These are first-hand experiences of CMOs and how they have handled their first 90 days as marketing executives:

Build Relationships and Understand Expectations

Foster a collaborative team culture, learn, assess, and execute, engage with customers early on, understand the sales process, conduct a thorough company review.

After multiple first 90-day experiences, I’ve learned how to make the most of that time.

First, get to know your team both personally and professionally. Employees want to work for someone who appreciates them and is interested in their well-being.

Second, make powerful alliances and build relationships with your peers. By doing this, you ensure you understand their challenges, opportunities, and how you can support each function in the company.

Last, know what is expected of you in the first 90 days and beyond. Don’t leave it to chance. With your boss, go over goals, KPIs, projects that need to be completed, and how you can help them so that you add value from the very first day.

Sarah Guckes , Chief Marketing Officer, EverView

In my experience, the first step for any new B2B marketing executive is learning about the team you’ll lead. Get to know them as a team and as individuals, and take the time to build rapport and relationships. Learn what skills they want to develop and where they feel the marketing function can be improved.

A large part of the executive role is leadership, and gaining insight into your team members is crucial to your and their success. Then, start building your team culture. I’ve always found a culture that fosters mutual respect, collaboration, teamwork, and striving for common goals to be a very effective one. A strong team can make a large and lasting impact, even if small.

Robyn Hobson , Chief Marketing Officer, Remote Vans

The best tip(s)—learn everything you can about your business, a full 360-degree view from multiple sources. This includes its products, customers, value proposition, competitors, etc.

Also, assess your team as objectively as you can and set forth to make any adjustments. Develop and build relationships throughout. Simultaneously, you should be focused on actions, on actually executing (as an executive, it’s your job) with vigor to move the business forward.

Ben Wilbert , President, Bluejacket Marketing

Prioritize speaking with as many customers as possible early on.

While there is always a range of “must-dos” when forming or taking over a marketing function, accelerating your understanding of your market, what motivates your customers, and how your product or service helps them is key to ramping up your effectiveness as a marketing leader in those first 90 days and beyond—particularly if you are new to the company or industry.

Jumping onto calls and face-to-face meetings with new and old customers will help you identify the key themes and needs that will inform your immediate marketing priorities and influence your decision-making around forward strategy, team composition, and marketing activities.

Gaining a deeper understanding of the market will also help you to set up a more valuable dialogue with leadership across sales, product, and other commercial functions, setting you up for longer-term success in your role and ultimately helping drive more growth as a marketing leader.

Tom Lloyd , Founder and Managing Partner, tllo

As a founder who has hired several professionals, the top tip is to spend the first 90 days deeply understanding the sales process, funneling through data analysis, and talking to reps.

Grasping the nuances of the customer journey is crucial to aligning marketing strategies. Resist making sweeping changes early on or getting distracted by vanity metrics like website clicks. Instead, identify gaps where marketing can tighten messaging, fill the funnel, and accelerate conversions. This lesson was learned after an early marketing misfire that didn’t move revenue.

Marketing carries immense responsibility for pipeline generation. Putting in the work upfront to intimately learn the business will drive strategies that result in exponential growth.

Ankit Prakash , Founder, Sprout24

While your primary responsibility may be driving growth, it’s crucial to allocate ample time for a thorough review of the company to discern what is working and what isn’t. Additionally, taking the time to understand the company’s core essence is key to developing unique strategies and effectively communicating with the target audience.

Jason Vaught , Director of Content, SmashBrand

B2B Marketing Executive in A Nutshell

Definition : A B2B Marketing Executive, alternatively known as a B2B Chief Marketing Officer (CMO), plays a key role in business-to-business entities. They are gatekeepers of the company’s marketing vision and are tasked with positioning their organization favorably in the B2B landscape.

Job Description : The B2B CMO is responsible for formulating and implementing marketing strategies that drive business growth. They orchestrate marketing campaigns, manage critical relationships, and analyze data to derive valuable insights and guide decision-making processes.

Skillset : The skills required for a B2B CMO are multifaceted. They must possess leadership, strategic thinking, and data analysis skills to understand market trends and consumer behavior. Additionally, relationship-building skills are critical, fostering a climate of collaboration within and outside the organization.

Education : B2B Marketing Executives typically hold a bachelor’s degree in marketing, business, or a related field. An MBA or a master’s degree in a similar discipline can provide a competitive edge. Ongoing professional development through seminars, workshops, and courses is also beneficial in keeping up with evolving market trends.

Salary : The salary of a B2B Marketing Executive is dependent on numerous variables, including location, industry type, the size of the team they oversee, and their expertise in specific areas like digital marketing strategies.

First 90 Days : The initial 90 days of a new B2B Marketing CMO’s tenure are vital. This period involves setting realistic and achievable goals, forging strong relationships with team members, and comprehending the organization’s dynamics and culture.

Find Answers to the Most Important Questions

A B2B Marketer works in a Business-to-Business marketing team and addresses other companies as a target group. Contrary to a B2C Marketer whose target group is consumers, not other businesses.

Stephan Wenger

B2B Marketing Expert, Editor and Marketing Management Consultant

Stephan Wenger is a seasoned B2B Marketing Expert with more than 10 years of experience in leading global companies. His extensive expertise lies in the realms of B2B online marketing, content marketing, strategic marketing, and driving synergy between sales and marketing, including effective lead management.

B2B Marketing Manager

A B2B Marketing Manager is a strategic marketer responsible for driving business growth by implementing and managing marketing strategies aimed at other businesses. This article outlines a detailed definition, B2B marketing team examples, responsibilities, skills, and salary of a marketing manager.

B2B Marketing World

This blog gives insights, ideas, definitions and proven strategies for modern Business-to-Business Marketing. B2B marketing describes all activities a company does to market a product or service to another company.

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Marketing Jobs In Travel

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Car Hire/Coach/Rail
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Contract/Procurement
Fares/Ticketing
Foreign Exchange
Home Working
HR/Recruitment
IT/Technology/Web
Product/commercial
Reservations
Tourist Board
Tour Operator
Travel Agent

Meet The Team

A.J. Rick Mazza

President and CEO, American Marketing Group

A travel industry visionary for more than half a century, Rick is the founder, president and CEO of TRAVELSAVERS and its parent company American Marketing Group. He has been a tireless advocate for the success of the independent travel advisor and has guided the creation of 19 pioneering and highly successful companies that have advanced the industry.

Rick founded AMG in 1970 to serve and strengthen the travel agency community. AMG encompasses TRAVELSAVERS, the first marketing group for travel advisors, and NEST, the first and only marketing group for independent home-based agencies. Both networks were bold new concepts and business models that organized agencies into cooperatives, offered support, and pooled their buying power to compete against larger agencies.

TRAVELSAVERS and NEST are now marketing powerhouses of more than 3,000 independently owned agencies with over 25,000 advisors. Through innovative technology, services, and programs, AMG’s 17 other companies also support the profitability and growth of independent travel advisors and agencies. Today, AMG companies generate more than $20 billion in annual sales.

Prior to starting TRAVELSAVERS, Rick owned a Diners Club travel agency based in his hometown of Brooklyn, NY. He originally trained as a civil engineer and spent many years in the steel and construction business.

A widely respected trailblazer, Rick has received numerous awards and honors for his contributions to the travel industry. He was recognized with a Lifetime Achievement Award from the American Society of Travel Advisors for his creativity, dedication and inspiration. Rick also served as President of the Diners Club Franchisee Organization and co-founded the American Travel Affairs Council.

Rick enjoys traveling the world with his family, especially his grandchildren. Two of his favorite destinations are Hawaii and the European Alps. He’s passionate about cruising as well as shopping in Paris, London and Rome. Rick’s top dining destinations are the Normandy region of France, Campania region of Italy, Bavaria region of Germany and Argentina, for its barbecue.

Executive Vice President and COO, TRAVELSAVERS and President, TRAVEL HELPLINE & agent24

For over 30 years, Jim has been involved in all aspects of the travel business, including preferred supplier negotiations, reservations and ticketing, internal and external sales, member relations and after-hours services. He has a comprehensive understanding of the needs and challenges facing travel management companies today and has been responsible for introducing technology advances to support travel agencies.

Jim owns operations and manages the strategic direction of the organization as well as oversees the Corporate Services Division globally for TRAVELSAVERS. He has twice been honored among Travel Agent magazine’s “100 Rising Stars” and was profiled in American Executive magazine.

Jim’s favorite destinations include Italy, France and Ireland. His fondest vacation memories include three generations of Mazzas visiting Ireland and Scotland together, and a birthday celebration in three distinctive regions of Italy, enjoying historic sites, natural beauty and delicious cuisine.

Kathryn Mazza-Burney

Chief Sales Officer, TRAVELSAVERS and President, NEST

Kathryn brings over 30 years of sales and agency relationship management to her role as Chief Sales Officer for TRAVELSAVERS and The Affluent Traveler Collection and President of NEST . She is responsible for growing the membership base and managing the strategic sales direction for the divisions as well.

Kathryn also oversees the day-to-day quality assurance system with a keen focus on ways to improve each agency’s financial success. One of the keys to the TRAVELSAVERS and NEST quality assurance program is the North American Business Analyst team, which Kathryn played an instrumental role in establishing. This team, the first and only group of its kind within the travel consortium space, works hand in hand with each agency to review its business and create customized sales and marketing plans to make them more profitable. Kathryn is passionately involved with AMG’s charitable causes including Autism Speaks.

Kathryn is a river cruising devotee and godmother to a river cruise ship. Her favorite itinerary is the Rhine, as she is passionate about wine. A cruise along the Mekong in Vietnam and Cambodia, where Kathryn vividly recalls the monks chanting across the river, was a powerful, moving experience. Her fondest family travel memory is going on safari in South Africa with her son, an animal lover.

Nicole Mazza

Chief Marketing Officer, American Marketing Group

As Chief Marketing Officer, Nicole manages all marketing and supplier relations initiatives for TRAVELSAVERS, The Affluent Traveler Collection and NEST. Her responsibilities include developing and maintaining relationships with preferred suppliers and establishing and implementing inbound marketing programs that deliver leads, boost sales and maximize profits for the groups’ 3,000-plus travel agencies and preferred suppliers.

Nicole has extensive experience with travel agency and preferred supplier relationships, integrated marketing and promotions, strategic planning and brand awareness. She was instrumental in developing the publishing division of American Marketing Group. Under her guidance as publisher, both The Affluent Traveler , an international luxury travel magazine, and JOURNEYS , a consumer travel magazine, have been honored as award-winning publications. As well, Nicole spearheaded innovative custom solutions and lifestyle marketing campaigns for TRAVELSAVERS, The Affluent Traveler Collection and NEST.

Nicole’s favorite travels so far include Egypt, Africa and the Galapagos Islands. She is passionate about cruising the world’s rivers and road tripping with her family through the US national park system, the US coastlines and the backroads of Europe.

Curtis Peritz

Chief Financial Officer

As Chief Financial Officer, Curtis is responsible for AMG’s overall financial reporting and management functions, ensuring that its position is in line with objectives. He maintains relations with domestic and international bankers and provides briefings to the management team on the company’s financial picture.

Curtis started with the company in 1998 as controller and has contributed to AMG’s expansion and increased efficiencies during his tenure. He is a certified public accountant who holds an MBA and a law degree and started his career working for a global public accounting firm.

Among Curtis’s favorite destinations is Montreux, Switzerland, with its beautiful lake and mountain setting along with a lively annual fall festival. Another fond travel memory was an AMG trip to Nuremberg, Germany for the city’s celebrated Christmas Market. The group had fun exploring the charming destination and even booked an entire restaurant for a delicious meal of local specialties.

Nancy Bennett

Senior Vice President, Global Sales

With 25 years of experience in the travel industry, Nancy oversees the Sales and Business Analyst teams. She is responsible for the development and strengthening of relationships with travel agencies to increase network membership and assist owners in maximizing their sales.

With an eye for spotting potential, Nancy has nurtured relationships with agencies that have grown to become Elite affiliates. She also establishes sales processes, shapes strategic positioning for collateral, and trains and mentors new sales directors. After starting her career in advertising, Nancy joined TRAVELSAVERS as a sales director and worked her way up to the executive level.

As an avid tennis enthusiast, Nancy played competitively for more than 30 years and achieved a local and sectional ranking. One of her favorite destinations is Paris, where she loves the architecture, history, food and shopping. Nancy hopes to return there soon.

Brian Burney

Senior Vice President, Operations

Brian has been with TRAVELSAVERS for over 30 years. Within that time, he served as Director of National Accounts before being promoted, first to Vice President of Operations in 1999 and then to Senior Vice President of Operations in 2006. During his tenure, Brian helped launch TRAVELSAVERS’ preferred rate hotel program. He also launched and now oversees tripXpress, the company’s proprietary booking engine that includes air, cruise, hotel, activities, tour operators, transfers and insurance.

Brian’s favorite vacations have been Caribbean and Mediterranean ocean cruises with his family. He really enjoys Europe, especially Italy, with its rich history and interesting architecture. Brian has gone on two African safaris, which he calls life changing.

Jane Clementino

Senior Vice President and General Manager, Canada

Jane oversees business development, sales, strategic partnerships and operations for TRAVELSAVERS Canada. Her extensive knowledge of the travel marketplace, distribution channels and supplier relations, combined with her passion, vision, results orientation and strategic insights, have resulted in revenue, sales and brand growth. Jane’s commitment to team development, engagement and collaboration stems from her belief that people are the cornerstone of a successful business.

A well-recognized industry veteran, Jane brings to her role more than 30 years of experience, spanning aviation, corporate travel management and retail travel. Prior to TRAVELSAVERS, she was most recently Managing Director Canada for Discover the World, a marketing company representing 20 global partners. Previously, she held executive roles at WestJet and WestJet Vacations, Navigant/CWT Canada, Optimus SBR and Sears Canada.

Jane enjoys exploring countries rich in cultural traditions and natural landscapes. She especially loves Portugal’s Madeira and the Azores for their emphasis on farm-to-table cuisine and the pride in generational dishes. Jane cherishes the memory of her family dining beside the ocean in her husband’s hometown on Sao Miguel in the Azores. Her most beloved frequent destination is her cottage on Lake Huron, where she can put her feet in the sand, kayak for hours, watch one of the best sunsets in Canada and walk the beach with a glass of red wine.

Samantha Jones

Senior Vice President, Hotel Programs

Sam leads the strategy for the TRAVELSAVERS Preferred Hotel Program and is responsible for advisor outreach and supplier relationships, including accommodation and content providers.

Sam joined TRAVELSAVERS in January 2019, after leading North American Agency sales for Carlson Wagonlit Travel's hotel distribution division, RoomIt by CWT. Prior to this, she led the TMC/Consortia strategy for Radisson Hotel Group for nine years, and held previous roles within IHG and Millennium Hotels and Resorts.

A native New Yorker, she is now a Midwest transplant, based in Chicago.

Sam is a self-professed hotel expert. A city girl at heart, some of her urban bests are London, Paris and Rome. Her favorite travels have been to the Amalfi Coast; Costa Rica; Koh Samui, Thailand; and her family’s annual vacation to Martha’s Vineyard. There is nothing better than immersing yourself in the local culture and experiencing the people, food and customs.

Joe Winheim

Senior Vice President, travel tix

With over 20 years’ experience building and leading customer service, operations and purchasing teams, Joe leads travel tix as Senior Vice President. He oversees the day-to-day management of travel tix and builds and maintains relationships with the world’s leading airlines for both travel tix and TRAVELSAVERS. Joe is also responsible for directing American Marketing Group’s agency management systems.  

A beer and scotch enthusiast as well as intrepid traveler, he loves experiencing the world, literally drinking in new cultures. Joe’s favorite destinations for beer include Amsterdam, Bruges and Munich, and his preferred scotch is The Dalmore, with a proud heritage of almost 200 years in Scotland.

Senior Vice President, Call Center Operations

Jill oversees the day-to-day operation of the 24/7 contact center that provides after-hours emergency service to travel companies. She owns recruitment, training, customer service, ticketing, quality control and reservations. Jill’s responsibilities include establishing goals, analyzing and reporting call center statistics and developing strategies to improve efficiency and customer service.

Jill enjoys traveling to Europe and New Zealand. Her latest discovery is Riquewihr, a charming gem in Eastern France on the Alsace Wine Route, known as the inspiration for the town in Beauty and the Beast . Jill is impressed by the beauty of New Zealand’s Bay of Islands and Milford Sound. She also loves family road trips to destinations such as the Black Hills, Yellowstone and the Colorado Rockies.

Don’t trust your vacation to just anyone!

Trust a TRAVELSAVERS Agency.

GET IN TOUCH 71 Audrey Avenue Oyster Bay, NY 11771 (516) 624-0500

AGENCY SALES 800-366-9895 [email protected]

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JOIN THE TEAM Explore career opportunities. [email protected]

America’s Best-Paid Tourism Marketers

Dawit Habtemariam , Skift

May 6th, 2024 at 9:49 AM EDT

Many tourism board CEOs command high compensation. Here's Skift's first major look at the pay packages of U.S. destination marketing executives.

Dawit Habtemariam

Many American tourism marketers are well-paid. Visit California CEO Caroline Beteta recently collected more than $1.5 million in compensation. Brand USA CEO Chris Thompson recently took home over $700,000.

These were some of the findings when Skift reviewed the the pay for U.S. tourism marketers at city, state, and national levels. Here’s how we approached it:

We used the 2022 fiscal year because those records were the most comprehensively up-to-date.
We focused on the top 20 cities, based on those with the highest inbound visitation from overseas . Many are non-profits, and we were able to review their Form 990s filed with the IRS. In some cases, we got pay data from government agencies.
At the state level, we were interested in heavily touristed states with large, non-profit destination marketing organizations (DMOs), such as California, Hawaii, and Florida. We left out states like New York that didn’t have them.
At the national level, we added Brand USA , America’s destination marketing organization, and Destinations International , the association for destination marketers.

Update May 10: We’ve added two additional data points for each destination below: Total revenue and employee headcount. Tourism boards look at many factors when determining executive compensation, and the budgets and size of the organizations are important considerations.

Pay for High-Profile U.S. Tourism Marketers in Fiscal Year 2022

Source: Official filings and Skift reporting. CauseIQ made it easier to find filings . The “total compensation” figure includes bonuses and non-taxable benefits, such as healthcare. * Miami’s William Talbert, a CEO for 16 years, was only a consultant in 2022. **Houston doesn’t disclose the pay of its tourism executives ; there were $20 million in Visit Houston expenses in the year .

Some Smaller Destinations Offer Big Pay

Some tourism marketing executives had high compensation, but because of their city’s relatively small inbound international visitation, they didn’t make our above list.

Exhibit A: In Indianapolis, Visit Indy CEO and President Leonard Hoops made $921,470 and is under contract. Visit Indy’s executive committee has twice renewed his contract, most recently in 2018 with a 12-year extension.

“The Visit Indy Board Executive Committee decided years ago that it wanted Leonard to continue elevating Indy into a top national and international destination,” said Chris Gahl, Visit Indy executive vice president and chief marketing officer. “Leonard is regularly a target of recruiters for other CEO searches but the Visit Indy Board has proactively worked to ensure that Leonard will be in Indy for years to come.”

Destinations typically justify high pay packages based on performance.

Nashville Convention & Visitors Corp’s Christopher “Butch” Spyridon made $1,393,273 in fiscal year 2022 before his retirement last year. Spyridon led the organization for over three decades and has been credited for playing a big role in turning Nashville into one of America’s most-visited cities.

Factors in DMO Pay

There’s a gray area regarding how much of a destination’s performance is due to the CEO.

“It’s always hard to determine if the performance is based solely on the work of the CEO or the organization or whether that performance is just momentum,” said Greg Klassen, a former CEO of Destination Canada and senior director of Skift Advisory .

Pay is usually determined by the board of directors, which might consider performance indicators, such as hotel occupancy, visitor spending, overnight stays, and convention bookings.

“Any incentive beyond my base bonus was tied to the overall strategic plan and the KPIs against that plan,” said Don Welsh, who is currently the CEO and president of Destinations International and who recalls his experiences serving as the top boss at Visit Seattle, Choose Chicago, and Visit Indy.

Why Tourism Bosses Are Paid What They’re Paid

The scope of the organization’s size, the complexity of the destination, and the CEO’s expected economic impact are big influences on compensation, said Mike Gamble, president and CEO of SearchWide Global , an executive recruiting firm.

Different boards may also have different priorities. Some boards, for example, may place greater weight on resident sentiment and community relations.

“Between my current job and previous jobs, anywhere between 15 and 50 KPIs were used in my reviews, and those vary from one to the next,” said Brad Dean, CEO and president of Discover Puerto Rico .

Larger Organizations, Larger Challenges

Another factor in pay: State-level destination marketing organizations often come with oversight of massive budgets.

Exhibit A: Visit California’s Caroline Beteta earned $1,562,141 in the 2022 fiscal year. The state’s destination marketing organization received around $100 million in a one-time investment from its state government.

Beteta has been credited for helping California’s tourism and meeting industries recover from the pandemic .

In some states, how much those budgets can go toward executive pay is limited by organizational constraints. Visit Florida’s Dana Young made $214,876, but only up to $120,000 can come from state funds. “All amounts in excess of $120,000 are paid for with private (non-state) funds,” said Visit Florida’s page on executive compensation . Visit Florida is a public-private partnership.

Skift Advisory’s Klassen said the tourism board CEO position has become more complicated over the past decade. These executives must manage destination marketing and development, attract visitors and new investors, obtain funding to build hotels, convention facilities, attractions, and other tourism assets, and manage relations with politicians and residents.

“There’s a number of pretty charismatic CEOs who perhaps tried to convince their boards that they’re the reason why the performance is happening within their destination,” Klassen said.

Latest U.S. Tourism News

Have a confidential tip for Skift? Get in touch

Tags: brand usa , ceo pay , ceos , destination marketing , dmos , executive compensation , executives , marketing , tourism boards , u.s. travel association , usa

Photo credit: A view of the Golden Gate Bridge in 2020 in San Francisco, California. David Yu / Flickr / Creative Commons

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Travel Marketing Manager Job Description

Travel marketing manager duties & responsibilities.

To write an effective travel marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included travel marketing manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Travel Marketing Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Education for Travel Marketing Manager

Typically a job would require a certain level of education.

Employers hiring for the travel marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, Business/Administration, MBA, Hotel and Restaurant Management, Education, Communications, Management, Information Technology, Travel & Tourism

Skills for Travel Marketing Manager

Desired skills for travel marketing manager include:

Desired experience for travel marketing manager includes:

Travel Marketing Manager Examples

Microsoft Word (.docx) .DOCX
PDF Document (.pdf) .PDF
Image File (.png) .PNG
Manage day to day operations for the Origins brands in Travel Retail Worldwide
Act as the primary contact/point person for Origins Travel Retail Worldwide
Manage and drive growth of the Travel Retail (Duty Free) channel in various environments, including Airports, Local Market Retail locations & Airlines
Monitor category performance versus competition
Responsible for project management of all TR programming with the Marketing, Global Supply Chain, Creative and Distribution teams to ensure programs are on track to meet launch dates
Develop & maintain skincare assortment, including Inflight
Cultivate close collaborative relationships with NY, Brand and Regional teams
Identification for on counter event opportunities with each region and thereafter to provide clear strategy and implementation and sales/activity tracking mechanism
Oversee the provision of timely updates for launches, promotional collaterals and inventory to sales team to enable close follow-ups in the field
Promotional support for execution of on-counter and in-store events/promotions to create brand awareness and strengthen brand exposure
Experience in Ad/digital agency OR Travel industry is preferable
Formulate and prepare pricing modules, re-bids and oversee analysis
The incumbent will bring negotiating and influencing skills to the table during internal and external negotiations
Feedback on launch programs and TR specific programs
Inventory Issues
Discuss marketing material/support needs
Implement and manage Regional on-line presence for the Travel Retail Space
Leverage and oversee adaptation of regional digital marketing initiatives for TR AM
Manage all aspects of the “digital supply chain” from asset creation, transcreation, language updates, micro-site content and delivery for TR digital media
Oversee management of digital and social media marketing calendar
Manage the deployment of paid media campaigns/digital innovations to accelerate digital execution within Travel Retail
Measure and report on success of digital media launches and provide insight to best practices in the Region and create benchmarks
Partner with local interactive agencies, retailers and affiliates to deploy innovations for digital marketing campaigns
Guide local adaptation of TR communications and social team to increase TR relevant social media reach
Email Marketing Strategy – Evolve email strategy based on business priorities, taking into account current digital marketing technologies, competitive environment and travel and payment industry trends
Understand the brands’ overall marketing calendar and map them to specific digital programs and partner with brand marketing teams to plan and roll-out
Self starter and highly driven individual
Ability to identify and go after opportunities
Fast learner and ability to multi-task
Versatile and adaptable to changes
Self motivated and passionate about cosmetics and skincare business
Dual language (English, Mandarin) proficiency due to business requirements with Chinese Retailers
Work closely with key stakeholders in TLS partnerships and digital marketing, Card product and marketing teams, , GCO and LOBCO to advance program and partner marketing efforts
Support the Digital Consumer Marketing Director (DCMD) to implement the Digital Travel Retail Strategy across all brands and retailers within the EMEA Region
Management and implementation of digital campaigns including experiential in-store events, pre-tailing media buys and social media programmes
Digital Campaigns regionally
Own and Manage Product Data Management system
Oversee the production of Digital assets, including localization and adoption, including liaising with regional and global teams
Managing agency relationships
Analyse data across a portfolio of websites, the performance of the websites
Responsible for leading all aspects of new product launch activity, including but not limited to concept generation, COG development, forecasts, creative/packaging, merchandising, and promotional elements in coordination with cross-functional teams
Create briefs, proposals and strategies to drive engagement with travelling consumers online and own the relationship with the TR Corporate Digital team
Proficiency in MS Office namely Word, Excel and PowerPoint
6-7 years of experience in Online Marketing and/or ecommerce covering APAC region
Degree qualified in Information Technology or Marketing
Proven experience with digital acquisition campaigns in always-on environment and demonstrating results with driving incremental improvements
Candidate should have experience in trend-based marketing
Strong computer skills required, especially in Excel (pivot tables, v-look up), Word and PowerPoint
Maintain skincare assortment, including Inflight
Monitor category performance versus competition from a sales, and social content point of view
Be part of the team that brainstorms and makes recommendations on how to adjust the TR EL content strategy
Responsible for the creation of marketing presentations for sales meetings and retailer presentations
Partner with the Supply Chain (Demand Planning, Lachen Distribution Center, and Global Supply Chain) to secure inventory to support the business needs from forecast to inventory allocation
Monitor, analyze and provide insights and recommendations on the Origins business utilizing retail sales, gross shipments and market data
Develop long term strategies and short term tactics to help drive the business
Works on a variety of special projects as necessary
Influence and collaborate with the Regional and TR Brands to leverage digital to deliver integrated consumer experiences
Work with internal and external stakeholders and partners to develop and create marketing assets and executions
Self-motivated and meticulous with excellent organizational and communication skills
Able to work with a diverse group of individuals across different regions and cultures and have the ability to multi task
TA marketing experience over 10 years in the major TA carrier such as AIU, JI, ACE, HS Gen
Experienced position and responsibility should be “TA Marketing Dept
Experienced working places in Tokyo and/or Osaka, furnishing broad relationship with the local Travel agencies
Broad networking with internet providers, assistance company, airline, airport, transportation regulators
Collaborate with brand teams to create and execute promotional activities
Lead QA for brand presence in the digital space ensuring alignment within brand equity parameters
Manage online content and product management systems
Manage and support the brand assortment and inventory across digital and social channels
Work with retailer partners and regional marketing teams to create online campaigns
Support budget optimization through detailed KPI and ROI tracking and analysis
Support in the development and management of new online channels
Support in the execution of omnichannel initiatives within the region
Ensure digital innovation align with trends and maximize business potential with key Retail partners
Train and engage TR AM in digital education teams
Strategic thinking capability in product promotion, agency recruit and cost conservative management
English and PC literacy
Good capability in quantitative/qualitative activity management and sense of compliance
Preferable if some work experience includes Fragrance or Beauty
Candidate must have Digital and Social experience
Candidate must demonstrate strong interpersonal skills for a collaborative team environment

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TRAVEL MARKETING EXECUTIVE

TRAVEL MARKETING EXECUTIVE ROMFORD £18-24K

THE JOB Within this exciting position working for a travel company you’ll be responsible for supporting the Senior Marketing Executive in executing target driven marketing strategies. This will involve planning and executing multi-channel campaigns across all relevant platforms including print, web content, social media, third parties, email and more. Travel industry experience would be highly preferred for this role.

THE COMPANY This is a fantastic opportunity to join a successful travel company using your marketing experience.

WHAT EXPERIENCE DO I NEED? *A degree or formal qualifications in Marketing *Digital marketing and content experience *Travel industry experience is highly preferred *Experience with B2B marketing would be desirable *Multi-channel marketing experience *Great communication skills, both verbal and written *Strong copywriting skills *Excellent attention to detail and creative flair *Ability to prioritise workload to meet deadlines with the ability to problem solve

WHAT’S IN IT FOR ME? In return, you’ll benefit from excellent company and travel related discounts and benefits as well as career development opportunities. This is a full time, permanent position.

Simon Hurst-Grover is recruiting for this Travel Marketing Executive in Romford. Click to apply.

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CTM provides local service solutions to customers around the world. Please select your local region, and start experiencing the CTM difference!

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Leadership Team

Regional Leadership
Global Leadership

Kevin O’Malley

Chief Executive Officer, North America

Kevin O’Malley, appointed to CEO CTM North America after the announcement of CTM’s acquisition of Travel and Transport in October 2020, brings CTM clients and staff a tenured track record in business travel. Kevin has over 25 years of travel industry experience, having worked in several key strategic and senior roles.

Kevin joined Travel and Transport in 1994 and through a long tenure held critical positions with increasing strategic leadership responsibilities, eventually being named CEO of Travel and Transport in 2015. His leadership style, industry acumen, and genuine interest in the success of clients and staff make him an integral member of the CTM executive team looking toward a bright future.

Kevin is committed to advancing the travel industry, acting as advisory board member among several key industry groups, and also cultivates his local community by serving on several boards for Nebraska-based educational institutions and charitable foundations.

As CEO North America, Kevin is responsible for ensuring the highest level of personal service, innovation, and return on investment to our customers, while leveraging CTM’s global strategy to benefit our regional clients and staff.

Anita Salvatore

Chief Operating Officer, North America

Anita’s passion is a driving force and is instrumental in shaping, strengthening, and contributing to CTM’s overall global presence and financial performance. Known for fostering a culture of innovation and collaboration, Anita excels in aligning teams with organizational goals. She is results driven and has a knack for identifying opportunities, navigating challenges, and implementing solutions that drive sustainable growth. As COO, Anita brings a wealth of experience and a proven track record of driving transformation and operational excellence in a dynamic business environment.

As former EVP of Customer Success, Anita spearheaded customer-centric and operational initiatives by harnessing technology and data-driven insights to streamline processes and optimize customer engagement, support, and service. With a keen understanding of the market and placing the customer at the heart of every decision, Anita formulated and executed innovative strategies through cross-functional collaboration to ensure customers achieved their goals.

Anita’s strategic foresight has been a catalyst for success in her previous roles. With a career spanning over 30 years, Anita has consistently demonstrated unwavering dedication to customer satisfaction and operational efficiency. Anita rapidly progressed through the ranks, leaving an indelible mark in each of her executive leadership roles.

Anita is a founding member of Women in Travel (WINiT) and an active member of GBTA and a former board member of the Travel & Leisure Advisory Board.

Joel Bailey

Chief Technology Officer, North America

Joel Bailey is a travel industry leader with over 20 years of experience in product management, customer solutions, innovative technology solutions, and bringing new products and services to the market.

Joel joined the organization in 2014 after holding various leadership roles with global travel management and travel technology companies. Joel has a passion for developing innovative solutions that meet customer needs to solve their problems.

As CTO and part of the Executive Committee at CTM North America, Joel is responsible for driving CTM’s innovation strategy, as well as deploying market-leading travel technology that drives customer value and enhances the traveler experience.

Renee Bubke

Chief Financial Officer, North America

Renee Bubke joined the CTM organization in 2018, previously having worked in finance roles at Masco Corporation, Chrysler Group, and Ernst & Young.

In 2022, Renee assumed leadership of CTM’s Finance organization, preparing for her new role as CFO beginning in 2023.

Renee is based in Omaha, NE, and has proven herself an excellent leader and the right person to help move CTM forward in her expanded capacity.

Penny Watermeier

Executive Vice President, Customer Success

Penny is a data-driven leader with proven success in multiple facets of the travel industry, a comprehensive understanding of change management, and a collaborative approach to offer differentiation in solutions.

She began her career in the travel industry in 1986 as a corporate travel counselor, quickly moving into leadership roles. Penny joined the organization in 1997, managing teams responsible for maintaining key client relationships. At the end of 2020, Penny was appointed to Senior Vice President / General Manager – Central region.

Penny has been an allied member of the Global Business Travel Association (GBTA) for several years. In conjunction with GBTA and the Wharton School of Business, Penny received her Global Leadership Professional® (GLP) Designation in 2010.

As part of CTM’s general manager team, Penny is responsible for sales, operations, and account management for the Central region.

Mary Ellen Hess

Executive Vice President, Business Development, North America

Mary Ellen (George) Hess is an experienced sales and marketing executive with a passion for technology and customer experience. In her role as Executive Vice President, Business Development, North America, Mary Ellen spearheads client acquisitions for CTM North America.

Mary Ellen joined CTM as a highly regarded travel industry professional with more than three decades of proven success in leading high-performance teams, product development, digital transformation, and superior results in bringing new solutions to the travel industry.

Mary Ellen’s accolades include recognition from WINiT by Global Business Travel Association’s Top 40 Women in Travel, as well as Skift’s Corporate Travel Innovators list. She also serves on the board of WINiT.

Prior to joining CTM, Mary Ellen held executive leadership roles within the travel industry at a highly advanced TMC platform technology company and three global TMCs.

As part of the CTM’s senior leadership team, Mary Ellen leverages her extensive travel industry knowledge integrating sales and marketing teams while achieving CTM North America’s growth goals.

Lisa Nasser

Chief Legal Officer, North America

Lisa began her career in private practice with a focus on mergers and acquisitions and general corporate matters, including contract review and negotiation. She graduated from Creighton University and the University of Nebraska College of Law.

In her career at Travel and Transport, and then CTM after their acquisition, Lisa spent six years as Assistant General Counsel. In late 2021, she took the opportunity to lead the privacy and information governance programs at a regional bank, before returning to CTM.

As Chief Legal Officer and part of the executive committee at CTM North America, Lisa is responsible for managing legal risk for the North American organization.

Chris Shimokawa

Senior Vice President, Human Resources, North America

Chris Shimokawa is passionate about the employee experience and cross-company collaboration. Her HR philosophy aligns with CTM’s North Star – make people’s lives easier so they can focus on what matters.

Chris joined the organization in 2016. Throughout her 30+ year career, she has held key positions in various HR disciplines and has a track record of success executing effective HR initiatives. She volunteers with Foodbank of the Heartland and Project Harmony in Omaha.

In her role as SVP, HR and part of the executive committee at CTM North America, Chris is responsible for HR strategy, developing programs that optimize employee engagement and providing data insights to maximize CTM’s number one resource, our employees.

Chief Partnership Officer

Erik’s journey in supplier relations began 10 years ago when he joined Ultramar Travel Management overseeing the air and ground categories. Erik served as Travel and Transport’s VP of Partner Solutions prior to Travel and Transport’s acquisition by CTM in 2020. Rounding out his experience, Erik also spent time working in regional and global sales at The Lufthansa Group, as well as holding various roles within BCD Travel.

Growing up in Rockaway Beach, Queens, and in the arrival and departure path of JFK, Erik developed a enthusiasm for flight and travel as a young boy. Erik is based in New York City where lives with his partner of 22 years, Paul, and their dog, Bradley.

Sarah D’Alessandro

Senior Vice President/General Manager, Operations

New York/New Jersey Region

Sarah D’Alessandro joined CTM in 2022 as Senior Vice President/General Manager overseeing the New York/New Jersey region.

D’Alessandro is an industry veteran with over 30 years in the business travel industry. Her experience includes leadership positions in operations at Direct Travel and, subsequently, BCD Travel, where she spent more than 20 years.

Most recently, Sarah served as Vice President, setting the operational strategy for $2.6 billion in global travel spend for a diverse and high-profile client portfolio spanning 70+ countries.

Amy DeSantis

Northeast Region

Amy DeSantis has enjoyed over 10 years with CTM, having joined the organization in 2012.

After first leading the East region’s Account Management team, Amy was promoted to Senior Vice President/General Manager, Operations for the Northeast Region in 2022.

Prior to her time with CTM, Amy spent six years with FCM Travel Solutions as Business Development Manager

Senior Vice President & General Manager, Mountain West Region

Carol is a driven customer experience executive and decisive leader with an extensive history of building, developing, and leading customer-focused teams.

Carol’s thirty years of business travel industry experience drives her success in managing client relationships, while implementing processes that foster team work, streamline operations, and improve customer satisfaction. She is a disciplined leader who excels in operations management, strategic planning, goal setting, interacting with customers and problem solving. Carol’s outstanding interpersonal skills enable her to cultivate strong business relationships and to mentor and develop team members.

As part of CTM’s senior leadership team, Carol is responsible for sales, operations and account management for the Mountain Region of CTM North America, including P&L, staffing, and ultimate client retention responsibility. She leads a strong team to deliver CTM service and technology solutions to each customer in a fast-paced, high-growth and diverse environment.

Christy Prescott

Chief Executive Officer, Collegiate Travel Planners (CTP)

Christy Prescott is a trailblazing entrepreneur with over 29 years of extraordinary success. Her tenured travel industry career is marked with innovation and leadership as she founded, guided, and earned a reputation as a visionary in the travel industry. As Chief Executive Officer and Founder of Corporate Travel Planners (CTP), now Collegiate Travel Planners (CTP), Christy built and expanded CTP into one of the largest privately-owned travel agencies before Corporate Travel Management (CTM) acquired the company in December 2019.

As Chief Executive Officer of CTP, she is part of CTM’s senior leadership team. Christy is responsible for managing CTM’s university clients’ relationships and strategic business direction.

Christy is passionate about philanthropy and founded her charity, Christy’s Hope for Battered Women and Children, over two decades ago.

Senior Vice President & General Manager, ETM North America

Tami Reier was appointed to Senior Vice President & General Manager, ETM North America, in July 2021. She brings 30+ years of industry experience to ETM clients and employees and is dedicated to exceptional service, leadership, strategic vision, and growth-oriented results.

Tami joined the organization in 1999 as an accomplished meetings and events professional. Tami holds a Certified Meeting Professional (CMP) designation from Meeting Professionals International, a Certificate in Meetings Management (CMM) from Events Industry Council, and a Virtual Event and Meeting Management (VEMM) certificate from Events Leadership Institute.

Tami is a member of Cvent’s Partner Advisory Board and Meeting Professionals International’s Global Committee on Anti-Human Trafficking.

As part of CTM’s general manager team, Tami is responsible for bringing together all aspects of the meetings, events, and group air teams to deliver outstanding, customer-centric programs with an exceptional return on investment.

Karen Thorburn

Karen Thorburn started her career with Corporate Travel Management in 2010, before her appointment as Senior Vice President/General Manager of CTM’s Pacific Region.

In her many years with the company, Karen has been an outstanding contributor operationally and with clients, and is well respected among the Pacific team, her peers, and CTM clients.

Debbie Westlake

Senior Vice President, Operations and Service Excellence

Debbie Westlake joined CTM in 2022 in the newly created role of SVP, Operations and Service Excellence. Westlake oversees external and internal service strategy and delivery, including a focus on long-term, productive and profitable sustainability and growth.

Westlake spent 20 years at CWT, where she held a variety of leadership roles, most recently as VP, Traveler Services Support for the Americas, a position she held for 14 years that encompassed strategic planning, project management, workforce management, operational reporting, training, business continuity, real estate & facilities, technical business requirements, and client implementations.

Since departing CWT, Westlake held positions in operations leadership at Adelman Travel, Ciox Health, and Press Ganey.

April Wheeler

Senior Vice President, Customer Success

April is a driven customer experience executive and decisive leader with an extensive history of building, developing, and leading customer-focused teams.

Her accomplished tenure in the travel industry is paired with proven success in fostering efficiency and focusing on customer satisfaction. As a disciplined leader, she excels in operations management, strategic planning, goal setting, interacting with customers, and problem-solving.

April was appointed to SVP of Customer Success in 2021. In this role, April ensures that our customers get the best out of their relationship with CTM, via consistent communications, service, and solutions .

Angie Langen

Vice President, Marketing

With over 20 years in marketing, sales, and communications, Angie is passionate about communicating the CTM story, driving competitive marketing strategies, and creating meaningful interactions with our clients, partners, and the media.

She began her career as the Sales and Marketing Manager for Leisure Trends Group [now part of NPD Group], before joining CTM in 2006 as the Director of Marketing.

During Angie’s storied career with CTM, she has held many positions, including Communications Manager, Director of National Sales Support, and Executive Director of National Sales Support. Angie brings a wealth of team management experience, travel industry knowledge and sales insights.

In her role as Vice President, Marketing, Angie manages the CTM North America marketing strategy, strategic communications plans, establishing and maintaining CTM’s brand awareness, lead-generation, and customer engagement goals.

Evan Friedman

Executive Vice President, Strategic Sales

Evan Friedman is a consummate sales professional with more than 30 years of industry experience. His focus is on large-market business development in Financial, Professional Services, and High Fashion global opportunities. He strives to build and maintain strong relationships with customers.

Based in New York City, he is an integral part of the CTM’s global sales team.

He has earned the distinguished designation of Certified Hospitality Marketing Executive (CHME) by the Hospitality Sales and Marketing Association International. Evan also sits on the Board of the Ritz Carlton Hotels and New York City Metropolitan Executive Alliance (New York City’s #1 Professional Business Networking Group), where he chairs the Speaker Committee.

Debbie Langen

Senior Vice President, Business Development, North America

Debbie Langen brings more than 20 years of experience in growing the CTM business. Focusing on large markets and global business development, she is passionate about building strong professional relationships and solving unique client problems.

Based in Florida, she is an integral part of the CTM’s global sales team.

As part of the CTM North America national leadership team, Debbie is responsible for supporting the North American sales team via training, mentoring, coaching, and strategy development.

Jamie Pherous

Executive Director, Managing Director

Director since May 2008

Jamie Pherous founded Corporate Travel Management Limited (CTM) in Brisbane in 1994. He has built the Group from its headquarters in Brisbane to become one of the world’s largest travel management companies.

Prior to establishing CTM, Jamie was employed by Arthur Andersen, now EY, as a qualified Chartered Accountant, specialising in business services and financial consulting, notably in Australia, Papua New Guinea and the United Arab Emirates.

James Spence

Global Chief Financial Officer

James Spence joined CTM in May 2024 as Global Chief Financial Officer.

James has 14 years’ experience as CFO of large, international businesses, and has operated across Australasia, North America and Europe throughout his 30+ year career. James brings broad-based financial experience across all the main disciplines within Finance include strategy, risk, treasury, accounting, M&A, capital markets, investor relations and commercial decision-making with extensive board level, team leadership and public markets experience.

James holds a Bachelor of Science – Economics & Politics and is a Chartered Accountant.

Shelley Sorrenson

Global Chief Legal Officer & Company Secretary

Shelley Sorrenson joined CTM in November 2021 as Global Chief Legal Officer & Company Secretary. Shelley is a pragmatic and commercially driven corporate legal and governance practitioner with over 14 years of experience. She has served as General Counsel and Company Secretary of ASX-listed and unlisted financial services companies and held roles at the Australian Securities and Investments Commission and in private practice.

Shelley holds a Bachelor of Justice, Bachelor of Laws and a Master of Laws. Shelley is a Member of the Australian Institute of Company Directors and an Associate of the Governance Institute of Australia.

In her personal time, Shelley is also a Non-Executive Board Director of several not-for profit organizations with a focus on supporting women and disadvantaged youth.

Eleanor Noonan

Global Chief Operating Officer

Eleanor Noonan joined CTM in August 2022 as Global Chief of Staff, and in 2023 moved into the role of Global Chief Operating Officer. She has held various roles within travel, government and financial services, and most recently was Chief Operating Officer of a superannuation fund.

Eleanor is commercially driven, values focused and passionate about leading high-performance teams and inspiring stakeholders to support a clear people and business growth agenda. Eleanor is skilled in developing and executing customer-centric business strategies, leading large-scale change initiatives, and achieving operational excellence.

Eleanor holds a Master of Business and is a Member of the Australian Institute of Company Directors.

David MacNiven

Global Chief Information Officer

David MacNiven joined CTM in March 2024 as Global Chief Information Officer (CIO). He has held various roles within financial services, tertiary education and government (both in Australia and UK).

David is an highly experienced CIO with a demonstrated history of effectively leading and delivering customer-centric solutions within large and complex organizations. As a change agent, he specialises in implementing financially sustainable and focused programmes and projects that generate tangible value for all organizations. He also excels at building high-performing teams and services, cultivating a collaborative and inclusive environment where individuals thrive and contribute their best. He is a results-oriented leader, consistently delivering measurable outcomes and leveraging data-driven insights to inform strategic business decision-making.

Annabel Ausmus

Global Chief Marketing Officer

Annabel Ausmus is an experienced marketing and communications professional with more than 20 years’ experience managing digital and traditional marketing strategy and implementation in both B2B and B2C disciplines. She is responsible for the CTM Group’s global marketing, communication and brand strategy across its portfoilio of travel brands.

Joining CTM in 2010, Annabel brings a wealth of travel industry marketing experience to CTM, having worked across corporate, leisure (luxury to budget brands), events, wholesale and loyalty travel for privately owned, listed entities and not for profit organizations.

Annabel holds a BA (Hons) degree in Journalism, is a Certified Practicing Marketer (CPM) and an Associate Member of the Australian Marketing Institute (AMI).

Lauren Hook

Head of Sustainability

Lauren Hook joined CTM as the Head of Sustainability in November 2023. She has a strong compliance, governance, and finance background both in Australia and internationally. In her previous roles, Lauren has led the risk, audit, and sustainability functions at an ASX-listed technology company and she has extensive airline and audit experience.

Lauren holds a Bachelor of Commerce, qualified as a Chartered Accountant, is a member of the Institute of Internal Auditors, and is a fellow of the Governance Institute of Australia.

Ewen Crouch AM

Independent Non-Executive Director

Director since March 2019

Ewen Crouch was a Partner at Allens from 1988 – 2013. He served as a member of the firm’s board for 11 years, including four years as Chairman of Partners. His other roles at Allens included Co-Head Mergers & Acquisitions and Equity Capital Markets from 2004 – 2010, Executive Partner – Asian Offices from 1999 – 2004 and Deputy Managing Partner from 1993 – 1996. He was a director of Mission Australia from 1995, including as Chairman from 2009, until retiring in November 2016.

Mr Crouch is a Non-Executive Director of BlueScope Steel Limited (since March 2013) and Chair and Non-Executive Director of AnteoTech Limited (since April 2022). He is a Fellow of the Australian Institute of Company Directors, Chair and Non-Executive Director of RSL LifeCare Ltd (since October 2022) and a Director of Jawun (since September 2015). He served as a member of the Takeovers Panel from 2010-2015, as a member of the Commonwealth Remuneration Tribunal from 2015 – 2019, as a Director of Sydney Symphony Orchestra from 2009 – 2020 and as a Non-Executive Director of Westpac Banking Corporation from 2013 to 2019.

Director since January 2020

Jon Brett was formerly an Executive Director of Investec Wentworth Private Equity Limited, and an executive of Investec Bank (Australia) Limited. He was previously the CEO of Techway Limited which pioneered internet banking in Australia. Jon brings extensive strategic, board and management experience to CTM, particularly in the areas of finance and corporate advisory.

Jon is currently the Non-Executive Chairman of Stridecorp Equity Partners, an AFSL licensed fund manager specialising in private equity. Jon is also the Non-Executive Chair-elect of Infomedia Limited (since July 2024), a Non-Executive Director of Raiz Invest Limited (since Nov 2023) and Mobilicom Limited (since September 2018). His former directorships include, amongst others, Deputy President of the NRMA and Vocus Group Limited since its listing on the ASX.

Sophie Mitchell

Director since September 2019

Sophie Mitchell has over 30 years of corporate advisory, capital markets and equity research experience. She retired from Morgans in June 2019 after over a decade as an Executive Director in Morgans’ Corporate and, prior to this, she was Morgans’ Head of Research.

Sophie is a Non-Executive Director of Morgans Holdings (Australia) Limited, Firstmac Limited, Myer Family Investments Limited, and Tourism Holdings Limited, and Chairman of HealthcareLogic Global Limited (retired July 2023). She was a member of the Australian Government Takeovers Panel between 2009 and 2018.

Marissa Peterson

Director since October 2022

Marissa Peterson is President and CEO of Mission Peak Executive Consulting, a Silicon Valley leadership coaching business. She is based in the United States and brings extensive experience in governance, technology and digital transformation, and executive development.

Marissas’s extensive board experience includes past roles as Chairman of optical communications solutions company, Oclaro, between 2013 and 2018, and as a Non-Executive Director of ASX-listed Ansell, from 2006 to 2021. She has also been a Director of a range of US-based companies including Humana, Supervalu, Children’s Hospital of Stanford, Quantros and Covisint, and a Board Trustee of Kettering University.

10 Things To Do In...

10 Things to Do in Sochi If You Love Nature

Host to 2014 Winter Olympics , Sochi is now mostly known for the snowy slopes of Krasnaya Polyana and Rosa Khutor Alpine resort. However, the “Russian Riviera” is much more than a glorified ski-resort. With its picturesque waterfalls and pristine lakes, alpine meadows and spruce-fir forests, snow-capped mountains and dreamy river valleys, Sochi is an ultimate nature lover’s dream.

Aul tkhagapsh.

Founded in the middle of the 19th century, this village only consists of two streets and two lanes. Circled by a picturesque chestnut forest, Aul Tkhagapsh is surrounded by many visually-arresting natural landmarks – a mysterious rock formation called “the canyon of a hundred crying eyes”, beautiful waterfalls with organically formed stone basins and the Tiger cave, which is called so because of the whimsical clay dripstones. Despite its tiny size, the village itself has a lot to offer. You can see the only wooden mosque on the coast, learn about the customs and traditions of the Adyghe people, try on traditional clothes and taste authentic food and local wines.

Aul Tkhagapsh, Krasnodar Krai, Russia

If you love picturesque ancient ruins put the Loo Temple on your must-see list. Drowning in the lush greenery of the Sochi National Park, Loo Temple is the remains of a 10th-century Byzantine temple, that’s been ruined and reconstructed multiple times. The temple was used as a place of worship and a fortification over the years.

Loo Temple, Bolshoy Sochi, Krasnodar Krai,Russia

The ruins of an early medieval church in Loo, Sochi

Aibga Ridge

This spectacular mountain ridge stretches for 23 kilometers and has the Rosa Khutor Alpine Resort nestled at its feet. The ridge comprises of 10 peaks, with the four tallest being the best known: Aigba peak I (2391 m), peak II (2450,5 m), peak III (2462,7 m) and Black Pyramid (2375,3 m). Save a day or two to explore the ridge, full of rapid rivers, alpine meadows and waterfalls.

Aibga Ridge, Krasnodar Krai, Russia

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Achepsinskie Waterfalls

To admire the spectacular views that Achepsinskie Waterfalls offer, you’ll have to endure a pretty tiring trekking route through the Achishkho Mountain to the Achipse River. But those striking panoramas are totally worth the sweat and while the trekking may be tough going, it has a very decent infrastructure.

Achipse River, Krasnodar Krai, Russia

Khmelevskie Lakes

Located almost 2000 meters above sea level, Khmelevskie Lakes is an alpine lake system, named after the Russian botanist Vikenty Khmelevsky. Spread around emerald-green alpine meadows and surrounded by lush green forests, there are four rather sizable overgrown lakes and a few smaller ones.

Khmelevskie Lake, Krasnodar Krai, Russia

Lake Kardyvach

Arguably the most popular tourist spot near Sochi, Lake Kardyvach is simply breathtaking. Situated 44 kilometers from the Krasnaya Polyana resort at the altitude of 1838 meters, the lake stays frozen for seven to eight months a year and even in summer the water temperature is never hotter than 12℃. The water in the lake changes its color depending on the time of year: in spring it turns green and in autumn it becomes dark blue, and no matter what season, it’s unbelievably clear. Lake Kardyvach, Krasnodar Krai, Russia

Akhshtyrskaya Cave

A unique monument of prehistoric architecture, Akhshtyrskaya Cave is set on the right side of Akhshtyrskaya Gorge, about 120m above the Mzymta River and 185m above sea level. The cave begins with a 20m corridor and then gets divided into two halls, 10m and 8m wide. The cave has been heavily explored by archaeologists, who discovered traces of Neanderthal culture dating back to 40,000 BC.

Akhshtyrskaya Cave, Bolshoy Sochi, Krasnodar Krai,Russia

Shakhe River

Sochi’s second most significant river, Shakhe begins high in the mountains and flows down to the Black Sea . 59 kilometers long, the river has some amazing natural attractions in its valley: Dzhegosh Gorge, 33 waterfalls, stone lake basins, ancient oak trees, rare plant life and so much more.

Shakhe River, Krasnodar Krai,Russia

Agura Waterfalls and Orlinyye Rocks

This is one of the most exciting hiking routes in the area. Taking you through spruce fir forest, to three cascading waterfalls and the sheer cliffs of the Orlinyye Rocks with head-spinning views. Agura Waterfalls, Bolshoy Sochi, Krasnodar Krai,Russia

Words can’t do justice to the virgin beauty of the Khuko Lake and scientists are still puzzling over the absence of any life in it. Set between Adygea and Krasnodar Krai, the lake offers incredible views of the mountains Fisht, Oshten and Pshekha-Su.

Khaki Lake, Krasnodar Krai,Russia

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Krasnodar Krai Travel Guide: All You Need To Know

Krasnodar Krai, often referred to as Krasnodar, is a federal subject (krai) of Russia located in the Southern Federal District. It is known for its diverse landscapes, including the Black Sea coastline, fertile farmland, and the Caucasus Mountains. The administrative center of Krasnodar Krai is the city of Krasnodar. Here’s some information about Krasnodar Krai:

Places to Visit in Krasnodar Krai: Sochi: This coastal city on the Black Sea is famous for its subtropical climate, beautiful beaches, and the host of the 2014 Winter Olympics. Visit the Sochi Arboretum, Rosa Khutor Alpine Ski Resort, and the Black Sea coast.

Krasnodar: Explore the largest city in the region, known for its parks, cultural attractions, and the Krasnodar Stadium. The Krasnodar Park and Safari Park are popular.

Anapa: A popular seaside resort town with sandy beaches, historical sites, and a mild climate.

Caucasus Mountains: Hike and explore the stunning landscapes of the Caucasus Mountains, including the Sochi National Park and Krasnaya Polyana.

Adler: A city near Sochi, known for its beautiful beachfront and proximity to the Adler Arena Skating Center.

Abrau-Dyurso: Visit the famous Abrau-Dyurso wine estate, known for its sparkling wines, and enjoy wine tasting.

Best Time to Visit Krasnodar Krai: Summer (June to August): The summer months are ideal for visiting Krasnodar Krai, especially the coastal areas, as the weather is warm and beach activities are in full swing.

Spring and Early Autumn: Spring (April to May) and early autumn (September to October) are also pleasant, with milder temperatures and fewer crowds.

Things to Do in Krasnodar Krai: Beach Activities: Enjoy swimming, sunbathing, water sports, and beachfront promenades along the Black Sea coast.

Outdoor Adventures: Explore the natural beauty of the region, including hiking, mountain biking, and winter sports in the Caucasus Mountains.

Cultural Exploration: Discover local traditions, museums, and historical sites to learn about the region’s rich heritage.

Wine Tasting: Visit vineyards and wineries in the region to sample local wines.

How to Get Around Krasnodar Krai: Public Transportation: Public buses, trams, and trolleybuses serve the major cities in Krasnodar Krai. Sochi, Krasnodar, and Anapa have well-developed public transportation networks.

Taxis: Taxis are readily available and can be used for short trips within the cities and for transportation to more remote areas.

Car Rental: Renting a car can be a convenient option for exploring the region, especially if you plan to visit various locations.

Domestic Flights: Major cities like Sochi and Krasnodar have airports with domestic flights connecting them to other Russian cities.

Where to Eat in Krasnodar Krai: Local Cuisine: Savor traditional Russian and Caucasian dishes, including shashlik (kebabs), borscht (beet soup), and local seafood in coastal areas.

Cafes and Restaurants: Explore cafes and restaurants offering international cuisine, including European, Asian, and Middle Eastern dishes.

Street Food: Try local snacks and street food from vendors in markets and along popular tourist areas.

Where to Stay in Krasnodar Krai: Krasnodar Krai offers a range of accommodation options, including hotels, guesthouses, hostels, and resorts. The coastal cities, such as Sochi and Adler, have a variety of lodging choices to suit different budgets and preferences.

Travel Tips for Krasnodar Krai: Language: Russian is the primary language spoken in Krasnodar Krai, so having some knowledge of the language can be helpful, especially in more remote areas.

Currency: The currency used in Krasnodar Krai is the Russian Ruble (RUB). Credit cards are widely accepted in hotels and restaurants, but it’s a good idea to carry cash for smaller establishments and markets.

Safety: Krasnodar Krai is generally safe for tourists, but, like in any travel, be cautious with your belongings and personal safety.

Climate: The climate in the coastal areas is milder compared to the mountainous regions. Be prepared for seasonal temperature variations.

Local Customs: Be respectful of local customs and traditions, particularly when visiting cultural or religious sites.

Transportation: Familiarize yourself with the local transportation system, and consider using taxis or ridesharing apps for convenience.

Krasnodar Krai offers a mix of natural beauty, cultural experiences, and outdoor adventures. By following these travel tips, you can have a memorable and enjoyable visit to this diverse and scenic region in southern Russia.

You might also enjoy:

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B2B Travel Sales Executive. Hiring multiple candidates. Airlink International UAE 3.7. Dubai. Follow up with clients to close sales· Carries out all sales action plans related in the marketing plan for target areas. ... Ultimately, a top-notch sales and marketing executive creates strategies that align with modern ...
Lots of lodging has just come available in sochi
Sign in to get trip updates and message other travelers.. Sochi ; Hotels ; Things to Do ; Restaurants ; Flights ; Vacation Rentals ; Travel Stories
10 Things to Do in Sochi If You Love Nature
Shakhe River. Sochi's second most significant river, Shakhe begins high in the mountains and flows down to the Black Sea. 59 kilometers long, the river has some amazing natural attractions in its valley: Dzhegosh Gorge, 33 waterfalls, stone lake basins, ancient oak trees, rare plant life and so much more.
Krasnodar Krai Travel Guide: All You Need To Know
Best Time to Visit Krasnodar Krai: Summer (June to August): The summer months are ideal for visiting Krasnodar Krai, especially the coastal areas, as the weather is warm and beach activities are in full swing. Spring and Early Autumn: Spring (April to May) and early autumn (September to October) are also pleasant, with milder temperatures and ...
THE 15 BEST Things to Do in Krasnodar Krai (2024)
Top Attractions in Krasnodar Krai. Map. See all. These rankings are informed by Tripadvisor data—we consider traveler reviews, ratings, number of page views, and user location. 1. Arboretum Park. 2,982. Gardens. The largest subtropical park in Russia contains more than 30 acres of stunning natural beauty.