360 tourism marketing services sl

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360 TOURISM MARKETING SERVICES SL

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• Active NIF/CIF: B66448051

Address: AV DIAGONAL Num360 PAT PTA2 (BARCELONA)

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The CIF assigned to 360 TOURISM MARKETING SERVICES SL is B66448051, and its commercial status is active. The company is engaged in economic activities classified under the CNAE 7311 - Advertising agencies. Additionally, it is categorized with the SIC code 7311 - Agencias de publicidad general. 360 TOURISM MARKETING SERVICES SL employs approximately Between 1 and 9 employees and records an annual turnover of less than 2 million euros. The company is registered in the Commercial Registry of Barcelona, and has 1 registration charges. The most recent announcement in Borme was published on 30/01/2015, while the last deposit of ordinary annual accounts corresponds to the year 2018. To find out the contact information of 360 TOURISM MARKETING SERVICES SL, such as the telephone number, postal address, or website, you can access the Company Data module. If you wish to obtain additional information about 360 TOURISM MARKETING SERVICES SL, we invite you to consult any of the available financial reports, the Annual Accounts of the company, or review the incidents of defaults registered in the RAI delinquency file. The financial, commercial, and legal information about 360 TOURISM MARKETING SERVICES SL comes from official data sources and is automatically updated every day.

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360 TOURISM MARKETING SERVICES SL

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TOURISM MARKETING 

360º agency.

We are a combination of online marketing, advertising and strategic consulting professionals, joined in a full service marketing agency specialized in the tourism sector. We do tourism marketing 360 degrees with a deep knowledge of the sector and the target audience.

We enhance the visibility and impact of tourism companies with the aim of increasing their sales and improving the return on their investment. We turn tourists into customers.

Consultancy

We help to develop customized tourism strategies to achieve key objectives. We support the management and changing of implementation phases to enhance results.

Digital Marketing

We understand Digital Marketing consulting as an integral approach within the whole travel cycle. We help your business to get the most out of the Internet.

Trade Marketing

We offer specialized marketing training for the tourism sector, adapting through custom formats for different types of organizations and needs.

Publications

We publish advertising publications on channels focused on tourists. We publish more than 5 million maps and magazines annually, an effective media with measurable ROI.

OUR LATEST WORKS

The following are some of the latest projects we have carried out for different companies and institutions in the tourism sector.

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Sri Lanka develops marketing strategy for tourism growth

Wednesday January 22, 2020 5:35 pm

ECONOMYNEXT – The Sri Lanka Tourism Promotions Bureau (SLTPB) has developed a long-term promotions plan focusing on major markets, which has been forwarded to the director board for approval, officials said.

The DailyFT English newspaper quoted the Chairperson of Tourism board Kimarli Fernando saying , “Over the years, we haven’t had a structured and organised long-term global marketing strategy that is long-term.”

“This time around, we will endeavour for such a course, and we are confident of realising this goal, despite challenges revolving around government procurement procedure and differences of opinion among stakeholders.”

She was quoted saying the plan will focus on eight ‘Tier 1’ destinations, which includes UK, Germany, France, China, India, and the United Arab Emirates and ‘Tier 2’ destinations focusing on other markets.

The appointment of a local PR agency is one of the initial steps, followed by calling for expression of interests to carry out destination marketing globally.

The strategy is to be presented at the meeting of the new SLTPB board of directors meeting on Wednesday.

“Tourism is gearing for exciting times. I know there is a lot to do but we are looking forward to realise our goals together as an industry despite challenges,” Fernando was quoted saying.

Sri Lanka has decided to follow a target-based plan to drive tourism revenue to 10 billion US dollars in 2025 from 4.4 billion rupees in 2018 by cutting out unnecessary regulatory barriers that hinder the expansion of the sector.

The objective is to work closely with the private sector as well as different Ministries and Government agencies to achieve the common goal of boosting earnings from tourism to $ 10 billion by 2025, Fernando said. (Colombo/Jan22/2020)

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1 Arms manufacturers show Indian capability to Sri Lankan military

2 sri lanka to grow 1.9-pct in 2024 despite tax hikes: adb, 3 sri lanka diesel sales at 7-month high in march, petrol at 3-month high, 4 sri lanka making new economic laws to embed structural reforms, 5 sri lanka making national tariff policy for export orientation, sri lanka soes place rs33,949 on each citizen: restructuring unit.

Monday April 15, 2024 2:50 pm

ECONOMYNEXT – Sri Lanka’s state-owned enterprises incurred 744.6 billion rupees in losses in 2022, the SOE restructuring unit has said.

“52 State-Owned Enterprises in Sri Lanka incurred losses of LKR 744.6 billion in 2022,” SOERU said in a social media post.

“When divided by the total number of Citizen, each citizen needs bare LKR 33,949.”

🔴52 State-Owned Enterprises in Sri Lanka incurred losses of LKR 744.6 billion in 2022. When divided by the total number of Citizen, each citizen needs bare LKR 33,949. Updates of SOERU – https://t.co/UVuBd7zmrb #SriLanka #lka #soereforms pic.twitter.com/cZFFKXjr2L — SOERU Sri Lanka (@srusrilanka) April 15, 2024

When state enterprises ran losses they were covered by loans taken from domestic banks as well as from capital markets.

Though entities like the CEB have taken loans for infrastructure, CPC and SriLankan Airlines have taken loans simply to cover losses.

Sri Lanka is planning to pass a Public Commercial Business (PCB) Act improve governance of state-owned enterprise by May 2024 as part of an anti-corruption efforts following an International Monetary Fund assessment.

Sri Lanka’s state enterprises have been used by politicians to give ‘jobs of the boys’, appropriate vehicles for personal use, fill board of directors and key positions with henchmen and relatives, according to critics.

Meanwhile macro-economists working for the state also used them to give off-budget subsides or made energy utilities in particular borrow through supplier’s credits and state banks after forex shortages are triggered through inflationary rate cuts.

The government has taken billons of dollars of loans given to Ceylon Petroleum Corporation from state banks.

There have also been high profile procurement scandals connected to SOEs. (Colombo/Apr15/2024)

Sri Lanka’s Unisyst Engineering Plc delists from CSE

Monday April 15, 2024 2:15 pm

ECONOMYNEXT – Sri Lanka’s Hayleys Group company, Unisyst Engineering Plc, has announced it would be delisting from the Colombo Stock Exchange.

“The Securities and Exchange Commission of Sri Lanka has granted their approval to delist the shares of Unisyst Engineering PLC from the Official List of the Colombo Stock Exchange, at an exit offer price of Rs. 6/- per share,” the Hayleys Group said in a stock exchange filing .

The company said an offer letter will be sent to the shareholders shortly.

Formerly Alufab Plc, Unisyst Engineering is an aluminium supplier in Sri Lanka.

The Company’s revenue increased by 38 percent to 784 million rupees during the last financial year, according to its annual report : “Unisyst Engineering PLC will continue to leverage the strengths of its partnership with Hayleys Advantis as it seeks to drive increased penetration in selected customer segments.”

The Company would focus on residential projects, “developing standard products to be marketed locally and for exports. Performance is also expected to be driven by the materialization of several medium-to-large scale projects for which the Company has already submitted bids.” (Colombo/April15/2024)

Kaushali Kusumapala appointed Coca-Cola Country Director for Sri Lanka and the Maldives

Monday April 15, 2024 12:34 pm

ECONOMYNEXT – Kaushali Kusumapala has been appointed Country Director for Sri Lanka and the Maldives, becoming the first woman to hold the position, the company said.

“In this position, Kaushali will closely collaborate with bottling teams, customers, partners, consumers and external stakeholders in Sri Lanka and Maldives,” the company said.

Kusumapala said she will collaborate with bottling partners, Coca-Cola Beverages Sri Lanka and Male’ Aerated Water Company, and other stakeholders.

“For some years now, Coca-Cola holds a special place for me as a consumer and as a marketeer, and I am deeply committed to steering our loved brands and franchise operations to greater heights,” she said in the statement.

She takes over from Pankaj Sinha, who was country director for 2019.

“The Coca-Cola Company is steadfast in its commitment to building a sustainable business in Sri Lanka and Maldives and Kaushali will play an important part in moving the needle,” Ajay Vijay Bathija, Vice President of Franchise Operations for Southwest Asia (SWA) said.

Kaushali is a graduate of the University of Melbourne, where she earned her Bachelor of Commerce degree. She was a recipient of the Slim Brand Excellence and SLIM Kantar People’s Awards for Local Brand of the Year and CSR Brand of the Year.

Coca-Cola has been present in Sri Lanka since 1961, and has a network of over 80,000 retailers and a direct workforce of over 400 employees. (Colombo/Apr15/2024)

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360° Technology Applied to Touristic Marketing

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• First Online: 30 March 2022
• Cite this conference paper

• Omar Cóndor-Herrera 7 &
• Carlos Ramos-Galarza 7 , 8  

Part of the book series: Smart Innovation, Systems and Technologies ((SIST,volume 279))

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360° technology for images or videos allows the covering of a 360° vision angle in two axles (X and Y), and it can be seen on a screen in an interactive way. This means that we can see everything that is around the point where the picture or video was taken, up, down, in front, behind and the sides, which allows us to reproduce the stereoscopic human vision. In this article, the usage of this technology is proposed as a tool to enhance the touristic marketing area, giving the users an innovative expérience.

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Condor-Herrera, O., Acosta-Rodas, P., Ramos-Galarza, C.: Augmented reality teaching resources and its implementation in the teaching-learning process. Adv. Human Factors Train. Educ. Learn. Sci. AHFE 269 , 149–154 (2021)

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Omar Cóndor-Herrera & Carlos Ramos-Galarza

Facultad de Psicología, Pontificia Universidad Católica del Ecuador, Av. 12 de Octubre y Roca, Quito, Ecuador

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Cóndor-Herrera, O., Ramos-Galarza, C. (2022). 360° Technology Applied to Touristic Marketing. In: Reis, J.L., López, E.P., Moutinho, L., Santos, J.P.M.d. (eds) Marketing and Smart Technologies. Smart Innovation, Systems and Technologies, vol 279. Springer, Singapore. https://doi.org/10.1007/978-981-16-9268-0_37

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DOI : https://doi.org/10.1007/978-981-16-9268-0_37

Published : 30 March 2022

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Sri Lanka Tourism Promotion Bureau holds Roadshow in Moscow

On March 15, 2019 His Excellency Dr. Dayan Jayatilleka, Ambassador Extraordinary and Plenipotentiary of the Democratic Socialist Republic of Sri Lanka to the Russian Federation, joined by Madame Sanja Jayatilleka, attended the roadshow in Moscow, organized by the Sri Lankan Tourism Promotion Bureau with the assistance of the Embassy of Sri Lanka in Russia, to promote Sri Lanka as a top tourist destination in the Russian market. A similar event will be held in St. Petersburg, the cultural capital of the Russian Federation.

The roadshow is a very useful platform for representatives of tourism sectors of both countries – Sri Lanka and Russia – to establish direct cooperation with each other, learn more about the respective markets and explore opportunities for mutual contribution towards further growth of the number of Russian tourists, visiting Sri Lanka.

The event began with the lighting of a traditional oil lamp by H. E. Dr. Dayan Jayatilleka, Madame Sanja Jayatilleka, Mrs. Madubhani Perera, Marketing Director of the SLTPB, Mr. Mahen Kariyawasam, Former President of the Sri Lanka Inbound Tour Operators Association, and Mr. Alexander Delezha, Deputy Head of the External Affairs Department at the Rossiya Airlines.

While welcoming more than 40 representatives of Russian travel agencies as well as 13 delegates of Sri Lankan destination management companies (DMC) and hotels that gathered at the seminar, Ambassador Jayatilleka drew particular attention to a huge potential of the Russian market as a destination, in which the SLTPB should carry out promotional activities. Ambassador Jayatilleka also encouraged the Russian tour operators and Sri Lankan travel agents to work closely together, as they represent one of the major ties between the two countries.

Further, Mrs. Madubhani Perera, SLTPB Marketing Director, delivered a presentation on the appeal of Sri Lanka as a tourist destination due to its cultural and historic heritages and various types of leisure, offered to visitors of the island. The official part concluded with Mr. Alexander Delezha addressing the gathering with a presentation.

The second part of the occasion was dedicated to B2B meetings between Sri Lankan and Russian travel agents and DMCs.