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20th Annual Tourism Challenge Kicks Off

The last year has been a challenging one for the tourism & hospitality industry to say the least, however, there is now a light at the end of the tunnel. This summer it will be important to get back out into the community and explore everything that Vancouver has to offer!

The West End is participating in the Tourism Challenge as part of the Build Back Tourism 2021  program for the 6th year, and we are proud and excited to welcome everyone to our amazing neighbourhood.

The Build Back Tourism program, is a seasonal opportunity for staff and volunteers actively working at the attractions, hotels and partner locations to explore local attractions and #LoveVancouver from May 1 – September 30, 2021.

This event is proudly supported by the Vancouver Attractions Group , Tourism Vancouver , and the Vancouver Hotel Association .

We invite Tourism Challenge participants to explore our “Three Great Streets” – Davie Street , Denman Street , and Robson Street . Our neighbourhood’s close proximity to English Bay , Stanley Park , and the downtown core is matched with a diverse and colourful community of amazing people.

To earn your West End stamps:

• Take a photo of yourself at two of three artful locations in the neighbourhood. Your choices: 1. The It’s Love Baby Mural at the corner of Davie Street and Thurlow Street 2. The A-maze-ing Laughter art piece at English Bay 3. Jasper , located at the corner of Robson Street and Jervis Street

Next, make your way to one of our partnering businesses and show them your photo to receive your three stamps!

We have three stamp locations to choose from:

• Peaked Pies – 975 Denman Street. Open daily from 8:00am to 9:00pm.
• The Quick Nickel – 1736 Davie Street. Open Monday to Thursday from 10:00am to 7:00pm, Friday and Saturday from 10:00am to 8:00pm, Sunday from 12:00pm to 7:00pm.
• Garden Health – 1204 Davie Street. Open Monday to Saturday from 10:00am to 6:00pm, Sunday from 11:00am to 6:00pm

Don’t forget to tag us in any photos you share on Instagram at @westendbia !

For more information on the Tourism Challenge, visit: www.tourismchallenge.ca

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This London Neighborhood Has World-class Theater, Impressive Museums, and Cool Cocktail Bars

Both locals and visitors find entertainment and more in London’s West End.

Best Things to Do

Best restaurants, best hotels, best shopping, best nightlife.

Atlantide Phototravel/Getty Images

With five trips to London stamped in my passport, I’ve visited most of the spots that top tourists’ to-do lists, especially because two of the trips were with young nieces — first-time overseas travelers. We rode in an open-top bus, watched the changing of the guard at Buckingham Palace, enjoyed the view from the London Eye, and toured Kensington Palace. We shopped for souvenirs at Covent Garden Market and devoured fish and chips at a local pub.

I’ve spent time in Greenwich with a friend, arriving from Paris on the Eurostar, a few stops on the Underground, and a short river boat cruise. And my first visit to London many years ago included Hyde Park, Westminster Abbey, and the Tower of London. However, even after all those admittedly short trips, I still didn’t have a sense of London’s many neighborhoods and how they all fit together.

So, on my recent trip, with plans for theater and shopping, I decided to make London’s West End my home base as a way to become familiar with that lively section of the city. Famous for Oxford Street stores, restaurants, museums, Piccadilly Circus, and more than 40 theaters, the West End offered all I needed in a convenient location. What I found was more than enough to keep me busy from morning to night for nearly a week. If theater, shopping, and a bit of history sound appealing, you’ll find them in London’s West End with this guide.

Wiktor Szymanowicz/Future Publishing via Getty Images

Visit West End museums.

Explore the National Portrait Gallery where paintings, photographs, drawings, and maps take visitors from 16th-century portraits to photos of rock stars — and so much in between. Continue a day of art enjoyment at the Royal Academy of Arts .

Gautier Houba/Travel + Leisure

See a show at a West End theater.

Take in a performance (or two) in one of London’s famed West End theaters, where you’ll find popular musicals, comedies, dramas, immersive shows, Shakespearean plays, and more. Theaters range from intimate to large, ornate neo-classical venues where the theater itself is part of the show.

Treat yourself to a spa day.

Maria Chevalet

On a rainy day, indulge in a luxurious spa treatment at the hidden-away, underground Akasha Wellbeing Center at Hotel Café Royal. There’s a heated pool, sauna, steam room, Jacuzzi, and fitness center. Or visit The Retreat at The Londoner or the AWAY Spa at the W London Hotel.

See the church where a Bridgerton wedding was filmed.

Leon Neal/Getty Images

Visit St. James’s in Piccadilly, the church where the wedding in Bridgerton ’s second season was filmed. Check the schedule and come for a concert in the intimate space. When I stopped in, a mid-day piano performance was in progress — perfect timing.

Enjoy afternoon tea in an elegant setting.

Sip tea and nibble on savory and sweet bites with one of London’s premier afternoon tea experiences. I loved Fortnum & Mason ’s afternoon tea, and there are many other lovely spots including The Langham , The Ritz , and Claridges . 

Unique dining venues set in a three-story 18th-century townhouse include the Michelin-starred Lecture Room & Library, the elegantly decked-out Gallery, the Parlour, the East Bar, and the beautiful, if somewhat bizarre, Glade. The egg-shaped individual loos, set under a colorful ceiling, attract as much attention (and photos) as the delicious food and over-the-top decor.

Café Murano

Located near Piccadilly in St. James, the restaurant is convenient for a pre-theater dinner or for a late meal after a show. Chef Angela Hartnett’s signature arancini, crisp and tasty, are favorites, and there’s a good selection of Italian wines to accompany the seasonal menu of dishes representing Italy’s cuisine. 

This lively St. James dining spot serves lunch, dinner, Saturday brunch, and weekday breakfast. There’s a bustling bar scene (every seat at the huge bar was occupied during my visit, with many enjoying dinner there). Signature, classic, and no-alcohol cocktails are offered along with beer, wine, cider, and a list of gin and tonics. Seafood, beef, pork, and plant-based dishes are well-prepared, delicious, and presented beautifully.

Serving traditional dishes that represent the diverse food culture of Indonesia, Toba ’s cuisine offers an array of flavors and Indonesian spices. The menu includes Nasi Goreng a la Toba , fried rice with seafood or tofu and tempe for a vegetarian option, and guests can expect a bit of spice, making the dishes tasty and authentic. Sunday brunch and pre-and post-theater dining are available.

Claridge’s ArtSpace Café

Courtesy of Claridge

Creative breakfast and lunch menus include signature crêpes, tortillas, toasties, croque monsieurs and madams, and an appetizing selection of pastries, cakes, and coffee beverages. Casual, comfortable, and classy, the café sits above an art gallery with rotating exhibitions, free for all to view and enjoy. 

Heddon Street Kitchen

The menu at Gordon Ramsey’s West End restaurant includes sushi, salad, seafood, steaks, salads, and a special Beef Wellington for two. Kids eat free, and adults will want to check out Hidden Heddon , serving signature cocktails and nibbles in an underground setting. 

Courtesy of The Ritz London

The Ritz London

Located near Piccadilly, Trafalgar Square, Buckingham Palace, and West End theaters, this historic five-star hotel is in the heart of London. The elegant property features plush suites, refined design, superb service, and the Michelin star–honored Ritz Restaurant .

Hotel Café Royal

Hotel Cafe Royal is located on Regent Street steps from Piccadilly Circus, convenient to shopping, theater, restaurants, and London’s St. James's, Mayfair, and Soho neighborhoods. Below the hotel, the serene Akasha spa offers a variety of treatments, and an expansive lap pool, steam room, sauna, and Jacuzzi.

Dukes London

This classic London hotel , known for its superb martinis and traditional British style, is located in the heart of St. James’s Mayfair. Rooms are elegant, understated, and comfortable. The Great British Restaurant (GBR) offers all-day dining and specializes in “British dishes with a contemporary twist.”

Brown’s Hotel

Located in elegant Mayfair, Brown’s Hotel blends its nearly 200 years of history with sophisticated modern style and approachable Italian luxury. A favorite of royalty, Brown’s welcomes young guests thoughtfully with toys and treats. Dine at Charlie’s and drop in for a cocktail at the chic Donovan Bar .

Sofitel London St. James

British style with a Parisian touch, the hotel is located in the West End’s exclusive St. James neighborhood, convenient to shopping, Westminster Abbey, Buckingham Palace, and theaters. The Michelin-starred Wild Honey St James for dinner, St James Bar for cocktails, and Afternoon Tea at The Rose Lounge combine for a delightful stay.  

The W London combines its hip vibe with excellent service, comfortable guest rooms, and convenient breakfast in the walkable Soho neighborhood near Leicester Square, Covent Garden, and Chinatown. Dine, drink, or relax with afternoon tea at The Perception or stop in for a cocktail at the W Lounge.

More than 300 shops, designer boutiques, restaurants, pubs, and department stores make Oxford Street the perfect place to shop ‘til you drop. Selfridges , open since 1909, houses six floors of clothing, designer brands, housewares, jewelry, wine, food, and furniture. Restaurants, a night club, movie theater, Champagne bar, and afternoon tea means you could spend your whole day there.

Fortnum & Mason , dating to 1707, specializes in fine foods, cheese, wine, spirits, jams, jellies, chocolate, tea, coffee, and elegant gifts. The food hall boasts fresh produce, baked goods, flowers, restaurants, and a delightful afternoon tea, accompanied by piano music.

Burlington Arcade , England’s oldest shopping arcade, is a covered promenade with skylights and classical architecture, home to 40 gorgeous shops — a fascinating place for window shopping or a splurge on something special. Make time for a tour with a uniformed, top-hatted Beadle to fully appreciate its history.

Browse the collection at Hamleys , one of the world’s oldest toy shops, or buy a gift for a special youngster (or yourself!). Visit Hatchards Piccadilly, London’t oldest bookshop, the bookseller to the Royal Household.

Jermyn Street is famous for high-end men’s fashion that includes luxury grooming products, shirt makers, leather goods, and bespoke suits. Shoppers will also find restaurants, wine shops, and art galleries.

Shop for designer brands on Regent Street and Bond Street , with labels like Ralph Loren, Chanel, Louis Vuitton, Bottega Veneta, and Ferragamo.

Upgrade your movie night.

For the perfect cocktail, dinner, and a movie date night in a sophisticated setting, The Cinema at Selfridges is the place to go. Guests enjoy the latest films with three screens, state of the art sound, and luxurious reclining seating. In the luxurious foyer, cocktails, wine, beer, and Champagne are available, along with snacks, popcorn (of course!), and sweets.

See London from a rooftop.

Take in panoramic views of London from above it all at Willows on the Roof , high above Oxford Street. Sip a dark chocolate espresso martini and snack on a burger, charcuterie board, or another tasty dish. You can also check out the view at The Nest , located atop Treehouse Hotel where you can imbibe on an extensive selection of cocktails, beer, and wine along with light bites or something sweet.

Enjoy a stage performance at a West End theater.

Choose a popular musical, drama, a new production, or an interactive experience in one of nearly 40 theaters in London’s West End. From intimate stages to grand theaters with curved balconies, chandeliers, and Art Deco glamour, the environment and audience are all part of experiencing a live production.

Try your luck at the UK’s largest entertainment and casino venue.

Check out the Hippodrome Casino , open 24 hours every day, where you’ll find four floors of gaming, including roulette, baccarat, poker, electronic games, and more. There's also the Magic Mike show and eight bars and restaurants, including the outdoor terrace overlooking Soho.

Take on some friendly competition.

Boom Battle Bar features games like beer pong, shuffleboard, crazier golf, augmented reality axe throwing and darts, karaoke, and American pool.

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The Top 12 Things to Do in London's West End

 TripSavvy / Gautier Houba 

London is a vast, sprawling metropolis . Because it was once a collection of separate towns and villages or "boroughs," it developed pockets of attractions and activities from one end of the public transportation system to the other, and beyond. Still, it's the West End with its concentration of entertainment, shopping, restaurants, bars, famous parks, and historic attractions that lures both visitors and locals looking for a good or night out on the town. Piccadilly, Covent Garden, Soho, Mayfair, St James's, Knightsbridge, Trafalgar Square, and Parliament Square are among the famous neighborhoods loosely included in the "West End." If you're heading "up West," as many Londoners say, just remember to stay alert because pickpockets and scam artists love this part of London too.

TripSavvy / Gautier Houba

London's Theatreland fills the heart of the West End. The city's commercial theaters , where you can see the brightest stars and the newest theater sensations—musicals, dramas, comedies, revues, and of course, in season, Pantos are all here. Look for the star-studded marquees and theater posters along Shaftsbury Avenue, Charing Cross Road, St. Martin's Lane, The Strand, and Aldwych as well as a few tucked into the side streets of Soho and Covent Garden.

If you go, beware of ticket touts. As with most sports events and concerts world wide these days, there are grifters out there trying to sell you way overpriced, or even counterfeit, tickets.

Unless you've planned way ahead and booked your tickets through some of the links on the London Theatreland or Official London Theatre websites, your best bet is to visit the TKTS booth in Leicester Square. They sell last-minute and discount tickets for the hottest shows. You have to go in person (TKTS is open every day), but you can check the website to see what might be available before you go.

Taste Your Way Through Chinatown

TripSavvy / Christopher Larson

London's Chinatown runs south of Shaftsbury Avenue and parallel to it, along Gerrard Street and Lisle Street. It is small but intense, packing in every kind of Chinese food available—Cantonese, spicy hot Szechwan and Hunan, complex and sophisticated Hong Kong-style, and even a few French-influenced Vietnamese places. The area is particularly good for dim sum and snacks at all hours. We like Haozhan on Gerrard Street, also known for its roast and lacquered duck; and Opium , a 1920s Shanghai-themed cocktail and dim sum bar behind a secret jade door at the other end of Gerrard Street. 

And if you are in London for Chinese New Year , you can count on this area being at the heart of the celebrations.

Hit the Shops

Whatever your style or budget, you will likely find great shopping somewhere in London's West End.

Oxford Street : This is one of the most famous shopping streets in the world for mass market brands and the Selfrigdes department store.

Regent Street :   One of London's most beautiful shopping areas, it's sweeping curved Regency terraces hold some of the more upmarket chains as well as top London brands. 

Carnaby Street : Off Regent Street, this is the current place for youthful brands, shoe shops, cool bars, and cafes.

Bond Street : Head here for exclusive designers, jewelers, and celebrity spotting.

Piccadilly :   Start at Piccadilly Circus, and after you've ogled the huge new LED advertising sign  and done some people-watching near the statue of Eros, head west along Piccadilly for luxury goods shopping and the entrance to London's famous 18th century shopping arcades.

Mayfair and St James's : Here you'll find   art galleries, fine antiques, and gentlemen's goods.

Soho : Find an eclectic mix of shops featuring vintage vinyl, old magazines, comic books and posters, theatrical fabrics, makeup and wigs, chefs clothing, and supplies.

Browse a Museum

The British Museum, the UK's famous storehouse of civilization with miles of galleries and millions of objects, is a popular stop in London's West End. Stop in to ogle the Rosetta Stone, the Egyptian mummies, and loads more. Despite lots of competition, it remains Britain's number one attraction.

But this area is also home to some quirky museums that are worth a visit. The Foundling Museum , in an 18th-century house on Coram Fields, was London's first home for abandoned children. In addition to moving displays and objects, there are exhibitions on its founders, George Frederick Handel, William Hogarth, and Thomas Coram.

Other museums in the area include the London Transport Museum in Covent Garden for fans of the iconic red double decker-bus; the  Pollocks Toy Museum in Fitzrovia; and the  Sir John Soane's Museum , the home of the 19th century architect who designed the Bank of England and the Dulwich Picture Gallery, the world's first purpose-built public art gallery.  

See Some Beautiful Art

The West End is a feast for art lovers. Both of Britain's big national collections are here—the National Gallery and the National Portrait Gallery, but the area is also home to a few other galleries.

The Wallace Collection , a private collection given to Britain as long as none of the works were ever loaned out and as long as it remained free to the public. If you want to see Frans Hals's The Laughing Cavalier or Fragonard's Girl on a Swing, you have to come here, just north of Oxford Street.

The Courtauld Gallery , a small, lovely gallery full of Impressionist and Post Impressionist paintings. (Note: From September 3, 2018, the Courtauld will be closed for two years for a major redevelopment project.)

The Royal Academy of Arts   where its members, Britain's leading living artists, show off their work. This is a gallery run by artists. Its annual Summer Exhibition—a juried show to which anyone can submit a work—is legendary.

Go on a Traditional Pub Crawl

The Soho and St James's areas of London's West End are especially rich hunting grounds for traditional London pubs. Some, such as Soho pub The Pillars of Hercules (pictured here) and the Queen's Head on Denman Street, date from the early 18th century. Most of them have fascinating stories as well as well-conditioned pints of ale. The Queen's Head was once the meeting place of club of gentleman dog baiters. When that became illegal, they looked for a way to indulge their dog-breeding enthusiasm, and the forerunner of Britain's famous dog show, Crufts, was born. A good way to find the best pubs and hear their great stories is to take a guided tour with a qualified guide. Joanna Moncrieff of Westminster Tours offers pub-focused tours of both Soho and St. James. Or search The Guild of British Tourist Guides  to find a qualified Blue Badge Guide.

Descend Into the Silver Vaults

Imagine buying silver cutlery, antique silver, or silver jewelry from a giant safe, and you'll have some idea of what the London Silver Vaults on Chancery Lane are like. The building started out in the late 19th century as a safe deposit storage business where Londoners could store their valuables and documents. Over time, merchants who sold valuable stock—particularly antique silver—found it was easier to move their businesses into the safe depository than regularly move their stock into the vaults. So each vault became a mini-shop, packed floor to ceiling and wall to wall with fine antique silver. The Silver Vaults were damaged during World War II but rebuilt in 1953. This is one of those attractions that few tourists know about but that most find fascinating to visit even if they're not in the market for silver. But if you are, don't be put off by the treasures available for tens, even hundreds, or thousands of pounds. There's plenty of stock—spools, jewelry, napkin rings, charms and trinkets—that's affordable for most visitors.

Visit Covent Garden, Home of the First Punch and Judy Show

In 1662, diarist Samuel Pepys witnessed the first Punch and Judy Show outside St Paul's Church, Covent Garden . A plaque on the wall of the church, built by Inigo Jones in 1633 and known as The Actor's Church, commemorates the event. The spot is still a place of street entertainment. Visit this end of Covent Garden any day of the week, and you'll see a continuous performance of licensed street entertainers (known as buskers in London) entertaining the crowds. Singers, jugglers, dog acts, comedians, tumblers, and acrobats all have a go. Just be sure and keep a tight watch over your valuables while you are watching the entertainment.

When you're tired of the entertainment, there's plenty of artisan craftwork and gifts to browse in the restored Covent Garden Market itself as well as on nearby Neal Street. It can be a bit touristy, but it is, nevertheless, a fun place to wonder around in or stop for a snack or drink.

Tour The Royal Opera House Covent Garden

The Royal Opera House (ROH) Covent Garden is the third theater on the site, dating from 1856. Two earlier theaters, the first built in 1732, were destroyed by fire. Today the ROH is the home of the the Royal Opera Company, the Royal Ballet, and the Orchestra of the Royal Opera. 

Even if you are not coming to see a performance, you can tour the building and learn about its historic associations. Most of Handel's operas and oratorios, for example, were written for this house and premiered here.

Backstage Tours offers a chance to see behind the scenes before the theater opens its doors for a performance; Legends and Landmarks Tours entertains with stories and histories of the opera house and nearby Theatreland; the Velvet, Gilt and Glamour Tour focuses on the architecture of the Victorian auditorium and the stories of the famous performers who have appeared there.

The schedule of tours is announced seasonally on the opera website and they can be booked online.  If you plan on attending a tour, leave your big bags, rucksacks, and backpacks somewhere else before you arrive. You aren't allowed to bring them on the tour, and there is no place to check them in the Opera House.

Visit Buckingham Palace

TripSavvy / Taylor McIntyre

Buckingham Palace, right on the edge of what might be considered the West End, is a must for any first-timer to London. During its open season in the summer, you can go inside to see some of the rooms and then enjoy tea on the terrace, which offers a chance to see the Queen's backyard. At other times, view the part of the Queen's private collection of art in the Queen's Gallery, and of course, try to time your visit to see the Changing of the Guard. It's quite an elaborate ceremony that begins at 10:30 a.m. at St. James's Palace and the Wellington Barracks. It takes place on Monday, Wednesday, Friday, and Sunday, and if you want a good spot for your pictures, plan on getting there early.

Tour Parliament and See Big Ben

TripSavvy / Taylor McIntyre 

If you're hoping to actually hear Big Ben sound the hours, the half-hours and the quarter-hours, you're out of luck for the next few years. They've had to silence the giant bell for restoration, cleaning, and repairs for the next few years (as of 2018), and the actual date for the reopening of the tower for tours hasn't been announced. You can still see the clock face, but not much else as the whole tower is shrouded in scaffolding.

What you can tour, however, are the Houses of Parliament and the Palace of Westminster itself. There are a variety of tours open to UK residents and overseas visitors including self-guided audio tours, family tours, tours with afternoon tea, and a range of special interest tours. These tours are offered when Parliament is not in session and must be booked in advance  online  or via the phone number listed on the  website.  But if you are a UK resident, you can arrange a tour to see Parliament in session through your UK MP.

Explore Whitehall and Horseguards Parade

Whitehall is the road that runs from Parliament Square to Trafalgar Square. It's the home of much of the British government's bureaucracy, and at first glance, it looks like a bunch of faceless white 18th and 19th-century buildings. But there is a lot worth seeing along this street and well worth a stroll north along it to see.

10 Downing Street :   About 815 feet along from Big Ben, on the left side of the street, walking North, is the entrance to Downing Street and the homes of the Prime Minister and the Chancellor. The entrance is barred by tall iron gates, railings, and on-duty policemen. But you can peek in to see the style of the houses within. You can also see what British people are currently up-in-arms about because there is invariably a small crowd of protesters and petitioners outside the gates. 

Horseguards Parade : Continue about another 500 feet, and you come to a pair of guard boxes with a pair of mounted officers on tall, handsome stallions. This is the entrance to Horseguards Parade and the soldiers are members of the Queen's Household cavalry and the guards in the boxes change hourly. The full Changing of the Guard here is a half-hour spectacular of colorfully uniformed cavalrymen inside the gates at 11 a.m. on Monday through Saturday and 10 a.m. on Sunday. It is far less crowded than Changing of the Guard at Buckingham Palace, and best of all, there are no railings between you and the cavalry. After, visit the Household Cavalry Museum where you can see the working stables and try on a cavalryman's uniform.

The Banqueting House :   As a last stop, pop across the street to visit the Banqueting House, all that remains of Charles I's Whitehall Palace. Check out the ceiling by Rubens and the balcony from which the doomed king stepped out onto a scaffold to be beheaded on the orders of Oliver Cromwell.

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Tourist ‘Spending Gap’ Persists in West End, Undermining Recovery of Visitor Numbers

• New West End Company data reveals that a persistent ‘spending gap’ emerged in London’s West End across 2023, even as international visitors numbers soared;
• Middle Eastern visitors represented the biggest unrealised opportunity for retailers, with the ‘spending gap’ widest for this affluent demographic;
• Pressure on HM Treasury builds ahead of the Spring Budget, with promised OBR review cause for optimism amongst affected businesses.

London, 15 February 2024: Figures released today by New West End Company underline the stark impact that the absence of tax-free shopping has had on international visitor spending across the last 12 months. Despite a recovery in visitor numbers to pre-pandemic levels, spending recovery has lagged behind. At its widest in Q3 2023, this ‘spending gap’ saw a gap of 31 percentage points between international visitors and their associated spending.

The gap persisted in Q4 2023, despite an influx of visitors over the ‘Golden Quarter’. Whilst overall visitor numbers for October to December were level with 2019, international spending was down 15%. Full year figures reveal an even starker picture: whilst international visitor numbers in 2023 were just 4% below 2019 levels, spend was down 19%.

The widest ‘spending gap’ was amongst affluent visitors from the Gulf, including those from Saudi Arabia, the UAE, Qatar and Kuwait. There were 39% more travellers from the region in the last three months of 2023 compared to the same period in 2019, but spending increased by just 6% -  a gap of 33 percentage points. The full year figures for this demographic paint a similar picture; visitor numbers were up by 20% but spending was down by 10% - a gap of 30 percentage points.

That trend is replicated by visitors from other major tourism markets, such as the USA. Over the course of 2023, 8% more Americans visited London, but they spent 14% less whilst here. These gaps are particularly concerning for the U.K., as they are not present in the European Union, where countries such as Italy, France and Spain offer tax-free shopping. According to Q4 2023 data from Global Blue, US spend in Spain was up 179% compared to 2019, and up 143% in Italy. Similarly, spend from GCC visitors in Q4 2023 was up by 148% in Italy and 132% in France, versus Q4 2019.

Dee Corsi, Chief Executive of the New West End Company, comments:

“ The persistence of a ‘spending gap’ across 2023 should sound alarm bells in Westminster – whilst Italy and France are actively leveraging tax-free shopping as a driver of growth, British businesses trade at a disadvantage.

“Tax-free shopping presents a rare, golden opportunity for the Government to inject a shot of growth into the economy, with a tried and tested scheme and a captive audience which, for the first time, would include 450 million E.U. residents.

“What is more, it would allow us to maximise the returns of existing infrastructure, such as the recent launch of the ETA visa for GCC visitors. The Government has already invested in incentivising visitors from the Gulf to travel to the U.K. – why not incentivise them to spend in our shops while they are here too?

“We are still within the window to capitalise on this opportunity, with businesses across the country united in their desire to see tax-free shopping reinstated. The news that the OBR will look at the impact data is a welcome acknowledgement, at the highest levels, that our calls are being heard. We are hopeful that the Spring Budget will see these calls answered.”  

In 2023, annual sales in the West End exceeded previous forecasts, coming in at £9.0 billion and underlining the area’s continued resilience in the face of challenging economic headwinds. Despite this, sales remain slightly down compared to 2019 levels (-1%), with international sales – a key driver of growth – failing to compensate for squeezed domestic spend.

This is having a knock-on effect on West End businesses; an earlier survey of retail, hospitality, leisure and F&B providers in the district found that 92% said they had been affected by the loss of tax-free shopping, a much higher proportion than those affected by the cost-of-living crisis or inflation (both 58%).

The survey also revealed that businesses were taking proactive measures to mitigate the impact of tax-free shopping. Over half (54%) confirmed their business was reviewing future U.K. investment strategies, with a similar proportion (48%) reconsidering staffing requirements to manage costs.

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What next for travel and tourism? Here's what the experts say

In many countries, more than 80% of travel and tourism spending actually comes from the domestic market. Image:  Unsplash/Surface

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Stay up to date:.

• In 2020 alone, the travel and tourism sector lost $4.5 trillion and 62 million jobs globally.
• But as the world recovers from the impacts of the COVID-19 pandemic, travel and tourism can bounce back as an inclusive, sustainable, and resilient sector.
• Two experts highlight some of the key transformations in the sector going forward during the World Economic Forum's Our World in Transformation series.

The Travel & Tourism sector was one of the hardest hit by the COVID-19 pandemic, leaving not only companies but also tourism-driven economies severely affected by shutdowns, travel restrictions and the disappearance of international travel.

In 2020 alone, the sector lost $4.5 trillion and 62 million jobs, impacting the living standards and well-being of communities across the globe. Moreover, the halt in international travel gave both leisure and business travellers the chance to consider the impact of their choices on the climate and environment.

Amid shifting demand dynamics and future opportunities and risks, a more inclusive, sustainable and resilient travel and tourism sector can be - and needs to be - built.

The World Economic Forum's Travel & Tourism Development Index 2021 finds that embedding inclusivity, sustainability and resilience into the travel and tourism sector as it recovers, will ensure it can continue to be a driver of global connectivity, peace and economic and social progress.

We spoke to Sandra Carvao , Chief of Market Intelligence and Competitiveness at the United Nations World Tourism Organization (UNWTO), and Liz Ortiguera , CEO of the Pacific Asia Travel Association in Thailand (PATA), and asked them to highlight some of the key areas of risk and opportunity in the sector during an episode of the World Economic Forum's Our World in Transformation series.

Have you read?

Travel & tourism development index 2021: rebuilding for a sustainable and resilient future, towards resilience and sustainability: travel and tourism development recovery, how can we really achieve sustainability in the travel sector, what are some of the top global trends you're witnessing currently in the travel and tourism sector.

Liz Ortiguera: Given the extended lockdown that we had on travel with the pandemic, vacation for friends and relatives (VFR) is now a high priority for people who haven’t been in touch for a long time thanks to the pandemic. So, people are reconnecting. And that kind of links to the second trend, which is multi-purpose or blended travel. Never before, particularly now that we can connect digitally through Zoom, has the ability to work from anywhere enabled travellers to cover multiple purposes, like visits with friends and multiple business trips. So, we'll find that the duration of travel and the length of stay is longer. And third is the continued high focus on safety and wellness which is top of mind for travellers due to the pandemic. All travel is wellness-related now.

Sandra Carvao: I think there is a bigger concern with sustainability, which is very welcome in our industry. Consumers, particularly the younger generation, are much more aware of the impact they have, not only on the environment but also socially and on the communities they live in. We've also seen an increase in expenditure per trip, so I think people are very eager to go outside, and they're staying longer. And on the other side, I think there are some challenges: we’re seeing a rise in late bookings because restrictions can change at short notice and that’s having an impact on the decisions of travellers. This is putting pressure on the industry in terms of planning and anticipating fluctuations in demand.

Social media surveys have shown that travellers who have immersive experiences are more likely to post about them, which is good for the industry.

What is community-based tourism and why is it important?

Sandra Carvao: One of the positive impacts of the pandemic is that people are looking for local experiences and are spending more time with communities. So, the concept of community-based tourism is obviously one that puts the community at the core of every development, ensuring that it's engaged and empowered and that it benefits. At the UNWTO, we worked with the G20 and the Saudi presidency back in 2020 and produced a framework for tourism development in communities, which states that communities need to be part of the planning and management of tourism activities. We need to go beyond traditional definitions of community to a point where the industry leans on partnerships between the public and private sectors and communities.

Liz Ortiguera: In July 2022, PATA is hosting a destination-marketing forum and one of the key themes is community-based tourism. The purpose is really to put the community and authenticity-in-culture activities at the heart of the travel experience. There are benefits for all stakeholders. One is that travellers can have an authentic experience. They're not in overcrowded, touristic locations and they experience something new and unique within the community. These experiences are designed in partnership with communities who get the benefit of financial inclusion, and if activities are designed properly, the reinforcement of their cultural heritage. Governments also engage in economic development more broadly across countries. Another interesting trend is creative tourism, which means you create an experience for tourists to participate in, like a dance lesson, or a cooking lesson. Social media surveys have shown that travellers who have these kinds of immersive experiences are more likely to post about them online and that's good for the industry.

It is important to emphasize that virtual experiences, while they are a fun tool, can never replace visiting a destination.

How is technology and innovation helping to leverage cultural resources?

Sandra Carvao: One interesting trend we’re seeing is that more and more people are booking trips directly, so communities need to be supported to digitize their systems. Education and upskilling of communities are important so that they can leverage digital platforms to market themselves. From the tourists’ perspective, it is important to emphasize that virtual experiences, while they are a fun tool, can never replace visiting a destination.

Liz Ortiguera: People have been living virtually for more than two years. Amazing innovations have emerged, such as virtual reality and augmented reality, and all kinds of applications and tools. But the important thing is the experience. The destination. Real-world experiences need to remain front and centre. Technology tools should be viewed as enablers and not the core experience. And when it comes to staff, technology can really democratize education. There’s an opportunity to mobilize a mobile-first approach for those who are on the frontlines, or out in the field, and can’t easily access computers, but need to get real-time information.

How is the sector dealing with labour shortages and re-employment of the workforce?

Liz Ortiguera: Labour shortages are much more dynamic in North America and in Europe. But it’s having a knock-on effect on Asia. If, for example, their air carriers are limited by staff and they have to cancel flights, which we're very much seeing out of Europe, seating capacity then becomes a limiting factor in the recovery of Asia Pacific. That's the main constraint right now. And compounding that is the rising price of fuel. But people in the Asia Pacific are keen to get reemployed.

Sandra Carvao: Labour shortages are a priority for the sector in countries around the world. Many workers left the sector during the pandemic and the uncertainty that surrounded the measures taken to contain it left many people unsure of whether the sector would recover. It is time to address things like conditions, scheduling, and work/life balance, all things which have been top of mind for workers during the pandemic. As the sector recovers, we need time to bring new hires on board and to train them to take over where those who switched jobs left off.

Are we seeing a growing trend towards domestic tourism?

Sandra Carvao: We’re talking about 9 billion people travelling within their own countries. And in many countries, for example in Germany, more than 80% of the tourism spending actually comes from the domestic market, similarly in countries like Spain and even smaller economies. Whenever it's possible to travel again, domestic markets tend to be more resilient. They kick off first mostly due to perceptions of safety and security issues. As the world economy recovers from the pandemic, there is a good opportunity for nations to rethink their strategy, look at the domestic market in a different way, and leverage different products for domestic tourists.

When it comes to sustainable tourism, how quickly could we mainstream eco-friendly modes of transportation?

Sandra Carvao: Transport is one of the key contributors to energy impacts and tourism. But it's also important that we look at the whole value chain. The UNWTO together with the One Planet Sustainable Tourism Programme just launched the Glasgow Declaration, which includes green commitments from destinations and companies. We’re seeing a strong movement in the airline industry to reduce emissions. But I think, obviously, technological developments will be very important. But it's also very important to look at market shifts. And we can't forget small islands and developing states that rely on long-haul air travel. It’s important to make sure that we invest in making the problem much less impactful.

Liz Ortiguera: 'Travel and tourism' is such a broad encompassing term that it’s not fair to call it an industry: it is actually a sector of many industries. The pandemic taught us how broad the impact of the sector is in terms of sustainability. There's a big movement in terms of destination resilience, which is the foundation for achieving sustainability in the journey to net-zero. We now have standards to mitigate that impact including meetings-and-events (MIE) standards and standards for tour operators. There are multiple areas within our industry where progress is being made. And I'm really encouraged by the fact that there is such a focus not just within the sector but also among consumers.

This interview was first done at the World Economic Forum's studios in Geneva as part of 'Our World in Transformation' - a live interactive event series for our digital members. To watch all the episodes and join future sessions, please subscribe here .

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2024 World Tourism Day Forum

Tourism, justice, and peace.

Breaking Barriers and Amplifying the Voices of the Unheard

Each September, the global tourism community turns its attention to the Center for Responsible Travel’s (CREST) annual World Tourism Day Forum. This event, known for its unapologetically bold approach, convenes leaders from  industry,  government, civil society, and local communities  to ideate solutions that address tourism’s most pressing challenges. Tickets for the 2024 World Tourism Day Forum are on sale now.

This year’s theme places tourism at the nexus of justice and peace, urging a deep and reflective examination of tourism’s influence on migration, social equity, climate justice, diplomacy, and cultural preservation – among other topics. By disrupting the status quo, the 2024 Forum commits to fostering meaningful dialogue and actions that challenge prevailing norms and encourage cross-sector collaboration.

In a historic first, the 2024 World Tourism Day Forum will venture beyond its usual Washington, DC setting to convene in Atlanta, Georgia from September 24-25, 2024. Selected for its pivotal role as a connecting place in global travel and its deep-rooted legacy in civil rights and social justice, Atlanta plays an important role in this year’s event. Home to the world’s busiest airport for over 25 years and a host city for the 1996 Olympics and the upcoming 2026 World Cup, Atlanta is truly the place where industry and community progress collide. And as a historic bastion of Black civil rights and culture, social justice and peace are ingrained in the city’s DNA.

In partnership with RISE Travel Institute , CREST looks forward to welcoming you to this historic event.

Speakers, Panelists, and Facilitators

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Event Objectives

Goals & objectives of the 2024 world tourism day forum.

1. Foster Meaningful Collaboration  between the tourism industry, civil society, academia, and public sector tourism stakeholders.

2. Break down barriers around complicated topics in tourism by generating dialogue and learning opportunities, particularly relating to tourism as an avenue for peace, diplomacy, justice, and community empowerment. 

3. Provide a platform for diverse tourism stakeholders in Atlanta to highlight the city’s diversity, resilience, unique product offer, and history. 

4. Collectively incubate solutions  on tourism’s role in areas affected by conflict, injustices, or natural disaster.

• Work through mock scenarios with cross-sector stakeholders.
• Participate in an academic-led ideas incubator and poster session. 

5. Share adoptable positive practices from tourism practitioners, researchers, and community leaders. 

6. Produce a white paper that details practical, actionable steps that practitioners and policy-makers can take to promote tourism through a lens that considers equity, diplomacy, justice, peace, and support for local communities. 

Venue / Neighborhood

This year’s Forum will be held at Monday Night Garage , a brewery with roots in Atlanta that epitomizes the city’s entrepreneurial spirit and progress. Known for crafting unique brews in a space where community and creativity thrive, Monday Night Garage offers an inspiring setting for our discussions and solutions-centered sessions. 

The Neighborhood

The 2024 Forum will take place in Atlanta’s historic West End, a neighborhood steeped in Black culture, community, and a diverse arts scene. The West End neighborhood and the development of the non-motorized beltline trail provide an important backdrop to frame discussions on justice, peace, and the complex role tourism plays in both exacerbating and addressing complex community issues.

Host Hotel & Room Block

Just a short distance from the conference venue, Monday Night Garage, the Darwin Hotel awaits. This charming establishment offers a blend of comfort, luxury, and local flavor, making it the perfect place to unwind after a day of engaging discussions and networking.

As a participant of the 2024 World Tourism Day Forum, you have the exclusive opportunity to  book a discounted room at the Darwin Hotel.  Thanks to their generosity, the Darwin Hotel is offering rooms at a very friendly rate of $139 for their Cozy Queen and $149 for their King Room. To get this rate, you must use the booking link provided above.

Don’t miss this chance to enjoy Atlanta’s historic O4W neighborhood, the birthplace of Dr. Martin Luther King Jr, home to the Sweet Auburn Historic District, and the location of Ebenezer Baptist Church. Today, Old Fourth Ward gives visitors the opportunity to engage with its storied history, provides easy access to the Eastside Beltline Trail, and brings together visitors and locals alike at Ponce City Market.

Why Justice and Peace?

At CREST, we envision a world where travel benefits communities and the environment. So, how do justice and peace fit into this vision? Over more than two decades of dedicated research and advocacy, we have identified a fundamental truth: sustainable, regenerative, or responsible travel—regardless of the term—is unattainable without a foundational commitment to peace and justice.

Tourism’s Broad Reaching Influence

Tourism’s influence extends beyond mere economic benefits; it intersects with critical issues such as human rights, migration, gentrification, community empowerment, and access to justice. Without addressing these areas, tourism risks perpetuating inequality and conflict rather than fostering harmony and development. Consequently, tourism can either promote peace or serve as a vehicle for turmoil, depending on its management.

Examining Tourism through Additional Lens

By examining tourism’s role in these broader contexts and its impact on the most marginalized groups, we can better understand its capacity to either uphold or undermine justice and peace. It’s time for the tourism sector to engage more deeply with these pressing issues, ensuring that travel acts as a force for good, supporting sustainable development and equitable opportunities for all.

Why Atlanta?

Welcome to atlanta, where….

• Busiest airport in the world since ’98
• ’96 Olympics host and venue
• Set to host 5 World Cup matches in 2026

• Birthplace of Dr. Martin Luther King Jr. 
• Center of the civil rights movement

• 3rd most Fortune 500 companies in USA
• 4th fastest growing foreign-born metro population

Audience Insights

Individuals from   74 countries   attended the 2023 virtual forum, 1,680 participants  since the inaugural world tourism day forum in 2017 .

Notable Past Participants

Industry, private sector, & dmos, public sector and government stakeholders, academia and university representatives.

• Marriott International
• Booking.com
• Royal Caribbean Group
• Intrepid Travel
• Visit Sweden
• Tourism New Zealand
• G Adventures
• Bureau of Indian Affairs
• Embassy of Mexico
• Embassy of Grenada
• Embassy of Iceland
• National Park Service
• U.S. Fish & Wildlife Service
• Parks Canada
• Arizona Office of Tourism
• Inter-American Foundation
• Harvard University
• George Washington University
• Princeton University
• University of California
• Duke University
• Purdue University
• University of Central Florida
• Virginia Tech University
• Western Sydney University

Multilaterals

• UN Environment – North America Office
• United Nations Foundation
• World Bank Group
• Interamerican Development Bank

Civil Society

• World Wildlife Fund
• The Nature Conservancy
• Environmental Defense Fund
• National Park Foundation
• National Geographic Society
• Museum of Modern Art (DC)
• The New York Times
• National Geographic Media / Society
• Chicago Public Media
• Island Press
• Condé Nast Traveller

Ideas Exchange and Poster Session [Submissions Open]

Who Should Participate? Academics, graduate students, and researchers with bold, innovative research are invited to present at the Center for Responsible Travel’s (CREST) 2024 World Tourism Day Forum. This “Ideas Exchange” offers a unique platform to reach a broader audience, receive peer feedback, and spark collaboration.

Why Participate? Present your research to a diverse audience, gain feedback from industry leaders, network with tourism experts, and explore collaboration opportunities.

Event Details The Ideas Exchange will take place on September 24, 2024, at Monday Night Garage in Atlanta, GA.

Participation Requirements Participants will give a 30-second main stage “quick pitch” and display a 24″x36″ poster with a bold research question. Engage with attendees using a “sticky note” box for ideas and display research snippets on your board.

Proposal Submission Requirements Submit a bold research question, a 100-500 word abstract, 2-5 keywords, and clarification on whether the research is in-development/unpublished or published. Ensure relevance to “Tourism, Justice, and Peace” or related topics like sustainable tourism, climate justice, human rights, decolonization of travel, and more.

Evaluation Criteria Proposals will be evaluated on sector-bridging contributions, originality and innovation, practical implications, presentation clarity, and relevance to the event themes.

Important Dates

• August 1: Call opens
• August 9: Call ends
• August 12: Acceptance notifications sent

Note: Accepted presenters must purchase a Forum ticket within one week of acceptance and be present in person.

Submit Your Proposal Today!

Sponsorship

Aligning with CREST’s 2024 World Tourism Day Forum elevates your brand’s presence in transformative dialogues that surpass conventional industry events. Your partnership with CREST’s 21-year tourism expertise signifies your company’s role as a catalyst for progress.

At the World Tourism Day Forum, our Sponsors are more than financial backers; they are integral partners and help us shape the event’s impact before and after it’s held. 

Who Sponsors CREST? 

• Tourism Industry and Business: Show your clients and competitors that you’re a changemaker and a pioneer. Sponsoring CREST’s World Tourism Day Forum demonstrates your sincere commitment to responsible tourism, giving back, and making a difference. 
• DMOs and Government: CREST’s approach to events is all about thinking global but prioritizing local impact. In your own backyard, show residents and prospective visitors that you’re welcoming to all, want to positively impact your community, and showcase tourism’s intersectionality with what’s going on in the world. 
• Local Community and Foundations: Show impact by giving to an event that positively supports community, drives impact beyond the event, and takes a data-driven approach. 

2024 World Tourism Day Forum Sponsors

2024 World Tourism Day Forum Presenting Organizations

Previous World Tourism Day Forums

Twenty years of tourism: looking back and beyond (2023).

Founded in 2003, in the wake of the UN International Year of Ecotourism (2002), the Center for Responsible Travel (CREST) has worked with communities around the world to implement more responsible tourism policies and practices. The tourism industry and the landscape within which it operates have changed drastically over the past two decades. In honor of our 20th anniversary, we will look at how the tourism industry and landscape have changed, discuss best practices and lessons learned, and apply what we know to our work moving forward.

In discussing how the tourism industry and landscape have changed over the past two decades and where it will be going, we will look at industry trends, policy, research, stakeholder engagement, awareness-building, regulation, and cooperation.

The goal of this year’s World Tourism Day Forum is to understand how the tourism industry and landscape have evolved over the past two decades and how to best utilize lessons learned to create lasting change over the next two.

Martha Honey Legacy in Responsible Travel Award

The Martha Honey Legacy in Responsible Travel Award was first created to honor Dr. Martha Honey on the occasion of her retirement in recognition of her incredible leadership and accomplishments in responsible travel. At that time, the Board and staff of CREST decided to make this an annual award from the CREST Board of Directors to someone in the global tourism industry making a significant difference in pushing the envelope in responsible travel.

This year’s award went to Bruce Poon Tip, CEO and Founder of GAdventures.

Destination Stewardship: Transforming Travel for People and Our Planet (2022)

It isn’t uncommon for tourism policies and plans to be made without community input, but tourism does not exist in a vacuum. Communities feel the consequences of being excluded: from overtourism and climate and biodiversity threats, to cultural heritage loss and widening social inequities. In order to build a more sustainable and responsible future for tourism – for destination communities, businesses, and tourists alike – we need a more holistic approach, one that puts communities at the center of tourism planning and decision-making. Without doing so we risk losing what makes so many destinations unique and worth visiting.

Our goal for this event was to have a research-based discussion with practical examples of how destination stewardship is being implemented around the world. Participants walked away with a better understanding of destination stewardship as a tourism model and the value of using community-centered destination marketing.

Martha Honey Legacy in Responsible Travel Award recipient: Jonathan Tourtellot. He was selected amongst a pool of esteemed candidates but what set him apart was his dogged commitment to destination stewardship throughout his multi-decade career.

Tourism in a Climate Crisis (2021)

In 2021, CREST is partnered with Tourism Declares a Climate Emergency to host our fifth annual World Tourism Day Forum. The virtual event focused on helping key sectors bridge the disconnect between the goals destinations, accommodations, and tour operators are told they must meet when it comes to mitigating the climate crisis, and the action steps needed to take.

Lessons from COVID-19 for Tourism in a Changing Climate (2020)

CREST’s 2020 meta-analysis,  The Case for Responsible Travel: Trends & Statistics , shares key studies on COVID-19 and climate change and the lessons that may be applied from the former to meet the challenges of the latter.

This 2020 World Tourism Day Webinar shared the report’s key findings and brought together experts to discuss consumer, business, and destination trends in the context of recovery.

Distinguished speakers explored the unprecedented opportunity to mitigate two existential threats, climate change and COVID-19, with one coordinated approach, truly making the world a safer, more equitable, and more resilient place for all.

Impact Tourism: Giving Time, Talent, and Treasure (2019)

Impact tourism is not about collecting loose change for charities. Rather, it is about integrating business and visitor support for local communities into the core definition of responsible travel. The 2019 World Tourism Day Forum focused on successful travel giving programs for a wide range of businesses and destination types.

Recognizing that doing good does not always mean doing right, the forum also examined the downsides of inappropriately implemented travel giving and voluntourism programs.

The forum also traced the evolution of what was originally referred to as travelers’ philanthropy into Impact Tourism , which today represents a broad array of travel giving programs.

This forum was presented by CREST and Organization of American States.

Overtourism: Seeking Solutions (2018)

We define overtourism as tourism that has moved beyond the limits of acceptable change in a destination due to quantity of visitors, resulting in degradation of the environment and infrastructure, diminished travel experience, wear and tear on built heritage, and/or negative impacts on residents.

Around the world, popular tourist destinations have reached a tipping point. A growing middle class, improved connectivity, and the desire of people to see the world means that popular destinations are becoming over-saturated. The phenomenon called ‘overtourism’ has led to civic protests and residents demanding that ‘tourists go home.’

This 2018 World Tourism Day Forum was designed to reflect on the root causes of overtourism, but more importantly, to share viable solutions from thought leaders working on the front lines. This included public sector destination managers and private sector tourism providers. Panel discussions focused on the various types of destinations confronting overtourism: historic cities, national parks, and protected areas, World Heritage Sites, coastal and beach communities, and national and regional destinations.

This forum was presented by CREST and the George Washington Institute for International Tourism Studies.

UN International Year of Sustainable Tourism for Development (2017)

The CREST/UN Environment forum was designed to showcase the importance of the UN’s declaration of 2017 as the International Year of Sustainable Tourism for Development. This invitation-only, day-long event took place on World Tourism Day, September 27, 2017, at the UN Foundation in Washington, DC.

The event featured panels covering the five key areas identified by the UNWTO for this international year. Each one-hour panel was moderated by a well-known journalist and included two presenters giving exemplary and inspiring case studies. In their 8-10 minute talks, presenters showed short videos of their work and reflected on both their successes and challenges. Case studies were drawn from North America, the Caribbean, and Central and South America. The journalist/moderator for each panel ensured ample time for audience discussion after each set of presentations.

Tourism Challenge 2024!

• Blog , What's New
• April 11, 2024

Please note that the Tourism Challenge program is only available for industry passport holders to participate. Not available for public participation.

New Westminster is an eclectic riverfront community located in the heart of Metro Vancouver and a convenient 25-minute SkyTrain ride to downtown Vancouver. We offer a great selection of unique experiences, breweries, diverse independent restaurants, captivating galleries, performances, historic sites, events and much more! Get ready for an exciting day of exploration in Western Canada’s oldest city.

Tag @tourismnewwest #ExploreNewWest #WhereStoriesMeet

Visit the Tourism New Westminster Visitor Centre located inside the Anvil Centre to receive your stamps!

Address: 777 Columbia St reet, New Westminster, B.C. Hours: 7 days a week, 10am – 5pm

While visiting the Anvil Centre: 1) Receive your 1 Anvil Centre Attraction stamp after exploring the: -New Media Gallery -New Westminster Museum & Archives -The Canadian Lacrosse Hall of Fame -Community Art Gallery  Attraction stamp questions will be provided on site.

2) Receive your 2 New Westminster neighborhood stamps after completing either the Downtown OR Uptown Scavenger Hunt – questions below! 3) Enter for a chance to win an I ❤ New West Experience Package: 🔹2 tickets to any one of the 2024/25 Massey Theatre Presents performances 🔹2 tickets to any one of the 2024/25 Anvil Theatre Presents performances 🔹2 passes to the Fraser River Discovery Centre 🔹$50 Gift Certificate for Another Beer Company 🔹$50 Gift Certificate for Sushi Well Japanese Restaurant 🔹I ❤ NW merch including a mug, pins, stickers a tote bag and more!

#WhereStoriesMeet Scavenger Hunt

The #WhereStories Meet Scavenger Hunt invites you to explore a few of the many inviting neighborhoods we have in New Westminster. Complete 5/7 questions of either the Downtown OR Uptown Scavenger Hunt to receive your 2 neighborhood stamps!

No need to complete both the Downtown and Uptown Scavenger Hunts – but of course we would love to have you explore both.

Download a PDF version to print out, so you can write down your answers while exploring: Downtown Questions Uptown Questions Location map can be found at the bottom of this page. ⤵

Downtown New Westminster

Stay in touch with Downtown New West on social media! Follow @downtownnewwest on Instagram and Facebook .

1. Hyack Square

What is the name of the child who ran to his father on the “Wait for me Daddy” statue?

📍: Columbia St. and Eighth St.

2. River Market

What is the name of the tea place beside the escalator in the River Market?

📍: New Westminster Quay, 810 Quayside Dr.

3. Board Walk at the Westminster Quay

Why was the Simon Fraser statue relocated to the New West boardwalk?

4. World’s Tallest Tin Soldier

Take a selfie with the World’s Tallest Tin Soldier and upload it on social media tagging @tourismnewwest #ExploreNewWest

5. Fraser River Discovery Centre

What are the three shapes on the windows at the Discovery Centre?

6. Mural on Front St

At the intersection of Front St and McKenzie St, right across the street from Moodswing Coffee and Bar, there is a long mural along the fences with different letters spelling out a sentence. What is the sentence written in the mural?

📍: Front St. and McKenzie St. (right across Moodswing Coffee and Bar)

7. Rick Bronson’s – House of Comedy BC

The House of Comedy was built in 1927 and was formerly known as the Columbia Theatre. Who were the architects of the venue?

📍: 530 Columbia St.

Uptown New Westminster

Stay in touch with Uptown New West on social media! Follow @myuptownnewwest on Instagram and Facebook .

1. Massey Theatre

What is the quote written on the ground in front of the Massey Theatre entrance?

📍: 735 8th Ave

2. Moody Park

Who donated the clock at the entrance of Moody Park by the 6th Ave and Eighth St intersection?

📍: 600 Eighth St.

3. Uptown Plaza

Name two colours on the floor of the Uptown Plaza.

📍: 605 Belmont St. (6th St. and Belmont St.)

4. Westminster Centre

Beside London Drugs, there is a long hallway with a wall of historical facts about New Westminster. What is the name of the hospital that Charles George Major’s home was converted into in 1919?

📍: Westminster Centre, 555 6th St.

5. Kozak Homemade Ukrainian Food

What does the sign hanging outside of Kozak Homemade Ukrainian Food say?

📍: 444 6th St.

6. Anny’s Dairy Bar

Anny’s Dairy Bar is home to the famous Maple Twist Cone! Take a selfie eating the signature cone or with the giant Maple Twist Cone sign and upload it on social media tagging @tourismnewwest #ExploreNewWest

📍: 722 6th St.

7. Alphaball

The Alphaball is a piece of art made up of all English Letters and whole numbers shaped into a sphere. The artist, Tony Bloom primarily works in copper, steel, bronze and aluminium. What metal is the Alphaball made of?

📍: 716 6th Ave (Outside of the New Westminster Public Library)

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TOURISM CHALLENGE 2024!

That’s a wrap!  Thank you to all our participating partners including Attractions, Hotels, Neighbourhoods, Day’s Out, Others and prize partners for making this year’s event another resounding success!

All Privilege Pass offers can be found on the Privilege Pass page… please remember to adhere to the offer revisions, guidelines and blackout dates!

Random draws have been conducted and the winning partners have been selected, in turn these partners will draw individual winners from all eligible Passports submitted and will let the lucky winners know that they have won!

Congratulations to all our prize winners, please note there is just one winner per prize.

Have a great summer!

40 Something Grand Prize Winner

Rocky Mountaineer Trip for Two in Silverleaf Service – Sea to Sky Gondola

30 Something Prize Winners

Greater Vancouver Zoo – Behind the Scenes Tou r – Lynn Valley Ecology Centre GrayLine West Coast Sightseeing Tours –  Victoria including Buchart Gardens – River Rock Casino and Resort Whistler Tour including Sea to Sky – UBC Conference Centre Group VSO 2024/2025 Subscription for Two – North Van Arts – Cultural Compass VIA Rail one way trip between Vancouver and Jasper – L’hermitage Hotel Vancouver Mysteries Evening for 6  – Grouse Mountain Bard on the Beach -  2 shows for 2 –    Indigenous Tourism BC Bard on the Beach – Fireworks BBQ & a Show –  Canada Tour Systems Canadian Outback Rafting for Two – Bloedel Conservatory Helijet - Return flight to any Helijet Destination –  Blue Horizon Hotel Cycle City Tours e bike rental package for 6 – Dominion Tours BC Place Suite for 12 Whitecaps or BC Lions – Hampton Inn Staycation from Canada Place   - Granville Island Rockwood Adventures – Private Rainforest River Canyons and Salmon Adventure for 10   -Gulf of Georgia Cannery Air North, Yukon’s Airline   Flight for 2 – Prince of Whales Harbour Air – Round trip any destination – JW Marriott Parq/Douglas Hotel Vancouver’s North Shore Prize Package – Museum of Surrey

20 Something Prize Winners

Chinatown story telling centre family membership – rosewood hotel wildplay – 2 classic adventures – delta marriott delta indigenous tourism canada goodie basket – destination bc hyatt regency – 2 night stay with breakfast for 2 -  the reach gallery sea to sky gondola – 2 tickets and summit gc – marriott pinnacle downtown tourism abbotsford – swag bag – cantrav indigenous tourism bc blanket -  museum of anthropology coast coal harbour 1 night stay – north vancouver visitor centre arts club theatre company 2 tickets to ring of fire: the music of johnny cash    - hullo vancouver jw marriott parq vancouver 1 night stay – canadian tour guide association capilano group swag bag – westin bayshore vancouver aquarium gift basket -  sea to sky air mcarthurglen designer outlet vancouver airport - $200 gc -  sheraton wall centre forbidden vancouver walking tours - your choice of tour for two -  vancouver art gallery bc ferris return fare – civic hotel destination canada swag bag – coast coal harbour hotel vancouver water adventures paddleboard or kayak rentals for 4   -  bc hydro power station at stave falls sandman hotels 1 night stay anywhere in the province – hotel le soleil sutton place hotel – 1 night stay – kilby historic site grayline west coast sightseeing - hop on hop off – chilliwack bia grayline west coast sightseeing - hop on hop off – audain art gallery rungo – lifetime membership and 4 registrations for dash for dogs 2025   - paradox hotel harbour cruises – west coast lunch – exchange hotel universal coachlines – 4 return tickets to whistler – historic stewart farm showtime – 2 upper bowl canucks tickets – georgian court hotel vancouver opera – 2 tickets to a 2024– 2025 performance – beaty biodiversity museum coastal jazz & blues society – 2 tickets to 2 marquee shows – westin wall centre pacific coach travel services – victoria adventure including buchart gardens -  forbidden vancouver tours international stage lines - $150 everything wine gift card -  hyatt regency hotel tours by local - $300 gc for a private tour in any city in the world – richmond art gallery cambie village merchants collection of gift cards –    coastal jazz & blues festival ubc – events and membership package – lulu island winery azur legacy collection hotel – i night with breakfast for 2 – castle fun park cantrail – round trip to seattle   for 2 - vancouver foodie tours hi canada – a night for 4 at hi whistler and 2 hi membership – sandman airport accent inn – one night anywhere in the province – fort langley  westjet - $250 voucher – chinese canadian museum audain art museum – annual membership and gift shop swag bag   - ubc neighbourhood tourism chilliwack swag bag – air north beaty biodiversity private tour for 6 – ss marine vancouver maritime museum - $50 gc   – fairmont vancouver airport radisson hotel vancouver airport – one night and breakfast for two – fairmont waterfront hotel burnaby heights swag bag of goodies – vancouver lookout.

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• Neighbourhoods
• Privilege Pass Offers