the tourist agency sent me some pamphlets

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Giúp mk vs ạ!!!!!! Ex1. Chọn đáp án đúng 1. Hillary and Norgay were the first ....... Everest A. To climb. B. Climbing C. Climbed. D. Climb 2. Tho police ...... the crime are looking for the murderer. A. Investigated. B. Investigating C. Investigation. D. To investigate 3. I was awakened by e bell ........ A. Ring. B. Rung C. Ringing. D. To ring. 4. The tourist agency sent me some pamphlets ....... the information about destinations of my incoming trip A. Containing. B. Contained C. To be contained. D. Contain 5. The skyscraper unluckily ...... in the terrorism recently is now being re-built A. Demolish. B. To be demolished C. Demolishing. D. Demolished. 6. There was no one in the room except for a lady ...... by the wind ......... a newspaper A. Standing/ reading B. Stood/ reading C. Standing/ read D. Stood/ read 7. The girl ...... in the explosion at the city center last weekend is reported to still at hospital A. Being wounded B. Wounded C. Wound D. To wound 8. Who is the young lady .... pictures over there? A. Being taken B. Taken C. Took D. Taking 9. At the junction, there is a road sign ...... of the danger of unexpected animal crossing A. Warning B. Warned C. Warn D. Warns 10. The first TV commercial in Britain, ........ in 1955, was for toothpaste A. Broadcasting B. Broadcast C. Which broadcasts D. Was broadcast Ex2. Tìm lỗi sai và sửa 1. Have you ever been to Bai Dinh Pagoda lie between a half-mountain and a half-plain area? A. Have. B. Been C. Lie. D. Between 2. The last person leaves the room has to turn off the lights and fans A. Leaves. B. Has C. Off. D. The 3. Tom was the only student come to class after the five-day flood A. Was. B. Only. C. Come. D. Five-day 4. Who was the first Vietnamese man fly to the moon? A. Who. B. Was C. Vietnamese. D. Fly 5. That man is the oldest person be nominated as the president of the organization A. Oldest. B. Be C. Nominated as. D. President 6. Any online applications submitting after the deadline will not be put into A. Any. B. Online C. Submitting. D. Put 7. Yesterday, i received an official letter announce that i had been awarded a scholarship to study abroad A. Announce. B. Had been C. To. D. Abroad 8. People have no cars usually find it difficult to shop around these out-of-town stores. A. Have. B. No C. It. D. Shop around 9. Who was the man impressed you the most in the party last night? A. Who. B. Impressed C. You. D. The most 10. I dream of owning a small house overlooked peaceful river. A. Of. B. Owning C. Overlooked. D. Peaceful Ex3. Cho dạng đúng của từ a) If you feel tired of the crowded busy life in HN with millions of people (1 - ride) ......... motorbikes everyday in the street, then Halong Bay is an ideal place for you. Halong Bay is a UNESCO World Heritage Site (2 - encompass) ......... 1500 square kilometres of water, (3 - fill) .......... with thousands of uninhabited limestone islands. b) A visit to Hi An - an ancient town (4 - recognize) ......... as a UNESCO World Heritage Site in 1999 - is a sure cultural highlight of any tour in Vietnam. Hoi An, (5 - lie) ....... on the north bank near the mouth of Thu Bon River, is located in Vietnam's central Quang Nam Province. From the 16th to the 18th century, the city was Vietnam's most important port and trading post, particularly of ceramics with nearby China. Today it is a quaint old town of some 844 structures (6 - protect) .......... as historical landmarks, and the unique influence of Chinese and Japanese traders (7 - settle) ....... here a long time ago can still be felt. It's a picturesque town, small enough to cover easily on food, with lots of good shops to discover.

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Ex1. Chọn đáp án đúng

1. A. To climb. 

2. B. Investigating

3. C. Ringing.

4. A. Containing.

5. D. Demolished.

6. A. Standing/ reading

7. B. Wounded

8. D. Taking

9. A. Warning

10. A. Broadcasting

* Rút gọn mệnh đề quan hệ:

- Mệnh đề ở dạng chủ động: dùng V-ing.

- Mệnh đề ở dạng bị động: dùng V(pp).

- The first/second/.../last + to V.

Ex2. Tìm lỗi sai và sửa

1. C. Lie. => lying

2. A. Leaves. => to leave

3. C. Come. => to come

4. D. Fly => to fly

5. B. Be => to be

6. C. Submitting. => submitted

7. A. Announce. => announcing

8. A. Have. => having

9. B. Impressed => impressing

10. C. Overlooked. => overlooking

- The first/second/.../only/so sánh nhất + to V.

Ex3. Cho dạng đúng của từ

a) 1. riding - 2. encompassing - 3. filled

b) 4. recognized - 5. lying - 6. protected - 7. settled 

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How to Make a Travel Brochure

Last Updated: June 27, 2024 References

wikiHow is a “wiki,” similar to Wikipedia, which means that many of our articles are co-written by multiple authors. To create this article, 54 people, some anonymous, worked to edit and improve it over time. There are 7 references cited in this article, which can be found at the bottom of the page. This article has been viewed 599,582 times. Learn more...

A creative, expertly written and well-designed travel brochure invites readers to cast themselves into a story that takes place in an exotic locale. In this article, learn how to make an enticing travel brochure that will have your audience fantasizing about-and booking-your travel packages.

Determining the Details of Your Travel Brochure

• A professional should already know what destination they are representing, or attempting to advertise for. Use this step to get to know the key features of your location: mountains, lakes, cabins, museums, parks, etc. Write each of these key features down on a piece of paper for use later on.
• If you are a student, find an exciting place to advertise for. Some great examples are Mexico, Hawaii, Myrtle Beach South Carolina, the beaches of Florida, or Australia, to name just a few. Research the location you choose (using reputable sources such as online search engines, encyclopedias, library books, etc.) and find out key features about the location. Write each of these down on a piece of paper for use later on.
• The lists for both students and professionals should be extra long at the beginning. It is better to create a long list to start, and then cross off items later on.

• Travel around the website by yourself and write down what and where the particular amenity is.
• If you are far away from where you are advertising for, look for maps online that might help you locate particular amenities. Sites like Google Maps often point out exactly what and where each of these is.
• After you have created a detailed list of the amenities, put a star next to the items you think are most important (bathrooms generally are a top priority). Make sure to note whether these amenities provide additional accommodations, such as being handicap accessible. [1] X Research source

• Visit peoples' homes and ask them politely to give their opinion. Remember to bring a pencil and paper to write down exactly what they say. You can also bring a voice recorder if you do not write very fast.
• If the destination is strictly for vacation (non-residential) try calling people whom have vacationed there in the past. As with the previous step, write down exactly what they have to say about their experience.
• Students who do not have direct contact with persons whom live, or have vacationed there, should look online. Find internet sites that link you with local hotels, restaurants, etc. in the area of your destination. Look for reviews that have to do with the destination (Mexico, Hawaii, etc.) rather than a particular place of accommodation. Write down what they have to say. [2] X Research source

• Vacation spots with lots of bathrooms, and restaurants available are great for an older demographic audience.
• Destinations which are primarily vacation spots (non-residential) usually target a younger audience, or newlywed couples going on their honeymoon.
• Vacation spots which have hotels furnished with WiFi and cable TV are great destinations for families.
• Destinations which have large rooms are great for business workers, who are looking to conduct work from far away.
• This is not an all encompassing list, but it will give you an idea about what to look for, and how to pick the right demographic audience. Something you might think is minor (a boardwalk for example) might make all the difference in the world for a particular clientele.

• Take into account the previous four steps, and in particular the target demographic group. Set a standard price to each of the amenities, and add them all up. Set a standard price for all of the key features of the destination and add them all up. Finally, add the price of the amenities and destination hot-spots together.
• Adjust the vacation cost according to who the audience is. Younger clientele and families will most likely be looking for a cheaper vacation. Older clientele and business types will have more money to spend. Generally speaking, vacations for a family of four should run between $1000 and $2000. Go higher or lower as you see fit. How to Calculate Cost of Travel

Writing the Text of Your Travel Brochure

• First, you’ll want to create a story. Just like a good novel pulls in a reader, the client wants to feel as if they are going on an adventure. In paragraph form (full sentences), write a convincing argument for why your vacation spot is the best place to visit.
• After you have written down your argument, go back and proofread. More importantly, cross out extraneous information, keep what is critical, and add in to places that need a more exciting, or convincing argument.
• This argument can then be split apart into different sections of your brochure. You might have to tailor the sentences to exist as a stand-alone argument in the different sections, but this will give you a good head start. It is important that the writer knows exactly why each of the individual pieces are critical, and how they come together to convince the clientele.

• Your heading/title should appear in bold lettering, underlined, and be large enough to read from far away. If someone is sitting in a doctors office, or at a coffee shop, they should be able to see the title clearly, at the top of the brochure.
• Each of the subheadings/section headings should also be in bold, and underlined. They should be a slightly smaller font size than the title. They should all also all be the same font. If one subtitle is in Times New Roman, keep them all Times New Roman. This creates a nice flow to your brochure, and does not bog down the viewer in trying to comprehend the brochure.

• Write down some adjectives you know that are not typically used, such as adventurous, pulsating, mind-boggling, fanciful, breathtaking, etc. Put these words first in your title, so that the readers eyes, reading left to right, will catch that key word.
• Then, make sure to include the location in the title. If you advertising for a Hawaiian vacation, do not leave out the word Hawaii. Put the location right after the adjective.
• Following the name of the place, you can finish the title with simply "vacation" or a synonym. End the title in an exclamation point, so that it appears that the person selling the vacation is just as excited as the potential clientele.
• Bold the lettering, and underline the title. A good example is: Adventurous Mount Everest Vacation!

• You want to make the argument for this vacation clear right up front. The reader is not going to look around the rest of the brochure if they are not convinced at the very beginning.
• This would be a great time to simply list off a few of the accommodations/hot spots. For example: “An all-encompassing Hawaiian vacation that includes beautiful scenery, top-of-the-line hotels, and all the food you can eat!”.

• You will want to include, at the bare minimum, the following sections: restaurants, hotels, scenery(appearance of the vacation spot), and shops. These are four of the most basic things people need to know about before they go on the vacation. In total, you should have around six to eight sections.
• Make sure that what you are saying is necessary, succinct, and convincing. Consider what image you are using and make sure that the words match up. Feel free to highlight, italicize, or bold certain words or phrases.
• This would also be a great time to add in those accommodations, such as handicap accessible, free continental breakfast, bike/walking trails, etc.

• To include block quotes in your brochure, start by indenting. Then add a quotation mark, and write in your quote. Finish by adding another quotation mark.
• You will want to include only the most sensitive, valuable information. Do not include bad experiences, as this might turn off the clientele.
• If you want to take out a sentence in the middle of a paragraph, simply highlight and delete. Then, in between the remaining sentences, add ... (three periods in a row). This will allow you to shorten the quote, keep what is necessary, and highlight what is most important. [4] X Research source

• Include some simple terms in your 3-4 sentence price section such as: “Prices as low as $1000 for a family of four!” or, “Prices start at $1500, and include great discounts if you purchase by phone!”
• Mention the different offers/deals vacationers can get through your particular company. Usually, there are family discounts, senior discounts, children discounts, etc.
• This section should appear on the inside of the pamphlet, to the far right (at the end). You do not want to start the brochure by introducing price, nor do you want to put the price on the back of the brochure, as the clientele will probably look there first and never look inside.

• This should be done as a series of bulleted points or dashes. Do not write this information in paragraph form, as it will all run together.
• Check a second and third time that the information is up to date and correct. Look at the bottom of webpages to see when the last time the page was updated. Call the numbers you are listing on the brochure and see who picks up the phone. The information you are presenting needs to be accurate. [6] X Research source

Creating the Visuals for Your Travel Brochure

• Some good examples include: A smiling visitor hugging a dolphin at a sea life attraction, or a woman relaxing with a massage in an open-air spa that overlooks the tropical sunset.
• Make sure the photos are in color, and have a high-quality resolution. Do not use stock photos which generally look fake, and off-putting. Use real life images, or photos you have taken yourself at the location.
• People enjoy seeing others having fun, so try to include photos of people enjoying themselves at your destination rather than showing an empty hotel room or deserted beach. This will invite readers to project themselves into the photo. [7] X Research source

• To convey a relaxed feeling appropriate for a spa, use muted pastel tones. Children's destinations are best marketed with bright, bold colors. Historical site brochures can be given an "antique" feeling with sepia and earth tones.
• For each panel of the brochure, use the same color. If there are different colors for each panel, it can become distracting and gaudy.

• Use a thin border to contain each of the panels in your brochure. A thick border can become distracting. The border should be a color that is a slightly darker/lighter shade of the tone that you use for the rest of the brochure.
• If you want to highlight key points of your story, use bullet points or asterisks. Generally, 3-4 is the range you want to stay in. Try to highlight things that are not written about in the sentences.
• Designs can also help, such as stars, rainbows, arrows, etc. Add these where and when you see fit. Once more, do not overuse these, and bog down the viewer in the visuals. The clientele should want to read more, not necessarily look more.

• Tell the printing company that you want the brochures printed on high-quality paper. Cheap, flimsy paper can easily be torn, ripped, or water-damaged. Thick, coated paper provides resistance to accidents, and can be carried around mush easier.
• If you wind up needing to use your home or business printer, just make sure to use thick, heavy paper. The settings of your printer should be set to the highest pixel quality so that your pictures come out clean and crisp.

Travel Brochure Template

Community Q&A

• Instead of using computers, students should try out their own skills at creating a hand made brochure. Colored pencils, magic markers, and rulers can get the job done well. Thanks Helpful 5 Not Helpful 1
• If you are a student, make sure to follow what your teacher requires. Thanks Helpful 5 Not Helpful 1
• Do not use pictures unless they are of the actual destination. People do not want to be lied to about what vacation they are going on. This can result in problems/litigation with the travel organization, or potentially a lowered grade if you’re a student. Thanks Helpful 3 Not Helpful 1

Things You'll Need

• Heavy paper
• Printer (preferably large (business) rather than desktop)
• Colored pencils, magic markers, rulers, ball point pens, etc. (for handmade brochures)

You Might Also Like

• ↑ https://www.biggerpockets.com/renewsblog/2014/10/06/6-amenities-to-ensure-repeat-business-in-your-vacation-rental/
• ↑ https://www.entrepreneur.com/article/83752
• ↑ https://www.huffingtonpost.com/2014/07/28/font-ranking_n_5625650.html
• ↑ https://www.englishdiscourse.org/block.quotes.htm
• ↑ https://www.ustravel.org/news/press-kit/travel-facts-and-statistics
• ↑ https://www.computerhope.com/tips/tip30.htm
• ↑ https://www.business2community.com/content-marketing-tips/pictures-articles-attract-eye-balls-01109658

About This Article

To make a travel brochure, start by identifying the main attractions in the area you're advertising, such as restaurants or movie theaters. Next, decide who your target audience is by evaluating the attractions at the destination, like by aiming for a young demographic if it's a vacation spot. To start writing, choose a catchy title and engage your audience with the first sentence on the opening flap by mentioning the destination's key strong points, such as good accommodation. Then, make sure you have great visuals to break up the text, since pictures are key if you want to grab people's attention. For more tips on how to write your sections or how to choose good visuals, read on! Did this summary help you? Yes No

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How to make a stunning travel brochure – Templates included

Travelling is one of life’s greatest pleasures. A journey to discover new places, cultures, and traditions and a reflective self-discovery trip we get to embark on every time we go somewhere else. Sometimes, stunning travel brochures are the only tools you have to inspire travelers to visit new destinations worth exploring.

During the height of the pandemic, traveling of any kind was halted or severely restricted. That resulted in an interest spike as soon as the borders opened. No surprise there. There’s a hunger for it that the industry strives to satisfy.

But how do you grab the attention of all potential wanderers in the post-pandemic era? Do you follow the same pattern as before, or use optimized tools for your benefit?

Whether you’re running an online travel agency , an independent travel agent, or just promoting your tourist attraction, travel brochures are a great promotional tool. Still, traditional marketing tools made their way into the digital world, and with the right online marketing tool , you can make any type of brochure digital in no time.

We’ll get into the details of how to make a travel brochure and more in a minute. Let’s just make sure we cover our bases first.

A travel brochure is the most commonly used promotional tool for the tourism industry’s marketing strategy. Its role is to promote a destination, service, or product to potential customers in an informative and commercial manner.

If you know how to make a travel brochure, you’ll inspire tourists to pack their bags and book their flight, hotel room, and adventure in no time. Due to that, the information travel brochures provide needs to answer fundamental questions about a destination. How’s the weather? What can you do once you get there? Which are the transit options? What are the prices? Coupled with appealing visuals that give tourists a taste of what the destination promises, the written content provides the educational part of the material. 

Knowing how to make a travel brochure can be the difference between a successful brochure marketing strategy and losses in revenue. Promote your services with a travel brochure, but understand exactly what is a travel brochure and what it isn’t, as there is much confusion among marketing materials. We’ll go over the main ones to make it easier to differentiate between them. To exemplify what a great travel brochure might look like, I’m going to mention the brochures from Bookatrekking.com , a hiking company that meets the needs of people interested in visiting famous mountains around the world. It comes as a branded travel brochure with travel destination services.

Brochure vs. other marketing materials

Travel brochures are probably the most diverse marketing material as you can fold them in different ways and bind them, and they are not limited in sizes like leaflets , pamphlets , or flyers . You can choose the one that fits your needs best based on factors such as budget, target audience, style, and overall marketing strategy.

Despite being the most popular choice for tourism service providers, even those who know how to make a travel brochure template often confuse it with other promotional materials. To clarify, we’ll go over the main differences in a few bullet points:

• Travel brochures have a minimum of two pages containing images and written content. They are primarily used for selling and marketing services, containing details about them and activities available in an area. 
• Pamphlets are much smaller in size, with a panel of written content and images. They are used to inform and educate, covering only one topic, and are similar in aspect to flyers. 
• Booklets have more pages and are more expensive, but they are usually used for manuals and are always bound. 
• Leaflets are similar to pamphlets and flyers if only a bit smaller and more sophisticated.

Still, printed marketing materials are outshined by their digital counterparts in the age of technology and the internet. Everything is made available and more appealing at the click of a button or the swipe of a screen, so why should your brochure marketing strategy stay in the past? Let’s see why you should look into digital travel brochures and some ways to reduce printing costs .

Travel brochures – why choose digital?

Travel agencies or visitor’s centers will have different types of printed marketing materials available to browse. That part is unlikely to change. Still, people leave them behind, throw them away, and they become waste before the next season comes around.

Digital travel brochures don’t fall into this trap as they are, well … digital. They stay on your devices. You have them on your phone, always on hand, and, once downloaded, you can consult them anytime. Digital travel brochures are also editable. You won’t have to recover stacks of printed copies, discard them, and replace them before clients still take the content as accurate. You can just change the content as you wish.

Still, how can you decide which is better for you and your business? Just consider the costs and your needs and organize your marketing strategy accordingly. Printed materials are necessary only to showcase in information centers or travel agencies and for clients that don’t venture online for their traveling plans. Furthermore, given online services proficiency, you don’t need design experience to make a professional-looking travel brochure.

Learning how to make a travel brochure has never been easier. You can simply upload a PDF file in record time and play around with the features available. A quick guide will help you through the basics, and you’ll be halfway there.

How to make a travel brochure?

So far, from this article, you have discovered what is a travel brochure and what the differences between print and digital are. We can move on to the more exciting part of this article and probably the reason you’re here in the first place.

Let’s see how to make a travel brochure! Creating your first can seem a bit daunting, especially if you don’t have much marketing experience. From design to content, people think it is overwhelming. But, hey! That’s what brought you here, so let’s start!

• Think before you do
• Develop a buyer persona
• Organize your ideas
• Choose the right format
• Write a compelling copy
• Make it visually appealing
• Color outside the lines
• Include branding elements
• Reach your audience

But let’s take a closer look at them one by one and get into more details.

1. Think before you do

You know why travel brochures are important to a marketing strategy if you work in the tourism industry. Their main purpose is to market your services, but you don’t simply tell your customers about them. You make them as tangible as possible. Traveling isn’t a product that can be tested. You don’t get a trial version before you book your holiday, so you use travel brochures for that.

Of course, knowing what you’re promoting in your travel brochure is detrimental. Basing your written content on online information won’t guarantee success; what will is having experienced the things you write about. “Write about what you know,” as critics say, relates to the authenticity of the information. Imagination and creativity can take us only so far, but actual experience supersedes them. Explore the location and services for yourself as a simple Google search can tell a client about the best hotel in the area. You need to give them more. An effective travel brochure can make them feel like they are there, and first-hand experience is the best source for inspiring content.

An efficient travel brochure doesn’t only have the best images, design, copy, and color scheme. It must have all of that but focused on the customer’s needs. Otherwise, it’s a pamphlet. Interactive digital brochures do even more with added videos. Overwhelm your reader’s senses so that they imagine themselves experiencing those services. It will make the difference between browsing for services and buying them. Still, before writing your copy, get up close and personal with your targeted audience.

2. Develop a buyer persona

Knowing what you write is as important as knowing for whom you are writing. Developing a buyer persona will make you understand your audience better. You don’t want to promote skydiving to toddlers or a puppet show to adrenaline seekers. Know who will benefit the most from your services and address them. 

A buyer persona represents your ideal customer or target audience. This is a character you design based on what you sell and the characteristics of the person who buys your product. You need to know and understand your buyer persona like the back of your hand. Are they married? Do they have children? What’s their age group? Do you know their interests? What makes them tick? How do they book their holiday? What activities do they prefer? When in doubt, create several buyer personas (three is the recommended minimum) because you won’t only have one type of customer buying your products.

Developing your buyer persona is like creating a character for a book you’re writing. The story is all about the character; if you don’t understand your character thoroughly, the story will lose its flow, meaning, and authenticity. Look at reviews, testimonials, characteristics of potential clients, and your services to develop your buyer persona. Once you know what they want, you’ll be able to better accommodate their needs. When in doubt, look for templates online for designing your buyer persona , and once they become as tangible as possible without being real, you can start making your travel brochure.

3. Organize your ideas

Before you continue your travel brochure, you need a general idea of what your travel brochure will look like. It’s important you tell a story through your content, immerse your audience into an experience, and take them with you on a teaser of their holiday. But how do you do that? Take all the information you intend to write about, and make a plan for your travel brochure. 

Your buyer persona is your target audience, and you need to excite them. Readers are drawn to a good storyline, and as the storyteller, you’ll take them on an adventure. Infuse an emotion through your front page, delve deeper into the main subject with an intro, give them the main attractions, and show them what they’ll experience there. You need to tickle a nerve. Give them the right reasons to be unable to scroll past your offer, and convince them to purchase your services through compelling arguments. 

But don’t forget while your aim is to sell an emotion, you must keep it brief, succinct, and to the point. It’s the simple words that carry the heaviest emotions. This compelling argument should be recurring throughout your travel brochure, reiterating more and more as they move past each page. Tell a story through text, imagery, page layout, and flow. They will have to book their holiday by the end of your travel brochure, and if done correctly, it won’t turn out to be a novel. Size does matter in travel brochures. 

4. Choose the right format

Once you know what your travel brochure will be about and who will read it, you can get into the more technical elements of making a travel brochure. Size, style, and format mostly apply to foldable printed travel brochures designs due to folding techniques. Still, if you design your brochure in a digital format, you should keep this in mind. Using the digital version of your brochure for any printed copies will be easier than designing two, and you’ll find many travel brochure templates for various folding styles . Consider using a really good laptop for graphic design so the result is high quality on paper, too.

If you intend to print copies of your travel brochure, you should keep it simple, as custom shapes won’t save you money. That is if you don’t mind splurging on your marketing materials. The most common dimensions for brochures are A4, A5, and DL (dimension lengthwise), but for printed brochures, it’s the folding that takes the cake. You can pick and choose from the single fold, concertina fold, cross fold, open-gate fold, couple-gate fold, and roll fold, or make origami if you want to stand out. All that folding, however, can take away from the visuals you use.

Aside from the ability to print it, a digital brochure can come in various sizes. The basic option is an A4, horizontal or vertical, from which you can implement many folding techniques. Still, there is the letter format (916 x 1056 px) for a slightly wider variant, followed by the tabloid (1632 x 1056 px). The smaller sizes resemble the flyer (416 x 865 px) or booklet format (793 x 793 px). Still, you can make it multiple pages without considering paper quality, limited space, ink, and budget, especially if you want an informative copy. 

5. Write a compelling copy

As the most time-consuming part of how to make a travel brochure, you don’t want to rush through the copy. Words are an unlimited resource of magic in our world. They can hurt, heal, save, and push over the edge, making them a powerful tool to wield. Still, they make the intangible tangible, and thoughts can be made a reality through them. For the copy of a travel brochure template, get your grammar game on point. Check everything twice and be mindful of punctuation. Everything must work together, but without a good copy, even the most breathtaking images can’t save a travel brochure. When you think of the copy and the visuals, think of the heart and lungs of the travel brochure. One can not work without the other.

Be aware of who you’ll be addressing and how you’ll address them. Tailor your voice on your buyer’s personas. Address the copy as you would your friends. This makes the content more approachable for writers of any skill level and bridges the gap between you and your audience. Also, your travel brochure’s text (copy) must be descriptive. It has to paint a clear picture of the place where you’re inviting your readers. With interactive maps, your readers will get familiar with their surroundings and know what to expect.

Let readers visualize their experience. Transport them to your destination. Invite them over to try out new experiences. Enthusiasm is a contagious feeling, and you can transmit passion through words. Include a call to action once you drew them in by the written content like “Plan your adventure now!”, “Sign up for the latest offers!” or simply “Book!” Then the right visual will get them over the finish line in no time.

6. Make it visually appealing

While we’ve established that telling a story is detrimental to the informational part of what is a travel brochure, the imagery is the visual that shows the story and captures the attention. If the images are dull, you could write the next Romeo & Juliette, and no one will read it. As images are the first things people see when they look at examples of a travel brochure , include engaging visuals that showcase experiences and people having fun, giving your audience a taste of the sight-seeing part of traveling. 

We are visual creatures drawn to aesthetics. It’s in our genetic makeup, and by using appealing imagery of landscapes, you can relay a feeling, even if it’s only longing to be in that place. If you want to take your travel brochure to the next level, implement interactive features. Think of your buyer’s persona and target their fantasies. Whether it’s sunbathing while enjoying a cocktail, hiking peaks while the thrill of birds keeps you company, or something exhilarating like a skydiving video embed, provide for that fantasy through a virtual tour but keep it accurate. Don’t sell something you don’t have.

Once you decide on the story, you want to tell, finding the right images will be easy. There are multiple websites for stock photos that you can use, many for free or for a fee. The quality of the images you use matters, and if you’re willing to go the extra mile, hire a professional photographer. Stock images can go a long way, but original imagery, commissioned to express a particular emotion, has a different impact. It will also help with how they perceive you in the field, increasing your position among competitors through original content. Combine the visuals with the color pallet for a harmonious travel brochure design.

7. Color outside the lines

After choosing your images carefully, make sure you select a color scheme for your brochure. When it comes to designing your own travel brochure template, the sky’s the limit. You can use branding, style, and imagery to create a color scheme. Firstly, the importance of a color scheme is relevant if color is a focus of your travel brochure. 

Knowing how to make a digital brochure doesn’t mean you must know or be proficient at travel brochure design. However, if you intend to use color to highlight some sections of your travel brochure or create a theme, you must remember the overall pallet you use. Again, if color is not an overwhelming part of your design, you can be relatively liberal with what colors you use. Still, if your travel brochure has plenty of turquoise images of ocean beaches with clear blue water, the designer can integrate blues perfectly throughout the travel brochure design.

A well-known fact, blue is one of the calmest colors. It communicates peace and tranquility. So, when advertising beach resorts or hotels, you may want to use lighter shades of blue to send the right message with your travel brochure design. That is the psychological effect colors have on us. Similarly, orange inspires action, and green can be soothing if it’s light or envy-inducing if dark. Red stands for passion but also anger, while purple is luxurious. You can use a color wheel to better understand which colors work best together to ensure an enticing combination. Use your brand colors, and your company will become synonymous with the best holiday of their lives in no time.

8. Include branding elements

You may know some businesses in the tourism industry by their logos, slogans, or images . Think of the font in Holiday Inn’s logo, “Sweet Home Alabama ”, “The city that never sleeps,” or “Finger Likin’ Good,” and tell me your mind doesn’t go places. Implementing branding in a brochure marketing campaign doesn’t only help with sales but will also increase the company’s and its services’ popularity. The message sticks with the consumer; if the overall experience is good, they come again. If not, they know to stay away from it.

That is why brand consistency throughout your marketing materials is essential. If your clients enjoy themselves, it will help them remember your brand and return when the next holiday comes around. Branding means everything from your company’s logo, slogan, brand colors, font pairings , or typography. Incorporate branding elements in your marketing materials to connect your brand to the message. Aside from standing out and being recognized from the millionth other brands, using them will breed loyalty.

Keep your brand in mind throughout your travel brochure and other marketing materials. Maybe you can work with the colors, some cursive lettering titles, or simply a feeling that oozes from your brand. Whatever it is, work it throughout your travel brochure design with a branding kit . If your brand colors are pastels, keep to those hues and tints, but if it’s black and white, think carefully about adding color. What you have to say can also make a difference so keep the general idea of your written content in the back of your mind before you get around to hashing it out. Now all you need to do is send your travel brochure to people.

9. Reach your audience

Once you finish your travel brochure examples, you need to publish them. You save it in whatever editor you’re using and send it to the printer if you want to have physical copies. You can send traditional printed brochures to hotels, and trade events, in PR kits or through the post. 

A digital travel brochure lives online, and you can share it as a PDF link as far and wide as possible. Share a link that opens the page or a full-screen link to open the travel brochure in full-screen mode in your browser. You can easily share it through social media platforms, email, and embedded on websites and downloaded for further consultation in various formats. Like that, you won’t need an internet connection or to carry them in hand wherever you travel.

Some distribution paths incur additional costs, which is why digital travel brochures are gaining more terrain. We’re not saying that if you go digital, you won’t need a marketing budget, but when for 5000 printed brochures, you need around $2000 for design, printing, delivery, and distribution. A monthly fee of $35 is a bargain. Considering all the benefits, features, and design options you get from such a package, you’ll save money faster than ever . On top of that, once you share your published digital travel brochure, you can also update any pricing or information alterations in real-time. Talk about efficiency.

Design your travel brochure with Flipsnack

Congratulations! Now that you have everything you need to make a travel brochure marketing campaign like a professional, you can get to work. Everything from the section above will be applicable when you make a digital travel brochure. But now that you have the know-how let’s talk about the tool.  There are plenty of online tools for designing promotional materials , but with range, applicability, and usability, after 10 years of experience, none can overcome Flipsnack. Making your own digital travel brochure in our Design Studio will be easy. Our flipbook software offers you three paths you can take when creating a travel brochure. Let’s see more about these options, shall we?

One of the simplest ways to create a digital travel brochure in Flipsnack is to upload an already-made brochure. With the fastest PDF converter on the market , it’s no wonder many of our customers choose this option. Once your PDF file has been converted, you take it to the next level through the interactive features available .  Want to include a short video about your spa? Go ahead! Want a soothing sound for a more intense experience while people read sections about the wildlife in the area? You can have that. Include internal and external links for easier access to even more details. Add social media buttons so your customers can keep in touch with ease. Update the content easily when something changes and share it in HTML5 , video, or GIF versions to be accessible on any device.

When inspiration strikes, you can create a travel brochure from scratch . Organize your travel brochure from the first to the last page, and balance the copy and visuals in a seamless manner to tell the story you want to tell. Add styling elements and interactivity features that keep the flow of the brochure going. Creating your own travel brochure gives you free rein over the entire process so let your imagination run wild and design your vision into reality.

When the muse takes a break, you can browse through our travel brochure templates to find something that speaks to you. Once you choose the travel brochure template that fits best with your needs, you only need to fill the template with your original content. Make it your own through simple customizing options. You can personalize it through a simple drag & drop and then start adding interactivities. This will give your travel brochure a new dimension, capturing the attention and inspiring people to take you up on your offer.  Choose the path you want, but once you make your choice, it doesn’t mean you won’t have access to the others. You can add extra pages to uploaded PDFs, original designs, or templates. You can also use one page from a template to add in an original design and any other combination that you can think of. The borders of your imagination are the limits when it comes to our Design Studio . Just continue reading, and we’ll give you a taste of what Flipsnack can do for you through a few travel brochure examples.

Travel Brochures Examples

From here on out, we’re done with the technical aspects of digital travel brochures. Now we’ll show you that we don’t only talk the talk but also walk the walk. 

Blue Sea Tourism Brochure Template

They say a picture is worth a thousand words. Well, if the image looks anything like the one in the travel brochure example below, it’s easy to see where that saying comes from. This blue sea travel brochure template will ignite any beach lover’s imagination.

As you browse through its pages, one thing that stands out is the turquoise color of water and sky integrated throughout the brochure. The page number is of a similarly shaded background. Make this work for any breathtaking visual by changing the color of other connected elements throughout the template. Once you have done this, introduce your logo, replace the images and text, add interactions to capture your audience’s attention, and personalize it for your business.

Pattern Themed Travel Brochure Template

A dynamic travel brochure template can help you organically highlight the most appealing activities if you have a theme in mind. With the spotlight on them, simplicity is essential as you don’t want other elements to distract the readers.

Here we have a pattern themed travel brochure . The travel brochure design makes it look like a diary photo album, intentionally connecting a personal item so that the reader connects to it with ease. Cursive writing titles on polaroid photographs make it feel like a travel journal you make before your trip begins. It’s an inspirational and concise way to bridge the gap between the experience available and the reader who has yet to experience them.

Adventure Trip Brochure Template

This digital travel brochure example can come in foldable templates that work in both the printed and digital worlds. Select the main attraction for the promoted destination and inspire your readers’ curiosity enough to generate leads. 

This front-and-back adventure travel brochure template gives an immersive experience through visuals that continue beyond the page. A design created for the tourism industry ensures that travelers get access to all the relevant information while at the same time seeing a sneak peek of the attractions they can visit. Make it foldable in printed version or keep it digital for easy distribution. The choice is yours once you customize it with the most popular attractions, best-reviewed hotels, and highest-scoring restaurants.

Informative Travel Brochure Template

Marketing strategies come in different forms, and teasers work to ignite the spark, tickle curiosity, and demand action. You can use a simple, short, and content-limited travel brochure example if you include your contact information.

The saying, less is more is the best way to describe a teaser brochure marketing campaign. Through this informative travel brochure template , you only give your readers a taste, the smallest sample of the experiences they could enjoy. Still, if you add a few more between the front and back, you can give them as much information as you want. Activate a form for access inside of it and easily gather contact information from them.

Double Gate Fold Holiday Promotion Brochure Template

You can fold printed travel brochures differently, but you can see this from the template. On the outside, you say what it’s about. Open it to start your story, and open it again to find out more.

This double-gate fold travel brochure template comes with layers. Each layer takes the audience deeper and deeper as you provide more information about the offers available. While the main image starts on the front page in its folded format, it continues on the inside without creating a bigger image. It simply continues. Once it’s fully open, you can show different locations worth visiting and give your clients a choice. Break apart the text with relevant images, so they understand their options.

Before & After

Those templates are just that – templates you can easily personalize to promote your services. We discussed some of these features throughout the article, but this before-and-after section is where you see them in action. Changing the pictures and text is one thing, but there’s so much more you can do with Flipsnack. The before the template is the version without any customization. In the after template, you’ll be able to see the distinguishable changes and some that are not as visible.

Get ready to design

There are many ways to make a travel brochure through Flipsnack. As you can see, the options are boundless. Your imagination is the only limit. Besides creativity and a sense of wonder, you now have the tools necessary to create breathtaking travel brochures that can reach your audience wherever they may go, so don’t hold back. Take your time, try out the features available through Flipsnack, and figure out which makes more sense for your product and how you can use them both for your and your audience’s utmost benefit. 

Bring those incredible holiday destinations to your buyer personas screens, where they don’t have to go out of their way to find out about them, and ensure an authentic connection from the start. Show them what they want to see, create it in Flipsnack, and give it to them. New experiences feed our growth, but some may need an extra push. Give it to them through your first travel brochure, and they’ll thank you for it later.

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20+ Travel Brochure Templates (For Travel Agents, Vacation Rentals + More)

Sometimes our feet just get this insatiable itch to traverse new surroundings. This is where travel brochures come in. They are a globetrotter’s best friend. Not only do they tell us where to go, but they can also tell us what to do — and not to do.

The travel brochure examples below are some of the most interesting ones we’ve seen so far. Whether you work with a travel agency, tourism office, or are promoting your own attraction, creating a travel brochure is a tried and tested way to help tourists that will be appreciated and pay off.

These brochures are meant to draw people to visit interesting places and help them plan an itinerary. A good travel brochure has to be well-composed, inviting, and ultimately, easy to navigate.

If you want to create your own, or if you’re just interested in looking at different samples, we’ve collected a few exemplary travel brochure templates to inspire you.

Travel Photography Brochure Template

For a travel agency, the process of creating a brochure should be anything but boring. You probably have access to amazing photos from different destinations, so put them to good use. Follow in the footsteps of this editable free travel brochure template design example and see what you can mimic for your business.

Square Travel Brochure Template

When you’re in possession of amazing, breathtaking holiday pictures, it’s time to put them to good use. Take the example of this square holiday promotion brochure design and follow along the clearly set guidelines. This is just one idea of what you can do when designing your double holiday promotion brochure template.

Tours & Travels Brochure Template

A great way to advertise your tours and travel services is by using this editable bifold brochure design sample. It’s practical and easy to use. For a more polished look, you can easily add your brand color, fonts, logo, and more. Try it out!

Travel Trifold Brochure Template

Help people plan the vacation of their dreams by using this editable travel brochure template. For a unique look, switch up the color scheme and coordinate the colors with the entire theme of your brochure. Get creative!

Modern Travel Brochure Template

We live in such a beautiful world! If you look around and feel inspired, you might feel the same way about this simple square brochure template. It’s easy to make it your own. Put your camera to good use to take some beautiful shots for this project, then simply add them to this design. It has a drag and drop functionality, so it couldn’t be easier!

Travel Agency Brochure Template

Help your customers collect moments, not things, by filling out this bi-fold travel brochure template and present your best offers. This creative layout filled with eye-catching photos will definitely attract potential customers.

Beach Vacation Brochure Template

Stay ahead of the competition with the help of this gorgeous travel brochure template that you can edit in no time. Write about your best offers, insert the most breathtaking photos, and change the colors and typography if you want. Or, you can leave this template exactly as you wish and only populate it with your own descriptions.

Cool Travel Brochure Template

Here we bring to you a customizable trip brochure template created specifically for the travel industry. Tourists will be happy to see what attractions they can visit, and to learn more about the culture and the local cuisine. Information regarding accommodation and transportation is now much easier to organize and present.

Trifold Travel Brochure Template

One of the latest trends in the travel industry is all about local experiences. Staying and eating with locals and truly experiencing the way they live. How about you start a travel business like this and while you’re at it, you can use this printable travel brochure design template. It’s so easy to edit and it will help you lay out all your services neatly.

Playful Travel Brochure Template

This joyful template is best suited for exotic travel packages due to the used graphic elements, which are characteristic of tropical holiday destinations. This gorgeous travel brochure template is completely customizable and it’s designed to promote multiple vacation destinations.

Traveling Agency Trifold Brochure Template

Conquer the world with this editable vacation brochure template. It’s the perfect solution to boost your travel agency. The layout looks colorful and fresh and it makes you wanna buy a one-way ticket everywhere! Download, print, and share this stunning travel brochure template online via social media.

Stylish Travel Brochure Template

Tourism is a big industry. In order to capitalize on that, tourist destinations around the world have invested heavily in attracting the right people. Now is the perfect time to showcase beautiful locations with this tourist brochure template. It’s easy to add pictures of any beautiful city, beach, or mountain. Let travelers know that they have to look forward to with this travel brochure template.

Fun Travel Brochure Template

What a great opportunity to impress your clients with a customizable informative travel brochure template like this one. It features stunning photos, cool colors and elegant fonts. Just perfect for your travel agency, right? And the best part is that you can edit this brochure template exactly as you wish.

Clean Travel Agency Brochure Template

People often save for years to afford their dream vacation. Even if they don’t, it’s safe to say that they’re pretty excited to get away. This exotic holiday brochure template is perfect for showing them just a taste of their destination before they actually get there.

Minimal Travel Brochure Template

Paris? Egypt? New York? Wherever you’re going, it would look great with this travel brochure design, don’t you think? It’s a simple design but it sure gets the job done. Honestly, most people don’t need any extra convincing to take a vacation, but this travel brochure design will surely help you guide them on where to go. So don’t wait. Grab it today.

Multipurpose Travel Brochure Template

There are many travel agencies in this world, and we know how difficult it is to stand out from the crowd. If you think you’re running out of ideas that can improve your travel agency, we’ve got something for you that will make you happy: a multipurpose travel brochure template. It features stunning landscapes, beautiful text descriptions and gorgeous types of fonts. Feel free to use it and change anything you want.

Holiday Brochure Template

Encourage people to dream, travel, explore and discover new places by choosing this outstanding holiday brochure template! Inspire them to start a wonderful journey through the mountains! It’s such a huge blessing to breathe the fresh air, to climb the majestic mountains and to escape the ordinary. We assure you, your clients will love this travel tri fold brochure template and will desire to become even more adventurous. Personalize it by adding your own images, texts and fonts! As simple as that!

Free Travel Brochure Templates

Free travel brochure template.

If you’re running a travel agency, this summer travel trifold brochure template is perfect for you! The design is simple and minimalist and it can be easily customized. You can describe the city’s history, add breathtaking images or marvelous landscapes and even insert some useful tips and tricks for the passionate travelers all over the world.

Free Travel Brochure Template PSD

Whether you’re an avid traveler or simply running a travel agency, this free travel trifold brochure template is the best solution for you! The colorful design will draw the travelers’ attention and inspire them the magical feeling of wanderlust. Take advantage of this trifold brochure template and promote the best destination ever. Pick stunning images, choose eye-catching colors and show off with the most spectacular trifold brochure! It’s so easy to do it!

Free Bus Travel Brochure Template

There is just something so magical about traveling, seeing new places, wandering the streets of a new city, immersing in a totally new culture. A stunning travel & tourism brochure template is the best way to get noticed. With stunning shots of beautiful locations, this template is easy to customize to your needs. Edit now!

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How to Use Brochures for Travel Agency Marketing

From blog posts to email, travel agency marketing now takes many forms. However, travelers are increasingly booking their trips the old fashioned way.

According to a recent report by TrekkSoft , the percentage of bookings on websites decreased from 2017 to 2018 while bookings using agents and tourist offices increased during the same period.

This makes printed materials more important than ever for converting wanderlust dreamers into world travelers and one of the most commonly used print materials for travel agencies is the brochure.

It can fit a significant amount of text, while being easy to carry and hang on the fridge. However, tired marketing materials, with faded colors and cluttered pages, won t get customers to convert. Instead, use these tips to jump-start your travel agency marketing with brochures.

Jump in: Find a travel brochure to customize MyCreativeShop

Cater to Your Audience

Your brochure needs to be relevant, speaking directly to your audience and their needs. The best way to accomplish this is to understand who your audience is and what they re looking for when booking a trip.

For example, if you target families and parents, your brochure should showcase family-friendly activities and ideas for kids. Tauck Bridges took it a step further and created a digital kids brochure to get them excited about the vacation options. What better way to reach parents than through their children whatever makes their kids happy makes them happy.

If your travel agency focuses on several different audiences, design brochures that speak to each group individually. Research from Skift finds that high-income travelers make up just 20 percent of the U.S. population, but account for 51 percent of all travel expenses. 

Even if high-income travelers are your target audience, specific brochures that highlight high-end vacation options may help you bring in more clients of that nature. 

Weave Reviews Into Your Brochure Design

Consumers trust reviews. According to BrightLocal :

• 86 percent of consumers read reviews for local businesses. 
• 57 percent of people will only choose a business that has four stars or more.
• 91 percent of 18 to 34 year olds trust reviews as much as recommendations from friends. 

While travelers sitting in your office have likely already read reviews, brochures are a chance to reinforce the positive feedback you ve received from past clients. What s more, it s easy to add short, but impactful testimonials to your brochure design. Check out a few MyCreativeShop templates below that you can adapt for your needs.

Travel Brochure Template Design Awesome Travel Agents Brochure Template Relax & Stay Brochure Template

Create Image-Forward Brochures

People are 80 percent more likely to pay attention to a piece of content if it contains colorful visuals, including images. However, not every image is going to be impactful. Make the most of the pictures in your travel agency brochure by following a few best practices:

• Choose an image that s relevant and specific to your audience: If your business promotes cruises, show people enjoying time on deck or on a beach where the ship is visible in the background. A picture of a couple enjoying a fine dinner might be relevant but could happen on any vacation.
• Use visuals to wow readers: Think about your main image the same way you approach your Instagram feed. Post the best images front and center to peak the interest of travelers.
• Convey the correct emotion : If you re using images with people, make sure their emotions match the messaging. For example, people on a beach should be happy, while people in a ghost tour should be frightened.
• Create interest with gaze : Readers follow the gaze of the person in the picture. Make sure the people in your photos are looking toward important text to take advantage of this small detail.

Check out a few examples of great image use below.

Travel Egypt Brochure Template Mexico Travel Brochure Template Japan Travel Brochure Template

Master the Layout and Copy

Your audience is likely going to skim your brochure at least at first glance. This means you need to create the right blend of images and text to keep them interested and engaged. However, this is easier said than done, so that's why we created thousands of brochure templates that are laid out to assist you with crafting the perfect story.

When you pair these templates with our online editor the process for creating your own travel brochure is super simple!

In addition, several eye-tracking studies have uncovered a few key details about how people consume content:

• Most people read left to right, like they re reading a book
• Eyes are generally drawn to headlines, pictures, and call-outs
• People notice price quotes more than the content immediately around them

Here are a few layout examples to inspire your designs.

Travel Paris Brochure Template Hotel Rewards Program Brochure Template

Use Brochures to Master Travel Agency Marketing

If you invest time and money in creating a quality brochure, you ll give potential customers exactly what they want. Master your design and keep them engaged with these tips with the right brochures, you ll be converting more travelers in no time. 

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We cared from the very start of our company when we helped around-the-world travelers to cross Siberia, and we continue to work with simple, yet powerful principles. We work with the very best suppliers, with the best hotels, with best guides, with the best transportation companies. We negotiate the very best rates, and we pass many of the savings to our customers offering a remarkable overall quality of service and travel experience.

Discover more about how we plan your trip

We are rated 4.9 based on 422 reviews

WOW. From the choice of hotels, amazingly planned itineraries, to the amazing guides and drivers, and, of course, the stunning cities of Moscow and St Petersburg. No long queues for museums, churches, and palaces entries. I would gladly recommend using Travel All Russia to anyone.

- Chris Wimpenny from Australia traveled to Russia in 2020

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