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Promoting Chinese Tourism and Culture in Thailand

Thailand is a neighbor of China, and the friendship between the two countries has a long history. Many Thais like Chinese tourism culture very much. “China Tourism and Culture Week” was held in Thailand recently.

On September 8th, 2022, the opening ceremony of the promotion activity of "China Tourism and Culture Week" was held at the Chinese Cultural Center in Bangkok, the capital of Thailand. Chinese leaders in Thailand, as well as Thai government leaders and representatives from the tourism sector gathered here. The event aims to present a comprehensive and authentic image of China, and play a role in resuming the exchanges between China and Thailand after the pandemic.

Que Xiaohua, the director of Chinese Cultural Center in Bangkok said, “The purpose of holding the China Tourism and Culture Week is to publicize China's culture and tourism resources and attract more Thai people to visit China in the future, further boosting the tourism industry in China.”

At the ceremony, certificates were also presented to the selected "China Travel Enthusiast" and "China Tourism Promotion Envoy" in Thailand. Han Bing, a Thai Internet celebrity with more than 2 million followers won the title of "China Travel Enthusiast" in 2022. He expressed that the event allows more Thais to learn about the latest Chinese tourism resources and share their feelings about China.

Han Bing expressed, “I feel this is a very good opportunity. Because usually Thai people only know China is a good place to have fun, but they don’t know exactly what the interesting things and places in China are. Through this activity, they can learn about these specific aspects.”

The promotion activity included themes on intangible cultural heritage, poverty alleviation, rural revitalization, urban construction, as well as the culture of the Yellow River and Silk Road. The "China Tourism Course" online training was also officially launched at the opening ceremony, introducing the overview of Chinese tourism, theme tour routes, practical travel guides and other content for Chinese tourism insiders and travel agents.

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China opens Bangkok tourism office

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27 Jun 2017  2246 | World Travel News

BANGKOK China National Tourism Administration opened a bureau in Bangkok, last week, the authority’s 22nd overseas office according China Radio Online.

Officials attending the opening ceremony said the two countries enjoy strong two-way travel.

The opening of the China National Tourism Office in Bangkok will also encourage more tourism exchange and provide support for projects linked to China’s “one belt, one road” policy.

In related news the Chinese news agency reported, 13 June, that the Yunnan Tourism Development Board plans to cooperate with Vietnam, Laos and Myanmar to develop tourism projects in the three countries.

The commitment by Yunnan provincial officials was made during a cross-border tourism cooperation meeting held during the China-Southeast Asia trade fair in Kunming.

Yunnan will cooperate with the three countries to facilitate cross-border travel for tourists. It will include support to develop basic facilities, public services and the opening of self-drive tourism.

One of the priority issues is to resolve security for tourists, mainly Chinese who want to drive to neighbouring countries.

With the exception of Laos, where Chinese cars are a common sight particularly in Luang Prabang province, there is virtually no self-drive travel from China to Myanmar and Vietnam.

The same applies to Thailand, which turned the tap off on what was a lucrative travel trend, through regulations that were designed to deter Chinese car owners. Authorities claimed there had been too many accidents.

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Thailand receives the first Chinese visitors under a new visa-free policy to boost tourism

Thai Prime Minister Srettha Thavisin handed out gifts and posed for photos as he welcomed hundreds of Chinese tourists on the first day a new visa-free entry scheme for them became effective.

Chinese tourists takes selfies with Thailand’s Prime Minister Srettha Thavisin, right, on their arrivals at Suvarnabhumi International Airport in Samut Prakarn province, Thailand, Monday, Sept. 25, 2023. Thailand’s new government granting temporary visa-free entry to Chinese tourists, signaling that the recovery of the country’s tourism industry is a top economic priority. (AP Photo/Sakchai Lalit)

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Chinese tourists takes picture with Thailand’s Prime Minister Srettha Thavisin, right, on their arrivals at Suvarnabhumi International Airport in Samut Prakarn province, Thailand, Monday, Sept. 25, 2023. Thailand’s new government granting temporary visa-free entry to Chinese tourists, signaling that the recovery of the country’s tourism industry is a top economic priority. (AP Photo/Sakchai Lalit)

Chinese tourists arrive at Suvarnabhumi International Airport in Samut Prakarn province, Thailand, Monday, Sept. 25, 2023. Thailand, Monday, Sept. 25, 2023. Thailand’s new government granting temporary visa-free entry to Chinese tourists, signaling that the recovery of the country’s tourism industry is a top economic priority. (AP Photo/Sakchai Lalit)

Chinese tourists received garland during welcome Chinese tourists arrive at Suvarnabhumi International Airport in Samut Prakarn province, Thailand, Monday, Sept. 25, 2023. Thailand’s new government granting temporary visa-free entry to Chinese tourists, signaling that the recovery of the country’s tourism industry is a top economic priority. (AP Photo/Sakchai Lalit)

Chinese tourists receive garlands from Thailand’s Prime Minister Srettha Thavisin, right, on their arrivals at Suvarnabhumi International Airport in Samut Prakarn province, Thailand, Monday, Sept. 25, 2023. Thailand’s new government granting temporary visa-free entry to Chinese tourists, signaling that the recovery of the country’s tourism industry is a top economic priority. (AP Photo/Sakchai Lalit)

Chinese tourists dance with puppet as Chinese tourists are welcomed on the arrivals at Suvarnabhumi International Airport in Samut Prakarn province, Thailand, Monday, Sept. 25, 2023. Thailand’s new government granting temporary visa-free entry to Chinese tourists, signaling that the recovery of the country’s tourism industry is a top economic priority. (AP Photo/Sakchai Lalit)

Chinese tourists are welcomed with puppet on their arrivals at Suvarnabhumi International Airport in Samut Prakarn province, Thailand, Monday, Sept. 25, 2023. Thailand’s new government granting temporary visa-free entry to Chinese tourists, signaling that the recovery of the country’s tourism industry is a top economic priority. (AP Photo/Sakchai Lalit)

Chinese tourists dance with puppet as they are welcomed on arrivals at Suvarnabhumi International Airport in Samut Prakarn province, Thailand, Monday, Sept. 25, 2023. Thailand’s new government granting temporary visa-free entry to Chinese tourists, signaling that the recovery of the country’s tourism industry is a top economic priority. (AP Photo/Sakchai Lalit)

Chinese tourists reacts on the arrivals at Suvarnabhumi International Airport in Samut Prakarn province, Thailand, Monday, Sept. 25, 2023. Thailand, Monday, Sept. 25, 2023. Thailand’s new government granting temporary visa-free entry to Chinese tourists, signaling that the recovery of the country’s tourism industry is a top economic priority. (AP Photo/Sakchai Lalit)

Chinese boy tourists are welcomed by Thailand’s Prime Minister Srettha Thavisin, right, on their arrivals at Suvarnabhumi International Airport in Samut Prakarn province, Thailand, Monday, Sept. 25, 2023. Thailand’s new government granting temporary visa-free entry to Chinese tourists, signaling that the recovery of the country’s tourism industry is a top economic priority. (AP Photo/Sakchai Lalit)

BANGKOK (AP) — Top Thai officials welcomed hundreds of Chinese tourists at Bangkok’s international airport on Monday, the first day of a new visa-free entry program that officials say will boost the country’s tourism industry that was badly damaged by the coronavirus pandemic.

Prime Minister Srettha Thavisin handed out gifts and posed for pictures as his tourism minister and other VIPs greeted about 300 travelers from Shanghai. The surprised tourists were entertained by Thai traditional dancers and drummers inside the arrivals area at Suvarnabhumi Airport.

“We are confident that this policy will greatly boost the economy,” Srettha told reporters. He said that the government plans to promote Thailand’s smaller cities as destinations for Chinese tourists to encourage them to stay longer and spend more.

Addressing safety concerns among tourists, Srettha said it was the top priority of the authorities. There have been reports and rumors widely circulating on Chinese social media about fraud and kidnapping in Thailand.

A tourist from Shanghai, who identified himself only as Dai, said he was impressed with the “very lively” welcome ceremony at the airport, though he noted that the immigration officer who checked his passport did not immediately know about the temporary visa exemption policy. He said he plans to stay for two weeks and visit other cities besides Bangkok, including Chiang Mai and Phuket.

Peng Chunyu and Wan Yi, who arrived on the same flight, said it was a great policy for Thailand to allow visa-free entry for Chinese. The process was “very smooth,” said Peng. The two will stay for nine days and said they look forward to seeing Bangkok’s Grand Palace, Wat Arun temple and Chinatown.

The visa exemption, which also applies to visitors from the Central Asian nation of Kazakhstan, will be effective until Feb. 29. Tourism Minister Sudawan Wangsuphakijkosol said there has been about a 30% surge in accommodation and flight bookings since the policy was announced.

China more than a decade ago became a major source of tourists to Thailand, with almost 11 million visitors in 2019, accounting for 27.6% of all arrivals that year before the pandemic devastated the tourist market.

The government proposed the visa exemption measure due to concern that the number of Chinese tourists might be lower than expected this year because of strict visa requirements. The target number of arrivals from China had been revised from 5 million to 3 million after a report from the state Tourism Authority of Thailand that around 1.4 million Chinese tourists came in the first six months.

Tourism Authority Director Thapanee Kiatphaibool said Monday that the authorities were confident the number of Chinese arrivals could hit 4 million-to-5 million after the visa-free program was introduced.

Thailand’s economy slumped during the pandemic as its huge tourism industry virtually collapsed. The country received about 40 million visitors in 2019, and the government estimated they spent 1.9 trillion baht ($53.2 billion) — an amount that plummeted by more than 99% by 2021, according to data from the Ministry of Tourism and Sports.

Chai Wacharonke, a spokesperson for the prime minister, earlier said that Thailand received 15 million international visitors in the first seven months. He said the government aims to draw 28 million tourists and generate 1.4 trillion baht ($39.2 billion) in revenue in 2023.