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Minister aims to more than double tourism dollars spent in Alberta by 2035

'As a government, we're putting together this plan so that we actually have a path towards that $25 billion,' said Tourism and Sport Minister Joseph Schow

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Alberta’s tourism minister says more than doubling tourism spending in the province in just over a decade is achievable under the government’s new tourism strategy.

Alberta’s tourism spending reached $10.7 billion in 2022, an increase of $600 million from 2019 levels, according to the province. Through its new strategy, the Alberta government has set a goal of reaching $25 billion in annual visitor expenditures by 2035. The strategy focuses on five pillars: leadership and alignment, competitive product, people and careers, expansion of access and Indigenous tourism.

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“As a government, we’re putting together this plan so that we actually have a path towards that $25 billion,” said Joseph Schow, Alberta’s tourism and sport minister, during a Tuesday interview with Postmedia. “It’s just not going to happen on its own, so with a little bit of support from the government and the five pillars and strategy we’ll get there, no question.”

Travel Alberta, which in 2021 changed its mandate from a marketing to a destination management organization, has a key role to play in growing visitor spending in the province, said Schow.

“That shift in mandate and increase in budget has allowed them to seek out tourism products that are worthy of being invested in around the province, help with the business owners of those products through their business plans and their marketing, really getting those products on the world stage and then giving us an opportunity to go overseas to market those products,” he said.

Alberta is already seeing the results of this work, with tourism spending having already recovered from the pandemic, said Schow. Most of the tourism spending that has helped Alberta recover to pre-pandemic levels has been provincial and Canadian visitor travel, he added.

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“The piece that we are missing that is beginning to come back now is the European traveller, this high-spending traveller,” said Alberta’s tourism minister. “The kinds of people who come to Alberta, they stay longer, they spend more, they’re staying in hotels, they’re eating in restaurants, they’re buying in local stores.”

Air access important to growing tourism

Air access plays an important part in getting those travellers to the province, and that has improved, said Schow, with direct flights being added from places such as France, Germany, Japan, Korea and Italy.

“With that air access, we’re already seeing more travellers coming over here, and it’s been tremendously successful for us so far,” he said.

Regional air access , also important to the province’s strategy, is mentioned in at least four of Premier Danielle Smith’s mandate letters to her ministers, said Schow.

“All of us have a mandate to help work with regional airports so their access is sustainable and stable, and that way our tourism strategy can be successful as we get people disbursed throughout the province and not just heading to the destinations of Banff, Jasper and Lake Louise,” he said.

Travel Alberta’s 2024 budget of nearly $80 million includes $5 million to implement supporting air access, said Schow. That work involves working with the airlines, ensuring that their routes are sustainable and that marketing is done properly so that the demand is there, he said.

“And as a result of that, since 2020 Travel Alberta has generated just under 600,000 incremental air seats in the province,” said Schow.

Through Travel Alberta, the province has developed 10 destination zones located within roughly two hours of an airport and hopes to create “clusters” of tourism attractions that allow visitors to stay longer and spend more, said Schow.

“Everybody has unique products to offer, and Travel Alberta’s job is to work with those areas, work with the business owners, invest in these products they feel have a lot of value to the international traveller or local traveller, and in doing that it helps us have more people in the province not just concentrated in one area.”

Tourism industry a ‘happening place to be’

To attract workers for specific roles in the industry, the province has created a tourism and hospitality stream within the Alberta Advantage Immigration Program .

“We also are working … with post-secondaries as we look to create more spots in universities and drive students who are going through their respective programs into the tourism sector,” said Schow.

Schow said there’s a wide range of careers available in the tourism sector, ranging from accountants to chefs.

“It’s also a great time — the tourism sector is a happening place to be,” said Alberta’s tourism minister. “So creating that demand and streaming students and new Canadians coming into the province into tourism I think is a win for the province.”

Indigenous tourism to play a big part in visitor growth

The potential to increase Indigenous tourism is “in the billions,” said Schow.

“Having been over to showcase Canada in Hamburg, Germany, last November, we heard loud and clear that two-thirds of visitors coming to Canada from overseas want an authentic Indigenous experience,” he said.

From 2021-26, the province is providing over $8.5 million to Indigenous Tourism Alberta.

“We know that that investment, the highest investment in the country for Indigenous tourism, will have a major return on investment,” said Schow.

Tourism done in a ‘very sustainable’ way

Schow called the province’s tourism strategy a “very responsible, measured way to move ahead with tourism without significant destruction to the environment and climate.”

“In fact, one of the best ways to manage the environment properly is to make sure that we’re using it properly and we’re keeping a good relationship with the local communities and the environment there,” said Schow. “It also obviously comes down to the kinds of products we’re developing, but again it’s all done in a very sustainable manner.”

Minister ‘all ears’ about bringing sporting events to Alberta

The province is always looking to bring sporting events to Alberta, said Schow, sitting in his Edmonton office and looking at a Canada jersey for the 2027 World Junior Hockey Championships to be hosted in Alberta .

“Sport and tourism really come well together, and any time you have a chance to bid on something that’s a good deal for the province of Alberta, and will fill hotel rooms, I’m all ears,” he said.

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Who Is The Present Tourism Minister Of India

Published: December 12, 2023

Modified: December 28, 2023

by Sybyl Chau

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Introduction

The tourism industry plays a significant role in the economic growth and development of a country. India, with its rich cultural heritage, diverse landscapes, and historical landmarks, has emerged as one of the world’s most sought-after tourist destinations. To oversee and promote the tourism sector in the country, the role of the Tourism Minister is crucial. The Tourism Minister of India is responsible for formulating policies, implementing initiatives, and promoting India as a preferred tourist destination both domestically as well as internationally.

The tourism sector in India has seen remarkable growth in recent years, contributing significantly to the country’s GDP and employment generation. It has also become an essential source of revenue and foreign exchange earnings. To harness this potential, the Tourism Minister plays a critical role in planning and implementing strategies to attract more tourists, improve infrastructure, and enhance the overall tourism experience.

In this article, we will explore the role and importance of the Tourism Minister in India, highlight the achievements and initiatives of the current Tourism Minister, and discuss the challenges faced by the tourism sector in the country.

Role and Importance of the Tourism Minister in India

The Tourism Minister in India holds a vital position in shaping the tourism industry of the country. The minister is responsible for formulating and implementing policies, strategies, and programs to promote tourism, both domestically and internationally. Let’s take a closer look at the role and importance of the Tourism Minister:

• Promoting India as a tourism destination: The Tourism Minister plays a crucial role in showcasing India’s diverse cultural heritage, historical monuments, scenic landscapes, and vibrant traditions to attract tourists from around the world. By promoting India as a must-visit destination, the minister helps boost tourism revenue and employment opportunities.
• Policy formulation: The minister is responsible for developing and implementing policies related to tourism growth, infrastructure development, sustainable tourism practices, and tourism marketing. These policies provide a framework for the effective management and promotion of tourism in the country.
• Infrastructure development: Another key role of the Tourism Minister is to focus on infrastructure development in tourist destinations. This includes developing and improving transportation networks, accommodations, tourist facilities, and amenities. The minister works closely with relevant government departments and private stakeholders to ensure tourists have a smooth and enjoyable experience in India.
• Promoting domestic tourism: While international tourism is important, the Tourism Minister also plays a significant role in promoting domestic tourism within the country. By encouraging Indians to explore their own country, the minister helps boost local economies, spread tourism benefits to lesser-known destinations, and foster a sense of national pride.
• Collaboration and partnerships: The Tourism Minister collaborates with various stakeholders, including travel associations, tour operators, hoteliers, and other industry players, to foster partnerships and collaborations that drive tourism growth. This involves working closely with state tourism boards, foreign embassies, and international tourism organizations to enhance India’s presence in the global tourism market.

Overall, the Tourism Minister plays a critical role in shaping the tourism sector, driving economic growth, and creating employment opportunities in India. Their efforts in promoting India as a tourist destination and implementing policies for sustainable tourism development contribute to the country’s overall growth and prosperity.

Previous Tourism Ministers in India

Over the years, several esteemed individuals have held the position of Tourism Minister in India. They have played a crucial role in promoting tourism, enhancing infrastructure, and bringing about positive changes in the Indian tourism industry. Let’s take a look at some of the notable previous Tourism Ministers in India:

• Sardar Buta Singh (1980-1982): Sardar Buta Singh was the first dedicated Tourism Minister in India when the Ministry of Tourism was established as an independent entity. During his tenure, Singh focused on promoting India’s cultural heritage and historical sites, as well as developing infrastructure to support tourism growth.
• Shri Jagmohan (1982-1984): Shri Jagmohan is remembered for his efforts in promoting heritage tourism and conservation of historical monuments. He initiated the “Save the Monuments” campaign, emphasizing the need for preserving India’s rich architectural heritage.
• Shri P.V. Narasimha Rao (1984-1985): While serving as the External Affairs Minister, P.V. Narasimha Rao took charge of the Tourism Ministry for a brief period. He initiated steps to simplify visa procedures, making it easier for foreign tourists to visit India.
• Shri Mani Shankar Aiyar (2004-2009): Mani Shankar Aiyar introduced several innovative initiatives during his tenure as the Tourism Minister. He emphasized rural tourism, community participation, and sustainable tourism practices. Aiyar also focused on promoting India as a health and wellness tourism destination.
• Shri Subodh Kant Sahai (2009-2011): Under the leadership of Subodh Kant Sahai, efforts were made to improve infrastructure, connectivity, and tourism services across the country. His tenure witnessed the formulation of a National Tourism Policy and the launch of various campaigns to promote domestic and international tourism.
• Shri K.J. Alphons (2017-2019): K.J. Alphons, a former bureaucrat, brought in significant changes during his tenure as the Tourism Minister. He focused on promoting India as a preferred tourist destination, enhancing digital initiatives for tourism promotion, and driving initiatives for sustainable tourism development.

These are just a few examples of the notable individuals who have served as Tourism Ministers in the past. Each of them has contributed in their unique way to the growth and development of the Indian tourism industry, leaving behind a lasting impact.

Current Tourism Minister of India

The current Tourism Minister of India is Shri G. Kishan Reddy. He assumed office on July 7, 2021, as a part of Prime Minister Narendra Modi’s cabinet reshuffle. Prior to his role as the Tourism Minister, Shri G. Kishan Reddy served as the Minister of State for Home Affairs. Let’s take a closer look at the profile and background of the present Tourism Minister:

Shri G. Kishan Reddy is a prominent leader from the Bharatiya Janata Party (BJP) and a Member of Parliament from Secunderabad constituency in Telangana. He has a strong political career and a background in public service. His appointment as the Tourism Minister reflects the government’s focus on bringing in experienced and capable leaders to shape the future of the tourism sector in India.

As the Tourism Minister, Shri G. Kishan Reddy is entrusted with the responsibility of formulating and implementing policies to promote the tourism industry in the country. He is expected to work towards enhancing India’s tourist attractions, developing tourism infrastructure, and supporting initiatives that boost both domestic and international tourism.

Under the leadership of Shri G. Kishan Reddy, it is anticipated that there will be a renewed focus on leveraging technology and digital platforms for tourism promotion, as well as implementing sustainable tourism practices. The minister’s experience in the field of governance and public administration will likely contribute to the formulation of effective policies and strategies for the growth of the tourism industry in India.

Additionally, Shri G. Kishan Reddy is expected to collaborate with various stakeholders, including state tourism boards, travel associations, and industry professionals, to drive tourism growth and enhance India’s image as a preferred tourist destination. His role also extends to fostering partnerships with foreign governments and international organizations to promote India’s tourism potential on a global scale.

Overall, as the current Tourism Minister of India, Shri G. Kishan Reddy assumes a crucial role in guiding and shaping the tourism sector in the country. With his experience, leadership, and commitment to public service, he is expected to contribute significantly to the growth and development of the Indian tourism industry.

Achievements and Initiatives of the Present Tourism Minister

Since assuming office as the Tourism Minister, Shri G. Kishan Reddy has demonstrated his commitment to promoting and developing the tourism industry in India. He has spearheaded various initiatives and achieved notable milestones in his tenure. Let’s explore some of the key achievements and initiatives of the present Tourism Minister:

• Digital initiatives for tourism promotion: Shri G. Kishan Reddy has emphasized the use of digital platforms and technology to promote tourism in India. Under his leadership, initiatives like e-visa facilities, online tourism promotions, and digital campaigns have been launched to enhance the reach and accessibility of India’s tourism offerings.
• Promotion of domestic tourism: Recognizing the potential of domestic tourism, the Tourism Minister has focused on promoting domestic travel within India. Through campaigns like “Dekho Apna Desh” (See Your Own Country), he encourages Indians to explore the beauty and diversity of their own country, thus stimulating local economies and spreading tourism benefits to lesser-known destinations.
• Sustainable tourism practices: Shri G. Kishan Reddy has emphasized the importance of sustainable tourism practices for long-term growth and conservation. Initiatives such as promoting eco-tourism, encouraging responsible travel behavior, and supporting the conservation of natural and cultural heritage sites have been key focal points of his tenure.
• Enhancing tourism infrastructure: To improve the tourism experience in India, the present Tourism Minister has worked towards enhancing tourism infrastructure. Efforts have been made to develop and upgrade tourist amenities, safety measures, accommodation facilities, and transportation networks, thereby ensuring a comfortable and enjoyable experience for visitors.
• Promoting India as a MICE destination: Meetings, Incentives, Conferences, and Exhibitions (MICE) tourism is an emerging segment with immense potential. Shri G. Kishan Reddy has actively promoted India as a preferred MICE destination, showcasing its state-of-the-art convention centers, world-class hotels, and diverse offerings for business and professional events.

These are just a few examples of the achievements and initiatives undertaken by the present Tourism Minister to promote and develop the tourism industry in India. By leveraging technology, focusing on sustainability, enhancing infrastructure, and diversifying tourism offerings, Shri G. Kishan Reddy aims to position India as a leading global tourist destination.

Challenges Faced by the Tourism Minister in India

While the role of the Tourism Minister in India is crucial in driving the growth and development of the tourism sector, there are several challenges that they face. These challenges can have an impact on the implementation of policies, promotion of tourism, and overall progress of the industry. Let’s explore some of the key challenges faced by the Tourism Minister:

• Infrastructure development: One of the major challenges faced by the Tourism Minister is the need for comprehensive infrastructure development. While there have been efforts to improve transportation networks and accommodation facilities, there is still a need for further investment in developing world-class infrastructure across various tourist destinations.
• Marketing and promotion: Effective marketing and promotion are vital for attracting tourists to India. The Tourism Minister faces the challenge of reaching out to a diverse range of potential tourists through targeted marketing campaigns and creating a compelling brand image for India as a tourist destination.
• Sustainable tourism practices: Balancing tourism growth with sustainable practices is a significant challenge faced by the Tourism Minister. It involves implementing measures to protect the environment, preserve cultural heritage, and ensure the well-being of local communities while still promoting tourism and economic growth.
• Safety and security: Ensuring the safety and security of tourists is of utmost importance. The Tourism Minister must address issues related to tourist safety, including crime prevention, emergency response systems, and the establishment of tourist police units in popular destinations.
• Quality of services: Maintaining high standards of services, including hospitality, transportation, and tour operations, is essential to provide an exceptional tourism experience. The Tourism Minister faces the challenge of ensuring consistent quality across different tourist destinations and service providers.

Additionally, external factors such as geopolitical tensions, natural disasters, economic downturns, and global health crises pose additional challenges that can adversely affect the tourism sector. The Tourism Minister must navigate through these challenges and implement strategies to mitigate their impact on the industry.

Overcoming these challenges requires collaboration between the government, tourism industry stakeholders, local communities, and international partners. It is essential for the Tourism Minister to address these challenges proactively and implement sustainable solutions to foster the growth and resilience of the Indian tourism industry.

Future Plans and Outlook for the Tourism Sector in India

The future of the tourism sector in India holds immense potential for growth and development. Under the leadership of the Tourism Minister, Shri G. Kishan Reddy, several plans and strategies are being formulated to shape the future of the industry. Let’s explore the future plans and outlook for the tourism sector in India:

• Promotion of sustainable tourism: The focus on sustainable tourism practices is expected to continue in the future. The Tourism Minister aims to promote responsible travel behavior, eco-tourism initiatives, and conservation efforts to ensure the long-term sustainability of the tourism sector. This includes initiatives to protect natural habitats, preserve cultural heritage sites, and encourage community participation in tourism development.
• Digital transformation: Technology will play a crucial role in the future of the tourism sector in India. The Tourism Minister aims to leverage digital platforms, big data analytics, and artificial intelligence to enhance tourism promotion, improve visitor experiences, and streamline administrative processes. This includes initiatives such as developing smart tourism destinations, enhancing online booking systems, and utilizing virtual reality and augmented reality technologies for immersive tourism experiences.
• Enhancing infrastructure: The development of tourism infrastructure will continue to be a priority. The Tourism Minister plans to invest in upgrading transportation networks, improving connectivity to remote areas, and developing tourist-friendly amenities and facilities. This includes the development of new airports, railway connections, and the promotion of sustainable modes of transportation.
• Promotion of niche tourism: To diversify tourism offerings, niche tourism segments such as adventure tourism, wellness tourism, cultural tourism, and religious tourism will receive increased attention. The Tourism Minister aims to develop niche tourism products, create specialized itineraries, and promote unique experiences to attract specific target markets and cater to diverse traveler interests.
• Partnerships and collaborations: Collaborations with international tourism organizations, foreign governments, and private sector stakeholders will be crucial for the future growth of the tourism sector. The Tourism Minister aims to build strategic partnerships to promote India as a preferred tourist destination, attract more international tourists, and enhance cultural exchange and tourism cooperation with other countries.

The outlook for the tourism sector in India is optimistic, with a focus on sustainable growth, technological advancements, and diversification of offerings. As the Indian tourism industry continues to evolve, it is expected to contribute significantly to the country’s economic growth, job creation, and cultural exchange with the rest of the world.

However, it is important to address the challenges faced by the sector, such as infrastructure development, marketing, safety, and quality of services, to ensure a sustainable and competitive tourism industry. By implementing robust policies, fostering collaborations, and embracing innovation, the future of the tourism sector in India looks promising and poised for continued success.

The role of the Tourism Minister in India is pivotal in shaping the growth and development of the tourism sector, which plays a significant role in the country’s economy. The current Tourism Minister, Shri G. Kishan Reddy, has been actively involved in promoting India as a preferred tourist destination, implementing sustainable tourism practices, and enhancing tourism infrastructure.

Through digital initiatives, emphasis on domestic tourism, and promotion of niche tourism segments, the Tourism Minister is working towards diversifying India’s tourism offerings and attracting a wide range of travelers. The focus on sustainability, technology, and collaboration with key stakeholders sets the stage for a promising future for the Indian tourism industry.

However, challenges such as infrastructure development, marketing, safety, and service quality need to be addressed to ensure the sustainable and competitive growth of the sector. By tackling these challenges head-on and implementing effective policies, the Tourism Minister can create an enabling environment for the tourism industry to thrive.

Looking ahead, the future of the tourism sector in India holds immense potential. With the Tourism Minister at the helm, there is a clear vision to leverage technology, promote sustainable practices, enhance infrastructure, and forge strategic partnerships. The future plans and outlook for the Indian tourism sector signal a positive trajectory, allowing the country to capitalize on its rich cultural heritage, natural landscapes, and diverse tourism offerings.

The continued growth of the Indian tourism industry will contribute to economic prosperity, employment generation, and cultural exchange. It is through the collective effort of the Tourism Minister, government entities, tourism stakeholders, and the support of the people that India can establish itself as a sustainable, inclusive, and globally recognized tourism destination.

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PM addresses G20 Tourism Ministers’ Meet

“India’s approach to tourism is based on the ancient Sanskrit verse ‘Atithi Devo Bhavah’ which means ‘Guest is God’”

“India’s efforts in the tourism sector are centered on preserving its rich heritage while creating a world-class infrastructure for tourism”

“In the last nine years, we have placed special emphasis on developing the entire ecosystem of tourism in the country”

“India is also recognizing the relevance of the tourism sector for the speedy achievement of Sustainable Development Goals”

“Collaboration among governments, entrepreneurs, investors and academia can accelerate technological implementation in the tourism sector”

“Terrorism divides but Tourism unites”

“The motto of India’s G20 Presidency, ‘Vasudhaiva Kutumbakam’ – ‘One Earth, One Family, One Future’ can itself be a motto for global tourism”

“You must visit the festival of democracy in the mother of democracy”

The Prime Minister, Shri Narendra Modi addressed the G20 Tourism Ministers’ Meet held in Goa via video message today.

Addressing the gathering, the Prime Minister invoked the spirit of Incredible India and said that the tourism ministers rarely get a chance to be tourists themselves even though they are handling a sector worth over two trillion dollars globally. Noting that the G20 Tourism Ministers’ Meet is taking place in Goa, one of the major tourist attractions in India, the Prime Minister urged the dignitaries to take out some time from their serious discussions and explore the natural beauty and the spiritual side of Goa.

The Prime Minister said that India’s approach to tourism is based on the ancient Sanskrit verse ‘Atithi Devo Bhavah’ which means ‘Guest is God’. Shri Modi emphasized that tourism is not just about sightseeing but it is an immersive experience. “Be it Music or Food, Arts or Culture, the diversity of India is truly majestic”, the Prime Minister continued, “From the high Himalayas to dense forests, dry deserts to beautiful beaches, adventure sports to meditation retreats, India has something for everyone.” The Prime Minister informed that India during its G-20 presidency is organizing nearly 200 meetings in 100 different locations all over the country making every experience different from the other. “If you ask your friends who have already visited India for these meetings, I am sure that no two experiences will be alike”, he added.

The Prime Minister underlined that India’s efforts in the tourism sector are centered on preserving its rich heritage while creating a world-class infrastructure for tourism. Noting that India attracts pilgrims of every major religion of the world, the Prime Minister emphasized the development of spiritual tourism as one of the focus areas. He informed that the infrastructure upgrade in the eternal city of Varanasi, one of the major spiritual centers, led to a ten-fold increase in pilgrims taking the number to 70 million today. He also underlined that India is creating new tourist attractions and gave the example of the Statue of Unity, the tallest statue in the world, which attracted about 2.7 million tourists within a year of its inauguration. In the last nine years, the Prime Minister said, we have placed special emphasis on developing the entire ecosystem of tourism in the country. “From transport infrastructure to the hospitality sector to skill development, and even in our visa systems, we have kept the tourism sector as a focal point of our reforms”, Shri Modi said. He highlighted that the hospitality sector has great potential for employment generation, social inclusion and economic progress while employing more women and youth compared to the other sectors. The Prime Minister expressed happiness that India is also recognizing the relevance of the tourism sector for the speedy achievement of Sustainable Development Goals.

The Prime Minister highlighted that the five inter-connected priority areas of Green Tourism, Digitalization, Skill Development, Tourism MSMEs, and Destination Management reflect the priorities of India as well as the Global South. Shri Modi suggested greater use of emerging technologies like artificial intelligence and augmented reality to drive innovation and highlighted that India is working towards artificial intelligence enabling real-time translation of various languages spoken in the country. He expressed confidence that collaboration among governments, entrepreneurs, investors and academia can accelerate such technological implementation in the tourism sector. The Prime Minister also suggested working together to ease business regulations for tourism companies and assist them in increasing their access to finances and investing in skill development.

“Terrorism divides but Tourism unites”, the Prime Minister remarked. He said that tourism has the potential to unite people from all walks of life thereby creating a harmonious society. Shri Modi expressed happiness that a G20 Tourism dashboard is being developed in partnership with UNWTO which will be a first-of-its-kind platform bringing together best practices, case studies and inspiring stories. The Prime Minister expressed confidence that the deliberations and the ‘Goa Roadmap’ would multiply the collective efforts to realize tourism’s transformative power. “The motto of India’s G20 Presidency, ‘Vasudhaiva Kutumbakam’ – ‘One Earth, One Family, One Future’ can itself be a motto for global tourism”, he added.

The Prime Minister highlighted the upcoming Sao Joao Festival in Goa and said that India is a land of festivals. Referring to the General Elections to be held next year, the Prime Minister urged the dignitaries to witness the festival of democracy in the mother of democracy where nearly a billion voters will be taking part for over a month re-affirming their abiding faith in democratic values. “With more than a million voting booths, there will be no shortage of places for you to witness this festival in all its diversity”, the Prime Minister said. He concluded the address by extending an invitation to visit India during the festival of democracy.

LIVE. PM @narendramodi 's remarks at the G20 Tourism Ministers' Meeting. @g20org https://t.co/EhD5WJ9SI1 — PMO India (@PMOIndia) June 21, 2023

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Tourism industry may have to live off domestic travel until the fall, says minister

Industry advocates say they have a major staff shortage as the sector loses workers who will never return.

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The tourism and hospitality sector has been among those most severely affected by the pandemic. With uncertainty over the Omicron variant persisting, the federal minister responsible for the industry said the return of international travellers could still be a long way off.

"During the darkest days of the pandemic, Destination Canada, which normally takes its money and markets Canada to the rest of the world, took that money and marketed inside Canada, to travel," Tourism Minister Randy Boissonnault told CBC News.

"I think to at least [the third quarter] of 2022, we're going to have to see more of that."

In Canada, domestic travellers account for 78 per cent of tourism spending. But international visitors spend an average of $1,047 per trip, while domestic vacationers spend less than a quarter of that.

WATCH  |  Tourism industry may have to live off domestic travel until the fall, says minister

"Domestic travel is a crucial step to getting our industry back up and running but [it] will not be able to fill the revenue gap from the halt of international travel," Beth Potter, president and CEO of the Tourism Industry Association of Canada, told CBC News. 

The sector has contracted by more than 50 per cent over the course of the pandemic, falling from a $105 billion-a-year industry before the pandemic to one worth about $53 billion now. That's a drop of 40 per cent in domestic spending and 87 per cent in spending by international visitors.

Industry stakeholders like Potter say that the sector faces three significant challenges over the next year. The first is simply to survive until visitors return. The second is the impact of ongoing restrictions on travel, while the third is a labour shortage brought on by the pandemic.

• 'Now is not the time': Federal government warns against travel abroad as Omicron spreads
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In 2020, as the country locked down and the border shut to international travellers, the tourism sector was forced to lay off 43 per cent of its workforce — about 900,000 jobs, according to Destination Canada, the former Canadian Tourism Commission.

Some of those jobs have since returned but over the first ten months of the year, the industry's workforce remained 360,000 shy of the number it employed before the pandemic. 

"We had to lay off many of the workers that we did have and many of them will not come back," Susie Grynol, president and CEO of the Canadian Hotel Association, told CBC News.

"They won't come back, not because their heart isn't in hospitality but because we are still, 19 months later, not in a position to hire back every single worker because now we find ourselves in the off-season."

'They have told us they will not come back'

Industry insiders say that the labour shortage is not being driven solely by slack short-term demand that will correct itself once borders reopen — that it represents a permanent move away from the sector by key workers.

"Our industry has suffered some reputational damage because people see us as unstable because we have been subject to so many restrictions," said Beth Potter, president and CEO of the Tourism Industry Association of Canada. 

"We have actually lost employees. They have told us they will not come back to the industry because they don't see our industry as a stable place to continue their career."

Potter said the losses include both front-line staff and other positions, such as cleaners, dishwashers, lawyers and accountants.

Grynol and Potter said that phenomenon was experienced by Canadian domestic tourists this summer who reported hotels setting caps on occupancy because of staff shortages, and restaurants cancelling lunch service during the height of the season.

"If we are successful at preserving this sector and keeping it alive ... then we do get an open travel climate and what we think will happen after that is revenge travel — a tourism renaissance," said Grynol.  

"We will have so much demand for Canada that our single biggest challenge will be labour and making sure we can service all of this demand."

To ensure Canada is ready, the industry wants the federal government to make adjustments to the temporary foreign worker program and immigration streams to fill the demand for key workers in the sector. 

Using students, immigration to fill gaps

They also want to see the revival of programs targeting recent graduates or international students who take seasonal jobs in the tourism sector to fund global travel.

Boissonnault said he's open to the idea and has already made moves on the immigration front to ensure his sector has the workers it needs. 

"Within the first week of being minister, maybe day three, I was already talking with [Immigration Minister Sean Fraser] and [Labour Minister Seamus O'Regan] about this," Boissonnault told CBC.  

"It's an active conversation in our government and we're going to be leaning in hard on this issue in 2022 with stakeholders to really address this question for the long term."

Stakeholders say they have to fix the reputational damage done to the industry by the pandemic in order to attract new workers. 

"We need to get out there and encourage Canadians that this is a great industry to work in," Potter said. "We're going to need to start influencing not only parents and teachers but students, starting even as young as middle school, that there are some great opportunities in our industry."

Boissonnault said he wants to encourage young people to see jobs in tourism as "great careers that you can have for your whole life."

Rebuilding that workforce requires some predictability — and simplification of travel restrictions would help, industry insiders say. 

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"We want to make the movement of people across the country, in and out of the country, as seamless as possible [by] really making sure that we have one system across Canada and we don't have 13 or 14 different systems," Potter said. 

Boissonnault said that while he'd also like to see more predictability, provinces can be expected to take different and "totally legitimate" approaches to travel restrictions.

"We need to show that travel, when you do it properly, is safe. That has to be our message. We also have to keep people safe that are travelling and make sure that we're taking the right measures — first safety, then travel," he said.

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Shri G Kishan Reddy takes charge as Union Tourism Minister

Shri ajay bhatt also took charge as minister of state in the ministry of tourism.

Union Minister Shri G Kishan Reddy  took charge as Union Culture Minister at ShastriBhavan in New Delhi today. Simultaneously, Shri Ajay Bhatt also took charge as Minister of State in the Ministry of Tourism. The other new Minister of State for Tourism,  Shri ShripadYessoNaik was also present on the occasion.

Sh. G. Kishan Reddy @kishanreddybjp , new Union Minister for Tourism, Culture & DoNER took charge of office today at Ministry of Tourism in presence of Sh @prahladspatel . New ministers of state for tourism Sh @AjaybhattBJP4UK and Sh @shripadynaik were also present. #Govt4Growth pic.twitter.com/Rg3UPoAnpg — PIB Tourism (@PIBTour) July 8, 2021

ShKishan Reddy has also been assigned the charge of Union Minister of Culture as well as Development of North-Eastern Region. He was earlier holding the charge of Minister of State in the Ministry of Home Affairs.

Speaking to media, Sh. Reddy said that the Ministry will work to fulfill the Prime Minister’s vision of ‘New India’ by investing in strengthening our cultural roots and promoting the Tourism sector.

Shri G Kishan Reddy  was elected as a Member of Parliament to 17th Lok Sabha in 2019, from Secunderabad Constituency, Telangana.

Sh Reddy has led several unique  initiatives like his work for the child-heart patients which became a movement and  won him the Best Child-Friendly Legislator Award in theAP Legislative Assembly by UNICEF (United Nations).He also started a campaign against terrorism and organised International Youth Conference against Terrorism (IYCT) in New Delhi in which over 193 delegates participated from over 54 countries. He also conducted "Seema Suraksha JagaranYatra and  ‘Telangana PoruYatra’.

Sh Reddy has also received  the Outstanding Youth Leadership Award for the year2009 by Maryland India Business Round Table (MIBRT), USA and  Conferred a medal by Union of Bulgarian Commandos for his contribution towards Global Peace at Sophia, Bulgaria.

Shri G. Kishan Reddy, who people affectionately and respectfully refer to as ‘Kishananna', is a live example of what one can achieve through sheer determination and hard work. He has travelled extensively across the world representing India and its young leadership in various fora which includes his visits to USA, Israel, China, Nepal, France, U.K., Canada, Morocco, Malaysia, Bulgaria, Singapore, Egypt, Thailand, Hong Kong.

Shri Ajay Bhatt is an advocate by profession and has been a Member of various important committees at National Level. He is from Uttarakhand and elected to 17 th Lok Sabha from Nainital Udhamsingh Nagar Constituency.  He is Widely travelled and has got keen interest in social and cultural activities.

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Ministry of Tourism to Name New Junior Minister of Tourism

NASSAU, Bahamas (3 May. 2023) – The Ministry of Tourism, Investments & Aviation will name a new Junior Minister of Tourism on Thursday, 4 May 2023, during the Ministry's Speech Competition Finals, the last qualifying component of the program. Some 14 students representing their respective islands: New Providence, Grand Bahama, Abaco, Acklins, Andros, Bimini, Cat Island, Crooked Island, Eleuthera, Exuma, Inagua, Long Island, Mayaguana, and San Salvador will vie for the prestigious title during the competition at Bahamas Harvest Church's west campus.

The Junior Minister of Tourism Program, organized by the Industry Training Department, was launched in 2002 and is now in its 19th year. Its long-range goal is to generate a talent pool of young professionals to service the tourism industry. 

Students will each deliver a three-to-five-minute speech on "Reimagining Tourism: 50 Years and Beyond." Finalists will also be expected to answer a mystery question and will be given one minute to respond. The mystery around mimics the format of the Caribbean Tourism Organization's (CTO) Youth Congress, where the winner will attend and debate with other Junior Ministers/Commissioners of Tourism from other Caribbean countries on tourism-related issues. 

Winners will be selected based on a 60% score from the prepared topic and 40 % from the mystery topic.

Samantha Cartwright, Coordinator of the program, said, "The Junior Minister of Tourism Program is important because it provides a platform for youth expression on tourism matters. The Junior Minister will speak on the Ministry of Tourism executive team's behalf throughout the country and the region. He or she will advise the Minister of Tourism on behalf of the youth."

This year's winner will succeed Kelvin Archer, the current Junior Minister of Tourism, and a St. Annes High School student in New Providence. Competitors for the 2023 title are Tianna Bootle, Patrick J. Bethel High School, Abaco; Aneko Smith, Acklins Central High School; Radisha Dawkins, Central Andros High School; Desirae Turner, Louise McDonald High School, Bimini; Marcus Thacker Jr., Arthur's Town Comprehensive School; McHala Smith, Admiral Ferguson High School, Crooked Island; Kezia Johnson, North Eleuthera High School; Travez Neymour, L. N. Coakley High School; Layla Leather, Grand Bahama Academy of Seventh Day Adventist; Angel Arnett, Inagua All-Age School; Jude Knowles Jr., N.G.M. Major High School, Long Island; Patton Collie, Mayaguana Comprehensive School; Jasmine Rolle, St. Anne's School, New Providence and D'Avyon Ashe, San Salvador Central High School, 

The prizes to be awarded to the winner include the Patrick S. Bain Scholarship (tenable at the University of The Bahamas), provided by the Bahamas Hotel & Tourism Association (BHTA); an all-expense paid trip to CTO Youth Congress and a $500 cash prize.

The winning school will also receive $500 and a floating trophy. The second and third-place winners will receive a $300 and $200 cash prize and an award, and their schools will receive cash prizes and a plaque. All students will receive a Junior Director of Tourism pin and certificate. 

Sponsors for this year's competition are Aliv, Cable Bahamas Ltd, Micronet Computers Limited, and Bahleaf Premium Teas, Islands of The Bahamas Logo store, who have donated prizes for the first, second, and third place winners. 

For more information, visit www.bahamas.com or  www.tourismtoday.com   

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We are the Ministry of Tourism, Culture and the Arts. #ofcourse we celebrate our women! Today we honour all the amazing women that contribute to the sectors. To all of our tourism, culture and arts stakeholders, Happy International Women's Day. 🤩 #IWD2024 #InspireInclusion #investinwomen #internationalwomensday #AccelerateProgress #trending #ofcoursetrend #ofcoursechallenge Gender and Child Affairs United Nations Tourism Trinidad ... See More See Less

• Comments: 7

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HAPPY INTERNATIONAL WOMENS DAY👏💪🙏🏆

Awesomeness!!!! 🇹🇹💃🤩🎶

Hey Ladies from the Ministry of Tourism, Culture and the Arts Trinidad & Tobago. Happy International Women's Day 🎆

Love this! So many beautiful humans in one video. Happy International Women's Day ladies!

.... it nice,.... real nice

When will you be promoting Trinbago, outside of Trinbago, like internationally?

The stale jokes... lol Happy International Women's Day ladies!

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Happy International Women's Day from the Ministry of Tourism, Culture and the Arts! May we continue to work together towards greater inclusion and acceleration of the women within our sector and nation. ... See More See Less

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HAPPY INTERNATIONAL WOMENS DAY ALL GOD FEARING VIRTUOUS INTEGRITY UPHOLDING LAW ABIDING WOMEN HAVE A GLORIOUS AND BLESSED DAY 2024🙏❤

WAYA (We Ask You Answer) Wednesday Can you spot some of the exciting sites and attractions tourists enjoy when in Destination Trinidad? ... See More See Less

• Comments: 10

Paramin, kayaking, beach, maracas waterfall, city tour, angostura house, bird sanctuary

1.Angostura House. 2.City Tour. 3.Beach. 4.Bird Sanctuary. 5.Maracas WaterFall .

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Calling all Trinidad and Tobago pianists! The Chilean Cultural Corporation of Viña del Mar has opened the XLVI International Musical Contest “Dr. Luis Sigall” 2023 - Piano Mention contest. This competition is open to musicians born between July 6th, 1991 and October 3rd, 2006. We encourage local pianists to apply to showcase the best of Trinbago artistry. Interested persons must submit their Registration form, chosen repertoire and all requested information in a Microsoft Word file by June 15, 2023 Key Information Needed: 1. A brief Curriculum Vitae outlining your name, nationality, studies, concert schedule in the last 3 years (including reviews or criticisms if available), and awards obtained in your artistic career 2. A scanned PDF copy of your Passport 3. A video file showcasing the repertoire shown in 1st STAGE 4. A signed, scanned letter of recommendation from a Music School or Teacher 5. 2 JPG photographers (300dpi) for promotional purposes For more information, please visit https://www.culturaviva.cl/wp-content/uploads/2023/04/2_BASES_INGLES-Sigall-2019-2023-PIANO.pdf ...

Happy International Museum Day! Today we celebrate art, history and culture! This year’s theme highlights Museums, Sustainability and Well-being. Let’s discover the treasures that define our heritage and celebrate the power of museums to educate and inspire us! ...

Call for Public Comments! The Ministry of Tourism is seeking YOUR feedback on the Draft Ecotourism Sub-policy currently being developed. Tourism stakeholders and members of the public are invited to read the draft sub-policy and offer constructive feedback. We value your thoughts as we work together to protect and cultivate our ecotourism assets. Interested persons can read the policy and download the feedback form at https://mtca.gov.tt/downloads/. ...

The Ministry of Tourism, Culture and the Arts congratulates all of the applicants who participated in last week's MSC Cruises Recruitment Drive and were successful! Over 200 applicants were interviewed by a recruitment team comprising MSC Cruises and Meridian Recruitment Agency Ltd. officials. The Ministry is pleased to announce that over 90 per cent of applicants interviewed during the MSC Cruises recruitment drive at Queen’s Hall, Port of Spain from May 10-12, 2023, will receive letters of intent from the cruise line. The Ministry of Tourism, Culture and the Arts supported the initiative and provided the relevant technical facilities. See below for full press release! @cnc3news @ttgovcommunications @tttliveonline @ttguardian @ttnewsday @trinidadexpress @loopnewstt ...

The Ministry of Tourism, Culture and the Arts is seeking to recruit suitably qualified candidates for various positions. See poster for more information. Interested candidates can apply by emailing: [email protected]. The closing date for application is: May 31st, 2023 at 4:15pm. Job descriptions can be found at https://mtca.gov.tt/about/#vacancies . ...

The Ministry of Tourism, Culture and the Arts joins the cultural community in mourning the loss of a great leader, visionary, cultural ambassador and local icon, Patrick Arnold, who has passed away at age 84. The Ministry is deeply saddened by the loss of this great leader who served as a former @pantrinbago President for many years. See above for full press release. ...

The deadline to apply for MSC Cruises' Recruitment Drive is fast approaching! Suitably qualified nationals are invited to apply online and submit their applications through www.meridianrecruitments.com by May 5, 2023! Applications must include: - proof of COVID-19 vaccination - ID, passport - resume/CV, and - copies of relevant certificates MSC Cruises looks forward to having you join their team! ...

The Ministry of Tourism, Culture and the Arts (MTCA) advises the public, that, in accordance with Section 26 of the Public Procurement and disposal of Public Property Act (2015) effective Wednesday, 26th April 2023 any party seeking to provide goods, works and services to the MTCA must be registered with the Procurement Depository of Trinidad and Tobago, as established by the Office of Procurement Regulation (OPR). ...

It's #throwbacktuesday! The Ministry of Tourism, Culture and the Arts met with the Embassy of the People’s Republic of China in Trinidad and Tobago on Thursday, April 27, 2023, at the Ministry’s Head Office to discuss strengthening bilateral cultural relations between both countries. Ms Jasmine Pascal, Deputy Permanent Secretary of the Ministry, and other key Ministry staff, met with Mr. Liu Pengfei, Director of the Political Section at the Chinese Embassy in Trinidad and Tobago to discuss several areas of interest including: Promotion of Local Culture and Heritage, Cruise Tourism, the 22nd China Shanghai International Arts Festival and Performing Arts Fair (China SPAF 2023), the establishment of a Research Centre in the Caribbean Region, the promotion of Tourism, opportunities for collaboration and more. We at the Ministry will continue to facilitate opportunities for collaboration with our international stakeholders. @cnc3news @news.gov.tt @loopnewstt @tttliveonline @ttguardian @ttgovcommunications @trinidadexpress @ttnewsday ...

As a proud supporter of the festival for many years, the Ministry of Tourism, Culture and the Arts welcomed the official launch of the NGC Bocas Lit Fest 2023, with approximately 80 activities taking place throughout this past weekend. Deputy Permanent Secretary of the Ministry of Tourism, Culture and the Arts, Ms. Jasmine Pascal, was pleased to deliver remarks and to declare the festival officially open at the festival’s opening ceremony which took place on April 28, 2023, at 10 a.m. at the Old Fire Station, Port of Spain. See full press release 🎉 ...

The Ministry of Tourism, Culture and the Arts (MTCA) is a proud supporter of Trinidad and Tobago’s Gospel Music Industry, having given over $100,000 in sponsorships to Celian Group in support of this year’s Trinidad and Tobago Gospel Music Festival. Ministry representatives were pleased to join in celebrating the official opening of the festival earlier today (April 27, 2023) at the Government Plaza, Port of Spain. See below for full press release. @tttliveonline @cnc3news @loopnewstt @ttnewsday @trinidadexpress @celian_international ...

The Ministry of Tourism, Culture and the Arts (the Ministry) is pleased to support MSC Cruises in collaboration with Meridian Recruitment Agency Ltd. as they seek to recruit 200 suitably qualified nationals to be a part of the MSC Cruises team. The Meridian Recruitment Agency, will be leading the recruitment initiative to fill vacancies in the areas of Food and Beverage, Housekeeping, Entertainment, Guest Services and Galley Jobs on behalf of MSC Cruises. See full release. ...

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Greek Minister: Climate Change Overturning Traditional Business Models in Tourism

South Aegean Region Governor George Hatzimarkos, Greek Tourism Minister Olga Kefalogianni and HOTREC President Alexandros Vassilikos at the Rhodes EU Forum. Photo source: Tourism Ministry

Climate change is overturning traditional business models in tourism forcing Greece and the world to identify new ways to adapt to the a reality, said Greek Tourism Minister Olga Kefalogianni during the “EU Tourism: Resilience in the Era of the Climate Crisis” forum held on Rhodes this week.

Addressing the event, which was organized by HOTREC with the support of the  South Aegean Region , and included the participation of tourism and travel associations from Greece and Europe, Kefalogianni underlined the importance of immediate initiatives.

She said tourism stakeholders in Greece had already introduced measures that focused on sustainable practices including reducing their energy footprint and establishing a culture of sustainability and resilience in the management of tourist destinations.

Greek Tourism Minister Olga Kefalogianni speaking at the forum. Photo source: Tourism Ministry

Among others, the minister also referred to the launch in the coming period of the first Mediterranean Coastal and Maritime Tourism Observatory  together with UN Tourism (former UNWTO) .

Kefalogianni went on to underline the importance of establishing a permanent Council of EU Tourism Ministers and a Tourism Committee. “We are at a critical moment where our actions will be shaping the course of the European Union’s tourism sector, ” she said.

The Rhodes forum came to a close after European tourism bodies signed a joint declaration pledging to take actions to address arising climate-related challenges.

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The Cayman Islands Is Planning a New Boutique Cruise Destination 

The Bahamas Has a New Tourism Minister

 Bahamas has a new Minister of Tourism, following the country’s recent general elections. 

The new Minister of Tourism is Chester Cooper, who succeeds former Minister Dionisio D’Aguilar; his portfolio includes Investments and Aviation. 

Cooper is serving in the cabinet of new Prime Minister Philip Brave Davis. 

“We at the Ministry of Tourism look forward with excitement to working under the new leadership of Minister Cooper, who will bring to our Ministry the wealth of knowledge and experience he has garnered from his lifetime career as a successful leader in the private sector. Minister Cooper’s energy and sharp business acumen are exactly what is needed as our Ministry continues the thrust toward tourism recovery amid an ongoing pandemic,” said Bahamas Tourism Director General Joy Jibrilu.

His career includes serving as chairman and CEO of BAF Global Group, and president and CEO of BAF Financial and Insurance LTD. 

Minister Cooper “acknowledges that all of the core business in The Bahamas is driven by the international community and that understanding of the international context of business is absolutely critical to the sustainable expansion of The Bahamas’ Tourism, Aviation and Investments sectors,” he said in a statement.

Cooper assumes the helm of the nation’s number one business “with an acute awareness of the monumental task that lies ahead.” He said he “relishes the opportunity to rise to the challenge in the service of his beloved country.”

Cooper was also the inaugural chairman of the country’s Insurance Advisory Committee, and the founding director of The Bahamas Venture Fund. 

— CJ

The Sexiest Beaches in the Caribbean to Visit Right Now 

One is a beach with a nightclub-style pool right next door. Another is filled with beach bars — and even has its own au natural corner. Then there’s a beach that’s practically a nonstop party.  There are so many things that […]

The Best Caribbean Islands to Visit This Summer, From Antigua to St Croix

We’ve been saying it for years, and we’ll keep saying it: in some ways, the Caribbean is even better in the summer months. The water is warm. It’s a bit less crowded, a little bit quieter. At night, the trade […]

American Airlines Just Expanded Its French Caribbean Flights

From the rainforests to the rum, the haute cuisine to the beaches, the French Caribbean island of Martinique is among the most diverse, fascinating places to visit in the wider region.  And now it’s easier than ever to fly to […]

The Best Food Tour in Belize Is a Journey Through Ambergris Caye 

Tio Pil was born here when it was just a fishing village, went to work on the Panama Canal, and came back on his cargo boat. Pil, whose real name was Felipe Paz, helped to bring some of the first […]

Caribbean Photo of the Week: A View From Carriacou

The latest Caribbean Photo comes from Caribbean Journal reader Susan Ribeiro, who sent in this beautiful shot from the island of Carriacou, part of the tri-island state of Grenada, Carriacou and Petite Martinique. Have you taken a great photo in […]

Caribbean Week Is Coming Back to New York 

The premier summer celebration of the world of the Caribbean is making its triumphant return to New York City this summer, Caribbean Journal has learned.  The Caribbean Tourism Organization’s Caribbean Week is making a comeback in June after not having […]

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Budget 2024: Tourism ministry allocates ₹3 cr for overseas campaign

N ew Delhi: First, the good news. Finance minister Nirmala Sitharaman announced in the interim budget on Thursday that the government would focus on developing new tourist destinations in India, boosting domestic tourism, and promoting spiritual tourism.

Now, the bad news. The tourism ministry has set aside a mere ₹ 3 crore for overseas promotion of India for its 'Incredible India' campaign. The long-running, award-winning campaign—under the sub-head of overseas promotion and publicity and market development assistance—was left by the wayside this year, as the ministry shrank its allocation by 97% from last year's ₹ 100 crore.

The trend for tourism promotion has been declining. Last year, the budget slashed overseas tourism promotion by a staggering amount. The ministry spent just ₹ 89 crore in 2021-22 from its allocated ₹ 524 crore. The amount spent in FY23 further fell to ₹ 15.89 crore, only to rise somewhat in FY24 to ₹ 100 crore.

On the other hand, the ministry—headed by Gangapuram Kishan Reddy—has lowered its budget estimate from last year’s ₹ 2,400 crore to ₹ 2,080.03 crore for FY25, even though that is still a 22% increase from the ₹ 1,692 crore it actually spent. More than two thirds of the FY25 allocation, or ₹ 1,750 crore, has been kept aside for its Swadesh Darshan scheme. This scheme, set up in 2014-15, provides financial assistance to state governments to develop tourism infrastructure.

It has also completely removed the subhead of the 'Champion Services Sector Scheme', which was set up in 2023, for which ₹ 196 crore had been put aside last year. This year, the tourism ministry's Prashad Darshan scheme has been allocated a similar amount as last year, at ₹ 240 crore.

Terming the ₹ 3 crore outlay “hard to believe”, Dipak Deva, managing director, Travel Corporation India Ltd, said it was clear that the government will not promote India overseas. “That is as good as nil. The figure has never been this low in any past budget. I would be keen to understand how India will be promoted abroad and how we will take advantage of international travellers wanting to travel to this region,” he said.

"In order to get people to come to our country, we have to market ourselves as an interesting tourism destination. If we don't, countries like Japan, Vietnam, Thailand and others will continue to gain. China has a huge reduction in inbound tourism, and this is an excellent opportunity for us. Inbound tourism generated 10 million tourists and $30 billion in earnings prior to covid. This number is yet to be breached,” Deva added.

Similarly, the Indian Association of Tour Operators (IATO) president Rajiv Mehra told Mint that with foreign offices of India's overseas promotion being closed, many tour operators have removed India from their travel brochures altogether.

"With a mere ₹ 3 crore allotted for overseas promotion, the tourism industry should now forget that the government will spend any money abroad or operate any FAM (familiarization) tours to bring international travel agents in. The only commendable thing this year is that the government has allotted some money for giving loans to states to improve areas in and around monuments, which can drive some tourism," he said.

The finance minister said that the success of organising the G20 meetings in 60 places presented the diversity of India to a global audience. This economic strength has made the country an attractive destination for business and conference tourism. "Our middle class also now aspires to travel and explore. Tourism, including spiritual tourism, has tremendous opportunities for local entrepreneurship. To address the emerging fervour for domestic tourism, projects for port connectivity, tourism infrastructure, and amenities will be taken up on our islands, including Lakshadweep. This will help in generating employment also," she said.

One travel expert said it was good that the country was focused on domestic tourism and could consider Gati Shakti and Swadesh Darshan schemes to help augment the development of new destinations. "The emphasis on domestic tourism is good, including Lakshadweep. However, its whole beauty and strength is very fragile, and development must not compromise the ecology. On the international front, I still feel we need a lot of promotion and marketing, and to neglect it completely will not be in the long-term [interest]," added M.P. Bezbaruah, secretary general of the Hotel Association of India and former tourism secretary in the government.

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The Tourism Committee, or Mostourism, is the executive body of the Moscow City Government that oversees tourist activities in the capital. The Committee is responsible for legislative initiatives, congress and exhibition activities, and event and image projects. As the brand manager for an attractive tourism image for Moscow, Mostourism constantly analyses global trends, offers Russian and foreign tourists what they want, and also uncovers new opportunities for the capital in terms of interesting and rewarding leisure activities.

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Moscow tourism committee chairman aims to double tourist flow between India-Moscow

Speaking on India-Moscow Tourism Relations and after the meeting with Union Tourism Minister G Kishan Reddy, Chairman of Moscow City Tourism Committee, First Deputy Head of Office Mayor & Government of Moscow, Evgeny Kozlov on September 29 said that they have aimed to double the tourist flow between the countries. “We should work a little bit harder to establish a deeper connection between Moscow and India because we have so much potential to show to our people the really true history and depths of our culture. I hope that from next year, we will double the tourist flow between the two of our countries… The discussion (with Union Minister G Kishan Reddy) was about the readiness to establish new direct flights to Moscow and St Petersburg. We discussed that there are a lot of possibilities to from India to Russia, by e-Visa possibilities...”

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Tourism Road: Ministry of Tourism promotes DR to Florida travel agents

The most recent Dominican Republic Tourism Tradeshow welcomed over 500 travel agents from North America and Latin America, as well as over 70 co-exhibitors, to the event on 3 April 2024 at the JW Marriott Marquis, in Miami, Florida.

The Americas market represents 85 out of every 100 airline arrivals to the Dominican Republic. Attendees hailed from Canada, the United States, Chile, Colombia, Argentina, Costa Rica, Brazil, Puerto Rico, Guatemala, and Mexico. The Ministry of Tourism reported that the event facilitated over 1,000 business meetings, resulting in the signing of 41 agreements between airlines and tour operators.

In its second edition, the Dominican Republic Tradeshow, organized by the Ministry of Tourism, served as a platform to promote tourism, conduct business, and elevate the country’s profile among industry leaders and a diverse audience of travelers. The event kicked off with the traditional Roadshow, where the Minister of Tourism shared detailed information about the country’s history, growing tourism landscape, and various attractions. Additionally, attendees enjoyed an immersive experience of the Dominican Republic featuring artistic and gastronomic activations while participating in training sessions, tastings, and agreement signings.

Tourism Minister David Collado was pleased about the outcome of the event, announcing multiple agreements with companies from Canada, the United States and Latin America to guarantee the arrival of more than 4.6 million visitors.

As reported, Minister Collado signed hotel construction agreements for the new areas of Punta Bergantín with Karisma and Hyatt in Puerto Plata with the backing of the government’s Banco de Reservas.

“I can say that this trade show has been a total success. The year has started strong and we have done what we had to do,” said the minister.

Read more: Ministry of Tourism Ministry of Tourism El Dia Ministry of Tourism Noticias SIN

9 April 2024

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INTERNATIONAL AGENDA

Tourism Minister leads talks to attract more cruises to Brazil

Photo: Lívia Nascimento.

Expanding the presence of cruises along Brazil's almost 8,000 km of coastline all year round. It is with this mission that the Minister of Tourism, Celso Sabino, has landed in Miami, United States, where he will be taking part in Seatrade Cruise Global from Tuesday, April 9. The event is the main exhibition for companies and organizations looking to do business with the international cruise industry.

"We have a coastline with some of the most beautiful landscapes in the world and our aim is to boost the cruise industry. The Brazilian delegation's participation in this event is precisely with a view to publicizing new route possibilities in Brazil, as well as identifying existing bottlenecks so that we can stimulate this market, both internally and externally," explained Tourism Minister Celso Sabino.

The 2023/2024 Brazilian cruise season, which ends this month, is expected to be the best of the last decade. The segment is expected to inject BRL 5.1 billion into the country's economy and generate 80,000 jobs. There are a total of 203 itineraries involving dozens of national destinations, as well as more than 840,000 beds for passengers.

"The effort we have made to attract investment in the sector, including the cruise segment, contributes strongly to increasing the number of jobs in our country, promoting social inclusion through tourism, which is good for everyone," concluded Sabino.

During the agenda, the minister met with the CEOs of MSC Cruises, Gianni Onorato, and Costa Cruises, Mario Zanetti, to present new itinerary possibilities to be developed in Brazil and explain the measures being promoted by the government to increase the competitiveness of the segment.

"Minister Celso Sabino is the first tourism minister to come to this event, which shows that cruises are a priority for the federal government, which recognizes the full potential of our segment for the Brazilian economy and how we can contribute to job creation," said the president of Clia Brasil.

STAND - Brazil is present at the event with a 111 square meter stand and the presence of 15 co-exhibitors, including Píer Mauá and the states of Ceará, São Paulo, Bahia, Alagoas and Amazonas.

By Lívia Nascimento.

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₹ 3 cr for overseas campaign" data-reg = "Budget 2024: Tourism ministry allocates ₹ 3 cr for overseas campaign">Budget 2024: Tourism ministry allocates ₹3 cr for overseas campaign

‘Incredible’ no more. Last year too, the budget slashed overseas tourism promotion by a staggering amount

New Delhi: First, the good news. Finance minister Nirmala Sitharaman announced in the interim budget on Thursday that the government would focus on developing new tourist destinations in India, boosting domestic tourism, and promoting spiritual tourism.

Now, the bad news. The tourism ministry has set aside a mere ₹ 3 crore for overseas promotion of India for its 'Incredible India' campaign. The long-running, award-winning campaign—under the sub-head of overseas promotion and publicity and market development assistance—was left by the wayside this year, as the ministry shrank its allocation by 97% from last year's ₹ 100 crore.

The trend for tourism promotion has been declining. Last year, the budget slashed overseas tourism promotion by a staggering amount. The ministry spent just ₹ 89 crore in 2021-22 from its allocated ₹ 524 crore. The amount spent in FY23 further fell to ₹ 15.89 crore, only to rise somewhat in FY24 to ₹ 100 crore.

On the other hand, the ministry—headed by Gangapuram Kishan Reddy—has lowered its budget estimate from last year’s ₹ 2,400 crore to ₹ 2,080.03 crore for FY25, even though that is still a 22% increase from the ₹ 1,692 crore it actually spent. More than two thirds of the FY25 allocation, or ₹ 1,750 crore, has been kept aside for its Swadesh Darshan scheme. This scheme, set up in 2014-15, provides financial assistance to state governments to develop tourism infrastructure.

It has also completely removed the subhead of the 'Champion Services Sector Scheme', which was set up in 2023, for which ₹ 196 crore had been put aside last year. This year, the tourism ministry's Prashad Darshan scheme has been allocated a similar amount as last year, at ₹ 240 crore.

Terming the ₹ 3 crore outlay “hard to believe", Dipak Deva, managing director, Travel Corporation India Ltd, said it was clear that the government will not promote India overseas. “That is as good as nil. The figure has never been this low in any past budget. I would be keen to understand how India will be promoted abroad and how we will take advantage of international travellers wanting to travel to this region," he said.

"In order to get people to come to our country, we have to market ourselves as an interesting tourism destination. If we don't, countries like Japan, Vietnam, Thailand and others will continue to gain. China has a huge reduction in inbound tourism, and this is an excellent opportunity for us. Inbound tourism generated 10 million tourists and $30 billion in earnings prior to covid. This number is yet to be breached," Deva added.

Similarly, the Indian Association of Tour Operators (IATO) president Rajiv Mehra told Mint that with foreign offices of India's overseas promotion being closed, many tour operators have removed India from their travel brochures altogether.

"With a mere ₹ 3 crore allotted for overseas promotion, the tourism industry should now forget that the government will spend any money abroad or operate any FAM (familiarization) tours to bring international travel agents in. The only commendable thing this year is that the government has allotted some money for giving loans to states to improve areas in and around monuments, which can drive some tourism," he said.

The finance minister said that the success of organising the G20 meetings in 60 places presented the diversity of India to a global audience. This economic strength has made the country an attractive destination for business and conference tourism. "Our middle class also now aspires to travel and explore. Tourism, including spiritual tourism, has tremendous opportunities for local entrepreneurship. To address the emerging fervour for domestic tourism, projects for port connectivity, tourism infrastructure, and amenities will be taken up on our islands, including Lakshadweep. This will help in generating employment also," she said.

One travel expert said it was good that the country was focused on domestic tourism and could consider Gati Shakti and Swadesh Darshan schemes to help augment the development of new destinations. "The emphasis on domestic tourism is good, including Lakshadweep. However, its whole beauty and strength is very fragile, and development must not compromise the ecology. On the international front, I still feel we need a lot of promotion and marketing, and to neglect it completely will not be in the long-term [interest]," added M.P. Bezbaruah, secretary general of the Hotel Association of India and former tourism secretary in the government.

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Moscow plans measures to woo tourists, Foreign Tourist Card in the offing

The number of indian tourists visiting moscow is slowly witnessing an uptrend and with tourist-friendly steps like e-visa it's likely to grow in coming months.

To woo tourists from across the world, the Moscow City Tourism Committee is taking several measures and to address payment-related issues the Russian government is planning to come out with a virtual 'Foreign Tourist Card', that will enable cashless payments for various services.

During the Covid pandemic the tourist flow to Moscow had dropped significantly. However, the number of Indian tourists visiting Moscow is slowly witnessing an uptrend and with tourist-friendly measures like e-visa this number is likely to grow in the coming months.

"We are still on our way to restore the flow of Indian tourists in Moscow like it used to be before the pandemic. Before the pandemic, there was very steady growth like 12-15 per cent on a y-o-y basis," said Bulat Nurmukhanov, Head of International Cooperation Division of Moscow City Tourism Committee.

Travelling to Moscow has now become easier as tourists from India and 54 other countries can apply for an electronic visa to enter Russia from August 1, 2023.

Moreover, initiatives like the Foreign Tourist Card will help address payment-related issues, after the departure of MasterCard and Visa from the Russian market, Bulat said.

"There is an initiative by the Federal Government of Russia to develop a 'Foreign Tourist Card'. The initiative is under process, some legislative documents have been amended in order to make this card possible.

"The idea behind this card is, a person back home in India can remotely apply for this card and then he/she can transfer money from the personal bank account to this bank account," Bulat added.

This will be a virtual card and this will be issued to the person back home. This card will address the payment-related issues of foreign tourists in Moscow.

To give more travel options to tourists, in March this year, Russian flag carrier Aeroflot increased the frequency of its flight services on the Delhi-Moscow route to seven times a week against four weekly services earlier.

India and Russia "in principle" agreed to revise their bilateral air services agreement earlier this month, allowing Russian carriers to operate up to 64 flights per week from 52 to India.

Russian carriers are allowed to operate these flights to six Indian cities -- Delhi, Mumbai, Goa, Kolkata, Amritsar and Ahmedabad.

"We are really looking forward to the Indian Airlines to restore their flight connections to Moscow. Right now only Aeroflot is operating flights between Delhi and Goa. However, there are some other options available from Dubai to Moscow," Bulat said.

In a bid to tackle the language barrier that makes arriving in and navigating in a new country quite intimidating, there are seven tourist centres across Moscow. It also has a call centre for foreign tourists in case they need any help, Bulat said.

"We are working on translating the city navigation into English. Our businesses are really active and quick to respond to what the market requires," Bulat added.

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Sustainable Tourism Türkiye 17+

Turkiye turizm tanitim ve gelistirme ajansi, designed for ipad, screenshots, description.

The 'Sustainable Tourism' application, developed by the Türkiye Tourism Promotion and Development Agency under the leadership of the Ministry of Culture and Tourism of the Republic of Türkiye, is a platform where guests interested in a responsible and sustainable holiday experience can access detailed information about the 'Sustainable Tourism Program' developed in cooperation with the GSTC, as well as the 'Safe Tourism Program.' They can also find verified/certified facility alternatives in Türkiye that have been granted verification or certification for complying with international sustainable tourism criteria recognized by the Global Sustainable Tourism Council (GSTC).

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