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Saudi Arabia’s Latest Tourism Count – What the Numbers Show
Josh Corder , Skift
February 12th, 2024 at 9:48 AM EST
Saudi Arabia has hit its tourism target seven years early, but there is still work to be done to be a global travel super power.
Josh Corder
Saudi Arabia’s tourism minister says the kingdom counted more than 100 million tourists in 2023 – the numbers show growth in visits from international travelers, but that it still has work to do to become a globally competitive destination.
Here’s the count shared by tourism minister Ahmed bin Aqeel Al Khateeb:
- Saudi saw 77 million domestic tourists and 27 million international ones, totaling 104 million visits.
- 77 million is the same number of domestic tourists Saudi had in 2022. The overall figure was boosted by a 11 million international visitors.
- Al Khateeb highlighted a new strategy set by crown prince Mohammed bin Salman to attract 150 million tourists by 2030, with 80 million domestic and 70 million international tourists.
- Total spending reached SAR100 billion ($26.67 billion) last year.
The Saudis don’t say exactly ‘how’ a domestic tourist can be measured. The ministry’s website defines a domestic tourist as: “The activities of a resident visitor within the country of reference, either as part of a domestic tourism trip or part of an outbound tourism trip.”
Saudi’s Leisure and Religious Travel Mix
Growing leisure tourism is a principal focus; diversifying the county from its historic religious tourism sector that benefits from hajj and umrah pilgrims.
For now, the leisure tourism sector Saudi is trying to build – whether it be through new hotels, festivals, sports events and giga-projects – has mostly pulled in locals.
For Saudi locals, leisure trips have significantly increased. 45% of all domestic trips by locals in the first half of 2023 were for leisure purposes, according to the ministry’s data. In 2022, it was 40% and in 2021 it was 36% of all trips.
For international visitors, 20% visited the kingdom for leisure, while visiting friends and relatives made up 23% and religious tourism accounted for 45%. In 2022, 15% of travelers visited for leisure, while in 2021, it was 9%.
The country’s wave of new developers are looking at ways to appeal to the massive base of religious travelers whose trips start and end in the holy cities.
John Pagano, CEO of Red Sea Global, sees an opportunity for his upcoming projects to extend the stays of these pilgrims.
“Think about the size of that market, one and a half billion Muslims in the world,” Pagano told Skift in an interview last December.
“So if we can tap into that market and have them make it a once-in-a-lifetime trip where they do the religious piece, which is hugely important and then tack on a family vacation at something that’s reasonably affordable, I think it’s a very deep market for us. (Religious travelers) tend to spend more middle and lower end of the (travel) market.”
Located nearer to Jeddah, one of Pagano’s new projects could seek to draw in the city’s many religious travelers. Jeddah is located approximately an hour from Makkah, one of the most important locations in all of Islam.
Spending Increases
Booking expenditures of local Saudi travelers went up by 10.8% last year, while most consumers (75%) chose to book local destinations with low-cost carriers, data from travel company Almosafer, part of Seera Group, showed.
“This indicates that domestic travelers are spending more on in-destination expenses, including accommodation and activities while saving on their journeys,” the travel firm said in a report.
The nation has relaxed its entry requirements by implementing the eVisa program, which now encompasses 63 countries and special administrative regions, along with the GCC residents visa. Additionally, there is a complimentary 96-hour stopover visa available, granting visitors a free one-night hotel stay if they book with the national carrier, Saudia. This stopover visa allows travelers to explore Saudi Arabia and undertake umrah.
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Photo credit: AlUla, Saudi Arabia. Used for illustrative purposes. Seera Group
Saudi Arabia’s Thriving Tourism: Driving Economic Growth
In recent years, Saudi Arabia has emerged as a global powerhouse in tourism, surpassing expectations and setting new standards for growth. Anchored by Vision 2030—a bold initiative to diversify its economy—the Kingdom has transformed its tourism sector into a vital economic driver.
Statistics Overview:
- Saudi Arabia welcomed over 100 million tourists in 2023.
- Saudi Arabia Ranked 1st in the Growth of International Tourists Arrivals in 2023 Compared to 2019 Among Large Tourism Destinations.
- Tourist spending contributed over 4% to Saudi Arabia’s GDP.
- Aiming for 150 million tourists by 2023.
Vision 2030: Redefining Saudi Arabia’s Tourism Landscape
Vision 2030 isn’t just a plan; it’s a vision realized. It’s about showcasing Saudi Arabia’s rich heritage, stunning landscapes, and vibrant cities to the world. The strategy has propelled the Kingdom’s tourism growth far ahead of schedule.
Milestones and Surging Visitor Numbers
Imagine this: Saudi Arabia welcomed over 100 million tourists in 2023—seven years earlier than expected. This milestone represents a whopping 56% increase from 2019 and a solid 12% rise from 2022. The Kingdom’s tourism appeal is growing stronger by the year (Source: Arab News).
Saudi Arabia Ranked 1st in the Growth of International Tourists Arrivals in 2023 Compared to 2019 Among Large Tourism Destinations (Source: Ksa Ministry of tourism).
International Appeal: A 65% Surge in Visitors
In 2023 alone, Saudi Arabia saw 27.4 million international visitors—an impressive 65% jump from the previous year. This surge underscores the rising global interest in exploring Saudi Arabia’s unique attractions (Source: Saudi Press Agency).
Boosting GDP
Tourism isn’t just about visits; it’s about economic impact. In 2023, tourist spending contributed over 4% to Saudi Arabia’s GDP and played a pivotal role in the non-oil sector, contributing 7% to its GDP (Source: Saudi Gazette). This diversification is key to Saudi Arabia’s economic resilience.
Saudi Arabia Visa Policies
Facilitating tourism growth, Saudi Arabia has streamlined its visa policies, making it easier for international visitors to explore the country. The introduction of electronic visas ( Saudi e-visa ) and visa-on-arrival options has simplified the process, encouraging more tourists to visit. These initiatives are part of the Kingdom’s commitment to enhancing its tourism infrastructure and welcoming global travelers.
Statistics on Visa Facilitation:
- Electronic Visas (E-visas): Electronic Visas (E-visas): More than 1 million electronic tourist visas were issued in Saudi Arabia by 2022 since the service was launched in 2019, as announced by the Ministry of Tourism (Saudi Gazette).
- Visa-on-Arrival: Implemented to further ease travel, Saudi Arabia granted visa-on-arrival to 500,000 tourists in 2023, contributing to a 15% increase in visitor arrivals.
Job Creation and Economic Benefits
The expansion of tourism under Vision 2030 has not only boosted revenue but also created numerous job opportunities across various sectors. From hospitality to transportation and cultural preservation, tourism-related activities are contributing to employment generation and economic prosperity (Source: Al Arabiya English).
Updated Statistics for 2024
- Continued Growth: As of early 2024, Saudi Arabia continues to experience robust growth in tourism, with projections indicating sustained increases in visitor numbers.
- Economic Contribution: Tourism remains a significant contributor to Saudi Arabia’s economy, with ongoing increases in traveler spending supporting its GDP growth.
- Infrastructure Enhancements: Ongoing investments in infrastructure, including airport expansions and new tourist facilities, are further enhancing Saudi Arabia’s appeal as a tourism destination.
Building for the Future: Infrastructure and Strategy
Behind these numbers lie strategic investments. Saudi Arabia has been expanding airports, enhancing hospitality, and developing new attractions. These improvements aim to offer world-class experiences and accommodate a growing number of tourists.
National Tourism Strategy: Shaping a Vibrant Landscape
Launched five years ago, the National Tourism Strategy has been a game-changer. It’s not just about attracting tourists; it’s about enriching their experiences and diversifying Saudi Arabia’s tourism offerings.
Global Recognition and Partnerships
Saudi Arabia’s tourism achievements haven’t gone unnoticed. Collaborations with UN Tourism and the World Travel and Tourism Council highlight its commitment to sustainable tourism practices and global leadership.
Future Goals: Aiming for 150 Million Visitors
Looking ahead, Saudi Arabia has set an ambitious goal: welcoming 150 million tourists by 2023. With ongoing innovations and expanded offerings, the Kingdom is poised to remain a top choice for global travelers.
Interesting Related Article: “ Bold Target Construction’s Role in Saudi Arabia’s Vision 2030 “
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UN Tourism Applauds Saudi Arabia's Historic Milestone of 100 Million Tourists
- All Regions
- 26 Feb 2024
In a testament to its strategic vision and robust sector growth, the Kingdom of Saudi Arabia has welcomed over 100 million tourists, marking a significant milestone in its journey to become a global tourism powerhouse.
In an exceptional achievement, the Kingdom of Saudi Arabia has welcomed over 100 million tourists , a milestone celebrated by the World Tourism Organization (UN Tourism). This remarkable accomplishment achieved seven years ahead of its original schedule, not only underscores Saudi Arabia's emergence as a global tourism powerhouse but also highlights its leading role in the economic diversification and sustainable development of the tourism sector worldwide. This milestone, marked by the arrival of over 27 million international tourists and over 79 million domestic tourists with a combined total spend of over USD 67 billion, not only showcases the Kingdom's robust tourism sector but also underscores the Saudi Ministry of Tourism's commitment to advanced data gathering and statistical analysis, a priority echoed by UN Tourism.
The Kingdom's success story is built on a foundation of strategic initiatives and reforms that have propelled its tourism sector to new heights. With a staggering 390% increase in demand for tourism activity licenses in 2023 and the contribution of tourism to the non-oil GVA estimated to exceed 7%, Saudi Arabia's vision for the future is clear. With the tourism sector's direct contribution to the GDP estimated to exceed 4 %, the country has showcased its resilience, innovation, and commitment to excellence.
Strategic Partnerships and Global Leadership
UN Tourism has closely collaborated with Saudi Arabia, recognizing its efforts in developing a robust tourism infrastructure and statistical analysis capabilities. The inauguration of UN Tourism's Regional Office for the Middle East in Riyadh in 2021 marked a significant step towards fostering tourism innovation, education, and rural development. This partnership has been instrumental in positioning Saudi Arabia as a leader in sustainable tourism practices and statistical excellence.
Elevating its global position in the tourism sector, Saudi Arabia has distinguished itself by leading the G20 in international tourist growth rate in 2023 compared to 2019. This recognition underlines the Kingdom's pivotal role in the global tourism sector's recovery following the pandemic. Moreover, the Middle East has emerged as the sole region not only to rebound but also to outpace pre-pandemic tourism levels , with a 122 percent recovery in international tourist arrivals in 2023 compared to 2019. At the forefront of this remarkable growth, Saudi Arabia witnessed a staggering 156 percent recovery in international tourist arrivals compared to 2019, underscoring its central role in the region's tourism boom.
A Testament to Resilience and Innovation
The Kingdom's tourism sector has shown remarkable resilience, with inbound spending reaching over USD 37 billion in 2023 and a significant increase in hotel keys across the kingdom. These achievements are a testament to Saudi Arabia's commitment to creating a prosperous and sustainable tourism sector.
Empowering the Workforce
The employment opportunities created by the tourism sector are a cornerstone of Saudi Arabia's success. As of 2023, with 925.5 thousand jobs in the tourism sector and significant investments in training, the Kingdom is on track to make tourism the second-largest employer by 2030. This focus on workforce development ensures that the benefits of tourism growth are shared widely and sustainably.
Gratitude and Future Vision
UN Tourism extends its congratulations to the Kingdom of Saudi Arabia for this historic achievement. We commend the leadership, the Ministry of Tourism, and all partners for their unwavering support and dedication. As Saudi Arabia continues to drive towards its goal of 150 million tourists by 2030, UN Tourism looks forward to supporting its journey, celebrating its successes, and promoting a more resilient, sustainable, and inclusive future for global tourism.
Saudi Arabia's achievement of welcoming over 100 million tourists in 2023 is a beacon of what is possible through collaboration, innovation, and a clear vision for the future. The Kingdom not only promises a diverse and rich tourism experience but delivers on that promise, paving the way for a brighter future for the global tourism industry.
Related links:
- Download the News Release on PDF
- International Tourism to Reach Pre-Pandemic Levels in 2024
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Tourism spending in Saudi Arabia soars to $7.2bn in first half as visitor numbers surge
Number of inbound visitors up 575 per cent annually in second quarter, ministry of investment figures show.
12 December, 2022
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Reporting by Yousef Saba Editing by Mark Heinrich
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Yousef covers Middle East energy out of Dubai, paying close attention to Gulf state oil giants, their roles in the ambitious region's transformational plans and the shift to green energy. He previously covered Gulf financial and economic news, with a focus on the fast-growing capital markets there. He joined Reuters in 2018 in Cairo, where he covered Egypt and Sudan, including its uprising. He previously had stints at a local paper in Cairo and in D.C. as an intern at Politico during the 2016 U.S. presidential election.
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Saudi Arabia Tourism Statistics
Saudi arabia sa: international tourism: expenditures, view saudi arabia's saudi arabia sa: international tourism: expenditures from 2002 to 2016 in the chart:.
Saudi Arabia SA: International Tourism: Expenditures: % of Total Imports
View saudi arabia's saudi arabia sa: international tourism: expenditures: % of total imports from 2002 to 2016 in the chart:.
Saudi Arabia SA: International Tourism: Expenditures: for Passenger Transport Items
View saudi arabia's saudi arabia sa: international tourism: expenditures: for passenger transport items from 2007 to 2016 in the chart:.
Saudi Arabia SA: International Tourism: Expenditures: for Travel Items
View saudi arabia's saudi arabia sa: international tourism: expenditures: for travel items from 2004 to 2016 in the chart:.
Saudi Arabia SA: International Tourism: Number of Arrivals
View saudi arabia's saudi arabia sa: international tourism: number of arrivals from 1995 to 2016 in the chart:.
Saudi Arabia SA: International Tourism: Number of Departures
View saudi arabia's saudi arabia sa: international tourism: number of departures from 2002 to 2016 in the chart:.
Saudi Arabia SA: International Tourism: Receipts
View saudi arabia's saudi arabia sa: international tourism: receipts from 2003 to 2016 in the chart:.
Saudi Arabia SA: International Tourism: Receipts: % of Total Exports
View saudi arabia's saudi arabia sa: international tourism: receipts: % of total exports from 2003 to 2016 in the chart:.
Saudi Arabia SA: International Tourism: Receipts: for Passenger Transport Items
View saudi arabia's saudi arabia sa: international tourism: receipts: for passenger transport items from 2007 to 2016 in the chart:.
Saudi Arabia SA: International Tourism: Receipts: for Travel Items
View saudi arabia's saudi arabia sa: international tourism: receipts: for travel items from 2004 to 2016 in the chart:.
Explore our Data
Saudi Arabia Tourist Arrivals
Tourist arrivals in saudi arabia increased to 27 million in 2023 from 16.51 million in 2022. tourist arrivals in saudi arabia averaged 12.22 million from 1995 until 2023, reaching an all time high of 27.00 million in 2023 and a record low of 3.33 million in 1995. source: saudi central bank, tourist arrivals in saudi arabia is expected to reach 32.00 million by the end of 2024, according to trading economics global macro models and analysts expectations. in the long-term, the saudi arabia tourist arrivals is projected to trend around 50.00 million in 2025 and 75.00 million in 2026, according to our econometric models., markets, gdp, labour, prices, money, trade, government, business, consumer, housing, taxes, energy, climate.
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It is better to explore the elephant rock's grandeur at night when the warm lights highlight its majestic beauty..
The Elephant Rock was shaped by millions of years of water and wind erosion, and the rugged beauty is a testament to the forces of nature (Image: Welcome Saudi.com)
Amit Shah is also scheduled to meet with prominent citizens in Jaipur.
The Spectacular Elephant Rock, which is considered the natural wonder of Saudi Arabia is located in the heart of Al Ula. The Elephant Rock (Jabal AlFil) is a breathtaking natural wonder that captivates visitors from around the world. This colossal sandstone formation stands 52 meters tall, resembling an elephant with its trunk touching the ground. The sheer scale of this gargantuan rock is awe-inspiring, leaving onlookers spellbound and mesmerised as the beauty is undefined yet magical.
The Elephant Rock was shaped by millions of years of water and wind erosion, and the rugged beauty is a testament to the forces of nature. You can explore the wonder as it was set amidst a stunning landscape of golden sands and majestic rock formations witnessing this natural giant take centre stage in the fine dunes. When it’s about to be dusk, the warm lighting accentuates its elephantine features, making it even more lifelike and mesmerizing.
Also, read| Al Wahbah Crater: Saudi Arabia’s Magnificent Natural Anomaly
Visitors can also enjoy the tranquillity of the surroundings, with comfortable seating areas and cosy fire pits to relax and unwind. You can relish yourself a bit as nearby coffee shops offer refreshing drinks and snacks to elevate your mood serving you with scrumptious tidbits. However, it’s advisable to bring water and light refreshments to combat the daytime heat.
It is better to explore the Elephant Rock’s grandeur at night when the warm lights highlight its majestic beauty. You will see the real beauty of this piece of art created by nature enjoying the nightfall where it becomes more peaceful in the warm light.
This natural wonder is a must-visit destination, offering an unforgettable experience bestowing a serene yet glorious that the giant rock climbs three stories into the Arabian sky making you awestruck by its size, shape and gorgeousness.
Also, read| Ushaiqer Heritage Village In Saudi Arabia: An Insightful Escape Into Tradition
The Mystifying Tombs Of Dumat al-Jandal: Saudi Arabia's Historic Gem
Al Wahbah Crater: Saudi Arabia's Magnificent Natural Anomaly
Ushaiqer Heritage Village In Saudi Arabia: An Insightful Escape Into Tradition
'Maldives Of Arabs': Stunning Beaches Of Saudi's Umluj Enchant Travelers
Al Kharj, A 100,000 Year-Old Archeological Wonder In Saudi Arabia
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Share of travel and tourism contribution to GDP in Saudi Arabia 2015-2032
Share of travel and tourism contribution to gdp in saudi arabia from 2015 with forecasts to 2032.
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November 2022
Asia, Saudi Arabia, MENA
2015 to 2021
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By 2025, the tourism industry was projected to contribute to Saudi Arabia's economy over 86 billion U.S. dollars. Show more.
International tourism, number of arrivals - Saudi Arabia. World Tourism Organization, Yearbook of Tourism Statistics, Compendium of Tourism Statistics and data files. License : CC BY-4.0. LineBarMap. Also Show Share Details. Label. 1995 - 2019.
Saudi Arabia tourism statistics for 2020 was 5,960,000,000.00, a 69.97% decline from 2019. Saudi Arabia tourism statistics for 2019 was 19,849,000,000.00, a 16.94% increase from 2018. Download Historical Data Save as Image. Data Source: World Bank MLA Citation: Similar Country Ranking; Country Name Spending ($) Channel Islands:
Josh Corder. Saudi Arabia's tourism minister says the kingdom counted more than 100 million tourists in 2023 - the numbers show growth in visits from international travelers, but that it still ...
Statistics Overview: Saudi Arabia welcomed over 100 million tourists in 2023. Saudi Arabia Ranked 1st in the Growth of International Tourists Arrivals in 2023 Compared to 2019 Among Large Tourism Destinations. Tourist spending contributed over 4% to Saudi Arabia's GDP. Aiming for 150 million tourists by 2023.
Saudi Arabia's achievement of welcoming over 100 million tourists in 2023 is a beacon of what is possible through collaboration, innovation, and a clear vision for the future. The Kingdom not only promises a diverse and rich tourism experience but delivers on that promise, paving the way for a brighter future for the global tourism industry. In ...
Riyadh, October 03, 2023, SPA -- The Kingdom of Saudi Arabia has achieved a significant milestone in the tourism sector, ranking second globally in terms of tourist arrivals during the first seven months of 2023. According to the Ministry of Tourism, the Kingdom witnessed a remarkable 58% growth in tourist numbers during the first seven months of this year when compared to the same period in 2019.
The Travel & Tourism market in in Saudi Arabia is projected to grow by 3.51% (2024-2029) resulting in a market volume of US$4,696.00m in 2029.
Visitors in AlUla, in north-western Saudi Arabia. The tourism ministry is targeting to attract 100 million tourists a year by 2030. Bloomberg. Business. Travel and Tourism. Tourism spending in Saudi Arabia soars to $7.2bn in first half as visitor numbers surge.
Share of business travel trip searches in the Middle East by mode 2018. Business travel spending in Saudi Arabia 2016-2022. Cafes in Saudi Arabia 2010-2015. Passenger arrivals and departures at ...
Tourism in Saudi Arabia Saudi Arabia recorded a total of 3.48 million tourists in 2021, ranking 25th in the world in absolute terms. Without including the size of a country, such a ranking list may not be very meaningful. By putting the tourist numbers in relation to the population of Saudi Arabia, the result is much more comparable picture ...
Tourism in Saudi Arabia. Saudi Arabia is the second biggest tourist destination in the Middle East with over 16 million visiting in 2017. [ 1 ] Although most tourism in Saudi Arabia still largely involves religious pilgrimages, there is growth in the leisure tourism sector.
Tourism Revenues in Saudi Arabia increased to 135 SAR Billion in 2023 from 90.86 SAR Billion in 2022. This page provides - Saudi Arabia Tourism Revenues- actual values, historical data, forecast, chart, statistics, economic calendar and news.
The data reached an all-time high of 18,260,000.000 Person in 2014 and a record low of 3,325,000.000 Person in 1995. Saudi Arabia SA: International Tourism: Number of Arrivals data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database's Saudi Arabia - Table SA.World Bank.WDI: Tourism ...
Saudi Arabia aims to exceed 70 million tourist visits this year after drawing 62 million last year, a tourism official said on Monday, underlining the conservative kingdom concerted push to boost ...
Tourism Establishments Survey. The General Authority for Statistics implements a tourism establishments survey as it relies on the 2008 Tourism Statistics methodology from the World Tourism Organization to classify the characteristics activities for tourism in line with the Kingdom of Saudi Arabia.
Published by Salma Saleh , May 29, 2024. According to the data provided by the World Tourism Organization (UNWTO), in 2021, the tourism balance in Saudi Arabia was minus one percent following the ...
The data reached an all-time high of 25.137 USD bn in 2014 and a record low of 4.165 USD bn in 2003. SA: International Tourism: Expenditures data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database's Saudi Arabia - Table SA.World Bank.WDI: Tourism Statistics.
Tourist Arrivals in Saudi Arabia increased to 27 Million in 2023 from 16.51 Million in 2022. This page provides - Saudi Arabia Tourist Arrivals- actual values, historical data, forecast, chart, statistics, economic calendar and news.
According to the data provided by the World Tourism Organization (UNWTO), in 2021, tourism openness in Saudi Arabia amounted to 2.2 percent as share of the country's gross domestic product.
The Spectacular Elephant Rock, which is considered the natural wonder of Saudi Arabia is located in the heart of Al Ula. The Elephant Rock (Jabal AlFil) is a breathtaking natural wonder that captivates visitors from around the world.
Travel and tourism was expected to have a contribution of about 6.5 percent of the GDP of Saudi Arabia in 2022. It was forecasted that the contribution of tourism to the Saudi economy would ...