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Tourism Ireland Situation & Outlook Analysis Report (SOAR) February 2022

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Report shines light on Ireland's positive travel recovery

A report by tourism ireland shows there were over 2 million arrivals to air and sea ports in the republic of ireland in august..

Tourism Ireland's Situation & Outlook Analysis Report (SOAR) October 2022 shows positive results for Ireland's travel industry.

The report from Tourism Ireland, the Irish government agency in charge of promoting the country’s vital tourism industry, details travel statistics compared with 2019 figures of the same month.

Figures include the latest data from the Central Statistics Office that shows a total of 2,038,000 arrivals to air and sea ports in the Republic of Ireland during the month of August 2022 (this includes residents of the Republic of Ireland and Northern Ireland, as well as overseas visitors).

• Tourism Ireland is ready for a comeback year

Analysis from Smith Travel Research shows that hotel occupancy on the island of Ireland was 85% for the month of August 2022. 

While a strong restoration of direct air access capacity to the island of Ireland is scheduled for October, based on the latest Official Airline Guide [OAG] fillings, scheduled air seat capacity to Ireland is at 96% of October 2019 levels, with Northern Ireland scheduled at 100%.

In terms of airports, Dublin and Cork are currently filed to return to 96% and 99% of their respective 2019 seat capacities. Belfast City Airport and Belfast International Airport are filed at 119% and 93% respectively. 

In the US Aer Lingus has announced a new transatlantic route for summer 2023 – its first service from Cleveland, Ohio, direct to Dublin Airport. The overall access picture remains positive for winter 2022/2023, with all planned year-round routes running as scheduled. The projected winter 2022 capacity from the US is 102% versus 2019. 

Looking across the waters to Great Britain, airline company easyJet has announced new routes to Belfast City from Bristol and Glasgow and recently added. services from London Gatwick and Liverpool. Ryanair will also launch a new route to Cork from Newcastle 

Overall global growth is projected to remain subdued for the rest of 2022, before slowing further in 2023 to an annual growth of 2.2%.

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Marketing Ireland 

Tourism Ireland’s Green Button campaigns, a global initive to re-start tourism and encourage as many overseas visitors as possible to book the island of Ireland, continue to target holidaymakers.

In August, Aer Lingus College Football Classic featured gameday promotion with in stadium signage and video spots during the live broadcast on FOX, with a record 4.41 million viewers.

Tourism Ireland also hosted US travel guru Samantha Brown in September, the Emmy-winning host filmed at key locations in Northern Ireland and Limerick. Two shows will broadcast on the PBS network, available in 100 million homes nationwide.

In addition, their dedicated Halloween campaigns kick off in October, promoting the island of Ireland as the ‘Home of Halloween’ across all markets.

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Soar and see the island of Ireland from the sky

22 Sep 2022

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A helicopter tour is an amazing way to see Ireland’s stunning landscape and fascinating ancient landmarks

Seeing Ireland from the sky is a breath-taking way to appreciate the magnificent scenery of the island and get a new perspective on some of its famous heritage sites.   There are lots of helicopter tours to choose from, so there will be one to suit wherever you choose to soar.   In Northern Ireland, Cutting Edge Helicopters offers a range of tours that deliver a ‘Giant’s eye’ view of the north.   They include an enthralling tour of the spectacular Causeway Coast . Departing from Derry City Airport, the 60-minute experience takes you over the iconic Giant’s Causeway and nearby Carrick-a-Rede rope bridge and on to the dramatic ruins of medieval Dunluce Castle.   You will fly over gorgeous Downhill beach and see Mussenden Temple perched on the edge of the cliff above it.   The tour also passes over a number of filming locations used in Game of Thrones including pretty Ballintoy Harbour (Iron Islands) Binevenagh (the Dothraki Grasslands) and Larrybane (the Stormlands).   To get a new perspective on some of Ireland’s most famous historical sites book the Ireland’s Ancient East Heritage Tour with Adventure001.   Lifting off from Navan Racecourse in County Meath, the tour passes over Slane Castle and the famous Hill of Tara, the ancient seat of the high kings of Ireland. Tara has been held as a sacred place in Ireland since the Stone Age and its ancient raths and monuments are best appreciated from the air.   The tour also passes over Newgrange, a 5,000-year-old passage tomb and one of the island’s most important archaeological monuments. Every year on the winter solstice, the inner chamber of the tomb is illuminated at sunrise.   Other helicopter tours on offer include a trip over Cork City and Spike Island. Used as an island prison over 400 years, Spike Island is often referred to as Ireland’s Alcatraz and is now a top visitor attraction.   The stunning scenery along Ireland’s Wild Atlantic way can be appreciated in a flight over the Cliffs of Moher. The 214m-high cliffs stretch for 8km and are the most visited natural attraction in Ireland.   Soaring above the mighty cliffs with the Atlantic Ocean stretching into the distance is an exhilarating and unforgettable experience.   So, take to the skies to see the island of Ireland as you’ve never seen it before.   www.ireland.com

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India's travel and tourism sector poised for growth: projected revenue to reach usd 23.72 bn by 2024.

New Delhi [India], April 15 (ANI): The travel and tourism market in India is set to generate a revenue of USD 23.72 billion in 2024, with a projected annual growth rate (CAGR 2024-2028) of 9.62 per cent, according to projections by the India Brand Equity Foundation (IBEF).

This growth trajectory is expected to propel the market volume to USD 34.25 billion by 2028.

As per Invest India, India announced 100 per cent Foreign Direct Investment (FDI) in tourism-related ventures, including the development of hotels, resorts, and recreational facilities, in a move aimed at fostering growth and development in the tourism sector as of 2023.

Prime Minister Narendra Modi has been asserting that India's efforts in the tourism sector are centered on preserving its rich heritage while at the same time creating a world-class infrastructure for tourism.

The total FDI inflows in India for the fiscal year 2023-2024 stand at a USD 17.96 billion, with USD 11.54 billion attributed to FDI equity.

This announcement comes as the nation charts a course towards bolstering its tourism industry, positioning it as a major contributor to economic growth and job creation.

The tourism landscape in India is diverse, with the package holidays market emerging as the largest segment, projected to reach a market volume of USD 10.48 billion in 2024.

By 2028, the number of users in the package holidays market is expected to soar to 64.74 million, with a user penetration rate increasing from 7.8 per cent in 2024 to 10.0 per cent in 2028.

The average revenue per user (ARPU) in this segment is forecasted to be USD 209.70 by 2028, with online sales expected to contribute 60 per cent of the total revenue in the travel and tourism market in India.

In alignment with global trends, India's tourism industry is undergoing a transformation, with a focus on promoting sustainable and eco-friendly travel options to attract travelers.

The sector is poised to make significant contributions to the country's GDP, with projections indicating that it will contribute USD 250 billion by 2030, generating employment for 137 million individuals.

In a recent development on March 7, Prime Minister Narendra Modi dedicated and launched 52 tourism sector projects worth more than Rs 1400 crores under the Swadesh Darshan and PRASHAD Scheme.

These projects encompass various aspects of tourism infrastructure development, including pilgrimage sites, heritage destinations, and recreational facilities, with a focus on enhancing visitor experiences and promoting local communities' participation in tourism initiatives.

During the event, Prime Minister Modi also unveiled visionary campaigns and schemes aimed at fostering growth in the tourism sector, including the 'Dekho Apna Desh People's Choice 2024' and 'Chalo India Global Diaspora Campaign.'These initiatives seek to engage citizens and the Indian diaspora in promoting tourism and showcasing India's rich cultural heritage and diverse attractions.

The revamped Swadesh Darshan 2.0 Scheme underscores the government's commitment to integrated destination development and community engagement in tourism projects.

With India's tourism industry poised for exponential growth, driven by factors such as world-class infrastructure development, evolving technology landscape, and rising disposable incomes, the nation is poised to emerge as a leading global tourism destination.

ANI 15th April 2024, 18:37 GMT+10

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HATS Update – January 2024

• January 15, 2024

Draft Tourism Strategy -HATS Response

HATS network submitted a response which focused on People and Skills as a critical pillar in the plan. A draft of their response is available  HERE .

Apprenticeship Week 5th-9th February 2024

 For Apprenticeship Week 2024, HATS Network is looking for insights from businesses using apprenticeships into what it means to be an apprenticeship employer. By answering three short questions, you could feature in their new Employer Guide to Apprenticeships and in their social media during Apprenticeship Week. If you support apprenticeships in your business, please get involved by sharing your viewpoint on the benefits of apprenticeships, how you’re using them in your business and top tips for other employers. You can share your views HERE .

Have you signed up to the Hospitality & Tourism Wellbeing and Development Promise?

Commit to being an ’employer of choice’, offering quality training, work-life balance, and support by signing up to the Hospitality & Tourism Wellbeing and Development Promise.​ The Promise sets out the key recommended steps for all employers in the sector to follow to help support employee wellbeing, focused on promoting employee development, mental health and wellbeing, and fair compensation. HATS Network has developed a series of tips and signposts to supporting resources to help employers to implement the Promise. Read more HERE .

Insights into recruitment and retention challenges and approaches

Our recent State of the Workforce 2023 survey highlighted that 67% of employers had experienced challenges in retaining staff in the last 12 months, with some employers estimating annual staff turnover to be as high as 75%. Our first report in the series highlights that skills shortages are by far the greatest concern, with employers finding it difficult to recruit people with the required skills and retain valued employees. The report also showcases a number of the successful approaches being adopted by employers to tackle the recruitment and retention challenges faced. Read more HERE .

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