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11 Stunning Travel Brochure Examples Plus Tips to Help You Stand Out

When was the last time you planned for your next adventure?

A well-thought-out travel brochure can whisk you away, even for a moment. The best travel brochures out there capture the feeling of a place — the bustling energy of a souk, the serenity of a hidden cove, and the excitement of discovering something new! Speaking of discoveries, you’re in the right place if you’re looking for inspiring travel brochure design ideas, templates, and best practices to help you spark the wanderlust gene in your clients and customers. 

Whether you’re heading the marketing team for a travel agency or an independent tour guide, keep reading for travel brochure examples and tips to help you boost your bookings in no time!

Pro tip : Get your free Piktochart account before you scroll down. This way, you can immediately customize the template that catches your eye. Alternatively, you can hop over to our AI brochure maker and find more examples of travel brochures.

Why travel brochures still matter today

Travel brochures might seem like relics of a bygone era—think the ’90s or early 2000s when travel vlogs weren’t even a thing and glossy pamphlets filled with captivating photographs and detailed itineraries were the go-to medium to promote new flights or holiday destinations. However, despite the abundance of online platforms and tools for trip planning, travel brochures still hold a special place in today’s era of TikTok videos and YouTube shorts. For example, a survey by graduate students and faculty advisors at Bentley University’s Center for Marketing Technology revealed that:  

• 73% of visitors are likely to change their travel plans after going through a brochure. 
• 85% of visitors come across new attractions or businesses as a result of picking up a brochure. 
• Printed brochures are the second most popular source of information for trip planners after searching the web, with a usage rate of 52%.

Numbers aside, here are some of the reasons why travel brochures remain relevant today: 

1. Tangible inspiration

Holding a physical piece allows you to disconnect from the constant stream of online information and truly immerse yourself in the destination’s sights and experiences.

2. Focus and filtering

Going online to research your destination can be overwhelming, especially with countless websites and reviews vying for your attention. A brochure, curated by a travel agency or a country’s tourism team, provides a pre-filtered selection of highlights. This helps you focus on the aspects of the trip that will resonate the most with you. 

3. Targeted reach

Travel brochures often find their way into tourist information centers, hotels, or even mailboxes in targeted demographics. This ensures they reach people who are actively considering travel, unlike online ads that might get lost in the noise.

4. Keepsake and planning tool

Unlike a fleeting online search, a brochure becomes a tangible reminder of your travel aspirations. You can mark up interesting spots, use them to discuss trip ideas with family and friends, or revisit them to reignite your travel excitement.

While travel vlogs (and blogs!) have transformed how we research and plan trips, travel brochures haven’t lost their allure. They offer a welcome respite from digital overload and provide a more focused, tangible resource travelers can hold onto, share, and use to plan their dream getaways.

So, what makes a great travel brochure? We’ll discuss this in the next section!

9 essential elements every travel brochure needs

A captivating travel brochure that will lure in your target audience to book their dream trip has the following elements:

1. A stunning cover shot

First impressions are everything. Use a high-quality image that embodies the destination’s spirit: a couple gazing at a majestic waterfall, a vibrant street festival, or a cityscape pulsating with life.

2. Your company logo

Don’t forget to add your company logo! A well-designed logo instantly recognizes your brand, signals trustworthiness, and ties your brochure together for a cohesive and professional look.

If you use Piktochart for your brochure design, you can easily upload your brand logo . 

3. A headline that hooks

Think short, catchy, and benefit-driven. “Unwind on Untouched Beaches” or “Adventure Awaits: Explore Ancient Ruins” pique interest without overwhelming.

4. Succinct intros

Briefly introduce the destination, highlighting its unique offerings. Is it a paradise for history buffs or a haven for outdoor enthusiasts? Set the stage for the adventure.

5. Content that captivates

Dedicate sections to must-see attractions, thrilling activities (think kayaking, hiking, or local festivals), and delectable dining options. Tailor these to different travel styles (family-friendly, romantic escapes, etc.).

6. Share insider info

Go beyond the obvious. Include suggested itineraries for different trip lengths and sprinkle in “local only” secrets – hidden beaches, charming cafes, or unique cultural experiences.

7. Amp up the visuals

High-quality photos and captivating graphics are key. Showcase the destination’s beauty, from bustling cityscapes to serene landscapes, and let the visuals transport your readers to the destination. 

8. Clear call to action

Tell your readers what to do next! Here are a few examples of clear, powerful call-to-action statements for travel brochures: 

• Discover the hidden gems of “destination” with us
• Send us an email to help you build a custom itinerary
• Limited spots available. Book with us today!

9. Your contact information 

Finally, make it easy for your readers to connect. Include your website, email, phone number, and social media handles.

Before we move on, we figured that it’s a good time to ask if you want to see some examples of travel brochures that incorporates these elements? If so, then try our AI brochure maker for free! Just share your prompt and our tool will generate curated templates within seconds.

How to design an irresistible travel brochure

Now that you know the essential elements of a travel brochure, it’s time to design one! 

While brochure templates can provide a great starting point, it’s important to customize them to your specific needs. Here are some tips to keep in mind.

Know your target traveler 

Identify your ideal traveler before diving in with your travel brochure design plans. Are they luxury seekers or budget backpackers? Nature enthusiasts or history buffs? 

Tailor the design and message to resonate with their interests. Think “family fun” for a water park brochure, or “ancient allure” for an archaeological site.

Use a captivating cover image

Like we mentioned in the previous section, first impressions are key! Use a cover image that truly captures the essence of your destination. Imagine a couple lost in the Parisian sunset or a child’s face lighting up at the sight of the Taj Mahal.

Information at a glance 

Use clear headings and concise copy to guide the reader. Instead of dry facts, focus on the benefits and experiences. Don’t just say “historical city;” say “Explore ancient ruins and uncover forgotten empires!”

Incorporate high-quality, appealing imagery

High-quality photos are travel brochures’ best friends. Showcase the destination’s beauty – from majestic landscapes to mouthwatering cuisine. For example, let the reader picture themselves swimming with dolphins or indulging in a local feast.

Highlight what makes your destinations unique

What sets your destination apart? Talk about those unique selling points! Does your beach have a nearby marine sanctuary? Does your city have a hidden street art scene? 

Provide clear next steps with prominent calls-to-action

As we mentioned earlier, a well-thought-out call-to-action is important. Place these calls-to-action prominently and pair them with relevant images to help convince your target clients to book their next trip or stay with you.

9 eye-catching travel brochure examples from around the world

After learning the essentials of travel brochures that persuade and convert readers, let’s take a look at travel brochure examples to help inspire your next brochure design projects. 

Let these travel brochures be your muse!

Trifold travel brochure example

This trifold travel brochure featuring Kyoto in Japan uses striking, minimalist design to capture the essence of the city. The tri-fold format is clean and organized which presents information in a visually appealing way. 

In addition, the captivating image of the iconic Fushimi Inari-taisha shrine as cover photo immediately sets the tone for a culturally rich experience. The color palette is warm and inviting, predominantly using red and beige tones. which evoke a sense of tradition and tranquility.

• The elements on each panel are well-balanced, with a good mix of text, images, and white space. This makes the brochure easy to read and visually pleasing.
• A simplified map highlights key areas, making it easy for travelers to orient themselves and plan their itinerary.
• Contact details are clearly presented! This means it’s easier for potential tourists and travelers to seek further information.

What we can learn from this travel brochure example: 

Bifold travel brochure example

This bifold brochure from TravelMood entices adventurers and focuses on discovering hidden gems. It has also done a great job of combining visual appeal and compelling messaging.

• The tagline “Be an Explorer” is a call to action that empowers the reader, positioning them as an active participant in their travel journey.
• The brochure opens to reveal a clean and inviting layout. The agency also highlights the benefits of choosing their agency.
• The brochure’s layout and easy navigation guides the reader’s eye from the cover through the inside panels.

Modern travel brochure example 

This modern travel brochure entices travelers to Singapore with its strikingly modern design and practical information, making it an excellent source of inspiration.

The cover immediately captures attention with a vibrant illustration showcasing Singapore’s iconic landmarks like the Merlion, Marina Bay Sands, and Gardens by the Bay. The bold red color scheme also evokes excitement and energy. 

• The inclusion of essential information like transport options and cost breakdown demonstrates the brochure’s value for practical trip planning.
• The brochure draws the reader in by employing a visually appealing illustration style that captures Singapore’s vibrant atmosphere and iconic landmarks.

Creative travel brochure example 

This travel brochure for Budapest’s 7th District , Erzsébetváros is a striking example of bridging the gap between retro charm and contemporary design. It’s a visual delight and a practical guide rolled into one! It makes a fantastic source of inspiration for anyone looking to make creative travel brochures. 

• A central feature is the illustrated map guiding visitors through a curated walking tour of Erzsébetváros. Key landmarks, historical sites, and cultural hotspots are clearly marked, making it easy for tourists to explore on foot.
• A hand-drawn or stylized map adds personality and guides visitors through the district’s highlights.
• The use of a single, vibrant color (poppy orange) creates a strong visual identity and evokes a specific mood (retro charm). 

Minimalist travel brochure example 

This minimalist travel brochure masterpiece beckons adventurers to Switzerland with its stunning visuals and strategic use of negative space.

The brochure’s cover immediately captivates with an aerial shot of a Swiss highway nestled with greenery. This singular image sets the tone for a serene yet adventurous escape. Meanwhile, the vast expanse of a turquoise lake creates tranquility and wonder which draws the viewer into the heart of Switzerland’s natural beauty.

• Engaging copy like “Glorious hikes, thrilling bike trails, and enchanting canoe routes promise unforgettable summer adventures!” paint a vivid picture of the experiences awaiting travelers. The use of active verbs (“hikes,” “trails,” “routes”) evokes a sense of movement and excitement.
• The right panel cleverly incorporates a large, stylized “S” formed by negative space within an image of a hot air balloon floating over a charming Swiss village. This subtle branding reinforces the Swiss Travel Co. identity while maintaining the brochure’s elegant simplicity.
• The invitation to “book a trip to Switzerland TODAY” is prominently displayed, urging immediate action.

Illustrative travel brochure template

This illustrative travel brochure for Taiwan’s trails blends historical information with outdoor adventure. The brochure’s illustrations are a key part of its appeal. 

• Good example of visual storytelling done well. The illustrations go beyond mere decoration; they tell a story about the region’s natural and cultural heritage.
• The inclusion of detailed wildlife illustrations adds educational value to the brochure, making it more than just a promotional tool.
• One panel features an illustration of people gathered around a table, likely enjoying a meal or engaging in conversation. This subtly hints at the region’s cultural aspects, inviting visitors to explore not only the natural beauty but also the local traditions and customs.

Beach travel brochure example 

This beach travel brochure for Palawan, Philippines is a visual feast highlighting its ecological significance and diverse attractions.

The cover immediately transports viewers to a tropical paradise with a breathtaking photo of a turquoise lagoon and towering limestone cliffs. The inside panel also introduces Palawan as the “country’s last ecological frontier,” which highlights its pristine environment and rich biodiversity.

• The brochure effectively utilizes high-quality photos to showcase Palawan’s diverse landscapes and attractions, from underwater wonders to pristine beaches and lush forests.
• The brochure is well-organized, with each panel focusing on a specific aspect of Palawan’s appeal. This makes it easy for readers to navigate and absorb the information.

Travel agency brochure example

This travel agency brochure for Holidays Maker Travel & Tours is a straightforward yet effective example of how to promote travel services. 

• The cover immediately communicates the agency’s core message: “Plan your next vacation with us and explore different tourist destinations.” This clear statement of purpose, combined with the inviting image of a couple on a beach, sets the tone for the rest of the brochure. The “Summer Special” banner also adds a sense of urgency and showcases the agency’s current promotions.
• The mention of IATA certification and past success stories reinforces the agency’s credibility and trustworthiness.
• The packages are presented with clear pricing (including visa fees, tickets, tours, hotels, and transportation). This makes it easy for potential customers to assess the value proposition. The option to customize packages further caters to individual preferences.

Travel brochure example for city tour

In this city tour brochure for Winston-Salem, North Carolina, the designer effectively blends historical charm with modern appeal! 

• Thoughtful use of color palette. The earthy tones and muted colors reflect the city’s historical character while creating a visually pleasing and calming effect.
• Each destination has a captivating image and a brief description highlighting its key features and appeal. This allows for quick and easy comparison, which helps visitors choose their ideal experience.
• The “More History” section provides additional historical context and suggests further exploration. This is particularly helpful for those interested in delving deeper into the city’s heritage. 

See more: 16 Creative Examples of Brochures You Can Edit and Print

Customizable travel brochure templates you can edit and print right away

Piktochart’s AI brochure maker helps you create professional-looking brochures even without design experience. The user-friendly interface, customizable templates, and reasonable pricing make it the perfect tool for making travel brochures minus the hassle of starting from scratch. 

Here are some travel brochure examples and templates to help you get started: 

Trifold travel brochure template

This travel agency brochure template is not just for travel agencies!  You can also adapt it for destination brochures. Simply replace the placeholder content with your own and customize the design to fit your needs. Use this template if you prefer clean and well-organized layouts in your brochure design!

Holiday brochure template

This holiday and travel brochure template is a breeze to customize, making it a fantastic tool for crafting a stunning itinerary in no time! The template comes with pre-designed sections for essential information like itinerary details, travel tips,accommodations, and contact information. This saves you time and effort, as you can simply fill in the blanks with your own content.

Why pick Piktochart for your travel brochure template needs

• Intuitive drag-and-drop interface: You don’t need any design skills to create a professional-looking brochure. Simply select the elements you want to include – images, text boxes, icons – and drag them into place. Resize, rearrange, and layer them effortlessly to achieve your desired layout.
• Pre-designed sections: The template includes pre-designed sections for itinerary details, travel tips, accommodations, and contact information, saving you time and effort.
• Extensive image library to choose from: Piktochart offers a vast library of high-quality images that you can use to showcase your destination’s beauty. Choose from a variety of landscapes, landmarks, and activities to create a visually appealing travel brochure.
• Customizable color scheme: You can easily change the color palette of the template to match your brand or destination. Choose from a selection of pre-set color schemes or create your own custom combination.
• Lots of font options:  A variety of fonts are available to choose from, allowing you to create a brochure that is both stylish and readable. You can also upload your own custom fonts if you have a specific brand aesthetic in mind.

How to get your travel brochure in the right hands 

Once you’re done creating your brochure , distribution is your next step! Here are some effective ways to get your brochure into the hands of potential travelers, clients, or customers: 

Put them in high-traffic locations

Make your brochure readily available where travelers are likely to seek information or inspiration. Here are some ideas:

• Visitor centers: Partner with local tourism boards and visitor centers to display your brochures prominently.
• Hotels and accommodations: Leave copies in hotel lobbies, concierge desks, and guest rooms.
• Airports and transportation hubs: Place brochures in airport lounges, train stations, and bus terminals.
• Tourist attractions: Partner with popular attractions to have your brochures available on-site.

Partner with local businesses

Collaborate with businesses that cater to tourists, such as:

• Tour operators: Offer your brochures to tour operators to include in their welcome packets or distribute at their offices.
• Restaurants and cafes: Leave brochures at establishments frequented by tourists.
• Retail shops: Partner with souvenir shops or bookstores to display your brochures.
• Concierge services: Provide brochures to hotel concierges, who can recommend your destination to guests.

Be strategic with digital distribution

• Your website: Create a downloadable PDF version of your brochure and make it easily accessible on your website. Piktochart lets you download your brochure in PDF or PNG formats!
• Email marketing: Include a link to your digital brochure in email newsletters and promotional campaigns.
• Social media: Share visually appealing snippets of your brochure on social media platforms to generate interest.

Bridge the gap between print and digital by incorporating QR codes into your brochure.

QR codes can link directly to your website, online booking platform, or a digital version of the brochure, providing a seamless user experience.

Consider targeted promotion

• Advertising: Consider targeted online and offline advertising campaigns to reach your desired audience.
• Press releases: Send press releases to travel publications and media outlets to generate publicity.
• Influencer marketing: Partner with travel influencers or bloggers to promote your destination and brochure.

With these distribution strategies, you can reach the right people at the right time and inspire them to choose your destination or services for their next adventure.

Make beautiful travel brochures with Piktochart’s free brochure maker

Piktochart’s free brochure maker lets you create stunning travel brochures, even if your artistic talents are limited to stick figures!

You’ll get access to hundreds of professionally designed templates ready to transform your travel services into eye-catching brochures. 

Sign up for a free plan if you haven’t yet!

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Travel brochure examples to get inspired in 2023

Brochure Design

One of the best ideas to tempt people into beautiful travel destinations is to captivate them with attractive travel brochures. Travel brochures can amp up the business of any travel company irrespective of their size. In spite of trending content on platforms such as Instagram, they are not dead!

Brochures (both physical and digital) are an excellent addition to your travel content to attract more visitors.  In this blog, we have included plenty of travel and holiday brochure examples to inspire you to create that perfect design. 

Also, people confuse a brochure with a pamphlet, but these two are not the same. There are several differences between a pamphlet and a brochure.  

What are travel brochures?

A travel brochure is marketing material (printed or digital) to promote a trip itinerary, tourist spot, holiday destination, resort, or any other travel-related business. You should keep both printed and digital brochures handy since some clients prefer visiting your office to get more details while others prefer getting every information from the comfort of their homes.

Why do you need a holiday brochure for your business?

A holiday brochure can help your business in the following ways:

• To educate the existing customers more about the trip and destination (itinerary, food, places to explore) 
• To create more awareness around your small business by incorporating your company logo and colors into the brochure.
• To provide an immersive experience to your target audience that gives them a taste of the real-world travel experience with engaging features like flip effects, pop-up images, videos, GIFs, and outbound links (in the case of digital brochures)
• To help you share the content on your digital travel brochure (if you have any) directly through links or QR codes. You can embed these links or QR codes on your business’s social handles or website.

How to make a travel brochure?

Creating a travel brochure from scratch can be quite a task if you do not have a strategy in place. We have outlined the perfect strategy for you to create a travel brochure in eight simple steps. 

1. Research Travel Brochure examples of popular fellow competitor businesses

What designs and formats are other businesses in your niche using for their brochures? Which highlight features add to the uniqueness of the brochures? What are some of the elements lacking? Research and analyze the best travel brochures to understand what things you should add to your brochure and which elements should be skipped.

2. Brainstorm a USP of your travel brochure

Once you get a fair idea of the travel brochures in your industry, you need to strategize how your brochure can stand out from all of them. Identify anything you can do better – copy, design, presentation of content, etc. For instance, this travel brochure has listed the best places to visit in the location, which can easily help attract the attention of the target audience since it is a valuable piece of information for them.

Picture credit

3. Figure out the size, format, and paper quality 

How pocket-friendly or grand do you want your brochure to be? While the A4 size can give an elegant look, it can be a little inconvenient for your client to carry it around. The best idea is to make it big enough to fit all the important information but not so big that it becomes impractical to carry it around.  The industry standard for a travel brochure’s size is ideally 4” x 9”.

Another crucial aspect of a brochure is its paper quality. The physical feel of the paper contributes to the user experience, so using high-quality printing paper is a must. Using glossy paper might be a great idea.

4. Choose a font 

The font in your brochure should align with the tone of your brand and the brochure design. The font should stand out enough to be easily spotted, harmonizing with the overall design. Go with the font that hits that sweet spot. The font style, size, and every other nuance will work together to decide the visual tone of your brochure. 

Some of the best font choices for travel brochures are Playfair Display, Avenir Next, Freight Sans Pro, Poppins, Helvetica Neue, Proxima Nova, etc. The font sizes for travel brochures should ideally be 14 for the content body and 16 for the headings (but it will also depend on the font style).

Tips for choosing the font for your travel brochure:

• Limit your brochure font usage to two or three fonts in total. Adding any more font style than this will create visual confusion. 
• Maintain uniformity in font usage. Use the same fonts for headlines throughout your brochure and the same font for the rest of the text. Introduce a third font style only if you need to highlight anything specifically.
• Pair fonts complementary to each other to create a compelling aesthetic together. Some of the perfect complementary font pairs can be Alegreya Sans SC and Source Sans Pro, Libre Franklin and Libre Baskerville, etc.

5. Include images

It’s a no-brainer that images are the most important aspect of any travel brochure. Make sure your brochure’s written content is enhanced with high-quality images that capture the essence of the destination. The images should blend with the overall aesthetics of the brochure. For instance, this brochure has incorporated high-definition images to attract the audience’s attention. Since it is visually attractive, it will tempt people to read about the packages and go ahead with their tour plan.

Here is a guide to help you design the best poster or cover for your brochure.

Tips for choosing photos for your travel brochure:

• Make your target audience feel the emotions of the destination through pictures, be it of sandy beaches or the grand mountains.
• If you don’t have the budget to hire a professional photographer, make sure the images you download from the internet are as accurate as possible.
• Include a variety of sights in your brochure. Some might be more interested in the natural beauty of the destination, while some are in the itinerary. The pictures of luxurious interiors might appeal to some, while the cuisine they will be served might entice others.

For instance, the brochure features images of luxurious interiors, making it stand out.

• Don’t just include pictures of the destination, but also of people on their solo trips, families, or friends enjoying themselves. Your target audience will be more engaged if they are able to visualise the kind of they will spend on the trip. For instance, this brochure shows images of people enjoying different activities during the trip.

6. Pick a color scheme 

The color scheme you choose for your travel brochure will hugely influence the vibes, mood, and feel of your brochure. It will create the initial impression on your target customers, so you need to think it through. The color scheme needs to be coherent with the destination concept. For instance, using bright blue, green, and yellow shades for tropical destinations can be a good idea, whereas subtle, calm, and pastel colors for museums or cafes.

In this travel brochure, for instance, the predominant colors are blue and green, since this is a beach location.

Tips for selecting the color scheme for your travel brochure:

• If the travel destination is peaceful, like a beach or mountains, and your target audience is looking for a relaxed vibe, use comforting colors like light blues to create a calming effect.
• The color scheme of your brochure should blend in with the color scheme in your photographs. Together, they should complement each other.
• Experiment and play around with colors through online tools like Colorhunt , Canva Colour Wheel , or Canva Color Palette Generator to get that perfect customized shade rather than the monotonous ones. 

For instance, for a playful yet calm vibe, use shades like blue, green, pink, white, etc. Whereas, for a rugged and adventurous vibe, make use of yellow, red, orange, black, etc. 

7. Write a descriptive copy 

Your travel brochure’s written content/copy should be descriptive enough to paint a clear picture of the destination and the experience. The copy should both educate your audience as well as inspire emotion. Research your target audience and tailor your content accordingly. Are they adventure seekers, history buffs, or pop culture fans? Write the content emphasizing what connects with your target audience.

Tips for writing a killer copy for a travel brochure:

• Share local tips about the destination, like the best sightseeing spots, sunsets, local cuisines, and must-visit cafes and shops. Insider tips will make your travel brochure content more unique and interesting for the readers. It can be an important differentiator point from your competitors. 
• Highlight the USPs of traveling to that destination with your agency. What additional experiences or benefits will you give your tourists that your competitors won’t? It can be anything from a compelling discount to exclusive entertainment.
• Share the real testimonials and reviews from your clients in your brochure copy. It will help you earn the trust of your potential customers. Using snappy, positive quotes in your copy can create a better impression.
• Incorporate user-generated content (UGC) in your brochure to bring in more authenticity. Also, clients connect better to content from other clients, which is a win-win.
• Keep your headlines and initial lines super catchy and attention-grabbing. It will determine whether your readers will read your copy at all. The tone of the content should be super engaging. For instance, instead of “ Enjoy the Beautiful Mountains of Switzerland ” go for “ Escape in the breathtaking Mountains of Switzerland “.
• Your target audience should find your copy valuable and relevant. It should provide them with almost all the necessary information and more so that they don’t need to research any further. Give details of all the facilities, amenities, food, views, etc.
• Create a sense of F.O.M.O among your target audience with your brochure copy. For instance, exclusive discounts for early birds, missing out on the views during a particular season, or limited spots for the trip. 
• Have a compelling CTA in your travel brochure that inspires your brochure reader to take action (book the trip). It should be persuasive and clear enough. For instance, “ Book Now! Experience a relaxing escape from the city hustle ‘.
• You can add a QR code for physical brochures. They are interactive and help the audience get more information without cluttering the brochure.

8. Decide the layout

Now that you have everything ready for your travel brochure – the content, images, color palette, etc., it’s time to bring everything together seamlessly. Select a neat layout with a flow that does not interrupt the reader’s attention. Scattering too many images or too much text randomly on your brochure is a recipe for disaster. Prepare a rough draft beforehand on how you want the entire thing to look and develop. For instance, your brochure can have a bi-fold or a tri-fold layout.

But what if, even after pre-planning all these steps, you do not achieve the brochure design you had in mind? Maybe, the text got cut on the edges, or the color palette looks entirely different. Here is a guide on how to fix these design mistakes.

Do you want help designing that “perfect travel brochure” for your business? Get a dedicated designer and unlimited graphic designs for just $399 per month from Design Shifu.

What to include in a travel brochure? 

These are the key components that any travel brochure should contain:

• A section on what to do at the destination, basically the trip itinerary, which should include day trips, tours, and activities that are popular with visitors to this destination
• Food and lodging details
• Information on the ideal time to visit and what clothing is recommended for each season
• A map connecting a nearby city or hometown to the travel destination
• All your brand’s contact details like phone number, email ID, website, etc
• Your branding, including logo and fonts

If you still haven’t decided on the perfect logo for your brand, here are some tips for designing a modern minimalist logo . You can also check out our guide on 21 creative photography logo ideas & design tips .

What makes a good travel brochure?

Here are some bonus tips on how to make your travel brochure more attractive: 

• Choose fonts that are edgy yet minimalistic. Do not be too loud with your font choice, but keep it bold enough to appeal. 
• Keep enough white space in between texts.
• Create custom-made shades for your brochure that are unique and attention-grabbing.
• Experiment with different layouts for different purposes. 
• Use attractive downloadable templates on different paid or free sites to create your brochure if you cannot afford to hire a professional designer.

9 Travel Brochure Examples with different color palettes to fuel your creative inspiration

For so many people, planning a trip is half the fun! A creatively designed and well-written travel brochure can add to the excitement of the customers. Here are 9 travel brochure examples of different color palettes to help you hit your creative inspiration:

1. Blue and white

This brochure has a classic blue and white palette, which is perfectly complementing the beachy location theme.

2. Pink and white 

This travel guide has a pink and white color palette which looks great with the colorful picture on the brochure.

3. Bright yellow 

This travel brochure uses a single solid color palette which looks stunning. The bright yellow color accurately reflects the theme of a summer trip.

4. Solid brown 

This brochure has a dreamy look. The solid brown color palette of the brochure looks aesthetic with the pictures. The “starry theme” is further accentuating the look.

Picture Credit

5. Dual pink shade

A subtle, pastel pink shade has been combined with Fuschia pink in this brochure to capture the beautiful charm of the location. The pictures, colors, fonts- everything complements each other and makes the brochure look elegant. 

6. Purple and white 

A neat combination of this brochure’s purple and white color palette gives it a crisp and sharp look. The text is well formatted in small pointers. The images add to the aesthetics of the brochure. 

7. Orange and white 

This brochure uses a bright, monochrome orange paired with a lightly textured screen-printed look. It gives a contemporary and retro vibe to the brochure.

8. Green and white 

This brochure has a green and white color palette which gives it a professional look. If you need to design a travel brochure that should cover a lot of information, this is the brochure to take inspiration from. The brochure has tons of text but is still well-readable and looks neat.

9. Solid red

The solid red color palette of this brochure highlights the pictures on the brochure and makes them stand out. All the details about the packages have been condensed with small fonts without ruining the aesthetics.

9 Holiday Brochures Examples with different themes 

Here are some exciting holiday brochures examples to look at: 

1. Nostalgic theme 

The brochure has been crafted with desaturated peach paper, and the black and white photos add to the nostalgic vibe. Even the vintage grotesque font is used, which further accentuates the vibe.

2. Ocean theme

Stunning photos of beaches and sunsets are the focal points of the brochure, which accurately represents the destination. The brochure’s blue color palette and greenery highlight the destination’s natural elements.

Image credit

3. Classic theme

This brochure depicts a classic theme with its understated white and dark gray color palette. The modern serif font further adds to the classy feel of the brochure.

4. White beaches theme

The pictures of this location’s stunning white beaches are used to create the backdrop of the brochure. The minimal text has been used to let the photos speak for themselves.

5. Local theme

The visual theme of this travel brochure is based on the culture of the destination. The picture on the brochure signifies the local dance culture of the place.

6. Vintage theme 

This brochure has an ancient feel to it. The pictures of the postcards and the vintage theme paper of the brochure add to the vintage vibe.

7. Eco-friendly theme

The green and white color palettes of this brochure create an eco-friendly theme that highlights the location.

8. Desert theme

The desert-friendly color palette and font of the brochure strike that perfect combination of old-school and rustic. This authentically replicates the feel of the location. The font color scheme and the background are beautifully blended to create cohesiveness.

9. Multicolor theme

This travel brochure uses bright photos, loud text, and blocks of colors to create a pop of vibrant splash. The brochure’s peppy, lively, colorful theme captures the essence of the destination well.

5 Best digital travel brochure examples to take creative inspiration from 

Some of the best digital travel brochure examples that can fuel your creativity:

1. Nelson The Great Design Studio

This brochure created byFlyer by Nelson The Great Design Studio has bold, HD prints that bring alive the playful, fun vibe of the place. The font choice is also quite peppy.

2. National Geographic Lindblad Expeditions Family Expeditions 

The travel brochure has a simple cover of a girl enjoying her holiday destination. It beautifully captures the beauty of the place. The copy describes fresh daily sights, wildlife, undersea wonders, and activities for every age and fitness level.

3. Venngage

The stunning images of this travel brochure capture the beauty of the actual destination, which is bound to lure visitors. The text gives the most details about how to explore beautiful landscapes.

4. Micato Safaris

The cover of this brochure speaks for itself due to the visual aspect. You can see the leopards evoking adventure and your imagination.  The text is minimal because the pictures are loud in itself.

5. Beachbound

This digital travel brochure leaves a lasting impression in your mind of tranquility, with a place where you can spend quality time with your partner. The aesthetics are complementing the imagery along with the text to pass on a clear message here.

Are you ready to create one for yourself?

After browsing through all these travel brochure examples, you might have a fair idea of how to design a high-quality travel brochure that stands out and captures the attention of your potential clients. All these holiday brochure examples are perfect for inspiring your creative imagination.

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Travel Brochure Example Designs for City Tours & Students

There’s no better way to get potential clients in vacation mode than a well-designed travel booklet with stunning photos and captivating copy. learn why these simple marketing pieces matter so much and then check out some inspiring travel brochure examples below..

In this post, we’ll cover:

Why Travel Brochures Are Good Business

• Santorini, Greece
• Tel Aviv, Israel
• Istanbul, Turkey
• Tokyo, Japan (and more . . .)
• Villages of Crete, Greece
• Wines of Bordeaux, France
• Aruba, South America
• Trails of Taiwan (and more . . .)

How to Make Your Own Custom Brochure

Learn why these simple marketing pieces matter so much and then check out some inspiring travel brochure examples below. Or, get started making your own custom brochure with Shutterstock Create.

If print marketing seems outdated in this glued-to-our-smartphone age, you’ll be surprised to find out how important travel brochures really are. Small but mighty, these handheld pamphlets often make a real difference in vacationers’ plans.

According to a study by Bentley University :

• Print brochures are the second-most popular source of trip-planning information (behind internet sources like personal research or travel ads ).
• 85% of participants learned about a new attraction by seeing it on a brochure.
• 73% of participants would consider changing their plans based on a brochure.

Plus, for many people, planning is half the fun of any trip! The right travel brochure builds early excitement and contributes to a positive customer experience long before the experience actually begins. 

And, one final bonus: Because DIY travel brochures have gotten so easy, you can make a digital brochure and a print brochure at the same time. Create your custom booklet, export one file for print and one for web, and you’ll be ready to share it online and stock it in your lobby.

Sound good? Then get inspired to design by browsing the twenty beautiful city guides and creative tourist pamphlets below.

International City Tour Brochure Examples

City brochures and guides help visitors—especially those on foot—orient themselves in an exciting new place. International travel brochures often include maps, highlights of key attractions, fun facts, and historical details.

1. Santorini, Greece

This international travel brochure plays off well-loved Greek motifs including the classic blue-and-white palette (one of the world’s most iconic color combinations !), mosaic-inspired tile patterns, and a faux Greek font that evokes stone-carved manuscripts.

2. Macau, China

This city guide is the perfect distillation of Macau’s indigenous, Chinese, and Portuguese influences.

It contains more text than most other travel brochure examples but uses a grid to keep everything easy to read.

3. Singapore

Bold colors make this Singapore city guide stand out, evoking some of the vibrant street art of this cultural melting pot.

A suggested itinerary helps visitors explore this interesting city-state in just five days.

4. Tel Aviv, Israel

This walking map of Tel Aviv uses a cool motif drawn from Bialik Square to give each page of the pamphlet a cohesive identity and professionally designed look.

5. Istanbul, Turkey

Take a page from this Istanbul travel brochure by adding a QR code to your own design.

QR codes make it easy for viewers to move from print marketing to the web , where they can continue finding even more helpful information.

6. Tokyo, Japan

Featuring a flat-design map with five attractions and six local recommendations, this Tokyo travel brochure has the highlights covered.

7. Budapest, Hungary

With its monochrome poppy orange and a lightly textured screen-printed look, this Budapest city guide rocks a retro 1960s feel while still feeling super contemporary.

8. Krakow, Poland

If you have a ton of information to share, this Krakow guide is one of the best travel brochure examples to follow.

It features a whole lot of text but utilizes background boxes, dividing lines, and color-coding to maintain a strong visual hierarchy. 

9. Paris, France

This city guide advertises custom walking tours in Paris, using an action-packed photo and a bold-type font .

Be sure to include critical info like website, phone number, location, or whatever else will ensure your appointment books get full!

10. Barcelona, Spain 

Quirky, uneven letterforms and oversized asterisks serve as a whimsical introduction to Barcelona.

The sky blue background and white clouds work especially well with the two photos, both of which feature a prominent sky.

Travel Brochure Examples for Cultural Sites and Tourist Attractions

The following travel brochures hone in on a specific attraction, region, or cultural site, incorporating beautiful visual representations as well as useful information for tourists.

They’re perfect to keep stocked in hotel lobbies, visitor centers, and travel agencies.

11. Villages of Crete, Greece

This guide is given to guests of a family-owned hotel on the island of Crete. The black-and-white photos , desaturated peach paper, and vintage grotesque font lend themselves to a nostalgic, down-home look.

12. Waters of Palawan, Philippines

Unsurprisingly, gorgeous travel photos of beaches, water, and sunsets take center stage in this travel brochure example.

The natural element of water is reflected in the dark blue color palette and the curving wave motif.

13. Wines of Bordeaux, France

This museum booklet captures the elegance of French wine through an understated beige and slate gray color palette and a modern serif font.

14. Aruba, South America

Aruba’s stunning white beaches are a must-see experience. Use a Create template like this one to insert enticing and can’t-miss attractions for your destination.

Even try using minimal text to let those pro-photos speak for themselves. You can upload your own images or use some of Shutterstock’s unmatched royalty-free photos geared to your location.

To find this template in Create , simply type “Travel” into the search bar and it’ll pop right up!

15. Trails of Taiwan

Part outdoor trail map and part historical guide, this travel brochure highlights the natural beauty of the island, as well as the history of local indigenous peoples.

16. Railways of India

Okay, so this travel brochure is for a railway that only exists in our collective cultural imagination (thanks, Wes Anderson!).

But, there are well over 20,000 trains in India , and any one of them could benefit from a creative brochure like this one.

17. Churches of Kaunas, Lithuania

Drawing upon classic Orthodox iconography and church decor, this guide to Kaunas, Lithuania, perfectly mirrors the religious sites it highlights.

Hand-drawn illustrations and sketched tiling add a folksy and authentic feel.

18. Mountains of Bolivia

This travel brochure highlights Bolivia’s natural beauty and encourages visitors to travel in an ecofriendly way .

The earthy greens and browns contribute to the rustic feel, with a helpful legend indicating various outdoor activities at each location.

19. Wildlife of South Africa

This campground and safari travel guide strikes a rustic and authentic tone with its font and desert-friendly color choices.

You can always use personal photos or Shutterstock’s images to capture the essence of your destination.

As you build your design, keeping colors, fonts, graphics, and images complementary will make for a cohesive theme.

For more tips on capturing African landscapes, check out this must-read tutorial for design inspo. And to find this template in Create , simply type “Animal” into the search bar and start crafting!

20. Beaches of Thailand

Creative text effects make this Thailand travel brochure especially remarkable, including text and photo layering, text masks, and even a subtle color gradient at the bottom.

To mirror this look in Create , explore the Effects tab for a multitude of options. For color gradients, specifically, click the Change color circle on the lefthand toolbar, select Gradient, and Apply !

If you were able to browse these twenty travel brochure examples and not be flooded with an overwhelming desire to get away, you must be one in a million.

Why not take a page from the brochures above and tell your own travel story? Start with one of Create’s travel templates or begin your own vision with a blank canvas !

We can’t wait to see all of your fun adventure-time-fueled creations.

Ready to get started making your own custom brochure? Find the perfect template for you in the template library in Shutterstock Create —just search for “brochures” in the search bar.

Travel Brochure FAQs

What are the most important elements of a travel brochure.

Location details, unique attractions, amenities, and anything else that makes the destination of interest to a potential traveler are all pieces of information that should be included on a travel brochure.

What is the most attractive part of the travel brochure?

An eye-catching travel brochure cover is the first thing your audience will see – it should intrigue them and make them want to pick up the brochure to read further. Choose a stunning image that encapsulates the destination and would make a traveler want to visit.

What is the format of a brochure?

There is no standard brochure format, but a good brochure should contain vibrant images of the destination, plus bulleted lists and short sentences allowing travelers to easily visually digest the contents of the brochure. A brochure should also have clearly labeled and separated sections to break up some of the visual load.

License this cover image via briddy .

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How to Make a Travel Brochure

Last Updated: August 5, 2024 Approved

This article was co-authored by Anar Kazimov . Anar Kazimov is a Digital Marketing Expert based in Vancouver, Canada. He is the Owner and Marketing Director of Pixel Prodigies, a company created to help business owners achieve more sales by revamping their digital portfolio. He has helped the NIH, IBM, Canadian film studios, Rolex dealerships, and many other firms in their marketing campaigns. He previously had a career in the IT industry and worked at Freelancer.com. He received a BS in Computer Science from the University of Victoria. There are 7 references cited in this article, which can be found at the bottom of the page. wikiHow marks an article as reader-approved once it receives enough positive feedback. In this case, several readers have written to tell us that this article was helpful to them, earning it our reader-approved status. This article has been viewed 600,698 times.

A creative, expertly written and well-designed travel brochure invites readers to cast themselves into a story that takes place in an exotic locale. In this article, learn how to make an enticing travel brochure that will have your audience fantasizing about-and booking-your travel packages.

Determining the Details of Your Travel Brochure

• A professional should already know what destination they are representing, or attempting to advertise for. Use this step to get to know the key features of your location: mountains, lakes, cabins, museums, parks, etc. Write each of these key features down on a piece of paper for use later on.
• If you are a student, find an exciting place to advertise for. Some great examples are Mexico, Hawaii, Myrtle Beach South Carolina, the beaches of Florida, or Australia, to name just a few. Research the location you choose (using reputable sources such as online search engines, encyclopedias, library books, etc.) and find out key features about the location. Write each of these down on a piece of paper for use later on.
• The lists for both students and professionals should be extra long at the beginning. It is better to create a long list to start, and then cross off items later on.

• Travel around the website by yourself and write down what and where the particular amenity is.
• If you are far away from where you are advertising for, look for maps online that might help you locate particular amenities. Sites like Google Maps often point out exactly what and where each of these is.
• After you have created a detailed list of the amenities, put a star next to the items you think are most important (bathrooms generally are a top priority). Make sure to note whether these amenities provide additional accommodations, such as being handicap accessible. [1] X Research source

• Visit peoples' homes and ask them politely to give their opinion. Remember to bring a pencil and paper to write down exactly what they say. You can also bring a voice recorder if you do not write very fast.
• If the destination is strictly for vacation (non-residential) try calling people whom have vacationed there in the past. As with the previous step, write down exactly what they have to say about their experience.
• Students who do not have direct contact with persons whom live, or have vacationed there, should look online. Find internet sites that link you with local hotels, restaurants, etc. in the area of your destination. Look for reviews that have to do with the destination (Mexico, Hawaii, etc.) rather than a particular place of accommodation. Write down what they have to say. [2] X Research source

• Vacation spots with lots of bathrooms, and restaurants available are great for an older demographic audience.
• Destinations which are primarily vacation spots (non-residential) usually target a younger audience, or newlywed couples going on their honeymoon.
• Vacation spots which have hotels furnished with WiFi and cable TV are great destinations for families.
• Destinations which have large rooms are great for business workers, who are looking to conduct work from far away.
• This is not an all encompassing list, but it will give you an idea about what to look for, and how to pick the right demographic audience. Something you might think is minor (a boardwalk for example) might make all the difference in the world for a particular clientele.

• Take into account the previous four steps, and in particular the target demographic group. Set a standard price to each of the amenities, and add them all up. Set a standard price for all of the key features of the destination and add them all up. Finally, add the price of the amenities and destination hot-spots together.
• Adjust the vacation cost according to who the audience is. Younger clientele and families will most likely be looking for a cheaper vacation. Older clientele and business types will have more money to spend. Generally speaking, vacations for a family of four should run between $1000 and $2000. Go higher or lower as you see fit. How to Calculate Cost of Travel

Writing the Text of Your Travel Brochure

• First, you’ll want to create a story. Just like a good novel pulls in a reader, the client wants to feel as if they are going on an adventure. In paragraph form (full sentences), write a convincing argument for why your vacation spot is the best place to visit.
• After you have written down your argument, go back and proofread. More importantly, cross out extraneous information, keep what is critical, and add in to places that need a more exciting, or convincing argument.
• This argument can then be split apart into different sections of your brochure. You might have to tailor the sentences to exist as a stand-alone argument in the different sections, but this will give you a good head start. It is important that the writer knows exactly why each of the individual pieces are critical, and how they come together to convince the clientele.

• Your heading/title should appear in bold lettering, underlined, and be large enough to read from far away. If someone is sitting in a doctors office, or at a coffee shop, they should be able to see the title clearly, at the top of the brochure.
• Each of the subheadings/section headings should also be in bold, and underlined. They should be a slightly smaller font size than the title. They should all also all be the same font. If one subtitle is in Times New Roman, keep them all Times New Roman. This creates a nice flow to your brochure, and does not bog down the viewer in trying to comprehend the brochure.

• Write down some adjectives you know that are not typically used, such as adventurous, pulsating, mind-boggling, fanciful, breathtaking, etc. Put these words first in your title, so that the readers eyes, reading left to right, will catch that key word.
• Then, make sure to include the location in the title. If you advertising for a Hawaiian vacation, do not leave out the word Hawaii. Put the location right after the adjective.
• Following the name of the place, you can finish the title with simply "vacation" or a synonym. End the title in an exclamation point, so that it appears that the person selling the vacation is just as excited as the potential clientele.
• Bold the lettering, and underline the title. A good example is: Adventurous Mount Everest Vacation!

• You want to make the argument for this vacation clear right up front. The reader is not going to look around the rest of the brochure if they are not convinced at the very beginning.
• This would be a great time to simply list off a few of the accommodations/hot spots. For example: “An all-encompassing Hawaiian vacation that includes beautiful scenery, top-of-the-line hotels, and all the food you can eat!”.

• You will want to include, at the bare minimum, the following sections: restaurants, hotels, scenery(appearance of the vacation spot), and shops. These are four of the most basic things people need to know about before they go on the vacation. In total, you should have around six to eight sections.
• Make sure that what you are saying is necessary, succinct, and convincing. Consider what image you are using and make sure that the words match up. Feel free to highlight, italicize, or bold certain words or phrases.
• This would also be a great time to add in those accommodations, such as handicap accessible, free continental breakfast, bike/walking trails, etc.

• To include block quotes in your brochure, start by indenting. Then add a quotation mark, and write in your quote. Finish by adding another quotation mark.
• You will want to include only the most sensitive, valuable information. Do not include bad experiences, as this might turn off the clientele.
• If you want to take out a sentence in the middle of a paragraph, simply highlight and delete. Then, in between the remaining sentences, add ... (three periods in a row). This will allow you to shorten the quote, keep what is necessary, and highlight what is most important. [4] X Research source

• Include some simple terms in your 3-4 sentence price section such as: “Prices as low as $1000 for a family of four!” or, “Prices start at $1500, and include great discounts if you purchase by phone!”
• Mention the different offers/deals vacationers can get through your particular company. Usually, there are family discounts, senior discounts, children discounts, etc.
• This section should appear on the inside of the pamphlet, to the far right (at the end). You do not want to start the brochure by introducing price, nor do you want to put the price on the back of the brochure, as the clientele will probably look there first and never look inside.

• This should be done as a series of bulleted points or dashes. Do not write this information in paragraph form, as it will all run together.
• Check a second and third time that the information is up to date and correct. Look at the bottom of webpages to see when the last time the page was updated. Call the numbers you are listing on the brochure and see who picks up the phone. The information you are presenting needs to be accurate. [6] X Research source

Creating the Visuals for Your Travel Brochure

• Some good examples include: A smiling visitor hugging a dolphin at a sea life attraction, or a woman relaxing with a massage in an open-air spa that overlooks the tropical sunset.
• Make sure the photos are in color, and have a high-quality resolution. Do not use stock photos which generally look fake, and off-putting. Use real life images, or photos you have taken yourself at the location.
• People enjoy seeing others having fun, so try to include photos of people enjoying themselves at your destination rather than showing an empty hotel room or deserted beach. This will invite readers to project themselves into the photo. [7] X Research source

• To convey a relaxed feeling appropriate for a spa, use muted pastel tones. Children's destinations are best marketed with bright, bold colors. Historical site brochures can be given an "antique" feeling with sepia and earth tones.
• For each panel of the brochure, use the same color. If there are different colors for each panel, it can become distracting and gaudy.

• Use a thin border to contain each of the panels in your brochure. A thick border can become distracting. The border should be a color that is a slightly darker/lighter shade of the tone that you use for the rest of the brochure.
• If you want to highlight key points of your story, use bullet points or asterisks. Generally, 3-4 is the range you want to stay in. Try to highlight things that are not written about in the sentences.
• Designs can also help, such as stars, rainbows, arrows, etc. Add these where and when you see fit. Once more, do not overuse these, and bog down the viewer in the visuals. The clientele should want to read more, not necessarily look more.

• Tell the printing company that you want the brochures printed on high-quality paper. Cheap, flimsy paper can easily be torn, ripped, or water-damaged. Thick, coated paper provides resistance to accidents, and can be carried around mush easier.
• If you wind up needing to use your home or business printer, just make sure to use thick, heavy paper. The settings of your printer should be set to the highest pixel quality so that your pictures come out clean and crisp.

Travel Brochure Template

Community Q&A

• Instead of using computers, students should try out their own skills at creating a hand made brochure. Colored pencils, magic markers, and rulers can get the job done well. Thanks Helpful 5 Not Helpful 1
• If you are a student, make sure to follow what your teacher requires. Thanks Helpful 5 Not Helpful 1
• Do not use pictures unless they are of the actual destination. People do not want to be lied to about what vacation they are going on. This can result in problems/litigation with the travel organization, or potentially a lowered grade if you’re a student. Thanks Helpful 3 Not Helpful 1

Things You'll Need

• Heavy paper
• Printer (preferably large (business) rather than desktop)
• Colored pencils, magic markers, rulers, ball point pens, etc. (for handmade brochures)

You Might Also Like

Expert Interview

Thanks for reading our article! If you’d like to learn more about creating brochures, check out our in-depth interview with Anar Kazimov .

• ↑ https://www.biggerpockets.com/renewsblog/2014/10/06/6-amenities-to-ensure-repeat-business-in-your-vacation-rental/
• ↑ https://www.entrepreneur.com/article/83752
• ↑ https://www.huffingtonpost.com/2014/07/28/font-ranking_n_5625650.html
• ↑ https://www.englishdiscourse.org/block.quotes.htm
• ↑ https://www.ustravel.org/news/press-kit/travel-facts-and-statistics
• ↑ https://www.computerhope.com/tips/tip30.htm
• ↑ https://www.business2community.com/content-marketing-tips/pictures-articles-attract-eye-balls-01109658

About This Article

To make a travel brochure, start by identifying the main attractions in the area you're advertising, such as restaurants or movie theaters. Next, decide who your target audience is by evaluating the attractions at the destination, like by aiming for a young demographic if it's a vacation spot. To start writing, choose a catchy title and engage your audience with the first sentence on the opening flap by mentioning the destination's key strong points, such as good accommodation. Then, make sure you have great visuals to break up the text, since pictures are key if you want to grab people's attention. For more tips on how to write your sections or how to choose good visuals, read on! Did this summary help you? Yes No

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15 travel brochure examples to inspire your next design 

August 6, 2024

We might be living in the digital age, but travel brochures are still an important marketing tactic for travel agencies and other travel-based businesses. A well-crafted brochure – filled with beautiful imagery, enticing descriptions, and useful details – can help to influence consumer decisions, feeding their wanderlust and inspiring them to book their next vacation, STAT.

According to the United Nations World Tourism Organization , international tourism is well on track to return to pre-pandemic levels this year. So there’s no time like the present to get creative with your travel brochures and watch those bookings soar!

Here are 15 fantastic travel brochure examples to inspire your next design, including key insights to help you create an eye-catching and effective travel brochure that both captivates and converts. And if you’re looking for more creative inspiration, check out our roundup of the best travel ads .

1. This beach travel brochure from Liberty Travel

This travel brochure example features a large eye-catching photo that spreads across two pages and is designed to immediately transport readers to their dream vacation destination. It’s the perfect image choice as it’s simple, brightly colored, and shows off the natural beauty of the destination. 

The bold title stands out, and the subheading concisely sums up the main features of the destination – using the rule of three for impact. The text on the right-hand side of the travel brochure is divided into bite-size sections for readability, with clear subheadings which help the reader to skim the text and quickly jump to the parts that appeal to them the most.

2. This magazine-style travel brochure from Kuoni

This travel brochure from Kuoni is formatted just like a magazine, featuring columns of text, stunning photography, and well-organized information to enhance the user experience. The magazine-style layout is a strategic move as it makes the content feel less like a direct sales pitch and more like an engaging and informative read.

Another clever tactic from this travel agency is the nod to other relevant pages. These clever signposts help readers navigate seamlessly through the brochure to other relevant content – and the more they know, the more likely they are to book! 

Less review rounds, better designs

Get quick and clear feedback right on top of your designs with Filestage.

3. This double-page splash from Avanti Travel

This double-page splash features one huge high-res image that perfectly sums up the destination and local culture, giving potential customers an immediate idea of what to expect from the location. The eye-catching text box stands out against the image, with a bold title followed by a well-written introduction to the capital city. 

4. This information-filled travel brochure example from Titan Travel

This brochure from Titan Travel aims to provide the reader with as much information as possible to help them make an informed decision about their next vacation. And while too much text can sometimes be overwhelming, this example balances things out with colorful images which give the brain some breathing space.

This comprehensive guide includes everything from itinerary and costs to accommodation information – quite literally everything someone needs to know before booking a vacation. Not only is this useful for the customer, it also means your travel agency is less likely to be bombarded with questions! 

5. This minimalist travel brochure example from AAT Kings

Information-filled pages are needed in travel brochures, but it’s just as important to balance them out with some pared-back pages too. This minimalist page design has a beautiful image as the main feature, with five clear maps showing the different route options. The maps in this example are color-coded and feature numbered destinations along the route, making them easy to read and follow.

Allocating a full page at the start of your travel brochure to summarize route or tour options is a smart move. It provides readers with a quick overview of what’s on offer, and lets them jump to the itinerary that appeals to them the most.

6. This visually appealing brochure by Liberty Travel

In this design, the double page is nicely divided into sections, with three strong images taking up the majority of the space. The images are all connected but different, and work effectively to transport the reader to the destination, helping them to visualize exactly what their holiday would look like. 

The color-blocked section on the left-hand side helps to divide the text on the page, making it easier to read, and the font color contrasts beautifully with the blue background. On the rest of the page, the text is divided into clear and useful sections, highlighting key attractions and things to do. Plus, there are bullet points and columns to help the reader skim the copy. 

7. This eye-catching travel brochure cover from Titan Travel

They say don’t judge a book by its cover, but quite frankly that’s exactly what customers are going to do. That’s why your front cover needs to be as eye-catching as possible, enticing travelers to pick up your brochure and open it up. Colorful images are a good choice for your travel brochure’s front cover, helping it stand out when stacked alongside dozens of others!

This well-designed brochure from Titan Travel uses a brightly colored image to attract attention. The front cover as a whole hones in perfectly on its target audience – the image shows that the holidays are rich with culture, and the text perfectly encapsulates three things that solo travelers are looking for when they book a solo holiday.

8. This well-balanced travel brochure design from Costsaver

This travel brochure design strikes the perfect balance between simple and detailed, with the left-hand page featuring a simple summary and much more white space, and the right-hand page containing the more detailed information. It’s important to have this balance in mind when designing a brochure, thinking about text:image:white space ratio. 

The key information is presented in a clear and simple way in a brightly colored text box, so that the reader can quickly see how many countries they’re visiting, how many days the tour is for, how many nights in hotels are included, and how many meals are included. Once they’ve read the summary, they’ll know whether this is the right trip for them, and can then decide whether to read the rest of the text.

9. This modern travel brochure example from Contiki

When you’re designing a travel brochure – or any other brand assets for that matter – your audience should be center stage in every decision you make. From color schemes and imagery to font choices and tone of voice, every aspect of your design should appeal to those that matter.

This modern travel brochure is a great example from Contiki. Bold, contemporary typography, user-generated content, and colorful doodles lend a fun and youthful tone to this travel brochure – perfect for the target audience of 18- to 35-year-olds. Using photos from previous tours gives the brochure authenticity, which is amplified with a positive testimonial too.

10. This picture-perfect travel brochure from Saga

A picture speaks a thousand words, which is why imagery should be center stage in every travel brochure. Well-chosen, high-quality photos provide a glimpse of what travelers can expect, so it’s important to select images that represent the travel destination or tour accurately and resonate with your target audience.

Saga nails it with its approach, pairing stunning visuals with text in a visually appealing, symmetrical layout. All the information is clearly presented, with an easy-to-read day-by-day itinerary that gives readers a crystal-clear overview of what’s included in the tour. The use of bold and blue text draws attention to key details, so that readers immediately notice the most important information, even if they’re just flicking through.

11. This clearly-labeled travel brochure from Visit Idaho

When you’re offering up a number of different tours, itineraries, and destinations, it’s a smart move to use labels to help customers identify the best option for them. In this travel brochure example from Visit Idaho, the icon key is clear and easy to follow, and it helps readers to quickly gauge exactly which activities are on offer in each destination

The images on this page showcase a variety of outdoor activities, and each image is usefully captioned to inform the audience about the specific activity or resort featured. 

12. This calendar of events page from the official Niagara Falls USA travel brochure

This colorful calendar of events page is a fun way of displaying upcoming events that might be of interest to prospective visitors. Readers can quickly identify events that take their fancy, and this encourages visitors to book a trip at that specific time of year.

See the QR code in the bottom-right encouraging readers to discover more? QR codes are a fantastic addition to travel brochures as they encourage visitors to stay on the user journey, providing them with additional information without overwhelming the brochure with text. By scanning a QR code, potential clients can access detailed itineraries, booking options, and relevant content (like a long-form blog post), making them all the more likely to book a trip. 

13. This color-coordinated ad page from the official Maryland travel brochure

If you need to include ads in your travel brochure, then this is a great example of how to do it right. Maryland’s Office of Tourism has tastefully selected ads with a similar color scheme to sit on one page of their travel brochure. The same color scheme is carried across into their offer catalog and editorial page, creating a seamless flow that doesn’t jar the reader. 

14. This simple travel brochure design from Authentik Canada

Sometimes, simplicity is best. This travel brochure from Authentik Canada opts for a clean, uncluttered design, with a plain white background that lets the imagery do the talking. Each photo is clearly but subtly captioned, providing essential context without detracting from the pared-back visual appeal. 

The text boxes are nicely spread out and contain minimal text – enough to convey helpful information, but without overwhelming the reader. This thoughtful approach results in a brochure that is not only easy on the eyes, but also provides an enjoyable, straightforward, and relaxing user experience.  

15. This tri-fold brochure design by Adobe

A tri-fold brochure is a great idea for informational displays where visitors need quick, accessible information about local attractions or tours. That might be in a hotel, an airport, or a tourist information center. It’s also a good idea to display these in travel agencies where space is limited, as they give potential clients a quick snapshot of travel destinations.

This trifold travel brochure template from Adobe is a good starting point, and demonstrates the power of striking imagery in capturing attention. It also shows how color blocking can be effectively used to divide information, and that less can often be more when it comes to volume of text.

Adobe has thousands of travel brochure templates to choose from – ideal if you’re not a professional graphic designer! Top tip: if you sign up for a free trial, you can download up to 10 free travel brochure templates (or other stock imagery to use in your travel brochures).

Five lessons you can take from these travel brochure examples

• Use eye-catching, high-quality images to take readers on a visual journey and transport them to the destination
• Organize information in bite-sized sections, with clear subheadings and bullet points to enhance readability
• Balance detailed text with visual elements and white space to avoid overwhelming the reader 
• Keep your target audience in mind throughout the design process
• Use signposts like page references and QR codes to keep customers on the user journey 

Final thoughts

I hope you’ve enjoyed browsing these travel brochure examples and have come away feeling inspired and ready to get started on your next brochure design.

A fundamental part of the travel brochure design process is review and approval. After all, you need to get the right eyes on your designs to make sure everything is accurate, on-brand, and error-free before you go to print or publish it online. 

Design approval software like Filestage helps to make your feedback and approval process quicker, easier, and more collaborative. To see for yourself how Filestage can help, start a free trial →

Katie Garrett

Design and creative

How brands become icons: 9 brand identity examples 

Behind every successful brand is a carefully considered brand identity.  In this article, we’re going to pick up some tips and inspiration from nine of the most memorable brand identity examples, whether you’re building a brand from scratch or giving your existing brand identity a refresh.

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Product branding: A survival guide (+ 5 best examples) 

What made Amazon, Apple, Google, Microsoft, and Walmart the most valuable brands in 2023? How did Apple rack up a brand value of $299.3 billion? What’s the secret behind McDonald’s incredible brand recognition score of 98? Product branding plays a major role.

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8 workflow automation examples to scale up your creative process 

Accuracy, efficiency, productivity, visibility, and control. These are the words you want to hear about your creative workflows. Especially if you’re producing a high volume of content in a regulated industry.

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15 brochure design ideas to spark your creativity

When it comes to creating a brochure, design is everything. Whether you're aiming to promote a new product, showcase your services, or draw attention to your upcoming events, a well-designed brochure can capture your audience's attention and leave a lasting impression. 

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Brochure Marketing 101: How to Design a Brochure that Won’t Bore Your Audience 

Despite how ubiquitous digital marketing has become, print collateral can still play an incredibly valuable role in your brand marketing stratgy . Businesses large and small can benefit from this versatile medium, from empowering sales teams at trade shows, to generating awareness through direct mail campaigns. 

Still, brochures often get a bad rap for being lifeless, boring, and unengaging – a problem that can stem from bad design, ineffective messaging, and low budget. To help you avoid those common pitfalls, we’re going to take a deep dive into the ins-and-outs of effective brochure design. In this guide, you’ll learn how to design a brochure that people will actually want to look at. 

When to use a brochure vs. other print marketing

If you can’t decide whether your brand would be best served by a brochure, or other printed material like a flyer or poster, we suggest looking to your buyer journey for some guidance. Flyers are great for attracting attention, building awareness, and sharing a short message. Brochures, on the other hand, tend to be far more effective down the road, when a prospect is in the information-gathering stage . Brochures offer you a chance to share more detailed information about your brand, products, and services.

Here just a few instances where a brochure can be helpful:

Marketing — Brochures can easily be included in direct marketing campaign, or handed out at trade shows or conferences.

Food service — Restaurants can create catering and to-go brochures for patrons to save for later. 

PR — Public relations managers can include brochures in press releases and media kits, so the news media can craft better, more accurate stories about a company.

Sales — Salespeople can hand out brochures to business associates, partners, and potential clients after a demo or presentation.

Standard brochure sizes and layouts

The first step in designing a brochure is choosing the right size. When thinking about brochure size, think about portability, foldability, and how much written or visual information you want to include. 

Below are the most common brochure sizes businesses use.

Once you’ve settled on a size, it’s time to think about the layout you’d like to use. From simple bi-folds to creative spiral folds, your choice of layout determines how readers will interact with and move through your brochure.

While there are many different creative brochure layout options to choose from, here are just a few of the most common brochure folds.

Now that you’ve chosen your size and layout, let’s talk about what to put in your brochure.

How to design an effective brochure in 5 steps

Create an outline.

Before you start designing anything, you’ll need a detailed plan of attack. While brochures can vary in content and length, most follow a standard format.

• The front panel displays your headline and logo.
• The inner panels make a case for your product/service using 
• The final panel contains your contact info and a call-to-action.

Identifying your target audience will help you build out an appropriate outline and flow to your brochure – and will inform your brochure’s tone, language content, and CTA.

Make note of where your target audience is in the buying cycle. Don’t waste space detailing the history of your organization if your readers have done business with you before.

Nail down these essential elements

Now it’s time to dive into the fun stuff. Like we mentioned before, every brochure is different, but all should include these 5 critical elements. 

An eye-catching cover and headline – This is the first (or only!) chance your brochure has to give a strong impression, so make it count.  A high quality, relevant image combined with a brief, easily legible headline will provide your reader with a strong understanding of what your brochure is about. 

A compelling offer – Details aside, what you’re really providing with a brochure is opportunity. No matter what your product or service is, your brochure needs to offer just enough to make readers want to know more. 

Valuable information – Brochures offer limited space to communicate your message, so prioritizing which information to include is key. The best rules of copywriting apply here: be clear, be concise, and tell a good story that makes your reader the hero. 

A strong call to action – You can build a beautiful, convincing brochure that makes your audience feel exactly the way you want to… but it’s useless if you don’t set them up with a next step. A strong CTA will prompt your readers to call, visit, or connect with you in some way.

Detailed contact information – This goes hand-in-hand with your call to action.  Not everyone will make a move right away.  In fact, many people hold onto brochures to reference later, when the time is right. Make connecting with you easy by putting your contact info on the back. 

Consider adding extra information & resources

Got extra room in your brochure and want to make a bigger impact? Think about adding extra information and resources for your readers. Consider where they might be in the buyer journey, and tailor these extra resources to meet any questions or hesitations they may have. 

Some possible extra resources include:

• Answers to FAQ 
• How-to guides
• Customer testimonials
• Product specs
• Pricing charts
• Pros and cons

Proofread & check for important details

No matter how much effort you put into your messaging and design, one small error or inconsistency can kill your credibility.

Before you send your brochure off to the printers, proofread everything (and proofread again). We also suggest making sure the tone of your brochure matches the rest of your brand messaging. Unlike informational brochures (which may take the third-person point-of-view), sales brochures usually use the second-person to build rapport with the reader.

Refer to your brand style guide for how to handle things like numerals, dates and titles in the text. 

Test run your prints

The last thing you want is to waste time and money printing hundreds of brochures only to realize that the sizing is off, or your imagery is grainy. Do a small test run to verify that the finished product meets your expectations.

5 brochure templates to get you started

Don’t want to have to design a brochure from the ground up? Try customizing a brochure template instead . Here are just a few of our favorites here at Marq. 

Redwood Coast Travel Brochure Template

This bi-fold brochure template has ample space to showcase immersive photography, with just enough space to introduce readers to your brand.

Visual trifold company brochure template

A traditional trifold layout makes it easy to describe your business while creating a compelling cover design.

Health insurance company brochure template

Need to include detailed data and comparisons? This template is perfect. And with Marq’s data automation, you can auto-populate your own data by connecting your template to a Google Sheet.

Wavy Shape College Tri-Fold Brochure Template

Update your marketing with a fun, fully customizeable brochure layout. Simply update colors, fonts and images to match your brand.

Navy Blue Wedding Photographer Brochure Template

Have a visual-first business? This template offers plenty space to showcase your photography, art, or graphic design.

Want to design your own beautiful brochure online?  Marq makes it easy. With our intuitive drag-and-drop online brochure maker , just choose a template and customize it to fit your brand.

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February 26, 2022

ACT NOW! SAVE UKRAINE. DEFEND DEMOCRACY.

Team Skylum

Photography

At 5 am on February 24, Russia began the full-scale military invasion of Ukraine. They are violently trying to steal our country.

Russian forces have invaded Ukraine, confirming our worst fears. At this very hour they are attacking us on the streets of many Ukrainian cities.  We are at war.

Skylum was proudly founded in Ukraine, and our core development center is based in Kyiv. At this harrowing time, unfortunately we cannot guarantee the on-time delivery of updates to Luminar Neo. We strive for excellence in everything we do, and we will make sure to further develop and improve Neo and to keep you updated on any news. 

However, today we ask our community for help and support. Here are some details on what has happened and how you can support Ukraine in this difficult time.

!   At 5 am on February 24, Russia began the full-scale military invasion of Ukraine. They are violently trying to steal our country.

! Right now, there are missile strikes and bombardment of peaceful Ukrainian cities.   We must hide our families in bomb shelters and protect our land with weapons in our hands as part of the territorial defense forces.

! This disastrous and entirely unprovoked Russian war has already taken the lives of 198 civilians. 33 children have been injured, and 3 have been killed.

! The Armed Forces of Ukraine, young and brave heroes, are fighting all over the country not only for Ukraine but for Peace and Clear Skies in Europe. 

As we write to you from a city under attack, we want to be very clear: This war is not just something you see on TV. It is not happening in some distant lands. It is happening right now here in Ukraine, and the Russian forces who are invading our lands and threatening our families may come to your doorstep one day too if we do not stop them.

Sanctions that world governments are currently imposing are not enough. Russia must be completely isolated from all spheres of the civilized world: the financial system, technologies, sports, culture.  

Here is a list of simple actions you can take to help Ukraine. We MUST unite to quite literally save the world before it’s too late:

- Contact your local representatives and pressure them to provide more support for Ukraine and stricter sanctions on Russia. We need military and humanitarian aid and Russia must be cut off from SWIFT.

- Donate money to humanitarian aid organizations. Find a full list over here:  https://how-you-can-support-ukraine.super.site/  

- Follow the news from official channels. Avoid fake news and disinformation!

Twitter:  https://twitter.com/ZelenskyyUa  

https://twitter.com/DmytroKuleba  

https://twitter.com/Hromadske  

https://twitter.com/DefenceU  

https://twitter.com/backandalive  

Telegram:  https://t.me/Forbes_Ukraine_official  

- Support the Ukrainian Army —  Official Account of the National Bank of Ukraine

We stand together

Please share this information with your community.

#Ukrainians #NATO #Ukraine #StandWithUkraine

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How to make a stunning travel brochure – Templates included

Travelling is one of life’s greatest pleasures. A journey to discover new places, cultures, and traditions and a reflective self-discovery trip we get to embark on every time we go somewhere else. Sometimes, stunning travel brochures are the only tools you have to inspire travelers to visit new destinations worth exploring.

During the height of the pandemic, traveling of any kind was halted or severely restricted. That resulted in an interest spike as soon as the borders opened. No surprise there. There’s a hunger for it that the industry strives to satisfy.

But how do you grab the attention of all potential wanderers in the post-pandemic era? Do you follow the same pattern as before, or use optimized tools for your benefit?

Whether you’re running an online travel agency , an independent travel agent, or just promoting your tourist attraction, travel brochures are a great promotional tool. Still, traditional marketing tools made their way into the digital world, and with the right online marketing tool , you can make any type of brochure digital in no time.

We’ll get into the details of how to make a travel brochure and more in a minute. Let’s just make sure we cover our bases first.

A travel brochure is the most commonly used promotional tool for the tourism industry’s marketing strategy. Its role is to promote a destination, service, or product to potential customers in an informative and commercial manner.

If you know how to make a travel brochure, you’ll inspire tourists to pack their bags and book their flight, hotel room, and adventure in no time. Due to that, the information travel brochures provide needs to answer fundamental questions about a destination. How’s the weather? What can you do once you get there? Which are the transit options? What are the prices? Coupled with appealing visuals that give tourists a taste of what the destination promises, the written content provides the educational part of the material. 

Knowing how to make a travel brochure can be the difference between a successful brochure marketing strategy and losses in revenue. Promote your services with a travel brochure, but understand exactly what is a travel brochure and what it isn’t, as there is much confusion among marketing materials. We’ll go over the main ones to make it easier to differentiate between them. To exemplify what a great travel brochure might look like, I’m going to mention the brochures from Bookatrekking.com , a hiking company that meets the needs of people interested in visiting famous mountains around the world. It comes as a branded travel brochure with travel destination services.

Brochure vs. other marketing materials

Travel brochures are probably the most diverse marketing material as you can fold them in different ways and bind them, and they are not limited in sizes like leaflets , pamphlets , or flyers . You can choose the one that fits your needs best based on factors such as budget, target audience, style, and overall marketing strategy.

Despite being the most popular choice for tourism service providers, even those who know how to make a travel brochure template often confuse it with other promotional materials. To clarify, we’ll go over the main differences in a few bullet points:

• Travel brochures have a minimum of two pages containing images and written content. They are primarily used for selling and marketing services, containing details about them and activities available in an area. 
• Pamphlets are much smaller in size, with a panel of written content and images. They are used to inform and educate, covering only one topic, and are similar in aspect to flyers. 
• Booklets have more pages and are more expensive, but they are usually used for manuals and are always bound. 
• Leaflets are similar to pamphlets and flyers if only a bit smaller and more sophisticated.

Still, printed marketing materials are outshined by their digital counterparts in the age of technology and the internet. Everything is made available and more appealing at the click of a button or the swipe of a screen, so why should your brochure marketing strategy stay in the past? Let’s see why you should look into digital travel brochures and some ways to reduce printing costs .

Travel brochures – why choose digital?

Travel agencies or visitor’s centers will have different types of printed marketing materials available to browse. That part is unlikely to change. Still, people leave them behind, throw them away, and they become waste before the next season comes around.

Digital travel brochures don’t fall into this trap as they are, well … digital. They stay on your devices. You have them on your phone, always on hand, and, once downloaded, you can consult them anytime. Digital travel brochures are also editable. You won’t have to recover stacks of printed copies, discard them, and replace them before clients still take the content as accurate. You can just change the content as you wish.

Still, how can you decide which is better for you and your business? Just consider the costs and your needs and organize your marketing strategy accordingly. Printed materials are necessary only to showcase in information centers or travel agencies and for clients that don’t venture online for their traveling plans. Furthermore, given online services proficiency, you don’t need design experience to make a professional-looking travel brochure.

Learning how to make a travel brochure has never been easier. You can simply upload a PDF file in record time and play around with the features available. A quick guide will help you through the basics, and you’ll be halfway there.

How to make a travel brochure?

So far, from this article, you have discovered what is a travel brochure and what the differences between print and digital are. We can move on to the more exciting part of this article and probably the reason you’re here in the first place.

Let’s see how to make a travel brochure! Creating your first can seem a bit daunting, especially if you don’t have much marketing experience. From design to content, people think it is overwhelming. But, hey! That’s what brought you here, so let’s start!

• Think before you do
• Develop a buyer persona
• Organize your ideas
• Choose the right format
• Write a compelling copy
• Make it visually appealing
• Color outside the lines
• Include branding elements
• Reach your audience

But let’s take a closer look at them one by one and get into more details.

1. Think before you do

You know why travel brochures are important to a marketing strategy if you work in the tourism industry. Their main purpose is to market your services, but you don’t simply tell your customers about them. You make them as tangible as possible. Traveling isn’t a product that can be tested. You don’t get a trial version before you book your holiday, so you use travel brochures for that.

Of course, knowing what you’re promoting in your travel brochure is detrimental. Basing your written content on online information won’t guarantee success; what will is having experienced the things you write about. “Write about what you know,” as critics say, relates to the authenticity of the information. Imagination and creativity can take us only so far, but actual experience supersedes them. Explore the location and services for yourself as a simple Google search can tell a client about the best hotel in the area. You need to give them more. An effective travel brochure can make them feel like they are there, and first-hand experience is the best source for inspiring content.

An efficient travel brochure doesn’t only have the best images, design, copy, and color scheme. It must have all of that but focused on the customer’s needs. Otherwise, it’s a pamphlet. Interactive digital brochures do even more with added videos. Overwhelm your reader’s senses so that they imagine themselves experiencing those services. It will make the difference between browsing for services and buying them. Still, before writing your copy, get up close and personal with your targeted audience.

2. Develop a buyer persona

Knowing what you write is as important as knowing for whom you are writing. Developing a buyer persona will make you understand your audience better. You don’t want to promote skydiving to toddlers or a puppet show to adrenaline seekers. Know who will benefit the most from your services and address them. 

A buyer persona represents your ideal customer or target audience. This is a character you design based on what you sell and the characteristics of the person who buys your product. You need to know and understand your buyer persona like the back of your hand. Are they married? Do they have children? What’s their age group? Do you know their interests? What makes them tick? How do they book their holiday? What activities do they prefer? When in doubt, create several buyer personas (three is the recommended minimum) because you won’t only have one type of customer buying your products.

Developing your buyer persona is like creating a character for a book you’re writing. The story is all about the character; if you don’t understand your character thoroughly, the story will lose its flow, meaning, and authenticity. Look at reviews, testimonials, characteristics of potential clients, and your services to develop your buyer persona. Once you know what they want, you’ll be able to better accommodate their needs. When in doubt, look for templates online for designing your buyer persona , and once they become as tangible as possible without being real, you can start making your travel brochure.

3. Organize your ideas

Before you continue your travel brochure, you need a general idea of what your travel brochure will look like. It’s important you tell a story through your content, immerse your audience into an experience, and take them with you on a teaser of their holiday. But how do you do that? Take all the information you intend to write about, and make a plan for your travel brochure. 

Your buyer persona is your target audience, and you need to excite them. Readers are drawn to a good storyline, and as the storyteller, you’ll take them on an adventure. Infuse an emotion through your front page, delve deeper into the main subject with an intro, give them the main attractions, and show them what they’ll experience there. You need to tickle a nerve. Give them the right reasons to be unable to scroll past your offer, and convince them to purchase your services through compelling arguments. 

But don’t forget while your aim is to sell an emotion, you must keep it brief, succinct, and to the point. It’s the simple words that carry the heaviest emotions. This compelling argument should be recurring throughout your travel brochure, reiterating more and more as they move past each page. Tell a story through text, imagery, page layout, and flow. They will have to book their holiday by the end of your travel brochure, and if done correctly, it won’t turn out to be a novel. Size does matter in travel brochures. 

4. Choose the right format

Once you know what your travel brochure will be about and who will read it, you can get into the more technical elements of making a travel brochure. Size, style, and format mostly apply to foldable printed travel brochures designs due to folding techniques. Still, if you design your brochure in a digital format, you should keep this in mind. Using the digital version of your brochure for any printed copies will be easier than designing two, and you’ll find many travel brochure templates for various folding styles . Consider using a really good laptop for graphic design so the result is high quality on paper, too.

If you intend to print copies of your travel brochure, you should keep it simple, as custom shapes won’t save you money. That is if you don’t mind splurging on your marketing materials. The most common dimensions for brochures are A4, A5, and DL (dimension lengthwise), but for printed brochures, it’s the folding that takes the cake. You can pick and choose from the single fold, concertina fold, cross fold, open-gate fold, couple-gate fold, and roll fold, or make origami if you want to stand out. All that folding, however, can take away from the visuals you use.

Aside from the ability to print it, a digital brochure can come in various sizes. The basic option is an A4, horizontal or vertical, from which you can implement many folding techniques. Still, there is the letter format (916 x 1056 px) for a slightly wider variant, followed by the tabloid (1632 x 1056 px). The smaller sizes resemble the flyer (416 x 865 px) or booklet format (793 x 793 px). Still, you can make it multiple pages without considering paper quality, limited space, ink, and budget, especially if you want an informative copy. 

5. Write a compelling copy

As the most time-consuming part of how to make a travel brochure, you don’t want to rush through the copy. Words are an unlimited resource of magic in our world. They can hurt, heal, save, and push over the edge, making them a powerful tool to wield. Still, they make the intangible tangible, and thoughts can be made a reality through them. For the copy of a travel brochure template, get your grammar game on point. Check everything twice and be mindful of punctuation. Everything must work together, but without a good copy, even the most breathtaking images can’t save a travel brochure. When you think of the copy and the visuals, think of the heart and lungs of the travel brochure. One can not work without the other.

Be aware of who you’ll be addressing and how you’ll address them. Tailor your voice on your buyer’s personas. Address the copy as you would your friends. This makes the content more approachable for writers of any skill level and bridges the gap between you and your audience. Also, your travel brochure’s text (copy) must be descriptive. It has to paint a clear picture of the place where you’re inviting your readers. With interactive maps, your readers will get familiar with their surroundings and know what to expect.

Let readers visualize their experience. Transport them to your destination. Invite them over to try out new experiences. Enthusiasm is a contagious feeling, and you can transmit passion through words. Include a call to action once you drew them in by the written content like “Plan your adventure now!”, “Sign up for the latest offers!” or simply “Book!” Then the right visual will get them over the finish line in no time.

6. Make it visually appealing

While we’ve established that telling a story is detrimental to the informational part of what is a travel brochure, the imagery is the visual that shows the story and captures the attention. If the images are dull, you could write the next Romeo & Juliette, and no one will read it. As images are the first things people see when they look at examples of a travel brochure , include engaging visuals that showcase experiences and people having fun, giving your audience a taste of the sight-seeing part of traveling. 

We are visual creatures drawn to aesthetics. It’s in our genetic makeup, and by using appealing imagery of landscapes, you can relay a feeling, even if it’s only longing to be in that place. If you want to take your travel brochure to the next level, implement interactive features. Think of your buyer’s persona and target their fantasies. Whether it’s sunbathing while enjoying a cocktail, hiking peaks while the thrill of birds keeps you company, or something exhilarating like a skydiving video embed, provide for that fantasy through a virtual tour but keep it accurate. Don’t sell something you don’t have.

Once you decide on the story, you want to tell, finding the right images will be easy. There are multiple websites for stock photos that you can use, many for free or for a fee. The quality of the images you use matters, and if you’re willing to go the extra mile, hire a professional photographer. Stock images can go a long way, but original imagery, commissioned to express a particular emotion, has a different impact. It will also help with how they perceive you in the field, increasing your position among competitors through original content. Combine the visuals with the color pallet for a harmonious travel brochure design.

7. Color outside the lines

After choosing your images carefully, make sure you select a color scheme for your brochure. When it comes to designing your own travel brochure template, the sky’s the limit. You can use branding, style, and imagery to create a color scheme. Firstly, the importance of a color scheme is relevant if color is a focus of your travel brochure. 

Knowing how to make a digital brochure doesn’t mean you must know or be proficient at travel brochure design. However, if you intend to use color to highlight some sections of your travel brochure or create a theme, you must remember the overall pallet you use. Again, if color is not an overwhelming part of your design, you can be relatively liberal with what colors you use. Still, if your travel brochure has plenty of turquoise images of ocean beaches with clear blue water, the designer can integrate blues perfectly throughout the travel brochure design.

A well-known fact, blue is one of the calmest colors. It communicates peace and tranquility. So, when advertising beach resorts or hotels, you may want to use lighter shades of blue to send the right message with your travel brochure design. That is the psychological effect colors have on us. Similarly, orange inspires action, and green can be soothing if it’s light or envy-inducing if dark. Red stands for passion but also anger, while purple is luxurious. You can use a color wheel to better understand which colors work best together to ensure an enticing combination. Use your brand colors, and your company will become synonymous with the best holiday of their lives in no time.

8. Include branding elements

You may know some businesses in the tourism industry by their logos, slogans, or images . Think of the font in Holiday Inn’s logo, “Sweet Home Alabama ”, “The city that never sleeps,” or “Finger Likin’ Good,” and tell me your mind doesn’t go places. Implementing branding in a brochure marketing campaign doesn’t only help with sales but will also increase the company’s and its services’ popularity. The message sticks with the consumer; if the overall experience is good, they come again. If not, they know to stay away from it.

That is why brand consistency throughout your marketing materials is essential. If your clients enjoy themselves, it will help them remember your brand and return when the next holiday comes around. Branding means everything from your company’s logo, slogan, brand colors, font pairings , or typography. Incorporate branding elements in your marketing materials to connect your brand to the message. Aside from standing out and being recognized from the millionth other brands, using them will breed loyalty.

Keep your brand in mind throughout your travel brochure and other marketing materials. Maybe you can work with the colors, some cursive lettering titles, or simply a feeling that oozes from your brand. Whatever it is, work it throughout your travel brochure design with a branding kit . If your brand colors are pastels, keep to those hues and tints, but if it’s black and white, think carefully about adding color. What you have to say can also make a difference so keep the general idea of your written content in the back of your mind before you get around to hashing it out. Now all you need to do is send your travel brochure to people.

9. Reach your audience

Once you finish your travel brochure examples, you need to publish them. You save it in whatever editor you’re using and send it to the printer if you want to have physical copies. You can send traditional printed brochures to hotels, and trade events, in PR kits or through the post. 

A digital travel brochure lives online, and you can share it as a PDF link as far and wide as possible. Share a link that opens the page or a full-screen link to open the travel brochure in full-screen mode in your browser. You can easily share it through social media platforms, email, and embedded on websites and downloaded for further consultation in various formats. Like that, you won’t need an internet connection or to carry them in hand wherever you travel.

Some distribution paths incur additional costs, which is why digital travel brochures are gaining more terrain. We’re not saying that if you go digital, you won’t need a marketing budget, but when for 5000 printed brochures, you need around $2000 for design, printing, delivery, and distribution. A monthly fee of $35 is a bargain. Considering all the benefits, features, and design options you get from such a package, you’ll save money faster than ever . On top of that, once you share your published digital travel brochure, you can also update any pricing or information alterations in real-time. Talk about efficiency.

Design your travel brochure with Flipsnack

Congratulations! Now that you have everything you need to make a travel brochure marketing campaign like a professional, you can get to work. Everything from the section above will be applicable when you make a digital travel brochure. But now that you have the know-how let’s talk about the tool.  There are plenty of online tools for designing promotional materials , but with range, applicability, and usability, after 10 years of experience, none can overcome Flipsnack. Making your own digital travel brochure in our Design Studio will be easy. Our flipbook software offers you three paths you can take when creating a travel brochure. Let’s see more about these options, shall we?

One of the simplest ways to create a digital travel brochure in Flipsnack is to upload an already-made brochure. With the fastest PDF converter on the market , it’s no wonder many of our customers choose this option. Once your PDF file has been converted, you take it to the next level through the interactive features available .  Want to include a short video about your spa? Go ahead! Want a soothing sound for a more intense experience while people read sections about the wildlife in the area? You can have that. Include internal and external links for easier access to even more details. Add social media buttons so your customers can keep in touch with ease. Update the content easily when something changes and share it in HTML5 , video, or GIF versions to be accessible on any device.

When inspiration strikes, you can create a travel brochure from scratch . Organize your travel brochure from the first to the last page, and balance the copy and visuals in a seamless manner to tell the story you want to tell. Add styling elements and interactivity features that keep the flow of the brochure going. Creating your own travel brochure gives you free rein over the entire process so let your imagination run wild and design your vision into reality.

When the muse takes a break, you can browse through our travel brochure templates to find something that speaks to you. Once you choose the travel brochure template that fits best with your needs, you only need to fill the template with your original content. Make it your own through simple customizing options. You can personalize it through a simple drag & drop and then start adding interactivities. This will give your travel brochure a new dimension, capturing the attention and inspiring people to take you up on your offer.  Choose the path you want, but once you make your choice, it doesn’t mean you won’t have access to the others. You can add extra pages to uploaded PDFs, original designs, or templates. You can also use one page from a template to add in an original design and any other combination that you can think of. The borders of your imagination are the limits when it comes to our Design Studio . Just continue reading, and we’ll give you a taste of what Flipsnack can do for you through a few travel brochure examples.

Travel Brochures Examples

From here on out, we’re done with the technical aspects of digital travel brochures. Now we’ll show you that we don’t only talk the talk but also walk the walk. 

Blue Sea Tourism Brochure Template

They say a picture is worth a thousand words. Well, if the image looks anything like the one in the travel brochure example below, it’s easy to see where that saying comes from. This blue sea travel brochure template will ignite any beach lover’s imagination.

As you browse through its pages, one thing that stands out is the turquoise color of water and sky integrated throughout the brochure. The page number is of a similarly shaded background. Make this work for any breathtaking visual by changing the color of other connected elements throughout the template. Once you have done this, introduce your logo, replace the images and text, add interactions to capture your audience’s attention, and personalize it for your business.

Pattern Themed Travel Brochure Template

A dynamic travel brochure template can help you organically highlight the most appealing activities if you have a theme in mind. With the spotlight on them, simplicity is essential as you don’t want other elements to distract the readers.

Here we have a pattern themed travel brochure . The travel brochure design makes it look like a diary photo album, intentionally connecting a personal item so that the reader connects to it with ease. Cursive writing titles on polaroid photographs make it feel like a travel journal you make before your trip begins. It’s an inspirational and concise way to bridge the gap between the experience available and the reader who has yet to experience them.

Adventure Trip Brochure Template

This digital travel brochure example can come in foldable templates that work in both the printed and digital worlds. Select the main attraction for the promoted destination and inspire your readers’ curiosity enough to generate leads. 

This front-and-back adventure travel brochure template gives an immersive experience through visuals that continue beyond the page. A design created for the tourism industry ensures that travelers get access to all the relevant information while at the same time seeing a sneak peek of the attractions they can visit. Make it foldable in printed version or keep it digital for easy distribution. The choice is yours once you customize it with the most popular attractions, best-reviewed hotels, and highest-scoring restaurants.

Informative Travel Brochure Template

Marketing strategies come in different forms, and teasers work to ignite the spark, tickle curiosity, and demand action. You can use a simple, short, and content-limited travel brochure example if you include your contact information.

The saying, less is more is the best way to describe a teaser brochure marketing campaign. Through this informative travel brochure template , you only give your readers a taste, the smallest sample of the experiences they could enjoy. Still, if you add a few more between the front and back, you can give them as much information as you want. Activate a form for access inside of it and easily gather contact information from them.

Double Gate Fold Holiday Promotion Brochure Template

You can fold printed travel brochures differently, but you can see this from the template. On the outside, you say what it’s about. Open it to start your story, and open it again to find out more.

This double-gate fold travel brochure template comes with layers. Each layer takes the audience deeper and deeper as you provide more information about the offers available. While the main image starts on the front page in its folded format, it continues on the inside without creating a bigger image. It simply continues. Once it’s fully open, you can show different locations worth visiting and give your clients a choice. Break apart the text with relevant images, so they understand their options.

Before & After

Those templates are just that – templates you can easily personalize to promote your services. We discussed some of these features throughout the article, but this before-and-after section is where you see them in action. Changing the pictures and text is one thing, but there’s so much more you can do with Flipsnack. The before the template is the version without any customization. In the after template, you’ll be able to see the distinguishable changes and some that are not as visible.

Get ready to design

There are many ways to make a travel brochure through Flipsnack. As you can see, the options are boundless. Your imagination is the only limit. Besides creativity and a sense of wonder, you now have the tools necessary to create breathtaking travel brochures that can reach your audience wherever they may go, so don’t hold back. Take your time, try out the features available through Flipsnack, and figure out which makes more sense for your product and how you can use them both for your and your audience’s utmost benefit. 

Bring those incredible holiday destinations to your buyer personas screens, where they don’t have to go out of their way to find out about them, and ensure an authentic connection from the start. Show them what they want to see, create it in Flipsnack, and give it to them. New experiences feed our growth, but some may need an extra push. Give it to them through your first travel brochure, and they’ll thank you for it later.

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Free Travel Brochure Maker

Whisk your clients away to their dream destination. With one of our travel brochure templates, you can make a stunning brochure that will look perfect in print and online — no design experience required.

Not a designer? No problem. With our library of simple and easy-to-edit templates, anyone can start creating a travel brochure in seconds. Over 40,000 businesses use and trust Venngage to make a travel brochure.

Design from one of our travel brochure templates

Choose from hundreds of travel brochure templates. see all travel brochure templates, customize each travel brochure template by:.

Showing gorgeous photos: Photos will excite your clients and make far-away places seem just that bit closer to them. Upload your own photos, or browse our free stock photo library — we're integrated with Pexels and Pixabay!

Applying your brand colors: A travel brochure should be vibrant and inviting. Have your brand colors automatically extracted from your website using Autobrand, and apply them to our travel brochure design in one click.

Picking snazzy fonts: Fonts can pack a lot of personality into a brochure, so make sure you select the right font that conveys the mood and feel of the vacation you're advertising.

Adding icons and illustrations: Simple visuals can make your brochures easier to scan. Venngage offers over 40,000 unique icons to choose from. You can also use graphs and charts to explain your persona or their traits in greater detail.

How to create an eye-catching travel brochure in just 5 steps:

Design stunning and functional travel brochures with Venngage

Travel Brochure Templates

All of our templates are completely customizable. Just pick a travel brochure sample that fits your vision and helps people plan a vacation.

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Easily customize your travel brochure design using our easy drag-and-drop canvas. You can swap out text, images, icons, and add data to your travel brochure!

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Download your travel brochure in print-quality PNG or PDF formats, or share your brochure directly from Venngage using a public link in just a few clicks.

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Make your travel brochure truly unique with our collection of 3+ stock photos and 40,000+ icons and illustrations, a lot of which are diverse icons.

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How do I sign up for Venngage?

To start using Venngage, all you have to do is sign up with your email, Facebook or Gmail account. Once you're done, you can go ahead and choose from our collection of captivating travel brochure designs that you can fully customize in just minutes.

Can I edit my brochure design after it's saved?

Yes! You can go back and edit your travel brochure at any time.

What makes Venngage better than other design tools out there?

We asked our users just that, and here's what they told us: Venngage offers the best variety of professional brochure templates, the most flexible design features, and amazing customer service. Just start by creating a free account and experience all that for yourself!

Create a Venngage account to get more brochure templates — we add new templates every week!

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Create captivating travel brochures with Adobe Express.

Travel brochures are an excellent marketing tool for inspiring people to take a trip or guide them once they’ve arrived at a destination. Whatever your vision is for making a travel brochure, Adobe Express is here to help bring it to life. Create standout travel brochures that are sure to inspire your client’s next adventure with tons of customizable templates to choose from. Include stunning images of each travel destination, stunning graphics, then resize and share on any social platform or printed format.

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How to make a custom travel brochure.

Easily add and rearrange text on your custom travel brochure.

While we make the most of traveling by living in the moment, it’s important to document the amazing experiences on the way for others to enjoy. Include your travel itinerary details using the easy Text flow tool. Adjust the size of one text box and watch as the rest automatically flows into the next box, no additional layout formatting needed. Divide lengthy paragraphs into multiple columns as needed. Place images, graphics, and maps alongside your text or between each paragraph to convey the magic of traveling in a visual way.

Share captivating travel infographics with charts and graphs.

Elevate your travel brochures using charts and graphs made within the same project. Create a timeline infographic outlining a recommended itinerary, helping travelers plan for their trip for a given time frame. Or use a pie chart to depict the cost breakdown of different travel expenses, such as transportation, activities, food, and accommodation.

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How To Make A Travel Brochure (And Are They Still Necessary In 2022?)

When 90% of travelers are booking their trips online, are tourist brochures still relevant?

Today, most guests turn to their phones for travel information, meaning the display with brochures stacked up in a visitor center or hotel lobby could soon be a relic of the past.

Instead of creating a physical brochure that promotes your tours or attractions, you could invest more time on your website to drive more bookings online.

After all, your website functions as a 24/7 tourist brochure — and with the right SEO strategy in place, it can attract new customers ( and convert them ) far better than a brochure ever will.

Still, many tourists continue turning to brochures once they arrive at a destination. Since that’s when nearly half of experience bookings happen, tour operators might consider adding a brochure to their marketing arsenal.

If that’s the case, here is everything you need to know to create yours.

1. What is a tourist brochure?

A travel brochure is a promotional pamphlet advertising a destination, attraction, or tour activity.

Tour operators might offer travel brochures about their activities to educate guests about their offerings. An outdoor adventures company , for example, would create a brochure showcasing all of the different activities it offers, from hiking to skydiving.

Tour operators might also want to display a colorful travel brochure about their destination, which lists historic sites, local restaurants, and other interesting things to do. This way, you can indirectly help guests plan the rest of their itinerary , without having to do much extra work.

2. What is the purpose of a brochure?

Travel brochures are used to inform travelers about a particular destination or travel company. Brochures can inspire guests to plan a trip and educate them about things to do after they’ve arrived.

As a tour operator, you would create a brochure to inform guests about your experiences. Similar to the tour listings page on your website, your brochure would display your best experiences alongside descriptions that persuade guests to book.

The idea is that guests skim through these listings when they’re in your tour office and that the information provided helps them choose a tour.

You might also want to hand them out for guests to take home. If they’re not quite ready to book, another look at your colorful brochure might convince them to bite the bullet later that day. With that brochure in hand, customers are more likely to go straight to your website to book, rather than through another Online Travel Agency .

3. How can I write a brochure?

Every travel brochure should include a good cover, high-quality photos, and valuable information that will help guests in their trip planning.

Here are six key components to include in your brochure format.

• A good cover: The cover of your brochure should be visually compelling and include your company name, logo, and colors.
• About your company: Write a short paragraph or two about your tour company and what you offer.
• Tour or attraction descriptions: Inside, you should list and describe your tours and/or attractions . Make sure your descriptions excite potential guests and anticipate their questions.
• Call to action: Your brochure should persuade guests to book your tour or visit your attraction. Add a clear call to action such as “visit our website to book” or “call now to book your visit.”
• Location: Include the exact location of your attraction or tour office, if you have one.
• Contact: Let guests know the best way to reach you. Tourist brochures typically display contact information on the front or back page.

4. How do I make a brochure for free

Today, tour operators can make a brochure online in just a matter of minutes. Free online tools like Canva, Flipsnack, and Adobe Spark offer customizable templates for all types of marketing material, including brochures.

Canva is a free graphic design tool where you can easily design your travel brochure. Once you’re on the website, search for “travel brochure.” You’ll find several different templates to choose from.

You can then customize the text, colors, and graphic elements to make the brochure your own.

Flipsnack similarly offers free templates for travel brochures .

You can then publish your brochure on Flipsnack’s online platform and share it as a digital brochure. This way you can send your brochure to guests on social media or email without needing to print it.

Adobe Spark is another option. The online platform offers a few free templates you can edit to create something unique to your brand.

The internet has made it a lot easier to create travel brochures.

Better yet, travel companies today might not even need to spend the extra money to print out their brochures. Instead, you could include a digital travel brochure created on Flipsnack as part of your online marketing strategy .

It’s also worth noting that your website can also act as an in-depth digital brochure . Your site serves the same purpose as a travel brochure: It provides customers with a place to learn more about your company. Except on your website, your customers will be able to book an experience at the same time ( and without having to call your team !)

Whether you’re writing a physical tourist brochure or creating one online, use this guide to make the best one yet.

Writer Carla Vianna

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The 4 Elements of a Compelling Travel Brochure

Last updated on March 13th, 2023 at 04:05 pm

We all know that feeling of seeing a travel brochure — covered with photos of fantastic places and new experiences — and suddenly being struck with wanderlust. Nothing is more compelling or inspiring than a well-designed travel brochure, full of captivating photos and promises of adventure. And with the right marketing tactics and design, that wanderlust can be consuming enough to spur action. 

If you’re in the travel industry or located in a tourist hot spot, a travel brochure is an effective and affordable way of promoting your business. Available in all sizes and shapes, these marketing tools can be used in your local area, as well as farther from home. If a tourist is visiting your area, they’re looking for things to do. If you’re hoping to bring visitors from afar, you can partner with businesses in nearby regions to showcase your brochure — enticing travelers to come to you. 

Promotional materials that can be promoted all over? Doesn’t get better than that! However, there are best practices to follow in order for your marketing efforts (and dollars) to be worthwhile. Let’s discuss how to make a travel brochure that’s both eye-catching and inspiring!

What is a Travel Brochure? 

A travel brochure is a marketing tool designed to get people to visit a specific destination, attraction, or activity. It’s a simple and easy way to promote your business while informing travelers and drawing their attention to your services. These brochures can be used by any business in any industry, from five-star resorts to mom-and-pop shops to ziplining adventures. You can also promote special offers, such as discounts for travelers or hotel packages. These brochures can be placed in hotel lobbies, airports, storefronts, restaurants — you name it! The versatility of travel brochures is what makes them such an effective marketing tool. 

How to Design a Travel Brochure: Template & Layout

When it comes to the layout, you can either choose to follow a layout template or create your own. While the layout and design of your travel pamphlet is up to you, most follow the same informational template. If you look at travel brochure examples, you’ll notice that they tend to have the same general information listed. The last thing you want is for potential customers to give up on your business because they can’t find the information they need. 

To ensure you cover all your bases, make sure you include the following travel flier features:

• Company Name and Logo

Your company’s name and logo should serve as the foundation for your brochure’s design. Remember, you’re trying to catch the attention of people just passing by or waiting for their flight to board. Therefore, you need your design to be distinctive, eye-catching, and recognizable. Prominently place your company name at the top of the front page (remember that brochures are often in display cases, so you don’t want to put it in the middle or bottom) and place your logo where it can be easily seen. 

• Cover Image

It could be argued that the cover image of your travel brochure is even more important than your company name and logo. This image is going to set the tone for the entire brochure, and it should be a reflection of what you’re offering. You want potential customers not only to grab your brochure first, but you want them to envision themselves in that image. For example, if you’re a snorkeling company in a tropical location, don’t tell people that — show them. The cover image should compel people simply by looking at the picture. 

• Inside Pages

The more detailed information about your product or service can be found in the middle pages of the brochure. Inside the traveler catalog, include a list of products or services along with their price points. This is also a great place to include customer testimonials and ratings. The written content inside these pages should be descriptive, engaging, and action-oriented. Additionally, you can offer discount codes and promotions exclusive to readers who find you in brochures. The design inside these pages should be easy to read, flow logically, and be pleasing to the eye (more on this later). 

• Contact Details

Last (page) but not least. While contact information can be listed anywhere on the brochure, generally it’s recommended that it be placed on the last page. You want people to read the entire brochure and get more excited as they progress. The idea is that by the time they get to the contact information, they’ll be itching to make a reservation or place an order. Make sure to include your location, phone number, email, website, social media, and any other relevant contact details. Some brochures also include driving directions to their locations from common places, like airports or popular hotels in the area. 

How to Make a Travel Brochure Stand Out 

When it comes to making a brochure that stands out from the crowd of tour booklets, visuals are key. You can use bold color schemes, attractive fonts, and striking images to catch the eye. The most important thing to remember when designing your brochure is to keep it simple. Avoid using too many elements that will make the page feel crowded and as a result, difficult to read. When a brochure is well-designed, it encourages readers to take action. 

To ensure that your travel brochure stands out, keep these three tips in mind:

• Avoid Big Blocks of Text

People don’t want to read an essay on your business, they want the highlights. People should be able to quickly and easily scan your brochure and understand instantly what your business offers. Fonts should be an easy-to-read size, and paragraphs should be kept to no more than 2-3 sentences. Use white space, graphics, and headings to break up large blocks of text that might be overwhelming to readers. Finally, be sure to include a lot of subheadings, bullet points, and other design features so that readers can easily skim the brochure to find what they’re looking for.

• Highlight Your Advantages

With a vacation brochure, you’re contending with an ocean of competitors for the reader’s attention. For instance, if you run a mom-and-pop seafood restaurant in a coastal destination, you’ll need to find ways to beat out the other seafood restaurants nearby. The best way to do this is clearly list the things you offer that your competition doesn’t. This can include reduced rates, first-rate accommodations, live music and entertainment, longer happy hours, and much more. It’s up to you to do your research, determine what’s not being offered in your area, and then be the first to offer it.  

• Have a Clear Call to Action

Everything you’ve done with your brochure was designed to get more customers, so the cherry on top should be a clear call to action (CTA). The key here is finding the balance between presenting your CTA naturally without it feeling forced or “salesy.” There are various ways you can do this, whether it be using simple language (“Come see us today!”) or a slightly more aggressive approach (“Limited Time Only”). No matter what direction you go in, the call to action is a crucial part of your brochure design.  

Inspire Wanderlust with Printivity

No matter where you are or what your travel brochure is advertising, you need to partner with a printer you can trust. Printivity goes the extra mile, offering a team of experienced graphic designers who will review your order to make sure your designs come out flawless. 

All you have to do is upload your design to our easy-to-use platform, and we make your designs a reality. Contact us to learn more about brochure printing and start promoting your brand with Printivity today! 

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