Travel Marketing Campaigns: The 7 Best of All Time
4. Travel Oregon. Travel Oregon has gained a reputation for creating some of the best campaigns going. From a tour guide in the shape of a robot fish through to satirical articles, Travel Oregon frequently combines print, sponsored post, social media, banner ads and video to profound effect.. Perhaps the icing on their incredibly impressive marketing cake is the Studio Ghibli-like video that ...
10 examples of great travel marketing campaigns
With Brexit looming, VisitBritain's marketing acumen will be sorely tested. 3. Airbnb's political statement. 'Let's keep travelling forward' - after Donald Trump imposed a travel ban on citizen of Iran, Libya, Somalia, Syria and Yemen in 2018, Airbnb took a stand. The brand highlighted its own beliefs and values, releasing the ...
15 BEST TRAVEL MARKETING CAMPAIGNS
A travel marketing campaign is a focused, multi-channel effort designed to achieve specific marketing goals. It's more than just throwing out a catchy slogan or a beautiful travel photo. Successful campaigns are meticulously planned and executed, utilizing a strategic mix of channels to reach the target audience and deliver a compelling ...
Travel Marketing: Most Effective Strategies to Boost Business
What Makes Travel Marketing Unique? Maybe more than any other industry, visuals play a pivotal role in travel and tourism marketing. The goal is to capture the imagination of the traveler, and marketing helps you to do so with captivating images and video campaigns. Another unique aspect of travel marketing is the diversity in the target audience.
Top 10 Travel Marketing Campaigns & Innovations
Some of the most iconic campaigns have transcended traditional marketing, turning into cultural phenomena, and inspiring a new wave of wanderlust. This article highlights the top 10 travel marketing campaigns that have done just that, analyzing the strategies and impact that put them ahead of the pack. Top 10 Travel Marketing Campaigns
The Best Marketing Campaigns for Travel and Tourism
Some of the most effective travel email campaigns combine savvy storytelling and stunning visuals with transactional calls-to-action — and, as a best practice, the more personalized, the better. By using the same email service provider (ESP) for both transactional and marketing communication, you can maintain consistency in messaging ...
Best Travel Marketing Examples From 12 Leading Brands
3. easyJet. One of Europe's leading airlines, easyJet, knows that standing out is an essential goal in travel marketing. With its creative "Get Out There" campaign, the airline unleashed the Mona Lisa, David and more from their frames and displays, letting them enjoy their own European adventure firsthand. This refreshing campaign isn't ...
The 15 Best Tourism Campaigns in Recent Years
4. Scotland's "Yours to Enjoy. Responsibly" tourism marketing campaign. "Let's keep Scotland special," urges the narrator of this peaceful video, which urges the visitor to "Take only pictures, and leave only footprints," while simultaneously showing the visual splendor of the northern country and its culture. 5.
The ultimate travel marketing strategy guide
Travel marketers can employ these best practices to create effective and engaging email campaigns: Craft compelling subject lines. Write catchy and enticing subject lines to increase open rates. Make your subject line relevant to the email's content, and ensure it resonates with your target audience.
8 travel marketing tips and strategies for 2023
What is travel marketing? The term travel marketing (or tourism marketing) is used to describe the marketing strategies used by brands in the travel industry, including hotels, resorts, destinations, and travel agencies.It's essentially the act of running campaigns on a variety of different platforms to attract potential travelers and turn them into paying visitors or guests.
The best outdoor adventure travel marketing campaigns
Powerful marketing campaigns for adventure travel brands. Data-driven, human-made. We'll deliver an outdoor adventure travel marketing campaign for your brand, designed to make an impact in a digital-first world. Let's start a project - call +44 (0)1865 237 990 or send your message to [email protected].
6 Travel Marketing Ideas to Attract Tourists in 2024
6 marketing ideas for travel and tourism. Here are some travel marketing campaigns you can implement: Have a well-designed website. Create a robust content marketing strategy. Optimize your website for search. Harness the power of social media ads. Collaborate with influencers.
Creative Travel Marketing Campaigns Around The World
14 Best Examples of Travel Video Marketing Campaigns. Here are some of the most innovative travel videos. 1. KLM - Live Hologram Bar. KLM Royal Dutch Airlines has built a hologram bar where people can meet to exchange local tips when they are waiting for flights. These holograms are placed in the airports of Amsterdam, Oslo and Rio de Janeiro.
8 Best Travel Marketing Campaigns in 2024
1. Tourism New Zealand's "100% Pure New Zealand". The "100% Pure New Zealand" campaign is a travel marketing powerhouse, captivating audiences for over two decades. This long-running success story is a testament to the power of stunning visuals, emotional storytelling, and a clear focus on the destination's unique selling ...
Inspirational Travel Marketing Campaigns That Deliver
7 Inspirational Travel Marketing Campaigns That Deliver Visitors . Ad Industry, Digital, Marketing, Social Media, Strategy, Travel, Tourism & Entertainment. It's safe to say that every destination in the world has seen tourism impacted by COVID-19 in 2020. While there are still many travel bans and restrictions in place, it's never too soon ...
Travel Marketing
4. Geo-Targeted PPC Campaigns in Travel Marketing. Geo-targeted Pay-Per-Click (PPC) campaigns have become a cornerstone of digital marketing strategies in the travel industry. By focusing on specific geographic locations, travel companies can tailor their advertising efforts to reach potential customers precisely where they are most likely to ...
12 Travel Marketing Trends You Can't Ignore in 2024
Here's your list of travel marketing trends you cannot ignore in 2024. If you want to: - Fight the stiff competition and low ROI in your industry. - Pivot your travel marketing strategy despite the pandemic. - Capture more bookings when travel resumes full speed. Then this list will be really helpful.
The weird ways destinations tried to get you to visit in 2022
Uganda: Open your eyes. Explore Uganda — The Pearl of Africa. #UniquelyOurs. Uganda's tourist board kicked off 2022 with a two-minute video showcasing the country's beauty, from snowy ...
Travel Marketing Trends 2023: New Destinations For Your Brand Campaigns
Indeed, the industry anticipates a 20% increase in digital ad spend for 2023. Brands might play it 'safe', relying on traditional marketing channels that have worked in the past; however, while paid search and social channels are still useful, digital marketing is shifting in new directions. Recent Global Web Index reports show that travel ...
Travel Social Media Marketing Best Practices and Case Studies
The Power of Social Media in Travel Marketing. Expedia's 2023 Traveler Value Index noted almost 35% of travelers turn to social media for holiday inspiration.; Furthermore, 75% of respondents chose a specific destination inspired by social media as per Amex's 2023 Global Travel Trends Report.; Travel Live Streaming is becoming increasingly popular on social media, with 60% of travelers ...
5 Awesome Travel Marketing Campaigns
Club Med - Escape a la Club Med. Club Med is one of the largest global travel agencies which has been around since 1950. The Club Med brand has really become a household name lately with their content strategy. One of Club Med's most notable travel marketing campaigns is Escape a la Club Med which drew on the idea that people today need to ...
Travel Marketing Campaigns
We've been successfully marketing destinations around the world and partnering with top DMO's and travel brands for 13+ years via this international travel blog. We love to create win-win relationships, and our goal is not to just provide a one-off Instagram photo or series of Insta stories that disappears after 24 hours, but offer long ...
Travel Advertising & Marketing Services
Cruises Build brand awareness and attract first-time cruise travelers with an integrated digital marketing campaign. Car rentals Use our targeted solutions to bring traffic to your car rental pages and increase transactions. Destinations Drive economic value, target the right traveler and set your destination apart from others.
Two new marketing campaigns from Hawaii: Travel Weekly
It's expected to launch mid-May. The second campaign, "Yappari Hawaii (It's Gotta Be Hawaii)" is targeted to Japanese travelers to help invigorate that market. It has already started, and it's ...
12 Best Marketing Agencies for Tourism Brands in 2024 [Review]
Creativity is another area where Dune 7 edges out the competition. Their innovative and compelling campaigns have earned them a reputation for excellence in the travel marketing industry. In summary, Dune 7 Travel Marketing Agency is a top-tier choice for travel brands seeking fresh, strategic marketing solutions that make a difference.
Campaign Lifecycle: The Key to Personalized Customer Journeys
This concept revolves around planning the duration and frequency of each campaign to optimize audience engagement without leading to fatigue. By managing the lifecycle of a campaign, marketers can schedule when a campaign starts, how often it recurs, and when it should retire. This helps keep the content fresh and relevant, re-engaging users ...
The State of Influencer Marketing Benchmark Report 2024
Survey Methodology. Influencer Marketing Expected to be Worth $24 Billion by the End of 2024. Sizeable Increase in Content in Recent Years, Rate Increasing After Covid Lull. An Increasing Majority Have a Standalone Budget for Content Marketing. Nearly 2/3 of Respondents Felt the Impact Of 2023's Macroeconomic Woes.
The Ultimate Guide to Adding Alt Text to Email Images in 2024
Understanding the Impact of Alt Text on Email Marketing Metrics. Recent studies have shown that using alt text in email images can have a significant impact on key email marketing metrics. According to a 2023 report by Campaign Monitor, emails with properly optimized alt text have: 25% higher open rates; 42% higher click-through rates
Money blog: 600 new skyscrapers 'on way' for London, report finds
600 new skyscrapers on way for London. A total of 583 skyscrapers are "queuing up in the pipeline" to be built across central London, a development thinktank has said. That is more than double the ...
COMMENTS
4. Travel Oregon. Travel Oregon has gained a reputation for creating some of the best campaigns going. From a tour guide in the shape of a robot fish through to satirical articles, Travel Oregon frequently combines print, sponsored post, social media, banner ads and video to profound effect.. Perhaps the icing on their incredibly impressive marketing cake is the Studio Ghibli-like video that ...
With Brexit looming, VisitBritain's marketing acumen will be sorely tested. 3. Airbnb's political statement. 'Let's keep travelling forward' - after Donald Trump imposed a travel ban on citizen of Iran, Libya, Somalia, Syria and Yemen in 2018, Airbnb took a stand. The brand highlighted its own beliefs and values, releasing the ...
A travel marketing campaign is a focused, multi-channel effort designed to achieve specific marketing goals. It's more than just throwing out a catchy slogan or a beautiful travel photo. Successful campaigns are meticulously planned and executed, utilizing a strategic mix of channels to reach the target audience and deliver a compelling ...
What Makes Travel Marketing Unique? Maybe more than any other industry, visuals play a pivotal role in travel and tourism marketing. The goal is to capture the imagination of the traveler, and marketing helps you to do so with captivating images and video campaigns. Another unique aspect of travel marketing is the diversity in the target audience.
Some of the most iconic campaigns have transcended traditional marketing, turning into cultural phenomena, and inspiring a new wave of wanderlust. This article highlights the top 10 travel marketing campaigns that have done just that, analyzing the strategies and impact that put them ahead of the pack. Top 10 Travel Marketing Campaigns
Some of the most effective travel email campaigns combine savvy storytelling and stunning visuals with transactional calls-to-action — and, as a best practice, the more personalized, the better. By using the same email service provider (ESP) for both transactional and marketing communication, you can maintain consistency in messaging ...
3. easyJet. One of Europe's leading airlines, easyJet, knows that standing out is an essential goal in travel marketing. With its creative "Get Out There" campaign, the airline unleashed the Mona Lisa, David and more from their frames and displays, letting them enjoy their own European adventure firsthand. This refreshing campaign isn't ...
4. Scotland's "Yours to Enjoy. Responsibly" tourism marketing campaign. "Let's keep Scotland special," urges the narrator of this peaceful video, which urges the visitor to "Take only pictures, and leave only footprints," while simultaneously showing the visual splendor of the northern country and its culture. 5.
Travel marketers can employ these best practices to create effective and engaging email campaigns: Craft compelling subject lines. Write catchy and enticing subject lines to increase open rates. Make your subject line relevant to the email's content, and ensure it resonates with your target audience.
What is travel marketing? The term travel marketing (or tourism marketing) is used to describe the marketing strategies used by brands in the travel industry, including hotels, resorts, destinations, and travel agencies.It's essentially the act of running campaigns on a variety of different platforms to attract potential travelers and turn them into paying visitors or guests.
Powerful marketing campaigns for adventure travel brands. Data-driven, human-made. We'll deliver an outdoor adventure travel marketing campaign for your brand, designed to make an impact in a digital-first world. Let's start a project - call +44 (0)1865 237 990 or send your message to [email protected].
6 marketing ideas for travel and tourism. Here are some travel marketing campaigns you can implement: Have a well-designed website. Create a robust content marketing strategy. Optimize your website for search. Harness the power of social media ads. Collaborate with influencers.
14 Best Examples of Travel Video Marketing Campaigns. Here are some of the most innovative travel videos. 1. KLM - Live Hologram Bar. KLM Royal Dutch Airlines has built a hologram bar where people can meet to exchange local tips when they are waiting for flights. These holograms are placed in the airports of Amsterdam, Oslo and Rio de Janeiro.
1. Tourism New Zealand's "100% Pure New Zealand". The "100% Pure New Zealand" campaign is a travel marketing powerhouse, captivating audiences for over two decades. This long-running success story is a testament to the power of stunning visuals, emotional storytelling, and a clear focus on the destination's unique selling ...
7 Inspirational Travel Marketing Campaigns That Deliver Visitors . Ad Industry, Digital, Marketing, Social Media, Strategy, Travel, Tourism & Entertainment. It's safe to say that every destination in the world has seen tourism impacted by COVID-19 in 2020. While there are still many travel bans and restrictions in place, it's never too soon ...
4. Geo-Targeted PPC Campaigns in Travel Marketing. Geo-targeted Pay-Per-Click (PPC) campaigns have become a cornerstone of digital marketing strategies in the travel industry. By focusing on specific geographic locations, travel companies can tailor their advertising efforts to reach potential customers precisely where they are most likely to ...
Here's your list of travel marketing trends you cannot ignore in 2024. If you want to: - Fight the stiff competition and low ROI in your industry. - Pivot your travel marketing strategy despite the pandemic. - Capture more bookings when travel resumes full speed. Then this list will be really helpful.
Uganda: Open your eyes. Explore Uganda — The Pearl of Africa. #UniquelyOurs. Uganda's tourist board kicked off 2022 with a two-minute video showcasing the country's beauty, from snowy ...
Indeed, the industry anticipates a 20% increase in digital ad spend for 2023. Brands might play it 'safe', relying on traditional marketing channels that have worked in the past; however, while paid search and social channels are still useful, digital marketing is shifting in new directions. Recent Global Web Index reports show that travel ...
The Power of Social Media in Travel Marketing. Expedia's 2023 Traveler Value Index noted almost 35% of travelers turn to social media for holiday inspiration.; Furthermore, 75% of respondents chose a specific destination inspired by social media as per Amex's 2023 Global Travel Trends Report.; Travel Live Streaming is becoming increasingly popular on social media, with 60% of travelers ...
Club Med - Escape a la Club Med. Club Med is one of the largest global travel agencies which has been around since 1950. The Club Med brand has really become a household name lately with their content strategy. One of Club Med's most notable travel marketing campaigns is Escape a la Club Med which drew on the idea that people today need to ...
We've been successfully marketing destinations around the world and partnering with top DMO's and travel brands for 13+ years via this international travel blog. We love to create win-win relationships, and our goal is not to just provide a one-off Instagram photo or series of Insta stories that disappears after 24 hours, but offer long ...
Cruises Build brand awareness and attract first-time cruise travelers with an integrated digital marketing campaign. Car rentals Use our targeted solutions to bring traffic to your car rental pages and increase transactions. Destinations Drive economic value, target the right traveler and set your destination apart from others.
It's expected to launch mid-May. The second campaign, "Yappari Hawaii (It's Gotta Be Hawaii)" is targeted to Japanese travelers to help invigorate that market. It has already started, and it's ...
Creativity is another area where Dune 7 edges out the competition. Their innovative and compelling campaigns have earned them a reputation for excellence in the travel marketing industry. In summary, Dune 7 Travel Marketing Agency is a top-tier choice for travel brands seeking fresh, strategic marketing solutions that make a difference.
This concept revolves around planning the duration and frequency of each campaign to optimize audience engagement without leading to fatigue. By managing the lifecycle of a campaign, marketers can schedule when a campaign starts, how often it recurs, and when it should retire. This helps keep the content fresh and relevant, re-engaging users ...
Survey Methodology. Influencer Marketing Expected to be Worth $24 Billion by the End of 2024. Sizeable Increase in Content in Recent Years, Rate Increasing After Covid Lull. An Increasing Majority Have a Standalone Budget for Content Marketing. Nearly 2/3 of Respondents Felt the Impact Of 2023's Macroeconomic Woes.
Understanding the Impact of Alt Text on Email Marketing Metrics. Recent studies have shown that using alt text in email images can have a significant impact on key email marketing metrics. According to a 2023 report by Campaign Monitor, emails with properly optimized alt text have: 25% higher open rates; 42% higher click-through rates
600 new skyscrapers on way for London. A total of 583 skyscrapers are "queuing up in the pipeline" to be built across central London, a development thinktank has said. That is more than double the ...