tourism online academy

UN Tourism | Bringing the world closer

Tourism human capital development.

• SUSTAINABLE DEVELOPMENT
• Competitiveness
• Innovation and Investments
• ETHICS, CULTURE AND SOCIAL RESPONSIBILITY
• TECHNICAL COOPERATION
• UN Tourism ACADEMY

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UN Tourism Academy

Tourism at international level is expected to grow in the coming years. This presents both an opportunity and a challenge at the same time. The opportunity is to invest and create quality job opportunities in the tourism sector. The challenge is that, in order to support the expected growth and to achieve tourism sector competitiveness and sustainability, UN Tourism Member States need the right tourism human capital base that meets current and future market demands and, ultimately, enhances competitiveness and sustainability of tourism destinations.

Tourism Education Guidelines

Therefore, tourism development in UN Tourism Member States needs a human capital base that is:

• Abundant: the right volume of human capital available at all skill levels and in all sub-sectors and job families of tourism.
• ​ Highly qualified: human capital with the right type and level of education, training and experience available at all skill levels and in all sub-sectors and job families of tourism.
• Highly motivated and with the right attitude: in order to deliver exceptional experiences to visitors.
• Able to gain the economic benefits from tourism: it is also imperative that UN Tourism Member States and their local communities can fully benefit from the growth of the tourism sector through meaningful, quality jobs with clear and visible career path opportunities in the sector.

When planning the development of tourism human capital, it is important also to note that the human capital needs of the tourism sector today are not the same as the human capital needs of 2030 will be. We will see the emergence of new types of tourism businesses, products, services, and professions, requiring different competencies, knowledge, and personality attributes. Meeting the new demands will require concerted efforts and the UN Tourism Academy (former UNWTO.Themis Foundation) is taking a leading role in addressing emerging needs.

Why is Human Capital important for Tourism?

Tourism employment delivers long-term benefits to destinations and these benefits include economic development, poverty alleviation, and sustainability. Naturally, tourism is also conducive for enterprise development as it opens opportunities for small and medium sized businesses that are engaged in providing products and services for the tourism industry.

There are several characteristics that make tourism an attractive economic development option and key in that is its potential to create and support jobs and boost employment.

Given its economic connections, tourism’s impacts are particularly strong in the local farming and fishing industries, handicrafts and construction industry, among others. It is for these reasons that tourism is strongly recognized as a valuable tool in alleviating poverty as employment within the sector can provide income and experience and therefore contribute to a person’s social inclusion and individual development. It also contributes in a major way to the long-term sustainability and competitiveness of destinations, where local people are employed and trained and income flows directly to the local economy.

At the UN Tourism Academy, we strive to help UN Tourism Member States to face these opportunities and challenges by offering them a comprehensive portfolio of products and options to address this:

Courses, Webinars & Resources

By studying from home today, we can acquire skills for tomorrow Tourism professionals all over the world share one one thing in common when it comes to dedicating time and resources to professional growth.

UN Tourism EXECUTIVE EDUCATION

UN Tourism.ExecutiveEducation Initiatives seek to strengthen and develop the capacities and competencies of tourism professionals in their key action areas, as well as to share knowledge and tools in a practical and interactive mode.

UN Tourism.TedQual

Quality Assurance for Tourism Education, Training and Research Programmes

UN Tourism.TedQual is a UN Tourism Academy programme whose main objective is to improve the quality of the tourism education, training, and research programmes.

UN Tourism.QUEST

The UN Tourism.QUEST Programme seeks to reinforce quality and excellence in leadership, execution and governance capacities in Destination Management Organisations (DMOs).

UN Tourism Students’ League

The high need for specialized human capital to meet the requirements of national tourism agencies and private companies is one of the main challenges that Tourism Destinations are facing nowadays.

CALL FOR EXPERTS

We are always on the look out for experts with strong academic qualifications, international experience, language skills, among others for our capacity building initiatives. Visit the open calls here

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Welcome to TOA | Tourism Online Academy - Studio

Studio helps manage your online courses, so you can focus on teaching them

Studio's Many Features

Keeping Your Course Organized

The backbone of your course is how it is organized. Studio offers an Outline editor, providing a simple hierarchy and easy drag and drop to help you and your students stay organized.

Simple Organization For Content

Studio uses a simple hierarchy of sections and subsections to organize your content.

Change Your Mind Anytime

Draft your outline and build content anywhere. Simple drag and drop tools let you reorganize quickly.

Go A Week Or A Semester At A Time

Build and release sections to your students incrementally. You don't have to have it all done at once.

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Transforming Tourism: How Online Learning Empowers Destination Marketing Organizations

Destination Marketing Organizations (DMOs) are crucial in promoting tourism and creating sustainable economies. In recent years, these organizations have increasingly turned to online learning to engage, inspire, and empower their communities. Let's explore three remarkable examples of how DMOs leverage online education to achieve these goals.

Workforce Development Programs in Baltimore, Maryland:

Baltimore, Maryland, is known for its rich history and vibrant culture. The Baltimore DMO has implemented innovative workforce development programs to ensure the local tourism industry thrives. These initiatives focus on upskilling and retraining the local workforce to meet the evolving needs of the tourism sector.

Online Learning Initiatives:

• Skill Enhancement Courses: The DMO partners with local educational institutions and industry experts to offer online courses on hospitality, customer service, and cultural awareness.
• Certification Programs: They provide access to nationally recognized certifications for tour guides, event planners, and hotel staff through online platforms.
• Digital Marketing Workshops: As the tourism industry becomes increasingly digital, the DMO offers digital marketing workshops to help local businesses reach a wider audience.

Outcome: By equipping the local workforce with valuable skills and certifications through online learning, the Baltimore DMO contributes to the growth of the tourism industry while providing job opportunities for the community.

Creating Tourism Advocates in Oklahoma City:

Oklahoma City is trying to turn its residents into passionate tourism advocates. The DMO here recognizes the potential of the local community to become storytellers and ambassadors for their city.

• Tourism Ambassador Training: Through online courses, residents learn about the city's history, attractions, and culture, transforming them into knowledgeable tourism advocates.
• Visitor Engagement Workshops: Online workshops on effective greetings and conversation starters teach participants how to share their city's unique features with the world.
• Public Advocacy Training: The DMO offers online advocacy and tourism impact courses to help residents confidently convey the city's reliance and vibrancy built on tourism.

Outcome: By empowering its community to be tourism advocates, Oklahoma City's DMO harnesses the power of local knowledge and passion to attract more visitors and bolster the local economy.

Training Frontline Workers in Prince George, British Columbia:

Prince George, BC, understands that the heart of a memorable tourist experience lies in the interactions between visitors and frontline workers. The local DMO has embraced online training to ensure consistent and meaningful interactions.

• Customer Service Training: Online modules focus on empathy, communication, and problem-solving, enabling frontline workers to deliver exceptional service.
• Cultural Sensitivity Education: Workers gain a deeper understanding of the region's cultural diversity and learn to interact respectfully with visitors from all backgrounds.
• Sustainable Tourism Practices: Courses on sustainable tourism instill values that promote eco-friendly and responsible travel.

Outcome: The DMO's commitment to online training results in frontline workers who provide visitors with memorable, culturally sensitive, and sustainable experiences, strengthening the region's tourism industry.

Conclusion:

Destination Marketing Organizations increasingly turn to T he Tourism Academy for online learning to engage, inspire, and empower their communities. In Baltimore, Oklahoma City, and Prince George, these initiatives contribute to the growth of the tourism industry and foster a sense of community pride and connection. By utilizing the power of online education, DMOs are building more robust, more sustainable economies while enriching the lives of their residents. As the tourism industry evolves, the commitment to online learning will continue to play a pivotal role in shaping the future of travel and hospitality.

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Related articles, enhancing travel agent and operator proficiency through online destination training, moving the "music city platinum ambassador" program online: a case study of nashville convention & visitors corporation and the tourism academy, unlocking cost-effective training: 6 reasons to choose online tourism ambassador programs with tourismacademy.org.

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“Workforce development and education has always been an important part of destination management, but as we rebuild our workforce and respond to industry-wide staffing shortages it is even increasingly so.”

“The Tourism Academy is important as the success of retaining and attracting diverse talent to this industry is directly correlated to the level of involvement in outreach, education and opportunities.”

“A constant thing that I found is that no matter where you are or what the situation is, people have the capacity and ability to make it better or worst. By focusing on developing the people involved in the industry, the Tourism Academy is setting up a strong foundation that will allow the industry to build reliable and knowledgeable professionals capable of making every travel experience unforgettable. ”

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International Competition 2018, Moscow, Russia.

22nd July 2018 Congress Center of the WTC, Moscow, Russia.

“It is a special day because we are in Russia and you’re here; we’re all together here with our children”.

On 22nd July 2018, 17 countries (Bangladesh, China, Croatia, Ecuador, Germany, India, Ireland, Malaysia, Mexico, Nepal, Panama, Philippines, Portugal, Russia, Spain, Sweden, and Uzbekistan) participated in the competition and celebrated with us the 25th anniversary of ALOHA at Moscow’s World Trade Centre (WTC).

In the morning of the event day, nearly 1,500 parents and 600 children gathered at the Congress Center of the WTC, greeted by ALOHA International and ALOHA Russia team members, and entered the hall decorated with hand-painted wallpaper featuring Moscow scenic skyline. Before the competition began, overseas delegates entered the hall as flag bearers, carrying their respective national flag, whereas children, the national representatives waved their national flags. Participants also observed the Ceremony for Signing the Memorandum of Understanding (MOU) between ALOHA International and Mr. Deepak Joshi from Nepal.

Parents and children returned to the Congress Center at 2pm. The prize-giving ceremony began with the ‘Colours of the World’ concert, where children from various countries performed and demonstrated their national culture to the audiences. It was echoed with rounds of applauses. The concert was preceded by a keynote speech by Mr. Loh Mun Sung, the Founder President of ALOHA Mental Arithmetic, and Dr. Janna Khegai, the Director of ALOHA Russia. Winners received the symbolic 25th Anniversary ALOHA-going-global trophies from VIP guests when names are announced. The event came to an end with the vote of thanks to all parties contributed to make the event a huge success.

Children spent the rest of their stay visiting Moscow and St. Petersburg with their families and other ALOHA children from the rest of the world.

We will continue to, quoting Mr. Loh’s keynote speech, “do the best for our children” in the coming years. We look forward to seeing you again next year!

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INTRODUCTION TO INTERNATIONAL TOURISM AND TRAVEL LAW

Description, instructors.

REGISTRATION

INSTITUTION

This course introduces the fundamental concepts concerning legal regulation in travel and tourism: From the principles governing the international Institutions and Organizations, the forms of international cooperation in tourism and the general international legislative framework to the regulation of the transport and tourism market, the infrastructure management legal tools, the international contracts for the transport of passengers and for the distribution of tourism services and package travel.

The course introduces the rules on the protection of passengers at an international level, the regulation of accommodation and food and beverage services, the evolution from the notion of “consumer” to that of “traveller”, through the figure of the “tourist”, the perspective towards an International Code on the Protection of Tourists and Tourism Service Providers.

You can enroll and study the content for free and only pay € 49 if you want to do the assignments and receive a certificate of completion .

What will you learn in this program?

This course will provide an insight into the new challenges that the international legal framework must face with reference to privacy and payment systems in the digital era, the global tourism trends (regulation of adventure, rural, sports and wellness tourism), the so called “sharing economy” and sustainable tourism according to the principles of the United Nations 2030 Agenda for Sustainable Development.

WHO IS THIS PROGRAM DESIGNED FOR?

This program is suitable for professionals and individuals seeking to learn introductory concepts and expand their knowledge on tourism international travel and tourism law.

Whether you are a public administrator or a member of a government organization, or if you are growing in a company or starting as an entrepreneur in the travel or tourism sector, you must have a legal knowledge base to add value to your position, improve your institution or drive your business.

This is achieved through a 100% online training course with short videos with professors, readings, exercises and assignments in each module.

PROGRAM STRUCTURE

This MOOC has been designed to follow a self-paced methodology. It has been divided into 4 Modules, as follows:

Module 1- Institutions and International Law

(a) UNWTO – Introduction to UNWTO (b) Structure of UNWTO – Policy making (c) UNWTO – Legal instruments (d) Other institutions and an overview of international tourism law (e) The Framework convention on Tourism Ethics (f) COVID-19 and tourism consumer protection (g) The development of an International Code for the Protection of Tourists- Main aspects and legal issues for the development of international standards on tourism protection (h) Takeaways

Module 2- The Rules of the Market – Transport and Tourism

(a) Access to the Markets (b) Competition (c) Infrastructure Management Challenges (d) International Carriage of Passengers by Sea (e) International Carriage of Passengers by Air (f) International Carriage of Passengers by Railway (g) International Carriage of Passengers by Road

Module 3- Traveler´s Protection

(a) Introduction to Travel Contracts (b) Accommodation Contract and Short-Term Rentals (c) Package Travel Contract (d) Introduction to Tourist Rights and Consumer Protection (e) Takeaways and Conclusion of the Module

Module 4- Sustainable Tourism Law

(a) Introduction to Sustainable Tourism Law (Focused on Nature, Ecotourism and Adventure) (b) Nature-based Tourism Rules (c) Soft and Hard Adventure Tourism Activities (d) Risk Management (e) Information, Warnings, and Care (f) An Accident? Safety and Insurance (g) Liability of Tourism Service Providers (h) International Standards and Experiences (i) Takeaways

Alicia Gomez

Legal Counsel, UNWTO

Alicia Gomez has 16 years of experience in the UN, 11 years at UNWTO and is UNWTO´s Legal Counsel since 2017. In this capacity, she supported the process for the development and adoption of UNWTO´s Framework Convention on Tourism Ethics. Among many other projects, she is currently leading the process for the development of an International Code for the Protection of Tourists (ICPT).

Carlos Llorente

Professor of Private and Commercial Law, Spain

Prof. Llorente has been teaching law and is a practicing attorney since 1990. His academic career has spanned through several leading Spanish Universities and he also teaches regularly abroad. Yearly, he offers a course on Private International Law at IE University (Spain). He is an expert on transportation law, international commercial law, comparative law, corporate law and competition law. He is a member of the Spanish Maritime Law Association and of the Advising Council of the Maritime and Transportation Law of the Madrid Bar Association. He also co-chairs the EALG Group, constituted in 1985 and which is today one of the oldest law firm alliances in the world.

Francesco Morandi

Professor of Transport and Tourism Law, Italy (General Coordinator)

Prof. Morandi is a Full Professor of Tourism and Transport Law at the University of Sassari, Italy as well as an Attorney at law, legal consultant, and specialist in tourism and transport law. He has experience in dealing with the most significant legal issues relating to passenger, traveler and tourism protection, as well as the necessity to guarantee economic operators fair conditions and opportunities in the market. He currently assumes the scientific responsibility of some research Groups on different subjects of law, economics and business, and coordinates studies and activities related to transport (air, maritime, rail and road), infrastructure and tourism law, as well as territorial marketing, strategic and socio-economic planning, management of parks and marine protected areas, organization of tourism systems.

Diego A. Benitez

Professor of Tourism Law, Argentina

Prof. Benítez is a Full Professor of Tourism at the Universidad Nacional de Río Negro, Patagonia, Argentina and Attorney at Law, legal advisor for the international touristic project “Corredor de las Misiones Jesuíticas” for the BID/IADB. He has experience as Lecturer in tourism law and head of Sustainable Tourism Law academic group in the areas of adventure tourism law, liability of tour operators and duty of information and has published over 50 specialized contributions on Tourism Law in Argentina, Uruguay, Brazil, Peru, Ecuador, Colombia, Mexico, Spain, Portugal, France and Italy. He is currently the Secretary General of the Iberoamerican Tourism Law Society (Sidetur).

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