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Sri Lanka Tourism rolls out ambitious global campaign after 16 years

Thursday, 31 August 2023 03:14 -     - {{hitsCtrl.values.hits}}

SLTPB Chairman Chalaka Gajabahu gestures during the media briefing on Tuesday, flanked by Phoenix Ogilvy CEO Sudesh Sundhara Moorthy (right) and SLTPB Marketing Director Dushan Wickramasuriya — Pic by Upul Abayasekara 

•    Rs. 1.6 b two-phased strategy includes a short-term 3-month campaign starting tomorrow, followed by a thematic long-term promotion in January
•  Aims to transform perception of Sri Lanka and position it as a premier travel destination
•  Campaign meticulously crafted in partnership with creative and strategy agency – Phoenix Ogilvy
•  SLTPB Chief Chalaka Gajabahu says goal is to revive tourism industry promoting Sri Lanka as a must-visit destination for first-time and seasoned visitors
•  Marketing communication roadmap involves strategic, phased approach tailored to booking patterns of key markets
•  Initial focus on India, UK, China, Germany, France followed by target markets: Australia, Russia, Middle East, Scandinavia, Japan, Republic of Korea
•  Collaboration with international social media influencers and celebrities from 2024 onwards
•  Phoenix Ogilvy Sri Lanka CEO Sudesh Sundhara Moorthy says aim is to capitalise on potential of Sri Lanka’s diverse, unparalleled experiences to create an effective branding
•  Messaging strategy includes Interim Digital Campaign, Destination Positioning Campaign, Destination Stories

By Charumini de Silva

Sri Lanka Tourism is set to embark on its most comprehensive global campaign in over a decade, with an ambitious two-phased strategy aimed at transforming the perception of the country and positioning it as a premier travel destination.  With an investment of Rs. 1.6 billion, the global campaign will have a short-term three-month campaign commencing tomorrow, while the thematic long-term promotion is scheduled for January 2024 onwards. Under the visionary leadership of Tourism Minister Harin Fernando and Sri Lanka Tourism Promotion Bureau (SLTPB) Chairman Chalaka Gajabahu, the goal of the campaign is to revive the tourism industry and promote Sri Lanka as a must-visit destination for first-time and seasoned visitors.  “This marks the first global campaign for Sri Lanka Tourism in 16 years. Previous efforts lacked a strategic foundation, and this time, the campaign is derived after in-depth global research and crafted in partnership with Phoenix Ogilvy, the creative and strategy agency,” Gajabahu told journalists on Tuesday. As per him, the first phase, beginning tomorrow (1), is focused on addressing the negative perceptions surrounding the destination, with the tagline “Sri Lanka is ready to check-in.” This immediate push aims to counter negative publicity and to create awareness that Sri Lanka is ready to welcome the world and promote the country’s diverse attractions. The second phase of the campaign is set to unfold in January 2024, featuring the thematic tagline “You’ll come back for more,” encapsulating the multifaceted charm of Sri Lanka that leaves a lasting impression on travellers. Elaborating on the marketing communication roadmap Gajabahu outlined the campaign will be rolled out through a strategic, phased approach tailored to the booking patterns of key markets. “This is aimed at maximising impact to ensure gradual and structured expansion of reach,” he added. The first phase of the thematic campaign will debut in four key markets – India, UK, China, Germany and France, which will be followed by the launch of a more extensive long-term campaign focused on 14 key markets Australia, Russia, the Middle East, Scandinavia, Japan, and Republic of Korea from January 2024. He reiterated that the strategic allocation of resources and focus on select markets does not mean neglecting others. “We will be putting our main marketing budget on these specific markets over the next 18-months,” he explained. Noting that the campaign adopts a holistic approach, encompassing various facets of advertising including above-the-line (ATL), below-the-line (BTL), digital marketing, and public relations (PR), Gajabahu emphasised that their strategy goes beyond traditional methods, aiming to break new ground in showcasing the uniqueness of Sri Lanka. He said the global endeavour will also include a domestic campaign, preparing Sri Lankans to extend warm welcomes to the incoming visitors, under the same strategic destination positioning. Notably, a third promotional wave aims to draw Sri Lanka’s diaspora around the world back to their roots, fostering memorable holidays with friends and family. To propel this campaign into the spotlight, Sri Lanka Tourism also plans to collaborate with international social media influencers and celebrities, tapping into the power of their endorsements from 2024 onwards.  Phoenix Ogilvy Sri Lanka CEO Sudesh Sundhara Moorthy said the campaign’s bedrock lies in the three pillars form Sri Lanka’s unique identity: Compactness, Diversity, and Authenticity. “In prevailing pattern observed in the branding strategies of numerous Asian destinations involves the utilisation of adjectives to characterise how a destination presents itself. However in the case of Sri Lanka Tourism, the potential for effective branding resides in the profound influence that its diverse and unparalleled experiences create on travellers,” he pointed out. Elaborating on the messaging strategy; Moorthy said it comprises three strategic phases: Interim Digital Campaign, Destination Positioning Campaign and Destination Stories. “The first phase assures travellers of Sri Lanka’s safety and openness while highlighting the geographical compactness of the island and its diverse array of unique experiences. In the second phase, the spotlight turns to the launch of the new destination positioning, ‘You’ll Come Back for More’. This innovative approach distinguishes Sri Lanka from other travel destinations, providing visitors with an irresistible reason to not just visit but to return. In the final phase, Moorthy said, culminating in captivating narratives, it beckons high-end travellers to immerse themselves in the unparalleled uniqueness that Sri Lanka offers. Sri Lanka aims to draw 1.55 million tourists and earn over $ 3 billion from tourism this year, whilst setting its sights on increasing arrivals to 5 million and earning an impressive $ 21.6 billion within seven years. As part of its long-term strategy to welcome 5 million visitors by 2030, it hopes to lift the average spending per visitor to $ 4,000, with 2.5 million of them spending over $ 500 per day, indicating a concentration on luring high-end tourists.

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Sri Lanka Tourism Promotion Bureau, launches Sri Lanka’s new destination brand “So Sri Lanka”

November, 6, 2018 -->

Minister of Tourism and Wildlife Vasantha Senanayake unveils new slogan and strategy

Encapsulating the essence of Sri Lanka, its authenticity, diversity and all of its richness is an expression that sums up the travels and tales of a Sri Lankan experience.

“So Sri Lanka” goes beyond being a place descriptor and embodies the vibrant qualities that inspire us about our travels and tales from the island nation.

At the launch of the new strategy and slogan the Minister said that the So Sri Lanka brand is not only exhilarating – it’s the beginning of a new era.

“We envisage that tourism will flourish to be the most significant sector contributing to our economy - that’s the goal we aspire to reach in the next few years,”  he said.

“ It is also important mentioning that this is the first time in history that Sri Lanka tourism has worked towards building a strategic digital-first perspective, ‘So Sri Lanka’ is an amplifier brand that supports and engages typical Millennial travel exploration, this is important in view of the statistic that in 2020, 50% of travel revenue will be spent by millennials, and Asia is a millennial favorite – so we are committed to making Sri Lanka future-savvy and a vibrantly relevant destination going forward.”

The Minister unveiled the new slogan along with Chief Guest of Honour Lord Nasby.

The Strategy

In the last 10 years, Sri Lanka has seen a steady growth in arrivals and investments. Based on qualitative research findings on inbound tourists for the last three years, the most endearing feature of Sri Lanka as a destination brand is its authenticity. This authenticity is an attribute that is alive in the country's heritage, cuisine, landscape, architecture, culture and mostly in its people. Recently, Lonely Planet ranked Sri Lanka as top destination to travel in 2019 based on its diverse and authentic offerings.

So Sri Lanka

The resulting brand “So Sri Lanka” is laser focused on elevating Sri Lanka’s destination brand to include all its diverse offerings and unique attributes.

“So Sri Lanka” goes beyond being a place descriptor and embodies the vibrant qualities that inspire us about Sri Lanka. It is an expression that is easy to use by locals and travelers of diverse origins, be it a traveler from China or a French millennial.  Ms Alyna Hajji Omar, CEO, J Walter Thompson explained, “The objective of the brand “So Sri Lanka” is to inspire us to proudly own our finer qualities while at the same time be open enough to continuously work on improvements. We have moved away from investing in a passive identity and we are seeking a dialogue with our socially active millennial travelers.

The new logo

The logo is easily recognizable with its artisanal circular representation. It is a logo that comes alive in marketing material effortlessly. In the coming months, a new marketing campaign will be launched based on the new identity, which will give us a taste of the depth, and versatility of the new brand platform. The creators behind the concept and strategy of the new slogan are J Walter Thompson, the world's best-known marketing communications brand – has been reimagining the future for businesses for over 154 years. J Walter Thompson was chosen through a competitive bidding process by the Bureau.

The new destination brand also saw the culmination of many ideas from several key industry stakeholders in the private sector who infused their thinking and recommendations to create a new brand identity.

The official launch

Endorsed by the latest feat as being adjudged the number 1 destination for 2019 by Lonely Planet the country’s destination promotion gained international recognition by participating at the World Travel Mart 2018.

This event was held at the Excel Exhibition Hall, London on 5 th Nov. On offer were exclusive opportunities for travel companies and industry stake holders to strengthen their network, connect, share and exchange ideas and concepts and create productive partnerships.

Sri Lanka Tourism has been an active member of WTM for many years joined by the local travel industry. A delegation consisting of 60 industry partners joined Sri Lanka Tourism to highlight Sri Lanka as a world class tourism hot spot, with a variety of numerous travel and hospitality products, including the world-famous Ceylon tea.

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• Sri Lanka named as Asia’s best destination for Wildlife tourism at Top Asia Corporate ball 2019, and selected for the
• Sri Lanka Tourism shares the spirit of Christmas with local & foreign tourists
• Sri Lanka appreciated as “The Destination for the Rising Chinese travellers’’ in Chengdu Sichuan.
• Sri Lanka kicks off Tourism Promotional Evening and Cultural night in Dubai parallel to the Dubai Rugby sevens.
• WTM London unveils Sri Lanka as premier partner for 2019
• Sri Lanka participates in the fourth travel Expo Exhibition in Ankara, Turkey
• Sri Lanka highlights its Tourism Potential at the International Luxury Travel Market (ILTM) 2019, Shanghai, China
• Sri Lanka showcases it’s potential at the China International Travel Mart (CITM 2019), Shanghai, China
• Japanese Tour Operators/ Agents participate in a FAM Tour to promote Sri Lanka as a travel destination
• Vistara , India’s finest full service carrier inaugurates Mumbai – Colombo service
• Sri Lanka Promoted As A Travel Destination In Belgium
• Digital Billboard Campaign to promote SL Tourism in Netherlands for the first time
• Sri Lanka Tourism holds ‘’Taste of Abu Dhabi ‘’ in collaboration with the Sri Lanka Embassy in the U.A.E
• Sri Lanka Participates at Travel News Market 2019- Stockholm
• “Feel & Share So Sri Lanka” - international Travel Media & Blogger Promotional Program geared-up by Sri Lanka Touri
• Newly renovated Tourist Information Centre opens in Kandy
• Sri Lanka bags two awards at the World Travel Awards 2019
• Sri Lanka Participates at ITB ASIA 2019 in Singapore
• Sri Lanka makes a hall mark at the Swiss International Holiday Exhibition in Lugano, Switzerland
• Sri Lanka Tourism partners with several International Organizations at IMM Asia 2019
• Sri Lanka promotes tourism at the International Tourism and Travel Show in Montreal
• International Travel Influencers step-up to Give back to the nature in Sri Lanka
• Popular Travel blog ‘’My Adventure across the world ‘’ takes Sri Lanka to the centre stage
• LOT Polish Airlines makes its inaugural flight to Sri Lanka
• Costa Victoria makes her debut call at the port of Colombo
• Sri Lanka dazzles as Premier Partner at World Travel Market
• Sri Lanka Tourism Celebrates the Big Win by Santani at the World Travel Market UK
• A high profile delegation from Belgium arrives in Sri Lanka for a familiarization visit
• Sri Lanka shows its prestige at JATA Tourism Expo 2019
• Sri lanka promotes tourism at the international book fair in frankfurt
• The German Travel Association extends its support to Sri Lanka Tourism
• Italian Celebrity Chef to support Sri Lanka Tourism
• Sri Lanka strikes a promising high at Travel Fair in Italy
• Australian Travel Agents impressed with Sri Lanka Tourism
• Recognizing Jaffna: A Culinary Adventure by Popular YouTubers - Chopstick Travel
• Sri Lankan Holidays launch in Dubai
• Sri Lanka showcases sustainable tourism at MATTA Trade Fair 2019
• Sri Lanka shows its potential at the OTDYKH Leisure & Tourism fair
• Sri Lanka Tourism gains momentum at IFTM TOP RESA Travel Fair 2019 in Paris, France
• So Sri Lanka Pro 2019 kick starts on a triumphant note
• Sri Lanka Tourism Celebrates World Tourism Day with Foreign Guests at Bandaranaike International Airport (BIA)
• Tourism Promotions Bureau Starts Global TV advertising to boost tourism to Sri Lanka
• So Sri Lanka Pro 2019
• Sri Lanka Tourism Promotion Bureau welcomes a delegation of high profile Indian journalists to Sri Lanka
• Sri Lanka Tourism gears up for the So Sri Lanka Pro 2019
• Sri Lanka Tourism Promotion Bureau hosted the Board of Directors meeting of United Federations of Travel Agents Associat
• Ministers Initiative in Thailand pays Dividends
• Tourism Industry commends the lifting of the state emergency
• Visa Fee Exempted to 48 countries in order to bring more tourists to the country
• Sri Lanka gears up for the Global Bohra Convention 2019
• Australian Tour Operators Chairman meets the Tourism Minister
• International Culinary YouTubers Explore Colombo Cuisine
• Sri Lanka Tourism Promotion Bureau hosts networking session for travel bloggers
• Sri Lanka shines at the Shopping Mall Promotion in Malaysia
• Chinese journalists on FAM tour
• The West Asia Baseball Cup 2019
• Capitalizing on increased interest by Aussie tourists
• Thai expertise to expedite tourism recovery
• Sri Lanka launches major tourism drive in China
• Chinese delegation calls on SLTPB for a visit to extend support to boost Tourism
• Sri Lanka bags the award for the best performance at SITIF 2019
• Sri Lanka Tourism shines in Vistula Boulevards in Warsaw, Poland
• Sri Lanka showcases its best at the Carnival of Cultures
• Sri Lanka Tourism launches special promotional campaign in India
• Sri Lanka Tourism; The Steady Road to Recovery
• Career tourism professional has been appointed as the Managing Director of the Sri Lanka Tourism Promotions Bureau
• Thai Buddhist group, a beacon of blessings and hope
• Social Media influencers and journalists show renewed interest in Sri Lanka
• “Let us unite and work against global terrorism” - Sri Lanka Tourism addresses global media at ATM, Dubai
• Sri Lanka Tourism begins destination brand recovery process
• Sri Lanka tourism industry defiant after deadly attacks UAE welcomes Sri Lanka with open arms Sri Lanka sets its sight o
• The visa on arrival programme on hold in response to security concerns
• A statement from the International Congress & Convention Association (ICCA) CEO Senthil Gopinath on the recent events in
• Creating awareness on Sri Lanka about the current situation (Q & A)
• Statement from Sri Lanka Tourism (SLTDA and SLTPB)
• Sri Lanka captures the hearts of Italians with eye catching promotions at BIT Travel Fair
• About the Conference of the Parties (CoP) of CITES
• Sri Lanka tantalises taste-buds at Taste of Dubai
• Over 3000 tourists arrive onboard two cruise ships to Sri Lanka
• First Ever Tourism Campaign in South Africa
• “So Sri Lanka” branding promoted at IMM - Berlin
• Sri Lanka Tourism unveils new documentary at ITB
• ‘So Sri Lanka’ takes global media by storm
• Marketing Drive by Sri Lanka Tourism at Thai International Travel Fair 2019
• Sri Lanka dazzles in the heart of Bollywood Once again
• Global Instagram Titans join hands with Sri Lanka Tourism to get inspired by their global 22 million travel seeking foll
• Spanish travelers enthralled by So Sri Lanka experience at FITUR Travel Fair, Spain 2019
• MS Queen Mary passenger cruise arrival 2019
• “So Sri Lanka” won the Best Decorated International Pavilion at the 26th PTAA Travel and Tour Expo 2019 – Manila,
• Sri Lanka to take sports Tourism towards a new dimension
• OTOAI to host annual convention in Sri Lanka
• Sri Lanka, a must travel destination
• Sri Lanka shows its prestige at the CMT Germany
• Sri Lanka makes a successful participation at SATTE 2019
• Sri Lanka takes the Centre stage at Vakantiebeurs
• Three cruise liners ferry in over 7000 tourists to Sri Lanka
• Sri Lanka reach new heights in world luxury travel trade at ILTM Travel Fair, Cannes, France 2018
• Sri Lanka steals the spotlight at historical city of Izmir
• Sri Lanka at Emirates Dubai Rugby Sevens
• CEAV congress ends on successful note
• Sri Lanka shines at TT Warsaw
• British film location managers scout for scenic spots
• Situation Update
• Lonely Planet’s best travel destinations for 2019 revealed
• Sri Lanka attracts charter flights from Europe
• Sri Lanka Tourism Welcomes Barmy Army
• Sri Lanka Tourism Promotion Bureau, launches Sri Lanka’s new destination brand “So Sri Lanka”
• Legendary Vagabrothers geared up to take Sri Lanka to the world
• Sri Lanka shines at JATA Tourism Expo 2018 in Japan
• Enchanting Lanka Presented to French Media at Cercle de l'Union Interalliee Paris France
• Sri Lanka Tourism gains momentum at 40th Anniversary Edition of IFTM TOP RESA Travel Fair 2018 in Paris France
• Film Fare selects Sri Lanka to do the cover shoot of its November issue
• Sri Lanka Strengthens ties with the Russian Counterparts
• Sri Lanka Tourism makes inroads into Scandinavia
• Sri Lanka recognized as Asia’s Leading Adventure Tourism Destination
• Roadshow Germany 2018
• Leisure and golf, a new tourism trend
• SLTPB scales up tourist arrivals with roadshows
• Discovering Sri Lanka’s lesser known attractions through the eyes of social media influencers
• Sri Lanka beckons Indian travellers to its Ramayana Yathra
• Sri Lanka Tourism bags the best performance award at KOFTA 2018
• Sri Lanka Tourism woos tourists from India
• Sri Lanka Tourism carrying out multi-platform global campaigns
• The Tourism Village at Kajugama - Bataleeya
• Minister assures safety of tourists; tough action against errant establishments
• Sri Lanka Tourism impacts French consumers at Salon Mondial Du Tourism (SMT) Travel Fair, Paris, France 2018
• Sri Lanka successfully participates for the first time at DTM 2018
• Underwater with Sri Lanka's sperm whales – in pictures
• Sri Lanka strengthens its industrial ties with Singapore at NATA’s Travel Fair 2018
• Russian visitors impressed with Sri Lanka’s diversity
• Sri Lanka to be the next uprising Paradise for Travel Influencers from around the Globe SLTPB Visiting Blogger Program g
• Sri Lanka Tourism targets top source markets from Western Europe
• Another feather added to Sri Lanka’s cap by the National Geographic
• Update on current situation in Sri Lanka -Kandy returns to normalcy
• SLTPB Visiting Blogger Program geared up for aggressive social media promotion in 2018 with World’s Top Travel influen
• Sri Lanka successfully participates at the Jeddah International Travel & Tourism Exhibition (JTTX-8) 2018 & Road Show in
• Sri Lanka Tourism rolls out effective media campaign at ITB 2018
• ITB is an excellent setting for B2B meetings
• Sri Lanka Tourism aggressive on media & publicity @ ITB 2018
• Sri Lanka Shines at ITB Despite Kandy Blip
• SRI LANKA PARTICIPATION at ASTINDO 2018
• Destinations - The Holiday and Travel Show– Event City Exhibition Centre 17th to 21st January 2018- Manchester
• Holiday World Show 2018 in Dublin Ireland
• Sri Lanka Tourism shines in the Mediterranean at the IMTM Travel Fair 2018
• Sri Lankan Consulate General in Dubai celebrates 70th Anniversary of Sri Lanka’s Independence and 25th year Anniversar
• Sri Lanka targets approximately 450,000, Indian arrivals for the year 2018
• Sri Lanka Tourism sees Mumbai as a market for high growth
• New dimension to promote Sri Lanka as a destination
• Costa Neo Classica makes her first arrival on the dawn of 2018
• Sri Lanka recognised a preferred Film Destination for British Filmmakers
• Best countries and cities to visit in 2018: The 18 places you should visit this year
• Sri Lanka Tourism taps high-end Luxury French Travelers Participates at -ILTM Travel Fair in Cannes, France 2017
• Open Air Art Gallery
• Iconic City Tour adds zest to Christmas Fest
• Sri Lanka’s participation at the Winter Festival draws attention as an excellent family destination
• Sri Lanka has been named as the most popular destination on Eurasia review
• MS. Costa Neo Classica makes her second portof call to Sri Lanka
• Sri Lanka Tourism concludes successful roadshows and food & cultural Event in Australia
• Sri Lanka Tourism wins top award at E-Swabhimani Ceremony
• TourismFest to Dazzle Colombo
• Sri Lanka gets another feather in it’s cap as one of Asia’s most sought after travel destinations
• “MS COSTA NEO CLASSICA” makes het debut arrival to Colombo Port on 5th December 2017
• Sri Lanka Tourism creates a global impact at the Family Traveller Awards
• Travel Bloggers make Sri Lanka go viral on Social Media
• The Family Traveller Awards 2017 reveals family-centric travel is booming
• Sri Lanka Tourism strike an all-time high at IFTM TOP RESA 2017 Paris, France
• “Ms MEIN SCHIFF 01” makes her debut arrival to Colombo Port on 13th November 2017
• Sri Lanka Tourism Promotion Bureau, title sponsor of the prestigious, annual British Guild of Travel Writers Awards, Lon
• Sri Lanka Targets Leading Middle Eastern Tour Operators
• Colombo to have its first international shopping experience with the Colombo International Shopping Festival
• World Tourism day – 2017
• Commemoration of National Coastal and Marine Resources Convocation Week 2017 (15th – 22nd Sep 2017)
• Sri Lanka captures the attention of Gujaratis
• Sri Lanka’s Uniqueness attracts the Germans
• Sri Lanka taps leading Malaysian Tour operators
• Roadshow in Germany held on 12 September 2017 in Cologne.
• Sri Lanka voted finalist for culture and Heritage Holiday Destination for UK Travel Awards
• Developing connections through Culture and Heritage
• Why Sri Lanka is the ultimate destination
• Dengue Epidemic in Sri Lanka is successfully brought under control
• Sri Lanka poised as the next island paradise for International bloggers
• Travel and Tourism Fair (TTF) Kolkata inaugurated
• Sri Lanka crowned as "Asia’s Leading Destination" at World Travel Awards -2017
• Drowning prevention in Sri Lanka
• Sri Lanka Tourism shows its compassion towards elephants via training session at Pinnawala
• Sri Lankan Culinary Delights Applauded by Israeli Holiday Makers
• Sri Lanka named Asia’s Leading Destination 2017
• Sri Lanka Tourism shows prestige at the ATM
• PATA all set to kick off with their annual summit in Sri Lanka with a bang
• Singapore To Share Digital Tourism Destination Marketing And Promotion Experience With The Democratic Socialist Republic
• German Travel Association contemplates to host next AGM in Sri Lanka
• Sri Lanka shows its colors at ITB Berlin 2017
• “A Journal of a Journey” at ITB 2017
• Sri Lanka Tourism bags Most Popular Destination Award at GTIF 2017
• Sri Lanka captures Bollywood – Sri Lanka to become a favourite location for Indian films
• Strengthening cultural and religious ties
• Sri Lanka Tourism all set to be profoundly aggressive at ITB Berlin 2017
• Sri Lanka goes around the world with "Eclectic Presse"
• Sri Lanka Tourism Conducts Roadshow in Mumbai
• Sri Lanka shines at SATTE Exhibition in New Delhi
• Two graceful beauties take Sri Lanka to greater heights
• Why is Sri Lanka becoming the most fashionable place to travel
• Sri Lankans in New York - Sri Lanka shows its colors in New York
• Sri Lanka wows the Mediterranean again at the Jeddah International Travel and Tourism Exhibition
• Sri Lanka Tourism conquers the Mediterranean at the IMTM Travel Fair 2017
• Australia lowers travel advisory for Sri Lanka
• Sri Lanka Consulate General in Dubai celebrates 69th Anniversary of the Independence Day of Sri Lanka in grand style
• United Nations Day of Vesak Celebration 2017
• Sri Lanka woos Middle East market at IMTM
• Sri Lanka - An Island for all Seasons for the wider Latin American Market FITUR, Madrid 2017
• Top tourism professional to promote Sri Lanka in Europe
• Sri Lanka Tourism creates a hallmark at the Vakantiebeurs 2017
• German TV crew set to take the Sri Lankan pride to the world
• 55th visit to Sri Lanka – An amazing land mark to achieve
• The hottest hotels opening in 2017: From Iceland to India
• Readers' Choice
• Where to Go in 2017
• The 10 Hottest Travel Destinations of 2017
• Tourism Fest concludes becoming a major crowd puller
• PM kicks off Christmas cheer
• Sri Lankan spirit showcased in Malaysia
• Sri Lanka Tourism kicks off an underground campaign in UK Train Stations
• TT WARSAW – International Travel Show 24 – 26 Nov., 2016 – Warsaw, Poland
• Business Today interview with Chairman of Sri Lanka Tourism Mr.Paddy Withana
• Tourism Fest To Dazzle Colombo
• Sri Lanka wins ‘’ Best Destination of the Beaten Track ‘’ at the Conde Nast Traveler Middle East Readers ‘Choi
• Sri Lanka Tourism brings all smiles to a rural school in Habarana
• Road Shows in Poland, Czech Republic and Hungary on 14th, 16th and 19th Sept., 2016
• TTG Incontri Travel Fair A 3 day workshop for Tourism Professionals Rimini, Italy - 13th – 15th Oct., 2016
• Sri Lanka shines in UK in WTM
• Mr. Sutheash Balasubramaniam appointed as new Managing Director of Sri Lanka Tourism Promotion Bureau (SLTPB)
• WTM 2016 : Elite Traveler Recommends the Best of Sri Lanka
• Sri Lanka Tourism has been added to the Worldwide Destination Guide
• Ukraine International Airlines Launches Services To Colombo
• Congres des Entrepreneurs du Voyage (JEV) bringing Two nations together
• Oman Travel Agents get a glimpse of Sri Lankan prestige
• SriLanka Tourism Chairman top priorities are its people, environment, wildlife, culture
• Sri Lanka to host French Travel agents’ JEV Congress 2016
• Inaugural Concert of Sri Lankan Cultural Dancing Shows
• Sri Lanka Nation Brand records 9% growth in 2016
• Sri Lanka wows the Sakura Land at the JATA Tourism Expo at Tokyo Big Sight
• Sri Lanka featured as a world tourism hotspot at IFTM Top Resa Travel Fair in Paris, France -2016
• Sri Lanka to shows prestige in crafts work in India
• German Tour operators experience the Sri Lankan splendor on Familiarization Tours
• Sri Lanka Tourism shows local prestige at the OTDYKH Travel Market
• The Sri Lankan flag flies high in Eastern Europe Road Shows in Poland, Czech Republic and Hungary
• Sri Lanka makes inroads in Nordic countries
• Sri Lanka Tourism all set to participate in UK trade road show
• Familiarization Tour for Key Tour Operators from Germany
• Strengthening friendships between neighbors to boost the tourism sector
• Sri Lanka adds color to Kualalumpur at MATTA 2016
• Travel bloggers embark on a journey to discover food and adventure in Sri Lanka
• SLTPB kick-starts Nordic roadshow with success
• Familiarization Tour of Sri Lanka by Thai Travel Agents
• Capturing the special moments of the train ride arranged for UNWTO delegates
• International travel writers, bloggers and electronic media to cover Kandy Perehera
• 35 Photos that will make you want to travel Sri Lanka
• Sri Lanka Tourism Promotion Bureau organized its first Road Show in Singapore
• Legendary Ramayana epic will be expected to uplift Indian tourists’ arrival during the period of upcoming Dewali
• Nuwara Eliya To Host World's Oldest Golf Tournament
• FAM Tour organized by SLTPB in collaboration with Air India for local press
• Sri Lanka Tourism won a couple of awards at the 31st Korea World Travel Fair(KOTFA 2016)-South Korea.
• Conde Nast Traveler named Sigiriya as one The 50 Most Beautiful Places in Asia
• The hottest hotels in Asia and Australia
• Seoul Grand Park held the event 'Culture Day with elephants.'
• The Road Show of Sri Lanka Tourism.
• Sri Lanka Tourism Promotion Bureau focused to promote Buddhist tourism in Thailand
• SL Tourism at Beijing International Tourism Expo (BITE - 2016)
• Sri Lanka Tourism has geared up its Visiting Journalist Program to promote Destination Sri Lanka in uprising markets
• Sri Lanka Tourism Promotion during the Pearl Fishers Opera at the Art Centre in Melbourne on 28th May 2016
• Sri lanka Roadshows toast success in Sydney
• Tea Kiosk at the Bandaranaike International Airport to celebrate Golden Jubilee of Sri Lanka Tourism.
• Asian & Oceanian Championship 2016 starts in Trincomalee
• Sri Lanka Tourism celebrates its Golden Jubilee on 27th May 2016 in Colombo
• Department of Economics, University of Colombo wins Best IFITTtalk 2015
• Sri Lanka Tourism launches its Road show promotions from Melbourne
• Sri Lanka Tourism takes on Brisbane, Australia
• Sri Lanka Tourism promotes the island as an ideal film destination at Cannes Film Festival
• Sri Lanka Tourism arrives its 50th year
• Visit of Mr. Suniel Shetty
• Buddha Rashmi National Vesak Festival 2016
• ATM 2016 – SRI LANKA targets high end tourists from Middle East
• Sri Lanka Tourism at ATM
• A unique tea garden to create a value added experience to the tourists during nuwara eliya season
• Sri Lanka Tourism Development Authority Mobile Service Goes Online
• Traditional Avurudu experience at Tourist Information Centre (TIC) in Colombo
• Sri Lanka at Seatrade Cruise Global 2016, Fort Lauderdale, USA
• COLOMBO SAESM 2015
• Sri Lanka Tourism creates waves in the Russia’s No.1 Travel and Tourism Exhibition - MITT in Moscow
• Tourism Road Show events to promote Sri Lanka to industry stakeholders of the Benelux region
• Sri Lanka has released an aggressive island promotion campaign at the beginning of 2016 to attract more French Tourists
• Sri Lanka Tourism Promotion during the Pearl Fishers Opera at the Opera House in Sydney
• Tourist Information Counter on board “MS Amsterdam”
• ITB Spark!!! - Sri Lanka Tourism shines at ITB Berlin 2016
• Beeralu lace- handicrafts - Sri Lanka Tourism at London Asia House Design 2016
• The “Colombo Bike Week” to boost recreational tourism
• Quest means Business in Sri Lanka
• Hon. Ms Iris Gleicke, the State Secretary visits the Sri Lanka stand at ITB
• Press conference – ITB 2016
• Sri Lanka Tourism hits a high note at the Opening ceremony at ITB Berlin 2016
• Sri Lanka wins the most popular destination at Tourism at Guangzhou International Travel Fair (GITF) 2016
• Sri Lanka Tourism at Outbound Travel Mart (OTM) , Mumbai 2016
• Sri Lanka Tourism at ITB Berlin (9-13th March 2016)
• Sri Lanka Tourism targets Finland market by Participating at MATKA Nordic Travel Fair 2016 in Helsinki, Finland
• The Young Leaders of the Economic Forum on a journey of Culture and Heritage with Sri Lanka Tourism
• Taking cultural and religious parades of Sri Lanka to the world
• Launching a Logo to Celebrate 50th Anniversary of Sri Lanka Tourism
• Fox News (USA) recommend Destination Sri Lanka
• TripAdvisor looks forward sustainable tourism Conference on Global Travel Insights
• Sri Lanka Tourism attracts flourishing number of foreign spectators to 2016 Duruthu Perahera
• South Asia’s very first Blood Ivory Destruction Event
• Sri Lanka Tourism links with CITES and industry stakeholders to promote Responsible Wildlife Tourism
• Sri Lanka Tourism begins the new year 2016, by investing on a lucrative promotional campaign to shine in South Korea
• ‘Destination Sri Lanka’ at Vakantiebeurs 2016
• Dream Trips 2016 recognises “The World's most extraordinary places to add to your travel wish list”
• Sri LankaTourism poised for sustainable growth...
• MALINDO AIR LAUNCHES DAILY KL-COLOMBO ROUTE
• THE NEW YORK POST REVEALS THE TOP HOTELS TO VISIT IN 2016
• Sri Lanka Tourism To Take-off Seasonal Celebrations at the Arcade Independence Square
• The Kingsbury wins World Luxury Hotel Award
• Sri Lanka Tourism showcases at World Travel Mart London with 64 Industry Partners
• Sri Lanka Tourism comes board for ITB Asia 2015 Travel Show
• Austrian Airlines inaugurate flights to Sri Lanka ..
• Sri Lanka wins hosting French Travel Agents Congress (SNAV) 2016
• Sri Lanka Tourism showcase “One Island, Thousand Treasures” at IFTM Travel Fair Paris , France 2015 ….
• Tourism Receipts touch $2.1 billion as at end September 2015
• Sri Lanka Tourism launches Community Aid Tourism with Olympic Gold medallion
• Sri Lanka Tourism must focus on Asian Tourism as arrivals reach 45%
• Sri Lanka Tourism with Pink my Tuk Tuk launch Global Online video competition
• Scandinavian markets grow by 32%: Sri Lanka Tourism focussed marketing drive
• Tourism Record in September: arrivals jump 35.9% to cross 1.3 million
• Elephant Reach Crowned "Best Wildlife Resort" by Lonely Planet Magazine
• Sri Lanka ride the wave at Japan Tourism Expo 2015
• Sri Lanka Tourism celebrate 'World Tourism Day' to upgrade industry competitiveness
• The 1st ever Cruise Tourism Marketing Plan presented to the New Tourism Minister
• Sri Lanka focus on South Korea's 14 million outbound market
• Sri Lanka Tourism French Marketing blitz launched
• World Tourism Day 2015- Sri Lanka Tourism & Colombo University MOU to be inked
• Sri Lanka - Cultural focus country at Key Italian Travel Fair TTG
• No 1 GLOBAL SOURCE MARKET: Sri Lanka Tourism launch multi city Road show in Germany
• Miss England plants the 500,000th in the One Million Tree Story Project
• Mr and Miss UK commends Sri Lanka- Destination of the Year title:
• Sri Lanka Tourism to highlight the 1706th Esala Perahera at Japan JATA World Expo 2015
• Sri Lanka Tourism show at World Scouts Jamboree - Japan
• Sri Lanka Tourism take Guinness attempt globally from Russia
• SRI LANKA CHALLENGED
• Sri Lanka win the ' Best Stall' - China Xi'an Silk Road Tourism Expo 2015
• UK's best selling newspaper picks Sri Lanka- Destination of the year
• Sri Lanka Tourism enter China's growing religious tourism business
• Sri Lanka Tourism focus on a Indian niche market- IAS officers
• Sri Lanka passes the Guinness Record for largest Tea Party in Kandy
• Sri Lanka tourism to auction Ceylon Sapphire at Scandinavia TUR Travel Fair
• Sri Lanka Tourism, Tea board and Sri Lankan Airlines quest for Guinness Record
• Sri Lanka Tourism focussing on the $92 billion German source market
• Sri Lanka Tourism blitz on Sony Six for Sanga Farewell
• $16.4 million "Monkey Kingdom" launched today in Sri Lanka
• Sri Lanka Tourism to take Tea theme at World Travel Mart London 2015
• SL Tourism Launch Global Online Video Competition for 365 days holiday
• Sri Lanka Tourism selects 8 American kids for tour of “Monkey Kingdom Trail"
• Sports Tourism is worth $600 billion and Sri Lanka enters with Golf and Surfing
• Sri Lanka Tourism to make cruise segment a top 5 earner for Sri Lanka
• Sri Lanka makes inroad to Indian religious tourism market
• China as the tops Tourism arrivals in July crossing 25,000 visitors at +65.5%
• We have to attract the $250 tourist, let's not just chase visitor arrivals
• Whilst Tea brews for Sri Lanka Tourism - arrivals cross 1 million by July 2015
• Sri Lanka Focus On The US$ 2 Billion Whale Watching Bussiness
• Sri Lanka Tourism presents Trinco comes alive !
• Sri Lanka Tourism targeting 75,000 travellers from Australia
• Half Year Tourism earning at $1.3bn - Informal sector continues to drive tourist arrivals
• “Expo 2015 secure a 53 million Sapphire order for Sri Lanka” - Commissioner General Sri Lanka 2015
• Sri Lanka Tourism launch strong marketing campaign in India
• Two Sri Lanka Tourism Board members win Outstanding Achievement awards
• Sri Lanka Tourism to launch Monkey Kingdom in China
• Sri Lanka Tourism search for Top Global Ad agency
• Sri Lanka Tourism takes high ground on $40bn Silk Road initiative - Qingdao
• Sri Lanka wins Best Tourism Pavilion at Beijing International travel Fair !!
• Tourism Informal sector touching 50% at 7.3mn Guest Nights
• Sri Lanka Tourism beat 52 countries to win top award at Global Travel Fair- KOTFA
• Tourism Promotions Bureau Depoliticized - will work strongly with private sector !
• Sri Lanka Tourism- Air India tap into Trade Tourism
• Sri Lanka Tourism to drive Niche Markets in South Korea
• MISS EARTH ON BOARD THE COLOMBO CITY TOUR
• Sri Lanka focus on the key market - South Korea worth 14 million travellers
• Sri Lanka Tourism - Korean Air joint promotions in South Korean market
• Sri Lanka Tourism strengthens ties with Xinhua News Agency
• University of Sri Jayewardenepura to be the think tank for Sri Lanka Tourism
• Sri Lanka pavilion at Expo Milano cross 30,000 + visitors!
• Miss Earth visits Sri Lanka Tourism whilst earnings touch $1billion by April 2015
• Miss Earth commends Colombo as top fastest growing tourist cities of 2015
• Sri Lanka in a Guinness Record Initiative
• Sri Lanka Tourism launch 200 million new brand building strategy
• 1st time -SL Tourism in Global Cruise push in Busan Korea.
• Sri Lanka Tourism practice nation brand building pillar support
• Expo Milano 2015: Global Endorsement for Sri Lanka
• 14,270 visitors experience Sri Lankan treasures - Expo 2015
• Sri Lanka Tourism in joint promotion talks with Tourism Maldives
• Sri Lanka Tourism- One Island, thousand treasures
• Sri Lankan Disney Film cross $14.3 million ticket sales in US
• Grow without hurting the Environment – Sri Lanka ranked low at 103
• Private sector thumps up for Tourism strategy
• Sri Lanka Tourism wins Global award at Tourism Expo China
• Sri Lanka - one of the top stalls at Arabian Travel Fair as arrivals surge by 16.4%
• Sri Lanka Tourism launch focussed Marketing plan for Italy after a lapse of 2 years
• $1.3 million charter from Italy - 1st win from Expo 2015 !!
• Nation Brand building merges to destination marketing in today's digital age
• Expo 2015 launched: Sri Lanka to connect stronger to the west
• Chairman unite to power Brand Sri Lanka on a ROI model
• China offers Sichuan province World Tourism Fair Free for Sri Lanka
• Sri Lanka to focus on the $2 billion whale watching business
• Sri Lanka Cruise Tourism doubles - Global Marketing push locked
• ME grow by 20.1% in Q1- SL Tourism target Riyadh
• Sri Lanka tea board and Sri Lanka tourism partnership working globally
• UK grows by 14.8in Q1 - SL Tourism in marketing blitz in Birmingham
• 441 Australians cruise travelers visit Pinnawala
• Expo 2015 attracts 200 top SL private sector entities
• ‘MONKEY KINGDOM’- Sri Lanka in Disney’s Spotlight in the US
• Carles Puyol attracts 1 million views to Sri Lanka
• Focussed marketing plan launched for China as arrivals sore by 84.5%
• Tourist arrivals grow by 18% in March and 1st quarter by 13.6%
• Sri Lanka exports revving for this year’s historic Milano blitz
• Lanka’s brand value to reach US$ 79 b in 2015
• Sri Lanka Tourism tie up with National Craft Council for Global Promotions
• MOU with CCTV mooted by Minister of Tourism
• Sri Lanka Tourism Strategy - China 2015 launched with private sector
• Russia – Sri Lanka Tourism does focussed brand building
• Sri Lanka Unites – Expo Milano 2015
• Sri Lanka Tourism enters the $40 bn Cruiseline business
• Sri Lanka Tourism becomes top 4 at Global Tourism show
• Sri Lanka Tourism to focus on Swedish Market with Scene based Marketing
• Sri Lanka Tourism to invest Rs.1.2 bn only on trade fairs globally
• Sri Lanka Tourism includes Scandinavian countries in focus market drive
• Sri lanka tourism taps high potential czech republic market
• Sri Lanka launches new product - Ramanya Trail
• Recreation Tourism - a new trend globally
• Tourism "Celebrate Colombo" with Amazing Rides at CFW 2015
• Sri Lanka tea board and Sri Lanka tourism partnership working at ITB
• Sri Lanka Tourism and Sri Lankan air lines tie up at ITB
• After 10 years the Tourism hierarchy at ITB
• Sri Lanka Tourism to "Celebrate Colombo" at CFW 2015
• Sri Lanka Tourism win at GITF China
• Sustainability is a way of life for Sri Lanka - Navin
• German Governemt supports the New government vision
• New Sri Lanka tourism chief, new spirits- launches new business model
• “Positive Transformation” - Sri Lanka's theme at ITB 2015
• The rescue mission of Dutch couple tells the world how much we care for Foreign Guest
• Sri Lanka Tourism and Tea Board in a Rs.1bn tie up
• UK travellers to woo Sri Lanka as a Weddings & Honeymoons destination
• Sri Lanka Tourism gathers momentum at key Italian Travel Fair
• One Million Trees Project
• Marketing Sri Lanka via Film Tourism
• Mega Travel Influencer ‘Nas Daily’ join-hands to promote Tourism in Sri Lanka November 24, 2023
• Sri Lanka celebrates its milestone surpassing 100,000 Russian arrivals through direct flights August 8, 2023
• The 67th Conference of TAAI commenced at the BMICH in Colombo August 8, 2023
• Sri Lanka Tourism promotes its Travel and Tourism Potential in three Australian cities July 17, 2023
• All set for the TAAI Convention hosted by Sri Lanka Tourism held from 6th - 9th July July 6, 2023
• Sri Lanka Tourism hosts a gala Sri Lankan themed dinner for New Zealand and Sri Lankan Women’s Cricket teams July 6, 2023
• Sri Lanka Tourism bounce back with a positive influx of tourist arrivals July 6, 2023
• New Zealand Women’s cricket team receive a warm welcome from Sri Lanka Tourism on their first Sri Lanka tour in 11 yea July 6, 2023
• SLCB Unveils MICE Training Programme for Regional Hoteliers in Kandy & Nuwara Eliya Regions June 23, 2023
• 'Air Seychelles' makes its Inaugural flight to Sri Lanka, with Familiarization Tours in line June 23, 2023
• SLTPB and SLAITO partners to host the 67th Convention of TAAI in Colombo June 20, 2023
• UK Bloggers & Influencers FAM Tour in Sri Lanka Showcases Island's Captivating Beauty and Diverse Socio-Cultural Facets June 19, 2023
• Sri Lanka Tourism Taps Middle Eastern Region at the Arabian Travel Market (ATM) – 2023 June 13, 2023
• Sri Lanka Tourism makes waves at the Guangzhou International Travel Fair (GITF 2023) June 7, 2023
• “Cordelia Empress’’ makes her maiden call on Hambantota Port June 7, 2023
• Vietnamese Media Personnel impressed with Sri Lankan attractions June 7, 2023
• "Seeing is Believing” campaign is launched by Aitken Spence, Jetwing, Cinnamon in collaboration with Sri Lanka Tourism May 19, 2023
• The Queen of Polish Pop “DODA” visits Sri Lanka to promote the destination among the Polish Travelers May 15, 2023
• Spanish Travel influencers conclude familiarization trip on a successful note May 10, 2023
• An Island’s Eleven – A complete history of Sri Lanka Cricket May 8, 2023
• Korean Media Personnel Highlights Sri Lanka as a must visit Tourist destination April 18, 2023
• Foreign couple enter wedlock going by the Sri Lankan tradition April 17, 2023
• Forbes lists Sri Lanka as one of the 23 best places to visit in 2023 April 17, 2023
• Sri Lanka Tourism hosts a FAM tour for Filipino Tour operators in order to enhance Bilateral and Business connections April 11, 2023
• Australian Travel Agents Experience Sri Lanka’s uniqueness on FAM Tour April 11, 2023
• Journalists and bloggers across the globe join hands together to promote Sri Lanka April 11, 2023
• Sri Lanka participation at Outbound Travel Market (OTM) Jio World Convention Centre | Mumbai 02 - 04 February, 2023 April 11, 2023
• Sri Lanka becomes Cynosure at MITT Travel Show in Russia 16th to 18th March 2023 March 29, 2023
• All set for the world’s largest all female Adventure Challenge,’’ RAID AMAZONES 2023’’ March 24, 2023
• Sri Lanka welcomes the first group of Chinese tourists for 2023 with open arms March 10, 2023
• Sri Lanka Targets German Travelers at ITB in Berlin March 10, 2023
• Sri Lanka participates at the Milano BIT 2023, International Tourism Exchange 12 – 14 Feb 2023 March 2, 2023
• Indian Social Media influencers conclude their all island bike tour on a positive note February 24, 2023
• Veteran Indian Movie star promotes Sri Lanka across the world January 28, 2023
• Sri Lanka Tourism returns to Spanish Market after pandemic January 27, 2023
• Italian Media personnel mesmerized with Sri Lanka’s cultural diversity January 16, 2023
• ‘’ Race the Pearl ‘’ concludes with the French –British domination November 18, 2022
• Sri Lanka Tourism collaborates with Air Arabia to host a group of Travel Agents from Azerbaijan November 16, 2022
• Sri Lanka Targets Travellers at World Travel Market (WTM) in London November 9, 2022
• Sri Lanka Tourism focuses on the Egyptian Market, by hosting an Industrial FAM Tour For Egyptian Travel Agents November 4, 2022
• Sri Lanka has taken the limelight in Bollywood & Sandalwood Cinemas with Yohani October 21, 2022
• Sri Lanka Tourism embarks on a series of Road Shows in India September 23, 2022
• Culture, Cuisine, dance and destination featured at Sri Lanka Cultural Festival Stockholm September 6, 2022
• Developing cultural and historical ties between India and Sri Lanka through the “Murugan Trail” August 29, 2022
• Indian Media and Travel influencers have taken the lead to support Sri Lanka Tourism August 15, 2022
• Sri Lanka Masters Hockey Men teams to take part in 2022 World Cup in England August 10, 2022
• A delegation of students from the University of Lincoln arrives on a Study Tour to Sri Lanka July 5, 2022
• Sri Lanka participates at South Asia’s Travel and Tourism Exchange (SATTE) 2022 at India Expo Mart, Greater Noida, Del June 3, 2022
• LEASING OF UCHCHAMUNAI ISLAND IN KALPITIYA May 15, 2022
• Sri Lanka Tourism Promotion Bureau welcomes Israeli Film Crew April 22, 2022
• Singapore Airlines signs MOU with Sri Lanka Tourism Promotion Bureau April 22, 2022
• Promoting Sri Lanka and its many diverse facets to the World April 22, 2022
• Media personnel from Korea conclude their FAM Tour in Sri Lanka April 11, 2022
• The 2nd stage of Raid Amazones 2022 concludes with Adventure, Energy and Enthusiasm April 7, 2022
• The Second stage of Raid Amazones 2022 (Video Highlights ) March 30, 2022
• The 2nd edition of Raid Amazones kicks off in style with another 214 participants ready to face the challenge March 30, 2022
• Sri Lanka Tourism’s Influencer Program continues to create global buzz by making the island a ‘Bucket List Holiday D March 25, 2022
• Swedish Tourism Industry specialists and Tour Operators to enhance partnerships to elevate Tourism to Sri Lanka March 25, 2022
• The first stage of Raid Amazones 2022 concludes on a Successful Note March 23, 2022
• The first stage of Raid Amazones 2022 concludes on a Successful Note ( Video Highlights ) March 23, 2022
• Raid Amazones 2022 Continue for the 4th Successive Day - Highlights (Images/videos) March 22, 2022
• Raid Amazones 2022 -3rd and 4th day's highlights March 20, 2022
• Raid Amazones, the largest tourism program in the country after the Covid -19 pandemic - Day 02 March 19, 2022
• Vietnamese Tour operators arrive in Sri Lanka for a Media and Trade FAM March 16, 2022
• RAID AMAZONES arrival and the welcome at Sigiriya March 16, 2022
• Raid Amazones, the largest tourism program in the country after the Covid -19 pandemic begins March 16, 2022
• Participants and officials of ‘’Raid Amazones ‘’ arrive in the island to take part in the world’s largest ‘ March 15, 2022
• Sri Lanka to be promoted all across Poland as a paradise destination March 15, 2022
• Sri Lanka Tourism continues to earn high media coverage at EXPO 2020 Dubai March 14, 2022
• Sri Lanka to boost awareness among Bangladesh tourists March 11, 2022
• TVN Discovery/National Geographic Traveler FAM Tour March 6, 2022
• The Joint Press Release by Sri Lanka Embassy in Germany, German Travel Association- DRV and Sri Lanka Tourism Promotion March 5, 2022
• Sheikh Mohammed bin Rashid of the UAE and H.E. President Gotabaya Rajapaksa Visit Sri Lanka Pavilion at Expo 2020 Duba February 22, 2022
• Sri Lanka Tourism and Health Guidelines February 22, 2022
• Press Release: Santani becomes the first Sri Lankan hotel to be selected as “worlds best” – hailed as Best Wellnes February 22, 2022
• Sri Lanka Tourism Facilitates the country’s first Cable Car Project to take off soon. February 22, 2022
• Regarding the photo of ‘Pattipola Tourist Comfort Centre’ that is being widely circulated across social media. February 22, 2022
• The Sri Lanka Virtual MICE Expo 2021 breaks new ground February 22, 2022
• Brand Sri Lanka reports robust health as per latest brand report February 22, 2022
• Sri Lanka Tourism kick-start an aggressive media and travel influencer campaign for Russia and Ukraine markets February 22, 2022
• EXPO 2020 DUBAI Tourism earns high media mileage February 22, 2022
• Sri Lanka Tourism commands attention at World Routes 2021 February 22, 2022
• Sri Lanka Tourism and Australia’s MDF webinar to Share Insights from 10,000 Consumers from 10 Key Markets to Strategic February 22, 2022
• Sri Lanka Pavilion at Expo 2020 Dubai Welcomes Queens Baton Relay February 21, 2022
• Sri Lanka Tourism supported by EU to develop wellness tourism February 14, 2022
• Brides of Sri Lanka magazine together with Galle Face Hotel hosts ‘Wedding Week 2022’ February 8, 2022
• Sri Lanka Tourism welcomes the Trade Fam Tour from Russia & Ukraine February 8, 2022
• Sri Lanka Tourism hosts Miss International UK January 3, 2022
• Sri Lanka, the next holiday destination for Australian tourists promoted in Melbourne November 21, 2021
• Destination Sri Lanka presented at TNM - Sweden’s premier Tourism event November 15, 2021
• Sri Lanka is now open for International Travellers November 15, 2021
• Sri Lanka spreads its holiday vibes at WTM, as vibrant and a unique travel destination November 10, 2021
• DEEPAWALI, TURNING A NEW CHAPTER FOR INDO-LANKA CULTURAL & TOURISM RELATIONS November 10, 2021
• Sri Lanka poised to see upsurge of Polish tourists November 8, 2021
• Sri Lanka opens its doors to international travellers to experience travel and adventure November 3, 2021
• Sri Lanka plans Virtual MICE Expo to sustain buzz on the destination in the global business community October 29, 2021
• Sri Lanka Tourism kicks off film tourism promotions within Indian Cinema to attract more Indian tourists to the island October 26, 2021
• Sri Lanka Pavilion shines through October 21, 2021
• Sri Lanka Voted among ‘The Best Countries to Travel to’ in Condé Nast Traveler Readers’ Choice Awards October 16, 2021
• Social media rant investigated October 13, 2021
• Sri Lanka Tourism Promotion Bureau conducts an awareness session via zoom for Outbound travel agents and tourism stake October 11, 2021
• Sri Lanka celebrates the World Children’s Day in Austria October 11, 2021
• Sri Lanka Tourism Strategically Promoted in France October 6, 2021
• Sri Lanka pavilion inaugurated at Expo 2020 Dubai October 4, 2021
• Sharing the future tourism prospects in Sri Lanka with Vietnamese Travel Agents September 29, 2021
• Sri Lanka Tourism Achieves Growth through Strategic Partnerships with Foreign Missions September 29, 2021
• Sri Lanka Tourism commemorates World Tourism Day 2021 September 27, 2021
• Travel Talk Article - 2nd September 2021 September 23, 2021
• Popular Couch Safari Back with Wilpattu National Park September 22, 2021
• Discover the Wonders of Wilpattu National Park Sri Lanka via Wildlife Streaming September 16, 2021
• Sri Lanka Tourism Promotion Bureau, in collaboration with the Consulate General of Sri Lanka in Mumbai, conducts a Webin September 14, 2021
• Recognising the vital role of SMEs in Sri Lanka’s Tourism Sector September 1, 2021
• The Kandy Esala Perahera Live-Streamed Globally August 31, 2021
• SRI LANKA PAVILLION TAKES SHAPE FOR EXPO 2020 DUBAI August 13, 2021
• Sri Lanka Tourism Lures Digital Nomads July 13, 2021
• Initiative to vaccinate those who are involved in the Tourism industry in order to rejuvenate Tourism July 12, 2021
• Sri Lanka Tourism enables sustainable development July 12, 2021
• Bloomberg Lists Sigiriya as one of the new Seven Wonders of the World July 4, 2021
• Sri Lanka Tourism Harnesses Technology to Enhance the Traveler Experience June 29, 2021
• Keep the Sri Lankan Holiday Dream Alive June 14, 2021
• The Sri Lanka Institute of Tourism and Hotel Management (SLITHM) signs MoU with Ecole hôtelière de Lausanne June 11, 2021
• Digital Transformation of the Sri Lanka Institute of Tourism & Hotel Management May 11, 2021
• Experiences Reshaping Tourism May 5, 2021
• CNN Shines Global Spotlight on Sri Lanka Tourism May 4, 2021
• Sri Lanka Tourism Hosts a Virtual Media Conference with German and Swiss Media April 29, 2021
• Global Tourism Industry News April 28, 2021
• Sri Lanka Tourism gears up for the turn over a new page in tourism – with a webinar for UK based Tour Operators and Me April 20, 2021
• Sri Lanka Tourism ‘s International Travel Blogger & Journalist Program to support SME’s April 7, 2021
• SRI LANKAN TOURISMS’ BIO BUBBLE RECOGNIZED AT ITB BERLIN April 1, 2021
• Sri Lanka Tourism Development Authority approves Bolagala Floating Agro Tourism Resort in Katana – a novel Agro Touris March 24, 2021
• Sri Lanka Convention Bureau launches “Meet in Sri Lanka” series to resume MICE Tourism. March 17, 2021
• MICE Tourism Media Release March 5, 2021
• Sri Lanka Tourism to launch ‘Global Communication Campaign’ March 5, 2021
• Covid-19 Vaccination for the Tourism industry March 4, 2021
• CNN hails steps taken to reopen tourism in Sri Lanka February 27, 2021
• ‘Hello Again’ virtual tourism awareness session held for US based tour operators and media February 1, 2021
• German travellers visiting Sri Lanka with the opening of the Airport for international Tourists January 23, 2021
• AS SRI LANKA OPENS FOR TOURISM A GERMAN DELEGATION VISITS SRI LANKA ON AYURVA TOURISM January 23, 2021
• SRI LANKA TOURISM GEARS UP TO WELCOME INTERNATIONAL VISITORS January 18, 2021
• The second BIMSTEC Network of Tour Operators meeting concludes with new initiatives for developing regional tourism December 18, 2020
• CHINESE INTERNATIONAL TRAVEL MART OPEN FOR VIRTUAL TRAVEL BUSINESS SLTPB Registered Businesses to have extended 6 month December 11, 2020
• PATA PROVIDES GLOBAL. EXPERT MENTORING FOR SRI LANKA TOURISM TO REDESIGN REVIVAL STRATEGY POST COVID-19 December 10, 2020
• The World Travel Market - UK (WTM) Virtual Event held 9th – 11th November 2020/ Sri Lanka Tourism aims at upsurge in November 25, 2020
• Sri Lanka Tourism's Wildlife Streaming event “Couch Safari' - A resounding success November 23, 2020
• Sri Lanka Tourism goes global on Nile TV to woo the Mediterranean traveler November 16, 2020
• “Go on Safari on the couch " –Wild Life streaming in Sri Lanka National Parks draws attraction from the Turkish trav November 16, 2020
• SRI LANKA TOURISM ENGAGES AUSTRALIA’S KEY STAKEHOLDERS on Destination Readiness and Innovation in a New Era November 13, 2020
• Couch Safari – Sri Lanka Tourism’s virtual adventure gains popularity among international travellers November 10, 2020
• Couch Safari - Taking Srilanka wild life to the world October 28, 2020
• ‘Go on a couch safari’ concept to be promoted by Sri Lanka Tourism October 22, 2020
• ENGAGING KEY SOURCE COUNTRY TOURISM STAKEHOLDERS VIA WEBINARS SLTPB teams up foreign missions to upsurge Post COVID Tou October 22, 2020
• Sri Lanka Tourism attends Virtual ‘ANTOR Meets the Media’ October 13, 2020
• Sri Lanka Tourism collaborates with International Travel Influencers to keep alive ‘Sri Lankan Holiday’ dream October 12, 2020
• Sri Lanka shows it’s potential at the “Flavours of Sri Lanka” Destination Promotion Event October 8, 2020
• Sri Lanka celebrates the World Children’s Day in style at Vienna, Austria October 8, 2020
• Sri Lanka Tourism reaches out to Sri Lankan Missions Overseas;H.E. Dr. Palitha Kohona, newly appointed Ambassador to Chi September 26, 2020
• Adapting to new normal, Sri Lanka Tourism goes virtual to promote ‘Wildlife’ September 23, 2020
• Sri Lanka Tourism is set to celebrate World Tourism Day 2020 under the theme “Tourism and Rural Development” from 25 September 22, 2020
• CNBC to promote Sri Lanka Tourism in Goodwill gesture September 15, 2020
• SLTDA creates provisional licensing to assist SMEs. July 16, 2020
• Sri Lanka Tourism to support SME’s and product development with EU funding July 9, 2020
• Sri Lanka Tourism lobbies for inclusion in travel corridors July 8, 2020
• BBC collaborates with Sri Lanka Tourism to revive the Tourism Sector July 7, 2020
• Tourism Ministry and SLTDA step in to provide relief to the Tourism industry stakeholders July 7, 2020
• Sri Lanka Tourism is all set to host UNWTO’s 32nd Asia and the Pacific Virtual Joint Commission Meeting tomorrow. June 29, 2020
• Sri Lanka Tourism Post COVID-19 - Way Forward June 25, 2020
• 11,389 tourists in Sri Lanka currently and Sri Lanka Tourism requests them to register with the recently launched “Tou May 7, 2020
• Relief Measures for Tourist Guides during the COVID -19 outbreak April 12, 2020
• Arrangements are in place for international tourists to get to their home countries – Sri Lanka to allow charter fligh March 26, 2020
• Sri Lanka to host top UN World Tourism Organization Conference in Colombo. March 3, 2020
• SLTDA and BOI sign MoU to enhance cooperation between the two agencies. February 28, 2020
• Press Release: Sri Lanka Tourism and Police in discussion to enhance the safety and security of tourists. February 25, 2020
• Sri Lanka Tourism kicked off aggressive travel blogger & influencer campaign for 2020 by inviting 27 International Trave February 25, 2020
• Spanish travelers enthralled by Sri Lanka at FITUR International Travel Fair 2020 Madrid, Spain February 24, 2020
• Sri Lanka shows its colors at FESPO Travel Fair, Zurich, Switzerland February 20, 2020
• Indian visitors embrace Sri Lanka’s Tourism attractions with enthusiasm at the Outbound Travel Mart (OTM) 2020, in Mum February 13, 2020
• Sri Lanka shows its capability at the Wanderlust Travel Reader Awards 2020 February 13, 2020
• Sri Lanka becomes the centre of attraction at the Vakantiebeurs Travel Fair 2020 February 13, 2020
• Sri Lanka Tourism Promotion Bureau shows it’s potential at CMT 2020, Germany January 26, 2020
• A high profile delegation from Holland arrives in Sri Lanka for a familiarization visit January 21, 2020
• Sri Lanka Tourism Promotion Bureau collaborates with ITV UK for destination promotion January 18, 2020
• Sri Lanka Tourism Promotion Bureau makes a successful contribution at SATTE 2020 January 16, 2020
• Sri Lanka targets more Western European tourist arrivals at the ILTM, Cannes 2019 January 13, 2020
• Sri Lanka named as Asia’s best destination for Wildlife tourism at Top Asia Corporate ball 2019, and selected for the January 6, 2020
• Sri Lanka Tourism shares the spirit of Christmas with local & foreign tourists December 27, 2019
• Sri Lanka appreciated as “The Destination for the Rising Chinese travellers’’ in Chengdu Sichuan. December 24, 2019
• Sri Lanka kicks off Tourism Promotional Evening and Cultural night in Dubai parallel to the Dubai Rugby sevens. December 20, 2019
• WTM London unveils Sri Lanka as premier partner for 2019 December 20, 2019
• Sri Lanka participates in the fourth travel Expo Exhibition in Ankara, Turkey December 17, 2019
• Sri Lanka highlights its Tourism Potential at the International Luxury Travel Market (ILTM) 2019, Shanghai, China December 16, 2019
• Sri Lanka showcases it’s potential at the China International Travel Mart (CITM 2019), Shanghai, China December 13, 2019
• Japanese Tour Operators/ Agents participate in a FAM Tour to promote Sri Lanka as a travel destination December 4, 2019
• Vistara , India’s finest full service carrier inaugurates Mumbai – Colombo service December 2, 2019
• Sri Lanka Promoted As A Travel Destination In Belgium November 27, 2019
• Digital Billboard Campaign to promote SL Tourism in Netherlands for the first time November 27, 2019
• Sri Lanka Tourism holds ‘’Taste of Abu Dhabi ‘’ in collaboration with the Sri Lanka Embassy in the U.A.E November 25, 2019
• Sri Lanka Participates at Travel News Market 2019- Stockholm November 25, 2019
• “Feel & Share So Sri Lanka” - international Travel Media & Blogger Promotional Program geared-up by Sri Lanka Touri November 20, 2019
• Newly renovated Tourist Information Centre opens in Kandy November 15, 2019
• Sri Lanka bags two awards at the World Travel Awards 2019 November 15, 2019
• Sri Lanka Participates at ITB ASIA 2019 in Singapore November 15, 2019
• Sri Lanka makes a hall mark at the Swiss International Holiday Exhibition in Lugano, Switzerland November 15, 2019
• Sri Lanka Tourism partners with several International Organizations at IMM Asia 2019 November 15, 2019
• Sri Lanka promotes tourism at the International Tourism and Travel Show in Montreal November 15, 2019
• International Travel Influencers step-up to Give back to the nature in Sri Lanka November 14, 2019
• Popular Travel blog ‘’My Adventure across the world ‘’ takes Sri Lanka to the centre stage November 14, 2019
• LOT Polish Airlines makes its inaugural flight to Sri Lanka November 14, 2019
• Costa Victoria makes her debut call at the port of Colombo November 14, 2019
• Sri Lanka dazzles as Premier Partner at World Travel Market November 11, 2019
• Sri Lanka Tourism Celebrates the Big Win by Santani at the World Travel Market UK November 9, 2019
• A high profile delegation from Belgium arrives in Sri Lanka for a familiarization visit November 6, 2019
• Sri Lanka shows its prestige at JATA Tourism Expo 2019 November 5, 2019
• Sri lanka promotes tourism at the international book fair in frankfurt October 28, 2019
• The German Travel Association extends its support to Sri Lanka Tourism October 28, 2019
• Italian Celebrity Chef to support Sri Lanka Tourism October 24, 2019
• Sri Lanka strikes a promising high at Travel Fair in Italy October 17, 2019
• Australian Travel Agents impressed with Sri Lanka Tourism October 17, 2019
• Recognizing Jaffna: A Culinary Adventure by Popular YouTubers - Chopstick Travel October 10, 2019
• Sri Lankan Holidays launch in Dubai October 7, 2019
• Sri Lanka showcases sustainable tourism at MATTA Trade Fair 2019 October 4, 2019
• Sri Lanka shows its potential at the OTDYKH Leisure & Tourism fair October 2, 2019
• Sri Lanka Tourism gains momentum at IFTM TOP RESA Travel Fair 2019 in Paris, France October 2, 2019
• So Sri Lanka Pro 2019 kick starts on a triumphant note October 2, 2019
• Sri Lanka Tourism Celebrates World Tourism Day with Foreign Guests at Bandaranaike International Airport (BIA) September 30, 2019
• Tourism Promotions Bureau Starts Global TV advertising to boost tourism to Sri Lanka September 20, 2019
• So Sri Lanka Pro 2019 September 11, 2019
• Sri Lanka Tourism Promotion Bureau welcomes a delegation of high profile Indian journalists to Sri Lanka September 10, 2019
• Sri Lanka Tourism gears up for the So Sri Lanka Pro 2019 September 6, 2019
• Sri Lanka Tourism Promotion Bureau hosted the Board of Directors meeting of United Federations of Travel Agents Associat September 6, 2019
• Ministers Initiative in Thailand pays Dividends September 4, 2019
• Tourism Industry commends the lifting of the state emergency September 3, 2019
• Visa Fee Exempted to 48 countries in order to bring more tourists to the country August 30, 2019
• Sri Lanka gears up for the Global Bohra Convention 2019 August 27, 2019
• Australian Tour Operators Chairman meets the Tourism Minister August 27, 2019
• International Culinary YouTubers Explore Colombo Cuisine August 16, 2019
• Sri Lanka Tourism Promotion Bureau hosts networking session for travel bloggers August 15, 2019
• Sri Lanka shines at the Shopping Mall Promotion in Malaysia August 6, 2019
• Chinese journalists on FAM tour July 24, 2019
• The West Asia Baseball Cup 2019 July 19, 2019
• Capitalizing on increased interest by Aussie tourists July 17, 2019
• Thai expertise to expedite tourism recovery July 4, 2019
• Sri Lanka launches major tourism drive in China July 3, 2019
• Chinese delegation calls on SLTPB for a visit to extend support to boost Tourism July 1, 2019
• Sri Lanka bags the award for the best performance at SITIF 2019 July 1, 2019
• Sri Lanka Tourism shines in Vistula Boulevards in Warsaw, Poland June 18, 2019
• Sri Lanka showcases its best at the Carnival of Cultures June 18, 2019
• Sri Lanka Tourism launches special promotional campaign in India June 13, 2019
• Sri Lanka Tourism; The Steady Road to Recovery May 28, 2019
• Career tourism professional has been appointed as the Managing Director of the Sri Lanka Tourism Promotions Bureau May 27, 2019
• Thai Buddhist group, a beacon of blessings and hope May 23, 2019
• Social Media influencers and journalists show renewed interest in Sri Lanka May 14, 2019
• “Let us unite and work against global terrorism” - Sri Lanka Tourism addresses global media at ATM, Dubai May 3, 2019
• Sri Lanka Tourism begins destination brand recovery process April 30, 2019
• Sri Lanka tourism industry defiant after deadly attacks UAE welcomes Sri Lanka with open arms Sri Lanka sets its sight o April 30, 2019
• The visa on arrival programme on hold in response to security concerns April 26, 2019
• A statement from the International Congress & Convention Association (ICCA) CEO Senthil Gopinath on the recent events in April 26, 2019
• Creating awareness on Sri Lanka about the current situation (Q & A) April 26, 2019
• Statement from Sri Lanka Tourism (SLTDA and SLTPB) April 26, 2019
• Sri Lanka captures the hearts of Italians with eye catching promotions at BIT Travel Fair April 23, 2019
• About the Conference of the Parties (CoP) of CITES April 8, 2019
• Sri Lanka tantalises taste-buds at Taste of Dubai April 2, 2019
• Over 3000 tourists arrive onboard two cruise ships to Sri Lanka April 1, 2019
• First Ever Tourism Campaign in South Africa April 1, 2019
• “So Sri Lanka” branding promoted at IMM - Berlin March 11, 2019
• Sri Lanka Tourism unveils new documentary at ITB March 11, 2019
• ‘So Sri Lanka’ takes global media by storm March 11, 2019
• Marketing Drive by Sri Lanka Tourism at Thai International Travel Fair 2019 March 8, 2019
• Sri Lanka dazzles in the heart of Bollywood Once again March 8, 2019
• Global Instagram Titans join hands with Sri Lanka Tourism to get inspired by their global 22 million travel seeking foll March 6, 2019
• Spanish travelers enthralled by So Sri Lanka experience at FITUR Travel Fair, Spain 2019 February 20, 2019
• MS Queen Mary passenger cruise arrival 2019 February 18, 2019
• “So Sri Lanka” won the Best Decorated International Pavilion at the 26th PTAA Travel and Tour Expo 2019 – Manila, February 14, 2019
• Sri Lanka to take sports Tourism towards a new dimension February 11, 2019
• OTOAI to host annual convention in Sri Lanka February 7, 2019
• Sri Lanka, a must travel destination February 5, 2019
• Sri Lanka shows its prestige at the CMT Germany February 1, 2019
• Sri Lanka makes a successful participation at SATTE 2019 January 23, 2019
• Sri Lanka takes the Centre stage at Vakantiebeurs January 18, 2019
• Three cruise liners ferry in over 7000 tourists to Sri Lanka December 24, 2018
• Sri Lanka reach new heights in world luxury travel trade at ILTM Travel Fair, Cannes, France 2018 December 20, 2018
• Sri Lanka steals the spotlight at historical city of Izmir December 13, 2018
• Sri Lanka at Emirates Dubai Rugby Sevens December 13, 2018
• CEAV congress ends on successful note December 12, 2018
• Sri Lanka shines at TT Warsaw November 29, 2018
• British film location managers scout for scenic spots November 28, 2018
• Situation Update November 19, 2018
• Lonely Planet’s best travel destinations for 2019 revealed November 12, 2018
• Sri Lanka attracts charter flights from Europe November 9, 2018
• Sri Lanka Tourism Welcomes Barmy Army November 9, 2018
• Sri Lanka Tourism Promotion Bureau, launches Sri Lanka’s new destination brand “So Sri Lanka” November 9, 2018
• Legendary Vagabrothers geared up to take Sri Lanka to the world November 9, 2018
• Sri Lanka shines at JATA Tourism Expo 2018 in Japan October 25, 2018
• Enchanting Lanka Presented to French Media at Cercle de l'Union Interalliee Paris France October 17, 2018
• Sri Lanka Tourism gains momentum at 40th Anniversary Edition of IFTM TOP RESA Travel Fair 2018 in Paris France October 15, 2018
• Film Fare selects Sri Lanka to do the cover shoot of its November issue October 10, 2018
• Sri Lanka Strengthens ties with the Russian Counterparts October 10, 2018
• Sri Lanka Tourism makes inroads into Scandinavia October 8, 2018
• Sri Lanka recognized as Asia’s Leading Adventure Tourism Destination September 13, 2018
• Roadshow Germany 2018 September 6, 2018
• Leisure and golf, a new tourism trend September 1, 2018
• SLTPB scales up tourist arrivals with roadshows August 31, 2018
• Discovering Sri Lanka’s lesser known attractions through the eyes of social media influencers August 17, 2018
• Sri Lanka beckons Indian travellers to its Ramayana Yathra August 3, 2018
• Sri Lanka Tourism bags the best performance award at KOFTA 2018 August 3, 2018
• Sri Lanka Tourism woos tourists from India August 1, 2018
• Sri Lanka Tourism carrying out multi-platform global campaigns June 28, 2018
• The Tourism Village at Kajugama - Bataleeya April 20, 2018
• Minister assures safety of tourists; tough action against errant establishments April 19, 2018
• Sri Lanka Tourism impacts French consumers at Salon Mondial Du Tourism (SMT) Travel Fair, Paris, France 2018 April 10, 2018
• Sri Lanka successfully participates for the first time at DTM 2018 April 10, 2018
• Underwater with Sri Lanka's sperm whales – in pictures April 6, 2018
• Sri Lanka strengthens its industrial ties with Singapore at NATA’s Travel Fair 2018 April 5, 2018
• Russian visitors impressed with Sri Lanka’s diversity April 2, 2018
• Sri Lanka to be the next uprising Paradise for Travel Influencers from around the Globe SLTPB Visiting Blogger Program g April 2, 2018
• Sri Lanka Tourism targets top source markets from Western Europe April 2, 2018
• Another feather added to Sri Lanka’s cap by the National Geographic March 23, 2018
• Update on current situation in Sri Lanka -Kandy returns to normalcy March 21, 2018
• SLTPB Visiting Blogger Program geared up for aggressive social media promotion in 2018 with World’s Top Travel influen March 19, 2018
• Sri Lanka successfully participates at the Jeddah International Travel & Tourism Exhibition (JTTX-8) 2018 & Road Show in March 16, 2018
• Sri Lanka Tourism rolls out effective media campaign at ITB 2018 March 15, 2018
• ITB is an excellent setting for B2B meetings March 15, 2018
• Sri Lanka Tourism aggressive on media & publicity @ ITB 2018 March 15, 2018
• Sri Lanka Shines at ITB Despite Kandy Blip March 15, 2018
• SRI LANKA PARTICIPATION at ASTINDO 2018 March 15, 2018
• Destinations - The Holiday and Travel Show– Event City Exhibition Centre 17th to 21st January 2018- Manchester February 26, 2018
• Holiday World Show 2018 in Dublin Ireland February 22, 2018
• Sri Lanka Tourism shines in the Mediterranean at the IMTM Travel Fair 2018 February 21, 2018
• Sri Lankan Consulate General in Dubai celebrates 70th Anniversary of Sri Lanka’s Independence and 25th year Anniversar February 21, 2018
• Sri Lanka targets approximately 450,000, Indian arrivals for the year 2018 February 14, 2018
• Sri Lanka Tourism sees Mumbai as a market for high growth February 8, 2018
• New dimension to promote Sri Lanka as a destination February 7, 2018
• Costa Neo Classica makes her first arrival on the dawn of 2018 January 29, 2018
• Sri Lanka recognised a preferred Film Destination for British Filmmakers January 3, 2018
• Best countries and cities to visit in 2018: The 18 places you should visit this year January 3, 2018
• Sri Lanka Tourism taps high-end Luxury French Travelers Participates at -ILTM Travel Fair in Cannes, France 2017 January 2, 2018
• Open Air Art Gallery December 22, 2017
• Iconic City Tour adds zest to Christmas Fest December 21, 2017
• Sri Lanka’s participation at the Winter Festival draws attention as an excellent family destination December 20, 2017
• Sri Lanka has been named as the most popular destination on Eurasia review December 20, 2017
• MS. Costa Neo Classica makes her second portof call to Sri Lanka December 15, 2017
• Sri Lanka Tourism concludes successful roadshows and food & cultural Event in Australia December 13, 2017
• Sri Lanka Tourism wins top award at E-Swabhimani Ceremony December 12, 2017
• TourismFest to Dazzle Colombo December 7, 2017
• Sri Lanka gets another feather in it’s cap as one of Asia’s most sought after travel destinations December 7, 2017
• “MS COSTA NEO CLASSICA” makes het debut arrival to Colombo Port on 5th December 2017 December 6, 2017
• Sri Lanka Tourism creates a global impact at the Family Traveller Awards November 28, 2017
• Travel Bloggers make Sri Lanka go viral on Social Media November 24, 2017
• The Family Traveller Awards 2017 reveals family-centric travel is booming November 24, 2017
• Sri Lanka Tourism strike an all-time high at IFTM TOP RESA 2017 Paris, France November 15, 2017
• “Ms MEIN SCHIFF 01” makes her debut arrival to Colombo Port on 13th November 2017 November 15, 2017
• Sri Lanka Tourism Promotion Bureau, title sponsor of the prestigious, annual British Guild of Travel Writers Awards, Lon November 14, 2017
• Sri Lanka Targets Leading Middle Eastern Tour Operators November 13, 2017
• Colombo to have its first international shopping experience with the Colombo International Shopping Festival November 13, 2017
• World Tourism day – 2017 November 13, 2017
• Commemoration of National Coastal and Marine Resources Convocation Week 2017 (15th – 22nd Sep 2017) November 13, 2017
• Sri Lanka Tourism makes inroads into Scandinavia November 13, 2017
• Sri Lanka captures the attention of Gujaratis November 13, 2017
• Sri Lanka’s Uniqueness attracts the Germans November 13, 2017
• Sri Lanka taps leading Malaysian Tour operators November 13, 2017
• Roadshow in Germany held on 12 September 2017 in Cologne. November 13, 2017
• Sri Lanka voted finalist for culture and Heritage Holiday Destination for UK Travel Awards November 13, 2017
• Developing connections through Culture and Heritage November 13, 2017
• Why Sri Lanka is the ultimate destination November 13, 2017
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• SRI LANKA CHALLENGED September 15, 2015
• Sri Lanka win the ' Best Stall' - China Xi'an Silk Road Tourism Expo 2015 September 15, 2015
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• Sri Lanka tourism to auction Ceylon Sapphire at Scandinavia TUR Travel Fair August 31, 2015
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• “Expo 2015 secure a 53 million Sapphire order for Sri Lanka” - Commissioner General Sri Lanka 2015 July 27, 2015
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• Sri Lanka Tourism to launch Monkey Kingdom in China July 9, 2015
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• Tourism Promotions Bureau Depoliticized - will work strongly with private sector ! June 24, 2015
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• Sri Lanka pavilion at Expo Milano cross 30,000 + visitors! June 8, 2015
• Miss Earth visits Sri Lanka Tourism whilst earnings touch $1billion by April 2015 June 8, 2015
• Miss Earth commends Colombo as top fastest growing tourist cities of 2015 June 8, 2015
• Sri Lanka in a Guinness Record Initiative June 3, 2015
• Sri Lanka Tourism launch 200 million new brand building strategy June 3, 2015
• 1st time -SL Tourism in Global Cruise push in Busan Korea. June 1, 2015
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• Sri Lanka Tourism wins Global award at Tourism Expo China May 11, 2015
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• Sri Lanka Tourism launch focussed Marketing plan for Italy after a lapse of 2 years May 7, 2015
• $1.3 million charter from Italy - 1st win from Expo 2015 !! May 6, 2015
• Nation Brand building merges to destination marketing in today's digital age May 6, 2015
• Expo 2015 launched: Sri Lanka to connect stronger to the west May 6, 2015
• Chairman unite to power Brand Sri Lanka on a ROI model April 30, 2015
• China offers Sichuan province World Tourism Fair Free for Sri Lanka April 28, 2015
• Sri Lanka to focus on the $2 billion whale watching business April 23, 2015
• Sri Lanka Cruise Tourism doubles - Global Marketing push locked April 22, 2015
• ME grow by 20.1% in Q1- SL Tourism target Riyadh April 22, 2015
• Sri Lanka tea board and Sri Lanka tourism partnership working globally April 21, 2015
• UK grows by 14.8in Q1 - SL Tourism in marketing blitz in Birmingham April 21, 2015
• 441 Australians cruise travelers visit Pinnawala April 21, 2015
• Expo 2015 attracts 200 top SL private sector entities April 21, 2015
• ‘MONKEY KINGDOM’- Sri Lanka in Disney’s Spotlight in the US April 8, 2015
• Carles Puyol attracts 1 million views to Sri Lanka April 7, 2015
• Focussed marketing plan launched for China as arrivals sore by 84.5% April 7, 2015
• Tourist arrivals grow by 18% in March and 1st quarter by 13.6% April 7, 2015
• Sri Lanka exports revving for this year’s historic Milano blitz April 7, 2015
• Lanka’s brand value to reach US$ 79 b in 2015 April 1, 2015
• Sri Lanka Tourism tie up with National Craft Council for Global Promotions April 1, 2015
• MOU with CCTV mooted by Minister of Tourism April 1, 2015
• Sri Lanka Tourism Strategy - China 2015 launched with private sector April 1, 2015
• Russia – Sri Lanka Tourism does focussed brand building April 1, 2015
• Sri Lanka Unites – Expo Milano 2015 April 1, 2015
• Sri Lanka Tourism enters the $40 bn Cruiseline business April 1, 2015
• Sri Lanka Tourism becomes top 4 at Global Tourism show April 1, 2015
• Sri Lanka Tourism to focus on Swedish Market with Scene based Marketing April 1, 2015
• Sri Lanka tea board and Sri Lanka tourism partnership working globally April 1, 2015
• Sri Lanka Tourism to invest Rs.1.2 bn only on trade fairs globally April 1, 2015
• Sri Lanka Tourism includes Scandinavian countries in focus market drive April 1, 2015
• Sri lanka tourism taps high potential czech republic market April 1, 2015
• Sri Lanka launches new product - Ramanya Trail April 1, 2015
• Recreation Tourism - a new trend globally March 23, 2015
• Tourism "Celebrate Colombo" with Amazing Rides at CFW 2015 March 23, 2015
• Sri Lanka tea board and Sri Lanka tourism partnership working at ITB March 23, 2015
• Sri Lanka Tourism and Sri Lankan air lines tie up at ITB March 23, 2015
• After 10 years the Tourism hierarchy at ITB March 23, 2015
• Sri Lanka Tourism to "Celebrate Colombo" at CFW 2015 March 23, 2015
• Sri Lanka Tourism win at GITF China March 23, 2015
• Sustainability is a way of life for Sri Lanka - Navin March 23, 2015
• German Governemt supports the New government vision March 23, 2015
• New Sri Lanka tourism chief, new spirits- launches new business model March 23, 2015
• “Positive Transformation” - Sri Lanka's theme at ITB 2015 March 8, 2015
• The rescue mission of Dutch couple tells the world how much we care for Foreign Guest March 8, 2015
• Sri Lanka Tourism and Tea Board in a Rs.1bn tie up March 8, 2015
• UK travellers to woo Sri Lanka as a Weddings & Honeymoons destination March 2, 2015
• Sri Lanka Tourism gathers momentum at key Italian Travel Fair February 26, 2015
• One Million Trees Project February 21, 2015
• Marketing Sri Lanka via Film Tourism February 18, 2015

Sri Lanka Tourism Promotion Bureau (SLTPB), under The Ministry of Tourism and Lands welcomed World's Top Travel Influencer Nusier Yassin also known as ''Nas Daily'’ to promote Sri Lanka as One of Best Travel Destinations in The World to Travel. As part of this exclusive social media-based campaign with Sri Lanka Tourism Promotion Bureau, Nas Daily social platforms where they have over 67 million followers base worldwide, will be posting various destination promotional posts, videos and stories to inspire social media savvy global travelers visit Sri Lanka within upcoming seasons.

Making a statement on Sri Lanka Tourism’s collaboration with Nas Daily, Minister for Tourism and Lands Mr. Harin Fernado stated, key focus of this campaign is to promote destination Sri Lanka via mainstream social media platforms by reaching out to millions of international social media users and creating an excitement and influencing to visit the island within upcoming seasons. Also, this campaign expects to create multiple unique reasons to visit destination Sri Lanka and encourage travelers to come back for more.

Living in the era of digital media, travel influencers have emerged as powerful storytellers by inspiring billions of social media users around the world. Unlike traditional advertising campaigns, influencers marketing campaigns have become a game-changing strategy for destination promotions. Influencers create greater impact on inspiring modern-day travelers by acting as Digital Word of Mouth, while generating long lasting publicity for destinations. Their genuine and personal social media channels provide insights that traditional advertisements can’t replicate, making them a trusted source for travel recommendations. Having average of 500 million views combinedly on social media (Facebook, YouTube, Instagram and Tik Tok) Nas Daily reaching up to 3.2 % of global population with 20 billion video impressions and generate 100 % organic views for their creative content. Nas Daily -social media content focused on incredible people, amazing places, unique inventions and impactful initiatives. Nas Daily platforms have over 67 million followers from worldwide. While maintaining over 30 + localize social media channels in different international languages, Nas Daily engage with vast diversity of social media users around the world, including: English, French, Spanish, Japanese, Chinese, Russian, Arabic, Portuguese, Turkey, Thai, etc. Having such a massive global follower base with major focus on segments such as travel, cultural exploration, current affairs and ability in reaching out to geographically diverse regions with different languages and cultures make Nas Daily is exceptional and stand out of all the other social media influencers in the world.

As part of the destination campaign with Sri Lanka Tourism Promotion Bureau, Nas Daily will be creating three unique tourism & related investment focused videos about Sri Lanka along with multiple other social media posts and stories. Over the 4 days compact filming schedule in Sri Lanka SLTPB’s International Media Team has taken Nas Daily Filming Crew to areas covering, Tea Plantations in Nuwara Eliya, Ella, Galle, Hikkaduwa and Colombo. This campaign expects to generate a massive global attention towards Sri Lanka, by highlighting the country as a ‘’Must Visit Destination in The World’. Visiting The Island for the 5 th time, Nuseir Yassin stated that ‘’Sri Lanka is like my second home. I had a great time here in Sri Lanka and definitely coming back for more’’. On his last day in Sri Lanka, Fans’ Meet & Greet was organized at the BMICH and over 500 die-hearted Nas Daily fans were appeared in the afternoon to meet Nuseir Yassin with gifts and Sri Lankan flags. Chairman SLTPB, Mr. Chalaka Gajabahu stated that ‘bringing Nas Daily to Sri Lanka is a great achievement for us on 2023 and this campaign expect a greater promotional milage to our tourism industry as well as to the island as an immediate outcome. This is a part of our integrated tourism promotional campaign where digital media will be paying a grater role by addressing to millions potential travelers in the world’’.

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Sat, 04 May 2024 Today's Paper

Sri Lanka Tourism attends EWPC 2024 to gain global wedding experiences

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The Sri Lanka Tourism Promotion Bureau jointly collaborated with the Sri Lanka Convention Bureau recently, participating in the Exotic Wedding Planners Conference (EWPC) 2024, alongside key industry participants.  This marked the first-ever presence of Sri Lanka at this renowned event, showcasing the country’s potential as a premier destination for weddings and events. The EWPC series is renowned for promoting networking, education, and business opportunities within the global wedding planning industry.  The 2024 conference drew in a diverse array of stakeholders, including leading wedding planners specializing in destination weddings, event planners, and suppliers. This year’s event focused on exploring new trends, developments, and innovations that enhance the scope and experience of weddings and events worldwide.

A highlight of the conference was the captivating presentation by Thisum Jayasuriya - Chairman Sri Lanka Convention Bureau, which captured the attention of approximately 400 participants from around the globe. During the business-to-business (B2B) sessions, the Sri Lanka counter attracted numerous wedding planners eager to learn more about hosting destination weddings in the picturesque island nation. As part of its commitment to nurturing these promising connections, Sri Lanka Tourism is planning a familiarization tour for potential wedding planners met during the conference. This initiative aims to showcase the diverse facilities and offerings that Sri Lanka can provide for memorable destination weddings. “With its rich cultural heritage, stunning landscapes, and warm hospitality, Sri Lanka is poised to emerge as a top choice for couples seeking unique and unforgettable wedding experiences. The successful participation in EWPC 2024 highlights Sri Lanka’s commitment to becoming a leading destination for weddings and events on the global stage,” added Jayasuriya.

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• 7 වන මහල, බටහිර කුළුණ , ශ්‍රී ලංකා සංචාරක හා හෝටල් කළමනාකරණ පුහුණු ආයතනය, ගාලුපාර, කොළඹ 03. ශ්‍රී ලංකාව.

සංචාරක අමාත්‍යාංශය

• No. 696/4, මරදාන පාර , කොළඹ 10. ශ්‍රී ලංකාව.

සංචාරක රාජ්‍ය අමාත්‍යාංශය

• 18 වන මහල, සුහුරුපාය , බත්තරමුල්ල, කොළඹ ශ්‍රී ලංකාව.

கௌரவ சுற்றுலாத்துறை அமைச்சர்

• 7 வது மாடி, இலங்கை சுற்றுலா மற்றும் ஹோட்டல் முகாமைத்துவ நிறுவனம் காலி வீதி, கொழும்பு 03, இலங்கை.

சுற்றுலாத்துறை அமைச்சு

• 2 வது மாடி, எசெட் ஆர்கேட் (பிரைவேட்) லிமிடெட், இல. 51/2/1, யோர்க் வீதி கொழும்பு 01. இலங்கை.

சுற்றுலாத்துறை இராஜாங்க அமைச்சு

• 18 வது மாடி, சுஹுருபாய, பத்தரமுல்ல கொழும்பு இலங்கை.

ගරු. හරින් ප්‍රනාන්දු මහතා

ගරු. අමාත්‍ය සංචාරක සහ ඉඩම් අමාත්‍යාංශය

ගරු. ඩයනා ගමගේ මහත්මිය

සංචාරක රාජ්‍ය අමාත්‍ය සංචාරක රාජ්‍ය අමාත්‍යාංශය

එච්.එම්.බී.පී. හේරත් මහතා

ලේකම් සංචාරක  සහ ඉඩම් අමාත්‍යාංශය

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Tourism News

සංචාරක පුවත්.

Mega Travel Influencer ‘Nas Daily’ join-hands to promote Tourism in Sri Lanka

Posted on July 20, 2018

Sri Lanka Tourism Promotion Bureau (SLTPB), under The Ministry of Tourism and Lands welcomed World's Top Travel Influencer Nusier Yassin also known as ''Nas Daily'’ to promote Sri Lanka as One of Best Travel Destinat

Sri Lanka celebrates its milestone surpassing 100,000 Russian arrivals through direct flights

Sri Lanka Tourism Promotion Bureau, in collaboration with Airport and Aviation Services organized a special ceremony to celebrate 100,000 tourist arrivals from Russian Federation through direct flights.

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ඉදිරි වැඩසටහන්, අමාත්‍යාංශ වීඩියෝ, tourist police unit details, සංචාරක පොලිස් ඒකක විස්තර, சுற்றுலா பொலிஸ் பிரிவு விவரங்கள்.

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Sri Lanka’s Prime Minister Dinesh Gunawardena has urged the country’s envoys to attract investments and tourists by taking advantage of Sri Lanka’s rich history and natural beauty, a press statement by the Sri Lankan PMO said.

During a meeting held at the Prime Minister’s office, Gunawardena told nine newly appointed ambassadors and the high commissioner that the country’s diplomatic practices have undergone a major transformation and today’s priority is economic diplomacy.

He emphasised the need to strictly follow the foreign policy of peace and nonalignment, which has won the respect of the world, and to work with the Sri Lankan community in respective countries to promote Sri Lanka’s interests.

In particular, Gunawardena stressed the need to promote Buddhist tourism in Bangkok, Hanoi, Beijing, and Yangon.

The new envoys were informed they would be expected to take on a greater role in promoting economic development, investment, and skills development in Sri Lanka.

Gunawardena also expressed confidence that the new team will be successful in attracting investments and tourists to Sri Lanka and stressed the importance of cooperation and collaboration between the government, political parties, and civil society organisations on this front.

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