bookstore tourism example

Bookstore tourism  

From the art and popular culture encyclopedia.

Bookstore tourism is a type of cultural tourism that promotes independent bookstores as a group travel destination. It started as a grassroots effort to support locally owned and operated bookshops, many of which have struggled to compete with large bookstore chains and online retailers. The project was initiated by Larry Portzline, a writer and college instructor in Harrisburg, Pennsylvania who led "bookstore road trips" to other cities and recognized its potential as a group travel niche and marketing tool. The most famous bookstore tourism destination is Hay-on-Wye in Wales .

In 2007, The New York Times argued that the Pioneer Valley in Western Massachusetts , is the "most author-saturated, book-cherishing, literature-celebrating place in" the United States . In particular, it discussed three bookshops in the region, Amherst Books in Amherst, Massachusetts , Broadside Bookshop in Northampton, Massachusetts , and The Odyssey Bookshop in South Hadley , Massachusetts .

In 2008, USA Today listed nine top bookstore travel destinations in the United States as: Books & Books in Coral Gables, Florida ; City Lights Books in San Francisco ; The Elliott Bay Book Company in Seattle ; Politics and Prose in Washington, DC ; Powell's Books in Portland, Oregon ; Prairie Lights in Iowa City, Iowa ; Tattered Cover in Denver, Colorado ; That Bookstore in Blytheville in Blytheville, Arkansas ; and the Strand Book Store in New York City .

Bookstore tourism is encouraged by organizations such as the Massachusetts and Rhode Island Antiquarian Booksellers (MARIAB). Founded in 1976, the organization has 125 business members Template:As of , publicizes its member bookstores with a website and a free annual directory booklet, and sponsors an annual "Pioneer Valley Book & Ephemera Fair".

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Larry Portzline: Inside “Bookstore Tourism”

Travel Interviews:  Busloads of book lovers are going on literary safari to independent bookstores. Michael Yessis talks to the man behind the growing movement.

10.04.05 | 9:15 AM ET

Portzline sees Bookstore Tourism as more than a weekend diversion for booklovers. “Bringing busloads of booklovers through the front doors of independent bookstores is one way to keep them from closing due to stiff competition from the ‘mega-chains’ and online retailers,” Portzline writes on his Bookstore Tourism Web site . “Communities with a concentration of bookshops or with a noteworthy literary history can also use Bookstore Tourism as an economic development tool.” To support the effort, Portzline blogs and podcasts , and he has written a book on the subject. I caught up with Portzline via e-mail after his recent swing through Texas, New Mexico and Arizona to promote Bookstore Tourism and his book.

It’s been two years since your first bookstore tour. Now you’re touring North America and taking meetings with the American Booksellers Association to spread the word. Why do you think Bookstore Tourism has struck a nerve?

I think people are looking for new and interesting ways to promote reading and literacy, and Bookstore Tourism can certainly do that because it brings together folks who share a love of books and the written word. Plus, it’s helping independent booksellers to raise their visibility so they can compete with the large bookstore chains and the online retailers that have forced many locally owned and operated bookshops to go out of business. Also, cultural tourism and niche travel have become huge in the U.S. So I think Bookstore Tourism fits right in with all of these things and can help to support a noble cause at the same time.

What are your favorite experiences from the past two years?

My favorite experience is the reaction I get at the end of the day from people who go on our “bookstore road trips.” They climb off the bus carrying bags full of books, and they’re a little tired from the journey, and they still smile and say, “Thank you so much for doing this. It’s a wonderful idea and I’m going to tell all my friends about it.” That, to me, makes it all worthwhile. Also, I always do a presentation about Bookstore Tourism on the way to whatever city we’re traveling to, standing at the front of the bus, and the first questions I always ask are: “How many of you are completely addicted to books?” Almost every hand goes up, and people are looking around the bus and smiling. Then I ask, “How many of you have piles and piles of books on the floor at home because you ran out of shelf space a long time ago?” And the same hands go right back up. And by this point, they’re laughing and looking around at all these people who were strangers just a few seconds before, and they realize that they’re among their own kind.  It’s a real bonding experience.

What has surprised you about Bookstore Tourism?

The thing that surprises me most is that so many people genuinely love the idea. No one has ever said to me, “Yeah, it’s an okay idea. Maybe it’ll work.” The response has always been, “That’s great!  I love it!  I want to go!  Where do I sign up?” People almost jump out of their shoes when they hear about it. Also, I’ve had some very influential people in the bookselling industry tell me over and over that I need to make Bookstore Tourism a full-time venture. They’ve suggested that I make it my day-job and lead bookstore trips to cities all over the country, but the truth is, I’d really rather not. My goal is to encourage people to take the ball and run with it. If you want bookstore road trips in your town, you can do it. That’s one of the reasons I wrote the book as a how-to, so other folks will get on board and take ownership of it. It’s grassroots all the way.

Are the people who join your tours mostly book lovers, or do you get a share of travelers who are simply looking for a different kind of experience?

I’d say it’s a little of both. We get people who just plain love books and don’t really travel much at all, let alone take a bus trip, and then we have folks who travel quite a bit, and they see this as a unique kind of adventure.

In my experience, travelers can often be found with a book in their hands.  And avid readers often love to travel.  Have you noticed this?  If so, why do you think the two groups are so similar?

I’ve noticed it, too. You’re absolutely right. Most booklovers are fairly intrepid souls and probably travel whenever they can for the experience and the fun. Still, there are many bibliophiles who’d rather live vicariously through characters in a book and let them do all the traveling. You can see the world without leaving your comfortable chair and your reading lamp, which is a great way to do it. But yes, many booklovers don’t just want to read about the places and people and events in their books, they want to go experience these things and absorb them every way they can. That’s another reason why Bookstore Tourism appeals to so many people—both the adventurers and the armchair travelers.

Do the trips entirely revolve around independent bookstores, or are there other activities involved?

It can be anything you want it to be, really. It can be like the trips I’ve done to New York City and Washington, DC, where I give everyone a map with the bookstores listed, and they all scatter to visit whatever shops they want at their own pace all day; or, you can include other elements. To me, the ideal bookstore trip includes at least one author event and maybe a tour of an author home. In fact, a trip I’m planning for the end of October includes two independent bookstores in West Chester, PA, lunch with the bestselling author Lisa Scottoline (“Killer Smile”), and a tour of the Pearl S. Buck House just up the road. To give you another example, the Southern California Booksellers Association has really embraced Bookstore Tourism and has done some trips of their own. Their most recent trip was in San Diego, and they had an author event at all six of the bookstores they visited. There are all kinds of variations on the theme: you can include a public library, invite a literature professor to ride along and speak to the group, and maybe go see the special collections at a college library.

When you travel outside of the organized trips, do you often find yourself drawn to independent bookstores?

Absolutely. That’s one of the reasons Bookstore Tourism got started in the first place. Whenever I travel, I always look for the local independent bookstores, and believe me, I’m not alone in this. I’ve spoken to dozens of other booklovers who do the same thing. It’s a passion and a compulsion, so if you’re going to have either, it might as well be for something healthy like books. I thought I was a book addict until I started doing these trips and saw people a lot worse off than me. My standard joke is that some of these folks need a 12-step program. They laugh because they know it’s not far from the truth.

Do you think travelers can discover the personality of place through an independent bookstore?

Without a doubt. I’ll give you three very different examples. If you go to the Strand Bookstore in New York City, it’s busy and a little dirty and the bookshelves seem like they’re as high as skyscrapers. That’s New York. If you go to Elliott Bay Books in Seattle, it’s eclectic and intellectual and fun. That’s Seattle. If you go to BookWorks in Albuquerque, it’s warm and friendly and laid back, even on a busy Saturday afternoon. That’s Albuquerque. Plus, in bookstores all over the country, you can see the personality of the particular region in the selection of books on the shelves. You see regional authors, or travel books about that part of the country, or local history. It’s really neat because you can’t find many of these books elsewhere.

Do you read much travel writing?

I read a fair amount.

What are some of your favorites?

I liked “1,000 Places to See Before You Die” by Patricia Schultz, and I love the new one by B.J. Welborn called “Traveling Literary America.” I’m sure I’ll use that one as a resource again and again. But if you want to go with something more literary I’d have to say “On the Road” by Jack Kerouac and “Travels With Charley” by John Steinbeck, neither of which is your standard travelogue, that’s for sure. As for guidebooks, I use Fodor’s and Lonely Planet a lot.

Do you have any favorite indie bookstores?

My favorite bookstore is whichever one I happen to be standing in at the moment. I know that may sound trite or like I’m just trying to be diplomatic, but it’s true. I have a few favorites, certainly, but all of them for very different reasons. There’s a large bookstore that I love because of its sheer volume of books. There’s a funky, medium-sized store that I always visit because of its incredible first editions and signed copies. Then there’s a small store that I go to frequently just because of its bargain books and unusual finds. Every independent bookstore has its own personality, its own charms, its own specialties. So choosing one over another is actually pretty difficult.

How can someone get involved in Bookstore Tourism?

What are your plans for the future of Bookstore Tourism?

Right now I’m trying to push the concept a little and stay out of its way at the same time so it continues to take root. I’m still trying to figure out what it’s supposed to be. If it really is going to turn into a full-time job, and it seems to be headed in that direction, then I see it more as a non-profit association—maybe the National Council on Bookstore Tourism or something along that line. I’m hoping to partner with the American Booksellers Association, the various regional booksellers associations around the country, the American Library Association, state and regional tourism bureaus, travel agent associations, state and local economic development groups, and the bus and motorcoach industry. And doing that as a non-profit would just make the most sense. Bookstore Tourism is a golden opportunity to take literary travel in a new direction, to generate interest in books, and at the same time to benefit communities in a variety of ways. There isn’t a single downside to it. It’s just a matter of getting the word out and helping people around the country to get involved. And that’s what I’d like to do.

Best of luck, Larry.

• Comments (1)

Michael Yessis is the cofounder and coeditor-in-chief of World Hum.

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1 Comment for Larry Portzline: Inside “Bookstore Tourism”

Jon Ball 06.10.07 | 3:37 PM ET

I just wanted to say how cool I think the idea of Bookstore Tourism is.

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Bookstore Tourism: The Book Addict's Guide To Planning & Promoting Bookstore Road Trips For Bibliophiles & Other Bookshop Junkies Paperback – January 1, 2004

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• Print length 104 pages
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• Publisher ‏ : ‎ Bookshop Junkie Pr (January 1, 2004)
• Language ‏ : ‎ English
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• ISBN-10 ‏ : ‎ 0975893408
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Literary Tourism: 10 Must-Visit Destinations For Any Book-Loving Traveler

Traveling is an inherently interesting thing for the inquisitive bookworms, and here are 10 locations readers just have to visit!

Bookworms have an unyielding fascination with libraries and anything that promotes literacy. Literary tourism is a concept that celebrates reading culture. The idea is to visit places around the world that have been featured in your favorite fictional novels. An even larger form of literary tourism dedicates travel to indulging in pristine book-ridden venues or even the homes of classic authors.

Whichever method you choose, literary referenced destinations are available in virtually any spot in the world. Travelers needn't be an English major to appreciate these worldly book receptacles. Check out these 10 must-see destinations for any book-loving traveler.

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10 The Fable Bar

Located in London, The Fable bar is inspired by fairytales and the fables of Aesop. The fantasy-themed bar and restaurant is subtle and playful. The concept is spread over three different levels and offers a stunning fairy-tale escape from London's busy streets. It's the perfect place to enjoy brunch, have some tea, and geek out with your fellow book-lovers over your latest read.

9 Trinity College

This college in Dublin, Ireland is a novel enthusiasts dream. The campus holds one of the most exquisite and gorgeous libraries in all of Europe. Built on several stories the shelves of books both new and old seem endless. The Library of Trinity College is the largest library in all of Ireland, with over five million books sitting on display. It gets 10,000 new items almost every year, and, considering the library has been around since the 1500s, it might be time to expand this novel architecture.

8 Shakespeare’s Globe

The Shakespeare Globe in London is a unique housing unit that protects the famous Globe Theater. This theater is acknowledged by its use by acclaimed writer William Shakespeare. The original globe was built in 1599 but destroyed in the 1614 fire. It was reconstructed just a few years later, only to be demolished. The constant rise of this spectacle certainly speaks to its popularity among travelers. The Globe officially reopened in just 1997 as a way to pay tribute to the former theater. It now allows 1,400 spectators to watch as local actors try their hand on the stage that Shakespeare once stood.

7 Library Hotel

If you can't dedicate an entire journey to literary tourism, then at least you can stay in gems like the Library Hotel. This unique stay is fashioned just off of Madison Square in New York City. If you are one of the lucky 60 occupants that make up its rooms, you will be pleased with your own in-room library. Each guest has their own personal library of fifty to one hundred books, not including the bookshelves situated around the lobby. The hotel is expertly themed using thing Dewy Decibel System. Each floor is labeled as according to genre—for example, the fifth floor is the Science floor. Every room is also decorated to fit its own subcategories such as Poetry, Botany, Music, and even Erotic Literature.

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6 Jane Austen Centre

The influential English novelist, Jane Austen, has a museum dedicated to her own experiences in Bath, England. Outside is a newly commissioned wax figure of the historical figure. Inside, you will learn all about Austen's life in the city and how it affected her writing. Visitors can enjoy an afternoon tea in the Regency Tea Room, explore the jam-packed gift shop, or even stop by for their annual festival. Tickets for the event go on sale in June for the September event. A week-long devotion to Jane Austen offers guests the chance to live life like Jane Austen. activities include bonnet making, dancing, cooking, readings, and theatre performances.

5 Hotel Monteleone

This luxury New Orleans hotel is a beautiful fixture in the French Corner. The Beaux-Arts architectural style is derived from the late 1800s when this monument was commissioned. The family owned and operated unit earned its claim to fame, not by its gorgeous framework, but by its esteemed literary guest. Tennesse Williams, William Faulkner, and Ernest Hemingway all reference this magnificent hotel in their works. William and Faulker even stayed here as a way to procure inspiration. Its association and reference in these classic works of writing have earned its place as an official literary landmark.

4 Book and Bed

Bibliphhilios will revel at this fascinating opportunity. This hostel is Tokyo, Japan encourages its guests to curl up and read during their stay. Their rooms are cushioned with walls of books so that anyone can find something that they might enjoy. Did we mention that your bed would be inside an actual bookshelf? Yep, finally a place to breath in that famous book-smell. You'll be surrounded by stacked wooden shelves inside your cozy oasis. If you can put down your book, you can scurry into their lobby and enjoy a refreshing coffee in the cafe.

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3 Zhongshuge

Zhongshuge looks like an endless tunnel of books. This beautiful architecture is sure to make any book-lover swoon, but really, it's all just a fantasy.  To make this bookshop in China look like an endless unit of reading supply, black mirrors are laid out on the ground floor, and the bookshelves are built at an arc to give into the illusion. The idea to make this room look like a flowing river of books actually comes from the city of Yangzhou itself. Some of China's greatest writers drew inspiration from the town's endless supply of rivers and canals. So naturally, there needed to be a bookshop to pay homage to it.

2 Hay-on-Wye, Wales

This little town doubles as a ceaseless bookshop. At just about every corner, wanderers will find one of the town's antique bookshops. Bibliophiles in the U.K frequent this tiny village to get their hands on coveted titles or second-hand novels. There are over two dozen bookshops in Hay-on-Wye, which is why locals refer to it as the "town of books."

1 Ernest Hemingway House

The Florida Keys is famous for its sun and sand, which is actually what drew in classic artists like Ernest Hemingway. Hemingway spent a part of his life nestled into this tropical oasis. His former home now acts as a museum in his honor, where book lovers can see how the famous author once lived. You can take a 30-minute guided tour for just $14 and learn all about Hemingway's writing process and time in the Keys. You'll get to see key features of the home, including its luscious gardens. Visitors will more than likely also catch a glimpse of the home's cats. The home holds 40-50 polydactyl, or six-toed, cats in remembrance of Hemingway's own polydactyl cat. Hemingway named his cats after famous people, and the Hemingway House continues to follow his tradition to this day!

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Introductory Tourism

Introduction [ edit | edit source ].

Tourism is travel for pleasure; also the theory and practice of touring, the business of attracting, accommodating, and entertaining tourists, and the business of operating tours. Tourism may be international, or within the traveler's country. The World Tourism Organization defines tourism more generally, in terms which go "beyond the common perception of tourism as being limited to holiday activity only ", as people "traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes". Tourism is the act of travel for predominantly recreational or leisure purposes, and also refers to the provision of services in support of this act. According to the World Tourism Organization, tourists are people who "travel and stay in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited".

Tourism, however long its incident duration, has become an extremely popular, global activity. In 2004, there were over 763 million international tourist arrivals.[1]

As a service industry, tourism has numerous tangible and intangible elements. Major tangible elements include transportation, accommodation, and other components of a hospitality industry. Major intangible elements relate to the purpose or motivation for becoming a tourist, such as rest, relaxation, the opportunity to meet new people and experience other cultures, or simply to do something different and have an adventure.

Tourism is vital for many countries, due to the income generated by the consumption of goods and services by tourists, the taxes levied on businesses in the tourism industry, and the opportunity for employment and economic advancement by working in the industry. For these reasons NGOs and government agencies may sometimes promote a specific region as a tourist destination, and support the development of a tourism industry in that area. The contemporary phenomenon of mass tourism may sometimes result in overdevelopment, however alternative forms of tourism such as ecotourism seek to avoid such outcomes by pursuing tourism in a sustainable way.

The terms tourism and travel are sometimes used interchangeably. In this context travel has a similar definition to tourism, but implies a more purposeful journey. The terms tourism and tourist are sometimes used pejoratively to imply a shallow interest in the cultures or locations visited by tourists.

One of the earliest definitions of tourism was provided by the Austrian economist Hermann Von Schullard in 1910, who defined it as, "sum total of operators, mainly of an economic nature, which directly relate to the entry, stay and movement of foreigners inside and outside a certain country, city or a region."

Hunziker and Krapf, in 1941, defined tourism as "the sum of the phenomena and relationships arising from the travel and stay of non-residents, in so far as they do not lead to permanent residence and are not connected with any earning activity."[2]

In 1976 Tourism Society of England defined it as "Tourism is the temporary, short-term movement of people to destination outside the places where they normally live and work and their activities during the stay at each destination. It includes movements for all purposes."

In 1981 International Association of Scientific Experts in Tourism defined Tourism in terms of particular activities selected by choice and undertaken outside the home environment.

United Nations definition [ edit | edit source ]

United Nations classified 3 forms of tourism in 1994 in its Recommendations on Tourism Statistics as follows:

• Domestic tourism, involving residents of the given country traveling only within this country;
• Inbound tourism, involving non-residents traveling in the given country;
• Outbound tourism, involving residents traveling in another country.

UN also derived different categories of tourism by combining the 3 basic forms of tourism:

• Internal tourism, which comprises domestic tourism and inbound tourism;
• National tourism, which comprises domestic tourism and outbound tourism;
• International tourism, which consists of inbound tourism and outbound tourism.

New definition [ edit | edit source ]

Intrabound tourism is a new academic terminology coined by the Korea Tourism Organization and widely accepted in Korea. Intrabound tourism differs from ‘domestic tourism’ in that the former is more concerned with making and implementation of national tourism policies in consideration of the tourism ecosystem consisting of inbound, outbound and intrabound tourism.

Entering into 21st century, the tourism industry has undergone a paradigm shift form the promotion of inbound tourism to the promotion of intrabound tourism since many countries are experiencing a tough competition for inbound tourists. Also realizing that it is impossible to advance the inbound tourism in the absence of active intrabound tourism, national policy makers have shifted their policy priority onto the promotion of intrabound tourism such as the promotion of local tourism to contribute to the local economy.

Examples of such policies are “See America,” “Getting Going Canada,” and “See Korea Campaign”. Taking a Korean case as an example, Korea Tourism Organization has recently launched a nation-wide campaign to promote intrabound tourism, named “Guseok Guseok, literally meaning corner to corner.

Prerequisites of tourism [ edit | edit source ]

Before people are able to experience tourism they usually need at least:

• disposable income, i.e. money to spend on non-essentials
• leisure time
• tourism infrastructure, such as transport and accommodation

Individually, sufficient health is also a condition, and of course the inclination to travel. Furthermore, in some countries there are legal restrictions on travelling, especially abroad. Certain states with strong governmental control over the lives of citizens (notably established Communist states) may restrict foreign travel only to trustworthy citizens. The United States prohibits its citizens from traveling to some countries, for example, Cuba. Tourism is travel for pleasure; also the theory and practice of touring, the business of attracting, accommodating, and entertaining tourists, and the business of operating tours. Tourism may be international, or within the traveler's country. The World Tourism Organization defines tourism more generally, in terms which go "beyond the common perception of tourism as being limited to holiday activity only ", as people "traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes". Tourism is the act of travel for predominantly recreational or leisure purposes, and also refers to the provision of services in support of this act. According to the World Tourism Organization, tourists are people who "travel and stay in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited".

History of Tourism [ edit | edit source ]

The tourism business is at least 2,000 years old. It began when wealthy citizens of ancient Rome, deciding they would rather spend their summers away from the city, took trips to the countryside and the coast.

A tourist industry soon sprang up to cater for the Romans’ travel and accommodation needs, and for a while it thrived. But Roman tourism ended with its empire, and for hundreds of years the turbulent economic, social and military situation in Europe made frequent, safe travel out of the question.

During the medieval era, however, tourism again appeared thanks to a growing interest in pilgrimages. The organisers arranged the tourism basics of itineraries and places to eat and sleep. And from records such as Chaucer’s Canterbury Tales, it’s evident that many pilgrims were keen to relax and enjoy themselves as well as visit a holy shrine. In fact it’s from the Old English word hāligdæg (holy day) that “holiday” derives.

But it was two other factors hundreds of years later that encouraged the start of more widespread and regular tourism: health and culture. Those who could afford to do so began to visit the spa and seaside towns of eighteenth century Europe to benefit from the spring waters and fresh air. Others, most notably the English, took educational holidays to countries such as Italy with the intention of studying paintings, sculptures and architecture, and visiting historical sites.

Straightforward leisure tourism took hold when industrialisation across Europe gave rise to an affluent middle class with an increasing amount of free time. Entrepreneurs started to build tourist hotels with an infrastructure of roads, carriages and ferries. Tourism began to take shape as an international industry.

The industry was popular and steadily successful from the early nineteenth century. But for the most part, it was expensive and limited to a small number of locations. Then everything suddenly changed. In the 1960s, a growing number of people had disposable incomes, and with this extra money came a desire for a different lifestyle. At the same time, reasonably-priced commercial aircraft were able to carry passengers to and from any airport in the world.

Mass tourism had arrived, and with it there came an extraordinary growth in facilities. Fishing villages on the southern coast of Spain, for instance, became resorts that were household names. Elsewhere, business people capitalised on the demand for tourist attractions and constructed leisure and theme parks.

The driving force behind these rapid developments was cash. In 2006, the international tourism receipts for the three most popular destinations – France, Spain and the United States – totalled $179.7 billion. The number of visitors who contributed this sum was 188.7 million.

With figures such as these, many countries around the globe work hard to encourage travellers to visit them. The result in recent years is the boom in long haul flights to destinations that can supply tourists with sun almost every week of the year.

Unfortunately, it’s this scramble to grab a share of the tourist industry that is sometimes damaging environments unable to sustain large numbers of visitors. There are also concerns about the pollution generated by the ever-rising volume of tourist flights, cruise ships and road traffic. And on top of these problems are increasing fuel costs; the demise of established resorts that have over-expanded; fluctuating exchange rates for currencies; and the credit crunch.

The tourism industry will no doubt adapt to new demands and circumstances. But despite some optimistic predictions from tourism agencies for its continued growth, this business may well find that its most successful era, for the time being anyway, is past.

Health tourism & leisure travel [ edit | edit source ]

The history of European tourism can perhaps be said to originate with the medieval pilgrimage. Although undertaken primarily for religious reasons, the pilgrims in the Canterbury Tales quite clearly saw the experience as a kind of holiday (the term itself being derived from the 'holy day' leisure activities). Pilgrimages created a variety of tourist aspects that still exist - bringing back souvenirs, obtaining credit with foreign banks (in medieval times utilising international networks established by Jews and Lombards), and making use of space available on existing forms of transport (such as the use of medieval English wine ships bound for Vigo by pilgrims to Santiago De Compostela). Pilgrimages are still important in modern tourism - such as to Lourdes or Knock in Ireland. But there are modern equivalents - Graceland and the grave of Jim Morrison in Père Lachaise Cemetery.

During the seventeenth century, it became fashionable in England to undertake a Grand Tour. The sons of the nobility and gentry were sent upon an extended tour of Europe as an educational experience. The eighteenth century was the golden age of the Grand Tour, and many of the fashionable visitors were painted at Rome by Pompeo Batoni. A modern equivalent of the Grand Tour is the phenomenon of the backpacker, although cultural holidays, such as those offered by Swann-Hellenic, are also important.

Health tourism has always existed, but it was not until the eighteenth century that it became important. In England, it was associated with spas, places with supposedly health-giving mineral waters, treating diseases from gout to liver disorders and bronchitis. Bath was the most fashionable resort, but Buxton, Harrogate, and Tunbridge Wells, amongst others, also flourished. Of course, people visited these places for the balls and other entertainments, just as much as 'the waters'. Continental Spas such as Karlsbad attracted many fashionable travellers by the nineteenth century.

It could be argued that Britain was the home of the seaside holiday. In travelling to the coast, the population was following in the steps of Royalty. King George III made regular visits to Weymouth when in poor health. At the time, a number of doctors argued the benefits of bathing in sea water, and sea bathing as a widespread practice was popularised by the Prince Regent (later George IV), who frequented Brighton for this purpose.

Leisure travel was associated with the industrialization of United Kingdom – the first European country to promote leisure time to the increasing industrial population. Initially, this applied to the owners of the machinery of production, the economic oligarchy, the factory owners, and the traders. These comprised the new middle class. Cox & Kings were the first official travel company to be formed in 1758. Later, the working class could take advantage of leisure time.

The British origin of this new industry is reflected in many place names. At Nice, one of the first and best-established holiday resorts on the French Riviera, the long esplanade along the seafront is known to this day as the Promenade des Anglais; in many other historic resorts in continental Europe, old well-established palace hotels have names like the Hotel Bristol, the Hotel Carlton or the Hotel Majestic - reflecting the dominance of English customers.

Winter tourism [ edit | edit source ]

Winter sports were largely invented by the British leisured classes, initially at the Swiss village of Zermatt (Valais), and St Moritz in 1864. The first packaged winter sports holidays took place in 1902 at Adelboden, Switzerland. Winter sports were a natural answer for a leisured class looking for amusement during the coldest season.

Organized sport was well established in Britain before it reached other countries. The vocabulary of sport bears witness to this: rugby, football, and boxing all originated in Britain, and even tennis, originally a French sport, was formalized and codified by the British, who hosted the first national championship in the nineteenth century, at Wimbledon.

Mass travel [ edit | edit source ]

Mass travel could only develop with two crucial features:

• improvements in technology allowed the transport of large numbers of people in a short space of time to places of leisure interest, and
• greater numbers of people began to enjoy the benefits of leisure time.

The pioneer of modern mass tourism was Thomas Cook who, on 5 July 1841, organized the first package tour in history. He arranged for the rail company to charge one shilling per person for a group of 570 temperance campaigners from Leicester to a rally in Loughborough, eleven miles away. Cook was paid a share of the fares actually charged to the passengers, as the railway tickets, being legal contracts between company and passenger, could not have been issued at his own price. There had been railway excursions before, but this one included entrance to an entertainment held in private grounds, rail tickets and food for the train journey. Cook immediately saw the potential of a convenient 'off the peg' holiday product in which everything was included in one cost. He organised packages inclusive of accommodation for the Great Exhibition, and afterwards pioneered package holidays in both Britain (particularly in Scotland) and on the European continent (where Paris and the Alps were the most popular destinations).

He was soon followed by others (the Polytechnic Touring Association, Dean and Dawson etc.), with the result that the tourist industry developed rapidly in late Victorian Britain. Initially it was supported by the growing middle classes, who had time off from their work, and who could afford the luxury of travel and possibly even staying for periods of time in boarding houses.

The Bank Holidays Act 1871 introduced a statutory right for workers to take holidays, even if they were not paid at the time. By the last quarter of the nineteenth century, the tradition of the working class holiday had become firmly established in Britain. These were largely focussed upon the seaside resorts.

The spread of the railway network in the nineteenth century resulted in the growth of Britain's seaside towns by bringing them within easy distance of Britain's urban centres. Blackpool was created by the construction of a line to Fleetwood, and some resorts were promoted by the railway companies themselves - Morecambe by the Midland Railway and Cleethorpes by the Great Central Railway. Other resorts included Scarborough in Yorkshire, servicing Leeds and Bradford; Weston-super-Mare in Somerset, catering for the inhabitants of Bristol; and Skegness, patronised by the residents of the industrial East Midlands. The cockneys of London flocked to Southend-on-Sea, mainly by Thames Steamer, and the South Coast resorts such as Broadstairs, Brighton, and Eastbourne were only a train ride away, with others further afield such as Bournemouth, Bognor Regis and Weymouth.

For a century, domestic tourism was the norm, with foreign travel being reserved for the rich or the culturally curious. A number of inland destinations, such as the English Lake District, and Snowdonia appealed to those who liked the countryside and fine scenery. The holiday camp began to appear in the 1930s, but this phenomenon really expanded in the post-war period. Butlins and Pontins set this trend, but their popularity waned with the rise of overseas package tours and the increasing comforts to which visitors became accustomed at home. Towards the end of the 20th century this market has been revived by the upmarket inland resorts of Dutch company Center Parcs.

Cox & Co, the forebear of Cox & Kings were in existence from 1758 largely entwined with the travel arrangements for the British Army serving around the Empire. While acting as 'agents' for various regiments, they organised the payment, provision, clothing and travel arrangements for members of the armed forces. In the 19th century their network of offices contained a banking and also travel department. The company became heavily involved with affairs in India and its Shipping Agency had offices in France and the Middle East.

Other phenomena that helped develop the travel industry were paid holidays:

• 1.5 million manual workers in Britain had paid holidays by 1925
• 11 million by 1939 (30% of the population in families with paid holidays)

In the USA, the first great seaside resort, in the European style, was Atlantic City, New Jersey.

In continental Europe, early resorts included Ostend (for the people of Brussels), and Boulogne-sur-Mer (Pas-de-Calais) and Deauville (Calvados) (for Parisians).

International mass tourism [ edit | edit source ]

Increasing speed on railways meant that the tourist industry could develop internationally.

To this may be added the development of sea travel. By 1901, the number of people crossing the English Channel from England to France or Belgium had passed 0.5 million per year. Shipping companies were anxious to fill cabin space that was under utilised. For example, P&O found that the majority of their passengers for India and the Far East joined the ship at Marseilles. Consequently, they marketed holidays based upon sea trips from London to Lisbon and Gibraltar. Other companies diverted their older ships to operate cruises in the summer months.

However, the real age of international mass travel began with the growth of air travel after World War Two. In the immediate post-war period, there was a surplus of transport aircraft, such as the popular and reliable Douglas Dakota, and a number of ex military pilots ready to fly them. They were available for charter flights, and tour operators began to use them for European destinations, such as Paris and Ostend.

Vladimir Raitz pioneered modern package tourism when on 20 May 1950 his recently founded company, Horizon, provided arrangements for a two-week holiday in Corsica. For an all inclusive price of £32.10s.-, holiday makers could sleep under canvas, sample local wines and eat a meal containing meat twice a day - this was especially attractive due to the continuing austerity measures in post-war United Kingdom. Within ten years, his company had started mass tourism to Palma (1952), Lourdes (1953), Costa Brava (1954), Sardinia (1954), Minorca (1955), Porto (1956), Costa Blanca (1957) and Costa del Sol (1959).

However it was with cheap air travel in combination with the package tour that international mass tourism developed. The postwar introduction of an international system of airline regulation was another important factor. The bilateral agreements at the heart of the system fixed seat prices, and airlines could not fill blocks of empty seats on underused flights by discounting. But if they were purchased by a tour operator and hidden within the price of an inclusive holiday package, it would be difficult to prove that discounting had taken place - even though it was obvious that it had! This was the origin of the modern mass package tour.

These developments coincided with a significant increase in the standard of living in Britain. At the end of the 1950s, Harold Macmillan could say "you've never had it so good."

Another significant development also happened at the end of this decade. The devaluation of the Spanish peseta made Spain appear a particularly attractive destination. The cheapness of the cost of living attracted increasing numbers of visitors. Mass package tourism has at times been an exploitative process, in which tour operators in a country with a high standard of living make use of development opportunities and low operating costs in a country with a lower standard of living. However, as witness the development of many tourist areas in previously poor parts of the world, and the concomitant rise in standards of living, when there is equality of bargaining power, both parties can gain economic benefits from this arrangement.

Spain and the Balearic Islands became major tourist destinations, and development probably peaked in the 1980s. At the same time, British tour operators developed the Algarve in Portugal. The continuing search for new, cheaper, destinations spread mass tourism to the Greek Islands, Italy, Tunisia, Morocco, parts of the coast of Turkey, and more recently Croatia.

For the worker living in greater London, Venice today is almost as accessible as Brighton was 100 years ago. Consequently, the British seaside resort experienced a marked decline from the 1970s onwards. Some, such as New Brighton have disappeared. Others have reinvented themselves, and now cater to daytrippers and the weekend break market.

key components of the Travel and Tourism [ edit | edit source ]

Components of travel and tourism the definition of Travel. Travel is changing location using different types of transport. People can travel by Road, Air,Sea,Rail The definition of tourism. Tourism is the temporary short term movement of people to destination outside the place they normally live or work. For example young couple travel to New York visit friends. Types of tourism. Tourism can be divided into three categories: Domestic tourism This is when people take holidays, short breaks and day trips in they own country e.g. couple from Manchester goes to visit Birmingham for one week. Inbound tourism .This is when people enter the country from their own country of origin or another country which is not their home. e.g. students from Spain comes to London visit the city. Outbound tourism. This is when people travel away from the country where they normally live. e.g. family from New quay decide to give London a miss this year a take two weeks holiday in Italy The Components of Travel and Tourism Travel and tourism it’s made up of different components which work together to provide holidays and other travel products to clients. These are most important components in tourism industry

• Accommodation
• Attractions
• Travel agents
• Tour operators
• Ancillary services
• Trade association and regulatory bodies
• Tourism development and promotions Accommodation. Accommodation is one of the main sector in travel and tourism.

The components of travel and tourism can be broadly divided into six key areas.

A travel agent provides information to the people on various travel destinations, advises them of available holiday packages to suit their tastes and budget and chart their travel plan. He would generally sell the travel associated products like currency exchange, car rentals, insurance etc.

2. Tour Operators: Tour operators offer holiday packages which comprise of 1. Travel like by rail, road or air. 2. Accommodation like hotels, resorts, apartments, guesthouses 3. Travel services like airport pick and drop, sightseeing, excursions etc. These tour operators may be the wholesale operators who operate tours only through retail travel agencies or they may be direct sell operators who market their product directly to the public.

3. Accommodation (Lodging and Catering): This components consists of those who provide accommodation to the people in the form of hotels, resorts, apartments, camps, guest houses etc. The accommodation may be marketed individually or through the tour operators in the form of package. Direct marketing may require huge costs on advertisement and selling through a tour operator guarantees the occupancy rate throughout a holiday season. These service providers also take care of the catering needs of the people b providing them huge cafeterias, various fast food outlets in house or in the form of a Galleria.

4. Various Kinds of Transport: Transport providers are those operating any major form of transport. They could be airlines, cruise lines, car rentals, and rail companies. A tourist’s choice of transport would depend on the travel budget, destination, time, purpose of the tour, and convenience to the point of destination.

5, Information & Guiding: (Ancillary services) The tourist information and guidance providers include a number of service providers such as those offering insurance, recreational, communication, and banking services; government agencies; tour guides; industry associations; packaging agents; ticketing agents; and holiday sellers.

6. Tourist Attractions: The principle of attraction is to establish the need for the attraction in a particular location to invite more footfall. It may be a huge theme park, a museum, a gallery, a heritage building, an educational center etc. Many countries see the need to have one or more visitor attraction in the area to widen their appeal and attract huge potential tourist.

These bodies also making bridges between the traders and visitors (travellers). • Trade association and regulatory bodies • Tourism development and promotions Accommodation. Accommodation is one of the main sector in travel and tourism.

Those organisations interrelate to produce and promote travel products and services. Also some organisations are independent of other such as visitor attractions including local heritage Chain of Distribution Chain of distribution show the way, product such as for example holidays are distributed from producer to customers, often via wholesalers and retailers. PRINCIPALS that is Hotel, Airlines, and other Transport companies WHOLESALERS Tour Operators RETAILERS Travel Agencies CUSTOMERS Types of Integration. Integration in the travel and tourism industry occurs when one company owns or controls more than one part of distribution process. There are two types of integration. • Horizontal Integration • Vertical Integration Horizontal Integration is when the organisation owns two or more companies on the same level of the distribution chain. e.g. First Choice Holidays owns a number of tour operating brands like First Choice Holiday or Sovereign Vertical Integration is when the company integrate at the different levels of the distribution chain. E.g. tour operator work with airline such as First Choice as it is a tour operator which also has an airline named First Choice Airways. AIRLINE First Choice TOUR OPERATOR First Choice Holiday TRAVEL AGENCY First Choice Travel Shops Travel Infrastructure- travel infrastructure is the networks of the links between motorways, airports, sea ports and railway stations which transport the passengers to a destinations.

Types of Tourism [ edit | edit source ]

.Traveling is one effective way to see the world, experience new cultures and meet new people at the same time. For many tourists, however, traveling accomplishes many other purposes that don’t even have anything to do with the joy of visiting a new place. This is why there are many different types of tourism that explain why tourists choose a particular destination and the things that they expect to do when they are there.

Perhaps the most common type of tourism is what most people associate with traveling: Recreation tourism. This is when people go to a place that is very different from their regular day-to-day life to relax and have fun. Beaches, theme parks and camp grounds are often the most common places frequented by recreational tourists. If the objective of one’s visit to a particular place is to get to know its history and culture then this type of tourism is known as cultural tourism. Tourists may visit different landmarks of a particular country or they may simply opt to focus on just one area. They may also attend festivals and ceremonies in order to gain a better understanding of the people, their beliefs and their practices.

For tourists who want to see wildlife or bask in the joy of just being in the midst of nature, nature tourism is the answer. Ecotourism and nature treks are all part of this kind of tourism. Bird watching, for example, is one activity that nature tourists are fond of doing. What marks this kind of tourism is that it is environmentally responsible, has low impact and advantageous to the local community. Many people today are stressed out in the corporate rat race and in need of rejuvenation. Thus, they go on trips that refresh their souls and spirits. This is called pleasure tourism and usually includes yoga workshops and detox vacations, among others. Others, however, de-stress by engaging in a particular sport. Called sports tourism, travelers here target places which are known for a particular sporting facility. Skiing, for example, is a type of sports tourism. Also included in this category are those who go to a destination to experience a sports spectacle such as the Olympics, FIFA World Cup and others.

Religious tourism is another type of tourism where people go to a religious location or locations to follow the footsteps of their founder or to attend a religious ceremony. Catholics, for example, go on pilgrimages in the Holy Land to experience the paths where Jesus walked.

Medical or health tourism is a relatively new type of tourist activity where the main focus of the travel is improving one’s health, physical appearance or fitness. For instance, certain countries promote the expertise of their doctors and surgeons in the field of cosmetic surgery and invite foreigners to have their liposuction, facelift, nose lift and other forms of cosmetic procedures to be done there. Medical tourism also incorporates aspects of recreation tourism where the patient goes to a relaxing getaway to recover from the procedure.

Adventure tourism is another type of tourism that is catered for those who want to do more than just visit regular tourist sites. These kinds of trips involve challenging activities like rock climbing, mountain climbing and wild water rafting.

It should be noted that there are no strict delineations when tourists go on their trips. These kinds of tourism often overlap so it’s not unusual for travelers to experience more than one type of tourism in one vacation.

Recent developments [ edit | edit source ]

There has been a discernible upmarket trend in tourism over the last few decades, especially in Europe where international travel for short breaks is commonplace. Tourists have higher levels of disposable income and greater leisure time. They are also better educated and have more sophisticated tastes. There is now a demand for a better quality product in many quarters. This has resulted in the following trends:-

• The old 'sun, sea, and sand' mass market has fragmented. People want more specialised versions of it, such as 'Club 18 -30', quieter resorts with select hotels, self-catering, etc.
• People are taking second holidays in the form of short breaks/city breaks, ranging from British and European cities to country hotels.
• There has been a growth in niche markets catering for special interests or activities, including growth of destination hotels.

The developments in technology and transport infrastructure (particularly the advent of jumbo jets) have placed some types of holiday in the affordable mainstream:-

• The development of a mass cruise holiday market.
• The advent of affordable holidays to long-haul destinations such as Thailand or Kenya.
• The phenomenon of the low budget airline, utilising a new generation of small regional airports.

There have also been changes in lifestyle, which may call into question the current definitions of tourism. Some people (particularly the 45+ and retired) may be adopting a tourism lifestyle, living as a tourist all the year round - eating out several times a week, going to the theatre, daytripping, and indulging in short breaks several times a year.

Much of this results in impulse purchasing. This is facilitated by internet purchasing of tourism products. Some sites have now started to offer dynamic packaging, in which an inclusive price is quoted for a tailor- made package requested by the customer upon impulse.

There have been a few setbacks in tourism, such as the September 11, 2001 attacks and terrorist threats to tourist destinations such as Bali and European cities. Some of the tourist destinations, including the Costa del Sol, the Baleares and Cancún have lost popularity due to shifting tastes. In this context, the excessive building and environmental destruction often associated with traditional "sun and beach" tourism may contribute to a destination's saturation and subsequent decline. This appears to be the case with Spain's Costa Brava, a byword for this kind of tourism in the 1960s and 1970s. With only 11% of the Costa Brava now unblemished by low-quality development (Greenpeace Spain's figure), the destination now faces a crisis in its tourist industry.

Sustainable tourism is becoming more popular as people start to realize the devastating effects tourism can have on communities.

Receptive tourism is now growing at a very rapid rate in many developing countries, where it is often the most important economic activity in local GDP.

In recent years, second holidays or vacations have become more popular as people's discretionary income increases. Typical combinations are a package to the typical mass tourist resort, with a winter skiing holiday or weekend break to a city or national park.

On December 26, 2004 a tsunami, caused by the 2004 Indian Ocean earthquake hit Asian countries bordering the Indian Ocean, and also the Maldives. Tens of thousands of lives were lost, and many tourists died. This, together with the vast clean-up operation in place, has stopped or severely hampered tourism to the area.

Special forms of tourism [ edit | edit source ]

For the past few decades other forms of tourism, also known as niche tourism, have been becoming more popular, particularly:

• Adventure tourism: tourism involving travel in rugged regions, or adventurous sports such as mountaineering and hiking (tramping).
• Agritourism: farm based tourism, helping to support the local agricultural economy.
• Ancestry tourism: (also known as genealogy tourism) is the travel with the aim of tracing one's ancestry, visiting the birth places of these ancestors and sometimes getting to know distant family.
• Armchair tourism and virtual tourism: not travelling physically, but exploring the world through internet, books, TV, etc.
• Audio tourism: includes audio walking tours and other audio guided forms of tourism including museum audio guides and audio travel books.
• Bookstore Tourism is a grassroots effort to support independent bookstores by promoting them as a travel destination.
• Creative Tourism is a new form of tourism that allows visitors to develop their creative potential, and get closer to local people, through informal participation in hands-on workshops that draw on the culture of their holiday destinations.
• Cultural tourism: includes urban tourism, visiting historical or interesting cities, and experiencing their cultural heritages. This type of tourism may also include specialized cultural experiences, such as art museum tourism where the tourist visits many art museums during the tour, or opera tourism where the tourist sees many operas or concerts during the tour.
• Dark tourism: is the travel to sites associated with death and suffering. The first tourist agency to specialise in this kind of tourism started with trips to Lakehurst, New Jersey, the scene of the Hindenburg airship disaster.
• Disaster tourism: travelling to a disaster scene not primarily for helping, but because it is interesting to see. It can be a problem if it hinders rescue, relief and repair work.
• Drug tourism: travel to a country to obtain or consume drugs, either legally or illegally.
• Ecotourism: ecological tourism.
• Educational tourism: may involve travelling to an education institution, a wooded retreat or some other destination in order to take personal-interest classes, such as cooking classes with a famous chef or crafts classes.
• Extreme tourism: tourism associated with high risk.
• Free Independent Traveler: a sector of the market and philosophy of constructing a vacation by sourcing one's own components e.g. accommodation, transport.
• Gambling tourism, e.g. to Atlantic City, Las Vegas, Palm Springs, California, Macau or Monte Carlo for the purpose of gambling at the casinos there.
• Garden tourism visiting botanical gardens famous places in the history of gardening, such as Versailles and the Taj Mahal.
• Heritage tourism: visiting historical (Rome, Athens, Cracow) or industrial sites, such as old canals, railways, battlegrounds, etc.
• Health tourism: usually to escape from cities or relieve stress, perhaps for some 'fun in the sun', etc. Often to Sanatoriums or "health spas".
• Hobby tourism: tourism alone or with groups to participate in hobby interests, to meet others with similar interests, or to experience something pertinent to the hobby. Examples might be garden tours, amateur radio DX-peditions, or square dance cruises.
• Inclusive tourism: tourism marketed to those with functional limits or disabilities. Referred to as "Tourism for All" in some regions. Destinations often employ Universal Design and Universal Destination Development principles.
• for what is illegal in one's own country, such as abortion or euthanasia
• for advanced care that is not available in one's own country
• in the case that there are long waiting lists in one's own country
• Pop-culture tourism: tourism by those that visit a particular location after reading about it or seeing it in a film.
• Perpetual tourism: wealthy individuals always on vacation; some of them, for tax purposes, to avoid being resident in any country.
• Pilgrimage Tourism: pilgrimages to ancient holy places (Rome and Santiago de Compostela for Catholics, temples and stupas of Nepal for the Hindus and Buddhist, Mount Athos or Painted churches of northern Moldavia for the Orthodox), religious sites such as mosques, shrines, etc.
• Sex tourism: travelling solely for the purpose of sexual activity, usually with prostitutes
• Solo Travel: travelling alone
• Sport travel: skiing, golf and scuba diving are popular ways to spend a vacation. This could also include travelling to a major international sporting event such as the FIFA World Cup or following a tour such as the Ashes or British and Irish Lions.
• Space tourism: traveling in outer space or on spaceships.
• Vacilando is a special kind of wanderer for whom the process of travelling is more important than the destination.
• Wine tourism, the visiting of growing regions, vineyards, wineries, tasting rooms, wine festivals, and similar places or events for the purpose of consuming or purchasing wine.

Trends [ edit | edit source ]

The World Tourism Organization (UNWTO) forecasts that international tourism will continue growing at the average annual rate of 4 %.[3] By 2020 Europe will remain the most popular destination, but its share will drop from 60 % in 1995 to 46 %. Long-haul will grow slightly faster than intraregional travel and by 2020 its share will increase from 18 % in 1995 to 24 %.

With the advent of e-commerce, tourism products have become one of the most traded items on the internet. Tourism products and services have been made available through intermediaries, although tourism providers (hotels, airlines, etc.) can sell their services directly. This has put pressure on intermediaries from both on-line and traditional shops.

Space tourism is expected to "take off" in the first quarter of the 21st century, although compared with traditional destinations the number of tourists in orbit will remain low until technologies such as a space elevator make space travel cheap.

Technological improvement is likely to make possible air-ship hotels, based either on solar-powered airplanes or large dirigibles. Underwater hotels, such as Hydropolis, expected to open in Dubai in 2006, will be built. On the ocean tourists will be welcomed by ever larger cruise ships and perhaps floating cities.

Some futurists expect that movable hotel "pods" will be created that could be temporarily erected anywhere on the planet, where building a permanent resort would be unacceptable politically, economically or environmentally.

Sustainable tourism [ edit | edit source ]

There are many different definitions of sustainable tourism that have been developed over the last decade. Most tend to assume that all tourists are responsible for respecting and conserving a location's economic, environmental, and socio-cultural balances.

Global economists forecast continuing international tourism growth, ranging between three and six percent annually, depending on the location. As one of the world's largest and fastest growing industries, this continuous growth will place great stress on remaining biodiverse habitats, often used to support mass tourism. Sustainable tourists are aware of these dangers and seek to protect their favorite destinations, and to protect tourism as an industry. Sustainable tourists face many responsibilities to reduce tourism's impact on communities, including:

• informing themselves of the culture, politics, and economy of the communities being visited.
• anticipating and respecting local cultures' expectations and assumptions.
• contributing to intercultural understanding and tolerance.
• supporting the integrity of local cultures by favoring businesses which conserve cultural heritage
• supporting local economies by purchasing local goods and participating with small, local businesses.
• conserving resources by seeking out businesses that are environmentally conscious, and by using the least possible amount of non-renewable resources.

Green conventions, meetings and events [ edit | edit source ]

Large conventions, meetings and other major organized events drive the travel, tourism and hospitality industry. Cities and convention centers compete to attract such commerce, commerce which has heavy impacts on resource use and the environment. Major sporting events, such as the Olympic Games, present special problems regarding environmental burdens and degradation. But burdens imposed by the regular convention industry can be vastly more significant.

Green conventions and events are a new but growing sector and marketing point within the convention and hospitality industry. More environmentally aware organizations, corporations and government agencies are now seeking more sustainable event practices, greener hotels, restaurants and convention venues, and more energy efficient or climate neutral travel and ground transportation.

Additionally, some convention centers have begun to take direct action in reducing the impact of the conventions they host. One example is the Moscone Center in San Francisco, California, which has a very aggressive recycling program, a large solar power system, and other programs aimed at reducing impact and increasing efficiency.

With the advent of the internet, some traditional conventions are being replaced with virtual conventions, where the attendees remain in their home physical location and "attend" the convention by use of a web-based interface programmed for the task. This sort of "virtual" meeting eliminates all of the impacts associated with travel, accommodation, food wastage, and other necessary impacts of traditional, physical conventions.

Sustainable travel [ edit | edit source ]

Travel over long distances requires a large amount of either time or energy. Generally this involves burning fossil fuels, a largely unsustainable practice and one that contributes to climate change, via CO2 emissions.

Air travel is perhaps the worst offender in this regard, contributing to between 2 and 3% of global carbon emissions [1]. Given a business-as-usual approach, this could be expected to rise to 5% by 2015 and 10% by 2050. Car travel is the next worst offender.

Mass transport is the most climate friendly method of travel, and generally the rule is "the bigger the better" - compared to cars, buses are relatively more sustainable, and trains and ships are even more so. Human energy and renewable energy are the most efficient, and hence, sustainable. Travel by bicycle, solar powered car, or sailing boat produces no carbon emissions (although the embodied energy in these vehicles generally comes at the expense of carbon emission).

Ecotourism [ edit | edit source ]

Ecotourism, or ecological tourism, is a movement to make Tourism more ecological. When successful, it contributes actively to the conservation of natural and cultural heritage, includes local and indigenous communities in its planning, development and operation, reduces poverty and enhances intercultural & environmental understanding.

Travel planning [ edit | edit source ]

If you were to plan tourism you can use various online sources that allow for efficient and relatively low cost bookings of both flights and accommodations.

If you were going to start a business as a travel agent you could read books that cover this (although this one eventually should) or else you could study the topic at a local university or at Wikiversity (which should eventually cover the topic).

Tourism management [ edit | edit source ]

Hospitality and Tourism Management (HTM) is a major in a Bachelors of Science in Business Administration.

Graduate students graduate with a Masters of Business Administration, a Masters or Science, or a Doctorate of Philosophy in Hospitality and Tourism Management.

It is a focus that is studied by individuals that are intending to work in the Hospitality Industry, examples of which are; Hotels, Resorts, Casinos, and Restaurants.

Within the HTM concentration there is generally:

• Food Management and Operations (Examples: Food Science, Food Selection and Preparation, Food and Beverage Operations)
• Lodging Operations (Examples: Hotel Operations, Lodging Management, Financial Management and Cost Control for Hospitality Organizations)
• Global Tourism (Examples: Travel and Tourism Management, Tourism Analysis, Hospitality and Research Methods)
• Event Management (Examples: Hospitality Sales, Catering Management, Hospitality Marketing Management)

Several large corporations such as Marriot, Hyatt (go to www.Hyatt.com for current openings), Wyndham and Hilton Hotels have summer internships/manager in training programs for students majoring in Hospitality and Tourism Management, to help students get valuable work experience...

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The swot of a bookstore (with examples).

Get a watermark-free, fully customizable SWOT analysis in our business plan for a bookstore business

We've drafted tons of business plans for bookstores and, far too often, business owners neglect to dedicate time and thought to crafting a strategic vision for their new project.

It's mainly because they lack the right tools and frameworks. The SWOT analysis is one of them.

What is it? Should you make a SWOT for your bookstore business?

A SWOT analysis is a comprehensive tool used in strategic planning, highly applicable to various businesses including bookstores. It stands for Strengths, Weaknesses, Opportunities, and Threats.

Developed as a framework to understand both internal and external factors impacting a business, this method is particularly relevant in the diverse and evolving world of retail book sales.

Whether you're operating a bookstore or considering opening one, conducting a SWOT analysis can offer significant insights. It allows you to pinpoint what your bookstore excels at (strengths), areas needing improvement (weaknesses), potential avenues for growth (opportunities), and external challenges you might face (threats).

For example, your bookstore's strengths could be a specialized selection or a cozy reading space. Weaknesses might include limited online presence or a constrained budget. Opportunities could emerge from rising interest in certain genres or local author events, while threats could involve digital book platforms or larger chain competitors.

People generally perform a SWOT analysis when they're initiating a new bookstore venture, contemplating a major change, or addressing specific challenges. It offers a moment to step back and evaluate the overall picture of your business environment.

By understanding these four key elements, you can formulate strategies that leverage your strengths, mitigate your weaknesses, capitalize on opportunities, and navigate through potential threats.

If you're on the cusp of starting a new bookstore , conducting a SWOT analysis is not just helpful; it's critical. It aids in identifying your bookstore's unique attributes, areas that may need more resources, and external factors to be mindful of.

This analysis doesn't assure success, but it substantially enhances your chances by providing a clear direction and a strategic outlook.

How do you write a SWOT analysis for your bookstore business?

Filling out a SWOT analysis for a bookstore you're planning to open can be a thought-provoking exercise, especially when you're trying to identify future strengths, weaknesses, opportunities, and threats.

It's wise to conduct a thorough market study and review literature on current reading trends and consumer preferences. This research will give you insights into what books and genres are popular, evolving digital reading trends, and the overall competitive landscape of bookstores.

Engaging with existing bookstore owners or literary experts can provide practical insights. Their real-world experiences could offer perspectives that academic or industry reports might not cover.

Remember, the goal of a SWOT analysis is to prepare you strategically for the future, not to predict it with absolute accuracy.

Consider the unique attributes your bookstore can offer. Perhaps you have a rich collection of rare or first-edition books, or your location is in a culturally vibrant area that attracts book lovers. Maybe your strength is a knowledgeable and passionate team, or you plan to offer unique events like author readings and book clubs.

These are internal factors that can set your bookstore apart in the market.

Honestly identifying weaknesses is crucial. You might be facing budget constraints that limit your inventory or marketing. Perhaps you lack experience in the retail book industry, or there's significant competition from online book sellers. Limited space in your store might restrict the variety of books you can display.

These are areas where strategic planning and possibly seeking additional resources or expertise will be beneficial.

Opportunities

Opportunities are external factors that your bookstore could capitalize on. If there's a growing interest in local authors or specific genres in your area, that's an opportunity. Collaborations with schools, libraries, and local events can broaden your reach. A lack of cozy, community-centered bookstores in your area could also represent an opportunity.

Threats are external factors that could challenge your bookstore. This might include the rising popularity of e-books and online book retailers. Economic factors could affect people's spending habits on leisure reading. Also, changes in literacy rates or reading habits, like a shift towards audio books, could impact your traditional business model.

Examples of Strengths, Weaknesses, Opportunities and Threats for the SWOT of a bookstore

These strengths and opportunities can be leveraged to improve the profitability of your bookstore business .

More SWOT analysis examples for a bookstore

If you're creating your own SWOT analysis, these examples should be useful. For more in-depth information, you can access and download our business plan for a bookstore business .

A SWOT Analysis for a Boutique Independent Bookstore

A boutique independent bookstore offers a curated selection of books, often focusing on niche genres, local authors, or handpicked titles. Its unique charm and personal customer service create a welcoming atmosphere. Such a store often becomes a community hub, hosting author readings, book clubs, and cultural events.

Limited financial resources compared to larger chains can be a challenge. The niche focus might limit the customer base, and the store may struggle with inventory diversity. Physical space constraints might also limit the number of books and related items it can stock.

There's potential for growth by expanding online sales and digital presence. Collaborating with local schools, libraries, and book clubs can increase community engagement. Exclusive events with authors and themed nights can attract more visitors and create a loyal customer base.

Competition from major online retailers and e-books is a significant challenge. Economic downturns affecting discretionary spending can impact sales. Changes in reading habits and consumer preferences pose a continuous adaptation challenge.

A SWOT Analysis for a Used Bookstore

A used bookstore often has a vast and eclectic selection, appealing to a wide range of readers, from casual browsers to serious collectors. Affordability of books is a key strength. Such stores often have a unique, nostalgic charm that can attract book lovers.

The quality and condition of books can be variable, potentially deterring some customers. Acquiring stock relies on unpredictable sources like donations or purchases from the public. The store might also struggle with organization and cataloging of books.

Creating an online catalog of rare and collectible books can attract a wider audience. Hosting community events, such as book swaps or literary discussions, can enhance its reputation as a cultural center. Diversifying stock to include other items like vintage records or art can broaden its appeal.

Shifts toward digital media consumption can reduce the demand for physical books. Economic pressures may lead customers to prioritize essential purchases over books. Competition from online used book marketplaces is also a challenge.

A SWOT Analysis for a Chain Bookstore

Chain bookstores benefit from brand recognition and a wide network, enabling them to offer a vast selection of books and related products. Their size allows for competitive pricing and the ability to host large-scale events. Many have integrated cafes and comfortable reading areas, enhancing the customer experience.

Due to their size, chain bookstores may lack the personal touch and specialized knowledge of independent stores. They can be perceived as less connected to local communities. Managing a large inventory and high operational costs can be challenging.

Expanding digital offerings, including e-books and online ordering with in-store pickup, can enhance convenience. Developing loyalty programs can encourage repeat business. Partnering with schools and educational programs can open new revenue streams.

Online retailers, particularly those offering discounted prices and fast delivery, are a major threat. The growing popularity of e-books and digital media can impact physical book sales. Changing consumer shopping habits towards more personalized experiences can affect their market share.

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10 Promotion Strategies for the Travel and Tourism Industry that Actually Work

Almost every industry is (still!) going through tough times since the pandemic outbreak back in 2020. Some of them, though, have been affected by coronavirus far more than the others – and the travel industry is definitely one of them. Canceled trips, canceled flights, confused guests and hosts alike, countless restrictions, and the overall uncertainty of what’s coming next – all this have brought the industry to the brink of collapse.

Thankfully, most travel and tourism businesses decided to fight against the odds, and work their way through the pandemic. As of summer 2022, there are signs of coming back to (normal) life. Nobody knows, though, what autumn will bring and convincing consumers to plan their trips is far more difficult now than it ever was. That’s why clever marketing and promotion strategies seem to be the keys for the industry to get back on its feet.

Marketing for the travel and tourism industries in 2022

The pandemic isn’t the only problem the travel and tourism industry has faced lately. The economy (for example in Europe) forces people to think twice before going on costly vacations abroad. The competition is stiff as ever, and there’s still a need to maintain a healthy balance between costs and earnings. There’s no point in pumping thousands of dollars into marketing strategies if they won’t bring enough ROI. That’s why it’s crucial to select the next promotion strategy for your business carefully.

Here are some notable travel marketing trends are worth mentioning:

• TikTok marketing – this social video platform became a powerful marketing tool for those skilful enough to unlock its potential. Often referred to as a platform for children and youth (and dismissed for being such), TikTok hosts 1 billion active users. It’s a value that shouldn’t be ignored.
• Social media marketing – the dominance of TikTok does not mean that other social media platforms are doomed in marketing. Instagram, Facebook, and even LinkedIn – all those media have their place and are still valid marketing platforms. The key is – as always – targeting the right audience.
• Influencer marketing – staying in the social media area: engaging celebrities and influencers in your marketing activities is an idea worth thinking of. Of course, the influencer with a 250K Instagram profile won’t bring thousands of customers directly to your company, but the recognizability should definitely help.

What about some travel marketing trends for 2022?

• Flexibility is a key – though low prices are still important, customers are eager to find offers that enable them to get a full refund or change bookings if necessary.
• Long-term rentals – in times of remote work, more people want to try living in new places for a more extended period. So-called workations have become more popular than ever, and people expect special deals for long-term rentals.
• Geofencing – looking for attractions near the place of living has become a thing during the pandemic. People are forced to put off their travel plans until somewhere in the future, turned to what their area has to offer. With geofencing , local attractions, such as restaurants, museums, go-karting tracks, escape rooms or laser tag places, became open for people searching for “[something] near me” which, apparently, grew popular in recent years.

Enough of those trends – you’re here for the list, so here it is! 10 promotional strategies for the travel and tourism industry that actually work – they have been launched and tested by companies we know. There’s no room for hypotheses. Below you’ll find nothing but real-life examples – get ready to get inspired!

Gamecity Zoetermeer

Promotion types used: discount coupons, gift cards, giveaways.

Gamecity GoKarting Zoetermeer is a place of fun games and entertainment for people looking to do something more active and demanding than watching VOD at home or going to the cinema. Gamecity offers go-karting, laser tag, minigolf and an innovative, competitive escape room-like experience called Prison Island.

1. Social media giveaways

Pursuing the newest trends, Gamecity launched a few social media profiles, such as Instagram or TikTok (their most popular video has been watched more than 40K times!). They use TikTok not only for sharing funny, short videos but also to run giveaways for their engaged followers, thus increasing company recognizability and gaining new followers (as well as potential customers):

Online contests are usually a very effective way to raise awareness of newly-created brands. Still, nothing stands in your way if you want to organize a sweepstake every now and then to promote your already established brand.

‍ In short: a well-performed online giveaway should not only bring some attention to your company but it might also result in a significant followers increase. Each of them can become your next valuable customer!

2. Discount coupons

People who don’t order any service without typing “[name of the company] discount coupon” in Google Search won’t be disappointed, as Gamecity Gokarting issues discount coupons every once in a while. A nice 20% discount for go-karting should be enough to convince the unconvinced and create the opportunity for them to try new things while traveling or just hanging out with friends.

Discount coupons are the salt of promotion strategies for the tourism and travel industry – it’s always nice knowing that the attraction you were already willing to experience is a bit cheaper than expected. However, from a business perspective, too big of a discount can be deceptive, as people could try it once and then never come back due to the feeling that the service should be cheaper than it is. That’s why companies usually launch 10-20% discounts.

‍ In short: The most significant advantage of the discount coupon promotional strategy is that it’s not very demanding to launch and maintain such a promotion. And with a proper tool, such as the Voucherify, issuing coupons is approachable and developer-friendly.

Promotion types used: gift cards, partnerships, giveaways.

Sportihome has created its unique business model that combines two things you can find in the company name – sports and housing rentals. To make their offer attractive for sports enthusiasts and travelers alike, Sportihome runs numerous giveaways with strongly-thematic rewards, such as entries for sports events and so on:

3. Partnerships

A popular marketing strategy is partnering up with well-known brands to provide discounts, equipment and other gifts. Sportihome decided to follow this path by teaming up with Decathlon , the most prominent sports gear brand in France. Each host, who joins the Sportihome family, gets an exclusive 10% discount for equipping the lodgings they share with Sportihome customers.

In short: partnerships may strengthen your brand as showing up in the right company to a business meeting does. And if the partnership comes with benefits for the customers, you can be sure that it will positively impact your marketing efforts.

4. Gift cards

One of the ultimate travel and tourism promotion types is gift cards. However, buying holidays as a gift can cause unintended trouble – it isn’t easy to be a hundred percent sure that the gifted person won’t have any plans in a given period. Also, choosing the location and lodgings for them might not be the best idea (who knows if they’d like it?). In such a case, the best way would be to present someone with a gift card for holidays of their choice. And that’s exactly what you can do via Sportihome – choose the price (from €50 to €1,000) and choose whether Sportihome should send the card to the recipient or if you want to do this personally.

Each gift card is valid for 24 months, and the gifted person can use the code from the gift card during the payment – after choosing the most suitable location.

In short: Gift cards are present in almost any industry, but they became especially popular when the pandemic began – if all the travel companies ensured full refunds for everyone who wanted to cancel their flights, trips and vacations, they would already be out of business. One of the ways to stay above the surface while encouraging customers to return was to offer them gift cards instead of a cashback.

This is precisely the way easyJet decided to deal with the coronavirus crisis – read more about it in our case study!

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Al Ali Yachts

Promotion types used: BOGO, discount coupons, giveaways.

Al Ali Yachts is a luxury yacht-rental company based in Dubai, UAE. In a demanding market, rental companies have to try different marketing strategies to get to the right audience. One of the most effective promotions used by Al Ali Yachts is BOGO – buy one, get one free – promotion.

How does it work? BOGO promotions add an item whenever a customer orders a required number of items. For example, during the "Enjoy the Summer" promotion, Al Ali Yachts offers their customers 1 hour of yacht rental for free for every 3 hours booked. It’s easy to calculate that the offer equals a 25% discount. The difference lies in the incentive.

If a group of friends would like to rent a yacht for two hours, they might get incentivized by the promotion – they’d rather pay for 3 hours and have a boat for 4 hours.

6. Holiday giveaways

There’s always an occasion to celebrate – should it be International Women’s Day, Independence Day or National Pizza With Everything (Except Anchovies) Day, brands have learnt to incorporate them into their marketing efforts. A contest where the winner gets 1 hour of free cruising? Why not? If it brings people interested in the product, it’s probably a good idea (though there’s a million dollars for whoever creates a campaign combining National Pizza Day with yacht rental).

Dertouristik

Promotion types used: discount coupons.

Visiting the Dertouristik website for the first time is one of those unforgettable moments, when a pop-up ad doesn’t get on the nerves – why so? Because of an exclusive, time-limited offer (also the fact that it doesn’t cover the whole screen)!

7. Time-limited offers

Though setting a time limit for the offer is old as the world, it’s useful promotional tool companies use with success in 2022 (and will probably still use in 2222). Here’s what it looks like on the Dertour website:

The window pops up right after entering the website – it says that there’s a €50 discount for any travel package from Dertour, as soon as the total costs are above €500. The offer is valid until midnight, so there’s a strict deadline, but with plenty of time to think this decision through.

It’s a nice touch that after closing the pop-up window, it’s still available under the blue “Ihr Rabatt Code” button, so the customers can get back and copy their code anytime.

Promotion types used: flexibility packages, discount codes, freebies.

8. Flexible packages

Trends in the travel and tourism promotions have changed – customers expect more than low prices, loyalty solutions or various discounts. They also need peace of mind when it comes to planning their vacations. That’s why solutions such as ItaliaRail’s Flexibility packages work! With an additional fee customers can ensure that they would be able to reschedule or cancel their train tickets with an 80% or 90% refund:

9. Freebies

Genuinely taking care of customers’ well-being is one of the most effective promotional strategies – especially if the goal is to create a long-term relationship with the customer. So ItaliaRail went the extra mile and prepared a little welcoming gift for their potential customers – a free Italian phrases ebook, which can be a helpful guide for those who visit Italy for the first time. Of course, giving away an ebook like this probably won’t become a game-changing strategy for the company. Still, it’s an excellent little addition to make customers feel better about traveling, and to get some email addresses in the process.

Promotion types used: cart promotions, discount coupons.

With its branches in Switzerland, Austria, Netherlands, France, Poland, Spain, the UK, Denmark, Belgium, Norway, Sweden and Finland, TUI became one of the most popular travel agencies in Europe, offering holiday trips worldwide.

10. Cart promotions

Knowing that the most straightforward solutions are often the most satisfying ones, TUI went through with cart promotions – the discounts visible immediately while browsing the offers:

A big, red –41% alert is precisely what TUI wants people to see right after clicking the TUI Deals button on the homepage. The difference between the regular and discounted price is what drives people’s purchasing decisions more often than they want to admit. But the difference between €1410 and €831 is just too good!

‍ Cart-level promotions , though, offer more than only displaying lower prices. Using them, you can assign automatic discounts to each customer who meets the redemption criteria, create personalized deals, enable free shipping, bonus items and much more!

Coming up with a successful promotion strategy for the travel and tourism industry requires a lot of work and dedication – I hope the above list of examples will help you choose the best promotion type to begin with. Now, before I finish, here are three final tips you might find helpful:

• Select two or three promotion types you’re eager to try out. Learn more about them and see if they are within your reach before investing any money in them.
• Look around and search for software that would help you create and launch the type of promotions you’re interested in. It’s always a better (and cheaper) idea to find ready-made software instead of trying to come up with your own solution.
• If you’re determined to try out different types of promotions for your business, make sure that the software you’ve found in step 2 is able to handle each of them. No point in subscribing to (and paying for) two or three different software packages while you can stick to a single one.

If you’re looking for a powerful promotion engine where you can create numerous marketing campaigns (personalized coupons, cart-level promotions, digital gift cards, product bundling, loyalty and referral programs, geofencing), but pay only for the actual usage, try Voucherify. And when I’m saying “try” I mean it – Voucherify comes with a free plan, which you can use to find your way through the platform before deciding to pay any money!

Don’t hesitate any longer

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What Is Ecotourism? Definition, Examples, and Pros and Cons

• Chapman University
• Sustainable Fashion
• Art & Media

Ecotourism Definition and Principles

Pros and cons.

• Examples of Ecotourism
• Frequently Asked Questions

Ecotourism is about more than simply visiting natural attractions or natural places; it’s about doing so in a responsible and sustainable manner. The term itself refers to traveling to natural areas with a focus on environmental conservation. The goal is to educate tourists about conservation efforts while offering them the chance to explore nature.

Ecotourism has benefited destinations like Madagascar, Ecuador, Kenya, and Costa Rica, and has helped provide economic growth in some of the world’s most impoverished communities. The global ecotourism market produced $92.2 billion in 2019 and is forecasted to generate $103.8 billion by 2027.

A conservationist by the name of Hector Ceballos-Lascurain is often credited with the first definition of ecotourism in 1987, that is, “tourism that consists in travelling to relatively undisturbed or uncontaminated natural areas with the specific object of studying, admiring and enjoying the scenery and its wild plants and animals, as well as any existing cultural manifestations (both past and present) found in these areas.”

The International Ecotourism Society (TIES), a non-profit organization dedicated to the development of ecotourism since 1990, defines ecotourism as “responsible travel to natural areas that conserves the environment, sustains the well-being of the local people, and involves interpretation and education [both in its staff and its guests].”

The International Union for Conservation of Nature (IUCN) looks at ecotourism as a significant tool for conservation, though it shouldn’t be seen as a fix-all when it comes to conservation challenges:

“There may be some areas that are just not appropriate for ecotourism development and some businesses that just won’t work in the larger tourism market. That is why it is so important to understand the basics of developing and running a successful business, to ensure that your business idea is viable and will be profitable, allowing it to most effectively benefit the surrounding environment and communities.”

Marketing an ecosystem, species, or landscape towards ecotourists helps create value, and that value can help raise funds to protect and conserve those natural resources.

Sustainable ecotourism should be guided by three core principles: conservation, communities, and education.

Conservation

Conservation is arguably the most important component of ecotourism because it should offer long-term, sustainable solutions to enhancing and protecting biodiversity and nature. This is typically achieved through economic incentives paid by tourists seeking a nature-based experience, but can also come from the tourism organizations themselves, research, or direct environmental conservation efforts.

Communities

Ecotourism should increase employment opportunities and empower local communities, helping in the fight against global social issues like poverty and achieving sustainable development.

Interpretation

One of the most overlooked aspects of ecotourism is the education component. Yes, we all want to see these beautiful, natural places, but it also pays to learn about them. Increasing awareness about environmental issues and promoting a greater understanding and appreciation for nature is arguably just as important as conservation.

As one of the fastest growing sectors of the tourism industry, there are bound to be some downsides to ecotourism. Whenever humans interact with animals or even with the environment, it risks the chance of human-wildlife conflict or other negative effects; if done so with respect and responsibility in mind, however, ecotourism can reap enormous benefits to protected areas.

As an industry that relies heavily on the presentation of eco-friendly components to attract customers, ecotourism has the inevitable potential as a vessel for greenwashing. Part of planning a trip rooted in ecotourism is doing research to ensure that an organization is truly providing substantial benefits to the environment rather than exploiting it.

Ecotourism Can Provide Sustainable Income for Local Communities

Sustainably managed ecotourism can support poverty alleviation by providing employment for local communities, which can offer them alternative means of livelihood outside of unsustainable ones (such as poaching).

Research published in Proceedings of the National Academy of Sciences found that communities in regions surrounding conservation areas in Costa Rica had poverty rates that were 16% lower than in areas that weren’t near protected parks. These protected areas didn’t just benefit from conservation funds due to ecotourism, but also helped to reduce poverty as well.

It Protects Natural Ecosystems

Ecotourism offers unique travel experiences focusing on nature and education, with an emphasis on sustainability and highlighting threatened or endangered species. It combines conservation with local communities and sustainable travel , highlighting principles (and operations) that minimize negative impacts and expose visitors to unique ecosystems and natural areas. When managed correctly, ecotourism can benefit both the traveler and the environment, since the money that goes into ecotourism often goes directly towards protecting the natural areas they visit.

Each year, researchers release findings on how tourist presence affects wildlife, sometimes with varying results. A study measuring levels of the stress hormone cortisol in wild habituated Malaysian orangutans found that the animals were not chronically stressed by the presence of ecotourists. The orangutans lived in the Lower Kinabatangan Wildlife Sanctuary, where a local community-managed organization operates while maintaining strict guidelines to protect them.

Ecotourism May Also Hurt Those Same Natural Ecosystems

Somewhat ironically, sometimes ecotourism can hurt ecosystems just as much as it can help. Another study in the journal Trends in Ecology and Evolution found that ecotourism can alter animal behaviors in ways that put them at risk. If the presence of humans changes the way animals behave, those changes may make them more vulnerable by influencing their reaction to predators or poachers.

It's not just the animals who are at risk. As ecotourism activities become too popular, it can lead to the construction of new infrastructure to accommodate more visitors. Similarly, more crowds mean more pressure on local resources, increased pollution, and a higher chance of damaging the soil and plant quality through erosion. On the social side, these activities may displace Indigenous groups or local communities from their native lands, preventing them from benefiting from the economic opportunities of tourism.

Ecotourism Offers the Opportunity to Experience Nature

Renown conservationist Jane Goodall has a famous quote: “Only if we understand, will we care. Only if we care, will we help. Only if we help, shall all be saved.” It can be difficult to understand something that we haven’t seen with our own eyes, and ecotourism gives travelers the opportunity to gain new experiences in natural areas while learning about the issues they face. 

Ecotourism also educates children about nature, potentially creating new generations of nature lovers that could someday become conservationists themselves. Even adult visitors may learn new ways to improve their ecological footprints .

EXAMPLES OF ECOTOURISM

The East African country has some competitive advantages over its neighbors thanks to its rich natural resources, paired with the fact that it has allocated over 25% of its total area to wildlife national parks and protected areas. Because of this, an estimated 90% of tourists visit to Tanzania seeking out ecotourism activities. Ecotourism, in turn, supports 400,000 jobs and accounts for 17.2% of the national GDP, earning about $1 billion each year as its leading economic sector.

Some of Tanzania’s biggest highlights include the Serengeti, Mount Kilimanjaro , and Zanzibar, though the country still often goes overlooked by American tourists. Visitors can take a walking safari tour in the famous Ngorongoro Conservation area, for example, with fees going to support the local Maasai community.

The country is also known for its chimpanzees , and there are several ecotourism opportunities in Gombe National Park that go directly towards protecting chimpanzee habitats.

Galapagos Islands

It comes as no surprise that the place first made famous by legendary naturalist Charles Darwin would go on to become one of the most sought-after ecotourism destinations on Earth, the Galapagos Islands .

The Directorate of the Galapagos National Park and the Ecuadorian Ministry of Tourism require tour providers to conserve water and energy, recycle waste, source locally produced goods, hire local employees with a fair wage, and offer employees additional training. A total of 97% of the land area on the Galapagos is part of the official national park, and all of its 330 islands have been divided into zones that are either completely free of human impact, protected restoration areas, or reduced impact zones adjacent to tourist-friendly areas.

Local authorities still have to be on their toes, however, since UNESCO lists increased tourism as one of the main threats facing the Galapagos today. The bulk of funding for the conservation and management of the archipelago comes from a combination of governmental institutions and entry fees paid by tourists.

Costa Rica is well-known throughout the world for its emphasis on nature-based tourism, from its numerous animal sanctuaries to its plethora of national parks and reserves. Programs like its “Ecological Blue Flag” program help inform tourists of beaches that have maintained a strict set of eco-friendly criteria.

The country’s forest cover went from 26% in 1983 to over 52% in 2021 thanks to the government’s decision to create more protected areas and promote ecotourism in the country . Now, over a quarter of its total land area is zoned as protected territory.

Costa Rica welcomes 1.7 million travelers per year, and most of them come to experience the country’s vibrant wildlife and diverse ecosystems. Its numerous biological reserves and protected parks hold some of the most extraordinary biodiversity on Earth, so the country takes special care to keep environmental conservation high on its list of priorities. 

New Zealand

In 2019, tourism generated $16.2 billion, or 5.8% of the GDP, in New Zealand. That same year, 8.4% of its citizens were employed in the tourism industry, and tourists generated $3.8 billion in tax revenue.

The country offers a vast number of ecotourism experiences, from animal sanctuaries to natural wildlife on land, sea, and even natural caves. New Zealand’s South Pacific environment, full of sights like glaciers and volcanic landscapes, is actually quite fragile, so the government puts a lot of effort into keeping it safe.

Tongariro National Park, for example, is the oldest national park in the country, and has been named by UNESCO as one of only 28 mixed cultural and natural World Heritage Sites. Its diverse volcanic landscapes and the cultural heritage of the indigenous Maori tribes within the create the perfect combination of community, education, and conservation.

How to Be a Responsible Ecotourist

• Ensure that the organizations you hire provide financial contributions to benefit conservation and find out where your money is going.
• Ask about specific steps the organization takes to protect the environment where they operate, such as recycling or promoting sustainable policies.
• Find out if they include the local community in their activities, such as hiring local guides, giving back, or through initiatives to empower the community.
• Make sure there are educational elements to the program. Does the organization take steps to respect the destination’s culture as well as its biodiversity?
• See if your organization is connected to a non-profit or charity like the International Ecotourism Society .
• Understand that wildlife interactions should be non-invasive and avoid negative impacts on the animals.

Ecotourism activities typically involve visiting and enjoying a natural place without disturbing the landscape or its inhabitants. This might involve going for a hike on a forest trail, mountain biking, surfing, bird watching, camping, or forest bathing . 

Traveling in a way that minimizes carbon emissions, like taking a train or bike instead of flying, may also be part of an ecotourism trip. Because these modes of travel tend to be slower, they may be appreciated as enjoyable and relaxing ecotourism activities.

The Wolf Conservation Center ’s programing in New York State is an example of ecotourism. This non-profit organization is dedicated to the preservation of endangered wolf species. It hosts educational sessions that allow visitors to observe wolves from a safe distance. These programs help to fund the nonprofit organization’s conservation and wildlife rehabilitation efforts.

Stonehouse, Bernard. " Ecotourism ." Environmental Geology: Encyclopedia of Earth Science , 1999, doi:10.1007/1-4020-4494-1_101

" What is Ecotourism? " The International Ecotourism Society .

" Tourism ." International Union for Conservation of Nature .

https://doi.org/10.1073/pnas.1307712111

https://doi.org/10.1371/journal.pone.0033357

https://doi.org/10.1016/j.tree.2015.09.010

https://doi.org/10.5897/JHMT2016.0207

" Galapagos Islands ." UNESCO .

" About Costa Rica ." Embassy of Costa Rica in Washington DC .

https://www.stats.govt.nz/information-releases/tourism-satellite-account-2019

• Costa Rica’s Keys to Success as a Sustainable Tourism Pioneer
• What Is Sustainable Tourism and Why Is It Important?
• What Is Community-Based Tourism? Definition and Popular Destinations
• How to Be a Sustainable Traveler: 18 Tips
• What Is Overtourism and Why Is It Such a Big Problem?
• Defeating Deforestation Through Rum, Chocolate, and Ecotourism
• Empowering Communities to Protect Their Ecosystems
• Best of Green Awards 2021: Sustainable Travel
• Why Bonobos Are Endangered and What We Can Do
• Why Are National Parks Important? Environmental, Social, and Economic Benefits
• IUCN President Tackles Biodiversity, Climate Change
• The World’s Smallest Tiger Is Inching Towards Extinction
• Ecuador Expands Protected Galapagos Marine Reserve by More Than 23,000 Square Miles
• What Is Voluntourism? Does It Help or Harm Communities?
• Regenerative Travel: What It Is and How It's Outperforming Sustainable Tourism
• New Zealand Aims to Become World's Largest 'Dark Sky Nation'

Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.

Chapter 12. Indigenous Tourism

Authors: Suzanne de la Barre , Frank Brown , Rob Ferguson , and David Pinel Adapted from original works by: Keith Henry and Terry Hood

Learning Objectives

• Describe the socio-political context for Indigenous tourism development at local and global scales
• Describe the way tourism is entangled in colonialism (history, processes, perspectives, etc.), and the associated relationships it has to reconciliation movements and objectives
• Identify steps taken to uphold Indigenous rights and title in relation to tourism
• Discuss the evolution of Indigenous tourism in Canada and its connection to cultural, heritage and nature-based tourism
• Describe approaches taken to strengthen and increase the number of Indigenous tourism businesses in Canada and BC
• Describe the stages of community and market readiness and how these relate to Indigenous tourism products and experiences
• Explain the concept of authenticity and the challenges this advances to communities in the delivery of authentic visitor experiences
• Articulate the importance of community involvement and effective partnerships in developing Indigenous tourism
• Recognize the value of Indigenous tourism to BC, Canada and internationally and provide an overview of key agencies responsible for its development
• Relate success stories in Indigenous tourism business operations and collaborations in BC, Canada, and internationally

Introduction to Tourism and Hospitality in BC - 2nd Edition Copyright © 2015, 2020, 2021 by Morgan Westcott and Wendy Anderson, Eds is licensed under a Creative Commons Attribution 4.0 International License , except where otherwise noted.

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The best travel and tourism reading list

Disclaimer: Some posts on Tourism Teacher may contain affiliate links. If you appreciate this content, you can show your support by making a purchase through these links or by buying me a coffee . Thank you for your support!

Having a travel and tourism reading list is important, whether you are a teacher, a student, or a tourist.

The key to success is knowledge. And where better to look than books? Having a travel and tourism reading list is a great idea whether you are a student, an entrepreneur or a travel enthusiast.

In this article I have outlined a number of essential and recommended texts covering a range of travel and tourism-related topics. These are the perfect additions to any travel and tourism reading list.

The first list is intended for travel and tourism students and teachers. The second list is useful for people working in the tourism industry, especially those who run their own business or who are managers. The third list offers practical guidance for travellers. The final list provides my recommendations for leisurely reading that will inspire your wanderlust!

Tourism: Principles and Practice

The business of tourism, tourism: a modern synthesis, worldwide destinations: the geography of travel and tourism, the geography of tourism and recreation: environment, place and space, the escape industry: how iconic and innovative brands built the travel business.

• Travel Agent Training: How to become a Home Based Travel Agent” target=”_blank” rel=”noreferrer noopener”>Travel Agent Training: How to become a Home Based Travel Agent
• Optimize YOUR Bnb: The Definitive Guide to Ranking #1 in Airbnb Search

How to Start and Run a B&B

The small business start-up workbook: a step-by-step guide to starting the business you’ve dreamed, the idea in you: how to find it, build it, and change your life, travel the world on $50 a day, the responsible tourist, the family travel handbook, the camper van bible, your money or your life, bush craft 101, travel anywhere (and avoid being a tourist): travel trends and destination inspiration for the modern adventurer, eat, pray, love, down under: travels in a sunburned country, how to be a family, sand in my bra, without you there is no us, first they killed my father, sihpromatum – i grew my boobs in china, the alchemist, travel and tourism reading list: your recommendations, my travel and tourism reading list.

Below you will find a list of the best books in the business. Not got a huge budget? Not to worry! Abe Books is a great website selling discounted second-hand books- just use the search option to see if they have what you’re after. Otherwise, I have no doubt you will find your books on Amazon.

Academic-based tourism texts

The reading material needed for each travel and tourism course will differ slightly. However, there are some key tests that are largely relevant for the majority of programmes. Below, I have outlined some of the key texts

This is the ultimate beginner’s guide for any travel and tourism student and is on almost every university travel and tourism reading list.

This book covers all of the core travel and tourism management subjects and the explanations are clear and easy to understand.

There are multiple editions, so if you’r budget is tight, opt for an older copy to save a few pennies!

This book is an essential text for students of tourism management or travel and tourism.

It provides background theory and research that is easy to understand. It also has lots of relevant and current case studies.

The world is changing and evolving quickly and the tourism industry must keep up.

This book looks at the modern-day issues that are effecting the travel and tourism industry. It examines new and emerging markets and disruptive technologies such as the sharing economy , low cost airlines and e-travel. It also includes current debates on sustainable tourism , future jobs in travel and tourism and generational marketing.

Every travel and tourism reading list should have a geography-based element, because geography is such an important part of travel!

This book is great because it explores the concepts of tourism demand and supply for a comprehensive range of destinations and every country worldwide.

This book is essential reading for any travel and tourism student!

Another geography-based text, this book combines management theory with a range of geographical case-studies around the world.

Practical tourism management guides

There are some really handy tourism management guides on the market at the moment. These are perfect for those who are considering a career in travel and tourism or for people who are looking to climb the career ladder.

If you are thinking about starting up your own business in the tourism industry then these books are must-haves! The tips and advice given in these texts are invaluable- they will help to save you time and make you money!

Here are my recommendations-

The travel and tourism industry is fun and dynamic. And there are endless opportunities to businesses: travel is a hugely competitive, multi-million pound industry and marketers of all sectors can learn important lessons from it.

From mass tourism to business tourism to specialist tourism, there are some fundamental principles to setting up and running a business in the tourism industry.

This book presents an expert view of travel marketing and branding (and loads of helpful advice), focusing particularly on how travel has been transformed for both consumers and providers since the beginning of the 21st century.

Traditional travel agents are fast becoming a thing of the past. High street stores are exchanged for home-based working. Many of the big travel agencies (Thomas Cook, Lunn Poly, Monarch to name a few) no longer exist. There have never been so many opportunities to work online and to be your own boss as there are right now. The evolution of the internet and the reduction in competition means that the marketplace is wide open. But being an online travel agent isn’t something you can do without any training! This book teaches you the fundamentals of setting up your businesses and how to be successful. Optimize YOUR Bnb: The Definitive Guide to Ranking #1 in Airbnb Search

Want to get rich quick? Airbnb could be the way to go!

There are plenty of people who are making decent sums of money each year from Airbnb. But it is a competitive market and if you want to succeed, you need to know how!

This book is written by Danny, who claims to be the best in the world at Airbnb. His book teaches you how to optimise your listing, leverage tools to automate your workload, undertake interior design without paying premium rates, navigate the slow season and identify and solve guest issues.

Owning a B&B is the dream of many…but where do you start?

This book teaches you all the basics in order to run a successful bed and breakfast business. It looks at types of customers, financial tools, preparing your home, marketing your property and managing profit.

Whatever business you are considering running/starting, the small business start up workbook will help you to be successful.

This practical and comprehensive workbook is packed with real-life case studies and practical exercises, checklists and worksheets, it provides a step-by-step guide to researching and formulating your business ideas, planning the right marketing strategies, and managing a team that will drive your vision forward with you.

Whilst not specific to tourism management, this book is a great addition to any travel and tourism reading list.

Do you have an idea in you? A hobby, a project, a product … something that could change your life? The Idea in You will help you to formulate a business plan and turn your idea into a reality.

Travel tips and advice

If you love travelling then you will love these books, which offer heaps of helpful travel tips and advice. I’ve read lots of these types of books and consolidated a list of my favourites below.

Not everyone travels on a budget, but most of us can’t resist saving money and getting a great bargain!

Matt Kepnes is one of my favourite travel bloggers. Specialising in budget travel, he has put together this brilliant guide on how to travel the world without breaking the bank. He offers some really helpful tips and advice from how to find the best bargains to using air miles to avoiding paying bank fees abroad.

Travel takes us to see wonderful places around the world, but sadly, it also helps to destroy those places.

This book is a fantastic guide which teaches you how you can offset the damage caused by travelling and help the local communities, economies and environments that you visit.

By being a sustainable tourist , you will feel better about your travels and help to preserve the places that you are visiting for future generations.

Travelling as a family has created my most special and favourite memories. My kids get so much out of travelling- after all, travel is the best education, so they say!

But travelling with small kids isn’t always easy. You need to adapt your travel habits and revise plans to suit the children. Your luggage will double in size. You will experience issues and dramas that had never crossed your mind pre-kids.

This book is great because it gives plenty of tips and advice about how best to travel with kids. A must-read for any avid travellers who are planning to start a family soon and for families who are yet to embrace life on the road.

Ever dreamed of travelling in a camper van? What an amazing experience, huh! But, there is a lot to learn if you’re going to do it properly…

Martin Dorey, acknowledged camper van expert and presenter of BBC2’s ‘One Man and His Campervan’, delves headfirst into the nitty gritty of camping and camper vans in this book, which makes a perfect addition to any camper glovebox.

In this book he covers four main areas of-

-Owning and living day to day with a camper van (LIVE)  – Cooking and eating in your camper (EAT)  – Sleeping in your camper (SLEEP)  – Keeping you and your van going (REPEAT)

Whilst this book is not directly about travelling, it does provide invaluable tips about how to manage your money. And more money=more travel, right?

This book is 5star rated on Amazon. It covers getting out of debt, developing savings, reordering material priorities, living well for less, resolving inner conflicts between values and lifestyle, saving the planet while saving money and much more.

If getting out and about amongst nature is your thing then you will love Bushcraft 101. Whether you’re the next Bear Grylls or trying your hand at glamping, there are many helpful tips and tricks in this guide.

Written by survivalist expert Dave Canterbury, this guide is based on the 5Cs of Survivability-cutting tools, covering, combustion devices, containers, and cordages. This guide teaches you the most important survival skills to use in a range of outdoor contexts.

Whilst I fundamentally disagree with the title (if you are travelling for leisure then you ARE a tourist , no matter what you do- and there is nothing wrong with that!), this book does offer some pretty handy tips.

This book presents a range of stories and anecdotes to help teach you how to make the most out of your travel experiences, get off the beaten paths and have a deep and meaningful experience.

Books to inspire wanderlust

Whether you are looking for a good holiday book or some night time reading, there is nothing better (in my opinion) than a book which inspires your inner wanderlust!

I personally love to snuggle up in bed on a cold winter’s evening when my next trip away is a distant dream and immerse myself in the adventures of others. Here are some of my favourites that I have read over the years. Some of these pop up on most ‘must read’ travel lists and others are lesser-known books that I have come across on my travels.

Alex Garland’s, The Beach, has a lot to answer for!

This is is one of the most popular travel books of all time and one of my all-time favourites. It is also the reason for the occurrence of overtourism in Maya Bay, Thailand and its subsequent temporary closure.

The Beach, later made into a film starring Leonardo Dicaprio, is based on the [once] pristine beach in Maya Bay, Thailand . When people started reading about this perfect, unspoilt beach , they bagan to flock there in their hundreds and thousands. Fast forward a decade or two and the area was filled with litter and flora and fauna dying. The beach has been closed to tourists to allow for rejuvenation in 2018 indefinitely.

Despite the current state of ‘The Beach’, the book itself is a fantastic read. It details the search for unspoilt lands and the life that these backpackers live when they find them. It is an absolute must-read for anyone who has caught ‘the travel bug’!

Another one of my favourites is Eat, Pray, Love. This book has also been made into a film , starring Julia Roberts. I am a massive fan, so much so that I think there was a time in my life when I watched this film at least twice a week!

Eat, Pray, Love documents a woman’s journey through Italy , India and Bali. On a journey of self-discovery (as many of us are during our travels at some point or another), this book takes you with her on an emotional and philosophical level.

Whilst this book may resonate more with women than men (my husband certainly isn’t a fan!), it is well worth a watch and will definitely spark some inner wanderlust!

Bryson’s Down Under is one of the best travel books I have ever read. I have vivid memories of starting to read it whilst laying in bed in my hostel in Sydney and finishing it shortly after I left Australia whilst in the Gili Islands .

This book is funny and informative- two criteria to make an excellent read! I learnt so much about Australia in this book, from the history of colonialism in the area to what life is like in the outback. This book really complimented my travels and helped to me to understand and appreciate what I was seeing and experiencing so much more.

If there is one book that you MUST read when travelling down under, it’s this one!

If, like many parents, you are nervous about travelling with your kids then read this!

How to be a Family is a funny memoir of a family round the world trip. It shows that travelling with kids doesn’t have to be stressful or cost the earth.

This one’s for the girls! Sand in my Bra is a hilarious collection of tales from females who have travelled all over the world from Alaska to Zanzibar. It’s a light-hearted read that will be sure to make you laugh. And I definitely have a few stories of my own that could be added to the collection…

This book gives you a sneak peak into a place that you will likely never travel to- North Korea . OK, so there are a few tours to the country but these are completely inauthentic , heavily censored and somewhat dangerous (one step wrong and you’re in a North Korean prison for the rest of your life…).

This book is a real page turner. It tells the story of Suki Kim, who travels to North Korea as an English teacher to learn about her heritage and culture . This book provides insights into the world’s most secretive country, many of which will shock you.

I definitely recommend this book if you plan to visit South Korea. No trip to Korea is complete without a trip to the DMZ and this book gives you some excellent background knowledge before you go.

I was sold this book by a street seller as I got off a bus upon my arrival in Cambodia. Prior to reading this book I knew little about the Khmer Rouge regime and about the country that I had just arrived in.

Whilst this book has many moments which are sad and scary, it really enabled me to develop a thorough understanding of the horrors that were suffered just three decades earlier. Yes, you can read guidebooks and information plaques, but hearing it through the words of a child who has lived through this time is something pretty special.

This is a book that I am currently reading at the moment and I am loving it so far! I grew my boobs in China is the story of a family’s four year backpacking adventure, as told by teenager Savannah Grace. Initially unimpressed to be dragged away from her school and her friends, Savannah ended up having what literally became the adventure of a lifetime.

Wild is another example of a popular travel book that has subsequently been made into a movie .

Whilst this isn’t my personal favourite book or movie, it is hugely popular around the world, which is why I included it in this list.

Wild is the story of Cheryl Strayed who set off on a journey to walk 1100 miles along the west coast of America alone. Bearing the grief of her mother’s sudden death and her crumbled marriage, she embarks on a spiritual journey fro lost to found.

The last book on my travel and tourism reading list is the Alchemist.

The reason it’s last is because I haven’t actually managed to finish it. Personally, I found this book a little slow going and I just haven’t managed to find the motivation to finish it yet…. having said that, many others have! In fact, I think I may be the only person in the world who doesn’t absolutely love this book!

The Alchemist is included on almost every list of recommended travel books I have ever read… which is why I have included it here. It might not be to my taste, but it could be to yours!

To finish off this article, I would love to ask for your suggestions of essential travel and tourism reading. Whether it’s a textbook, a how-to guide, fiction or non-fiction, please let me know what is missing from my travel and tourism reading list! You can use the comments box below.

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12 Must-Read Books About the Tourism Industry

Tourism Economy

Tourism technology, tourism marketing, tourism industry.

With hundreds of books about the tourism industry, you might find it hard to decide which one to read next . The tourism industry books cover a wide variety of topics. The best way to find an interesting read is to choose one that addresses the topic that you find interesting .

To help you, we put together a list of must-read books about the tourism industry. Below you can find relevant information about every book we included, such as a short description, ratings, price, and why you should read it.

It’s always interesting to look at tourism as an economy. The following books will help you expand your knowledge of the tourism economy.

Sustainable Tourism Supply Chain Management

Author: Sudhanshu Yoshi

First edition date: Release scheduled for October 1, 2022

Number of editions: 1

Goodreads rating : N/A

Amazon rating : N/A

Price on Amazon : Pre-order price $149.99

While scheduled for release in 2022, you should have your eyes on this book. The author is focused on sustainable supply chain management and sustainable tourism management in general . The book offers in-depth explanations of the aspect of the supply chain that continuously becomes more complex with every passing year. 

Why we chose it : We chose this book because it’s the first book that provides a comprehensive analysis of the effects policies and strategies have on the sustainable tourism supply chain . 

Things we don’t like : If you are not familiar with the concepts of sustainable tourism management, you might find this book hard to read, as it assumes that you have an extensive background in this field.

Tourism Policy and Planning: Yesterday, Today, and Tomorrow

Author: David L. Edgell, Jason R. Swanson, Ginger Smith, Jason Swanson, and David L. Edgell Sr.

First edition date: May 1, 2018

Number of editions: 3

Amazon rating : 4.3/5

Price on Amazon : Hardcover $173.27, Paperback $52.85

The book explains the connection between tourism policies and strategic tourism planning. The authors explain in great detail the entire tourism policy process and how it affects planning on all levels, including local, national, and international. 

Why we chose it : The book is perfect for people interested in the tourism policy process, and the latest edition addresses some new interesting topics such as terrorism and sustainable tourism. It also introduces new case studies. 

Things we don’t like : While the book addresses many concepts of policies and strategic planning, it is still considered an introduction, rendering it less valuable for experts on the subject. 

Travel Industry Economics: A Guide for Financial Analysis

Author: Harold L. Vogel

First edition date: January 15, 2001

Number of editions: 4

Goodreads rating : 3/5

Amazon rating : 3/5

Price on Amazon : Hardcover $97.31, Paperback $99.99

The book closely examines all components of the travel sector, such as marketing, hotels, airlines, tourism, theme parks, and cruise lines. It provides reviews, historical performance, and analysis of every sector , making it a must-read for travel professionals interested in the financial aspect of their operation.  

Why we chose it : We chose this book because the author regularly publishes new editions with updated information. For instance, the latest edition analyses the impact big data, emerging technologies, and pandemics have on the tourism sector. 

Things we don’t like : The book is a comprehensive guide for travel companies interested in improving financial performance and marketing. It addresses complex concepts from the start, so it’s not beginner-friendly.

Transforming Travel: Realizing the Potential of Sustainable Tourism

Author: Jeremy Smith

First edition date: December 19, 2017

Goodreads rating : 4/5

Amazon rating : 4.5/5

Price on Amazon : Paperback $30.75

The author features the success stories of the most innovative travel business across the world . The book is all about the benefits of sustainable tourism, and the common challenges travel companies and hotels face when deciding to go sustainable.

Why we chose it : We chose this book because it enables you to gather deep insights from the case studies. There are also very interesting stories from pioneers and thinkers in sustainable tourism . The book also helps readers discover the most efficient ways to promote sustainable tourism even in emerging economies.

Things we don’t like : While the book highlights some successful examples of sustainable tourism, the examples are somewhat outdated, and the book deserves a 2nd edition to bring new best practices to light. 

As one of the fastest-growing sectors, tourism heavily relies on various technologies. Here are the books that cover tourism technology.

How Robots Can Bring Positive Emotion: To Travelers

Author: John Lok

First edition date: January 27, 2022

Price on Amazon : Paperback $14.62

The future of AI use in the travel sector is now. This book explains the key role of AI and Big Data in the tourism industry . It enables the readers to truly understand the impact of emerging technologies and how they can help organisations predict shifts in the target market and changes in consumer behaviour. 

Why we chose it : We chose this book because it is a rare find in the Books About Tourism Industry category. The book tackles some of the most exciting implementations of AI in the sector, such as building positive customer experiences and emotions.

Things we don’t like : While the book enables the readers to understand the importance of using AI and big data to create positive experiences, it doesn’t showcase case studies and positive outcomes of implementing AI and big data. 

An SPSS Guide for Tourism, Hospitality, and Events Researchers

Author: Rahul Pratap Singh Kaurav, Dogan Gursoy, and Nimit Chowdhary

First edition date: December 15, 2020

Price on Amazon : Hardcover $155.58, Paperback $44.95

The book provides everything a reader has to know about SPSS, a statistical analytics software, to undertake analysis of data at any scale. The book helps readers identify the best statistical method for specific research and delivers step-by-step instructions.

Why we chose it : We chose this book because it’s the first book that enables researchers in the field of tourism to use big data to identify patterns and trends and draw actionable insights. 

Things we don’t like : The book provides highly technical knowledge, and unless you have data scientists or analysts on your team, you won’t be able to make much use of it.

Tourism Information Technology

Author: Pierre J Benckendorff, Zheng Xiang, Pauline J Sheldon

First edition date: November 14, 2017

Goodreads rating: N/A

Amazon rating: 4.6/5

Price on Amazon: Paperback $53.42

Tourism Information Technology outlines all the challenges of using technology in the tourism sector. It goes through various information technology use cases in the travel sector. It covers tech used in destinations, airlines, accommodation, and travel intermediaries. 

Why we chose it: We chose this book because it’s organized to reflect the stages of the traveler’s journey. It outlines how travelers interact with technologies during the decision-making process.  

Things we don’t like: The book is intended for students, and we don’t like that it also focuses on outdated technology solutions which you have to go through to discover the modern technologies in use today. 

Advances in Tourism, Technology and Systems: Selected Papers from ICOTTS20 Vol 1 and 2

Author: João Vidal de Carvalho, Álvaro Rocha, Pedro Liberato, Alejandro Peña

First edition date: November 16, 2020

Amazon rating: N/A

Price on Amazon: Hardcover $14.60

This book is a collection of research papers presented at ICOTTS 2020. The research paper covers various topics ranging from information technology use in tourism in general to the digital transformation of the tourism business. It also outlines a few studies on how big data and robotics changed the sector.

Why we chose it: The researchers presented at ICOTTS provide valuable insights into technology use in tourism . It’s one of the best resources to stay tuned to the latest technology use cases, best practices, and outcomes.

Things we don’t like: This is not a classic book which makes it harder to consume, especially for readers not used to skimming through research papers.

In case you want to find out more about tourism marketing, the following books will help you learn and discover interesting facts and strategies.

Marketing Tourist Destinations in Emerging Economies

Author:   Ishmael Mensah, Kandappan Balasubramanian, Mohd Raziff Jamaluddin, Gina Alcoriza, Vanessa Gaffar, and S. Mostafa Rasoolimanesh

First edition date: November 28, 2021

Price on Amazon : Hardcover $169.99

The book helps readers identify and understand the risks that can derail tourism in emerging economies. More importantly, it offers marketing strategies and best practices that businesses in the hotel industry and hospitality industry can use to flourish in emerging economies . 

Why we chose it : The countries with emerging economies can leverage tourism as an economic generator. We chose this book because it provides practical marketing advice to travel industry organizations in emerging economies .

Things we don’t like : The book is focused on destination and crisis management and marketing during pandemics. Readers that are familiar with these concepts might find the book a less valuable read.

Marketing Handbook for Health Tourism

Author: Irving L Stackpole and László Puczkó

First edition date: February 18, 2021

Goodreads rating : 

Amazon rating : 4.1/5

Price on Amazon : Paperback $48.50

Marketing Handbook for Health Tourism provides actionable insights for destination managers and health, wellness, and medical service providers . It also features examples and practical advice to health tourism professionals who want to attract more travelers and establish themselves as trustworthy service providers. 

Why we chose it : We chose this book because it offers practical advice to niche audiences. Given that health tourism is becoming popular, knowing what to do and how to do it is very important if you want to stay competitive. 

Things we don’t like : While the book offers case studies and practical advice, there is still more ground to cover, and health tourism organizations might need more data to make informed decisions.

Future of Tourism Marketing

Author:   Seongseop (Sam) Kim and Dan Wang

First edition date: June 15, 2021

Price on Amazon : Hardcover $164.34

Future of Tourism Marketing is a comprehensive read tackling the topic of digital marketing tools used in the tourism sector . The book outlines the most recent advancements in information technology and how they impact the marketing strategies for businesses in this vertical.

Why we chose it : We chose this book because it even addresses the use of emerging technologies such as AI, VR, GIS systems, and robots in tourism marketing.

Things we don’t like : The only thing we don’t like about this book is its price point which is quite high compared to some other titles on our list.

Marketing for Tourism, Hospitality & Events: A Global & Digital Approach

Author: Simon Hudson and Louise Hudson

First edition date: August 9, 2017

Goodreads rating : 4.33/5

Price on Amazon : Hardcover $158.55, Paperback $58.54

Marketing for Tourism, Hospitality & Events: A Global & Digital Approach addresses two major topics. First, it emphasizes the importance of acknowledging the shift in tourism demographics. And it follows by addressing modern tourism marketing strategies and the value of personalized messaging and offers .

Why we chose it : We like that the authors shared their personal experiences and insights while also providing relevant tourism marketing case studies and outcomes.

Things we don’t like : We didn’t like that authors often disclose tourism marketing theories but don’t provide more data such as diagrams and tables to support their claims.

If you are interested in reading books covering various topics in the tourism industry in general, you will find the following titles quite interesting and engaging.

The Meaning of Luxury in Tourism, Hospitality & Events

Author: John Swarbrooke

First edition date: January 24, 2018

Goodreads rating : 5/5

Amazon rating : 4.6/5

Price on Amazon : Hardcover $76.20, Paperback $49.67

As the title suggests, this book takes a closer look at the concept of luxury . It takes readers across the tourism industry globally. Its focus is on the concept of luxury in the industry and how it changes the sector . It also takes into account sustainability challenges and technological innovations as factors that change the concept of luxury.

Why we chose it : We chose this book because it features a dozen case studies, thus helping the readers truly understand the impact of a wide range of factors on luxury in tourism . 

Things we don’t like : Given that the book mainly focuses on case studies, you might find it hard to go through in one go.

The Elephant Tourism Business

Author:   Eric Laws, Noel Scott, Xavier Font, and John Koldowski

First edition date: December 23, 2020

Price on Amazon : Hardcover $12.88

This book is for people involved in elephant tourism, which is a dominant sector in many countries, including India. It brings into perspective the improvements organizations can make to enhance tourists’ experiences of elephant tourism. The book also outlines the marketing strategies elephant tourism organizations can use to efficiently promote activities. 

Why we chose it : This book provides a better understanding of the elephant tourism business, and it’s the only one of its kind published in recent years. Given how important this tourism sector is in some countries, we decide to include it as it addresses several key aspects of elephant tourism. 

Things we don’t like : Many sections of the book are written for veterinarians and policymakers, making finding chapters relevant to tourism organizations somewhat hard. 

Tourism Theory: Concepts, Models, and Systems

Author:   Gui Lohmann and Alexandre Panosso Netto

First edition date: December 19, 2016

Price on Amazon : Hardcover $107.05, Paperback $63.12

This book addresses tourism as a field of study. It covers all essential aspects of tourism, ranging from concepts and disciplines to market analysis and marketing. The book also addresses the most common multi-destination travel patterns and high-season destination management. 

Why we chose it : This must-have book covers everything you need to know about tourism theory. We decided to add it to our list because it’s one of the most complete books on this subject. It makes finding relevant information easy thanks to encyclopedic cross-referencing. 

Things we don’t like : Although quite big, the book is only an introduction to tourism theory, and readers will need to explore other resources to get additional context to better understand some concepts. 

The Good Company

Author: Robert Girling

First edition date: March 28, 2012 

Number of editions: 2

Goodreads rating : 4.5/5

Price on Amazon : Paperback $6.32

The Good Company is a book that features successful companies that are overcoming environmental challenges by implementing emerging technologies. It also highlights the aspects that make a good company and why giving back to the community is essential. 

Why we chose it : Although it’s not tourism industry-specific, we decided to add this book to our list because organizations in the tourism sector can play a vital role in making our planet better. This book can help tour operators and hotel owners build better companies for their employees, consumers, and society as a whole.

Things we don’t like : The book features in-depth key studies of companies making the planet a better place, but the companies included are from the manufacturing and service sectors. There isn’t a single example of a company from the travel industry.

While there are many books about the tourism sector, the 12 we included in our list are definitely must-read books in 2022. We made sure to add books that address fairly different topics and provide insights into the best practices and developments in the industry . Since you might have specific needs and preferences, you should choose a book that can help you find the answers you are looking for .

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Cristóbal Reali, VP of Global Sales at Mize, with over 20 years of experience, has led high-performance teams in major companies in the tourism industry, as well as in the public sector. He has successfully undertaken ventures, including a DMO and technology transformation consulting. In his role at Mize, he stands out not only for his analytical and strategic ability but also for effective leadership. He speaks English, Spanish, Portuguese, and Italian. He holds a degree in Economics from UBA, complementing his professional training at Harvard Business School Online.

Mize is the leading hotel booking optimization solution in the world. With over 170 partners using our fintech products, Mize creates new extra profit for the hotel booking industry using its fully automated proprietary technology and has generated hundreds of millions of dollars in revenue across its suite of products for its partners. Mize was founded in 2016 with its headquarters in Tel Aviv and offices worldwide.

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17 Travel Brochure Examples For Traveler & Tourism

By Danesh Ramuthi , Oct 12, 2023

Travel brochures are vital, acting as silent ambassadors for countless destinations. At their core, travel brochures are printed or digital guides, crafted with precision by graphic designers, meant to showcase intriguing destinations, unforgettable experiences, and enticing offers, all with the purpose of beckoning tourists.

These aren’t just mere pages filled with colorful images and minimal text; they are the heartbeats of travel agencies, painting vivid dreams of beach getaways, wildlife watching, and outdoor activities.

In this blog post, I’ll explore various travel brochure examples and provide helpful information on creating designs that not only catch the eye but also encourage visitors to embark on a journey.

If you’re looking to enhance or create your own masterpiece, Venngage offers an easy way to create irresistible travel brochures . With our user-friendly platform and a plethora of travel brochure templates , even those new to design can craft brochures that take potential customers on a journey before they even set foot at the destination.

So, let’s set forth on this journey together, ensuring that your travel business and its offerings take the center stage in the minds of tourists and travelers alike.

Click to jump ahead:

Trifold travel brochure example

Travel guide brochure example, adventure travel brochure example, cruise travel brochure example, beach travel brochure example, vintage travel brochure example, minimalist travel brochure example, modern travel brochure example, city tour brochure example, travel brochure example for students, travel brochure example for travel agency.

• What to include in a travel brochure?

How to make a travel brochure?

Final thoughts.

Widely preferred by travel agencies and businesses, the travel trifold brochure template is a compact, yet effective means to showcase travel destinations with finesse and clarity. This tri-fold brochure design, meticulously crafted by graphic designers, is an art of balancing minimal text, colorful images, and strategic placement of details to captivate the potential customer.

The beauty of the trifold design lies in its structure. With three distinct panels, it allows a business to segregate information efficiently, dedicating space for highlighting specific travel destinations, detailing travel insurance options, and even showcasing enticing beach getaways or outdoor activities.

Creating an effective trifold travel brochure requires more than just filling in a template. It involves understanding the target audience, selecting images that resonate, and providing helpful information without overwhelming the reader. 

Travel guide brochures serve as a comprehensive roadmap for tourists, encapsulating the essence of a destination. These brochures, often crafted by skilled graphic designers, emphasize not just the beauty of travel destinations but also offer helpful information to potential tourists.

Such brochures not only highlight the picturesque landscapes and popular spots but delve deeper into the local culture, hidden gems, and off-the-beaten-path treasures that make every trip memorable.

Travel agencies recognize this and invest in high-quality brochure designs, often leveraging free travel brochure templates to kick-start the creative process. Such brochures can easily be customized with one’s own photos, brand assets, and unique design elements to resonate with the target audience.

For businesses, the travel guide brochure also doubles as a marketing tool. An effective brochure, which is more than just a compilation of images and minimal text, encourages visitors to explore the destination, engage with local businesses, and soak in the experiences offered.

Adventure travel brochures are designed to ignite the spirit of adventure in potential travelers. Unlike regular travel brochures, these focus on adrenaline-pumping activities, remote locations, and experiences that push boundaries. 

Each page aims to evoke a sense of thrill, showcasing activities like wildlife watching, mountaineering, deep-sea diving, or exploring rugged terrains. It’s not just about the destination; it’s about the journey and the challenges that come with it.

Knowing that the reader is seeking thrills, the brochure design prioritizes showcasing outdoor activities, perhaps offering details on off-season perks or travel insurance tailored to adventure sports.

Every element, from the photos to text boxes, is strategically placed to offer the reader just enough information to pique their curiosity, but not too much to give everything away. 

After all, adventure is about the unknown, and a well-designed brochure ensures the potential customer is eager to embark on that journey of discovery.

Cruise travel brochures serve as a beacon to those seeking luxurious adventures on the high seas. These beautifully curated pieces often give potential travelers a glimpse into the grandeur of life aboard a majestic liner. 

With pictures of expansive sun decks, gourmet dining experiences, and panoramic ocean views, the cruise travel brochure is designed to captivate. Additionally, detailed itineraries often accompany these images, showcasing the various ports of call, on-shore excursions, and cultural events passengers can partake in. 

Moreover, the brochure provides insights into the various amenities on board, be it rejuvenating spas, entertainment options, or themed nights. For many, the allure of a cruise lies in the harmonious blend of relaxation and exploration, and a well-designed brochure ensures that this balance is perfectly conveyed.

Beach travel brochures are an invitation to a world of sun, sand, and serenity. Evoking the rhythmic sounds of crashing waves and the gentle warmth of golden sands, these brochures are crafted to transport readers to idyllic coastal paradises. 

Vivid photographs of palm-fringed shores, azure waters, and sun-drenched landscapes take center stage, promising a retreat from the hustle and bustle of daily life. Beyond the natural beauty, these brochures delve into the experiences that beach destinations offer. 

From thrilling water sports and beachside activities to local seafood feasts and tropical nightlife, readers are given a comprehensive overview of what awaits.

A well-constructed beach travel brochure doesn’t just showcase a destination; it encapsulates the very essence of a beach holiday, offering both tranquility and excitement in equal measure.

Vintage travel brochures harken back to an era of classic adventures, romanticizing travel in a way that’s nostalgic and deeply evocative. With designs reminiscent of the golden age of travel, these brochures showcase destinations using sepia tones, retro fonts, and artistic illustrations. 

Beyond the visuals, vintage brochures transport readers through time, recapturing the charm of old-world journeys, steam trains, and early air travel. 

These travel brochures, often sought after by collectors and history enthusiasts, serve as a beautiful reminder of how travel used to be, making them not just informative pieces but also treasured keepsakes.

Minimalist travel brochures are the epitome of the adage “less is more.” Rooted in clean lines, muted color palettes, and uncluttered design, these brochures present travel information in a straightforward yet impactful manner. 

Gone are the excessive embellishments; instead, every element, from images to text boxes, is thoughtfully curated and placed. 

Such a design approach prioritizes clarity, ensuring that the potential customer isn’t overwhelmed but is instead drawn into the essential aspects of the travel offering. 

Minimalist brochures resonate particularly well with a target audience that appreciates simplicity, elegance, and the sheer beauty of unadulterated visuals.

Modern travel brochures embody the zeitgeist of contemporary design. They are vibrant, dynamic, and often interactive, reflecting the ever-evolving nature of today’s travel trends. 

These brochures leverage the latest in graphic design techniques, incorporating bold colors, innovative layouts, and often, digital elements like QR codes linking directly to immersive online experiences. 

Modern brochures cater to the tech-savvy traveler, ensuring that while they provide essential details in print, they also seamlessly bridge the gap to the digital realm. 

Be it through embedded videos, virtual tours, or interactive maps, these brochures represent the cutting edge in travel marketing, appealing to a generation that seeks both adventure and convenience at just a click.

Navigating the urban jungle becomes an exhilarating journey with the right city tour brochure. Tailored to showcase the pulsating heart of metropolises, these brochures offer vivid glimpses into architectural wonders, historic landmarks, bustling markets, and hidden gems. 

Maps take center stage in many of these designs, guiding tourists seamlessly from one point of interest to another, ensuring they soak in the essence of the city. 

Additionally, the city tour brochure provides helpful information, from local dining spots to modes of transportation. 

For travelers keen to explore a city’s fabric beyond its main attractions, such brochures are invaluable, granting them both direction and inspiration.

Travel brochures for students prioritize experiences that are both enriching and budget-friendly. Recognizing the unique needs and aspirations of the student traveler, these brochures highlight destinations and packages that offer a mix of learning, adventure, and cultural immersion. 

Details on affordable accommodation options, group discounts, and off-season deals are crucial. Graphics and images within these brochures often resonate with youthful energy, focusing on outdoor activities, wildlife watching, and community engagements. 

Moreover, with students often relying on digital platforms for planning, a good travel brochure for this demographic would seamlessly integrate QR codes or links to websites, ensuring detailed information is available at just a click.

Trekking brochure example

Trekking brochures are aimed to attract the hikers’ attention to visit the routes and trails described on them.  In case a reputable trekking company intends to sell  Tour du Mont Blanc  the detailed info will be referred exclusively to this route. 

For travel agencies, the brochure is more than just an informational tool; it’s a potent marketing asset. These brochures are meticulously designed to showcase the agency’s expertise in curating memorable vacations. 

From the selection of travel destinations to the arrangement of tours, the brochure communicates the agency’s commitment to providing unparalleled experiences. High-quality photos and colorful images of destinations take the reader on a visual journey, while testimonials and reviews build trust. 

The design often reflects the brand assets of the travel agency, ensuring consistency in messaging. 

Clear call-to-action prompts, such as “Contact us for customized packages” or “Visit our website for exclusive deals,” encourage potential clients to take the next step.

In essence, a travel agency’s brochure serves as a bridge between the agency and its potential customers, emphasizing reliability, variety, and expertise.

What to include in a travel brochure? 

Crafting an effective travel brochure requires the amalgamation of essential information, captivating visuals, and purposeful design.

Whether you’re a seasoned travel agency or just trying your hand at travel brochure design, having a checklist of indispensable elements can help in creating an impactful brochure that appeals to your target audience. Let’s delve into the key components to include:

• Destination name : Clearly mention the travel destination to set expectations for potential tourists.
• Eye-catching cover photo : Use a colorful image or a collage of images that captures the essence of the destination, ensuring it takes center stage on the brochure cover.
• Brief description : Give a succinct overview of the destination, highlighting its unique selling points and major attractions.
• Map : Include a map to highlight key attractions, accommodations, and transportation options.
• Travel itinerary : Detail day-to-day activities, sites to visit, and recommended spending time at each location.
• Accommodation options : Provide a list of recommended places to stay, catering to a range of budgets.
• Local attractions : Spotlight on main tourist spots, wildlife watching areas, outdoor activities, and lesser-known hidden gems.
• Travel tips : Offer helpful information about local customs, necessary travel insurance, off-season travel benefits, and other points of interest.
• Photos and images : Integrate high-quality photos of the destination, ensuring they resonate with the overall theme of the brochure.
• Testimonials : Include positive feedback from previous customers to build trust and encourage visitors.
• Contact information : Detail the travel agency’s contact information, including website link, phone number, and physical address.
• Call to action : Encourage potential clients to reach out, book a trip, or visit the agency’s website for more information.
• Customizable templates : If offering free travel brochure templates for potential clients or graphic designers, ensure they can easily customize them with their own photos or brand assets.
• QR code : Integrate a dynamic QR code linking to additional resources, booking pages, or exclusive offers, ensuring details are just a click away.

Related: 88.2% Of People Travel The World To Get Their Hands On This… [INFOGRAPHIC]

Creating an engaging travel brochure is both an art and science, capturing the essence of a destination while ensuring practicality. From enticing travelers with stunning visuals to offering valuable details that assist in planning their journey, a well-crafted travel brochure is a fundamental tool for every travel business. Let’s delve into the intricacies of designing a brochure that stands out.

Understanding the target audience

Every destination has its unique allure, captivating a distinct set of travelers. While some might be in search of adrenaline-pumping adventures, others could be seeking a serene beach getaway.

Recognizing the target audience’s preferences is pivotal in crafting a brochure that resonates with them. Analyzing feedback from previous clients, surveying potential customers, and studying travel trends can provide insights.

These insights inform not only the content but also the overall design, ensuring the travel brochure effectively engages its intended readers.

Selecting the optimal format

Travel brochures come in various formats, each serving a specific purpose. For a concise snapshot of a destination, the tri fold brochure is a popular choice among travel agencies.

On the other hand, a more extensive booklet format allows for an in-depth exploration of the travel destination, perfect for those offering a range of experiences or a comprehensive guide to a region.

Use a color scheme

The power of color in evoking emotions and setting the mood cannot be understated. The colors chosen for the travel brochure can transport readers, offering a glimpse of the destination’s ambiance. For example, earthy tones might suggest wildlife watching adventures, while cool blues could evoke images of serene beach getaways.

Moreover, the color scheme should complement the images and align with the brand assets of the travel business. Working with a graphic designer can help in selecting a palette that both represents the destination and appeals to the target audience.

Integrating practical information

While captivating visuals and narratives are vital, the functionality of a travel brochure is equally crucial. A well-designed map highlighting essential attractions, transportation hubs, and recommended accommodations aids travelers in their journey.

Additionally, crucial details like travel insurance options, off-season benefits, and links to associated travel agencies enhance the brochure’s utility. Equally essential is the inclusion of contact details right on the cover, ensuring potential clients can reach out with ease.

Comprehensive directions, both within the brochure and via digital means like QR codes or website links, further support travelers in their planning phase.

Embracing modern design elements

Today’s travelers expect a blend of traditional and digital touchpoints. Incorporating QR codes, which lead to immersive video tours or detailed websites, can seamlessly bridge this gap.

Furthermore, ensuring the brochure’s design is optimized for both print and digital ensures a broader reach, catering to varying preferences of tourists.

Use a pre-designed template

For those not looking to start from scratch, utilizing pre-designed travel brochure templates, like those offered by platforms such as Venngage , can be a time-saving choice. These templates, crafted by professional designers, ensure that the brochure design is visually appealing.

They can then be customized with their own photos, details, and branding, creating a professional travel brochure with ease.

Related: Top 10 Best Brochure Design Software in 2022

It’s evident that every brochure serves a unique purpose, reflecting the essence of its respective travel destination. A travel brochure is more than just a collection of colorful images and enticing descriptions; it’s a bridge between potential clients and unforgettable experiences.

Whether you’re a travel agency aiming to draw tourists to a hidden beach getaway or a graphic designer hoping to showcase a city’s charm, the right brochure design takes center stage.

The wide selection of travel brochure examples showcased here is a testament to the versatility and significance of these tools in the world of tourism. As travelers, these brochures become our initial window to the world, guiding us, inspiring us, and fueling our wanderlust.

Ready to craft your own captivating travel brochure? Dive into the world of effortless design with Venngage and create a travel brochure that stands out with our customizeable templates.

Embark on your creative journey now!