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Tourism planning : policies, processes and relationships

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UN Tourism | Bringing the world closer

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  • A Practical Guide to Tourism Destination Management

A Practical Guide to Tourism Destination Management

This publication represents a major contribution to developing professionalism in the field of destination management. It is intended as a practical guide, showing how concepts of destination management may be translated into practice. Besides it will be of considerable interest to academics as we acknowledge the work of other experts and academic leaders who have contributed to the field of destination management. As the main purpose of Destination Management Organisations is to attract people to visit in the first place, this practical guide will explain through models, guidelines and snapshot case studies how to create a suitable environment and quality delivery on the ground and how to ensure that visitors’ expectations are met at the destination.

ISBN : 978-92-844-1243-3

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This book includes the abstracts of all the papers presented at the 13th Annual International Conference on Tourism, 29-31 May & 1 June 2017, organized by the Athens Institute for Education and Research (ATINER). In total 20 papers were submitted by 23 presenters, coming from 15 different countries (Australia, China, France, Hong Kong, Iceland, Lebanon, Morocco, Palermo, Portugal, South Africa, Spain, Sweden, Turkey, UK, USA). The conference was organized into 9 sessions that included a variety of topic areas such as Tourism Market, Tourism Development, Culture. A full conference program can be found beginning on the next page. In accordance with ATINER’s Publication Policy, the papers presented during this conference will be considered for inclusion in one of ATINER’s many publications.

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IGAD launches 10-year plan to unify East African tourism

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The Intergovernmental Authority on Development (IGAD) has unveiled a 10-year Sustainable Tourism Master Plan (2024-2034) aimed at unifying tourism efforts across its member countries. The plan, endorsed by IGAD Tourism Ministers and Ethiopia's Ministry of Tourism (MoT), seeks to boost regional tourism development.

MoT Minister Nasise Chali emphasised the plan's importance for regional integration and policy coordination. Ethiopia has committed to leading the plan's implementation, viewing it as crucial for unlocking the region's tourism potential.

IGAD Secretary General Workneh Gebeyehu highlighted tourism's vital role in the region's economy, noting that IGAD member states welcomed over 10 million international tourists in 2023.

The master plan aims to address challenges such as inconsistent regulations, restrictive visa policies, infrastructure deficits, and climate change. It focuses on improving connectivity, enhancing marketing efforts, and building human and institutional capacities across IGAD countries.

This initiative is expected to enhance tourism competitiveness, diversify tourism products, and boost intra-regional tourist exchanges, positioning the East African region as a globally competitive tourism destination.

Source: AllAfrica

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Beyond the icons: review recommends shift to experience-led tourism

Published: 22 September 2024

The forthcoming review into the NSW Visitor Economy Strategy recommends the Minns Government ‘adopt an experience-led strategy’ that takes visitors beyond the Harbour Bridge and the Sydney Opera House to experience the true depth and breadth of the state’s nature and culture.

Responding to research on demand trends and consultation with the industry, the review finds that visitors seek interactive experiences that enable them to connect deeply with local culture, natural landscapes and the people of NSW. This includes nature-based experiences, culinary and agritourism, art and culture, nightlife, First Nations experiences and wellness.

Research from BDA Marketing Planning and Tourism Research Australia highlighted the experience drivers influencing decision-making among domestic and international visitors. The top four ‘pull’ experience factors when planning a holiday include:

  • NSW residents: good food and wine (43 per cent), coastal and beach experiences (40 per cent), history and heritage (30 per cent) and great shopping (27 per cent).
  • Interstate visitors: good food and wine (43 per cent), coastal and beach experiences (40 per cent), history and heritage (31 per cent), road trips (30 per cent).
  • International visitors: locations that offer beautiful natural environments (31 per cent), good food and beverages (27 per cent), natural wonders (22 per cent) and culturally significant sites (19 per cent).

In addition to the research, the review heard from over 600 visitor economy stakeholders who revealed through 40 round tables and a survey some consistent themes and opportunities for consideration including:

  • Visitors want authenticity and to go where locals go.
  • Develop and promote self-guided walks around Sydney’s arts and cultural institutions.
  • Further develop multicultural precincts around Western Sydney.
  • Nature and wellness identified as key opportunities for future growth.
  • Opportunity to market NSW’s ‘early morning’ culture.
  • Large opportunities to create experience trails: food, cycling, nature walks.
  • Destination NSW to promote more regional drive itineraries.

The findings reinforce the importance of the NSW Government’s focus on creative industries, a thriving night-time economy and building neighbourhoods with distinct personalities through its housing and vibrancy agenda. Visitors expect world class experiences during the day and the night, and building vibrant diverse communities will continue to create more pull factors into the future.

The review into the NSW Visitor Economy Strategy 2030 was announced by the government in April 2024 and will set out a series of recommendations for future growth. Further recommendations will be released in the coming weeks, ahead of the new Visitor Economy Strategy 2035.

Having reached a record $51.4 billion of annual visitor expenditure in 2023, the NSW visitor economy is Australia’s biggest and is set for accelerated growth when the Newcastle International and Western Sydney International Airports open in the next two years. The refreshed strategy will position the NSW visitor economy to maximise future growth opportunities.

Minister for Jobs and Tourism John Graham said:

“The review’s recommendation is clear; the research tells us that elevating the world-class experiences on offer in NSW will be key to future growth in our visitor economy.

“People want more than a selfie at the Opera House, they want to find the unique parts of NSW that allow them to live like a local. This is what will keep visitors coming back time and time again.

“Our big Sydney Harbour icons are great drawcards, but NSW has so much more to offer. We need to do more work on creating and promoting the incredible experiences on offer in our state.

“Travellers will go home and tell their best travel story dozens of times in their lifetime. Those stories won’t be about the buildings they saw, it will be about the food they ate, the great show they saw, the spontaneous night out or the great characters they met.

“A big selling point highlighted in the review is our first light culture. These sunrise moments on sun-soaked beaches along with our wellness culture and great coffee, create some of the best early morning experiences in the world.”

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Official Statement H.E. Workneh Gebeyehu (PhD)  IGAD Executive Secretary Launch of the IGAD Sustainable Tourism Master Plan (STMP) 2024-2034

Official Statement H.E. Workneh Gebeyehu (PhD) IGAD Executive Secretary Launch of the IGAD Sustainable Tourism Master Plan (STMP) 2024-2034

Home » Official Statement H.E. Workneh Gebeyehu (PhD) IGAD Executive Secretary Launch of the IGAD Sustainable Tourism Master Plan (STMP) 2024-2034

Salutations

Your Excellency Amb. Nassie Chali, Minister of Tourism for the Federal Democratic Republic of Ethiopia and our gracious host. Your Excellency, Mohamed Warsama Dirieh, Minister of Commerce and Tourism of the Republic of Djibouti and IGAD Tourism Chair.

  • Honourable Ministers Responsible for Tourism in IGAD Member States.
  • Mr. Kebour Ghenna, Executive Director, Pan-African Chamber of Commerce.
  • Eminent Representative of the AUC Chairperson.
  • Distinguished Representatives of IGAD Development Partners.
  • Esteemed IGAD colleagues, Ladies & Gentlemen,
  • Good morning,

IGAD ES Statement – IGAD STMP Official Launch | 19th September 2024

  • IGAD is grateful for the courteous consent of your Excellency Amb. Nassie to officiate the launch of the IGAD Sustainable Tourism Master Plan 2024-2034 that will guide us for the next decade.
  • Alongside our Honourable Ministers for tourism from IGAD member states and our partners you have all been resolute champions of our efforts to transform the IGAD region into an integrated, globally competitive, and sustainable tourism destination.
  • Our activities over the past 2 days alone are ample evidence of your commitment. First, we assembled on Monday to launch the Tourism Satellite Accounts (TSA) for the Federal Democratic Republic of Ethiopia. Then again only yesterday, we put our minds together to review and validate the IGAD Sustainable Tourism Master Plan.
  • The Tourism Satellite Accounts (TSA) directly addresses one of the biggest challenges the IGAD Sustainable Tourism Master Plan seeks to address – namely, the need for the IGAD region to have its own reliable data that can be used to independently and accurately measure the impact of tourism national GDP, employment and capital investment.
  • By integrating these two components, we will gain deeper insight into the contribution of tourism in national and regional economies. It will empower our policymakers to make informed and targeted decisions regarding tourism development and investment strategies.
  • The IGAD Sustainable Tourism Master Plan 2024-2034 that we are gathered to launch today, serves as a comprehensive framework for policymakers across the region.
  • It aims at promoting regional collaboration among our member states and setting the stage for institutional frameworks that facilitate the integration of tourism into national development strategies.
  • By prioritizing responsible tourism strategies, improving regional connectivity, and fostering peace and security, we are confident that this 10-year plan will unlock the extensive potential of our tourism sector, thereby benefiting our economies, communities, and the environment.
  • As we inaugurate this Sustainable Tourism Master Plan 2024-2034, we urge all stakeholders—including governments, the private sector, civil society, and development partners—to collaborate effectively towards its successful implementation.
  • By focusing on sustainability and working together with every one of our stakeholders, we can increase the benefits of tourism for all while protecting our natural and cultural resources for future generations.
  • Together, let us embark alongside our Member States, partners and most of all, our warm and hospitable people on this transformative journey to establish the IGAD region as a beacon of sustainable tourism excellence.
  • Let me say that while the IGAD region faces numerous challenges, we remain optimistic and firmly believe in the transformative power of tourism to connect people through curiosity. By harnessing our abundant cultural and natural resources, we can foster unity and drive development across our member states.
  • Sustainable tourism holds the promise of not only enhancing economic growth but also foster greater understanding, tolerance and appreciation across countries, cultures and communities. It is one of the most valuable tools in our mission as IGAD to promote peace and stability, that ultimately leads to greater regional integration.
  • Finally, today is the first day in a brighter future for tourism in our region. Together, let us embrace this opportunity to build this vision for our communities and ensure that the IGAD region stands as a shining example of resilience and collaboration in the global tourism landscape.

Thank You Very Much.

IGAD press end

Download the attached Speech in PDF below

IGAD ES Opening Statement – Launch of 2024 – 2034 SMTP 19.09.2024

Sougal Omar

Sougal Omar

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  10. Tourism Planning : Basics, Concepts, Cases

    As one of the fastest growing sectors of the economy since the 1950s, tourism has proved to be a complicated phenomenon, unlike any other economic producer. Over the last few decades, tourism has exerted increasing pressure on the land and negative social, environmental and economic impacts have surfaced as major issues. Positive guidelines for better planning are in demand by developers and ...

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  24. IGAD launches 10-year plan to unify East African tourism

    The plan, endorsed by IGAD Tourism Ministers and Ethiopia's Ministry of Tourism (MoT), seeks to boost regional tourism development. MoT Minister Nasise Chali emphasised the plan's importance for regional integration and policy coordination. Ethiopia has committed to leading the plan's implementation, viewing it as crucial for unlocking the ...

  25. Beyond the icons: review recommends shift to experience-led tourism

    Research from BDA Marketing Planning and Tourism Research Australia highlighted the experience drivers influencing decision-making among domestic and international visitors. The top four 'pull' experience factors when planning a holiday include: NSW residents: good food and wine (43 per cent), coastal and beach experiences (40 per cent ...

  26. Official Statement H.E. Workneh Gebeyehu (PhD) IGAD Executive Secretary

    The Tourism Satellite Accounts (TSA) directly addresses one of the biggest challenges the IGAD Sustainable Tourism Master Plan seeks to address - namely, the need for the IGAD region to have its own reliable data that can be used to independently and accurately measure the impact of tourism national GDP, employment and capital investment ...