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Is a travel agent worth it the pros and cons.

Travel experts agree there are several advantages to hiring a vacation planner.

The Pros & Cons of Using a Travel Agent

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A travel agent can save you money and time.

Need to pivot your trip plans but don't want to deal with the extra time, money and hassle of rebooking flights and accommodations on your own? That's just one area where a knowledgeable travel agent (also commonly known as a travel advisor) can help. Read on to discover the other benefits – as well as the downsides – of using a travel agent, so you can confidently decide whether or not a travel agent is worth it for your next trip.

The Pros of Using a Travel Agent

Travel agents can save you money – and get you other perks.

"In some cases, you'll actually get a better  deal by working with a travel agent," says Jackie Steele, travel expert at MagicGuides . "This could be in the form of a cruise onboard credit (free spending money to use on the ship), access to special agency/group rates, or even just learning about a discount you qualify for but weren't aware of." The best agents will even keep an eye on new discounts as they're announced and apply them to your trip even after you've booked, he notes.

Travel agents handle all the details

Hotel room? Booked. Dinner reservations? Made. Tour tickets? Ready to go. A travel agent handles every detail of your vacation itinerary. "The traveler still gets to be involved in the fun part of dreaming up ideas and providing their travel wishes, while we take and perfect them," says Jessica Parker, founder of Trip Whisperer .

Molly McShea, owner and travel advisor at McShea Travel , points out that travel agents can also help with timing logistics. "Travel agents know how many days should be spent in each destination, which tours go together, and how many things you should do in a day," she says, adding that crafting an itinerary can be challenging if it's not something you regularly do. Additionally, travel agents can help you choose the best time to visit your preferred destination(s) based on seasonality and your budget, and sift through travel insurance policies to find the best option for your needs.

Travel agents can provide local expertise

"A travel advisor's industry connections and relationships provide added value to their clients," says Valerie Edman, a luxury travel advisor and agency owner at Cultured Travel LLC. She says when working with a travel agent, travelers gain access to a global network of connections including:

• In-destination specialists who work exclusively with travel advisors and can connect travelers with unique, off-the-beaten-path experiences they wouldn't otherwise know about
• Exclusive experiences not available to the general public

You'll avoid surprise fees

When deciding if a travel agent is worth it for you, remember this: A reputable agent can guarantee you won't encounter any surprise fees on accommodations and activities once your trip is booked.

You'll have someone to troubleshoot unexpected travel issues

A travel advisor is essentially your personal vacation concierge. "Because they've been around for so long, agents really know what to look for," says Christopher Elliott , a consumer advocate and journalist. "Travel agents are among the first to know about flight cancellations and delays , making it easy for them to rebook itineraries right away." 

The Cons of Using a Travel Agent

It might not be your cheapest option.

There are some instances when it makes more sense to plan your own trip. "If you're planning a quick flight from New York City to Los Angeles, it's easy enough to book it yourself online directly or through a third-party booking site," says Elliott. "If you're planning a once-in-a-lifetime trip or bucket list honeymoon , that's when you call the experts."

You'll have less flexibility in your itinerary

The upside of working with a travel agent is having someone plan an epic vacation for you based on industry knowledge and local expertise. But this can also be a downside in the event you discover an activity you'd like to do or a restaurant you'd like to try that isn't on your pre-planned itinerary. If you alter your plans, you risk losing money; plus, the time it takes for you and your travel agent to coordinate your change of plans may not be worth the hassle.

You still have to do some research

It's important to find an agent you can trust, which means you still have to do some of the vacation planning. For this part, Parker recommends picking up the phone. "Lots of people avoid or don't pick up the phone as much anymore," she says. "That's where you get the high-touch service, tone of voice, excitement or concerns to manage." She advises to look for the following red flags:

• No fees: " Travel advisors are charging planning fees more now or increasing them, so the client knows more confidently than ever, we work for them, not the suppliers with the best commissions," Parker explains. "There are a lot of things that are non-commissionable and the advisor's time and expertise shouldn't be given away for free, either. That's the best way to show an advisor takes their business seriously."
• Limited options: If you work with someone who is inexperienced or has an incentive to book you with a certain supplier, they may not be prioritizing your best interests. "It's important to check if they are with a larger consortia, accreditations and network, typically listed on their website and signatures," says Parker. "That level of mindshare doesn't come with a lone advisor unless they have many, many years of experience."
• Slow response times: If communication is delayed, that's a sign they may be too busy to plan your trip – but again, this is something you can avoid by having the right conversations early on.

Edman suggestes starting your search with the American Society of Travel Advisors . "ASTA-verified travel advisors are committed to the highest industry standards and have verifiable industry knowledge so consumers can feel confident in working with them," she says.

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What does a travel agent do?

Would you make a good travel agent? Take our career test and find your match with over 800 careers.

What is a Travel Agent?

A travel agent assists individuals or groups in planning, organizing, and booking various aspects of their travel arrangements. They act as intermediaries between travelers and travel suppliers, such as airlines, hotels, car rental companies, and tour operators. Travel agents have in-depth knowledge of different destinations, travel options, and industry trends, which they leverage to provide personalized recommendations and advice to their clients.

One of the primary roles of a travel agent is to help clients navigate the complex world of travel. They listen to their clients' preferences, budget constraints, and desired experiences, and then work towards creating a tailored itinerary that meets their needs. Travel agents handle tasks such as booking flights, accommodations, ground transportation, and excursions, ensuring that all the necessary arrangements are made smoothly. They can also provide valuable insights on visa requirements, travel insurance, and local customs, helping travelers make informed decisions and avoid potential pitfalls.

What does a Travel Agent do?

Travel agents possess extensive knowledge and expertise in the travel industry, including destinations, transportation options, accommodations, and activities. This expertise allows them to provide valuable advice and guidance to travelers, helping them make informed decisions and create well-planned itineraries that meet their specific needs and preferences. They also have access to a wide range of resources and tools that enable them to efficiently search for the best deals, discounts, and promotions available. They can often secure exclusive rates and packages, saving their clients both time and money.

Duties and Responsibilities Here are some common tasks and responsibilities associated with being a travel agent:

• Client Consultation: Travel agents engage in thorough consultations with clients to understand their travel preferences, requirements, and budget. They ask relevant questions to gather necessary information and provide personalized recommendations based on the client's needs.
• Itinerary Planning: Based on client preferences, travel agents create detailed travel itineraries that include destinations, transportation options, accommodations, and activities. They consider factors like travel dates, budget constraints, and any specific requests from clients.
• Reservation and Booking: Travel agents handle the booking process for flights, hotels, rental cars, and other travel-related services. They ensure that all bookings are made accurately and efficiently, securing the best available rates and deals for their clients.
• Travel Documentation and Logistics: Travel agents assist clients in obtaining necessary travel documents such as passports, visas, and travel insurance. They provide guidance on the documentation process and ensure that clients have all the required paperwork in order. Agents also handle logistical aspects like seat assignments, baggage allowances, and transportation arrangements.
• Knowledge of Destinations: Travel agents possess extensive knowledge about various destinations, including popular attractions, local customs, weather conditions, and safety considerations. They provide valuable information and recommendations to clients, enabling them to make well-informed decisions about their travel plans.
• Customer Service: Travel agents offer exceptional customer service throughout the entire travel process. They address client inquiries, resolve any issues or concerns that may arise, and provide support during the trip. Agents act as a point of contact for emergencies and assist clients in making alternative arrangements if necessary.
• Stay Up-to-Date with Industry Trends: To provide the best service to clients, travel agents stay updated with the latest industry trends, travel regulations, and changes in travel technology. They attend industry conferences, participate in training programs, and conduct research to ensure their knowledge is current.
• Sales and Marketing: Some travel agents engage in sales and marketing activities to attract new clients and promote travel packages and services. They may participate in trade shows, develop promotional materials, and utilize online platforms to reach a wider audience.
• Financial Management: Travel agents handle financial transactions related to travel bookings, including processing payments, issuing refunds, and managing invoices. They maintain accurate records of financial transactions and ensure compliance with accounting procedures.
• Continuous Learning: Travel agents continuously enhance their skills and knowledge by staying updated on travel industry trends, new destinations, and emerging technologies. They actively seek opportunities for professional development to provide the best possible service to their clients.

Types of Travel Agents There are various types of travel agents, each specializing in different aspects of travel and catering to specific clientele. Here are some common types of travel agents and what they do:

• Leisure Travel Agents: Leisure travel agents focus on organizing vacations and leisure trips for individuals, families, or groups. They assist clients in planning and booking all aspects of their leisure travel, including flights, accommodations, tours, and activities. Leisure travel agents may specialize in specific types of travel, such as beach vacations, cruises, adventure travel, or luxury travel.
• Corporate Travel Agents: Corporate travel agents primarily cater to business travelers and companies. They handle the complex travel needs of corporate clients, including booking flights, arranging accommodations, managing itineraries, and coordinating travel logistics. Corporate travel agents are familiar with business travel policies, negotiated rates, and preferred vendors to ensure cost-effective and efficient travel arrangements for their clients.
• Group Travel Agents: Group travel agents specialize in organizing travel for large groups, such as family reunions, weddings, school trips, or corporate retreats. They handle group bookings for flights, accommodations, transportation, and activities, negotiating group rates and coordinating logistics to accommodate the specific needs and preferences of the group.
• Tour Operators: Tour operators design and operate pre-packaged tours and travel itineraries. They create comprehensive tour packages that include transportation, accommodations, guided tours, and activities. Tour operators often work with travel agents to sell their tour packages, providing them with a ready-made product to offer their clients.
• Destination Specialists: Destination specialists focus on specific regions, countries, or cities. They have in-depth knowledge of the destination's culture, attractions, local experiences, and logistical considerations. Destination specialists provide expert advice and create customized itineraries for travelers seeking in-depth exploration of a particular destination.
• Online Travel Agents (OTAs): Online travel agents operate through internet platforms and websites, offering a wide range of travel services. They allow customers to search, compare, and book flights, hotels, rental cars, and other travel services online. Online travel agents may also provide customer support and assistance through online chat or call centers.
• Niche Travel Agents: Niche travel agents specialize in specific types of travel, catering to niche markets or specialized interests. Examples include adventure travel agents, luxury travel agents, honeymoon specialists, culinary travel agents, or eco-tourism experts. These agents have extensive knowledge and expertise in their niche area, curating unique experiences and tailored itineraries for clients with specific interests.

Are you suited to be a travel agent?

Travel agents have distinct personalities . They tend to be enterprising individuals, which means they’re adventurous, ambitious, assertive, extroverted, energetic, enthusiastic, confident, and optimistic. They are dominant, persuasive, and motivational. Some of them are also conventional, meaning they’re conscientious and conservative.

Does this sound like you? Take our free career test to find out if travel agent is one of your top career matches.

What is the workplace of a Travel Agent like?

The workplace of a travel agent can vary depending on their specific employment arrangement. Some travel agents work in traditional brick-and-mortar travel agencies, which may be part of a larger travel company or operate independently. In these settings, travel agents typically have a physical office space with workstations, computers, and travel industry resources such as brochures, destination guides, and reservation systems. They may have a reception area to welcome clients and conduct in-person consultations.

With the increasing prevalence of remote work and online booking platforms, many travel agents now have the flexibility to work from home or in virtual offices. They utilize technology, such as laptops, smartphones, and high-speed internet, to communicate with clients, access travel resources, and make online bookings. Virtual travel agents often communicate with clients via phone, email, or video conferencing, offering the convenience of remote consultations.

Travel agents also frequently visit destinations, attend industry conferences, and participate in familiarization trips organized by travel suppliers. These opportunities allow them to gain firsthand experience, build relationships with suppliers, and stay updated on the latest travel trends. While travel agents spend a significant amount of time working at their desks, they also have the chance to explore and experience the destinations they recommend to their clients.

In terms of work hours, travel agents may have a standard office schedule, working weekdays during regular business hours. However, they may also need to be flexible, accommodating clients in different time zones or assisting with emergency situations outside of regular office hours. The workload of travel agents can vary throughout the year, with peak periods during holiday seasons or when there are significant events or festivals happening in popular destinations.

Frequently Asked Questions

Pros and cons of being a travel agent.

Being a travel agent can be an exciting and rewarding career for individuals who are passionate about travel and enjoy helping others create memorable experiences. However, like any profession, there are pros and cons to consider.

• Travel Opportunities: One of the major advantages of being a travel agent is the exposure to diverse travel opportunities. Travel agents often have the chance to visit destinations, experience different cultures, and explore new places as part of their job. This firsthand experience not only enhances their knowledge but also allows them to provide valuable insights and recommendations to clients.
• Personal Satisfaction: For individuals who are passionate about travel and helping others, being a travel agent can be personally fulfilling. The ability to create personalized itineraries and witness the joy and excitement of clients as they embark on their dream trips can be highly rewarding.
• Knowledge and Expertise: Travel agents develop a deep understanding of destinations, travel products, and industry trends. They stay up-to-date with the latest information, including visa requirements, safety advisories, and emerging travel destinations. This expertise allows them to provide valuable advice and recommendations to clients, ensuring they have well-planned and memorable travel experiences.
• Building Relationships: Travel agents have the opportunity to build strong relationships with clients, travel suppliers, and industry professionals. They can establish a network of contacts that can enhance their business and open doors for collaboration and future opportunities.
• Industry Changes and Competition: The travel industry is constantly evolving, with new technologies, online booking platforms, and dynamic pricing models. Travel agents must stay updated with these changes and adapt their business practices accordingly. The rise of online travel agencies and self-booking options has increased competition, requiring travel agents to differentiate themselves and provide added value to their clients.
• Workload and Time Management: The travel industry can be demanding, especially during peak travel seasons. Travel agents may need to work long hours, including evenings and weekends, to accommodate client needs and handle emergencies. Proper time management skills are essential to balance the workload and maintain a healthy work-life balance.
• Pressure for Exceptional Customer Service: Travel agents are expected to deliver outstanding customer service consistently. They must handle client inquiries, resolve issues, and manage expectations throughout the travel process. This level of customer service can be challenging, particularly when dealing with unforeseen circumstances or dissatisfied clients.
• Commission-Based Income: While some travel agents receive a salary or hourly wage, others rely on commission-based income. This means their earnings are directly tied to the bookings they secure for clients. It can take time to build a client base and establish a steady income stream, especially in the early stages of a travel agent's career.

Travel Agents are also known as: Travel Consultant

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Everything You Need to Know About Becoming a Travel Agent

Here's what you should know before becoming a travel agent.

If you're someone who spends your days scanning flights , loves hotel rewards points, and in general, is a fervent traveler, you've probably wondered how to become a travel agent.

And, while it's true that living in the age of Expedia means travel agents are not as vital as they once were, people use them a lot more than you might think. Just because travelers aren't calling up an agent every time they need to book a quick flight doesn't mean they don't want to consult an expert for a big trip. This holds especially true when it comes to honeymoons or experiential trips that have a lot of moving parts — coordinating tour companies , translators, or multiple resort stays, for example. It's often easier to leave the logistics to someone else: travel agents.

You don't need a specific employment background to become a travel agent, so if you're looking for a fresh career start, that's totally OK. You have to start somewhere on your path to becoming a travel agent, and the sooner you jump in, the sooner you'll build your client base. On the other hand, if you're hoping to parlay your experience in a semi-related industry, be it marketing or hospitality, that can help because you'll have even more context for your new gig. Either way, this can be a rewarding career path (with some fun perks), so here's what you need to know to become a travel agent.

Formal Training Needed to Become a Travel Agent

While some four-year colleges, community colleges, and trade schools offer tourism certifications, it is not a requirement for those trying to become travel agents. Certificates of tourism can be very helpful, but so can previous training in marketing, hospitality, or even event planning. Ultimately, your knowledge of destinations, sales, itinerary planning, and booking software will be crucial for your career as a travel agent.

In terms of the training time you need to put in before becoming a fully-fledged travel agent, it depends. You could start your career right after high school, or you could put in one to four years to earn a certificate, associate's, or bachelor's degree in tourism. Of course, you could also change course from a related job, and morph your experience as, say, a destination wedding planner into a career as a travel agent.

Training Programs Available

You could take classes with a company like The Travel Institute to earn your certification. Not only will they teach you the basics of planning itineraries, but they'll also make sure you're learning about new cultures, world geography, and experiences you can have all over the world. They'll also help you decide what business route you want to take.

How to Become a Travel Agent: The Logistics

Becoming a travel agent will likely mean starting your own business . On the plus side, it requires relatively little overhead. If you're becoming a small business owner by opening a yoga studio, for example, you will need to rent a space, deal with permits, buy supplies, build a website, and pay yoga teachers and someone to work the front desk. However, if you're starting a travel agent business, you can operate from your living room and there aren't nearly as many upfront costs.

You will have to think about what type of business you want to become. Do you want to incorporate or become an LLC? Would you rather be a sole proprietor? Incorporating takes the most effort, and is often the most expensive. Becoming an LLC is a good happy medium because it can help protect you as a business entity without having as many associated costs. Small business owners typically become an LLC to protect their personal assets. If you get sued as an LLC, someone can come after your business holdings, but can't come after your house, car, or personal savings.

If you choose to remain a sole proprietor (which doesn't require any fees or legwork), you are essentially a freelancer or independent contractor. You can be an LLC and an independent contractor, too — they aren't mutually exclusive. If you want to be an independent contractor, it likely means you're working as part of a larger host agency, which is smart to do when you're starting out as a travel agent. Down the road, you can also own a travel agency franchise. Owning a franchise might come with more overhead costs, and that would be a reason to incorporate.

If you're an independent contractor, you should know that your taxes aren't going to be as straightforward as a full-time employee's might be. You may have to start keeping track of your business expenses, as you might be able to write them off. You also might not get things like health benefits from your employer. As you plan your new career, consider sitting down with an established travel agent to ask them some logistical questions: Where do they get their health insurance? How do they keep track of their income and expenses? Do they use an accountant to do their taxes? While meeting with the travel agent, you can discuss the pros and cons of working for a larger agency, too. If you're not sure how to get in touch with other travel agents, consider using social media, like LinkedIn or even Instagram.

What to Think About When You Become a Travel Agent

Once you've secured work as a travel agent, you'll want to think about how you can earn more money and distinguish yourself from other agents. Here are three things to consider as you start your career.

Making Commissions: If you're working for a larger travel agency as an independent contractor, how do commissions work? Make sure you have this conversation early on before accepting the position. When you're starting out, you want to make sure the commission rate you're receiving is similar to the industry standard.

Growing Your Client Base: How do you make more money as a travel agent? Clients, clients, clients. You want happy customers who will return to you every time they want to book a travel experience. You'll want to keep your clients happy by finding them great deals, curating unbelievable experiences for them, and simply being great to work with.

Establishing a Niche: This is by no means a requirement for becoming a travel agent, but as you establish your career, you may want to consider focusing on a specific niche. For example, perhaps you're someone who focuses on honeymoon travel , luxury travel, or adventure travel . Your niche can help you attract clients, and it can be anything in the travel realm, as long as there's a need for it.

What does a travel agency do?

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What does a travel agency do? You will almost definitely have heard of travel agencies if you have ever booked a holiday or have an interest in the tourism industry. But what exactly is a travel agency, and what do they do?

What is a travel agency?

Independent travel agents, online travel agencies , visitor information centres, other types of travel agency, what can a travel agency book, big names in the travel agency industry, travel agency business model, a brief timeline of travel agencies, further reading.

A travel agency is essentially the ‘middle man’ between travel companies and the general public i.e consumers. They book all sorts of travel-related experiences for customers on behalf of larger companies.

The main aim of a travel agency is to make the booking process simpler for the public, who might lack the time or confidence to book trips themselves.

Types of travel agencies

So what does a travel agency do? It mostly depends on what type of travel agency you’re looking at. This can be broken down into the following types…

An independent travel agent is the type you’ll see on Instagram or with their own Facebook pages, their feeds full of snaps from Amsterdam, Bali , or New York City. They tend to partner with a ‘host agency’, who will take a portion of the agents’ commission themselves in exchange for letting them use the company software and access their commission. Travel agents are also able to recruit other people, and in turn get a cut of their commission too. In this way, independent travel agencies tend to be a type of multi-level marketing scheme.

Online travel agencies are much more consumer-focused. They allow individual customers to book their own travel, but as a package or with the added protection from ATOL and ABTA. They act as a broker, allowing you to input your dates, desired destination(s), what board basis you wish to travel and so on. The site then pulls together a package deal, allowing you to book everything in one go with access to booking details so you can make amendments and keep up to date with any changes.

While these don’t offer flights and hotels generally, visitor or tourist information centres are found within cities or tourist destinations. They provide advice, maps, discounts and booking services for tours and excursions such as open top bus tours. These are usually run by local or national governments, or specific tourist boards. They are great for recommendations when travelling somewhere new!

Hotel concierge services work in this same way, often getting commission for booking trips for guests.

I won’t go into too much detail here, but there are other types of travel agencies too. You can learn more in this post about the different types of travel agents .

Overall, what does a travel agency do?

A travel agency does a multitude of things. During non-peak times, they will mostly spend their days researching new or upcoming tourist destinations and what makes them so great, advertising them as somewhere people can book future holidays to.

Travel agencies are also required to keep up to date with safety information for various destinations. They do plenty of research meaning they can tell customers about the best places to go, what they can do while they’re there, what documents they need and so on. This is particularly important now, as travel advice is ever-changing with regards to political conflicts and public health.

But during peak times and in the run-up to these times, travel agents will be busy actually booking trips. Nowadays they mostly do everything via the computer, using the internet to put holiday packages together which include at least the basics – flights and accommodation – for one price. However, they also call travel companies directly in order to get better deals or to see if there are rooms or seats available which might not be showing online for whatever reason. Because of this, travel agencies and agents tend to have great relationships with particular brands.

Travel agents can book much more than just flights and accommodation. Not all of them can book all of these experiences or features, but it is definitely worth asking if you are using a travel agency to book your next vacation.

• Flights – short haul, long haul, & various classes
• Accommodation – hotels, apartments, and villas
• Airport transfers
• Executive airport lounges
• Airport parking
• Cruises – river and ocean
• Car rentals
• Travel insurance
• Excursions and tours
• Taxi services
• Currency exchange
• Train tickets
• Theme park & water park tickets e.g Disneyworld and Universal in Orlando, Florida

They will also advise on public transport services and timetables, as well as arranging for medical items to be delivered and any access requests you have.

Most travel agencies are actually online, and many of us use them regularly. There are still some in-store travel agencies, but with the impact of both modernisation and the Covid-19 pandemic the majority are online now. Below are some big names within the industry which you will likely recognise.

Expedia – founded by Microsoft in 2001

Cruise.com – specifically for booking cruises

American Express Travel – allows you to earn & use points when booking

Audley Travel – the largest operator in tailor-made travel

loveholidays – a British company founded in 2012

Lastminute.com – offering cheaper travel when you book last minute

Kiwi.com – specifically for booking air and ground transport

Booking Holdings – these are a travel technology company who own Booking.com, Cheapflights, OpenTable and more

Now we’ve looked at the question of ‘ what is a travel agency’, let’s take a look at the generic business model. Generally, travel agencies work in one of two ways. The first way is by receiving commission from the companies they book experiences with for customers. For example, if you were to use a travel agency to book your next holiday which included flights, a hotel stay and a transfer to and from the airport this is three separate components which will be booked through three different companies. The travel agency will receive commission from each of the three companies. There may be other benefits and incentives offered by the travel companies. Commission rates and these benefits mean that travel agencies are more likely to use some companies more so than others who might offer them less in exchange.

Alternatively, travel agencies will charge a fee for their services. This makes it more expensive for consumers to book trips through travel agents and agencies than it would to book themselves. However, as some people don’t feel confident booking themselves, many are happy to pay this additional cost. Holidays booked through travel agencies often come with the added benefit of being ATOL and ABTA protected.

• Cox & Kings were the first travel agency, was established in 1758
• Abreu Agency was the first public travel agency, was established in 1840
• Thomas Cook , one of the most famous travel agencies, was founded in 1841
• Brownwell Travel, the first travel agency in the US, was established in 1895
• Nippon Travel Agency was the first travel agency in Japan, established in 1905
• Intourist became the official state travel agency of the Soviet Union in 1929
• The first travel agency in Australia which went on to become Helloworld Travel, was established in 1951
• Henderson Travel Service became the first Black-owned travel agency, taking Black tourists to various African countries, in 1955
• American Airlines’ Sabre unit created a direct-to=consumer booking tool for flights, hotels and cars in the early 1980s
• Mode Tour became the first travel agency in South Korea, established in 1989
• Hotel Reservations Network, which went on to become Hotels.com, was established in 1991 – at this point, hotels didn’t pay a lot of commission so it didn’t take off
• Travelweb.com, the first online hotel directory, launched in 1994
• The Internet Travel Network sold the first airline ticket online in 1995
• Expedia launched in 1996, funded by Microsoft, and are now one of the biggest travel agencies 
• In 2007, as the iPhone was released, more bookings were made online because mobile apps were now in use
• Airbnb was established in 2008
• HotelTonight, specifically for instant same-day hotel room bookings, was launched in 2011

If you enjoyed this article explaining what does a travel agency do, then I am sure you will enjoy these articles too-

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How to Become a Travel Agent—Because, Believe It or Not, the Industry Is on the Rise

By Scott Bay

There’s a reason “how to become a travel agent” has been a continuously trending search phrase on Google—it is a career path that offers a flexible work environment and schedule, ample travel opportunities, and an immersion into a supportive world-wide industry. It's a surprise to some in 2023: Once the internet became widely available, it was largely believed that needing a travel agent was obsolete. However, even though the brick-and-mortar agencies with punny names in strip malls have vanished, the career is on-the-rise .

New software options are making it easier than ever for people to make money planning trips, either as a side hustle or as a full-time business. That’s why Cherikonda, India-based stay-at-home mother, Maya Kapoor-Miller, decided to enter the professional world as a travel agent this year, at 31. “I knew nothing about the travel industry prior to signing up,” says Kapoor-Miller, who decided to use San Francisco-based booking platform Dreamport to establish her online travel advisor business. “It is my first business in life, and the only one that you can start with no investment.”

But there's also a rise in demand. When people ventured back into the world after the pandemic, travel agents saw an overwhelming amount of business . And that momentum hasn’t stopped—when travel is complicated, like it was in 2020 and 2021, travelers turned to professional trip planners to create a seamless vacation. For better or worse, traveling has remained complicated and chaotic, with new rules being implemented (like Americans needing to pay a fee to visit Europe in 2024 ) and airline strikes and staffing issues. Offloading all of the nitty-gritty details to someone else is more appealing than ever.

For those entering the field, there's also the age-old motivator: a love of travel. 

Shelton Ellis, who is based in North Carolina, recently saw these opportunities and left behind more than 20 years in public relations and global advertising to turn his passion into a career. “I was born with a wanderlust that would wear Rick Steves out,” Ellis says. “I decided to take the leap and follow that lifelong yearning. Transitioning into this role was really about learning how to monetize what I'm passionate about.”

Whether you are looking for a new career path or a lucrative side-hustle—or simply curious about those taking the plunge—here’s how to become a travel agent, from the qualifications and education required, to anticipated earnings, according to those who have made the shift in the past year. 

What exactly does a travel agent do?

Travel agents, or travel advisors (the term is mostly interchangeable), manage everything that goes into a trip for their clients: the flights, car transfers, accommodations, restaurant reservations, and more—they even inspire the itinerary. The reason people turn to travel agents, aside from having a helping hand during any travel chaos , is also to tap into the travel agent’s first-hand knowledge of destinations, and their industry partnerships, which often lead to perks such as hotel upgrades, ideal airplane seats, and experiences that can’t be found on a search engine.

“You have to remember that as a travel agent, you will be a guide for people during their happiest moments—family reunions, weddings , baptisms, and once-in-a-lifetime experiences that people have dreamt of,” says Kapoor-Miller. “It has been one of the most rewarding aspects of being a travel agent. You navigate people, inform them, and help them choose.”

So, how do you become a travel agent?

There are many ways to become a travel agent, from joining an existing travel agency , to starting an independent business from the ground up. Others are opting for one of the buzziest start-ups in the travel industry, Fora . When it launched in 2021, the software company, which trains and provides search engine-optimized profile pages to advisors—at one point had a waitlist of over 30,000 people eager to begin a part-time gig. Travel photographer and Condé Nast Traveler contributor Amanda Villarosa is currently in the process of joining.

“I'm the person that friends and family come to for travel recommendations, tips and tricks, and general travel advice,” says Villarosa. “After discovering Fora and looking into it, I realized that it could be the perfect side-hustle, considering I'm already so involved in the industry.”

With additional flexibility, Villarosa was able to move from New York City to splitting her time between Denver and Los Angeles . She says that the sign-up was quite straightforward. “You're given a dedicated Fora email and have access to advising tools and fellow Fora advisors,” she says. “The training is in the form of Zoom meetings and videos, which you have the option to watch at your own pace. Once completed, you take a certification quiz and you're on your way to advising.”

The other ways in are slightly more involved. To begin an independent practice, you go about it like many other businesses. You will have to create an LLC, establish a business name, cultivate marketing materials, build a website, find clientele, and more.

Ellis found something in the middle, choosing to connect with an established travel agency. “Don't be afraid to reach out to an agency looking to take on new advisors and is willing to mentor," says Ellis. "I was fortunate to learn so much from Annie Chambers, the owner of Crafted Escapes , who has seven years in the business.” He now knows the ropes on everything from using itinerary-building software to destination-specific training, to the sales and marketing aspects of the trade.

Is there required education or qualifications?

Ellis says that there's no certification, per se, required to become a travel advisor, but there are countless training courses available like Departure Lounge ’s classes on navigating the industry through hotels and tour operators. He said it’s also important to stay on top of travel trends. Ellis recently completed travel agent training programs provided by premier cruise lines such as Virgin Voyages , Ritz-Carlton Yachts , and Cunard to help agents sell their products more accurately.

How much does a travel agent make?

What a travel agent earns depends on how many trips they successfully book for their clients. The entire model is commission-based, meaning agents earn a percentage of the total cost of the vacation they orchestrate. Many travel advisors choose to charge a flat-rate planning fee in addition to their commission, but balance is key—if you charge a high planning fee, it could lead to potential clients going elsewhere.

Laura Walsh

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Charlie Hobbs

Fora ’s website states that “some of our full-time, expert advisors earn well into the six figures (or beyond).” So a lucrative career may be on the horizon, for those who are able to build a robust client base and excellent industry connections.

How much you make can also depend on where you live around the world. “I am being paid in dollars,” says India-based Kapoor-Miller. “So the currency fluctuations of the local exchange rate are not something I am worried about.”

What are the key skills required to become a travel agent?

“Travel agents need a mix of customer service, communication, destination knowledge, organizational, and problem-solving skills,” says Kapoor-Miller. “But I would say that adaptability, flexibility, curiosity, and cultural sensitivity top them all—you have to put yourself in other's shoes, and understand the requirements, hopes, and expectations of your clients along with any worries and questions they may have.”

It’s vital to have a passion for traveling, even the aspects of the process that aren’t as exciting, such as learning about new airline routes, train schedule updates, and industry news. “It can be an information-heavy hustle, and I believe it's important to be excited about it as that energy definitely transfers to your clients and partners,” Villarosa says.

Should travel advisors choose a specialization?

Many travel advisors have found success through becoming an expert in a few types of travel and destinations. “It's important to become an authority and learn as much as you can through personal experiences and continuing education,” says Ellis. “As a proud member of the LGBTQIA+ community , an avid snow skier, and scuba diver, I know not only the popular destinations but others that are off the beaten path, equally safe and adventurous for all travelers.” This helps travel agents establish a competitive edge, and hopefully convince potential clients to choose them for their expertise.

What are the benefits of being a travel agent?

“Flexibility tops them all,” says Kapoor-Miller. “And the ability to start without industry knowledge. If you worry that you are too old for this job, the good news is that this is a job you can enter and enjoy at any age.”

Another great perk is the "Familiarization trip,” says Ellis. “Tourism boards and hotels invite agents to visit and familiarize themselves with a particular country and its properties. After all, any accomplished salesperson should learn everything they can about their products first-hand...even if they're in Bora Bora.” It's hard work, but someone's got to do it. 

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Travel advisors can assist families with trip planning to ensure that the activities and pacing are conducive to kids.

Do people still use travel agents?

Yes—and now they’re called travel advisors. They could be more helpful than you may think.

If the idea of using a travel agent to plan your next trip sounds like recommending a rotary phone to confirm your flight reservation, think again. Travel agents—often known as travel advisors today—are alive and well in the age of Google flight searches and HotelTonight app bookings, flexing their muscular connections to hotel, tour, and cruise companies to get their clients good deals, convenient itineraries, and tailored experiences. Virtuoso , a network of advisors specializing in luxury travel, increased its membership by 14 percent (to 20,000) in 2018, testifying to the strength of the industry.

When should you use an advisor? For simple getaways, it may be easier and cheaper to go it alone. “If you’re going to Vermont for a fall weeekend, it probably makes no sense to use a travel agent,” says Kevin Brasler, executive editor for the nonprofit watchdog group Consumers’ Checkbook . “Where a travel advisor can add value to the equation is when the itinerary is slightly more complicated or you have children or grandparents along,” says Mollie Fitzgerald, co-owner of Frontiers travel company. Advisors also can help plan trips that align with personal values such as conservation and sustainability.

Advisors not only expedite planning, but they can be your back-up should anything go wrong. When a flight is canceled, a hotel reservation is lost, or a natural disaster strikes, they are there to help. Ultimately, their connections can become your conduit to a smoother and more stimulating trip.

If you decide to use an advisor, here are some tips for how to do it:

Browse advisor databases

Clients often find advisors through word of mouth, but the American Society of Travel Advisors (ASTA) maintains a database that allows travelers to search by destination, type of journey (such as eco-tourism or genealogy), and cohort (such as LGBTQ+ travelers). On Virtuoso’s website, the searchable database includes bios for the advisors and maps showing their recent travels. Many advisors are generalists, but those who specialize in certain regions or kinds of travel often can provide better service, particularly for places where language barriers or safety are concerns.

Zero in on your specific interests

Spend 15 minutes upfront chatting with an advisor by phone about your travel passions. If, for example, you want to ensure that your trip provides some benefit to the local community, an advisor can help guide you. An advisor also may organize extras such as a behind-the-scenes tour of a wildlife sanctuary in Kenya , cooking classes with local ingredients in Vietnam , or participation in an archaeological dig in Greece . “Our advisors arrange things people don’t know they can ask for,” says Misty Ewing Belles, spokesperson for Virtuoso.

Related: the world's best new eco-friendly hotels

Don’t be afraid to talk budget

If you’re not sure how much to spend, an advisor can tell you what to expect of a five-star versus a three-star hotel. Per the ASTA, one in five millennial clients uses an advisor to work out a travel budget. And expect to pay something for travel services. Virtuoso advisors, for example, normally charge between $50 and $300, sometimes more depending on the complexity of the trip. “Leisure is your most valuable nonrenewable asset, and you don’t want to leave it to chance,” says Ewing Belles. “We’re the travel equivalents of financial advisors.”

Take advantage of combined fares

Due to their established contracts, travel advisors often can secure international airfare in conjunction with a hotel, cruise, or tour booking for better-than-published rates. “Sometimes you’ll pay the cheapest fare and get an automatic upgrade to business class,” says Fitzgerald.

Traveling to high elevation? Read these tips on dealing with altitude .

Claim extras when planning a cruise

Cruises are particularly good trips to book through an advisor. Virtuoso regularly gets benefits and amenities valued at $800 to $3,000 per sailing, such as airport transfers, a car and driver in port, or a private lunch in the home of a former ambassador.

Get itineraries tailored to tots

Advisors can plan a trip with pacing that works well for kids. “It’s important not to over-program,” says Fitzgerald. “I think of sightseeing in half-day increments and getting enrichment in early in the day. We really shine in helping people maximize their time on a trip so they’re not spending hours at the concierge desk.”

Receive help when misfortune strikes

Look to travel advisors for guidance planning trips around disease outbreaks or natural disasters. If things go awry while you’re away, you can call on them to get your trip back on track. They will spring into action to provide services such as rebooking a canceled flight or expediting a meeting at a foreign consulate in cases of emergency.

Here’s how the coronavirus is impacting travel .

Consider a subscription service

Frequent travelers may want to join a subscription service, such as Essentialist . For $1,400 a year, Essentialist members get a dedicated travel designer, bespoke itineraries, advice from journalists who are experts in a destination, access to local guides, and convenient communication through a smartphone app.

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Breaking Down the Pros and Cons of Using a Travel Agent

You're convinced that having a travel expert by your side will be useful. But how do you go about knowing when and how to book with them?

Heading out the door? Read this article on the Outside app available now on iOS devices for members! >","name":"in-content-cta","type":"link"}}'>Download the app .

Confession: I’m a big fan of travel agents (whoops, sorry, travel advisers ), even though I could technically book all my trips through websites and apps. And despite the fact that many of us might consider this industry old-fashioned and out-of-date, research shows that travelers, and millennials in particular, are once again turning to these specialists to help plow through TripAdvisor detritus. If you’re wondering: how much does a travel agent cost, and why would I book with one anyway? Read on.

How to Know If You Need a Travel Agent

Once you’ve come around to the idea of hiring a travel agent, ask these three questions before booking:

• Is this a domestic trip or one that involves traveling to a part of the world you’ve never been? If it’s the former you don’t need a travel agent.
• Can I get a better deal by using a travel agent? (This question requires you pricing out your trip with and without one.)
• Is this a big-budget, special-event kind of trip? If the answer is yes, go with a travel agent.

The Pros of Using a Travel Agent

They can find crazy deals..

This is literally their job. If they have been in the travel business for many years, they likely have supplier relationships in place that can help leverage better deals for you. Many travel agents specialize in locations (i.e., cruise vacations in Europe). Some travel agents offer package deals, with more savings passed on to you then booking the trip on your own—that is good news to your wallet.

They will be your advocate.

One of the best ways to utilize a travel agent is as an advocate should something derail on your trip. They can help you with lost luggage, in the case of natural disasters, if you get stuck in a location before your trip, etc. They are there to help you get your trip back on track.

They’ll take care of the little things.

I love my travel agent, and I love all the extras she provides when we use her services for a trip. For instance, when we traveled to the Bahamas, she made sure there was a nice bottle of champagne and strawberries in our room on our arrival, and she also upgraded our room free of charge. While this certainly is not a guarantee when you use a travel agent, there are a lot of added-value extras you can expect when you use a travel agent. Why? Because travel agents know you don’t have to use them to book your trip, and they want to say thank you.

They’re true experts.

Most travel agents have been working in the industry for years now, and it’s their job to stay on top of travel trends and upcoming hot destinations. When I spoke with my travel agent about a trip to Europe recently, she offered a few alternate destinations. I was not thinking about the destinations she suggested, but the alternatives offered great activities, culture, food, interesting boutique hotels, and more options for less money than my original destination.

They don’t usually cost extra.

It’s a myth that working with a travel agent will automatically cost you more; most get paid via commissions from the hotel or outfitter. Sure, some travel agents do charge a fee for putting together an itinerary, but most will credit you that fee if you end up booking the trip through them. Make sure you know all the potential fees before you use a travel agent, and do not hesitate to negotiate away.

The Cons of Using a Travel Agent

They’re not going to help with cheaper airfare..

Back in the day, you would use a travel agent to book every aspect of your trip. However, with so many options to find low-cost airfare, like Google Flights , Scott’s Cheap Flights , and  Skyscanner , booking your own flights is easy and cost-effective. Most travel agents cannot score discounted flights, and many travel agents will not even bother. Follow these tips on how to find the cheapest flights possible , instead.

They’re not you.

This may seem obvious, although it’s still important to consider. A travel agent not only finds you the best deals, but they also offer suggestions for activities, restaurants, and more. This is great if you’re someone who doesn’t like to research these things, but you run the risk of working with someone who doesn’t get your personal preferences (maybe they lean toward road tours rather than technical singletrack). Do your own research first, and come up with a list of activities that you want to do. Once you have that list, pass it along to your travel agent to see if they can rustle up any deals as they book.

How to Find a Great One

One of the best ways to find a reputable travel agent is to get referrals from your friends and family. Anyone that has used that travel agent for a previous trip and enjoyed their service is someone worth checking out. As with anything, I always suggest talking to at least two different travel agents to see who you feel most comfortable with. Remember, they are there to work for you.

Know your travel budget before you reach out to a travel agent. Likely, this will be the first question they ask you and will help steer them toward the best destinations for that budget. If you are traveling somewhere that’s specialized, like going on that once-in-a-lifetime African safari , find a specialist that knows that region inside and out. They will usually have the best deals and relationships with hotels and activity companies in that area.

How Much Does a Travel Agent Cost?

Usually, the cost of hiring a travel agent to organize a trip for you is fairly minimal. Many agencies charge a flat fee of around $100, and others may charge a certain small percentage of your trip. Most of their take-home profits come from the hotels, wholesalers, resorts, and businesses they work with, but be sure to as your travel agent about fees upfront and before you start working with them to plan your next dream vacation. (No one likes hidden fees and surprises.)

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How does the travel industry actually work?

You may be new to the travel industry, investigating a career in travel or just trying to research a bit about the industry ahead of your next adventure. There’s a mass of information out there and it can be overwhelming to wrap your head around. Lucky for you, our team of travel experts have been hard at work to give you a bird’s eye view of the travel industry as a whole .

The travel industry has gone through many evolutions with a variety of external factors contributing to who has access to travel, where they are travelling to and what the travel industry looks like overall.

A few important travel industry statistics

Let’s start by setting the scene…the travel industry is HUGE and the numbers certainly prove it .

Source: Statista

A brief history of the travel industry

We are fortunate to live in a globalised world meaning that travel is reasonably accessible. At the press of a button, most people are able to book a flight and jet off to wherever our wallets will take us. 

But, it hasn’t always been so easy. To help you understand how the industry has developed to the point it has today and where it might head in the future, here is a travel industry timeline.

Before the mid 20th century, travel was reserved for the extremely wealthy. It was expensive and it was time-consuming (can you imagine having to travel on a boat for 3 weeks…. or 3 months!). The concept of a ‘travel industry’ had not yet formed; it was more a collection of hotels, restaurants and coachlines who all operated independently from one another.

1950 – 2000

After the Second World War, travel suddenly started to become accessible for many more people due to the development of commercial airlines. Although they were originally still very expensive,  costs started to reduce over the years and more people were able to invest in seeing the world.

The industry grew and grew, and many saw a gap in the market for people wanting to travel but not having the knowledge, or time to organise it themselves – travel agents and tour operators started to establish themselves!

2000 – 2019

The travel industry has undoubtedly boomed, and the way that people travel is almost unrecognisable from the early 20th century. With smartphones, we now have unlimited apps at our fingertips, specifically designed to make every aspect of travel easier. 

For travellers, there are websites and apps to help them plan their travel, help them while travelling and to give them inspiration for their next trip! For travel agents and tour operators, itinerary software has streamlined much of their processes, from itinerary planning to customer relationship management. Now all this technology is amazing, and helps our lives in many ways, but has also resulted in fragmentation of the travel industry with travellers choosing to plan and manage their trips themselves or online increasingly.

 2020 and the future of travel

Due to the pandemic and the pause in travel, both countries and travellers worldwide re-evaluated travel and how it should be conducted. Countries who experienced over-tourism considered ways to encourage more sustainable travel in their destinations . For travellers, Covid triggered them to start thinking about their bucket list destinations and working with travel designers to plan and book them. This resulted in tourism returning with a significant rise in 2022, although the industry is indicating it might be plateauing in 2023/2024 .

How does the industry actually work?

You may be thinking to yourselves, how does travel actually function as an industry . How does it all fit together? You are not alone, it’s a complex industry notorious for its jargon, terminology and abundance of acronyms!

As you can see there are a few key players to remember:

Tourism Boards and Government organisations: Usually run or overseen by local or national governments. These boards set in place regulations for the other players in the industry. They also market countries or cities as tourist destinations for potential travellers

Suppliers/Vendors: Suppliers (or Vendors) are the hotels, the restaurants and the activity providers that travellers eat, stay and partake in on their travels. Travellers may liaise with and purchase from suppliers directly if they are organising their own travels, or communications with suppliers may be managed entirely by a middle-man (AKA, the tour operator, travel agent, travel wholesaler or DMC).

Tour Operators: Tour Operators design itineraries, often tailor made, for their customers, liaising with suppliers to organise and book the travel itinerary (partially or start to finish)

Travel Agents: Travel agents liaise with tour operators to book packages and tours for their clients. As such, tour operators will often focus on a certain destination or market area, whereas travel agents can focus on selling the whole world – with a comprehensive list of suppliers in their books

Destination Management Companies (DMC’s) : Organisations that specialise in offering tours, logistics, and planning services for a particular destination. They often re-sell their services to tour operators

Ground Handlers : A ground handler takes care of some day to day operations and tour management such as picking customers up from the airport and arranging sightseeing tours

Associations and Memberships: These organisations exist to provide support, promotion, and opportunity to other players in the travel industry. All of them operate with a slightly different mission, whether it’s to promote sustainable business practices, celebrate the luxury travel market or to connect travellers with LGBTQ friendly travel businesses

Travellers: Arguably the most important cog in the wheel. Everyone in the tourism industry sets out to meet travellers’ needs – to ensure they keep coming back for more!

The beauty of the travel industry supply chain is how all of these key players work together creating one of the worlds biggest industries.   

 Interested to learn more?

The ultimate A-Z glossary for the Travel industry. Understand the different terms, jargon and acronyms.

For a taste of the luxury end of travel, explore our list of Exclusive luxury travel communities

To discover more about sustainable tourism, download our ebook focusing on how to elevate travel design with sustainability.

Travel designers- meet the influencers you should work with.

Understand the role travel influencers play in the industry and why tour operators should be following, interacting and collaborating with them. Explore eight global travel influencers who are inspiring travellers daily.

Tourism news websites you can trust

In the tourism industry it can be hard to differentiate the reliable travel news sources from the not-so-trustworthy ones. In this blog we summarise the top travel news websites that tour operators, travel agencies and DMC’s should pay attention to.

How to set your team up for success when introducing new software

Making changes happen is hard. Especially when it is something that will create a significant impact on the way you work, like new software. We discover what change management is and how it can assist you, your leaders and your team in creating new processes that will make you more successful in the long run. Is it time for a change?

How can tour operators contribute to sustainable tourism?

Sustainability is a key pillar of tourism, with a growing number of people interested in travelling responsibly and sustainably. We explore the easy ways in which your tour operator business can make a positive change. You can help to encourage economic growth and protect our environment whilst also watching your business flourish… could it get better?

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BUSINESS CAREER GUIDES

Travel Agent Career

What is a travel agent.

A travel agent is a highly organized professional who is passionate about travel and helping others. They are focused on creating the best possible experiences, directly catered to their clients. They work with hotels, airlines, and other vendors to create travel packages and experiences that their clients will love. Travel agents can work with large groups, individuals, families, professional organizations, and others to help create seamless travel experiences that help create memories.

RESPONSIBILITIES

What Does a Travel Agent Do?

The primary role of a travel agent is to help people make travel arrangements, which might include booking flights, hotels, sightseeing tours, and making dining recommendations. A travel agent assesses each customer’s unique needs, preferences, and budget to ensure their trip goes as smoothly as possible. 

Here are the core day-to-day responsibilities you’ll typically find yourself performing as a travel agent:

• Meeting with clients to discuss upcoming travel plans and gather information regarding travel dates, transportation, and budget. This may be done face-to-face in a brick-and-mortar setting or online.
• Planning the travel itineraries for clients and arranging transportation, lodging, and activities throughout the trip.
• Advising clients on important aspects of their travel plans. This may include providing information on passports, visas, customs, insurance, vaccinations, and trip cancellation policies.
• Keeping accurate records of client bookings, such as payments, travel dates, flight numbers, and hotel check-in and check-out dates
• Handling any travel issues that arise, including flight or hotel cancellations, delays, conflicts, and refunds.

Due to the customer-focused nature of travel agent jobs, it’s ideal to be passionate about and/or have experience in hospitality. Those who make the best travel agents tend to be versatile and have a friendly personality where they’re concerned with keeping clients happy, comfortable, and safe. 

EDUCATION & BEST DEGREES

How do i become a travel agent.

Travel agents are key professionals dedicated to helping individuals and families create memories that will last a lifetime. Through their expertise, research, and services, individuals can plan vacations or trips that are directly catered to their wants and needs. Planning a dream vacation can be stressful for an individual or a family, and having a travel agent can make the process much easier.

If you’re passionate about travel, organization, and helping others, a career as a travel agent can be a great fit.

What Education Does a Travel Agent Need?

A bachelor’s degree in business management  is a great starting place for those interested in becoming a travel agent. This type of degree will give you experience and knowledge in finances, marketing, organization, and strategy. This is key for those who are working with multiple clients, vendors, handling budgets, and marketing themselves to clients. A bachelor’s degree can help you stand out from other candidates in working for larger companies and organizations as well.

Best Degrees for a Travel Agent

Hone your business acumen and garner added respect:...

Hone your business acumen and garner added respect:

• Time: 61% of graduates finish within 19 months
• Tuition:  $3,755 per 6-month term
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Skills for your résumé this program will teach you include: 

• Business communication
• Product development
• Decision making models
• Project management strategies
• Budgeting for business

This online degree program is an excellent choice for kick-starting your organizational management career.

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• Time: 4 months from start to finish.
• Cost:  $2,250 for the certificate.
• Courses: 3 courses total in this program.

This program is for emerging leaders, however this program does not require a bachelor’s degree, and provides transferable credit towards a WGU degree program.

Whether you aspire to work for a Fortune 500 organization, a government agency, a non-profit organization, or a fast-paced start-up, this certificate can give you the keys to success in a variety of industries, including:

• Finance and Banking
• Manufacturing

How Much Does a Travel Agent Make?

Several factors determine travel agent salary, including location, level of education, certifications, years of experience, and the specific company they’re working for. Top earners in this industry, according to ZipRecruiter, make as much as  $64,500 per year , while the lowest earners make closer to $20,500. In terms of median pay, recent data from the U.S. Bureau of Labor Statistics (BLS) put it at  $42,350 in 2020 , which comes out to $20.36 per hour. 

What Is the Projected Job Growth?

Admittedly, the job outlook in the near future is lower than in other industries. Research from the BLS states that from 2020-2029, there’s  expected to be a 26% decline  in the job outlook, which translates into a drop of 21,300 jobs. This is largely due to the rising popularity of travel booking sites like Priceline and Kayak, where a growing number of people are booking trips online themselves. However, according to the BLS, the growth in business management is expected to grow 4% in the next 10 years.

What Skills Does a Travel Agent Need?

A career in this industry requires a travel agent to have a definitive skill set, with some of the key skills being:

• Interpersonal skills.  Travel agents will constantly be interacting with clients in-person, over the phone, and through email. In turn, they need to be strong verbal and written communicators, empathetic, and understanding of the individual needs of each client.
• Organization.  Because they may be juggling trips for several clients at a time, travel agents must be highly organized and capable of effectively managing a high volume of booking information.
• Problem-solving.  Travel logistics are inherently complex where issues can pop up at any given time. Great travel agents have a knack for handling incidents and quickly resolving problems while maintaining their poise.
• Attention to detail.  It’s easy to mix-up things like flight departure and arrival times, hotel check-ins, and transportation rentals, which is why travel agents need to be detail-oriented.
• A firm understanding of technology.  This career is heavily reliant on technology like travel booking platforms and appointment scheduling software. Travel agents not only need to have a firm grasp of this technology but be willing to continually learn about new developments and iterations. 

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No need to wait for spring or fall semester. It's back-to-school time at WGU year-round. Get started by talking to an Enrollment Counselor today, and you'll be on your way to realizing your dream of a bachelor's or master's degree—sooner than you might think!

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How a Travel Agent Works

Founder - Vacationkids Travel Agency and Director at the Family Travel Association and Director at the Family Travel Association

Some will tilt their heads to one side and ask "Do Travel Agents still exist?" as if they were magically staring into the eyes of a unicorn. Others will immediately start over-sharing every travel nightmare they, and everyone on the internet have ever experienced. Finally there are the folks that hit you up with a rapid fire, laundry list of questions like a hypochondriac during a doctor's visit. The other ever popular response is "Wow, so you must get to like travel all over the world for free-right?"

Truth be told, I have the best, most misunderstood job in the world. It's true, most people have no idea how travel agents work and how they can help. Hopefully, I can help clear up some of this confusion by explaining things about what we do....

Most desperate vacation-seekers, take the knee jerk reaction of heading online to make their reservations. The lure of internet convenience and control quickly turns into confusion, indecisiveness and anxiety not to mention a huge time suck. How do I know?...because not a day goes by that I don't receive emails pleading for help from these exact problems from would-be vacationers.

Think of a travel agent as your tour guide that will lead you to the perfect vacation.

If you've ever wondered what a day in the life of a travel agent is like, here's a bit more about what we're all about and how we help our clients....

Travel Agents are "All Inclusive" - Hotels, vacation package companies and cruise lines all include travel agent commissions in their published prices. If you do all the work yourself online, they "pocket" the difference. Using the services of a travel agent means you get the customer service you deserve. You won't be spending hours on the internet, hanging on phone hold for eternity or wasting any precious time wondering and worrying.

Travel Agent Do Not Cost More - Travel agents basically earn their living by the commissions we earn from our sales of hotel stays, cruises, sightseeing and rental cars. The airlines haven't paid commissions to travel agents since the mid 1990's. This is why when my travel agency Vacationkids recommends infants should have their own airlines seats instead of flying free as a lapchild , we're not trying to part you from your money, we're trying to make sure your baby stays safe. If you want to use mileage points too book your own flights, no problem. Online Travel companies do charge service fees. They build them into the cost that you pay. There are some travel agents that do charge a minimal service fee for their time which is usually offset by their time and money savings. Make sure you do ask in your initial consultation. Others may ask for an upfront deposit, especially in situations dealing with very complex itineraries or group events.

Travel Agents Are not pushy - Any good travel agent knows it's not about making the sale, it's about creating happy clients. Happy clients become fans of your company, come back to you every year and recommend your company to others. Most travel agents rejoice when we can save our clients money with a great deal. We make our recommendations based on the specific needs and requests of our clients. We don't base our recommendations on industry sales incentives or bonus gifts. If we know of a better room or experience that will enhance our client's family vacation, we'll suggest. We just want our clients to make the best informed decisions to get the most value for their vacation dollars.

Travel Agents Match Online Prices - Some people just enjoy planning their own vacations. These are probably the same folks who like putting together IKEA furniture. No matter, make yourself happy find your best price and email us all the details. Your travel agent will either be able to match it or tell you why you're setting yourself up for a scam. I even had clients who will make their own reservations directly with a cruise line or tour company then call and transfer their booking to our agency. It's a win-win. They get and do exactly what they want while having us do all the follow up, follow thru while making suggestions to enhance their enjoyment. .

Travel Agents Have Rates That You Don't - Travel agents are privy to special flight prices, special hotel and cruise cabin rates that consumers will never find online themselves. This feature alone will save you money. Beyond pricing, good travel agents have the buying power to get extra amenities like ship board credits or insider tours that can also enhance your family's vacation.

Travel Agents Save You Time - Time in our most precious commodity and yet so many people are willing to waste it. HOURS can be spent properly researching a vacation. With the amount of conflicting information available online, it's easy to quickly get overwhelmed and confused. Many times, the questions perplexing travelers are one that agents can answer right off the top of our heads thanks to our years of experience. If you have detailed questions or need to plan a complicated itinerary, we do all the work for you. We can make the international phone calls to get your questions answered. We know who and how to reach out to in order to get the job done, saving you hours of frustration.

Travel Agents Understand The Fine Print - Most people don't bother reading any of the fine print terms and conditions of their travel documents until it's too late. This is what "trips" them up (pun intended) and costs them big bucks in the long term. Even if folks do stop to read it, they fully understand all the implications. Travel Agents are well versed in these rules, terms and conditions. We can help navigate and protect your family and investment.

Travel Agents Protect You - Most DIY vacation planners don't realize that medical insurance usually does not cover your family while on vacation out of area or especially overseas. Many foreign countries will take your passport if you are admitted to a hospital and will expect payment in full for any treatment or surgery prior to discharge. A good travel agent will make sure you have the proper peace of mind with the right travel insurance to keep your family safe and protected.

Travel Agents Have Contacts - Travel agents do not get "free" trips. We invest our own money and especially our time to travel and visit the destinations we recommend. Sure we experience new travel options and learn about destinations. The most important reason why we make this professional investment is for the opportunity to meet face to face with the right important industry contacts. These important connections truly benefits the vacation experience our clients ultimately enjoy. We know exactly who to speak to in order to make special requests for our clients. This could mean things like connecting rooms, welcome gifts or advanced restaurant reservations. These relationships have proved priceless in emergency situations.

Travel Agents Have Specialized Expertise - At our agency, we specialize in Family and multi generational vacations. In a former lifetime, I was a pediatric nurse so I often use those skills to help my clients. I will often share and collaborate with other travel industry professionals to help clients enjoy vacations that exceed their expectations. Even within our agency, we have agents who are Disney experts while others have experience creating customized tours in Europe, Africa and Asia. If we don't have an in house person who can best serve our clients, we collaborate with other professionals who can.

Travel Agents Have Priceless Advice - First hand experience and knowledge are what will change a typical vacation into a real memorable experience. Even though good travel agents professionally invest in their own travel to gain this experience, not every Travel Agent can humanly know every destination in the world. That said, good travel agents have a "golden network" and know exactly who to call to get the answers their clients need.

Travel Agents Prevent Hassles - Most DIY travel people don't realize if there is a HUGE difference between great value and the cheapest price. For example, you may pay a really low price for your family's flight but that doesn't mean you'll make your connecting flight. This could result in an unexpected camp out at the airport terminal and the out of pocket loss for the vacation days you're missing. A good travel agent know certain airport require longer connection times than others to prevent problems. This is just one of many examples that "trips" up online travel shoppers and may explain so many of the unnecessary rants on travel review websites.

Travel Agents Babysit Your Reservations - Many folks have commitment issues when it comes to pulling the trigger and confirming their reservations. They always think they will get a cheaper last minute rate. Often they wait too long, forfeit availability and end up paying much more for their vacation. Most people don't realize that if their trip goes on sale, they can get a lower rate. A good travel agent will babysit your reservation and have any lower prices or sales applied to your reservation, even after you've made your initial deposit has been made. This is true for many cruises or Disney vacations. For Caribbean or Mexico resort vacations, our agents can direct you to price guarantee coverage that offers you the same option.

Travel Agents Offer Affordable Payment Plans - Online booking require payment in full at the time you confirm your reservations. This means you could be paying huge credit card interest fees that will add to the total cost of your vacation in the long run. If you plan ahead and use a travel agent, you will only be required to pay a small deposit to confirm your family's vacation reservations. Final payment for your trip will usually be required 45 to 60 days prior to your departure. This means your travel agent can set up a monthly vacation layaway program that could save you hundreds on credit card interest.

Travel Agents Work As Your Troubleshooter - No matter how much you prepare, sometimes unexpected "stuff" happens while your on vacation. When you book with a travel agent, they are with you every step of the way. We are your personal advocate. If you run into any issues, your travel agent can make calls and usually fix the situation so you don't have to waste valuable vacation time problem solving. We usually know who to call and how to ask for the right solutions many times exceeding your expectations. In the rare instance that you need to make a travel insurance claim or need to follow up on a complaint after you return home, your travel agent advocate continues to work on behalf on your family. We make sure any problems are solved to your satisfaction.

I don't think my job is weird at all...honestly, I think I'm one of the lucky ones.

I am one of those rare individuals who looks forward to getting up, pouring a cup of tea and going to work every the morning. I have a 26 step commute to my home office where I connect every day with friends and great people all over the globe. My staff and I work virtually. They are happy and get to be at home surrounded by the people they love every day. We get to help our clients explore the world, check items off their bucket lists, share life changing memories with their loved ones and come home a suitcases full of amazing experiences. I am fortunate now to be doing this long enough that the kids I once sent off on vacations with their parents are now calling me up to help plan their destination weddings or to take their own kids on vacation.

Tell me, does this all sound like a bad day at the office to you?

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How Do Travel Agents Make Money?

When people find out I work with travel advisors, one of the first questions they ask me is how do travel agents make money? Do they charge fees or do they earn a living from commission?

Usually, the people asking are either those who are interested in becoming a travel agent or they're thinking about trying one out and want to better understand the income model a travel advisors operates under.

I'll go more in-depth in just a second, here's a list of steps that show how travel agents make money:

• Depending on the booking type and the agency, the travel agent may also charge the traveler a consultation fee. (Our travel agent research shows about 50-60% of advisors charge some sort of a fee.)
• A traveler works with a travel advisor to plan and finalize their travel itinerary .
• The travel advisor books the trip , often within the agency's preferred supplier list .
• Advisors are recognized by suppliers because they give an accreditation number specific to their agency. The number signals to the vendor/supplier who the agency is and if the supplier pays the commissions, the travel agency's commission level .
• The commission is paid to the travel agent. For most trips, the vendor pays a commission to the travel agent after the client has traveled . For most cruises, the travel agent is paid their commission after final payment (typically about 60-90 days before the sailing).

Now, if you're looking for how travel agents make money that are employees of an agency, that falls more into the territory of travel agent salaries. You're at the right site, just the wrong article. :) Here's our article that deep dives into travel agent salaries .

A Short History

To give you an answer on how travel agents make money, it's important to know a little history. I promise to keep it short—it's actually pretty fascinating how the industry has changed over the years.

In the good 'ol days, a large portion of travel agency income came from airline commissions. Since tickets were expensive, in demand, and could only be ticketed by agents or the airlines, they were the bread and butter of every agency.

What about commissions from tours, hotels, and cruise lines? Those were just icing on the cake.   

They were travel agents in every sense of the word because they were agents of travel vendors.  Their revenue came from the commissions earned from selling travel products. However, when airline commissions were cut and capped in the 1990s — sad face! — the main revenue base for travel agents disappeared. It hurt. A lot.

Airlines cut their commission because they could now reach travelers via the web and online travel agencies (OTAs) like Expedia and Booking.com. Travel agents, who were once wined and dined by airlines, were left out in the cold. Ouch.

With this rapidly changing travel landscape, travel agents needed to find a new way to make money . . . and fast. And that's where our modern-day story of 'How Do Travel Agents Make Money?' begins.

A Shift in Business Models

With commission cuts and clients' ability to book online, agencies needed to adapt to the new landscape of planning and booking travel. The travel agency community was, quite honestly, fumbled for about a decade. Many agencies that didn't adapt quickly enough had to close their doors.

From Storefront to Home-Based

But kiddos, I got news for you! While the storefront travel agencies that once peppered towns across the US aren't as numerous, there is a BUSTLING group of agencies that are less visible, working remotely.

There's been a HUGE influx of new advisors, especially after the pandemic. Call them solopreneurs/home-based/location-independent — whatever hip term you want to use. They may be harder to see without a storefront, but this new segment of the industry is now a force to be reckoned with!

By and large, the most popular agency model has switched from the storefront agencies of the past to the remote agencies of today.

Starting around 2013, travel agents started to see their numbers increase. When there was once a worry that there wouldn't be any travel agents to fill the shoes of those retiring, there was an influx of new blood, eager to take advantage of the flexibility and travel opportunities a travel agent career provides.

Check out these industry stats:

• In 2013, according to the American Society of Travel Advisors (ASTA) , nearly 70% of the agency workforce was older than 55. Not only that, but the percentage of agents over age 65 had nearly doubled, from 17% to 32%, over the prior decade. 
• Year after year, stats from our HAR's surveys indicate that the median of an agent lands in the early to mid-50s, with the majority working from home. (In 2022, the median age was 55).

Did you catch that?!? We went from 70% of the workforce being over 55 in 2013, to 50% of the workforce being younger than 55 in 2022!

While ASTA and HAR do tend to attract different demographics — ASTA was traditionally larger, retail storefronts and HAR is typically smaller, non-storefront agencies — but even so, the trend is clear. Travel agents are no longer in danger of going extinct. (HUZZAH!!!)

A big reason for this new influx? The rise of the agent that works remotely.

Call them solopreneurs/home-based/location-independent — whatever hip term you want to use. They may be harder to see without a storefront, but this new segment of the industry is now a force to be reckoned with!

Moving to Diversify Income

Along with the loss of airline commissions, travel agents face the challenge of many major cruise lines' non-commissionable fees (NCFs) .

Yup, it's self-explanatory: They're miscellaneous fees that are not commissionable. While a cruise sale may be $2,000, it's possible only $1,400 of it will be commissionable. (That deserves a boo from you as the audience.)

Travel agency business models (both corporate and leisure) are moving to become less dependent on commissions alone . Why the change? Not only did commissions from airlines and other vendors lower than in the past, but the industry has experienced huge industry and economic ups and downs including 9/11, recessions, and pandemics. (Am I missing any? PHEW, travel agents sure are resilient!)

Commission income went on rollercoaster rides during these times. During the coronavirus pandemic, for example, advisors were working overtime canceling trips, bending over backward to get their clients home safe, spending oodles of time to keep up to date with constantly-changing travel regulations, and rebooking trips despite the fact that commissions came to a halt.

That's right, they were working overtime for essentially no pay.

These major pitfalls helped advisors realize the importance of diversifying revenue streams to help stabilize income.

One solution for advisors to counteract diminishing commissions was to diversify their income by charging fees.

So how do travel agents make money in a world where their commissions are lower (and even unpredictable at times)? One solution for advisors to counteract diminishing commissions was to diversify their income by charging fees. This helped agencies steer away from complete reliance on vendor commissions, helping them pad a bottom line that was once cushioned by generous airline and vendor commissions.

The Breakdown of How Travel Agents Make Money

Okay, before we really dig into things, it's important to understand that different kinds of travel agencies make money in different ways.

To make it easier, we've broken down the question of how travel agents make money into 4 main types of travel agencies:

• corporate travel agencies,
• leisure travel agencies,
• travel agencies planning custom itineraries,
• and 'the big players'

How Do Corporate Travel Agents Make Money?

Corporate travel agencies make money mainly from service fees, net/private fares, and from airline commissions.

Airline tickets are the lifeblood of corporate agencies (also known as TMCs or travel management companies). Were TMCs going to stop selling airline tickets just because airlines stopped commission? No way. They had to get creative to offset lower commissions. What did these corporate agencies do? They implemented a service fee when they booked a ticket.

In 2023, HAR research reports show the median service fee charge for international air was ~$60 and ~$40 for domestic air.

In addition to air, corporate travel agencies earn commissions from booking cars and hotels for business travelers (typically 8-10% commissions). Corporate travel agencies make money mainly from service fees, overrides from the GDS and airlines, net/private fares , and from airline commissions.

The average service fee for air ticketing in 2022 was $39 for domestic air and $63 for international air for agents who booked corporate travel.

Travel agencies, depending on the airline contracts they have access to, are able to earn commissions on both domestic air (typically 0-5%) and international air (roughly 10-22%).

How Do Leisure Travel Agents Make Money?

After the commission cuts, many travel agencies shifted their focus to leisure products that still paid travel agent commissions. These products were essentially vacation packages and cruises. Nowadays, these are your leisure travel agencies (the ones you probably think of when you think of a travel agent.)

Charging a fee helps agents boost a travel agency's bottom line and compensates them for their expertise.

As a general rule, leisure travel agents make money from commissions from vendors pay on vacation packages, cruises, air, and other add-ons. However, consultation fees and service fees are becoming more common as agencies try to diversify income sources to become less dependent on supplier commissions.

If you're wondering how many travel agents make money by charging a fee, what are the most common fee structures and ranges, you'll want to take a peek at HAR's research reports .

In 2023, 49% of hosted advisors and 67% of independent advisors reported charging fees. Just to compare to the days of yore, only 33% of advisors charged a fee in 2017. Holy smokes, that's a big increase!

Charging a fee helps agents boost an agency's bottom line and compensates them for their expertise. Some agencies have what's called a 'look-to-book' fee or a "plan to go fee." This is an up-front fee for research, which an agency may apply some or all of it to your booking once you book, and keep it if you decide to go elsewhere. Other agencies charge a straight-up non-refundable fee for consultations.

If you're coming to an agency with an air-only booking, you can pretty much bet there will be a service fee (median international air was ~$60 and ~$40 for domestic air in 2023). But travel agents also make money by charging fees for things like FITs (custom trips), air-inclusive packages, tours, accommodations only, and cruises.

How Do Travel Agents Make Money with Custom Itineraries?

Mass market trips like cruises, all-inclusive resorts, or group bus tours around Europe aren't for everyone. When you want an itinerary built just for you, travel agents call that an F-I-T trip — in plain-speak, you'd call that a custom itinerary. But why be simple like that when you could come up with an acronym, right?! ;)

Custom itineraries are more time intensive and may involve booking with multiple companies, some that may not pay travel agent commissions. Agents that build FITs typically charge higher consultation, trip planning, and/or service fees to compensate.

FIT travel agents make money not only through the fees mentioned above but also through net pricing mark-ups and commissions from the different vendors they're booking.

There's no one-size-fits-all fee when it comes to custom itineraries. But if you're curious about learning more about what kind of fee structures an agency might have, check this out:

How Do the Big Travel Agencies Make Money?

Let's first define what a big travel agency is before we talk about how they make money. When we're talking about a 'big player', we're talking about an agency that has tens of millions of sales revenue. There isn't really a cut-off on when you hit this threshold. The reality is that if you're in this circle, you'll know it. They're the 1% of the travel agency world. :)

While most agencies earn commission based on their sales tiers, these 'big players' travel agencies earn overrides based on their revenue, as well as earn commissions.

What's an override? It's best to think of it as a bonus.

When a travel agency meets a pre-determined sales goal or move market share, the vendor compensates them. These overrides can come from any number of vendors including airlines, GDSs , cruise lines, tour operators, car rental companies, and more.

Now that you're aware of how travel agents make money, maybe it's time to consider it as a career? Join the free trial for our 7 Day Set Up Accelerator course .

So, next time someone asks you 'How do Travel Agents Make Money?' you can now give a thorough answer, full of information that will blow their mind.

If that's where you're at right now, great. That was my goal.

Feel free to ask any other questions about how the land of travel agencies work in the comments below. I grew up in the travel industry and have worked with many agents to start and grow their travel agencies. If you still have questions, drop us a line , join the conversation in the comments below, or connect with me on   Facebook ,  Twitter , LinkedIn , or Instagram .

Editor's note: This post was originally published in July 2012 and has been updated annually to keep up with current data.

About the Author

Steph grew up in the travel industry, helping on and off with her mom's homebased travel agency. She has worked with thousands of agents in her role as a former host agency director before leaving in 2012 to start HAR. She's insatiably curious, loves her pups Fennec and Orion, and -- in case you haven't noticed -- is pretty quirky and free-spirited.

If you’re looking for Steph, she leaves a trace where ever she goes! You can find her on Facebook, Instagram, LinkedIn (her fav) and Pinterest as 'iamstephly'. 🙂 You can also catch her on her Substack, Bumblin' Around, where she writes on things outside the world of HAR.

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Starting a Travel Business: How to Become a Travel Agent

Briana Morgaine

17 min. read

Updated March 18, 2024

Free Download:  Sample Travel Agency Business Plan Templates

If you’re someone who loves travel, meticulous planning, and helping others have great experiences, consider starting a travel business and becoming a travel agent.

After a sharp drop in international and domestic travel during the COVID-19 pandemic, air travel demand has returned to pre-pandemic levels.

Pent-up demand from families who put off trips is driving tourism activity even as fewer travelers cite the pandemic as a major concern. Those tourists are forecast to drive solid long-term growth in the worldwide travel and tourism industry – and plenty of business opportunities for those who can make vacation planning less stressful.

Becoming a travel agent can be fairly inexpensive, as business ventures go, and you can often get away with limited staff and little upfront cost.

That being said, success largely depends on finding the right niche in a fiercely competitive market, given the rise in online direct-to-consumer travel booking sites. So, if you want to be successful, you’ll want to focus a lot of your effort on your market research , branding, and marketing. You’ll need to know who needs your services—your target market—and what they’ll be willing to pay. 

If this sounds right up your alley, keep reading. I’ve interviewed several founders of successful travel agencies for their advice on everything you need to get started, and I’ve also included plenty of links and resources to help you work through the process of starting your own travel business.

• 1. Create a plan for your travel business

Make no mistake: No matter what industry you’re in, a business plan is essential. You may not need a formal business plan if you’re not seeking a loan or investment funding for your business, but don’t skip it. Write a one-page business plan instead.

You can do it in less than an hour. Writing a business plan is scientifically proven to help you grow faster , so don’t skip this step. 

What kind of travel agent are you interested in becoming? If you’re planning to be a home-based travel agent, you’ll want to look into finding a host travel agency where you’ll essentially be an independent contractor. If this is the type of travel business you’d like to start, the business planning process should be fairly straightforward.

However, if you’re looking into starting your own travel business from the ground up, you’ll be looking at a much more lengthy planning process—but you’ll also have more flexibility to build a business that’s all your own.

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A case for starting early

“In starting ADDISON Yacht Charters , we began market analysis and business planning efforts a full year before we launched the company in November 2013,” says owner Scott Bessette.

“During that period, we attended industry events such as regional yacht shows in the Virgin Islands, Antigua, Florida, and Monaco to acquire as full an understanding as possible with regards to what products and services were being delivered to the market, who was delivering those products and services, and who was purchasing those products and services,” he explains.

Starting the planning process early helped Scott hone in on his vision for his business. “In this manner, we determined what our market niche could be, and established whether or not we could compete in the existing market, and what it would take to succeed,” he says.

Scott was able to get a clear sense of where he wanted to take it, and how to tailor his business to best suit the market needs.

What kind of travel agent business plan will you need?

The kind of travel agency business plan you’ll need will vary depending on what kind of funding you’re looking for.

Are you hoping to eventually run a large travel agency, and interested in seeking a loan, or maybe investment from angel investors? You’ll want a formal business plan for a travel agency that contains all the necessary information on your business. Are you more interested in becoming a travel agent using your own savings, without seeking outside investment or loans? A more lightweight one-page plan might be a perfect fit for your business.

Even if you do intend to pitch your business idea to lenders and investors, you can start with a Lean Plan, and flesh out the rest of the info later on.

Whatever your specific reason for writing a business plan for your travel business, the most important thing is that you write one, period. The travel industry is fragmented , and having a clearly defined niche and a plan will help you stand out. Writing a business plan for your travel agency will help you narrow in on what your goals are, and establish a clear, focused vision going forward.

We’ve covered nearly every aspect of writing a business plan here on Bplans, so be sure to check out the links below when you’re ready to get started. We also have several travel industry business sample plans, which will give you an idea of what your business plan should look like.

Resources to help you create a business plan for a travel agency:

• How to Write a Business Plan
• Travel Agency Sample Business Plan
• 2. Conduct market research and find your niche

What kind of travel agency do you plan on starting? Moreover, what kind of travel business does the industry or your local community actually need?

“When you launch a travel business, the most important thing to do is to provide a valuable service,” says Jacquie Whitt, owner of Adios Adventure Travel .

This means doing some market research to find out what kind of travel agent or travel business the market really needs. Is there a niche you can fill? Maybe there’s an opening in the travel market to provide destination adventure honeymoons for young couples who would rather go backpacking than relax on the beach. Think about the people in your local community too—do they need something specific?

“In a saturated luxury travel market, Urbane Nomads had to distinguish itself from more seasoned players from the get-go,” says founder Hajar Ali. “The dual elements of adventure and luxury was an unexplored niche which we filled very well.”

Hajar says of Urbane Nomads: “It was conceived as the kind of travel company that would remain relevant in the age where most travel-related bookings are made online. We specialize in the sort of experiences that can’t be booked online—adventurous trips to non-mainstream destinations, lodges that can’t be booked online—or indeed, by non-travel professionals—and special experiences and access to personalities that would have been impossible without the personal connections.”

What niche are you filling? Start by researching the travel market in general. Find out who the major players are that you’ll be competing against, determine who your ideal customer is, and define what they want.

Resources to help you do market research and determine your niche:

• Practical Market Research Resources for Entrepreneurs
• How to Do Market Research
• How to Create a Unique Value Proposition
• How a Buyer (or User) Persona Can Improve Your Business
• What Is Target Marketing?
• 3. Develop a brand as a travel agent

Once you’ve determined what the market looks like and what specific niche you’ll be filling, it’s important to get down to the nitty-gritty of creating a strong brand image .

As the travel industry is so competitive, having a well-developed brand will help your business stand out. How do you want your customers to feel when they visit your website, view your advertising, or use your services?

Lorne Blyth, Founder and Director of Flavours Holidays, had a very specific vision for her brand. “[At Flavours Holidays], we have been specializing in cooking, Pilates, painting, photography, and language holidays in Italy since 1998,” she says. Lorne’s vision was to create a brand that “gave guests a true taste of Italy.”

“I use that as part of my branding, as we would like to perceive ourselves as being experts on all things Italy,” says Lorne. “That is why our tagline is ‘Passionate, Inspiring, Authentic.’”

Why should customers use your services, rather than just book a trip themselves? What experience can you provide that others can’t?

Do you offer unique services, such as partnerships with the locals of your travel destinations, that customers wouldn’t have access to otherwise? Is your selling point the ease of having someone else plan your trip for you, down to the last detail? Are you all about personal touches and a great customer service experience?

This is the first step to determining your travel business’s brand strategy— determining who you are. We’ve gone in-depth on how to build a memorable brand for your business, so check out the articles below for more information on branding.

Resources to help you brand your travel business:

• The Definitive Guide to Building a Brand
• Your Brand’s Tone of Voice: Why It Matters and How to Craft It
• 4. Deal with the legal side

A travel business is, for the most part, a fairly simple one to set up. Unlike starting a brewery or starting a dispensary , there isn’t a lot of legal red tape when it comes to becoming a travel agent and starting a travel business. 

Determining if you’ll require licensing

In most locations, you won’t need any specific licenses or certifications, but licensing requirements will vary by state and country.

For the U.S. in general, there is no specific license needed to start a travel business; however, state laws vary . In California, Washington, Hawaii, Iowa, and Florida, you’ll need a Seller of Travel license. Canada also has licensing requirements that vary by location, and in the U.K., you’ll need an Air Travel Organiser’s License .

Choosing the structure of your travel business

Beyond specific licenses, there are general licenses that you’ll need before you start any type of business.

First off, choose your business structure . Scott Bessette, owner of ADDISON Yacht Charters, started his travel agency as an LLC , which he says suited his business needs. “Before we considered starting our agency, we determined that a Limited Liability Company was the appropriate structure for what we were trying to achieve.”

Why was an LLC the best choice? “We had no intention of going public, or having to secure formal investment,” he says. “Further, we had a very simple organization structure, so ease of governance and compliance drove our choice of corporate structure.”

However, the business structure you choose will depend largely on your plans for your business, and how you intend to fund it. If for example, you plan to seek outside investment, you may want to look into starting your business as a corporation .

Naming your business and applying for a Federal Tax ID number

You’ll also want to formally name your business (even if it’s just you, becoming a travel agent!), which involves filing a DBA , or a “doing business as.” You’ll also need to apply for a Federal Tax ID number , otherwise known as a Federal Employer Identification Number (EIN or FEIN). We’ve covered these topics in plenty of detail, so be sure to check out the links.

Scott also adds that setting up the legal end of things was fairly simple.

“Establishing the legal and licensing requirements was one of the easiest aspects of starting the business,” he explains. “All said, conception and gestation of ADDISON Yacht Charters was long-term, but she was born after only two days of hard labor.”

Resources to help you determine the legal structure and name for your business, as well as other legal considerations:

• The Complete Guide to Choosing Your Business Structure
• The Complete Guide to Registering Your Business Name
• Resources and Tools to Help You Name Your Business
• How to Apply for a Federal Tax ID Number
• How and Where to Obtain Business Licenses and Permits
• Keep Your Startup Safe from Legal Trouble
• 5. Determine your funding strategy

How do you plan to fund your new travel business?

Luckily, your starting costs should be fairly low: You won’t have expensive equipment to buy, and you probably won’t need extensive space in the beginning. If you’re hoping to become a travel agent working out of your own home, you may not even need office space at all. 

However, be sure to have a plan in place for how you will obtain funding. You’ll need funds for marketing materials at the very least; both online, such as your business website , and offline, such as flyers, posters, business cards, and more . Your initial funding budget will also likely go toward any branding or advertising, and you may eventually also decide to rent office space and hire employees, which is a fairly large expense.

Unlike many businesses, there isn’t one tried-and-true path for funding a travel business. From personal funds to venture capital funding, it’s all a possibility.

Many travel agencies are self-funded since they have low initial overhead and can be started fairly easily (though face stiff competition to stand out). “I didn’t get any funding at all, apart from $2,000 borrowed from my dad for the website,” says Brady Hedlund, founder of Life Before Work.

Looking into loans and a line of credit is also a good first move. “We developed banking and relationships with firm lines of credit and support, to ensure that as we started to deliver, funds were available to spend before the client paid the bill,” says Scott of ADDISON Yacht Charters. “ Cash flow is critical to the appearance of a business’s success.”

However, when it comes to financing your travel business, angel investment, and even venture capital funding isn’t completely out of the question. “We formed an LLC to start Project Expedition and closed a $300k seed round in January 2015 to help drive the development of our MVP (minimum viable product),” explains founder Jeremy Clement.

Don Halbert, owner of Costa Rica Vacations , also funded his travel agency through venture capital. “Funding for this venture came from a venture capital company which would later become one of our primary partners,” he explains.

Resources to help you with the funding process:

• How to Get Your Business Funded
• 35 Great Ways to Fund A Small Business
• What Do Venture Capital Firms Want?
• 10 Tips for Finding Venture Funding
• 6. Choose a location and hire employees

Next, you’ll want to make a plan for the logistics of opening your travel business to the public. If you’re starting a travel agency and require office space, this section will likely be more relevant than if you plan to work as a travel agent out of your home. 

How many employees will you need to hire? You may not need any to start, until you decide to expand your operations.

You might also want to look into remote employees , suggests Mike Liverton, CEO and founder of Leavetown Vacations . “While many company employees live and work as home-based ‘Destination Experts,’ our main headquarters are downtown Vancouver,” he says.

Additionally, you’ll want to determine your business location . While foot traffic will likely not be a primary motivator in choosing a business location, you’ll want to pick somewhere that accommodates your space needs as well as reflects your desired brand image.

However, as with employees, you’ll find that a physical location isn’t always an absolute necessity. “We have never booked a client from our hometown,” says Scott.

“We’re a 24/7 business, that cannot be limited to when I am in the office, or more importantly, marginalized when I am not,” he explains. “The ADDISON staff has families, conflicts, and important events in their lives. We constructed and positioned our business to be virtual in nature; to be operational anywhere, anytime. I’ve conducted business from Europe, the Caribbean, from multiple states, and during my children’s sporting events.”

“We didn’t choose our business location, we chose a virtual location,” he adds. Whether or not you choose to go this route will depend on your specific niche and brand; however, it’s certainly an option to consider.

Resources to help you set up your travel business and hire employees:

• How to Choose a Business Location
• 13 Out of the Ordinary Ways to Find the Perfect Business Location
• How to Hire Your First Employee
• A Comprehensive Guide to Creating a Business Website
• 7. Market and launch your travel business

Marketing will likely be where the majority of your initial funding budget goes, as it’s an important area to focus on when becoming a travel agent and starting a travel business. In fact, it’s a good idea to come up with a marketing plan as soon as possible.

For Don, the idea that you must spend money to make money drove the marketing strategy behind Costa Rica Vacations.

“Our ‘lesson learned’ in starting up our agency was primarily the realization that your Google Adwords budget can single-handedly determine your success when starting out in this normally competitive market,” he says.

Don’t make the mistake of thinking that all your advertising efforts should revolve around paid advertising, however. Plenty of your focus should go into social media marketing and guerrilla marketing tactics.

“I started out eight years ago running backpacking trips to Thailand, advertising using only lean, guerrilla marketing tactics,” says Brady Hedlund of Life Before Work. “I created an itinerary and website and hit the streets of western Canada to promote my new company.” Since his target demographic was 18-30-year-olds looking for an ‘adventure party tour,’ he went to university campuses and handed out flyers and posted signs advertising his travel agency.

“I didn’t get a single call for over a year,” he explains. “I honestly had no idea what I was doing at the time, but eventually, the business picked up and began to grow at an exponential rate. Flash forward eight years, and we now have a team of 35 full-time staff operating in 18 countries.”

Your marketing strategy will, as with all aspects of starting a travel business, be largely dependent on your specific niche, the demographic you are after, your budget, and your bandwidth as a business. That being said, combining both paid advertising with other guerrilla tactics (both online and offline) will likely serve you well.

Resources to help you market and launch your travel business:

• How to Write an Effective Marketing Plan
• 20 Marketing Tools Every Small Business Owner Should Try
• A Beginner’s Guide to Google AdWords for Small Business
• How to Have the Best Opening Day Ever
• Words of advice: Final tips from entrepreneurs who have started successful travel businesses
• “We searched for quite some time to find an underwriter that would provide us with general liability insurance, due to the amount of risks involved in adventure travel…This is a tricky product when it comes to insurance, but it’s obviously a very important piece of the pie.” – Brady Hedlund, Life Before Work
• “From the beginning, I have built up relationships with various individuals in Italy to help recruit staff for the villas used during our vacations. This varies from local cooks to tour guides to drivers. The little touches along the way, from booking flights for guests to getting the transport back to the airport, all adds up as every little bit helps to create the perfect experience for my guests.” – Lorne Blyth, Flavours Holidays
• “It’s important that your business partners share your values. I work with people in South America who are now my friends. We’re not in it for the money; we enjoy our jobs and if we can ‘eke’ out a living, all the better.” – Jacquie Whitt, Adios Adventure Travel

Business plan template and travel agency resources 

By now it should be clear that starting a travel agency requires a strategic approach and lots of planning. But don’t worry if it feels overwhelming. At Bplans, we have a full library of business planning resources to help you get started. You can browse through our free collection of over 500 real business plan examples , or download our free business plan template to help your travel business take flight. 

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Bri Morgaine is a seasoned content marketing leader with a decade of experience in copy editing, social media operations, and content strategy— having honed her skills at industry giants like Palo Alto Software and Andreessen Horowitz.

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How to Become a Travel Agent and Work From Home

Do you love to travel? Are you a master at finding great travel deals?

Becoming a virtual travel agent might be your ideal work at home career path!

Working as a travel agent might seem a little outdated in today's world of Kayak and Airbnb, but in reality, many people still prefer to work with travel agents.

Experienced travel planners help travelers save money, time, and travel-related headaches.

Home-based travel agents generally work for a host agency (a company bonded and accredited by the Airlines Reporting Corporation or the International Airlines Travel Agents Network) as independent contractors.

As a travel agent, you'll earn a commission on the travel arrangements (flights, hotels, rental cars, travel excursions , and more) you book, and you'll often have access to special deals and travel discounts. You can choose to work in a particular niche, such as cruises or business travel, or work with clients looking into a specific type of travel (adventure, Disney vacations, eco-friendly, budget, or luxury travel).

One of the great things about becoming a work at home travel agent is that it's a relatively easy startup business idea, and the costs are low. With a basic home office (including an internet connection, a phone, computer, printer, and website), you can get started with a host agency.

So if you love to travel or if you love to help other people fulfill their vacation dreams, you may want to start a home-based travel agent business!

What Skills Do You Need to Be a Travel Agent?

The basic skills you'll need as a travel agent include attention to detail, excellent research and communication skills, high-level organizational skills, and a knowledge of geography and travel destinations. You'll also need to be tech-savvy and have a solid understanding of programs like Microsoft Office and Google Workspace. 

If you're working as an independent contractor, the host company will usually train you; some host agencies charge a fee, while others do not. While there are travel agent certificate programs that you can take, you may be able to break into a travel role if you have customer service, hospitality, marketing, or sales experience under your belt.

Getting Started as a Work at Home Travel Agent

According to Host Agency Reviews, travel agents with three years of experience make an average of $46,400 per year . However, there are some travel agents making six figures per year. It all depends on your experience, the number of clients you retain, hours worked, and commission and support from your host agency.

Agents who work in specific markets or on particular vacation types (like destination weddings or luxury travel) can become very familiar with their market and, thus, enjoy even greater success. Working in particular markets, like weddings or corporate travel, can also make a big difference regarding salary.

Remote Travel Agent and Consultant Jobs

If starting your own business seems intimidating, many companies within the travel and hospitality industry hire at-home travel consultants, reservationists, and planners for full-time and part-time positions. Best of all, many of these positions come with travel perks!

To start, you may want to explore:

• American Express
• Kemp Travel Group
• Vail Resorts
• Working Solutions
• World Travel Holdings

Exploring Host Agencies

Finding a good host agency is key to getting started as an at-home travel agent. If you're just starting, you'll want to familiarize yourself with host agency options to get a feel for what each can offer.

• American Society of Travel Advisors
• Cruise Planners
• Disney Vacation Planner
• Dream Vacations Advisors
• Dugan's Travel

How to Select a Great Host Agency

When it comes to what they offer their consultants, travel agencies vary significantly. There are many factors to consider besides who offers the best commission.

For example, do you prefer a large agency or a small agency? Locally-based hosting can be easier for new agents who might need extensive support and training. On the other hand, national agencies may offer more flexibility and growth.

Carefully weigh your agency options and perform background research. Sites like Host Agency Reviews and Find a Host Travel Agency can help. They offer tips and ratings for finding the best travel agency that fits your needs.

Perks of Becoming a Travel Agent

Aside from being a fun business opportunity, being a travel agent offers some amazing perks .

If you enjoy travel, you might enjoy taking "FAM trips" or "familiarization trips" to various locales. Cruise lines, hotels, and tour guides know the best way for you to sell their services is for you to try them firsthand. So they offer perks, including complementary and deeply discounted fares, as well as opportunities to use their services and explore all your amazing options.

You can also save big on your own travel with great discounts! You'll score awesome deals before anyone else even hears about them. As a travel agent, you'll have access to discounts because, of course, the more you travel, the more business experience you rack up.

The best part? You can deduct those travel expenses from your taxes as part of your business! You can also deduct things like advertising and expenses related to your clients. This amounts to big tax savings for you!

Other Ways to Make Money in the Travel Industry

If you love the idea of working and traveling, but you're unsure about becoming a travel agent or consultant, there are many other options available.

Traveling to another country as an Au Pair is a great option if you enjoy working with children. When you work as an Au Pair, you'll live with a family, helping them with household chores and childcare. In return, you'll get free room and board and a small stipend that you can use on your days off. Being an Au Pair allows you to experience life in another country for an extended period of time. Becoming an Au Pair does come with some fees you'll need to pay, such as your flights, travel visa, and insurance.

Customer Service Representative

Customer service is an excellent way to break into the travel industry and work from home! Many companies provide full training for these roles as well as a host of benefits. You can work for airlines, hotels, cruise lines, travel booking sites, and other travel-related sites and industries. For these work from home positions, you'll generally need your own device (laptop or computer) and a high-speed internet connection. Check out this article for a list of hospitality companies that hire remote customer service reps.

ESL Teacher

You've probably heard of being an online ESL tutor , but did you know you can travel to another country to teach English as a second language? Most countries require ESL teachers to have a bachelor's degree and a TEFL (Teaching English as a Foreign Language) certificate. Like being an Au Pair, there will be fees for your flights, travel visa, and insurance. Depending on which host company you use and which country to travel to, your housing may be free or purchased at a reduced cost. How much you can earn will vary as well. For more information on traveling and making money as an ESL tutor, check out the resources below.

• EF (Education First)
• International TEFL Academy

Local Coordinator

If you enjoy working with high school and college students, consider becoming a local coordinator . In these independent contracting roles, you'll work with educational organizations and programs to place and mentor students interested in foreign exchange programs. These part-time positions are a flexible and easy way to make extra money from home. Some programs also offer incentive trips and perks for their local coordinators.

Social Media Marketer Specializing in Travel

Do you love to travel and you're looking for ways to earn money from home, there are plenty of opportunities to take your travel beyond Instagram snaps and shares on Facebook… but if you're really great at social media, you could also become a social media manager in the travel industry! Many of these positions allow you to work from home for a travel-based company, sharing posts and connecting with their customers.

If you prefer to create your own schedule and be your own boss, become a local tour guide! With this idea, you'll need to be in the know about the food, culture, and history of the area you're helping tourists explore. With apps like  Showaround  and  Viator , you can create your tour, book customers, and make money from your travel expertise. You can also look at local tour operators and see if they have any openings for tour guides. Explore this article for more tips on making money as a tour guide .

Travel Writer

Magazines, guidebooks, and websites are often looking for freelance travel writers to contribute their experiences and give readers recommendations. If you have writing and communication skills and you travel often, this might be an excellent option for you.

The income for travel writers varies greatly, but many writers make great money by documenting and sharing their travels. Travel writers, according to ZipRecruiter , earn an average of $24 per hour. I think these numbers sound high, but I wasn't able to find any other stats for how much travel writers really earn.

Travel Blogger

If you prefer to write and document your own travels, start a travel blog ! With blogging, you can make money with affiliate marketing, ad networks, sponsorships, product sales, and more! The great thing about blogging is it's affordable and easy to set up, and there are many free ways to promote your content through social media. My friend, Julie Bonner, has a travel blog where she documents her family's RV travels. In one year, she was able to generate $5,000 a month from her blog, all while traveling the United States and Canada.

Travel Influencer

Have you been documenting your travels on social media? Then make money while traveling the world as a social media travel influencer. Whether your specialty is Instagram , Pinterest, TikTok , or YouTube , you can earn good money through paid sponsorships, advertising, and affiliate marketing. Besides building an engaged audience of followers, you'll need to become skilled at taking photos and videos, editing, and writing captions. How much you can earn as a travel influencer will depend on how many followers you have, your reach, your engagement, and which platforms you're using. According to this article in Vogue , a travel influencer with 1-4 million followers can earn $31,000 per post!

Travel Nurse

If you're a registered nurse , you can sign up to become a travel nurse. These nurses travel to areas where there are nursing shortages in work in a wide variety of settings. Nurses typically work in one location for 13-16 weeks, then move on to another location. Not only is travel nursing a great way to see the country, but it's also lucrative. The average travel nurse can earn $59.66 per hour plus housing stipends. If you're interested in travel nursing, check out these sites for assignments.

If you have a passion for travel, there are many ways you can earn money working in the travel industry. From becoming a work at home travel agent to finding ways to document and share your own travel experiences—there's an opportunity for every traveler out there. Explore your options and pack your suitcase! Check out this post if you're looking for ways to make money while you travel the world!

Holly Reisem Hanna is the Founder and Publisher of the award-winning career website  The Work at Home Woman.

THE JOURNAL

Travel Advisor Resources

How to Start a Travel Agency (& Why It’s Not Your Best Option)

The Modern Travel Agency

Fora Travel

https://www.foratravel.com/the-journal/how-to-start-a-travel-agency

Wondering how to start a travel agency? We’re breaking down all the steps below — and highlighting why joining a host agency like Fora may be the better (and more financially rewarding) path.

Ready to start selling travel? Sign up to become a Fora Advisor today. All it takes is a passion for travel. We’ll hook you up with everything you need — from expert-led travel agent training to a mountain of marketing resources — to be successful. 

First, what exactly is a travel agency?

Travel agencies are different from individual travel agents — or travel advisors (the Fora term has a better ring to it, doesn’t it?). Agencies are collections of advisors that plan and book trips for clients. (Asking yourself, " What does a travel agent do? We've got you.)

The advisors can either be independent contractors — as they are at Fora — or dedicated employees. The former are largely in control of their business while the latter typically adheres to rigid schedules, dedicated offices and so on. Independent travel agents have significantly more freedom. 

At Fora, our advisors can work as much or as little as they want. A large number of Fora Advisors plan trips as a travel side hustle , for instance. This typically isn’t allowed at non-independent agencies.

(Learn how to become an independent travel agent .)

Are there different types of travel agencies?

Yes. Some agencies offer specific travel agent jobs , with distinct travel agent niches. Examples include luxury travel agencies, cruise agencies, agencies that cater to select destinations and more. 

Learning how to start a travel agency with a niche doesn’t dramatically alter the process, but it can affect your bottom line (see below).

What benefits and perks do travel agencies offer?

Exact perks will vary by agency, and some agencies offer little more than brand name. If you’re learning how to start a travel agency, then it’s up to you to decide what types of benefits and perks programs to offer.

At Fora, we offer extensive support, a multitude of travel agent training covering every aspect of the travel industry, virtually all the marketing resources you could need and access to our community of travel advisors, which is built upon sharing insider wisdom, deals and travel tips that can be shared with clients. Oh, and Fora Advisors can also offer their clients VIP hotel and travel perks at thousands of properties around the world thanks to our travel partnerships .

Do you need an agency to become a travel advisor?

Technically, you can become a travel advisor without joining or starting a travel agency. However, this can be a difficult path because you’ll have to forge supplier relationships on your own.

While most hotel groups offer commissions — that’s how travel agents are paid — only a few offer client-facing perks, and many of these programs are by invitation only. To obtain an invite, you need to be successful as a travel agency. But to be successful, you need to be able to offer perks and deals to entice clients away from online travel agencies like Expedia, not to mention more established travel agencies.

If this sounds difficult, we get it; it's crucial to understand that starting a travel agency is more difficult in general. In addition to securing partnerships with major travel brands, you’ll have to worry about things like licensing, startup costs and the like (we’ll come back to this soon).

Alternatively, you can join Fora and take advantage of all the resources and partnerships we offer from day one.

Is it a good idea to start a travel agency?

So far, we’ve largely focused on why it’s difficult to start a travel agency. And we’ve touched on why joining a host agency like Fora is the better deal. But if you're still keen on this option, let’s cover the advantages of starting a travel agency from scratch.

There’s always a demand for travel

In fact, travel demand is at an all-time high. Between jobs where you travel , vacations and remote work, more people than ever are regularly seeing the world. 

Considering travel advisors and agencies are astronomically outnumbered by the amount of people seeking travel, there are opportunities to start your own agency from scratch. However, this gap is shrinking, and competing with the big agencies is only going to get tougher. 

Want to join a successful travel agency? Check out Fora's 2023 year in review : good things are happening here, and our travel advisors are reaping the benefits.

The value of a travel agent is better than it has ever been

As more people travel, suppliers (such a hotels and cruises) are more likely to offer perks that travel agencies and advisors can offer their clients. Plus, there’s less risk to a supplier’s bottom line because the advisors tend to bring in higher quality guests, and there's a greater chance for repeat business.

Travel agencies can be very lucrative…once they get off the ground

Because so many people are traveling right now, the opportunity to earn income from commissions and planning is exceptional. However, it’s worth noting that established agencies have a clear advantage here. People are much more likely to plan their travel through familiar brands than untested agencies.

If you’re looking for brand recognition, you don’t have to look far. We have an ever-growing presence on social media, and perhaps more importantly, we’re constantly being acknowledged by the biggest names in travel, from The New York Times to Virtuoso.

How to start a travel agency: step-by-step

Ready for the exact steps? Here’s how to start a travel agency from scratch. 

A warning though: this guide isn’t meant to be taken as business or legal advice, nor is this an all-encompassing plan for all jurisdictions. Some locales, states and countries may require additional or alternative steps.

Or, skip the hassle of building your own travel agency and start selling travel as an independent advisor right away when you sign up to become a Fora Advisor .

1. Understand the travel industry, conduct market research & identify a niche

Before you ever touch a business plan, it is important that you learn the ins and outs of the travel industry. This means understanding the triangular relationship between suppliers — such as hotel brands and rental-car services — travel advisors and clients. It’s then critical to know the exact products and services you’ll be selling. This includes hotel reservations, tours, cruises… you get the idea. 

Next, it’s important that you know your competition, and this will rise and fall depending on the audience you’re seeking. For example, it’s generally easier to get your foot in the door at the local level than to start on an international field, where all the major players have already found their market share. 

On the flip side, while there may be less competition the smaller you scale, there may also be exponentially less demand for your agency’s services. Ultimately, it's all a balancing act.

To do all of this, you’ll need to enroll in travel supplier training courses, conduct market research and perhaps ideally, find a niche to exploit.

If you opt to join a travel agency instead, the amount of material you need to cover is but a fraction of what we’ve mentioned thus far.

2. Create a business plan, register your business, make a financial plan & secure startup costs

After you get a handle on the industry, you have to understand the more technical aspects of starting a travel agency. 

This includes creating a business plan, registering your business with all local, state and federal entities (requirements varies by country), pitching a financial plan to investors and securing your startup costs, which could be anywhere from a few thousand dollars to tens of thousands of dollars and beyond — the exact number relies on many more factors than can reasonably be listed here. But generally, the larger your target market, the larger the initial investment needs to be. 

This isn’t a one-time ordeal either, as you’ll need to secure investments to fund regular business operations until you start turning a profit.

Comparatively, our membership fee costs either $49 per month or $299 per year, a far better deal.

3. Understand your tax obligations

Another technical aspect of starting a travel agency, or any business, is understanding your tax obligations. Taxes for agencies, regardless of how they are organized (as a corporation, LLC, etc.), are going to be more complicated than taxes for travel advisors because there are a lot more factors to consider, such as employees, nuanced expenses and so on. 

4. Acquire all the necessary licenses & registrations for your travel agency (local, state, international…)

In addition to ordinary business licenses (i.e., the licenses you need to run any business), you may also need to register as a seller of travel. Exact license requirements change with your location — and the specifics get convoluted fast. Moreover, you may also need licenses in select areas before you can sell travel within their borders (e.g. California).

As such, this is a good time to mention that when you become a Fora Advisor , you’re operating under our already established licenses, saving you loads of time and money on fees.

5. Create a website & set up your office (online and / or brick-and-mortar)

Next up on how to start a travel agency: creating a website and choosing an office location. 

In today’s world, websites are essential, and it’s not enough to “set it and forget it.” You’ll either need to hire a dedicated web team or devote a portion of your time to maintenance, functionality and development. It’s also worth mentioning that a barebones website isn’t going to cut it — you’ll need something that explains what your business does and why clients should choose you over your competitors.

Additionally, you’ll need to set up an office and decide whether to operate as an in-person agency, an online agency or somewhere in between. The brick-and-mortar route can be helpful in terms of managing your agency from a centralized point, especially as you grow, but there are many perks to allowing your travel advisors to operate online (see more about how to become a travel agent online ). Your agency won’t be limited to in-person travel consultations, and can therefore work with clients anywhere in the world. 

6. Hire or contract travel advisors, plus support staff

Unless you’re an agency of one, you’ll need to either hire or contract travel advisors along with various support staff. Moreover, you’ll need to decide whether you’ll train advisors in-house or require some sort of prior travel agent school . 

The first part isn’t too difficult — plenty of people have a passion for travel — but the second part can make or break your agency. Quality training will go a long way in ensuring your agency's relevance and success.

7. Adopt travel software platforms used for bookings

The best travel agencies can book hotels and other reservations (learn about the types of bookings Fora Advisors can make ) through their in-house systems. This is a huge technical advantage that boosts efficiency and convenience, which in turn draws top talent. The best travel advisors want to work with agencies that offer great tools.

Unfortunately, developing these systems is no easy feat. You’ll either need to hire a software team or outsource projects to a third party, both of which require massive investments in time and capital.

Or you can become a Fora Advisor and make use of our proprietary booking platform that allows you to book 29,000 hotels worldwide (and counting).

8. Secure supplier relationships and establish perks to make your travel agency appealing to clients

Supplier partnerships are essential to start a travel agency. They are one of the main reasons clients choose an agency to book travel. 

Fora has dozens of global partnerships with hotel brands, experiences, cruise lines and more. And these relationships have played a massive role in our early success. Moreover, through these supplier partnerships, Fora Advisors can offer VIP perks to their clients. 

9. Establish your brand & begin marketing

The last major aspect of learning how to start a travel agency: marketing. What sets your agency apart? You’ll have to answer that question successfully if you want to last beyond the startup phase.

On the other hand, you can join Fora as an independent travel advisor and we’ll teach you how to market your travel business like a pro . Wondering how travel agents get clients ? We'll help you there, too. You’ll still be in charge of virtually every aspect of your business, plus you’ll have access to unwavering technical support, awesome supplier programs, an in-house booking platform… the benefits go on and on. Plus, you don’t have to worry about obtaining travel licenses, office overhead, hiring staff and other tasks that are critical to running an agency.

How to start a travel agency: FAQs

Before we wrap up, here are a few answers to commonly asked questions about how to start a travel agency.

How much does it cost to start a travel agency?

There’s no straightforward answer to this question because it depends on your target market, location (especially if you’re starting up in a big city, where office space is costly) and numerous other factors. 

Ballpark estimates suggest that you’re going to have to spend, at a minimum, several thousand dollars to start your own agency. On the other hand, you can spend a fraction of that, enjoy the perks of an established host agency and start making money right away as a Fora Advisor. 

What are the legal requirements for starting a travel agency?

The legal requirements for starting a travel agency vary by jurisdiction. 

Generally speaking, you’ll need to register your business as you would any business, then check to see if there are additional licenses or certifications both where you’re based and anywhere you hope to book travel to for your clients.

What skills & traits are necessary to run a travel agency?

To start and run a successful travel agency, you’ll need to be very business savvy. There’s no way around it. In today’s economy, it’s also prudent to either possess or have access to a team with excellent technical skills.

Conversely, what does it take to become a travel agent ? To become a Fora Advisor, all you need is a passion for travel.

Starting a travel agency can be risky

Simply put, there’s no guarantee that starting your own travel agency will be successful. The endeavor requires colossal effort and capital. 

On the other hand, becoming an independent travel advisor is a ticket to one of the best jobs in the travel industry . You still get to live out your passion for travel. You still get to be your own boss. And the risks involved are, frankly, negligible compared to the risks involved in starting a travel agency.

Overall, is starting a travel agency from scratch worth it?

This is a question only you can answer. But we will say that becoming an independent travel agent has much less ambiguity around it (and is far more fun, especially at Fora). 

P.S. Check out the myths about becoming a travel advisor .

Does it make more sense to sign with a host agency like Fora?

Absolutely. (What can we say?) There are a lot of reasons to become a Fora travel advisor . But it’s monumentally easier to become an independent travel advisor with Fora than to start your own agency, and this factor is a big one.

Startup costs are minimal

Starting an agency is going to, at a minimum, cost thousands of dollars. Startup costs to become a Fora Advisor are limited to our membership fee, which currently costs $49 monthly or $299 annually.

How much does it cost to become a travel agent ? Our guide spells it out.

You don’t have to worry about as many licenses and fees

Blanket statements about government licenses and fees are dangerous to make, but it’s true that as a Fora Advisor, you’ll have to worry much less about this sort of thing than if you start a travel agency from scratch.

Fora’s licenses allow independent agents to operate as extensions of Fora, thus circumventing most or all (depending on where you live and sell travel) licensing requirements.

You can start making money right away

Seriously. And considering it could be months or years before a new company can turn a profit, this is a massive advantage. 

Our guide to how much travel agents make has specifics, but the average Fora travel advisor salary is nothing to balk at, especially for top performers.

Fora provides all the training & certification you need to be successful

When you learn how to start a travel agency, you’re largely going about it alone. But when you join Fora, we've got your back, providing you with an inclusive, experienced community, travel agent training , travel agent certification and more. 

This training teaches you everything you need to know to become successful as a travel advisor, from simple concepts such as booking commissionable hotels to more advanced subjects like multi-destination itinerary planning.

You’re still in complete control of your business as a travel advisor with Fora

We mean no bookings quotas (unless you join our elite Fora X program), and no set schedules. And you can work from anywhere, so long as you have an internet connection. 

Want a travel side hustle ? No problem. Want to make a full-time career out of selling vacations? Consider it done. 

At Fora, you’re still very much in charge of how and when you sell travel — just as if you started your own travel agency.

Skip learning how to start a travel agency — become a Fora Advisor today

Want to be a successful travel advisor? Don’t worry about learning how to start a travel agency — join one of the best and start selling travel right away. All you have to do is apply to become a Fora Advisor today.

Need more convincing? Check out these additional travel advisor resources :

How to Become a Luxury Travel Agent: the 2023 Guide  

How to Become a Disney Travel Agent  

Why Group Bookings Are Great: Tips from an Expert  

Room Blocks 101: Mastering the Art of Group Bookings  

How Do Travel Agents Get Paid (& Why Fora Does It Differently)  

Book a Cruise With a Virgin Voyages Travel Agent  

How to Be a Successful Travel Advisor: Insider Tips from the Pros

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