love cruise has become the industry

Love Cruise has become the industry standard for .............. on cruise ships due to their famous theatric performances.

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Love Cruise đã trơ thành chuẩn công nghiệp cho việc giải trí về dù thuyền vì những màn trình diễn sân khấu nổi tiếng của họ.

Câu hỏi liên quan

Larry finally ______ to quit the job. 

Choose the best answer among A, B, C or D that best completes each sentence:  Before he passed away. He had already _____ the success of his children.

You must ______ at home. 

Choose the best answer: When Tet holiday comes, Vietnamese people often feel inclined to ...........their houses.

Choose the correct answer in each sentence.

------- students have requested on- campus housing, they must wait at least a month for an official response.

Choose the letter A, B, C or D to complete the sentence below:  "The advances in robotics make it clear that many household  choreswill be easily handled by a robot in the near future," says Bob Christopher, who works for a robotic technology company that is marketing a toy robot _____ Pleo.

He showed me a photo of the museum _________ I had visited some months before.

Choose the best answer.

We’ll buy a smaller house when the children have grown _______ and left home.

The CEO is ___________   in the office but communicates with his staff through frequent e-mails.

Choose the best answer: She’s used to ____________ late at night.

Choose the best one (A, B, C or D) to complete the sentence 

There has been an increase in job ____, which is when two people agree to divide a full-time job into part-time jobs.

My application was not successful; there were more than 4,000 applicants and only 20 were selected. I realized that apprenticeship were very ____.

Find out the synonym of the underlined word from the options below

Domestic chores will no longer be a burden thanks to the inventions of laborsaving devices.

Favera Pharmaceuticals sales representatives must keep careful ................ of samples distributed and orders taken from physicians and clinics.

The new management recognized the importance of this business decision and ................... reorganized operational procedures.

They advised me _____ visiting the troubled south of the country.

If coming from Salt Lake City, take the Bonneville Speedway, ................ is the first exit west of the rest area.

These employees are made ------- overtime. 

The meeting has been put _____ to Friday as so many people have got the flu.

There is a strong movement supporting the abolition of the death_____ .

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Lý thuyết Sinh học lớp 10 theo chuyên đề và bài học

Lý thuyết Sinh học lớp 10 theo chuyên đề và bài học

Lý thuyết Vật lý lớp 10 theo chuyên đề và bài học

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Lý thuyết Hoá học lớp 11 theo chuyên đề và bài học

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Hướng dẫn giải SGK, SBT, nâng cao Toán 11 đẩy đủ

Lý thuyết Toán lớp 11 theo chuyên đề và bài học

Lý thuyết Toán lớp 11 theo chuyên đề và bài học

love cruise has become the industry

Striking photos show just how much cruise ships have evolved during the last century

  • A hundred years ago, the idea of taking a transatlantic voyage solely for pleasure was unheard of. 
  • In 2019, cruise ships carried nearly 30 million passengers across dozens of lines.  
  • From ship size to onboard entertainment, here's how cruising has changed over time. 

In the 19th century, the idea of "cruising," or traveling by sea for leisure as opposed to necessity, was a strange one.

love cruise has become the industry

Some credit the origin story of the cruise to American writer Mark Twain, who chronicled his "Great Pleasure Excursion" onboard the Quaker City steamship in his 1869 book "The Innocents Abroad."

love cruise has become the industry

Source: New York Historical Society

Along with 73 fellow passengers, Twain set off on a five-month journey from New York City to Europe and Jerusalem, for a price of $1,250 per person.

love cruise has become the industry

Source: The Southern Literary Journal

While this may have been the first time the notion of cruising entered the zeitgeist, the world had yet to see its first cruise ship intentionally constructed for leisurely sea travel.

love cruise has become the industry

The world's first cruise ship is considered to have been the Prinzessin Victoria Luise, created by German Jewish shipping executive Albert Ballin.

love cruise has become the industry

Source: Smithsonian Magazine

Not everyone was a believer, with one colleague warning Ballin that travelers "would surely not submit themselves to the hazards and discomforts of a long voyage just for the incidental fun of it."

love cruise has become the industry

The 407-foot Prinzessin Victoria Luise was designed in par with Europe's luxury hotels, with amenities including a ballroom, gymnasium, dining hall, library, and an art gallery ...

love cruise has become the industry

... plus 120 first-class staterooms.

love cruise has become the industry

In 1900, the ship embarked on its maiden voyage, a 35-day cruise in from Germany to Venezuela and the West Indies. Later itineraries included trips to the Baltic Seas, the Mediterranean, and the Caribbean.

love cruise has become the industry

The oldest cruise line still in existence today is P&O Cruises, which launched its first "pleasure cruise" in 1904: a retrofitted mail steamer renamed the Vectis.

love cruise has become the industry

Source: P&O cruises

The White Star Line, another major player in the early days of cruising, built three luxury cruise ships a few years later: the Olympic, Britannic, and the ill-fated Titanic.

love cruise has become the industry

In 1912, The Titanic was the largest and most luxurious ship ever built, with a passenger capacity of 2,435 people — but we all know the end of that story.

love cruise has become the industry

Source: History.com

The sinking of the Titanic was one of the deadliest civilian maritime incidents in history, prompting a wave of safety regulations.

love cruise has become the industry

Source: NOAA.gov

The industry barely held on during The Great Depression and World War II, but experienced a resurgence during the economic boom of the 1950s.

love cruise has become the industry

The first-class sections of early cruise ships featured lavish interiors ...

love cruise has become the industry

... with relatively spacious first-class cabins (especially compared to the bunk rooms on the lower decks).

love cruise has become the industry

Unlike today's hectic cruise buffets, dining on the ship was a special occasion — and one to dress up for.

love cruise has become the industry

Instead of arcades and waterslides, passengers entertained themselves with games like golf ...

love cruise has become the industry

... boxing ...

love cruise has become the industry

... and tennis.

love cruise has become the industry

Even some of the earliest ships had pools on deck, though much smaller (and dirtier) than any you'll find on today's cruises.

love cruise has become the industry

Sunbathing has endured as a popular cruise-goer pass time ...

love cruise has become the industry

... though "electric light baths," an early version of the tanning bed, has not.

love cruise has become the industry

As for nightlife, the ballroom was the place to be.

love cruise has become the industry

In the late 1950s, the rise of affordable plane travel momentarily slowed the cruise business — only to later aid the industry by making major ports more accessible.

love cruise has become the industry

But perhaps the biggest turning point for the cruise industry was the hit-show "Love Boat" set onboard Princess Cruises.

love cruise has become the industry

Source: CNN Travel

The series, which aired from 1977 to 1986, helped expand cruising's customer base beyond just newlyweds and retirees, CNN reported.

love cruise has become the industry

Between when the show first aired and the late 1990s, the number of cruise-goers had multiplied ten-fold, according to the outlet.

love cruise has become the industry

Source: CNN

From then on, the ships just kept getting bigger. In 1988, Royal Caribbean launched the Sovereign of the Seas, frequently cited as the world's first "mega ship" at 73,000 tons.

love cruise has become the industry

Source: The Points Guy

The cruise touted two pools, a casino and nightclub, multiple restaurants, plus a theater and concert venue.

love cruise has become the industry

The wow-factor amenities onboard the so-called "floating hotels" set the stage for modern-day cruising, where the ship is as much of a destination as the ports.

love cruise has become the industry

Carnival Corporation, the world’s largest cruise operator, acquired several smaller lines throughout its history, including Princess Cruises, P&O Cruises, Holland American Line, and Cunard.

love cruise has become the industry

Source: Carnival

Carnival was the first cruise line to add water slides to its ships, with the industry's first "substantial" waterslide of 115 feet debuting on the Carnival Fantasy in 1990, according to The Points Guy.

love cruise has become the industry

But it was Disney who "changed the game" for onboard amenities when it debuted its first cruise ship in 1998, Joe Kleiman of InPark Magazine told Condé Nast Traveler.

love cruise has become the industry

Source: Condé Nast Traveler

Between 2009 and 2019, the number of people going on cruises steadily increased each year from 17.8 million to 29.7 million, according to Statista— until COVID sent those numbers crashing down.

love cruise has become the industry

Source: Statista, Cruise Lines International Association  

Today, major cruise lines are returning back toward pre-pandemic booking levels, with Royal Caribbean announcing its single largest booking day in 53 years on Black Friday.

love cruise has become the industry

Source: Royal Caribbean

As the industry grows, so do the ships. Royal Caribbean's Icon of the Seas setting sail in 2024 will have a whopping 20 decks and measure 1,198 feet — making it the largest cruise ship in the world.

love cruise has become the industry

Source: Insider

Correction: March 13, 2023 — An earlier version of this story misstated details about the acquisition of P&O Princess. The cruise line merged with Carnival, not Royal Caribbean.

love cruise has become the industry

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Princess Cruises and “The Love Boat” Connection

By downloading this image you agree to the Princess asset use terms and conditions

It all began in the mid-70s when television producer Douglas S. Cramer, who had created the popular television series “Love American Style,” decided to shift his popular comedy vignette series from its studio setting to the decks and vacation venues of a (then) modern cruise ship. The resulting television show, “The Love Boat” has been widely credited with introducing millions of viewers to the concept of contemporary cruise vacations and leading to dramatic expansion of the industry and its global success.

Originally, in searching out a location for the movie pilot of what was to become his Love Boat television series, Cramer found the ideal setting with a cruise line that just happened to operate from its world headquarters in Los Angeles known globally today as Princess Cruises.

After the 1977 pilot show, which was shot aboard the line's original Sun Princess in Mexico, Cramer teamed up with top television producer Aaron Spelling and the rest is history. “The Love Boat” went on to realize phenomenal success, continuing for 10 seasons until 1987 as one of the highest-rated prime-time television shows in the country. Princess Cruises soon became a household name as the primary setting and ocean-going co-star of the popular series and continues to be known as the "Love Boat" cruise line to this day. With ships Pacific Princess and Island Princess the original floating stars of the show, “The Love Boat” was filmed aboard many Princess ships in exotic destinations around the globe. The show, often the catalyst for introducing American viewers to destinations like Sydney, Australia and Opera House, the Great Wall of China, the Acropolis in Athens Greece. Occasional Love Boat television specials have been filmed since the show stopped production.

Actor Gavin MacLeod (Captain Merrill Stubing) remained an enthusiastic fan of cruising while serving as the spokesperson for Princess Cruises for more than 35 years (1986-2021), making him the longest-serving celebrity spokesperson in brand partnership history. Actress Jill Whelan (Vicki Stubing) continues to serve as Celebrations Ambassador and spokesperson for the cruise line.

In 1997, ten years after the show ended its original run, all six original Love Boat cast members -- Gavin MacLeod (Captain Stubing) , Fred Grandy (Yeoman Purser, Burl ‘Gopher’ Smith) , Ted Lange (Isaac ‘The Bartender’ Washington), Bernie Kopell (Adam ‘Doc’ Bricker), Lauren Tewes (Julie McCoy, Your Cruise Director) and Jill Whelan (Vicki Stubing, The Captain’s Daughter) -- reunited for the first time in more than a decade for the official naming ceremony and christening of Dawn Princess in Fort Lauderdale, Florida.

In 1998 “The Love Boat” popularity was revived with a new version of the show introduced by Spelling Television. “Love Boat: The Next Wave,” which ran for two seasons on the UPN network, was also set aboard a Princess ship, the line's new Sun Princess. A new cast of characters served as the Sun Princess officers and crew -- including Robert Urich as Captain Jim Kennedy -- and following the original show's format, a series of guest stars joined the cast each week as cruise vacation guests.

The original cast also came together again in 2014, to kick off the 50th anniversary of Princess Cruises by officially naming and christening the new Regal Princess cruise ship in a star-studded event also featuring 25 guest stars from the show, including Charo, Florence Henderson, Marion Ross, Doris Roberts, Diane Ladd, Loni Anderson and Jamie Farr, to name a few. The cast continued to celebrate the golden anniversary of Princess and cruised down Colorado Blvd in Pasadena, California on the bow of a modern Princess cruise ship float in the iconic Rose Parade on New Year’s Day in 2015.

In May 2018, the six cast members of “The Love Boat” and Princess Cruises received an honorary star plaque on the Hollywood Walk of Fame in recognition of their contributions to the history of television and support of the preservation of the Walk of Fame.

The original “Love Boat” series is currently in worldwide syndication, having been translated into more than 29 different languages, and is viewed by millions of fans in more than 93 countries.

Media Contacts

Contact information for members of the media

Media Relations Department, Princess Cruises 24305 Town Center Drive Santa Clarita, CA 91355

Phone : 1 661 753 1530 Email :  [email protected]

Not a member of the media? 

Contact us at: 1-800-PRINCESS (1-800-774-6237) or 1-661-753-0000

More contact information is available on our Contact Us page

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Why the cruise ship industry is booming again

By Andy Mitten

Image may contain Transportation Vehicle Boat Ship Watercraft and Vessel

In April, the largest cruise ship ever built – Royal Caribbean’s Wonder of the Seas – pulled into Barcelona’s harbour, Europe’s biggest cruise port, for its inaugural European voyages. It was April that hotel stays rose to 90 per cent of 2019’s figures, with more than 1.6 million visitors – and with it a resumption of conversation about overtourism. Barcelona was full of tourists again. 

“2019 was the best ever year for the cruise industry , but then covid struck and it was disastrous,” explains cruise industry executive Mark Robinson. “It paralysed the cruise industry even more than the airline industry when all ships stopped sailing. The industry had a lot of bad press because of covid cases on ships early on in the outbreak and countries were very strict on their rules and regulations not allowing guests to disembark the ships.”

Image may contain Water Amusement Park and Water Park

Giant vessels were laid up in port or in Weymouth’s natural harbour, which hadn’t seen so much action since D-Day.

“We paused cruising in March 2020,” one of Royal Caribbean’s executives tells GQ . “We couldn’t think of a worst possible situation.” Like other cruise lines, they had to get all their staff back to the four corners of the world, where every country had its own set of rules “and then bring them all back.”

Not everyone is happy cruises are back

Today, 99 percent of the world’s cruise ships are sailing again, the cruise ship industry is buoyant and demand high, but the rebound in tourism, including cruising, is not without contention. In Barcelona, protest group ABDT is campaigning for a “diversified economic model of tourism based on the needs of the population”. Advocates point out that it’s sad that people from Barcelona don’t visit the city’s main Rambla thoroughfare and ABDT wants to stop plans to increase the airport infrastructure (El Prat was Europe’s sixth biggest airport in 2019) and phase out cruise tourism. They claim the ships cause pollution, that passengers only spend a few hours in the city and don’t drink or eat at local restaurants.

Image may contain Wood Interior Design Indoors and Restaurant

“There are thousands who arrive at once,” says Barcelona’s mayor Ada Colau. “Most of them just stay for a few hours and are highly concentrated in the downtown area. They generate a feeling of collapse.”

Like Palma in Mallorca, Venice , Dublin and Santorini, Barcelona is considering limiting the number of ships that dock to three a day from Europe’s busiest cruise terminal, with 3.2 million passengers in 2019. Palma is now limiting access to three ships, with only one having a capacity of more than 5,000. It’s restrictive and the cruise industry strongly refutes the allegations against it.

“Passengers in transit – when the ship calls for a day in port – have an average spend of $80-100 each,” Robinson tells GQ . “They bring money and create jobs. And you can have a crew of 2,000, too, all of them pumping money into the cities they visit. They support infrastructure and jobs. Then you have the turnaround passengers, who spend an average of $200 per day as they come in the day before on pre cruise breaks or stay on post cruise breaks when they disembark. Only 4 percent of Barcelona’s tourists came from cruise ships. It’s the tourists who come for the weekend on stag and hen dos that are harming Barcelona, not cruise passengers in the past.”

Image may contain Flooring Human Person Floor Lobby Room Indoors Shopping Mall and Shop

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Robinson is more than happy to fight his industry’s corner.

“They talk about pollution but the smoke you see coming from the ships is clean smoke,” he says. “There’s liquid nitrogen gas operating on some ships and the industry is investing millions into making its ships more sustainable with scrubber systems and enhancements to produce cleaner energy and many ports are looking at or have implemented shore power to minimise emissions and reduce fuel burn. The energy efficiency has never been better and it gets better.”

Flexibility is key

Cruising’s popularity can breed contempt, though. In 2019, Amsterdam ’s mayor put the head tax up from $2 to 12 per cruise passenger. Cruise lines pulled out and went to Rotterdam, only an hour’s drive away.    

Image may contain Water Pool and Swimming Pool

“They’re moveable assets, but it’s true that you also need big name ports in the itineraries,” says Robinson. “There are other options to Barcelona – Tarragona 100kms to the south could be one.”

Being moveable means being adaptable. Russia’s St Petersburg is off itineraries for now, much of the Black Sea too, but the industry isn’t dependent on one market nor destination. Favourites prevail though. In May, 125 ships docked in Barcelona, the biggest being Wonder of the Seas lined on the other side of the hill of Montjuic to Barcelona.

GQ went on board, kids in tow, for an inaugural European sailing ahead of the season. A lot of the big ships come to Europe in April until October, then the Caribbean for November to March.

Image may contain Transportation Vehicle Boat Ship and Cruise Ship

We spend a couple of days in Med outside Barcelona harbour to see the ship which can hold 6,988 passengers and 2,300 international crew. Boasting 18 decks and weighing 236,857 tonnes, the statistics are mind blowing: 19 swimming pools, more than 40 bars and restaurants, 2,874 cabins. There’s a 600-metre running track, basketball court, surf machine, rocking climbing wall and a zipline across the interior of the ship. It’s a floating resort.

Wonder is one of Royal Caribbean’s Oasis class ships. Its construction is a calculated punt on an optimistic future for what’s still a nascent, growing, industry. Wonder was also built with the Chinese/Asian market in mind, with a vast casino, a climatisation solarium for the humidity of Asian seas, but what about the British market?   

Image may contain Flooring Furniture Wood Floor Chair Interior Design Indoors Couch Porch Hardwood and Table

The average age of cruisers

In 2009 when this writer last went on a cruise, the average age of cruisers was 71 but the demographics are changing and they’re a good value family option for a holiday – the cost-of-living crisis could help since cruising is competitive. While the most expensive suites, vast luxurious apartments with three terraces, can cost $30,000 per week during peak season, you can easily work on cruising costing £100 a day – and that can including a decent cabin, including food and drinks. As lockdowns ease, there has been a surge in people wanting to do vacations with family after lockdowns – there’s plenty to do for different age groups. Royal Caribbean are expecting 100 percent occupancy this year. And how the industry needs it.

2021 saw the industry start breathing again. Singapore opened cruising for locals – cruises to nowhere for three or four nights. All passengers were in a bubble. In the UK, domestic cruising boomed. Passengers from London, who may not have visited Belfast, Edinburgh, or Newcastle, did so via round the UK cruises and enjoyed them.

In 2022, cruising is almost back to normal.

“Some passengers are still nervous about Covid, though that should fade,” says Robinson. “And the market should continue to grow because cruising is such good value. You get shows included for all the family which would easily cost £50 each in a theatre.

“You can cruise for £100 a day all included, which is fantastic value for families and multi-generational groups – there’s something for all ages.”

Hygiene is a priority on board.

“Washy, washy before yummy, yummy,” explains a friendly staffer as we enter the main dining hall, with a row of sinks to the right.

Image may contain City Town Urban Building Metropolis Amusement Park and Theme Park

What’s life like on board?  

In the karaoke bar, a pensioner from Texas proudly wears his ‘platinum’ badge for being such a regular cruiser before he gently sings a Cure number. There are discos, sports bars as well as shows aplenty.

It's kid-friendly too with attractions like the Ultimate Abyss, the tallest slide at sea which plummets 10-storeys, and the Social 100 – a place just for teens to hang out. There are shows too, which would indeed cost a fortune to take a family to see in a theatre. The ship has several theatres, the biggest seating 1,200. There are water shows in the Aqua Theatre at the back of the ship, tribute bands, comedians and a ‘neighbourhood’ called Central Park which has 20,000 plants and feels nothing like any conventional neighbourhood because you’re on a ship. There are eight ‘neighbourhoods’ in total, a way to break the ship up so people don’t get lost.

The captain's social responsibilities  

Wonder's captain is a man with a lot of responsibility and enthusiasm for his new toy.

“The way the hull is shaped means the energy efficiency is tremendous, it glides,” he says, explaining an air lubrication system which bubbles under the hull. “When we switch them on we see the speed increase.”

There’s strong pent-up demand after two years of restrictions, a strong variety of options too.

“There’s three main segments in the cruise industry,” Robinson continues. “Companies like Royal Caribbean or Carnival aiming at families with the big ships; then there are smaller, more bespoke luxury ships with up to 500 people with an older demographic, though LGBT is growing on the luxury vessels and attracting a younger crowd. You also have luxury expedition ships operating for Antarctica for example where Robinson’s company Scenic Cruises and Luxury Tours operate.

“The third segment is river ships for cruises – on the Rhine or Danube for example. Passengers fly into a great European city, have a few days there and then get on a river ship. All three segments are really growing.”

Image may contain Dance Pose Leisure Activities Stage Human Person Festival Crowd and Circus

Royal Caribbean is the largest cruise brand and they even have an island called CocoCay, in the Bahamas. Carnival corporation, another US giant, has various brands while Norwegian Cruise Lines and Italian company MSC are the third biggest operators, each with their own sub-brands. All are growing, MSC adds two ships per year with ten on order.

“They’re building fantastic ships, just like the Wonder is a fantastic ship,” says Robinson. “There’s more capacity and more awareness of cruising. If you’ve not done it you need to try it.” 

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CruiseExpertBob

‘The Love Boat’: How a TV show transformed the cruise industry

Tamara Hardingham-Gill, CNN • Published 23rd May 2022

"Love Boat" cast members, from left, Ted Lange, Gavin MacLeod, Jill Whelan, Bernie Kopell, Lauren Tewes and Fred Grandy.

(CNN) — From steam-powered ships, to mega-liners, the cruise industry has been through quite a transformation over the years. And the market has skyrocketed. Back in 1970, an estimated 500,000 people went on a cruise holiday. That figure had jumped to five million by 1997.So what brought about this sudden surge in interest? According to industry experts, it was mainly down to a certain TV show with a catchy theme tune. “Come aboard, we’re expecting you! “Produced by TV legend Aaron Spelling, “The Love Boat” first aired in 1977 and went on to become one of the most successful shows in TV history during its decade long run. The program, which is still available on streaming services such as Paramount Plus, partnered with  Princess Cruises , and episodes were filmed aboard various Princess Cruise ships, the Pacific Princess and Island Princess being the most noted.

‘Greatest product placement’

"The Love Boat" centred around the adventures of the crew and passenger on board a luxury cruise ship.

It’s spawned various spin-offs. The latest, reality dating competition show “The Real Love Boat,” will be filmed on board a Princess Cruise ship, just like the original show, and is due to air on CBS later this year. Based on a non-fiction book written by former cruise director Jeraldine Saunders, “The Love Boat” centered around ship captain Merrill Stubing (played by Gavin MacLeod) and his on board crew, while different guest actors played passengers each episode. The show has since been described as “the greatest product placement” ever, serving as a complete introduction to cruising for many of its avid viewers. “‘The Love Boat’ really created the cruise industry,” says Michael L. Grace, who worked as a scriptwriter on the program during the 1980s. “Because you had 50 million people watching, and they all wanted to go on a cruise. “Several modern cruise lines existed when the show began, including Princess, founded in 1965 with a single ship cruising to Mexico. Royal Caribbean had launched in 1968, and Carnival Cruise Line was founded in 1972.But the cruising demographic was very different to what it is now.

"The Love Boat" stars Fred Grandy who played "Gopher," Lauren Tewes (Julie McCoy), Gavin MacLeod (Merrill Stubing), Bernie Kopell ( Dr. Adam Bricker) and Jill Whelan (Vicki Stubing) pictured on set.

Although cruise companies were apparently keen to attract younger passengers, many people simply didn’t know much about cruising, and those who did had a very specific idea of it. “Back in the day, people would say cruising was for the nearly dead or newlywed,” says cruise journalist Carolyn Spencer Brown, chief content officer for Cruise Media, LLC. “So when ‘The Love Boat’ came on and showed people of all ages and races having fun and being lively on a cruise ship, that opened up cruising to a world that didn’t really know it existed. “Each week, tens of millions of people around the world would tune in to follow the exploits of Captain Stubing, Dr. Adam Bricker (Bernie Kopell), cruise director Julie McCoy (Lauren Tewes), bartender Isaac Washington (Ted Lange) and the captain’s daughter Vicki, played by Jill Whelan, and suddenly going on a cruise soared to the top of many a wish list. “They [the passengers] would come on the ship,” Grace says of the formula for the hour-long show. “They’d have a problem. Then the problem is solved and they all come together again. They [the episodes] were like small movies.”

Cruise-building boom

Princess ships Pacific Princess, pictured, and Island Princess were "the original floating stars" of "The Love Boat."

The launch of the “The Love Boat” came at a time when the vast majority of cruise ships on the water were former liners that had been converted. There were few new ships in service. However, this quickly changed when demand shot up thanks to the success of the show. “It [the show] did so well that Princess Cruises were selling out their ships,” cruise historian Peter Knego tells CNN Travel. “And that led to the first boom of new cruise ship building in the early 1980s.”The fact that scenes from “The Love Boat” were occasionally filmed aboard real life cruises, with the passengers serving as extras, only added to the appeal. “So many cruise lines want to create experiences for you that you probably couldn’t create on your own,” notes Spencer Brown.

The success of the show prompted a boom in cruise ship building. Royal Caribbean's MS Sovereign of the Seas, considered the first mega ship, launched in 1998.

“That [becoming an extra on a popular TV show] certainly qualifies as something that doesn’t happen to most people. “Keen to strike while the iron was hot, existing cruise lines began building brand new purpose-built cruise ships in order to cater to this fast-growing market, while new companies emerged like Celebrity Cruises, founded in 1988.”Back then, to build new cruise ships, that was a big deal,” says Knego. During the 1980s, almost 40 new cruise ships were constructed, including Tropicale, from Carnival Cruise Lines and Royal Princess, Princess Cruises’ first purpose-built cruise ship. “It [Royal Princess] had new features like balconies, which were pretty rare with mainstream cruising,” he adds. As more cruise lines emerged and began competing with each other, cruising became more affordable, expanding the market even further.

Entertainment focus

"The Love Boat" become one of the most successful TV shows of all time.

“The Love Boat” may also have played a part in the heavy entertainment focus we see on modern day cruise ships. Outlandish musical performances were often featured on the “The Love Boat,” and they proved to be a big hit with viewers. During one of the show’s specials known as “The Love Boat Follies,” iconic stage and screen stars Della Reese, Ethel Merman, Carol Channing and Ann Miller sing a rendition of “I’m The Greatest Star” from the 1968 musical “Funny Girl” together. “It was very spectacular,” says Grace, who is working on a book about the impact of “The Love Boat. “”And what was so strange is, when they would flash back to the people watching in the audience, it was like a small little club. But the stage was the size of a West End theater. “Off screen, the Island Princess and its sister ship Pacific Princess, the two ships primarily used for filming towards the start of the series, held main stage production shows that became hugely popular with cruising fans. This led to the introduction of some grand new features on cruise ships in later years. “Princess and other cruise lines went on to build ships with state of the art showrooms with huge stages, sound and lighting effects that are now standard on modern cruise ships,” says Knego, adding that the modern atriums seen on cruise ships today can also be traced back to “The Love Boat” ships. “The two deck lobbies with the grand staircase that was replicated for the studio shoots were early versions of the big atriums that are now popular features on modern cruise,” he says.

Romantic adventures

Hollywood icon Carol Channing was among the many big stars who appeared in the series.

Romance was understandably a very important factor in “The Love Boat.” While the relationship plots certainly kept viewers entertained, Spencer Brown stresses that this focus was also beneficial when it came to maintaining the notion that “cruises really are quite romantic. “”For a long time, Princess had all sorts of enhanced amenities that were pointed to romance,” she adds. “They really embraced this concept all the way through. You could have a balcony, sunset dinners, and rose petals strewn on your bed. All of these lovely, romantic things. “Long-time cruise enthusiast Judi Patterson, who met her husband Andy when he was working on board another cruise ship, P&O’s SS Oriana, was a fan of “The Love Boat,” but says her own cruising experiences were very different to what was portrayed on screen. “It [the show] bears no resemblance to reality,” says Patterson. “But it was fun. I don’t know if people actually believe that that’s what happens [on cruise ships].”It was fun to watch and think that these things might possibly happen.” “The Love Boat” reruns were still airing around the world years after its last episode, and the show’s fan base has remained incredibly loyal.

Lasting legacy

Hollywood stars Greer Garson, second from left, and Howard Duff, with series regulars Ted Lange, far left, and Lauren Tewes.

Spencer Brown, who also met her now husband on board a cruise ship — the couple even got engaged on a cruise — believes that the partnership between “The Love Boat” and Princess Cruises has been the key to its longevity. “They truly embraced each other in a way that was really genuinely heartfelt,” she says. “The cast members became such a part of the cruise line, and they still are. “Princess Cruises often  holds reunion cruises , with the actors from “The Love Boat” appearing as special guests. The next one is scheduled for October 2022, sailing from Los Angeles to Mexico. “People stand in line for hours just to get their picture taken with cast members,” says Knego, who’s due to attend the upcoming reunion. “They [the cast] sign autographs and it’s quite a wonderful situation to this day. “MacLeod was a regular on the popular cruises until his death in 2021.”People always ask us why ‘The Love Boat’ was so popular and I always say it’s because it gave people something to dream about,” the  actor said back in 2015 .

Royal Caribbean's Wonder of the Seas is currently the world's biggest ship.

“They could dream about being out on the open seas on a cruise and discovering the worlds’ greatest destinations, dreaming about love and of course happy endings since the shows always ended on a high note. I’m proud to have played a role in the growth of the cruise industry. “Now a billion dollar industry, cruising has evolved considerably since “The Love Boat.” There are currently over 1,200 cruise ports across the world. More than  100 new ships were built during the 1990s , with most of them significantly bigger than the vessels that featured on the show. Royal Caribbean’s MS Sovereign of the Seas, considered to be the first mega ship, with a passenger capacity of 2,850, took its maiden voyage in 1998, while Disney Cruise Line was established that same year. At present, Royal Caribbean’s  Wonder of the Seas , an 18-deck cruise ship that has capacity for 6,988 guests and 2,300 crew members, is the current record holder for world’s biggest ship. While the Covid-19 pandemic undoubtedly devastated the cruise industry, and the past two years have been shaky, things are looking up once again. Last month, leading global cruise industry trade group Cruise Lines International Association,  announced that 75% of its member ships  had already returned to service, and nearly all were forecast to be back by late summer.

In 2015, Princess Cruises introduced "The Isaac" cocktail, a drink inspired by Ted Lange's character on the series.

“To me, the cruise industry is almost a victim of its success,” says Knego, who runs YouTube channel  MidShip Cinema,  which is dedicated to old and new cruise ships. “Because the mainstream cruise ships now carry up to 5,000 people and they’re absolutely massive. “They don’t have the same kind of intimacy that you had back when ships only carried 800 or maybe 1,200 people like the Love Boats. “However, there are various cruise companies that offer smaller ships for those keen for a more Love Boat style cruising experience. Patterson and her husband have taken many trips with leading small ship cruise line Viking, and will be setting off on a world cruise in January 2023.”We only travel on small ships now,” she says, noting that it’s slightly more expensive to travel on smaller ships. “We had our turn on the bigger ones.”

New chapter

"The Real Love Boat ," a reality dating competition series inspired by show, will be filmed on the Regal Princess.

Pacific Princess and Island Princess, the original Love Boats,  have been scrapped i n recent years. Knego managed to photograph the Island Princess during its final days at a scrapyard in India and was able to rescue a few of the furnishings and ornaments, including a bronze mermaid sculpture and some of the furniture from the lobby area of the ship. He hopes to bring some of the items onto the “The Love Boat” reunion cruise this fall so that the fans on board “can have a tactile connection with the original ships. “Later this year, “The Real Love Boat” will see another Princess ship, the Regal Princess, take center stage in a TV show, albeit on a very different format. “It’s good for the cruise industry,” Spencer Brown says of the upcoming series, albeit noting that a reality show is “a pretty radical reinterpretation” from the original show. “It’s good for all of cruise, because it tells a different story. It tells a fun and romantic story. “ Top image: “Love Boat” cast members, from left, Ted Lange, Gavin MacLeod, Jill Whelan, Bernie Kopell, Lauren Tewes and Fred Grandy. Credit:  TV Guide/courtesy Everett Collection

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Cruising Into 2024: Trends Shaping the Cruise Industry

love cruise has become the industry

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Let’s start our discussion of 2024 cruise trends with the inevitable announcement of the “Biggest Cruise Ship Ever.” 

This trend has been dutifully proclaimed every year since at least 1988, when Royal Caribbean debuted what then seemed to be the impossibly huge, 2,800-passenger Sovereign of the Seas . 

And this year’s gigundo-rama cruise ship prize goes to . . . Royal Caribbean once again, whose Icon of the Seas is, once again, impossibly huge. It carries 7,600 passengers, making its population larger than Sausalito, California’s. It has the biggest water park, water slide, ice arena, pool, and waterfall of any cruise ship. It has 20 decks. It has 20 restaurants. Its accommodations include townhouses. 

The ship’s population is so large, says Peter Greenberg, travel editor of CBS News and author of the book Cruise, Inc. , that “it might have its own high-crime zone.” He says he’s kidding (sort of).

Carolyn Spencer Brown, chief content officer of Cruise Media, publisher of CruiseBusiness.com, points out that Icon is only 10 feet longer than the previous record holder (Royal Caribbean’s own Wonder of the Seas , as it happens). 

And, more to the point, she says, increasing ship capacity is not the most important trend in the cruise industry.

So what are the major cruise trends of 2024? Read on. 

The Ships Are Full—With Younger People 

trends-shapng-the-cruise-industry

Chris Gray Faust, executive editor of the website CruiseCritic, says ships of all sizes are full. The industry is claiming bookings at nearly 100% capacity and surpassing the pre-pandemic peaks of 2019 . 

Therefore, don’t expect deals in 2024 based on cruise lines needing to fill empty cabins. 

And it’s not just baby boomers filling the berths. The cruise customer is now younger than ever. “Believe it or not, the average age of a cruiser is now 46,” Gray Faust says. “It’s a common misperception that it’s only something for older people.” 

Yes, but older people are still implicated, in the form of their role in multi-generational cruises, which are expected to continue rising into 2024. Cruises are particularly well suited to mixed-age groups, Gray Faust says. “You’ll see everybody from grandparents to babies all traveling together, and there’s something for everyone to do on the ship. Grandma may be paying the bill, but the whole family is cruising.” 

As it happens, Icon of the Seas is intended to accommodate families, with many cabins set up for more than two passengers by design. That makes it and its megaship peers with similar designs good choices for multi-generational trips. 

“Grandma may be paying the bill, but the whole family is cruising.” –Chris Gray Faust

Ships Go Nearly Everywhere

trends-shapng-the-cruise-industry

“Back in the ‘70s, the days of The Love Boat , you had, what, maybe seven ports for cruise ships worldwide, mostly in the Caribbean,” Peter Greenberg says. “You’re now seeing 1,200 ports of call.” 

In 2024, cruise ships of various sizes ply all seven seas, the rivers of Europe, the islands of the Pacific, the fjords of Scandinavia, the coasts of Central and South America, and the ports of the Middle East. 

“Last summer, I was on a Viking ship,” Greenberg says. “Where did we start from? Milwaukee. And what did we do? The Great Lakes . Lake Michigan, Lake Superior, we wound up in Thunder Bay, Ontario. It was phenomenal. A cruise ship would never have done that 10 years ago.” 

Greenberg points out that cruise ships now drop anchor in St. Helena —an island in the South Atlantic so remote that it’s where the British exiled Napoleon after he escaped from Elba and started all that unpleasantness at Waterloo. 

“What’s beautiful is that you have so many more options than a seven-day Bahamas cruise,” Greenberg says.

New Restrictions Limit Choices . . . a Bit

The pressures of over-tourism are leading some ports to restrict big cruise ships. This has often been a fractious affair. In both Barcelona and Amsterdam, officials have separately used the metaphor “a plague of locusts” to describe cruise-ship passengers.

If you dig past the headlines, though, you’ll find that in 2024, you still have at least some opportunities to visit even restricted ports.

For example:

  • Venice banned large ships from its famed lagoon in 2021 but still allows ships under 25,000 gross tons (some of which can carry 250 passengers). It diverts bigger ships to mainland ports, from which visitors are bused into the city. 
  • Barcelona is not banning big cruises but moving them to a dock that’s a motorcoach ride away from the tourist draws of Las Ramblas, Sagrada Familia, and other overwhelmed attractions.
  • Amsterdam officials declared a complete ban of dockings at the city center , but it is not yet enacted for 2024. Negotiations continue.
  • Dubrovnik, Croatia has been slammed in the past few years by hordes of Game of Thrones fans who want to see the locations where the HBO series was filmed. Recently enacted limits on cruise visitation are modest, though. The local government now permits up to 4,000 simultaneous cruise-ship passengers in the city center.  
  • In the U.S., Juneau will allow up to five big ships per day in 2024 , and Bar Harbor, Maine will welcome up to 1,000 passengers per day .  

The situation in Key West illustrates the tension around limiting cruise visitation. Despite many votes, lawsuits, and legislative actions there, you can still visit the legendary 4-square-mile, coral-ringed spit of land via megaship in 2024. 

A local ban on dockings at city-owned ports cut passenger counts by half in 2023 , reducing some crowds and maddening some business owners. However, big ships can still anchor at a private port downtown. 

So, fear not: Wrist-banded big-ship passengers can still spend their shore leave at Sloppy Joe’s, standing shoulder-to-shoulder while waiting for a drink at the bar where Ernest Hemingway sat in an alcoholic haze. 

Expeditionary Forces 

trends-shapng-the-cruise-industry

Cruise passenger bookings are tilting toward expedition cruising, our sources unanimously said. 

Expedition ships were previously limited to spare, rugged vessels that brought small groups of intrepid explorer types to places nearly inaccessible via air or overland travel, including Antarctica, the Arctic, and the Galapagos. 

While those itineraries remain popular—or, at least, as popular as the tight controls at these destinations allow—the expedition concept is spreading both geography and experientially. 

In 2024, more expeditions than ever will be offered in emerging warm-water destinations like western Australia, the South Pacific, Madagascar, and the Seychelles, Spencer Brown says. 

Expeditions have been the fastest-growing cruise niche in recent years, says journalist David Swanson, who has covered the cruise industry since 1999. According to industry figures he’s gathered, expedition passenger counts have increased 67% in the last four years.  

Why the shift? It’s partly people who have taken basic cruises “looking for something different and more exciting,” Spencer Brown says. 

A rising population of active baby boomers with money to spend also powers the trend. 

These trips are costly, partly because the ships have to be small, meaning passenger counts are low. Many itineraries feature onboard scientists, lecturers, and even doctors. Fares for many are $600 or more per person per night—that’s over three times as much as a typical Caribbean cruise. 

Swanson took an expedition cruise in 2023 around the Seychelles, a tiny archipelago in the Indian Ocean, off the southeast coast of Africa. “We were taking Zodiacs [small, motorized inflatable rafts] and doing wet landings on, I think it was, 12 or 13 islands,” he says. Many were uninhabited. One of them has the biggest population of tortoises in the world.”

Swanson says the scientist on the trip told them more people had stood on the summit of Everest than had been to one of the islands they visited.  

And the experience of expedition cruising has upgraded, says Spencer Brown, since the days when “your shower was over your toilet and your bed was bolted to the floor.” 

“[Today,] you have an interesting combination on these ships between rugged adventure and pampering,” Greenberg says. “You’re getting into Zodiacs and zipping all along icebergs and then you come back to relax in the spa and have a five-star dinner.”

Authenticity on the Water

trends-shapng-the-cruise-industry

One travel trend for 2024 across both land and sea is the search for authentic experiences—activities that connect travelers to local customs, people, and food. This is challenging for big ships to produce. Most cruise lines, including big ones, now offer premium “boutique” excursions and other activities designed to deliver this kind of experience.   

One of the more ambitious programs is Silversea’s S.A.L.T. (Sea and Land Taste) program, developed to connect guests to local culture through food. Curated by James Beard-award-winning food journalist Adam Sachs, the program involves sourcing ingredients from the daily port for the ship’s kitchen (and cocktail bar), cooking classes featuring that port’s local cuisine, and excursions to visit local food venues and luminaries. 

However, big ships might not be the ticket for authentic experiences even despite these efforts. River cruises, which carry fewer passengers and often dock in small towns inaccessible to larger vessels, are more easily able to deliver authentic engagement, according to Gray Faust.  

“People want to get to these smaller towns,” she says. “They like the idea of getting off the ship and exploring Europe on the ground, without having to rent a car.” 

The Green Cruise

trends-shapng-the-cruise-industry

2024 finds the cruise lines making big investments designed to make their industry more environmentally responsible. 

They are transitioning to alternative fuels, developing zero-waste disposal systems, reducing air pollution generated in port, and more. On newer ships, an entire deck might be devoted to waste management. 

In addition to earnestly pitching in to save our weary planet, cruise lines are adopting green approaches “in order to survive,” says Peter Greenberg. They are partly trying to forestall bans and restrictions based on environmental objections. (The restrictions in Barcelona and Key West, for instance, were driven partly by complaints of air pollution near the docks.)

One example of the kind of pressures cruise lines face to go green, says David Swanson, is the Norwegian government’s declaration that ships wishing to visit its west Norwegian fjords, which are protected UNESCO World Heritage sites, must be emission-free by 2026.  

Nobody I spoke to suggested that environmentally responsible actions are likely to affect the passenger experience in 2024. “Environmental concerns matter to more people now than they used to,” Greenberg says, but they are “not a primary driver” of a choice.  

The industry as a whole has a net-zero-carbon goal of 2050 . That both sounds impressive and provides plenty of runway. 

Most ships have a 25- to 30-year lifespan. By 2050, Icon of the Seas itself may be in the recycling bin, replaced by something powered by hydrogen, fuel cells, or nuclear power, which Greenberg says is “technologically possible, if not accepted by the public.”

Floating Hotels 

trends-shapng-the-cruise-industry

Cruise ships have often been called “floating hotels.” Another trend for 2024 is the drive to make that literal.   

Esteemed high-end hotelier Ritz-Carlton has one 300-guest ship already on the waters, and another on the way for 2024, carrying 450 passengers. Four Seasons will debut its first ship, with 96 suites, in 2024.  

Wait, did I call them “ships?” Excuse-moi. These cruise lines call them “yachts.” 

Brands like Ritz-Carlton and Four Seasons “already have loyal customers,” Spencer Brown says. “If those customers are going to cruise anyway, why not keep them in the family?”  

Both cruise lines, as you might expect, promise VIP experiences, Michelin-worthy cuisine, and bespoke pampering. The Four Seasons promises a staff-to-passenger ratio of 1:1. 

Costs for all this are high, of course. A seven-night Caribbean cruise on Ritz-Carlton’s Evrima , in a Signature Mid Suite, departing from Fort Lauderdale, costs $14,300 per person. (This is just about the annual income of someone living at the federal poverty level.)

Although very different in kind, another hospitality brand is in the cruise game in a big way in 2024. 

Virgin Voyages, part of bad-boy Sir Richard Branson’s Virgin business empire that includes hotels and an airline, started offering an adults-only cruise experience to customers (it calls them “sailors”) just after the world was pulling out of the pandemic. On-brand details include an absurdist karaoke studio, pop-up circus performances, a mermaid-inspired spa, and a marketing partnership with JLo.  

Significantly, the drinks are priced to move: Beer for $6 and $7, most cocktails for $10, tip included. 

“The ship has bars all over the place, a party scene going on every night, a lot of drinking all day,” Peter Greenberg says. “And they have a tattoo parlor on board. What could possibly go wrong?” 

Image of Craig Stoltz

They live in Bethesda, Maryland, not too far from their two boys, who are both married and fully launched.

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‘The Love Boat’: How a TV show transformed the cruise industry

By Tamara Hardingham-Gill, CNN

(CNN) — From steam-powered ships, to mega-liners, the cruise industry has been through quite a transformation over the years. And the market has skyrocketed.

Back in 1970, an estimated 500,000 people went on a cruise holiday. That figure had jumped to five million by 1997.

So what brought about this sudden surge in interest? According to industry experts, it was mainly down to a certain TV show with a catchy theme tune.

“Come aboard, we’re expecting you!”

Produced by TV legend Aaron Spelling, ”The Love Boat” first aired in 1977 and went on to become one of the most successful shows in TV history during its decade-long run.

The program, which is still available on streaming services such as Paramount Plus, partnered with Princess Cruises , and episodes were filmed aboard various Princess Cruise ships, the Pacific Princess and Island Princess being the most notable.

‘Greatest product placement’

Based on a non-fiction book written by former cruise director Jeraldine Saunders, “The Love Boat” centered around ship captain Merrill Stubing (played by Gavin MacLeod) and his on-board crew, while different guest actors played passengers each episode.

The show, which spawned several spin-offs, has since been described as “the greatest product placement” ever, serving as a complete introduction to cruising for many of its avid viewers.

“‘The Love Boat’ really created the cruise industry,” Michael L. Grace, who worked as a scriptwriter on the program during the 1980s, told CNN Travel in 2022. “Because you had 50 million people watching, and they all wanted to go on a cruise.”

Several modern cruise lines existed when the show began, including Princess, founded in 1965 with a single ship cruising to Mexico. Royal Caribbean had launched in 1968, and Carnival Cruise Line was founded in 1972.

But the cruising demographic was very different to what it is now.

Although cruise companies were apparently keen to attract younger passengers, many people simply didn’t know much about cruising, and those who did had a very specific idea of it.

“Back in the day, people would say cruising was for the nearly dead or newlywed,” says cruise journalist Carolyn Spencer Brown, chief content officer for Cruise Media, LLC.

“So when ‘The Love Boat’ came on and showed people of all ages and races having fun and being lively on a cruise ship, that opened up cruising to a world that didn’t really know it existed.”

Each week, tens of millions of people around the world would tune in to follow the exploits of Captain Stubing, Dr. Adam Bricker (Bernie Kopell), cruise director Julie McCoy (Lauren Tewes), bartender Isaac Washington (Ted Lange) and the captain’s daughter Vicki, played by Jill Whelan, and suddenly going on a cruise soared to the top of many a wish list.

The passengers “would come on the ship,” Grace says of the formula for the hour-long show. “They’d have a problem. Then the problem is solved and they all come together again. [The episodes] were like small movies.”

Cruise-building boom

The launch of the “The Love Boat” came at a time when the vast majority of cruise ships on the water were former liners that had been converted. There were few new ships in service.

However, this quickly changed when demand shot up thanks to the success of the show.

The show “did so well that Princess Cruises were selling out their ships,” cruise historian Peter Knego tells CNN Travel. “And that led to the first boom of new cruise ship building in the early 1980s.”

The fact that scenes from “The Love Boat” were occasionally filmed aboard real-life cruises, with the passengers serving as extras, only added to the appeal.

“So many cruise lines want to create experiences for you that you probably couldn’t create on your own,” notes Spencer Brown.

Becoming an extra on a popular TV show “certainly qualifies as something that doesn’t happen to most people.”

Keen to strike while the iron was hot, existing cruise lines began building brand-new purpose-built cruise ships in order to cater to this fast-growing market, while new companies emerged like Celebrity Cruises, founded in 1988.

“Back then, to build new cruise ships, that was a big deal,” says Knego.

During the 1980s, almost 40 new cruise ships were constructed, including Tropicale, from Carnival Cruise Lines and Royal Princess, Princess Cruises’ first purpose-built cruise ship.

Royal Princess “had new features like balconies, which were pretty rare with mainstream cruising,” he adds.

As more cruise lines emerged and began competing with each other, cruising became more affordable, expanding the market even further.

Entertainment focus

“The Love Boat” may also have played a part in the heavy entertainment focus we see on modern-day cruise ships.

Outlandish musical performances were often featured on “The Love Boat,” and they proved to be a big hit with viewers.

During one of the show’s specials known as “The Love Boat Follies,” iconic stage and screen stars Della Reese, Ethel Merman, Carol Channing and Ann Miller sing a rendition of “I’m The Greatest Star” from the 1968 musical “Funny Girl” together.

“It was very spectacular,” says Grace, who is working on a book about the impact of “The Love Boat.”

“And what was so strange is, when they would flash back to the people watching in the audience, it was like a small little club. But the stage was the size of a West End theater.”

Off screen, the Island Princess and its sister ship Pacific Princess, the two ships primarily used for filming towards the start of the series, held main stage production shows that became hugely popular with cruising fans.

This led to the introduction of some grand new features on cruise ships in later years.

“Princess and other cruise lines went on to build ships with state-of-the-art showrooms with huge stages, sound and lighting effects that are now standard on modern cruise ships,” says Knego, adding that the modern atriums seen on cruise ships today can also be traced back to “The Love Boat” ships.

“The two deck lobbies with the grand staircase that was replicated for the studio shoots were early versions of the big atriums that are now popular features on modern cruise,” he says.

Romantic adventures

Romance was understandably a very important factor in “The Love Boat.” While the relationship plots certainly kept viewers entertained, Spencer Brown stresses that this focus was also beneficial when it came to maintaining the notion that “cruises really are quite romantic.”

“For a long time, Princess had all sorts of enhanced amenities that were pointed to romance,” she adds.

“They really embraced this concept all the way through. You could have a balcony, sunset dinners, and rose petals strewn on your bed. All of these lovely, romantic things.”

Long-time cruise enthusiast Judi Patterson, who met her husband Andy when he was working on board another cruise ship, P&O’s SS Oriana, was a fan of “The Love Boat,” but says her own cruising experiences were very different to what was portrayed on screen.

The show “bears no resemblance to reality,” says Patterson. “But it was fun. I don’t know if people actually believe that that’s what happens [on cruise ships].

“It was fun to watch and think that these things might possibly happen.”

“The Love Boat” reruns were still airing around the world years after its last episode, and the show’s fan base has remained incredibly loyal.

Lasting legacy

Spencer Brown, who also met her now husband on board a cruise ship – the couple even got engaged on a cruise – believes that the partnership between “The Love Boat” and Princess Cruises has been the key to its longevity.

“They truly embraced each other in a way that was really genuinely heartfelt,” she says. “The cast members became such a part of the cruise line, and they still are.”

Princess Cruises often holds reunion cruises, with the actors from “The Love Boat” appearing as special guests.

The cruise line recently announced that Jill Whelan – now Celebrations Ambassador for Princess Cruises – Bernie Kopell, Ted Lange and Fred Grandy (who played Gopher) would be reuniting for a seven-day trip from August 31 to September 7.

Ezra Freeman, the bartender who appeared on short-lived reality show “The Real Love Boat,” which aired on CBS in 2022, will be joining the cast for the cruise, according to a press release issued by Princess Cruises.

Knego, who has attended previous reunion cruises, says that he’s often struck by the strength of the fan’s love for the show and its stars.

“People stand in line for hours just to get their picture taken with cast members,” says Knego. The cast “sign autographs and it’s quite a wonderful situation to this day.”

MacLeod was a regular on the popular cruises until his death in 2021.

“People always ask us why ‘The Love Boat’ was so popular and I always say it’s because it gave people something to dream about,” the actor said back in 2015.

“They could dream about being out on the open seas on a cruise and discovering the worlds’ greatest destinations, dreaming about love and of course happy endings since the shows always ended on a high note. I’m proud to have played a role in the growth of the cruise industry.”

Now a billion-dollar industry, cruising has evolved considerably since “The Love Boat.”

There are currently over 1,200 cruise ports across the world.

More than 100 new ships were built during the 1990s , with most of them significantly bigger than the vessels that featured on the show.

Royal Caribbean’s MS Sovereign of the Seas, considered to be the first mega ship, with a passenger capacity of 2,850, took its maiden voyage in 1998, while Disney Cruise Line was established that same year.

At present, Royal Caribbean’s Icon of the Seas, a 20-deck ship and a crew of 2,350, is the current record-holder for world’s biggest ship.

While the Covid-19 pandemic undoubtedly devastated the cruise industry, things have bounced back considerably since then, with 14 new ships expected to enter service in 2024 alone.

“To me, the cruise industry is almost a victim of its success,” says Knego, who runs YouTube channel MidShipCinema, which is dedicated to old and new cruise ships.

“Because the mainstream cruise ships now carry up to 5,000 people and they’re absolutely massive.

“They don’t have the same kind of intimacy that you had back when ships only carried 800 or maybe 1,200 people like the Love Boats.”

However, there are various cruise companies that offer smaller ships for those keen for a more Love Boat-style cruising experience.

Patterson and her husband have taken many trips with leading small-ship cruise line Viking.

“We only travel on small ships now,” she says, noting that it’s slightly more expensive to travel on more modestly sized ships. “We had our turn on the bigger ones.”

New chapter

Pacific Princess and Island Princess, the original Love Boats, have been scrapped i n recent years.

Knego managed to photograph the Island Princess during its final days at a scrapyard in India and was able to rescue a few of the furnishings and ornaments, including a bronze mermaid sculpture and some of the furniture from the lobby area of the ship.

In 2022, another Princess ship, the Regal Princess, took center stage, albeit on a very different format, when it appeared in “The Real Love Boat.”

“It’s good for the cruise industry,” Spencer Brown said of the series at the time, noting that a reality show was “a pretty radical reinterpretation” from the original show.

And the latest “Love Boat” themed cruise, featuring meet-and-greets, menus inspired by the show and episode screenings, will be held on board Princess Cruises’ 330-meter Enchanted Princess this summer, sailing from New York to Canada and New England.

“Sailing with our fans brings us so much joy and this cruise will undoubtedly be a special reunion,” Whelan says in a statement . “Taking us back to where it all began – on a Princess Cruise.”

This article was first published in 2022 and updated in 2024.

The-CNN-Wire ™ & © 2024 Cable News Network, Inc., a Warner Bros. Discovery Company. All rights reserved.

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love cruise has become the industry

Cruise Leaders Chart Path for Unprecedented Growth

T he cruise industry faces immediate challenges that include an industry-wide goal of zero net carbon emissions by 2050. Yet the segment’s success in attracting vacationers has skyrocketed to an unprecedented level, said cruise line leaders gathered this week at the Seatrade Cruise Global conference in Miami Beach.

“For the industry and certainly for us, the demand profile is unprecedented,” said Josh Weinstein, Carnival Corp. & plc’s CEO, during the conference’s “State of the Industry” discussion.

“Our outlook for 2024 [includes] record yields, record demand [and] record passengers carried,” said Weinstein. “And as amazing as that is, our bookings for 2025 are better than they were at this point last year for 2024.”

Indeed, the Carnival chief said cruising has eclipsed its post-pandemic resurgence. “The concept of pent-up demand for cruising is gone,” said Weinstein. “This is natural demand because we all provide amazing experiences.”

Weinstein added that the cruising’s value versus land vacations has increased significantly during the recent leisure travel boom.

The cruise experience versus “what has happened in many, many land-based alternatives is that the service levels today versus before 2020 are not close anymore,” Weinstein said. “It gives us a huge opportunity to really excel and get that incremental demand.”

“We see the [cruise industry’s] strength globally,” said Pierfrancesco Vago, executive chairman of MSC Cruises.

Cruise Bookings Rebound

“[Bookings] are coming back in different parts of the world, with the same logic [of] value for money and the experience we offer our holidaymakers,” he said.

Vago added that the expansion of U.S. homeports in the last several years has also benefited the industry. “Cruises are coming closer to home, and that’s also a facilitator for customers to come and try the experience,” he said.

“We have a lot of newcomers, and this is promising because it looks like the numbers will be on the rise, and obviously the supply will drive the demand,” added Vago.

The major cruise lines are showing their confidence in consumers’ desire to cruise via new ship orders that have Carnival, Royal Caribbean, MSC and Norwegian ordering a total of 34 ships collectively in the current decade.

“Demand is incredibly robust, the onboard product is fantastic, and guests are coming back with repeat rates at historically high levels,” said Harry Sommer, president and CEO of Norwegian Cruise Line Holdings which announced an order for eight new ships Monday.

“This gives us an incredible optimism for the future,” Sommer said. “We can continue to [build] larger, more efficient ships that not only help our financial position but also help us deliver world-class experiences to our guests.”

Fuel Forecast

With future passenger growth on the upswing, cruise operators are looking to tackle challenges led by the industry’s stated goal of reaching zero carbon emissions by 2050.

As seminar moderator Anne Kalosh noted, the cruise industry “has gone far in developing new technologies and practices” to reduce greenhouse gas emissions, but, “now it’s down to the fuels."

“There’s still a lot more opportunity for us to continue to evolve all of the technologies that support our ships as well as the infrastructure on land [including] shore power,” said Jason Liberty, president and CEO of Royal Caribbean Group and Cruise Lines International Association (CLIA)’s chairman.

“Fortunately, we have many, many parties here today that help us accelerate ways to reduce the amount of fuel we burn as well as reduce emissions. But that’s only going to solve so much,” said Liberty.

“We need to make sure we have fuel sources that allow us to be able to burn and get to a net zero position, which is the goal of the industry,” he said.

Added Liberty, “We need to know where those fuel sources are going to be, we need to know what they’re going to be, they need to be available to us [and they need to be scalable] and they also need to be affordable.”

Liberty said that the process will take time. “This is a journey,” he said. “We need governmental support, we need the support of many of our suppliers, we need the infrastructure to be in place and we need to know where we’re skating to,” he said.

“With that clarity I’m very confident not just in the industry, but with the maritime cluster we have here today, that we will be able to find a solution to get to a net zero position.”

Cruise lines are additionally challenged to meet the European Union’s own goal of attaining carbon-neutral emissions by 2050, which would apply to cruise operators in European ports.

“The problem is [the European Union] is not doing it in line with the rest of the world,” said MSC’s Vago. “We don’t have a global approach to see how to de-carbonize industries [including] the maritime industry.”

However, Vago endorsed the European mandate as “It will be a good benchmark for the rest of the world to understand what is coming up.”

“It occurred to us how many regulations there that govern the cruise industry,” said Norwegian’s Sommer. “If we were to focus on the goal as opposed to mandating specific steps, we would reach that goal much easier and in a much quicker process,” he said.

“We perhaps need to take a slightly longer-term approach to this with governments,” said Sommer, “[to] partner with us to truly accomplish our goal of decarbonization.”

The environmental goals may impact cruise itineraries, said Carnival’s Weinstein. “A cruise ship is like driving your car. If you go slower and you go shorter distances, generally speaking, you use less fuel and you emit less greenhouse gases,” he said.

“To some extent, that is a component of how we are going to continue to reduce our emissions footprint. But ultimately, we are a business, and sustainability is not just about environmental impact,” added Weinstein.

“The concept is about how do you get there in a way that businesses can be sustained,” he added. “Everything we do has to be a balance.”

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Cruise Industry Sets New Passenger Record in 2023

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The Cruise Lines International Association (CLIA) released its annual State of the Cruise Industry report, revealing robust growth in the sector still recovering from pandemic impacts. In 2023, the passenger volume reached an record 31.7 million, marking a 7% increase over 2019 levels.

The report paints a promising picture for the industry hit hard by the pandemic, highlighting an 82% intent among consumers to embark on cruise vacations.

CLIA’s projections for cruise capacity from 2024 through 2028 indicate a 10% rise.

Despite the pandemic, the cruising sector managed to generate 90% of its 2019’s economic impact in 2022, despite passenger volumes being only 70% of those in 2019.

The report underscores the significant economic contribution of the cruise industry, which constitutes just 2% of global travel. In 2022 (the latest figures available), the industry generated $138 billion globally, supporting 1.2 million jobs worldwide and contributing $43 billion in wages.

The industry anticipates an even greater economic impact in 2023, with passenger numbers expected to increase by 50% compared to 2022.

Looking at the fleet size, CLIA-member cruise lines expect eight new ships to be delivered in 2024, which will push the ocean-going fleet to more than 300 ships for the first time. Between 2024 and 2028, the industry is set to welcome 35 new ships, representing 112,000 lower berths and an orderbook value of $30.8 billion.

The report also shed light on emerging trends in cruising. Over the past two years, 27% of cruise passengers were first-timers, a 12% increase from the previous year. Cruises have also become a popular choice for multi-generational travel, with over 30% of families cruising with at least two generations and 28% traveling with three to five generations.

Expedition cruises are becoming increasingly popular, with a 71% rise in passenger numbers from 2019 to 2023. Accessible tour excursions are also gaining traction, with 45% of passengers booking an accessible tour on their most recent cruise. Additionally, 73% of cruise travelers credited travel advisors with significantly influencing their decision to cruise.

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‘Greatest product placement’

It’s spawned various spin-offs. The latest, reality dating competition show “The Real Love Boat,” will be filmed on board a Princess Cruise ship, just like the original show, and is due to air on CBS later this year.

Based on a non-fiction book written by former cruise director Jeraldine Saunders, “The Love Boat” centered around ship captain Merrill Stubing (played by Gavin MacLeod) and his on board crew, while different guest actors played passengers each episode.

The show has since been described as “the greatest product placement” ever, serving as a complete introduction to cruising for many of its avid viewers.

“‘The Love Boat’ really created the cruise industry,” says Michael L. Grace, who worked as a scriptwriter on the program during the 1980s. “Because you had 50 million people watching, and they all wanted to go on a cruise.”

Several modern cruise lines existed when the show began, including Princess, founded in 1965 with a single ship cruising to Mexico. Royal Caribbean had launched in 1968, and Carnival Cruise Line was founded in 1972.

But the cruising demographic was very different to what it is now.

"The Love Boat" stars Fred Grandy who played "Gopher," Lauren Tewes (Julie McCoy), Gavin MacLeod (Merrill Stubing), Bernie Kopell ( Dr. Adam Bricker) and Jill Whelan (Vicki Stubing) pictured on set. - Everett Collection

Although cruise companies were apparently keen to attract younger passengers, many people simply didn’t know much about cruising, and those who did had a very specific idea of it.

“Back in the day, people would say cruising was for the nearly dead or newlywed,” says cruise journalist Carolyn Spencer Brown, chief content officer for Cruise Media, LLC.

“So when ‘The Love Boat’ came on and showed people of all ages and races having fun and being lively on a cruise ship, that opened up cruising to a world that didn’t really know it existed.”

Each week, tens of millions of people around the world would tune in to follow the exploits of Captain Stubing, Dr. Adam Bricker (Bernie Kopell), cruise director Julie McCoy (Lauren Tewes), bartender Isaac Washington (Ted Lange) and the captain’s daughter Vicki, played by Jill Whelan, and suddenly going on a cruise soared to the top of many a wish list.

“They [the passengers] would come on the ship,” Grace says of the formula for the hour-long show.

“They’d have a problem. Then the problem is solved and they all come together again. They [the episodes] were like small movies.”

Princess ships Pacific Princess, pictured, and Island Princess were "the original floating stars" of "The Love Boat." - Everett Collection

Cruise-building boom

The launch of the “The Love Boat” came at a time when the vast majority of cruise ships on the water were former liners that had been converted. There were few new ships in service.

However, this quickly changed when demand shot up thanks to the success of the show.

“It [the show] did so well that Princess Cruises were selling out their ships,” cruise historian Peter Knego tells CNN Travel. “And that led to the first boom of new cruise ship building in the early 1980s.”

The fact that scenes from “The Love Boat” were occasionally filmed aboard real life cruises, with the passengers serving as extras, only added to the appeal.

“So many cruise lines want to create experiences for you that you probably couldn’t create on your own,” notes Spencer Brown.

The success of the show prompted a boom in cruise ship building. Royal Caribbean's MS Sovereign of the Seas, considered the first mega ship, launched in 1998. - Hauke-Christian Dittrich/dpa/AP

“That [becoming an extra on a popular TV show] certainly qualifies as something that doesn’t happen to most people.”

Keen to strike while the iron was hot, existing cruise lines began building brand new purpose-built cruise ships in order to cater to this fast-growing market, while new companies emerged like Celebrity Cruises, founded in 1988.

“Back then, to build new cruise ships, that was a big deal,” says Knego.

During the 1980s, almost 40 new cruise ships were constructed, including Tropicale, from Carnival Cruise Lines and Royal Princess, Princess Cruises’ first purpose-built cruise ship.

“It [Royal Princess] had new features like balconies, which were pretty rare with mainstream cruising,” he adds.

As more cruise lines emerged and began competing with each other, cruising became more affordable, expanding the market even further.

Entertainment focus

"The Love Boat" become one of the most successful TV shows of all time. - Princess Cruises

“The Love Boat” may also have played a part in the heavy entertainment focus we see on modern day cruise ships.

Outlandish musical performances were often featured on the “The Love Boat,” and they proved to be a big hit with viewers.

During one of the show’s specials known as “The Love Boat Follies,” iconic stage and screen stars Della Reese, Ethel Merman, Carol Channing and Ann Miller sing a rendition of “I’m The Greatest Star” from the 1968 musical “Funny Girl” together.

“It was very spectacular,” says Grace, who is working on a book about the impact of “The Love Boat.”

“And what was so strange is, when they would flash back to the people watching in the audience, it was like a small little club. But the stage was the size of a West End theater.”

Off screen, the Island Princess and its sister ship Pacific Princess, the two ships primarily used for filming towards the start of the series, held main stage production shows that became hugely popular with cruising fans.

This led to the introduction of some grand new features on cruise ships in later years.

“Princess and other cruise lines went on to build ships with state of the art showrooms with huge stages, sound and lighting effects that are now standard on modern cruise ships,” says Knego, adding that the modern atriums seen on cruise ships today can also be traced back to “The Love Boat” ships.

“The two deck lobbies with the grand staircase that was replicated for the studio shoots were early versions of the big atriums that are now popular features on modern cruise,” he says.

Romantic adventures

Hollywood icon Carol Channing was among the many big stars who appeared in the series. - Everett Collection

Romance was understandably a very important factor in “The Love Boat.” While the relationship plots certainly kept viewers entertained, Spencer Brown stresses that this focus was also beneficial when it came to maintaining the notion that “cruises really are quite romantic.”

“For a long time, Princess had all sorts of enhanced amenities that were pointed to romance,” she adds.

“They really embraced this concept all the way through. You could have a balcony, sunset dinners, and rose petals strewn on your bed. All of these lovely, romantic things.”

Long-time cruise enthusiast Judi Patterson, who met her husband Andy when he was working on board another cruise ship, P&O’s SS Oriana, was a fan of “The Love Boat,” but says her own cruising experiences were very different to what was portrayed on screen.

“It [the show] bears no resemblance to reality,” says Patterson. “But it was fun. I don’t know if people actually believe that that’s what happens [on cruise ships].

“It was fun to watch and think that these things might possibly happen.”

“The Love Boat” reruns were still airing around the world years after its last episode, and the show’s fan base has remained incredibly loyal.

Lasting legacy

Hollywood stars Greer Garson, second from left, and Howard Duff, with series regulars Ted Lange, far left, and Lauren Tewes. - Everett Collection

Spencer Brown, who also met her now husband on board a cruise ship – the couple even got engaged on a cruise – believes that the partnership between “The Love Boat” and Princess Cruises has been the key to its longevity.

“They truly embraced each other in a way that was really genuinely heartfelt,” she says.”The cast members became such a part of the cruise line, and they still are.”

Princess Cruises often holds reunion cruises , with the actors from “The Love Boat” appearing as special guests. The next one is scheduled for October 2022, sailing from Los Angeles to Mexico.

“People stand in line for hours just to get their picture taken with cast members,” says Knego, who’s due to attend the upcoming reunion. “They [the cast] sign autographs and it’s quite a wonderful situation to this day.”

MacLeod was a regular on the popular cruises until his death in 2021.

“People always ask us why ‘The Love Boat’ was so popular and I always say it’s because it gave people something to dream about,” the actor said back in 2015 .

Royal Caribbean's Wonder of the Seas is currently the world's biggest ship. - Sigrun Sauerzapfe/Royal Caribbean

“They could dream about being out on the open seas on a cruise and discovering the worlds’ greatest destinations, dreaming about love and of course happy endings since the shows always ended on a high note. I’m proud to have played a role in the growth of the cruise industry.”

Now a billion dollar industry, cruising has evolved considerably since “The Love Boat.” There are currently over 1,200 cruise ports across the world.

More than 100 new ships were built during the 1990s , with most of them significantly bigger than the vessels that featured on the show.

Royal Caribbean’s MS Sovereign of the Seas, considered to be the first mega ship, with a passenger capacity of 2,850, took its maiden voyage in 1998, while Disney Cruise Line was established that same year.

At present, Royal Caribbean’s Wonder of the Seas , an 18-deck cruise ship that has capacity for 6,988 guests and 2,300 crew members, is the current record holder for world’s biggest ship.

While the Covid-19 pandemic undoubtedly devastated the cruise industry, and the past two years have been shaky, things are looking up once again.

Last month, leading global cruise industry trade group Cruise Lines International Association, announced that 75% of its member ships had already returned to service, and nearly all were forecast to be back by late summer.

In 2015, Princess Cruises introduced "The Isaac" cocktail, a drink inspired by Ted Lange's character on the series. - Bret Hartman/AP/Princess Cruises

“To me, the cruise industry is almost a victim of its success,” says Knego, who runs YouTube channel MidShipCinema, which is dedicated to old and new cruise ships.”Because the mainstream cruise ships now carry up to 5,000 people and they’re absolutely massive.

“They don’t have the same kind of intimacy that you had back when ships only carried 800 or maybe 1,200 people like the Love Boats.”

However, there are various cruise companies that offer smaller ships for those keen for a more Love Boat style cruising experience.

Patterson and her husband have taken many trips with leading small ship cruise line Viking, and will be setting off on a world cruise in January 2023.

“We only travel on small ships now,” she says, noting that it’s slightly more expensive to travel on smaller ships. “We had our turn on the bigger ones.”

"The Real Love Boat ," a reality dating competition series inspired by show, will be filmed on the Regal Princess. - CBS ENTERTAINMENT/Princess Cruise/CBS

New chapter

Pacific Princess and Island Princess, the original Love Boats, have been scrapped i n recent years.

Knego managed to photograph the Island Princess during its final days at a scrapyard in India and was able to rescue a few of the furnishings and ornaments, including a bronze mermaid sculpture and some of the furniture from the lobby area of the ship.

He hopes to bring some of the items onto the “The Love Boat” reunion cruise this fall so that the fans on board “can have a tactile connection with the original ships.”

Later this year, “The Real Love Boat” will see another Princess ship, the Regal Princess, take center stage in a TV show, albeit on a very different format.

“It’s good for the cruise industry,” Spencer Brown says of the upcoming series, albeit noting that a reality show is “a pretty radical reinterpretation” from the original show.

“It’s good for all of cruise, because it tells a different story. It tells a fun and romantic story.”

Top image: “Love Boat” cast members, from left, Ted Lange, Gavin MacLeod, Jill Whelan, Bernie Kopell, Lauren Tewes and Fred Grandy. Credit: TV Guide/courtesy Everett Collection

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  • Apr 19, 2022

Love and Harmony Cruise Returns After Two Years with Star Studded Line-Up

Updated: Jun 15, 2023

Short N Sweet Ent

love cruise has become the industry

Annual reggae music cruise, Love and Harmony, reignites the ultimate Caribbean experience with the Love and Harmony Cruise 2022, which was graced by the biggest names in the music industry and lots of fun activities.

The Love and Harmony Cruise 2022 was the fourth edition of the annual event that brought together the biggest names in the world of reggae and soca, judging by the reviews from participants it was a major success. The amazing 5-day cruise started on April 2, 2022, and came to a climax with an International Flag Night that featured a captivating performance by Edwin Yearwood.

Reggae remains one of the oldest genres in the world of music, standing the test of time amidst the emergence of a plethora of styles. However, getting the real Caribbean feel can sometimes be a daunting task, which is where the organizers of Love and Harmony have been able to change the narrative for the past couple of years.

love cruise has become the industry

Branded as the Ultimate Caribbean Party at Sea, Love and Harmony Cruise has become increasingly popular, attracting the attention of reggae, and Soca music lovers from all over the world. Love and Harmony Cruise 2022 coming back from two-year hiatus due to the pandemic, the organizers were compelled to return safely and deliver for the cruisers aka Harmonizers. “Making sure we complied with the proper protocols and that we were still able to deliver the level of entertainment the way us Caribbean’s like to enjoy was important. We waited and we are happy persons enjoyed themselves and they were able to feel the love and hear the harmony and we are looking forward to 2023” says Steven “Jabba” Beckford, one of the organizers of the Love and Harmony Cruise.

Photo Credit: junya_thirdeye

The ship sailed from April 2 to April 7 from Ocho Rios Jamaica to Nassau Bahamas. Cruisers who are affectionately called Harmonizers, were treated to lots of fun activities, fantastic music, Caribbean cuisine by chef Richie Rich from the popular Caribbean restaurant in New York, and amazing concerts. The lineup of multi-award-winning artists included the likes of Beres Hammond , Buju Banton , Beenie Man , Wayne Wonder , Nadine Sutherland, Edwin Yearwood , and comedian Majah Hype all delivering a captivating performance generating a buzz for many anticipating Love and Harmony Cruise 2023.

With 55% of the ship already re-booked prior to returning to Fort Lauderdale, it’s a true testament to the success of Love and Harmony 2022.

“ Eating breakfast with some of my favorites artists, watching them play basketball, dominoes, being able to stop them in the elevator for a photo is something I will never forget. But the reason I will return next year is the family atmosphere we all experienced onboard. From the staff to the organizers to the artists and the amazing DJs, we are all Harmonizers and I will be back ” says Lissette Thomas from Nashville TN.

Organizers of "Love and Harmony" have announced Love and Harmony Cruise 2023 edition sailing from April 4 to April 9th. Sailing from Fort Lauderdale to Nassau Bahamas and Ocho Rios, Jamaica, with the likes of Beres Hammond, Sanchez, and Popcaan already confirmed to perform with plans to add more talented acts.

Cabins to the general public go on sale Friday April 15th, for further information about Love and Harmony and to book your cabin visit - www.loveandharmonycruise.com

The Ultimate Caribbean Party at Sea cruise also continues across social media, including Facebook and Instagram.

Courtesy of ShowYourNice Booking & Event Management Company.

Until next post... Coach Tay

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‘The Love Boat:’ How a TV show transformed the cruise industry

In 2015, Princess Cruises introduced

By Tamara Hardingham-Gill, CNN

(CNN) — From steam-powered ships, to mega-liners, the cruise industry has been through quite a transformation over the years. And the market has skyrocketed.

Back in 1970, an estimated 500,000 people went on a cruise holiday. That figure had jumped to five million by 1997.

So what brought about this sudden surge in interest? According to industry experts, it was mainly down to a certain TV show with a catchy theme tune.

“Come aboard, we’re expecting you!”

Produced by TV legend Aaron Spelling, ”The Love Boat” first aired in 1977 and went on to become one of the most successful shows in TV history during its decade-long run.

The program, which is still available on streaming services such as Paramount Plus, partnered with Princess Cruises , and episodes were filmed aboard various Princess Cruise ships, the Pacific Princess and Island Princess being the most notable.

‘Greatest product placement’

Based on a non-fiction book written by former cruise director Jeraldine Saunders, “The Love Boat” centered around ship captain Merrill Stubing (played by Gavin MacLeod) and his on-board crew, while different guest actors played passengers each episode.

The show, which spawned several spin-offs, has since been described as “the greatest product placement” ever, serving as a complete introduction to cruising for many of its avid viewers.

“‘The Love Boat’ really created the cruise industry,” Michael L. Grace, who worked as a scriptwriter on the program during the 1980s, told CNN Travel in 2022. “Because you had 50 million people watching, and they all wanted to go on a cruise.”

Several modern cruise lines existed when the show began, including Princess, founded in 1965 with a single ship cruising to Mexico. Royal Caribbean had launched in 1968, and Carnival Cruise Line was founded in 1972.

But the cruising demographic was very different to what it is now.

Although cruise companies were apparently keen to attract younger passengers, many people simply didn’t know much about cruising, and those who did had a very specific idea of it.

“Back in the day, people would say cruising was for the nearly dead or newlywed,” says cruise journalist Carolyn Spencer Brown, chief content officer for Cruise Media, LLC.

“So when ‘The Love Boat’ came on and showed people of all ages and races having fun and being lively on a cruise ship, that opened up cruising to a world that didn’t really know it existed.”

Each week, tens of millions of people around the world would tune in to follow the exploits of Captain Stubing, Dr. Adam Bricker (Bernie Kopell), cruise director Julie McCoy (Lauren Tewes), bartender Isaac Washington (Ted Lange) and the captain’s daughter Vicki, played by Jill Whelan, and suddenly going on a cruise soared to the top of many a wish list.

The passengers “would come on the ship,” Grace says of the formula for the hour-long show. “They’d have a problem. Then the problem is solved and they all come together again. [The episodes] were like small movies.”

Cruise-building boom

The launch of the “The Love Boat” came at a time when the vast majority of cruise ships on the water were former liners that had been converted. There were few new ships in service.

However, this quickly changed when demand shot up thanks to the success of the show.

The show “did so well that Princess Cruises were selling out their ships,” cruise historian Peter Knego tells CNN Travel. “And that led to the first boom of new cruise ship building in the early 1980s.”

The fact that scenes from “The Love Boat” were occasionally filmed aboard real-life cruises, with the passengers serving as extras, only added to the appeal.

“So many cruise lines want to create experiences for you that you probably couldn’t create on your own,” notes Spencer Brown.

Becoming an extra on a popular TV show “certainly qualifies as something that doesn’t happen to most people.”

Keen to strike while the iron was hot, existing cruise lines began building brand-new purpose-built cruise ships in order to cater to this fast-growing market, while new companies emerged like Celebrity Cruises, founded in 1988.

“Back then, to build new cruise ships, that was a big deal,” says Knego.

During the 1980s, almost 40 new cruise ships were constructed, including Tropicale, from Carnival Cruise Lines and Royal Princess, Princess Cruises’ first purpose-built cruise ship.

Royal Princess “had new features like balconies, which were pretty rare with mainstream cruising,” he adds.

As more cruise lines emerged and began competing with each other, cruising became more affordable, expanding the market even further.

Entertainment focus

“The Love Boat” may also have played a part in the heavy entertainment focus we see on modern-day cruise ships.

Outlandish musical performances were often featured on “The Love Boat,” and they proved to be a big hit with viewers.

During one of the show’s specials known as “The Love Boat Follies,” iconic stage and screen stars Della Reese, Ethel Merman, Carol Channing and Ann Miller sing a rendition of “I’m The Greatest Star” from the 1968 musical “Funny Girl” together.

“It was very spectacular,” says Grace, who is working on a book about the impact of “The Love Boat.”

“And what was so strange is, when they would flash back to the people watching in the audience, it was like a small little club. But the stage was the size of a West End theater.”

Off screen, the Island Princess and its sister ship Pacific Princess, the two ships primarily used for filming towards the start of the series, held main stage production shows that became hugely popular with cruising fans.

This led to the introduction of some grand new features on cruise ships in later years.

“Princess and other cruise lines went on to build ships with state-of-the-art showrooms with huge stages, sound and lighting effects that are now standard on modern cruise ships,” says Knego, adding that the modern atriums seen on cruise ships today can also be traced back to “The Love Boat” ships.

“The two deck lobbies with the grand staircase that was replicated for the studio shoots were early versions of the big atriums that are now popular features on modern cruise,” he says.

Romantic adventures

Romance was understandably a very important factor in “The Love Boat.” While the relationship plots certainly kept viewers entertained, Spencer Brown stresses that this focus was also beneficial when it came to maintaining the notion that “cruises really are quite romantic.”

“For a long time, Princess had all sorts of enhanced amenities that were pointed to romance,” she adds.

“They really embraced this concept all the way through. You could have a balcony, sunset dinners, and rose petals strewn on your bed. All of these lovely, romantic things.”

Long-time cruise enthusiast Judi Patterson, who met her husband Andy when he was working on board another cruise ship, P&O’s SS Oriana, was a fan of “The Love Boat,” but says her own cruising experiences were very different to what was portrayed on screen.

The show “bears no resemblance to reality,” says Patterson. “But it was fun. I don’t know if people actually believe that that’s what happens [on cruise ships].

“It was fun to watch and think that these things might possibly happen.”

“The Love Boat” reruns were still airing around the world years after its last episode, and the show’s fan base has remained incredibly loyal.

Lasting legacy

Spencer Brown, who also met her now husband on board a cruise ship – the couple even got engaged on a cruise – believes that the partnership between “The Love Boat” and Princess Cruises has been the key to its longevity.

“They truly embraced each other in a way that was really genuinely heartfelt,” she says. “The cast members became such a part of the cruise line, and they still are.”

Princess Cruises often holds reunion cruises, with the actors from “The Love Boat” appearing as special guests.

The cruise line recently announced that Jill Whelan – now Celebrations Ambassador for Princess Cruises – Bernie Kopell, Ted Lange and Fred Grandy (who played Gopher) would be reuniting for a seven-day trip from August 31 to September 7.

Ezra Freeman, the bartender who appeared on short-lived reality show “The Real Love Boat,” which aired on CBS in 2022, will be joining the cast for the cruise, according to a press release issued by Princess Cruises.

Knego, who has attended previous reunion cruises, says that he’s often struck by the strength of the fan’s love for the show and its stars.

“People stand in line for hours just to get their picture taken with cast members,” says Knego. The cast “sign autographs and it’s quite a wonderful situation to this day.”

MacLeod was a regular on the popular cruises until his death in 2021.

“People always ask us why ‘The Love Boat’ was so popular and I always say it’s because it gave people something to dream about,” the actor said back in 2015.

“They could dream about being out on the open seas on a cruise and discovering the worlds’ greatest destinations, dreaming about love and of course happy endings since the shows always ended on a high note. I’m proud to have played a role in the growth of the cruise industry.”

Now a billion-dollar industry, cruising has evolved considerably since “The Love Boat.”

There are currently over 1,200 cruise ports across the world.

More than 100 new ships were built during the 1990s , with most of them significantly bigger than the vessels that featured on the show.

Royal Caribbean’s MS Sovereign of the Seas, considered to be the first mega ship, with a passenger capacity of 2,850, took its maiden voyage in 1998, while Disney Cruise Line was established that same year.

At present, Royal Caribbean’s Icon of the Seas, a 20-deck ship and a crew of 2,350, is the current record-holder for world’s biggest ship.

While the Covid-19 pandemic undoubtedly devastated the cruise industry, things have bounced back considerably since then, with 14 new ships expected to enter service in 2024 alone.

“To me, the cruise industry is almost a victim of its success,” says Knego, who runs YouTube channel MidShipCinema, which is dedicated to old and new cruise ships.

“Because the mainstream cruise ships now carry up to 5,000 people and they’re absolutely massive.

“They don’t have the same kind of intimacy that you had back when ships only carried 800 or maybe 1,200 people like the Love Boats.”

However, there are various cruise companies that offer smaller ships for those keen for a more Love Boat-style cruising experience.

Patterson and her husband have taken many trips with leading small-ship cruise line Viking.

“We only travel on small ships now,” she says, noting that it’s slightly more expensive to travel on more modestly sized ships. “We had our turn on the bigger ones.”

New chapter

Pacific Princess and Island Princess, the original Love Boats, have been scrapped i n recent years.

Knego managed to photograph the Island Princess during its final days at a scrapyard in India and was able to rescue a few of the furnishings and ornaments, including a bronze mermaid sculpture and some of the furniture from the lobby area of the ship.

In 2022, another Princess ship, the Regal Princess, took center stage, albeit on a very different format, when it appeared in “The Real Love Boat.”

“It’s good for the cruise industry,” Spencer Brown said of the series at the time, noting that a reality show was “a pretty radical reinterpretation” from the original show.

And the latest “Love Boat” themed cruise, featuring meet-and-greets, menus inspired by the show and episode screenings, will be held on board Princess Cruises’ 330-meter Enchanted Princess this summer, sailing from New York to Canada and New England.

“Sailing with our fans brings us so much joy and this cruise will undoubtedly be a special reunion,” Whelan says in a statement . “Taking us back to where it all began – on a Princess Cruise.”

This article was first published in 2022 and updated in 2024.

The-CNN-Wire ™ & © 2024 Cable News Network, Inc., a Warner Bros. Discovery Company. All rights reserved.

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Nigerian Fashion Moves Beyond the Catwalk

Known for its annual fashion week, the region’s influence on style has been expanding, with the help of these designers.

Three men standing all in red, the one at the left is wearing a red jumpsuit, middle is wearing a tank top jumpsuit and the right is wearing a knit red and green top and pants

By Tariro Mzezewa

LAGOS, Nigeria — For the past decade, Nigeria’s best-known ambassadors have, arguably, been its musicians: Burna Boy, WizKid, Davido, Tiwa Savage Asake and Tems, who have popularized Afrobeats beyond West Africa. At a moment when music, literature, visual art and food from across the African continent continue to gain global popularity , fashion designers, particularly those from Nigeria, are ready for their industry to take center stage.

“Designers have become better and more confident, said Reni Folawiyo, owner of Alara , a popular concept store in Lagos. “Some have come back from different parts of the world and are creating things that are interesting to people; some are making more contemporary pieces that people can wear every day. There’s more variety, and people feel proud to be wearing things made by Africans.” In 2023, Alara opened a pop-up shop as part of the Brooklyn Museum’s “Africa Fashion ” exhibition.

“Currently the global fashion community is looking to the African continent for more than inspiration,” said Ernestine White-Mifetu, the Sills Foundation curator of African art at the Brooklyn Museum. “The fashion world at large is finally ready to pay attention.”

The Brooklyn Museum is one of many institutions that have tapped into Nigeria’s — and Africa’s — cultural offerings in recent years. Record labels, fintech start-ups and film companies have expanded into the country. Matt Stevens, vice president of international network planning for United Airlines, said the airline had added nonstop service to Lagos from Virginia’s Dulles International Airport in 2021 because it saw the city as “an important part” of United’s expansion in Africa (it also added routes to Cape Town, Johannesburg and Accra).

Nigeria’s fashion industry isn’t new — after all, designers such as Lisa Folawiyo and Andrea Iyamah have been successful in Nigeria and beyond for years — but it is booming thanks to international buyers and a rising desire from the continent’s growing middle class. A 2023 UNESCO report stated that the luxury goods market generated nearly $6 billion in revenue in Africa in 2022 and estimated that it would continue growing.

In Lagos, Nigerians’ love of style is everywhere, from the runways of the city’s annual fashion week and boutique stores scattered around the coastal city, to markets, festivals and weddings. Some wear traditional attire like boubous and agbadas, and many combine those looks with modern accessories.

Here are some designers making their mark on a rapidly expanding fashion scene.

Mai Atafo’s decades-long career has been about making garments that don’t fit much of the world’s stereotypical ideas of what African clothes are. “There’s a mind-set that if something doesn’t have raffia on it, or if it’s not tie-dye print, if it’s not an explosion of colors, then it’s not African,” he said.

But that’s not Mr. Atafo’s style.

He loves suiting and tailoring. He makes men’s wear, women’s wear and bridal garments with the intention of selling them — something he says is sometimes overlooked in favor of making artful but unwearable clothes. His “trad,” or traditional, designs include embroidered caftans and caps for men; his Western styles include suits, wedding gowns and business casual attire; many items — like his “tradxedo” — combine elements from his home country with silhouettes and details from Western styles.

After returning to Lagos from London in 2019, Banke Kuku — who spent the prior decade making a name for herself as a respected textile designer — realized that people wanted her prints and patterns, and not just on their walls and furniture. “I wanted to do something that you could wear and feel incredible in these spaces that I would design, so that’s why I started with pajamas,” she said of the silky pajama sets her brand has become known for.

During the pandemic, when the world went into lockdown and it suddenly felt as though everyone wanted pajamas and comfortable caftans, Ms. Kuku leaned in. “We call it occasional loungewear, because it’s loungewear that you can wear at home and out and still look amazing wherever you are,” she said. The brand now also makes bodysuits, corsets, skirts and accessories.

In 2019, Femi Ajose quit his job as a fashion stylist. “ I wanted something that was mine — something original, something African, so I decided to make it,” Mr. Ajose said.

Mr. Ajose created Cute-Saint, a unisex — or, as Mr. Ajose describes it, genderless — brand. He has sent male models down the runway in wide-fitting pants with cropped mesh tops, knit asymmetric tank tops and corsets made of aso oke, a hand-woven cloth created by the Yoruba people. The clothes are all made in Nigeria with dead stock fabric that comes from prior collections or has been found at the city’s famous Yaba market.

Like many Nigerian and African designers, Mr. Ajose said that for much of his life, he had felt as though people in Nigeria placed higher value on products made in other countries, especially European ones. But that’s changing, he said. “ That was the old belief,” he said, “but now as soon as Nigerians try things, they say, ‘Oh, are you sure this is made in Nigeria?’”

After closing down her ready-to-wear brand Grey Projects in 2020, Rukky Ladoja wanted to create a brand that wasn’t dependent on fabric imported from Asia and Europe or use Western sizing, which doesn’t always flatter African women’s bodies.

“It was, ‘What kind of outfit can we make where the entire supply chain is local, the entire value chain is local, and the product is one size fits all?’” said Ozzy Etomi, Dye Lab’s brand director. Having started in 2021, Dye Lab’s signature agbada — a type of flowing robe akin to a kimono — was born.

“It was an existing style — something that you’d see people wear all the time, that our moms put on when they needed to quickly rush somewhere,” Ms. Etomi said. “We just said, ‘How do we take this traditional garment and basically make it cool?’”

Abasiekeme Ukanireh, the founder of Éki Kéré, created dresses for weddings, parties and other celebrations, as many seamstresses do, when the pandemic arrived. With a halt on parties and weddings, she found herself with time to be creative, so she turned to her hometown, Ikot Ekpene, for inspiration. The town is known as the Raffia City, thanks to its people’s long history of using leaves from the raffia palm tree — which is native to tropical parts of the continent — to build, decorate and dress.

“Most people stopped buying raffia clothes — not because they couldn’t afford it or they had a cheaper option, but because they’re just tired of seeing the same thing over and over again,” she said. To shake things up, she uses raffia liberally, adorning the hems, pockets and sleeves of her eccentric garments.

Tariro Mzezewa , a former national correspondent at The Times, is a reporter who writes about culture and style. More about Tariro Mzezewa

Explore Our Style Coverage

The latest in fashion, trends, love and more..

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The Buzz on Boat Shoes:  The category of footwear  created when Franklin D. Roosevelt was president is being reinterpreted and rediscovered.

Are You a ‘Spring’ or a ‘Winter’?:  Seasonal color analysis, a fad from the 1980s  seeking to identify a person’s most flattering color palette, is drawing views and exasperation on TikTok.

Barbie, the Book:  A bookstore event for the newly published “Barbie: The World Tour” brought out the die-hards.

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What Happened to the Wrap Dress?:  A pandemic, the demise of “girlboss” culture and new values around what’s “flattering” have made the classic design seem outdated to some .

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Cruise Operations Are Responsibly Resuming Around the World

The cruise industry has proven its resilience throughout its more than 50-year history—as is evident in the cruise industry’s responsible return to operations that began in July 2020. More than 10 million people have sailed worldwide since July 2020. Nearly 100% of the CLIA ocean-going cruise line fleet is back in service and intent to cruise is at pre-pandemic levels. The combination of the robust health and safety protocols implemented by the cruise lines, along with the passion of cruise travelers, has created tremendous momentum for a successful restart in more than 100 markets worldwide.

CLIA ocean-going cruise line members are sailing today with some of the highest levels of COVID-19 mitigation of any industry.

The cruise industry’s highest priority is the health and safety of passengers, crew, and the communities our ships visit. Cruising has become one of the safest forms of travel and among the most successful industries in mitigating the spread and severity of COVID-19, resulting in few passengers or crew becoming seriously ill or requiring hospitalization compared to hospital statistics for landside patients. The data shows that the cruise industry has led the way in health and safety protocols that mitigate the spread of COVID-19.

Cruise has been and will continue to work with the CDC and the Biden Administration on safety protocols that best reflect the changing nature of how to respond to COVID-19 and keep the public safe. Collaborative communication with government and health authorities is critical to our ability to safeguard the health and safety of our guests, crew and the communities where ships call.

Cruise has demonstrated its leadership, agility, and ability to be responsive in effectively prioritizing public health and will continue to do so as we have for more than half a century.

Cruisers love to cruise and are eager to return to the seas.

Demand for cruising remains strong, with 84 percent of cruisers saying that they plan to cruise again soon—exceeding pre-pandemic levels. In addition, 69 percent of non-cruisers say they are open to cruising, an increase of 9 percent since November 2021. These numbers reflect growing confidence amongst international travelers as cruising is increasingly seen as one of the safest holiday choices thanks to robust protocols and an unwavering commitment to public health.

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The cruise industry’s effective health protocols are leading the way in the travel and tourism sector, creating one of the safest and best ways to see the world. Our responsible and successful return to service worldwide, utilizing robust health and safety protocols, is an important chapter in our collective #WeAreCruise story.

We invite you to join us in sharing this story with your own communities on social media, utilizing our shareable social media tiles below to share your firsthand experiences, excitement, and confidence of returning to cruising:

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Quick Facts (Download PDF)

The following are key facts about COVID-19 and the cruise industry, including the positive impact of cruising and the commitment of the wider cruise community to the highest standards of responsible tourism.

COVID-19 can spread in any setting where people come together to socialize and enjoy shared experiences, which includes cruise ships, as well as restaurants, hotels, movie theaters, and the like. It also spreads in other transportation and hospitality sectors where people have close contact with others who are infected, such as airlines, subways and trains, buses and ride share vehicles.

While it is easy to focus on cruising because of its high profile and transparent reporting standards, the fact is cruising is neither the source nor the cause of COVID-19. What is different about cruise ships compared to other settings is that no other sector or industry has such stringent reporting requirements coupled with the presence on board of credentialed doctors and nurses to provide medical surveillance. While it may be true that the world knows more about how COVID-19 impacted cruise ships than they do about how it has affected other sectors, it would be a false assumption to connect meticulous transparency and reporting to a higher frequency of infection.

CLIA member cruise ships are cleaned and sanitized, under normal circumstances, with a frequency that is nearly unparalleled in other settings. Multiple times each day, cruise ship crews clean and sanitize surfaces known for transmitting germs, such as handrails, door handles, faucets, etc. CLIA member cruise lines also help educate cruise passengers on personal health practices, reminding passengers to wash their hands regularly and making hand sanitizer readily available throughout public spaces onboard.

Moreover, CLIA ocean-going cruise ships are the only form of travel or passenger transportation that must be medically equipped to care for passengers and crew onboard. As a condition of membership within CLIA, oceangoing member cruise lines are required to fit their ships with medical facilities that meet or exceed the standards set forth by the American College of Emergency Physicians (ACEP), which require that doctors and medical personnel be available onboard 24/7. Additionally, cruise ships must have the ability to isolate contagious passengers, and they must have an examination room, an intensive care room and equipment for processing labs, monitoring vital signs and administering medications.

From the beginning of this global public health crisis, CLIA cruise line members worked under the guidance of international and national health authorities to adopt policies and protocols, such as travel, contact , and symptom screening that went above and beyond the actions of other industries.

The cruise industry is regulated by the International Maritime Organization (IMO), flag states and port states (e.g., US Coast Guard, CDC, FMC, and EPA for the US) among others. In addition, as a requirement of membership, all CLIA cruise line members must adhere to a robust set of policies and practices which undergo constant review and improvement and often exceed what international, national, and local laws require.

Cruise activity supports over 1.17 million jobs across a wide cross-section of industries and sectors, from ground and air transportation to food and beverage, lodging, manufacturing, hotels, professional services and a broad range of suppliers and service providers throughout the world. Unfortunately, the impacts of COVID-19 are being felt across this vast community, with up to 2,500 jobs lost each day that cruises are not operating. When the time is right for cruise operations to safely resume, cruising will be an important contributor to fueling the global economic and societal recovery.

The cruise industry is regulated by the International Maritime Organization (IMO), flag states and port states (e.g., US Coast Guard, CDC, FMC, and EPA for the US) among others. In addition, as a requirement of membership, all CLIA cruise line members must adhere to robust set of policies and practices which undergo constant review and improvement and often exceed what international, national, and local laws require.

CLIA cruise line members take pride in the ability to deliver meaningful employment opportunities to a truly global workforce with high satisfaction and retention rates. Cruise lines invest heavily to attract the best people, offering competitive wages, benefits and opportunities for career advancement—not to mention the opportunity to see and travel the world. CLIA oceangoing cruise line members must fully comply with the International Labour Organization’s Maritime Labour Convention (MLC), which sets labor standards for hours of work and rest, health and safety, as well as living conditions onboard.

The cruise industry demonstrates its commitment to responsible tourism across five key areas and has the data and research to back up its investments, advancements, and progress in each of these categories: 

  • Environmental Sustainability 
  • Destination Stewardship 
  • Health and Safety 
  • Workforce 
  • Economic and Social Impact

Worldwide, the cruise industry has already invested more than $22 billion in ships with new technologies and cleaner fuels to reduce air emissions and achieve greater energy efficiencies. Many of these technologies, such as shore-side power, LNG or exhaust gas cleaning systems, did not even exist five to ten years ago.

Guidance for Restarting Cruise Operations

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‘The Love Boat’: How a TV show transformed the cruise industry

‘The Love Boat’: How a TV show transformed the cruise industry

Posted by: Michael Grace May 23, 2022

Last week, CNN writer Tamara Hardingham-Gill interviewed me on my involvement as a writer for The Love Boat in the 1980s, and a book I am writing on the landmark hit TV series was a major factor in creating today’s cruise industry.

love cruise has become the industry

Also, as a Travel Historian focusing on the late 1930s through the 1970s, I was able to share insights about cruise and passenger maritime history during those times.

love cruise has become the industry

Tamara Hardingham-Gill, CNN

From steam-powered ships, to mega-liners, the cruise industry has been through quite a transformation over the years. And the market has skyrocketed.

Back in 1970, an estimated 500,000 people went on a cruise holiday. That figure had jumped to five million by 1997.

So what brought about this sudden surge in interest? According to industry experts, it was mainly down to a certain TV show with a catchy theme tune.

“Come aboard, we’re expecting you!”

Produced by TV legend Aaron Spelling,”The Love Boat” first aired in 1977 and went on to become one of the most successful shows in TV history during its decade long run.

The program, which is still available on streaming services such as Paramount Plus, partnered with Princess Cruises, and episodes were filmed aboard various Princess Cruise ships, the Pacific Princess and Island Princess being the most noted.

‘Greatest product placement’

It’s spawned various spin-offs. The latest, reality dating competition show “The Real Love Boat,” will be filmed on board a Princess Cruise ship, just like the original show, and is due to air on CBS later this year.

Based on a non-fiction book written by former cruise director Jeraldine Saunders, “The Love Boat” centered around ship captain Merrill Stubing (played by Gavin MacLeod) and his on board crew, while different guest actors played passengers each episode.

The show has since been described as “the greatest product placement” ever, serving as a complete introduction to cruising for many of its avid viewers.

“The Love Boat’ really created the cruise industry,” says Michael L. Grace, who worked as a scriptwriter on the program during the 1980s. “Because you had 50 million people watching, and they all wanted to go on a cruise.”

Several modern cruise lines existed when the show began, including Princess, founded in 1965 with a single ship cruising to Mexico. Royal Caribbean had launched in 1968, and Carnival Cruise Line was founded in 1972.

But the cruising demographic was very different to what it is now.

Although cruise companies were apparently keen to attract younger passengers, many people simply didn’t know much about cruising, and those who did had a very specific idea of it.

“Back in the day, people would say cruising was for the nearly dead or newlywed,” says cruise journalist Carolyn Spencer Brown, chief content officer for Cruise Media, LLC.

“So when ‘The Love Boat’ came on and showed people of all ages and races having fun and being lively on a cruise ship, that opened up cruising to a world that didn’t really know it existed.”

Each week, tens of millions of people around the world would tune in to follow the exploits of Captain Stubing, Dr. Adam Bricker (Bernie Kopell), cruise director Julie McCoy (Lauren Tewes), bartender Isaac Washington (Ted Lange) and the captain’s daughter Vicki, played by Jill Whelan, and suddenly going on a cruise soared to the top of many a wish list.

“They [the passengers] would come on the ship,” Grace says of the formula for the hour-long show.

“They’d have a problem. Then the problem is solved and they all come together again. They [the episodes] were like small movies.”

Cruise-building boom

The launch of the “The Love Boat” came at a time when the vast majority of cruise ships on the water were former liners that had been converted. There were few new ships in service.

However, this quickly changed when demand shot up thanks to the success of the show.

“It [the show] did so well that Princess Cruises were selling out their ships,” cruise historian Peter Knego tells CNN Travel. “And that led to the first boom of new cruise ship building in the early 1980s.”

The fact that scenes from “The Love Boat” were occasionally filmed aboard real life cruises, with the passengers serving as extras, only added to the appeal.

“So many cruise lines want to create experiences for you that you probably couldn’t create on your own,” notes Spencer Brown.

“That [becoming an extra on a popular TV show] certainly qualifies as something that doesn’t happen to most people.”

Keen to strike while the iron was hot, existing cruise lines began building brand new purpose-built cruise ships in order to cater to this fast-growing market, while new companies emerged like Celebrity Cruises, founded in 1988.

“Back then, to build new cruise ships, that was a big deal,” says Knego.

During the 1980s, almost 40 new cruise ships were constructed, including Tropicale, from Carnival Cruise Lines and Royal Princess, Princess Cruises’ first purpose-built cruise ship.

“It [Royal Princess] had new features like balconies, which were pretty rare with mainstream cruising,” he adds.

As more cruise lines emerged and began competing with each other, cruising became more affordable, expanding the market even further.

Entertainment focus

“The Love Boat” may also have played a part in the heavy entertainment focus we see on modern day cruise ships.

Outlandish musical performances were often featured on the “The Love Boat,” and they proved to be a big hit with viewers.

During one of the show’s specials known as “The Love Boat Follies,” iconic stage and screen stars Della Reese, Ethel Merman, Carol Channing and Ann Miller sing a rendition of “I’m The Greatest Star” from the 1968 musical “Funny Girl” together.

“It was very spectacular,” says Grace, who is working on a book about the impact of “The Love Boat.”

“And what was so strange is, when they would flash back to the people watching in the audience, it was like a small little club. But the stage was the size of a West End theater.”

Off screen, the Island Princess and its sister ship Pacific Princess, the two ships primarily used for filming towards the start of the series, held main stage production shows that became hugely popular with cruising fans.

This led to the introduction of some grand new features on cruise ships in later years.

“Princess and other cruise lines went on to build ships with state of the art showrooms with huge stages, sound and lighting effects that are now standard on modern cruise ships,” says Knego, adding that the modern atriums seen on cruise ships today can also be traced back to “The Love Boat” ships.

“The two deck lobbies with the grand staircase that was replicated for the studio shoots were early versions of the big atriums that are now popular features on modern cruise,” he says.

Romantic adventures

Romance was understandably a very important factor in “The Love Boat.” While the relationship plots certainly kept viewers entertained, Spencer Brown stresses that this focus was also beneficial when it came to maintaining the notion that “cruises really are quite romantic.”

“For a long time, Princess had all sorts of enhanced amenities that were pointed to romance,” she adds.

“They really embraced this concept all the way through. You could have a balcony, sunset dinners, and rose petals strewn on your bed. All of these lovely, romantic things.”

Long-time cruise enthusiast Judi Patterson, who met her husband Andy when he was working on board another cruise ship, P&O’s SS Oriana, was a fan of “The Love Boat,” but says her own cruising experiences were very different to what was portrayed on screen.

“It [the show] bears no resemblance to reality,” says Patterson. “But it was fun. I don’t know if people actually believe that that’s what happens [on cruise ships].

“It was fun to watch and think that these things might possibly happen.”

“The Love Boat” reruns were still airing around the world years after its last episode, and the show’s fan base has remained incredibly loyal.

Lasting legacy

Spencer Brown, who also met her now husband on board a cruise ship — the couple even got engaged on a cruise — believes that the partnership between “The Love Boat” and Princess Cruises has been the key to its longevity.

“They truly embraced each other in a way that was really genuinely heartfelt,” she says.”The cast members became such a part of the cruise line, and they still are.”

Princess Cruises often holds reunion cruises, with the actors from “The Love Boat” appearing as special guests. The next one is scheduled for October 2022, sailing from Los Angeles to Mexico.

“People stand in line for hours just to get their picture taken with cast members,” says Knego, who’s due to attend the upcoming reunion. “They [the cast] sign autographs and it’s quite a wonderful situation to this day.”

MacLeod was a regular on the popular cruises until his death in 2021.

“People always ask us why ‘The Love Boat’ was so popular and I always say it’s because it gave people something to dream about,” the actor said back in 2015.

“They could dream about being out on the open seas on a cruise and discovering the worlds’ greatest destinations, dreaming about love and of course happy endings since the shows always ended on a high note. I’m proud to have played a role in the growth of the cruise industry.”

Now a billion dollar industry, cruising has evolved considerably since “The Love Boat.” There are currently over 1,200 cruise ports across the world.

More than 100 new ships were built during the 1990s, with most of them significantly bigger than the vessels that featured on the show.

Royal Caribbean’s MS Sovereign of the Seas, considered to be the first mega ship, with a passenger capacity of 2,850, took its maiden voyage in 1998, while Disney Cruise Line was established that same year.

At present, Royal Caribbean’s Wonder of the Seas, an 18-deck cruise ship that has capacity for 6,988 guests and 2,300 crew members, is the current record holder for world’s biggest ship.

While the Covid-19 pandemic undoubtedly devastated the cruise industry, and the past two years have been shaky, things are looking up once again.

Last month, leading global cruise industry trade group Cruise Lines International Association, announced that 75% of its member ships had already returned to service, and nearly all were forecast to be back by late summer.

“To me, the cruise industry is almost a victim of its success,” says Knego, who runs YouTube channel MidShipCinema, which is dedicated to old and new cruise ships.”Because the mainstream cruise ships now carry up to 5,000 people and they’re absolutely massive.

“They don’t have the same kind of intimacy that you had back when ships only carried 800 or maybe 1,200 people like the Love Boats.”

However, there are various cruise companies that offer smaller ships for those keen for a more Love Boat style cruising experience.

Patterson and her husband have taken many trips with leading small ship cruise line Viking, and will be setting off on a world cruise in January 2023.

“We only travel on small ships now,” she says, noting that it’s slightly more expensive to travel on smaller ships. “We had our turn on the bigger ones.”

New Chapter

Pacific Princess and Island Princess, the original Love Boats, have been scrapped in recent years.

Knego managed to photograph the Island Princess during its final days at a scrapyard in India and was able to rescue a few of the furnishings and ornaments, including a bronze mermaid sculpture and some of the furniture from the lobby area of the ship.

He hopes to bring some of the items onto the “The Love Boat” reunion cruise this fall so that the fans on board “can have a tactile connection with the original ships.”

Later this year, “The Real Love Boat” will see another Princess ship, the Regal Princess, take center stage in a TV show, albeit on a very different format.

“It’s good for the cruise industry,” Spencer Brown says of the upcoming series, albeit noting that a reality show is “a pretty radical reinterpretation” from the original show.

“It’s good for all of cruise, because it tells a different story. It tells a fun and romantic story.”

Top image: “Love Boat” cast members, from left, Ted Lange, Gavin MacLeod, Jill Whelan, Bernie Kopell, Lauren Tewes and Fred Grandy. Credit: TV Guide/courtesy Everett Collection

The-CNN-Wire ™ & © 2022 Cable News Network, Inc., a WarnerMedia Company. All rights reserved.

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‘The Love Boat’: How a TV show transformed the cruise industry

By Tamara Hardingham-Gill, CNN

(CNN) — From steam-powered ships, to mega-liners, the cruise industry has been through quite a transformation over the years. And the market has skyrocketed.

Back in 1970, an estimated 500,000 people went on a cruise holiday. That figure had jumped to five million by 1997.

So what brought about this sudden surge in interest? According to industry experts, it was mainly down to a certain TV show with a catchy theme tune.

“Come aboard, we’re expecting you!”

Produced by TV legend Aaron Spelling, ”The Love Boat” first aired in 1977 and went on to become one of the most successful shows in TV history during its decade-long run.

The program, which is still available on streaming services such as Paramount Plus, partnered with Princess Cruises , and episodes were filmed aboard various Princess Cruise ships, the Pacific Princess and Island Princess being the most notable.

‘Greatest product placement’

Based on a non-fiction book written by former cruise director Jeraldine Saunders, “The Love Boat” centered around ship captain Merrill Stubing (played by Gavin MacLeod) and his on-board crew, while different guest actors played passengers each episode.

The show, which spawned several spin-offs, has since been described as “the greatest product placement” ever, serving as a complete introduction to cruising for many of its avid viewers.

“‘The Love Boat’ really created the cruise industry,” Michael L. Grace, who worked as a scriptwriter on the program during the 1980s, told CNN Travel in 2022. “Because you had 50 million people watching, and they all wanted to go on a cruise.”

Several modern cruise lines existed when the show began, including Princess, founded in 1965 with a single ship cruising to Mexico. Royal Caribbean had launched in 1968, and Carnival Cruise Line was founded in 1972.

But the cruising demographic was very different to what it is now.

Although cruise companies were apparently keen to attract younger passengers, many people simply didn’t know much about cruising, and those who did had a very specific idea of it.

“Back in the day, people would say cruising was for the nearly dead or newlywed,” says cruise journalist Carolyn Spencer Brown, chief content officer for Cruise Media, LLC.

“So when ‘The Love Boat’ came on and showed people of all ages and races having fun and being lively on a cruise ship, that opened up cruising to a world that didn’t really know it existed.”

Each week, tens of millions of people around the world would tune in to follow the exploits of Captain Stubing, Dr. Adam Bricker (Bernie Kopell), cruise director Julie McCoy (Lauren Tewes), bartender Isaac Washington (Ted Lange) and the captain’s daughter Vicki, played by Jill Whelan, and suddenly going on a cruise soared to the top of many a wish list.

The passengers “would come on the ship,” Grace says of the formula for the hour-long show. “They’d have a problem. Then the problem is solved and they all come together again. [The episodes] were like small movies.”

Cruise-building boom

The launch of the “The Love Boat” came at a time when the vast majority of cruise ships on the water were former liners that had been converted. There were few new ships in service.

However, this quickly changed when demand shot up thanks to the success of the show.

The show “did so well that Princess Cruises were selling out their ships,” cruise historian Peter Knego tells CNN Travel. “And that led to the first boom of new cruise ship building in the early 1980s.”

The fact that scenes from “The Love Boat” were occasionally filmed aboard real-life cruises, with the passengers serving as extras, only added to the appeal.

“So many cruise lines want to create experiences for you that you probably couldn’t create on your own,” notes Spencer Brown.

Becoming an extra on a popular TV show “certainly qualifies as something that doesn’t happen to most people.”

Keen to strike while the iron was hot, existing cruise lines began building brand-new purpose-built cruise ships in order to cater to this fast-growing market, while new companies emerged like Celebrity Cruises, founded in 1988.

“Back then, to build new cruise ships, that was a big deal,” says Knego.

During the 1980s, almost 40 new cruise ships were constructed, including Tropicale, from Carnival Cruise Lines and Royal Princess, Princess Cruises’ first purpose-built cruise ship.

Royal Princess “had new features like balconies, which were pretty rare with mainstream cruising,” he adds.

As more cruise lines emerged and began competing with each other, cruising became more affordable, expanding the market even further.

Entertainment focus

“The Love Boat” may also have played a part in the heavy entertainment focus we see on modern-day cruise ships.

Outlandish musical performances were often featured on “The Love Boat,” and they proved to be a big hit with viewers.

During one of the show’s specials known as “The Love Boat Follies,” iconic stage and screen stars Della Reese, Ethel Merman, Carol Channing and Ann Miller sing a rendition of “I’m The Greatest Star” from the 1968 musical “Funny Girl” together.

“It was very spectacular,” says Grace, who is working on a book about the impact of “The Love Boat.”

“And what was so strange is, when they would flash back to the people watching in the audience, it was like a small little club. But the stage was the size of a West End theater.”

Off screen, the Island Princess and its sister ship Pacific Princess, the two ships primarily used for filming towards the start of the series, held main stage production shows that became hugely popular with cruising fans.

This led to the introduction of some grand new features on cruise ships in later years.

“Princess and other cruise lines went on to build ships with state-of-the-art showrooms with huge stages, sound and lighting effects that are now standard on modern cruise ships,” says Knego, adding that the modern atriums seen on cruise ships today can also be traced back to “The Love Boat” ships.

“The two deck lobbies with the grand staircase that was replicated for the studio shoots were early versions of the big atriums that are now popular features on modern cruise,” he says.

Romantic adventures

Romance was understandably a very important factor in “The Love Boat.” While the relationship plots certainly kept viewers entertained, Spencer Brown stresses that this focus was also beneficial when it came to maintaining the notion that “cruises really are quite romantic.”

“For a long time, Princess had all sorts of enhanced amenities that were pointed to romance,” she adds.

“They really embraced this concept all the way through. You could have a balcony, sunset dinners, and rose petals strewn on your bed. All of these lovely, romantic things.”

Long-time cruise enthusiast Judi Patterson, who met her husband Andy when he was working on board another cruise ship, P&O’s SS Oriana, was a fan of “The Love Boat,” but says her own cruising experiences were very different to what was portrayed on screen.

The show “bears no resemblance to reality,” says Patterson. “But it was fun. I don’t know if people actually believe that that’s what happens [on cruise ships].

“It was fun to watch and think that these things might possibly happen.”

“The Love Boat” reruns were still airing around the world years after its last episode, and the show’s fan base has remained incredibly loyal.

Lasting legacy

Spencer Brown, who also met her now husband on board a cruise ship – the couple even got engaged on a cruise – believes that the partnership between “The Love Boat” and Princess Cruises has been the key to its longevity.

“They truly embraced each other in a way that was really genuinely heartfelt,” she says. “The cast members became such a part of the cruise line, and they still are.”

Princess Cruises often holds reunion cruises, with the actors from “The Love Boat” appearing as special guests.

The cruise line recently announced that Jill Whelan – now Celebrations Ambassador for Princess Cruises – Bernie Kopell, Ted Lange and Fred Grandy (who played Gopher) would be reuniting for a seven-day trip from August 31 to September 7.

Ezra Freeman, the bartender who appeared on short-lived reality show “The Real Love Boat,” which aired on CBS in 2022, will be joining the cast for the cruise, according to a press release issued by Princess Cruises.

Knego, who has attended previous reunion cruises, says that he’s often struck by the strength of the fan’s love for the show and its stars.

“People stand in line for hours just to get their picture taken with cast members,” says Knego. The cast “sign autographs and it’s quite a wonderful situation to this day.”

MacLeod was a regular on the popular cruises until his death in 2021.

“People always ask us why ‘The Love Boat’ was so popular and I always say it’s because it gave people something to dream about,” the actor said back in 2015.

“They could dream about being out on the open seas on a cruise and discovering the worlds’ greatest destinations, dreaming about love and of course happy endings since the shows always ended on a high note. I’m proud to have played a role in the growth of the cruise industry.”

Now a billion-dollar industry, cruising has evolved considerably since “The Love Boat.”

There are currently over 1,200 cruise ports across the world.

More than 100 new ships were built during the 1990s , with most of them significantly bigger than the vessels that featured on the show.

Royal Caribbean’s MS Sovereign of the Seas, considered to be the first mega ship, with a passenger capacity of 2,850, took its maiden voyage in 1998, while Disney Cruise Line was established that same year.

At present, Royal Caribbean’s Icon of the Seas, a 20-deck ship and a crew of 2,350, is the current record-holder for world’s biggest ship.

While the Covid-19 pandemic undoubtedly devastated the cruise industry, things have bounced back considerably since then, with 14 new ships expected to enter service in 2024 alone.

“To me, the cruise industry is almost a victim of its success,” says Knego, who runs YouTube channel MidShipCinema, which is dedicated to old and new cruise ships.

“Because the mainstream cruise ships now carry up to 5,000 people and they’re absolutely massive.

“They don’t have the same kind of intimacy that you had back when ships only carried 800 or maybe 1,200 people like the Love Boats.”

However, there are various cruise companies that offer smaller ships for those keen for a more Love Boat-style cruising experience.

Patterson and her husband have taken many trips with leading small-ship cruise line Viking.

“We only travel on small ships now,” she says, noting that it’s slightly more expensive to travel on more modestly sized ships. “We had our turn on the bigger ones.”

New chapter

Pacific Princess and Island Princess, the original Love Boats, have been scrapped i n recent years.

Knego managed to photograph the Island Princess during its final days at a scrapyard in India and was able to rescue a few of the furnishings and ornaments, including a bronze mermaid sculpture and some of the furniture from the lobby area of the ship.

In 2022, another Princess ship, the Regal Princess, took center stage, albeit on a very different format, when it appeared in “The Real Love Boat.”

“It’s good for the cruise industry,” Spencer Brown said of the series at the time, noting that a reality show was “a pretty radical reinterpretation” from the original show.

And the latest “Love Boat” themed cruise, featuring meet-and-greets, menus inspired by the show and episode screenings, will be held on board Princess Cruises’ 330-meter Enchanted Princess this summer, sailing from New York to Canada and New England.

“Sailing with our fans brings us so much joy and this cruise will undoubtedly be a special reunion,” Whelan says in a statement . “Taking us back to where it all began – on a Princess Cruise.”

This article was first published in 2022 and updated in 2024.

The-CNN-Wire ™ & © 2024 Cable News Network, Inc., a Warner Bros. Discovery Company. All rights reserved.

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    The show has since been described as "the greatest product placement" ever, serving as a complete introduction to cruising for many of its avid viewers. "'The Love Boat' really created the cruise industry," says Michael L. Grace, who worked as a scriptwriter on the program during the 1980s.

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  18. 'The Love Boat': How a TV show transformed the cruise industry

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    In three decades from the 1970s, cruise passengers increased exponentially. According to industry insiders, that leap in numbers was mainly down to a certain TV show with a catchy theme tune. "Come aboard, we're expecting you."

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    The Love and Harmony Cruise 2022 was the fourth edition of the annual event that brought together the biggest names in the world of reggae and soca, judging by the reviews from participants it was a major success. The amazing 5-day cruise started on April 2, 2022, and came to a climax with an International Flag Night that featured a captivating performance by Edwin Yearwood.

  23. 'The Love Boat:' How a TV show transformed the cruise industry

    "'The Love Boat' really created the cruise industry," Michael L. Grace, who worked as a scriptwriter on the program during the 1980s, told CNN Travel in 2022.

  24. Nigerian Fashion Moves Beyond the Catwalk

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  25. Cruise Industry COVID-19 Facts and Resources

    Cruising has become one of the safest forms of travel and among the most successful industries in mitigating the spread and severity of COVID-19, resulting in few passengers or crew becoming seriously ill or requiring hospitalization compared to hospital statistics for landside patients. The data shows that the cruise industry has led the way ...

  26. 'The Love Boat': How a TV show transformed the cruise industry

    The show has since been described as "the greatest product placement" ever, serving as a complete introduction to cruising for many of its avid viewers. "The Love Boat' really created the cruise industry," says Michael L. Grace, who worked as a scriptwriter on the program during the 1980s.

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