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How to See Profile Visits on Instagram

Last Updated: August 2, 2024

This article was co-authored by Wayne Dang and by wikiHow staff writer, Darlene Antonelli, MA . Wayne Dang is a Fast Food Expert & Video Creator specializing in sharing restaurant and fast food reviews. Wayne has a follower base of over 90,000 YouTube subscribers and his videos have over 21 million views. He also has over 1.2 million followers on Tiktok. Wayne is known for his high energy and entertaining content. Some of his most popular content includes secret menu reviews and trying special items at restaurants. This article has been viewed 104,061 times.

This wikiHow teaches you how to see profile visits on Instagram by switching to a business or creator account. Since only business accounts are able to see these stats, you'll need to switch to a business or creator profile first. Luckily, you don't actually need a business to accomplish this, but note that your profile will become public when you switch. You'll also need a Facebook page for your business if you want to access all the insight stats available. Once you've switched to a business or creator account, you'll start seeing a count of profile visits in the last 7 days at the top of your profile.

How to Turn on Profile Views on Instagram

Open Instagram and open the Settings menu. Select Account from the settings and then choose Switch to Professional Account . Your profile will become public and you will see how many people have viewed your account in the last 7 days.

• Which option you pick is up to you, according to which account type is best suited to your needs. A business account is more suited for retailers, local businesses, brands, organizations, and service providers. A creator account is more suited for public figures, content producers, artists, and influencers. [2] X Research source
• After you tap either Creator or Business , you'll need to tap Next to continue.

• A list of all your Facebook pages appears. If you want to create a Facebook page, tap Create a New Facebook Page . Follow the on-screen prompts to create a new Facebook page.
• Tap Next to continue.

• Tap Done to continue. You'll be redirected to the home feed with a pop-up telling you that your business or creator account is ready.
• You will start seeing how many visits to your profile you've had in the last 7 days at the top of your profile.

Expert Q&A

• You can look at Insights in the three-line menu in the top right corner of the app to further break down your profile visits, follows, and interactions. [3] X Research source Thanks Helpful 0 Not Helpful 0

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Expert Interview

Thanks for reading our article! If you’d like to learn more about instagram, check out our in-depth interview with Wayne Dang .

• ↑ https://help.instagram.com/502981923235522
• ↑ https://www.socialmediaexaminer.com/instagram-creator-accounts-what-marketers-need-to-know/
• ↑ https://help.instagram.com/1533933820244654

About This Article

1. Open Instagram and tap the account icon to go to the profile page. 2. Tap the three-line menu. 3. Tap Settings and Account . 4. Tap Swich to Business (or Professional) Account . 5. Follow the on-screen prompts to create your business or professional account. Did this summary help you? Yes No

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Instagram Statistics: Key Demographic and User Numbers

Written by Backlinko Team

Since its launch in October 2010, Instagram has seen a meteoric rise to 2 billion active users, making it one of the top 4 social networks worldwide. How does that translate in terms of scale? Well, over one-third of the world’s active internet users will access the app EACH month!

So how many people use Instagram right now in 2024?

In this data-driven roundup on the platform’s users and demographics, you’ll see exactly why Facebook paid $1 billion in cash and stock to buy the photo-sharing platform 24 months after launch.

Instagram Statistics (Top Picks)

How many people use instagram mau vs. dau, number of instagram monthly active users (maus), instagram user growth rate history, most instagram users by country, ranked 3rd: most used social media platforms worldwide, popular instagram user demographics, average number of instagram followers.

• Average Time Spent on Instagram Per Day
• What’s The Best Time To Post On Instagram?

People visit Instagram’s free app to connect, discover, and be inspired. These emotional ties make it the ultimate platform for brands to connect with their audience, as well as take advantage of influencer marketing opportunities.

Let’s dive into the most jaw-dropping discoveries from one of the most popular Android and iOS apps to date:

• MAUs – Instagram monthly active users: 2 billion monthly active users access the Instagram app globally.
• With 2 billion monthly active users Instagram is ranked as the 3rd most popular social network by number of users. In front are Facebook with 3.07 billion, and YouTube with 2.5 billion users.
• 35.21% of the 5.68 mobile users worldwide access Instagram monthly, exceeding the population in Europe and North America combined.
• Instagram is most popular in India, with 385.35 million users, followed by the United States (166.15 million), Brazil (133.05 million), Indonesia (99.4 million) and Turkey (58.45 million).
• People spend an average of 33.9 minutes a day on Instagram.

Social networks are typically ranked and measured by the size of their active user base on a monthly and daily basis.

Monthly Active Users Definition (MAUs): These are registered and logged-in users who visit Instagram’s App or web application within 30 days from the date of measurement.

Daily Active Users Definition (DAUs): These are registered and logged-in users who visit Instagram’s App or web application every day.

According to Instagram’s parent company Meta’s Q3 2022 earnings call, the current known number of Instagram users is 2 billion monthly active users (MAUs).

Company didn’t disclose recent figures on the number of daily active users but it already hit 500 million daily active users back in 2017 (with 800 million monthly active users at a time).

The last official release confirmed the number of people on Instagram is currently over 2 billion monthly active user accounts (1 billion increase in 4 years).

The 2 billion MAUs made Instagram the 4th largest social network worldwide, with 37.04% of the world’s 5.4 billion internet users accessing the app monthly.

Key Statistics:

• According to the latest official data, Instagram has 2 billion monthly active users (MAUs) globally.
• Right now, the country with the largest addressable Instagram ad audience size is India ( 385.35 million ), followed by the United States (166.15 million) and Brazil (135.05 million).
• 37.04% of the world’s 5.4 billion active internet users regularly access Instagram.
• 35.21% of the world’s 5.68 billion active mobile phone users access Instagram.
• 38.68% of the world’s 4.95 billion active social media users access Instagram regularly.
• 24.94% of the world’s 8.02 billion population uses Instagram monthly. Instagram’s monthly user base exceeds the total population of Europe and North America combined.

Sources: Meta , TechCrunch , DataReportal , World Bank

Instagram’s MAU Timeline:

After the owners Kevin Systrom and Mike Krieger changed their name from Burbn, Instagram launched a year later on October 6th, 2010, and snatched up 100,000 users in a week!

In 67 days, Instagram hit 1 million monthly users, and by February 2011, funding from investors resulted in the app getting valued at $25 million.

It took Instagram a year to hit 10 million MAUs. Then with the launch of an iPhone app, Facebook acquired the social network after 24 months of the original release date with 30 million monthly active users.

It took 7.7 years for Instagram since its launch to reach more than 1 billion monthly active users and 11.2 years to hit 2 billion monthly active users worldwide.

Notable Instagram MAU Milestones:

• February 2013: Instagram hit 100 million users (MAU)
• June 2016: Instagram hit 500 million users (MAU)
• June 2018: Instagram hit 1 billion users (MAU)
• October 2022: Instagram hit 2 billion users (MAU)

According to estimates, the company has been adding over 70 million new users every year – This user growth rate has been consistent since 2020.

Global Instagram Monthly Active User Growth Rate

Below is the latest data available via Instagram (Facebook).

• 2020 to 2021 – 170 million user growth
• 2021 to 2022 – 70 million user growth
• 2022 to 2023 – 70 million user growth
• 2023 to 2024 – 50 million user growth
• 2024 to 2025 – 40 million user growth

Note: Data is based on estimates and includes forecasts. eMarketer estimates suggest around 1.51 billion Instagram monthly active users (below the company’s reported 2 billion monthly active user base) and are lower due to differences in methodology and accounting for spam, fake, and business users.

Another interesting estimate they’ve made is about the US growth of the platform:

US Instagram Monthly Active User Growth Rate

• 2020 to 2021 – 4.31% year-over-year change
• 2021 to 2022 – 3.98% year-over-year change
• 2022 to 2023 – 4.05% year-over-year change
• 2023 to 2024 – 3.75% year-over-year change
• 2024 to 2025 – 3.47% year-over-year change

Note: Data above includes forecasts.

As the platform has become more accessible to the world with new features like instant translation, Instagram has seen some impressive growth outside of the US.

What you have to consider with Instagram’s growth is that there are only 5.68 billion mobile users worldwide, and so far, a whopping 35.21% of them have the app.

Instagram Reach Rates

Below, we see Instagram’s estimated penetration rates in select countries ranked by Instagram ad reach rate vs. population aged 18+

And here is the detailed table.

Sources: Statista , eMarketer , DataReportal , eMarketer

Next up, we look at which country has the most Instagram users.

In 2024, 90.11% of Instagram’s 1.68 billion users that can be potentially reached with adverts on the platform are outside the US.

The countries with the most active accounts accessing the photo-sharing app are India with 385.35 million users, followed by the United States with 166.15 million, Brazil (133.05 million), Indonesia (99.4 million), and Turkey (58.45 million).

This international presence, as you see below, makes Instagram especially appealing to both influencers and brands for advertising:

Source: DataReportal

How Many Americans Use Instagram?

According to the latest eMarketer estimates, Instagram has 143.2 million active users in the US, accounting for 41.9% of the population.

Source: eMarketer

In 2024, Instagram is currently ranked 3rd out of all social media networks worldwide, with over 2 billion people using the app each month. Parent company Facebook owns four of the five top-ranked social networks (Facebook, WhatsApp, Messenger, and Instagram).

Right now, there are over 4.95 billion social media users globally. Hopefully, that will put some perspective on how dominant some of the players in the table below genuinely are!

Source: Statista

The United States has over 166.15 million Instagram users, making it the country with the 2nd largest Instagram audience worldwide.

In the US, 75% of people aged 18-24 use Instagram making up the largest group by age, followed by 57% of 25-30 year-olds.

Launching in 2010, Instagram has had plenty of time to become part of the younger generation’s lives. So much so that over half of millennials use Instagram and two-thirds of Generation Z.

Next up, we take a look at the current demographics of the world’s biggest social media platform.

Instagram User Demographics by Gender

Instagram’s user base is almost evenly split by gender.

• Globally: 47.6% of Instagram users aged 18+ are female and another 52.4% are male.
• United States: 55.4% of Instagram users aged 18+ are female and 44.6% are male.

Instagram User Age Demographics in the US

To get an idea of who uses Instagram the most, here’s a breakdown of the age-related demographics among US adults:

Here are the exact numbers:

• 78% of people aged 18-29 use Instagram
• 59% of people aged 30-49 use Instagram
• 35% of people aged 50-64 use Instagram
• 15% of people aged 65+ use Instagram

US Regional Demographics of Instagram Users

• 53% of people living in an urban area use the app
• 49% of people living in a suburban area use the app
• 38% of people living in a rural area use the app

Instagram User Education Demographics in the US

• 37% of people educated at high school or less use the app
• 50% of people educated at the college level use the app
• 55% of people educated at more than college level use the app

Instagram User Income Demographics

• 37% of people earning less than $30,000 use the app
• 46% of people earning between $30,000 to $69,999 use the app
• 49% of people earning between $70,000 to $99,999 use the app
• 54% of people earning more than $100,000 use the app

Sources: DataReportal , Statista , Pew Research

According to a study by Mention, the vast majority of Instagram users have less than 10,000 followers .

Brands turn to micro-influencers to promote their products, typically with 50,000 to 100,000 followers.

As you’ll see below from the breakdown of users and followers, this is only 3.15% of the platform’s total population.

• 26.43% of users have less than 1,000 followers
• 49.94% of users have between 1,000 to 10,000 followers
• 15.21% of users have between 10,000 to 50,000 followers
• 3.15% of users have between 50,000 to 100,000 followers
• 3.89% of users have between 100,000 to 500,000 followers
• 0.62% of users have between 500,000 and 1 million followers
• 0.76 of users have more than 1 million followers

Top 10 Most-Followed Instagram Accounts

Ignoring Instagram’s profile as the number one followed account on its platform, the top-ranked list is like a who’s who from music, sports, and entertainment.

Some celebs on the list like Kylie Jenner and Kim Kardashian enhanced their fame and income through social media platforms like this.

• Instagram – 676.41 million followers
• Cristiano Ronaldo – 638.55 million followers
• Leo Messi – 504.5 million followers
• Selena Gomez – 424.94 million followers
• Kylie – 397.37 million followers
• Dwayne Johnson – 395.96 million followers
• Ariana Grande – 377.21 million followers
• Kim Kardashian – 361.06 million followers
• Beyoncé – 316.73 million followers
• Khloé Kardashian – 307.28 million followers

Sources: Mention , Social Blade

Average Time Spent on Instagram per Day

According to the latest data, Instagram users worldwide on Android devices spend an average of 33.9 minutes per day (16 hours 56 minutes per month) on the app.

In the US, across all devices, the average time spent on Instagram per day is 33.1 minutes among users ages 18+.

To put in perspective, the average time spent on Instagram is behind TikTok, Youtube, and X (Twitter).

Here’s the complete data on the average time spent per day on Instagram by adult users in the US:

In the US, Instagram users aged 18-24 spend the most time on Instagram – an average of 53 minutes per day.

Here’s a detailed breakdown of the average time spent on Instagram among US adult users by age:

Sources: DataReportal , eMarketer 1 , eMarketer 2

What’s the Best Time to Post on Instagram?

On average, the best time to post on Instagram is between 9:00 am and 1:00 pm . However, posting on different days of the week can considerably alter your follower’s engagement levels.

What are the best days to post on Instagram? Tuesdays at 10:00 am, and Thursdays between 09:00 am to 11:00 am.

Best Times to Post on Instagram Daily

Here we have the most popular traffic and engagement times on Instagram, and overall you want to avoid posting on Sunday as it has the lowest user interaction out of the seven days.

• Monday: 11:00 am – 2:00 pm
• Tuesday: 10:00 am – 1:00 pm
• Wednesday: 10:00 am – 1:00 pm
• Thursday: 9:00 – 11:00 am
• Friday: 10:00 am – 11:00 am
• Saturday: 10:00 am – 11:00 am
• Sunday: 10:00 am – 11:00 am

What About Time Zones?

If you have followers split across different countries or even the East / West Coast of America, this can make a difference to your engagement.

The simplest way of tackling this is to use Instagram’s insights tool, the free analytics available in the app to all professional account users.

• Go to your profile page, and click the menu icon in the top right
• Click on insights from the list
• Click on the audience tab
• Then, scroll down to the Cities and location section

By checking this data out, you can work out what time zones the majority of your users are in, then plan your posts around that with the top engagement times I’ve added above!

Source: Sprout Social

There you have it, that’s it for my Instagram user base statistics.

This roundup was a tough one to put together as Facebook doesn’t regularly publish as much data about the other platforms they own, even the second most logged-in social network Instagram.

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Flufi offers a unique way to view public Instagram profiles with statistics, followers, stories, posts, reels and tags. You can easily browse your favorite creators on Instagram without having to log in or create an account, while keeping your privacy safe.

When you find an Instagram profile you're interested in, simply click the Load Stories and Highlights button. All stories from the last 24 hours and those pinned to the profile will be displayed within seconds.

You can use the buttons next to the image. Flufi supports downloading Instagram photos and videos to computers and smartphones as well. The save option is intended for private use only.

A private profile is private for a reason. It is not possible to view private Instagram profiles via Flufi.

Yes, access to public information is within the limits of the law. However, please remember that the ownership rights of photos and videos belong to their creators. The Flufi platform is completely free to use.

Flufi features

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The Story Viewer feature lets you browse public Instagram stories smoothly without leaving any trace. Use this tool to check out Instagram profiles without affecting your online presence or viewing history. Plus, you can save stories you like to watch later, even after the 24-hour mark!

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Frequently asked questions

The first to launch the Stories engine was the Instagram app. A version with this functionality was released in August 2016. To date, Instagram Stories analogues have launched almost all major social networks. Stories are photos and 10-second videos on which the user can overlay text in different designs, emoticons or even handwritten signatures. An important difference between such posts and regular publications is that they are automatically deleted after a day and become inaccessible to subscribers.

Today, the considered social network functionality is one of the most popular ways of communication, allowing users to exchange photos and short videos with their friends. Every time you view a story, the users who shared it can see that you have viewed it in their browsing statistics. But what if we want to view Instagram story anonymously?

Instagram story viewer is a handy tool that allows you to track the content of any user's publications without taking into account statistical data. All you have to do is copy the username and search. The service will then automatically present the user's profile information with the most recently published stories. Click on the one you want to watch and watch it anonymously. Your browsing will not be counted in the statistics of the social network.

Another advantage of using our service is the ability to watch Instagram without registering on a social network, that is, you do not need to create an account. You can go to any public profile and easily see the latest publications and stories.

In the official application and on the website, there is no way to download videos or photos and save them to your device. But there is such an opportunity on the Insta-Stories-Viewer website - for this, in the pop-up, just click the Download button. And all this is completely anonymous! The account user will not be able to figure out the anonym in any way.

If a user has active stories, then the function "View reposts of stories" is available to him in the application, this function is provided in order to track the engagement of subscribers. Therefore, if you want to watch Instagram incognito, then you should not share them.

In addition to the usual stories in the profile header, the user can make the so-called "pinned" or highlights. This functionality is also widely used. You can add any stories from the archive to albums, where they go 24 hours after publication. When placing materials in the highlights block, the user must come up with the name of the album.

It is important to note that our service allows you to work only with public accounts, private accounts, unfortunately, are not available for viewing.

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Profile Analyzer

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WHAT IS A PROFILE ANALYZER FOR INSTAGRAM?

The Instagram Profile Analyzer is an AI tool that conducts a thorough Instagram profile analysis. The metrics and visualized graphs will help your promotion and content idea generation when you analyze TOP profiles in your niche. The tool doesn't need to be downloaded or registered.

How does Instagram Profile Analyzer work?

Inflact collects statistics on an Instagram profile and analyzes 13 metrics, which are Number of followers; Engagement rate; Average user activity; Posts per day, week and month; Uploads number; Most popular post time; Top hashtags used; Top caption words; Audience interests; most commented posts and most liked posts. For your convenience and to help better understanding, Inflact provides you with infographics.

How to use the Profile Analyzer for Instagram?

To start using Profile Analyzer, just type in the username of a person whose account you want to analyze without the @ sign and click Analyze. You get the results in less than 30 seconds.

How many profiles can I analyze?

The number of accounts you can scan is unlimited. Get valuable statistics on as many profiles as you need free of charge.

Can I analyze any Instagram profile?

You can analyze any public account. Inflact can't perform an analysis of private accounts.

Can Instagram Profile Analyzer help me grow on Instagram?

Sure. You can use the results of the analysis to compare yourself with your competitors and have a clear vision of where to direct your efforts by using hashtags, captions, and publishing time analysis. By analyzing your account, you will get insights into your account management strategy's weaknesses and strengths. It will help you to improve your profile and boost followers.

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650+ Best Instagram Captions for 2024: Good, Cool, Funny & Cute

Published: May 28, 2024

Like most millennials, I consider myself an Instagram native. I’ve used the platform for both my work and personal life for what feels like a lifetime, and in doing so, I’ve had to come up with thousands of Instagram post captions.

And, after putting different approaches and trends to the test throughout the years, I have a solid idea of what works and what doesn’t. But more importantly, I understand how difficult it is to write a caption from scratch — one that conveys exactly what you want in a way that compels your audience.

That‘s why I compiled some of the best Instagram captions for every type of brand and post I’ve seen. Whether you want to sound cool, make a funny quip, or come across as cute, you'll find something to use or reference to get your creative juices flowing. But first, let’s go over recent data and how that might factor into the way you create captions.

Table of Contents

Data-Backed Instagram Caption Strategies

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• Spot the CEO.
• “The greatest glory in living lies not in never falling, but in rising every time we fall.” — Nelson Mandela
• My favorite exercise is a cross between a lunge and a crunch ... I call it lunch.
• Patience — what you have when there are too many witnesses.
• Don’t give up on your dreams. Keep sleeping.
• What's a queen without her king? Historically speaking, more powerful.
• Be yourself, there’s no one better.
• The scenic route is always better.

I’ve seen plenty of marketers struggle with their captions. In fact, out of the 697 marketers recently surveyed by HubSpot for our Instagram Engagement Report , 23% stated creating relevant and engaging captions was one of the biggest challenges for their brand.

With that in mind, I turned some of my takeaways from HubSpot’s survey into quick, actionable strategies you should keep in mind while creating captions in 2024. Here’s the breakdown:

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Use captions that evoke an emotional response.

Up to 58% of marketers agreed that emotional resonance enhances user engagement, and they even put it above technical aspects like visual editing and effective hashtag use.

A good way to put this to practice is creating unique posts with bright, appealing visuals and short, snappy captions that are unique, relatable, or funny to resonate emotionally with your audience.

Play around with caption length.

HubSpot found captions between 1 and 20 characters were the most engaging. And although the engagement dropped the longer they got after that, the trend reversed the closer posts got to the character limit (2,200).

The takeaway? Either keep it brief and fun, or share what’s been sitting in the depths of your mind, and don’t hold back.

Capitalize on the content Instagram users want to see.

Marketers also agree that content showcasing brand products and services (37%), funny content (34%), and relatable content (28%) are the three top-performing content types in their Instagram marketing strategy.

The key to ensuring that’s the case is taking advantage of elements like captions to infuse your brand’s unique personality into the content. After all, there’s a reason why these are also the most memorable content types for consumers.

Use at least an average of 7 hashtags for your posts.

Hashtags are still important. Marketers surveyed by HubSpot believe that hashtags have a tangible impact on comments (51%), impressions (47%), likes (46%), and shares (32%).

But what’s the right number? Well, 11 or more hashtags perform best, followed closely by posts with four or fewer hashtags. Posts with 6–10 hashtags only performed slightly worse than the previous two, so anything in between is a good compromise if you’re having a hard time finding relevant hashtags for your posts.

Use emojis sparingly.

HubSpot found the sweet spot is 6–10 emojis . That said, posts with zero to five emojis performed similarly in terms of engagement. However, unless the goal of your post is coming across as spammy or chaotic, you want to be careful about your emoji usage.

I recommend erring on the side of caution. I might add an emoji to the occasional post when I believe it’ll make the caption more expressive, but I try not to let them overwhelm my captions.

Leverage image posts to engage users with your captions.

Image posts continue to be the best way to grab your audience’s attention. Marketers agree that when image posts connect, they get the most comments (29%) and a significant amount of likes (28%), which is why they devote up to 67% of their context mix to them.

And that makes sense — it’s one of the easier content types to produce, so I suggest using them frequently as part of your strategy. Just note that doesn’t mean you should ignore video or reels. Although, in most cases, the content in these formats does the talking, you can also enhance their impact with unique captions.

That said, the more posts you craft, the more captions you’ll need. So, without further ado, here are a ton of captions to help inspire your Instagram posting efforts!

Your Instagram business account is one of the best places to showcase your brand personality while still delivering business updates in an engaging way. You can use the captions below for most social media content ideas , but feel free to customize them depending on your specific post.

Business Instagram Captions

In my experience, captions humanize your business way more than your average paid ad. Your business Instagram captions are an opportunity to give your brand some personality while getting the word out about your product or service offering.

Here are some of our go-to captions that prospects and customers will love.

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• Good evening, [city]! We're in town for [event] at Booth [#]. Stop by and say hi!
• “If you‘re offered a seat on a rocket ship, don’t ask what seat. Just get on." — Sheryl Sandberg, COO of Facebook
• Our [#]-person squad completed the [road race name]! And we did it all for the post-run sneaker selfie. 👟
• We got product in the pipeline ... check back for an exciting announcement on [date]!
• Diversity isn‘t a recruitment metric — it’s an ingredient for success. At [company], we thrive on the unique backgrounds, experiences, and perspectives of our people.
• Spot the CEO. 😉
• Keep going.
• At [company name], our best asset is our people.
• We had a great time with our customers at [meeting/event]! @[client/partner], you guys rock.
• Thrilled to have [customer] at our office today! Come back any time. 😊
• [Company name] is off for [holiday]! We hope you all have a safe long weekend.
• Big things have small beginnings. [Company]'s HQ began right here.
• “It is better to fail in originality than to succeed in imitation.” — Herman Melville
• How many [company name] employees does it take to spell “TEAM”?
• Want to work with these awesome people, working on a lot of awesome things? We're hiring! Click the link in our bio to see our current openings.
• Check, check, one, two ... is this thing on? [Company name] is now on Instagram! Follow us to learn about our culture, product, and (awesome) people.
• Tired of [customer pain point]? We’ve got good news. Click the link in our bio to learn about [product]’s latest feature.
• [Company] presents our latest product — made with love just for you. ❤️ Link in bio to learn more.
• Stop wasting time with [customer pain point]. Our [product] will help you achieve [X] more efficiently — just ask our current customers. Check out our latest case study here: [Link]
• Handmade in [location] and delivered to your door. That’s the [Company] promise.
• When life gives you lemons, you make lemonade. When [company name] gives you [type of product], you make money.

Small Business Captions

Running a small business? You can use a friendlier tone in your Instagram posts, emphasizing your products’ better quality and advertising the benefits of purchasing from local or small businesses. I’ve found the best way to advertise for small businesses is by focusing on handmade or locally sourced products in particular.

• Made with love and care in [city]. Order yours online.
• Every order and customer means the world to us — thank you for your support!
• The best things start small and simple. Learn about our process at the link in bio.
• We put our heart and soul into every product we create, and we hope you can taste the difference.
• Join our revolution — we promise it's worth the buzz.
• Shop small, save big.
• Passion fuels our business, creativity drives our journey.
• Small business, big heart.
• From our small business to your doorstep, delivered with ♥.
• Handcrafted perfection.
• Shop small, support your local economy.
• Shop local, feel good.
• Quality > quantity.
• Treat yourself with a [product/service] made just for you.
• Create connections and spread joy. Come in today to experience the [business name] difference.

Coming Soon Captions for Instagram

If you have something new coming down the line, why not generate some buzz with a series of Instagram posts? Here are some captions to get the conversation going and increase anticipation for new products, releases, or business expansions.

Image%20Source

• Mark your calendars. Something amazing is coming your way on [date].
• The countdown is on.
• Stay tuned for something special.
• Join us on our mission to make a difference starting from [date].
• You won't want to miss this. We partnered with [company] to bring you the latest in [industry].
• Get ready to meet our latest creation.
• The wait is almost over. Launching on [date].
• We've got something incredible in the works, and we can’t wait to share more with you.
• No need for binoculars. Something big is on the horizon.
• We‘re brewing up something exciting, and we can’t wait for you to be a part of it.
• Something special is in the works — can you guess what it is?
• We've been keeping a little secret from you … Stay tuned.
• A new adventure is about to begin. New [city] location opening on [date].
• Keep your eyes peeled for our big announcement on [date].
• Can't wait to share our latest project with you. Sign up on our website for updates.

Catchy Instagram Captions for Business

Showcase your brand personality a little more with a catchy caption or saying. A catchy caption can convey your brand ethos, your entrepreneurial spirit, or your company values . The below options can effectively be used for business updates or news.

• We’re here to make a difference, not just a profit.
• No matter how small, every success counts.
• Good things come to those who hustle.
• Expect the unexpected.
• Keeping it simple with our latest launch.
• Service is not just a transaction, it's an experience.
• It's never too late to start — just do it.
• Believe in your dreams, and the rest will fall into place.
• Make waves in your business, or get lost in the sea of competition.
• Whatever you do, do it with all your heart.
• Success is not final, failure is not fatal: it's the courage to continue that counts.
• Creating experiences, one [product] at a time.
• Small things can make a big difference in a business.
• Find your happy place here.

Business Meeting Captions for Instagram

Feel like a business meeting isn’t Instagram-worthy? Think again. I find posting about my meetings a great opportunity to showcase HubSpot’s company culture. It can also show my followers just how hard I’m working to make better content for them. Here are a few of my favorite business meeting captions that you can customize.

• Generating our next big idea with the brightest minds we know. P.S. We’re hiring!
• When we come together, we achieve great things.
• Collaboration is the key to success.
• The only way to do great work is to love what you do.
• Meetings that matter, for a purpose that counts.
• In the right company, your ideas will flourish.
• Everything is possible when you have the right people in the room.
• There's no substitute for hard work and determination.
• When passion meets purpose, great things happen.
• We believe there are no bad ideas. We love facing challenges head-on.
• The best ideas come to life in a room full of great minds.
• Surround yourself with positive people who lift you higher.
• We may have different perspectives, but we're working towards a common goal.
• Even a ten-minute business meeting can be the key to unlocking limitless possibilities.
• We work hard, we play hard, and we achieve great things together.

Quote Instagram Captions

When I can’t quite find the right words, there’s always a quote out there to help me convey that idea instead. Using quotes for your Instagram caption is a great way to evoke and share your emotions. Quotes can propel people to think more open-mindedly, and optimistically — or even motivate them to do something great. Below is a list of some of our favorites.

• “Always remember that you are absolutely unique. Just like everyone else.” — Margaret Mead
• “You change the world by being yourself.” — Yoko Ono
• “In the end, it‘s not the years in your life that count. It’s the life in your years.” — Abraham Lincoln
• “What I know for sure is that speaking your truth is the most powerful tool we all have.” — Oprah Winfrey
• “The purpose of our lives is to be happy.” — Dalai Lama
• “You only live once, but if you do it right, once is enough.” — Mae West
• “Live in the sunshine, swim the sea, drink the wild air.” — Ralph Waldo Emerson
• “I would rather die of passion than of boredom.” — Vincent van Gogh
• “Success isn’t about the end result, it’s about what you learn along the way.” — Vera Wang
• “It does not matter how slowly you go as long as you do not stop.” — Confucius
• “Everything you've ever wanted is on the other side of fear.” — George Addair
• “You become what you believe.” — Oprah Winfrey
• “Believe you can and you're halfway there.” — Theodore Roosevelt
• “The way to get started is to quit talking and begin doing." — Walt Disney
• “Love the life you live. Live the life you love.” — Bob Marley
• “My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style.” — Maya Angelou
• "Embrace what makes you unique, even if it makes others uncomfortable.” — Janelle Monae
• “Success is a collection of problems solved.” — I.M. Pei
• “To be beautiful means to be yourself. You don’t need to be accepted by others. You need to accept yourself.” — Thich Nhat Hanh
• “In a gentle way, you can shake the world.” — Gandhi
• “I dream. Sometimes I think that’s the only right thing to do.” — Haruki Murakami
• “We become what we think about.” — Earl Nightingale
• “Success is not final, failure is not fatal: it is the courage to continue that counts.” — Winston Churchill
• “You are never too old to set another goal or to dream a new dream.” — C.S. Lewis
• “If you are depressed you are living in the past. If you are anxious you are living in the future. If you are at peace you are living in the present.” — Lao Tzu
• “Life is like riding a bicycle. To keep your balance, you must keep moving.” — Albert Einstein
• “If you are working on something that you really care about, you don’t have to be pushed. The vision pulls you.” — Steve Jobs
• “Security is mostly a superstition. Life is either a daring adventure or nothing.” — Helen Keller
• “Stay true to yourself and never let what somebody else says distract you from your goals.” — Michelle Obama

Good Instagram Captions

• 'If you're offered a seat on a rocket ship, don't ask what seat. Just get on.' — Sheryl Sandberg, COO of Facebook
• There are 16-year-olds competing at the Olympics, and some of us (me) still push on pull doors.
• Friday ... Our second-favorite F word.
• You think nothing is impossible? Try getting me out of bed before 12 PM.
• Well, enough about me. Let’s talk about you. What do you think about me?
• I have no idea what I was doing before you came around. Sleeping, probably.
• Being an adult is like folding a fitted sheet. No one really knows how.
• Everyone has that one annoying friend. If you don’t have one, then it’s probably you.
• It's okay if you don't like me. Not everyone has good taste.
• Catch flights, not feelings.

If you’re looking for Instagram captions for your personal Instagram profile, we’ve got you covered. The good news? The captions below are also a great option for businesses with a more casual or personable brand voice.

Short Instagram Captions

A picture is already worth a thousand words — there’s no need to go on and on in your captions. I always make sure I’m choosing the best photo or video from a set so it can speak for itself. Take the captions below and change them to suit your exact post. It may be enough to tag someone who’s in the photo, give credit if you’re reposting, or prompt people to check out your bio.

• Credit: @[account]
• This week’s photo dump.
• Photo dump sacrifice for the algorithm god.
• Scroll →More info in bio.
• Link in bio.
• Sneak peek →
• [Product] in production at our factories.
• @[account] x @[account]. Coming soon.
• [The most dominant color in your post, i.e., “Red,” “Blue,” etc.]
• [Hashtag relevant to your post]
• [Emoji relevant to your post]
• [Relevant word 1] + [Relevant word 2]
• Happy [weekday]! [hashtag]
• Happy [holiday of the day]!
• [hashtag] Image Source
• You can find me at [place you most often frequent].
• In [place where the photo was taken].
• An ode to [item in the image or video].
• Thinking about [relevant word].
• 2:38 pm. [Or time when the photo was taken]
• Time passing.
• From the archives.
• Mentally here.
• Couldn’t pick one.
• That’s all for now.
• I can’t. I simply cannot. [Emoji]
• Immediately yes.
• Immediately no.
• My favorite hour.
• Taking it slow.
• Once upon a time …
• We/I/You/@[account] know(s) what’s up.
• The only thing stopping you is you.
• Good food, good mood.
• And the boredom award goes to …
• My life, my rules. At least 62% of the time.
• We’re all still healing.
• Be the type of person you want to meet.
• It starts with you.
• Call it what you want.
• I’ve never been a fan of change, but I’d follow you anywhere.

Funny Instagram Captions

We don’t always have to take social media so seriously, so explore some funny Instagram captions for your upcoming posts.

Instagram can be a tool to convey aesthetic picture-taking or stoic model shoots, and it can also be a fun place to share laughs or lighthearted content. Sharing a funny caption can boost your page’s personality and potentially brighten someone else’s day. I hope the following captions make you crack a smile.

• Glitch in the matrix.
• I need a six-month holiday twice a year.
• We tried to be normal once. Worst two minutes of our lives!
• There are 16-year-olds competing at the Olympics, and some of us (me) still push on “pull” doors.
• That awkward moment when you‘re wearing Nike’s and you can't do it.
• I'm just a girl, standing in front of a salad, asking it to be a cupcake.
• What if we told you ... you can eat without posting it on Instagram?
• I know the voices in my head aren't real, but sometimes their ideas are just too good to ignore.
• We don‘t know what’s tighter: Our jeans or our company culture.
• We don‘t care what people think of us. Unless they’re our customers. We definitely care what customers think of us.
• All you need is love ... and investors. All you need is love and investors.
• Hi, we're [company name]. We build amazing apps and eat amazing apps.
• They say, “Do what you love and money will come to you.” Let’s see what happens. I just ordered tamales.
• My favorite subject in school was recess.
• No thoughts, brain empty, just tacos and cats.
• [Food item] so good it’s got me weak in the knees.
• The best part about waking up is going to sleep eighteen hours later.
• For legal reasons, this is not a joke.
• The older you get, the better you get, unless you’re a banana.
• Bring the alcohol! Because no great story started with someone eating a salad.
• Don't worry, if plan A fails. There are 25 more letters in the alphabet.
• If you’re not supposed to eat at night, why is there a light bulb in the refrigerator?
• First rule of Sundays: If you can’t reach it from your couch, you don’t need it.
• If you fall, I will be there. Signed, Floor.
• The first thing I do after coming to work is log off.
• I used to think I was indecisive, but now I am not so sure.
• Friends buy you lunch. Best friends eat your lunch.
• Darn it, just accidentally had another thought again.
• My goal this weekend is to move … just enough so people don’t think I’m dead.
• Looking at these pictures won‘t fix all your problems, but it’s a good start.
• My sauce is too hot. That‘s why you’ll never ketchup.
• Google Maps said it's MY TURN.
• I got my haters seasick, they see me and get sick.
• If there would be an award for being lazy, I would send someone to pick it up for me.

Clever Instagram Captions

Trying to come up with some clever IG captions on your own can be a lot of work, so I’ve done it for you. Below, I’ve compiled a list of my favorite clever Instagram captions for all your witty caption needs.

• Maybe she‘s born with it, maybe it’s the Clarendon filter.
• “Life is short.” False — it's the longest thing you do.
• Happy Sunday! There may be no excuse for laziness, but I’m still looking.
• Rejection is just redirection.
• Better an “oops” than a “what if.”
• Anyone looking for a heart? Selling mine for $2. (Used, good condition)
• The world is changed by your example, not your opinion.
• Seven billion smiles, and these are my favorite.
• Stop working hard and start working smart.
• I found your nose. It was in my business.
• Imposter syndrome is just a byproduct of success.
• Life is simple. It's just not easy.
• There's a big difference between being alive and living.
• The best times begin at the end of your comfort zone. So you can catch me on the opposite end of the end of my comfort zone.
• When nothing goes right, go left.
• “Success is making those who believed in you look brilliant.” — Dharmesh Shah
• “If you can’t convince them, confuse them.” — Harry Truman
• The world changes by your example, not your opinion. So get acting right.
• It’s always a good idea to be on the right side of history.
• When you learn, teach. When you get, give.
• Don’t quit your daydream.
• Legend has it that if you look hard enough you’ll see the weekend approaching!
• It’s time to make new memories. But first, five tequila shots.
• I’m on a seafood diet. I see food, I eat it.
• Sorry I didn’t get back to your text. I was too busy converting oxygen into CO2.
• Living on Earth is expensive, but it does include a free trip around the sun.
• “Arguing with a fool proves there are two.” — Doris M. Smith
• We’re all one more minute closer to dying. What’s one more shot going to do?
• There’s a pot of gold at the end of the rainbow. If you find it, let me know so I can get some.

Cute Instagram Captions

If there’s one thing people on the internet love to see — it’s anything and everything that falls into the category of cute. Whether you’re posting your adorable pet, your significant other, or a picnic by the park, I’ve got all the cute Instagram captions that you need to complement them.

• Through all seasons and through all time.
• My fav sound is you snoring next to me.
• Here’s to a hundred more years with you.
• Happiness is watching you do what you love 💗 Hopefully that’s me.
• I like you more than [food]. And I looove [food].
• Wearing a onesie to bed just in case my SO steals the covers again.
• Cuddle time with the pup 💞
• Just showing off my [item] a little. Be jealous.
• Always wear cute pajamas to bed; you never know who you’ll meet in your dreams.
• You got me like 🥴️
• I’d move to [state] for you. And I hate [state].
• No one can touch my books or my tacos 😤
• Not me standing there like🧍‍
• Don’t mind me while I drink my tea 🍵
• Did someone say [something you like]? 🏃💨
• They say elephants have a perfect memory. So do I when it comes to you.
• My pup is the salsa to my whole enchilada.
• I hate it when I’m singing a song, and the artist gets the words wrong.
• Here’s a🥇for being the cutest human to walk this Earth.
• Me before you:🌱 Me after you: 🌻
• Just got that Friday feeling.
• Are you a timekeeper? ‘Cause time slows down when I’m with you.
• I can’t see heaven being much better than this.
• I‘m not lazy. I’m on energy-saving mode.
• My pillow is my best friend (sorry, [best friend’s name])
• A day doing [activity] is a day well-spent.
• I don‘t know who’s cuter, me or my reflection?
• Being a full-time angel is so exhausting.
• With you, everything is twice the fun and half the trouble.
• Sweeter than a cupcake.
• Put me on your wishlist.

Wedding Instagram Captions

If you’re getting married, congratulations! Now, it’s time to post your gorgeous wedding photos, but what do you put in the caption? Here are a few ideas to help you get started.

• The start of forever.
• Worth the wait.
• Finally found my happily ever after.
• You’re my best friend — here’s to many, many more years.
• I never want to stop making memories with you.
• I promise to love, honor, and cherish you forever.
• I never knew true happiness until I met you.
• Forever and always, I choose you.
• Our beginning.
• Life is an adventure, and I can't wait to embark on this one with you.
• And so the adventure begins …
• Together is a wonderful place to be.
• Today, I marry my soulmate, my partner in life, and my best friend.
• From this moment on, everything changes.
• All I need is you (and some cake). Here’s to forever.

Couple Instagram Captions

If you’ve yet to tie the knot with your partner, you should still share all the love. Here are some of our favorite couple Instagram captions to pair with the perfect picture.

• Forever and always.
• Together we make the perfect team.
• Two hearts. One tray of tacos.
• You stole my heart, but I'll let you keep it.
• You're my favorite notification.
• The good things in life are even better with you.
• Billions of humans, and you’re my favorite.
• Some things just get better with age. Like us.
• It‘s not about finding the person you can live with, it’s about finding the person you can't live without.
• The exception to every rule.
• After all these years, it’s still you.
• I don‘t need a filter when I’m with you.
• Tried and true.

Friends Instagram Captions

Posting a photo or reel with friends? Pair it with the perfect caption to express your love for your closest confidantes.

• Good friends, great memories.
• Friends who laugh together, stay together.
• Friendship isn‘t a big thing. It’s a million little things.
• In the cookie of life, friends are the chocolate chips.
• My sunshine on a rainy day.
• Friends are the family we choose for ourselves.
• Laughter is the sound of friendship.
• Together, we can conquer anything.
• The three musketeers.
• Sun? What sun? You guys make every day a little brighter.
• You bring out the best in me. 💞
• Making life a little sweeter with my girls.
• Like we were never apart.
• Inseparable.

Sassy Instagram Captions

Your Instagram posts are your way to express yourself, so if you’re bold, sassy, and not afraid to show it — let your caption do the talking.

• For those that want to give their Instagram posts some more pizzazz, try throwing in one of these sassy captions.
• Alexa, let them know I don't give a —
• Be a little more you, and a lot less them.
• We‘re an acquired taste. If you don’t like us, acquire some taste.
• Well-behaved people don't make it into history books.
• Be sunshine mixed with a little hurricane.
• We got 99 problems, but an awesome marketing team ain't one.
• Sometimes, you just need to do a thing called “what you want.”
• You can't do epic stuff with bad people. And we got the best in the biz.
• It‘s not called being bossy. It’s called having leadership skills.
• You did not wake up today to be mediocre.
• You‘re italic. I’m in bold.
• A bad attitude is like a flat tire. You can’t go anywhere until you change it.
• We’re entrepreneurs. They call us dreamers, but we’re the ones who never sleep.
• All of us have the capacity to light up a room. Some when they enter, others when they leave it.
• Brains are awesome. I wish everybody would have one.
• Common sense is like deodorant. The people who need it most never use it.
• You see that? That’s my patience leaving.
• I’ll have you know, I’ve completed plenty of marathons. [Show 1], [Show 2], and [Show 3], to name a few.
• Above: A photo of me pretending to be listening.
• Oh, you sent me an email? Expect a response in approximately never.
• Everyone is entitled to be stupid, but some abuse the privilege.
• If you like me, raise your hand. If not, then raise your standard.
• If you don’t succeed the first time, then burn all the evidence you tried.
• Underestimate me. That'll be fun.
• I like my coffee how I like myself: Dark, bitter, and too hot for you.
• We move regardless.
• People say I act like I don‘t care. It’s not an act.
• They say good things take time ... that‘s why I’m always late.
• Focused. Intelligent. Motivated. Oh, and cute.
• “The question isn’t who is going to let me: it’s who is going to stop me.” -Ayn Rand
• It‘s okay if you don’t like me. Not everyone has good taste.
• I'm a work of art, showing you the art or working.
• I only show up wearing my best, and you shouldn't expect less.
• You couldn't even outshine my shadow.
• Please don‘t call me. I’m out of your range.
• If you‘re sleeping on me, I hope you’re tossing and turning.

People of all different backgrounds can relate to music. Beyond the different chords and melodies are lyrics that tell a story, echo a feeling, or inspire others.

To convey the message or emotion you want in your Instagram caption, use one of these iconic song lyrics.

• “I‘m gonna live like tomorrow doesn’t exist.” — Sia, “Chandelier”
• “I live for the nights that I can‘t remember, with the people that I won’t forget.” — Drake, “Show Me a Good Time”
• “I hope you never lose your sense of wonder.” — Lee Ann Womack, “I Hope You Dance”
• “You may say I‘m a dreamer, but I’m not the only one.” — John Lennon, “Imagine”
• “If you give, you begin to live.” — Dave Matthews Band, “You Might Die Trying”
• “Outlining my findings, using life as a stencil.” — Kero One, “In All the Wrong Places”
• “Feeling good living better.” — Drake, “Over My Dead Body”
• “Say oh, got this feeling that you can't fight, like this city is on fire tonight.” — OneRepublic, “Good Life”
• “Time makes you bolder.” — Fleetwood Mac, “Landslide”
• “If I fail, if I succeed, at least I'll live as I believe.” — Whitney Houston, “The Greatest Love of All”
• “The rest of the world was in black and white, but we were in screaming color.” — Taylor Swift, “Out of the Woods”
• “Lightning strikes every time she moves.” — Calvin Harris, “This Is What You Came For”
• “We aren't ever getting older.” — Chainsmokers, “Closer”
• “Sing with me, sing for the years, sing for the laughter, sing for the tears.” — Aerosmith, “Dream On”
• “Life is good.” — Future & Drake, “Life is Good”
• “Life without dreaming is a life without meaning.” – Wale, “Aston Martin Music”
• “But like the sun, know you know I find my way back ‘round.” — J. Cole, “Crooked Smile”
• “I will overcome any hurdle or obstacle that’s in my path." — OutKast, “Knowing”
• “I'm way up, I feel blessed.” — Drake, “Blessings”
• “Eat, sleep, and breathe it. Rehearse and repeat it.” — Dua Lipa, “New Rules”
• “I‘d rather be dry but at least I’m alive. Rain on me.” — Lady Gaga, “Rain On Me”
• “And I know that I gotta be above it now. And I know that I can't let them bring me down.” — Tame Impala, “Be Above It”
• “I‘m on the pursuit of happiness and I know everything that shine ain’t always gonna be gold, hey, I‘ll be fine once I get it, yeah, I’ll be good.” — Kid Cudi, “Pursuit of Happiness (Nightmare)”
• “There’s much more to life than dyin’ over your past mistakes and people who threw dirt on your name.” — Lil Nas X, “Sun Goes Down”
• “They say the loudest in the room is weak, that's what they assume, but I disagree.” — Tyler the Creator, “911/Mr. Lonely”
• “You don‘t have to be like everybody else, you don’t have to fit into the norm, you are not here to conform.” — Marina, “Ancient Dreams in a Modern Land”
• “Throw me in the fire, baby, I'll survive.” — BROCKHAMPTON, “RENTAL”
• “When you being real, you ain‘t worried ’bout who fake.” — Megan Thee Stallion, “Money Good”
• “We‘re so young, boy, we ain’t got nothin' to lose.” — Doja Cat, “Kiss Me More”
• “If someone talked to you the way you do to you, I'd put their teeth through. Love Yourself!” — IDLES, “Television”

Around the holidays, I want to post and share the memories I’ve made throughout the years. No matter which one you’re celebrating, take some inspiration from our favorite Instagram captions and spread some holiday cheer.

New Year's Instagram Captions

• “Always bear in mind that your own resolution to succeed is more important than any other." — Abraham Lincoln
• Didn't make it to midnight.
• Resolutions are made to be broken.
• Ringing in the new year — like a bell.
• “Tomorrow is the first blank page of a 365-page book. Write a good one.” — Brad Paisley
• New year, same me.
• Time to show off my bubbly personality.
• Any excuse to wear glitter.
• Starting off the year on the right foot.
• There are 12 months ahead of us to make a difference.
• Day 1 of 365
• Sip, sip, hooray!
• All you need is a fresh start.
• Save water, drink champagne.
• The best has yet to come.

Valentine's Day Instagram Captions

• Roses are red. Violets are blue. Consider this post my Valentine to you.
• Don‘t tell me you love me. Tell me you’re outside with pizza.
• All I need is you. (And maybe wine + chocolate too.)
• Cupid called, he wants his arrow back.
• 99% of my socks are single, and you don't see them crying about it.
• I will do anything for love. Except that. And that. Or that.
• I followed my heart, and it led me to the fridge.
• Look at us. Hey. Look at us. Who woulda thought? Not me!
• In love with my best friend.
• I’m better when I’m with you.

Halloween Instagram Captions

• Creepin’ it real.
• I brake for Reese's Peanut Butter Cups.
• Oh my gourd, Becky, look at her bat.
• You're just my (blood) type.
• How to eat candy corn: don't.
• #squadghouls
• Double, double toil and trouble; Fire burn and cauldron bubble.
• Driving me batty.
• “Scary hours.” — Drake
• Resting Witch Face

Thanksgiving Instagram Captions

• I'm wearing my elastic pants.
• “For those of you who cannot be with family this Thanksgiving, please resist the urge to brag.” — Andy Borowitz
• On a veggie diet this Thanksgiving: Carrot cake and pumpkin pie.
• “Be thankful for what you have; you‘ll end up having more. If you concentrate on what you don’t have, you will never, ever have enough.” — Oprah Winfrey
• I think, therefore I cran.
• Bad day to be a turkey.
• Need fuel for Black Friday.
• “Okay, guys. I have exactly 28 minutes before I have to baste again.” — Monica
• Grateful. Thankful. Blessed.
• Who made the potato salad?
• There’s always something to be thankful for.
• To-do list: eat, drink, nap.
• I only have pies for you.
• Gobble 'til you wobble.
• Love at first bite.

Christmas & Hanukkah Instagram Captions

• You sleigh me.
• Fa la la la llama.
• “O Christmas tree, O Christmas tree, your ornaments are history.” — The Cat
• “It‘s not what’s under the Christmas tree that matters. It‘s who’s around it.” — Charles M. Schulz
• Dear Santa, let's not talk about this.
• Rebel Without a Claus
• Doesn‘t Santa have anything better to do than watch us while we’re sleeping?
• All I want for Christmas is you (and wine would be nice).
• Say it ain't snow.
• Drop it like a top.
• Wishing you a latke love this Hanukkah.
• I want to eat eight latkes for the calories of one.
• One little candle can light up an entire room.
• Keep calm and spin that dreidel.
• Deck the halls with matzo balls!
• It’s Christmas time, and I’m the gift.
• The best gift is to be present with the ones you love.
• Baby, it's cold outside.
• Merry everything, and happy always.
• Treat yo’ elf.

As the seasons come and go, why not share your joy for the next one on your Instagram? Whether you love the sunshine in the summer or snowfall in the winter, you can share that excitement with others.

Ring in the new season with some of these witty, seasonal captions.

Spring Instagram Captions

• Hello, spring!
• “And I think to myself, what a wonderful world.” — Louis Armstrong
• April showers bring May flowers.
• I think I just experienced all the seasons in a single day.
• I love allergy season, said no one ever.
• Currently soaking up the sun and smelling the roses. Please leave a message after the beep.
• I owe a lot to the inventor of flip-flops.
• “Here comes the sun, and I say ... It's all right.” — The Beatles
• “Warm winds in the springtime.” — SZA, “Warm Winds”
• Springing into the new season.

Summer Instagram Captions

• “Live in the sunshine. Swim in the sea. Drink in the wild air.” — Ralph Waldo Emerson
• Life's a beach.
• School‘s out, sun’s out, guns out.
• “A little bit of summer is what the whole year is all about.” — John Mayer
• 90% happy, 10% burnt.
• Girls just want to have sun.
• “Summer lovin‘ had me a blast, summer lovin’ happened so fast.” — Grease
• Happiness is a cold popsicle.
• Life is better by the pool.
• “Summertime and the livin' is easy.” — Ella Fitzgerald, “Summertime”
• “Here comes the sun, and I say ... It's all right.” — The Beatles, “Here Comes the Sun”
• Tans, tans, tans across the board.

Fall Instagram Captions

• My favorite color is October.
• “Wild is the music of autumnal winds amongst the faded woods.” — William Wordsworth
• My favorite kind of weather.
• It's never too early for pumpkin spice.
• Meet me in the corn maze.
• Crisp air. Apple cider. Flaming foliage.
• Pumpkin spice and everything nice.
• “Anyone who thinks fallen leaves are dead has never watched them dancing on a windy day.” — Shira Tamir
• Leaves are falling, and autumn is calling.
• “Days in the sun and nights in the rain. Summer is over, simple and plain.” — Drake & Majid Jordan, “Summer’s Over”
• Falling never felt so good.
• Painted in the colors of fall.
• Sweater weather.
• Even the leaves fall for you.
• Channel the flannel.

Winter Instagram Captions

• “In the depths of winter, I finally learned that within me there lay an invincible summer.” — Albert Camus
• If it‘s snowing, I’m not going.
• Cozy nights. Good books. Hot chocolate.
• Do you want to build a snowman?
• Running on caffeine and holiday cheer.
• “Winter is not a season; it's a celebration.” — Anamika Mishra
• Merry and brrrrrrright.
• Having snow much fun.
• ‘Tis the season to be freezin’.
• “Timb' laces get tighter and parka hoods flip up.” — Drake, “Come Winter”

Selfies are a celebration of something unique, beautiful, and full of life — you! So, when you share your next selfie, complement it with one of our favorite selfie Instagram captions.

• Golden hour.
• Me, myself, and I.
• It’s the happiness for me.
• Smile! The happiness is right under your nose.
• My favorite filter is reality.
• Self-care selfie!
• Conquer the world one smile at a time.
• It’s a great day to have a great day.
• The greatest gift you can give someone is a smile.
• Self-love is the best love.
• The only rose that blooms in winter.
• “But she looked powerful. She wore the sun like a shiny pin on the side of her hair.” — Lilian Li
• I don't need a hairstylist. My pillow gives me a new hairstyle every morning.
• All-natural.
• Morning hair, don't care.
• Quick #OOTD
• Anything but basic.
• Welcome [age]!
• Hard to be down to earth when you look out of this world.
• Looking like I don't know how to lose.
• Beautiful from halo to toe.
• I'm ready for my close-up.

That OOTD or travel photo with beautiful lighting, impeccable attire, and je ne sais quoi makes a great addition to your Instagram feed. Here are some captions to convey “baddie” energy.

• She who dares, wins.
• Don't let anyone dim your shine.
• Stay focused, stay fierce.
• I‘m not bossy. I’m the boss.
• I‘m not always right, but I’m never wrong.
• Chasing my dreams in Chanel.
• Not afraid to break the rules.
• Be the girl that decided to go for it.
• I refuse to be anything less.
• Confidence isn't walking into a room thinking you’re better than anyone. It's just walking in and not having to compare yourself to anyone at all.
• A perfect work-in-progress.
• Improvement is a journey.
• My standards are high because I know my worth.
• Some girls are just born with glitter in their veins.
• I am not a one in a million kind of girl. I am a once in a lifetime kind of woman.

When you want to treat yourself, a vacation is always a great reward. It’s a chance to experience different cultures, food, music, and scenery.

When I’m out exploring the world, I try to share some of my favorite travel moments with these awesome Instagram captions.

• Majestic moments in [place].
• A chance to get away from the everyday.
• Work. Save. Travel. Repeat.
• Staycation loading …
• Collect the moments, not the materials.
• Another destination off the bucket list.
• An adventure to fill the soul.
• I need a six-month vacation, twice a year.
• Be back never.
• Always take the scenic route.
• I‘ve never met a vacation I didn’t like.
• An adventure a day keeps the doctor away.
• Travel is an investment in yourself.
• Some call it vacation, I call it heaven.
• “I hate traveling.” said no traveler ever.
• If you need me, call me on my shell phone.
• I can sea clearly now.
• Happiness comes in waves.
• A change in latitude helps my attitude.

Beach Instagram Captions

• Enjoying the waves.
• Sandy toes, sun-kissed nose.
• Pure, sunburned happiness.
• Life’s a 🏖️.
• No worries. No thoughts.
• There’s nothing more healing than the sound of the ocean.
• My happy place.
• Time at the beach is never wasted.
• Live in the sunshine, swim in the sea, drink in the wild air.
• See ya when I’m back on Earth. ✌️
• The beach is always a good idea.
• Paradise found.
• Agenda today: Do nothing. Get sunburnt.
• The beach: Where doing absolutely nothing, is doing everything.
• Life is too short. Go on that beach vacation.
• Another year wiser.
• A whole year older and still young at heart.
• Celebrating another spin around the sun.
• A new year of life, a new chapter to write.
• Growing old is mandatory, but growing up is optional.
• Here’s to one more year of blessings and adventures.
• Happy day of emergence to me.
• Here's to another year of making memories together.
• Age is just a number. It's the memories that count.
• Another year to shine bright.
• Celebrating a day filled with love, laughter, and of course, cake!
• [Previous age], you were good to me. Now it’s time for another year of shenanigans.
• Cheers to one more year on this planet called Earth.
• Another year more grateful.
• A night to remember.
• Dancing the night away with my favorite people.
• Memories to last a lifetime.
• Tonight, we're young.
• Ready to have the time of our lives.
• Prom photo dump.
• Prom [current year].
• Let prom night begin!
• The night is young, and so are we.
• Feeling like a prince/princess tonight.
• Started from the bottom, now we're all fancy and stuff.
• Here’s to a night of memories we'll cherish forever.
• Who needs a limo?
• Let the party begin!
• The tassel was worth the hassle.
• The beginning of a new adventure.
• Today is the first day of the rest of our lives.
• I feel like I was in ninth grade JUST yesterday?
• Keeping it on 💯
• Onward and upward.
• Class of [year], can’t believe we did it!
• It‘s not the end, it’s just the beginning.
• [Class year] is the best class, no 🧢
• Cheers to new beginnings, and to ending what we started.
• The future belongs to those who believe.
• The best is yet to come.
• Ready to seize the world.
• Look back on your accomplishments with pride, and look forward to the future with excitement.
• We did it — it's time to celebrate!
• Good food, good life.
• Eating may be a necessity, but cooking is an art.
• Life is short. Eat dessert first.
• Food is not just fuel. It's information. It talks to your DNA and tells it what to do. So … you’d better bet I’m gonna eat.
• Food is love made visible.
• Good food with even better people.
• Eating my favorite with my favorites.
• The only thing better than talking about food is eating it.
• @[restaurant]
• A night of [food item]: the ultimate stress reliever.
• Nothing more romantic than eating [food item] and [food item] in sweatpants with crumbs on our chests.
• My favorite hole-in-the wall place.
• Good food equals good mood.
• A party without cake is just a meeting.
• Let food be thy medicine and medicine be thy food. Anyway, who wants fries?
• My heart is full of paw prints.
• Who needs a therapist when you have a dog?
• Dogs are not our whole life, but they make our lives whole.
• Life is too short to not have a dog.
• #1 family member (sorry, mom).
• I woof you more than words can express.
• Every day is an adventure with my four-legged buddy.
• The best kind of love.
• Adopt, don’t shop.
• Everything’s better with your little paws by my side.
• My [pet] is the king/queen of my heart.
• The only thing better than coming home after a long day is being greeted by you.
• My dog is smarter than most politicians.
• The best things in life are furry and have four legs.
• I didn't choose the dog life. The dog life chose me.

Want to write a caption from scratch? I totally get it. If you're anything like me, you take about four minutes to choose a filter for your Instagram photo and about four hours to decide on a caption.

Worst of all, after much creative effort and advice from friends, I'm usually barely able to write a caption that goes beyond, “Had a fun day with friends!” And I’m a writer — go figure.

The point is that writing a good caption is hard. Whether you create one from scratch or choose a pre-written one, it should fulfill a few requirements.

Your caption must be on brand.

Whether your Insta page is personal or for your business, your captions should be on brand, or reflect your personality and brand identity.

I think Lisa Vetrone , account director at Scenario Communications, a public relations and communications company, best describes the struggle when she says, “If someone was scrolling through their feed and saw this post without seeing the handle, would they know the caption was coming from YOUR brand?”

Your captions should encapsulate the nature of your Instagram's branding and tone of voice. For example, if your page is based on self-love, you should use captions that are friendly in tone. Use inclusive language to make people feel good when they scroll through your Instagram profile.

Your caption should be simple.

Instagram captions can fit up to 2,200 characters, but you don‘t have to use all of them for your caption to be considered a good one. I also want to keep your audience’s attention enough to read it to finish.

Most of the time, I try to keep my captions clear, short, and simple for easy readability. I often have a few go-to emojis and phrases that will fit on any phone screen.

The exception to this is if you're making posts that champion storytelling or other lengthy formats. Ultimately, it comes down to what your audience is looking for.

Your caption should be memorable.

While your Instagram caption doesn‘t have to be a profound piece of literature, it shouldn’t put your reader to sleep, either. Depending on the type of post you’re sharing, you can make it hilarious, thought-provoking, inspiring, or anything you want it to be.

Here’s one example from HubSpot with the caption “You can’t spell ‘CRM’ without ‘R’” :

I can’t stress enough how important a good caption is. They can help you generate more engagement and turn your followers into customers.

Want more inspiration? Check out our Instagram page to see how we incorporate fun, witty, and engaging captions into our social media content.

How to Make Engaging IG Captions

Instagram captions can definitely be used strategically, and in many cases help personal or business pages to increase engagement on the platform — and here’s how.

1. Ask your followers questions.

When I need to increase engagement from my followers, I simply ask them for their opinions, recommendations, or even personal stories to make my page more interactive.

For example, if I were running an Instagram page for fashion, I’d ask my followers to comment under my newest post about their favorite designers, collections, or trends buzzing in the industry.

Similarly, if I’m promoting a new product or feature, I’ll ask my followers to chime in on what they’d like to see, a problem they need solved or even ask for a product review or testimonial %20on%20how%20my%20business%20has%20positively%20impacted%20them.

2.%20Add%20a%20CTA.

Every%20time%20I%20advertise%20my%20business,%20product,%20or%20free%20resource,%20I%20make%20sure%20to%20add%20a%20clear%20and%20enticing%20call%20to%20action.%20It%20doesn’t%20have%20to%20be%20the%20entire%20IG%20caption.%20Including%20it%20on%20the%20tail%20end%20of%20my%20post’s%20description%20can%20lead%20my%20followers%20from%20simply%20liking%20my%20post%20to%20visiting%20my%20Instagram%20storefront%20or%20website.

When%20it%20comes%20to%20the%20frequency%20of%20these%20CTAs,%20 Lindsey Chastain , founder and CEO at the Writing Detective, recommends only “ having a call to action for a purchase in 20% of captions or no more than once a week” to avoid making your followers feel like you’re only there to sell.

3. Incorporate relevant hashtags.

I can use up to a maximum of hashtags on a typical Instagram post, which gives me a lot of possibilities to attract viewers based on my topic, location, industry, product, or service.

However, while you can likely find that many relevant hashtags for a post, I usually don’t use that many. I just choose the ones I find essential or even come up with my own personally branded one.

Take this example of a collab we did with farbsy. We’ve got six hashtags going, all of which help our audience understand the post better. That gives us a better chance at reaching an audience interested in #workfromhome content who might not be our typical followers.

4. Use AI to your advantage.

I’ve been using AI to help me with my caption writing for a while now. It’s so easy to just type in a prompt, link your account, and watch the magic happen. Whether writing comes naturally to you or not, you can use these tools to help you overcome writer’s block.

I really like how HubSpot’s AI caption generator lets you see a preview of your post first. Plus, it lets me make captions for Instagram, Facebook, LinkedIn, and X (formerly Twitter) simultaneously, meaning I can use one prompt for multiple platforms.

5. Make it authentic.

People are tired of polished, perfect posts. Instead, I’ve found users responding to more natural captions that don’t try to gloss over the reality of the situation.

Take it from Cyrus Mohseni , vice president of strategy and growth at First Team Real Estate, who says, “Ultimately, Instagram is a platform for storytelling — personal journeys will not only grow your following but also build a community around your brand . Always shoot for captions that invite interaction, be it through questions, direct calls to action, or simply creating relatable content.”

For example, we started a series of behind-the-scenes “ Life of a social media manager ” posts in April. The credits roll, showing all the different roles a social media manager has to fill, from content writer to data analyst to customer service rep. But the joke’s on them — our manager has to fill all of those roles.

I love this post because we aren’t trying to pretend social media managers have an easy job — quite the opposite. You’ll need to try out a mixture of techniques, but ultimately, they should all align with your brand.

6. Let your pictures do the talking.

At the end of the day, my pictures are the real stars in my Instagram posts. I don’t want my captions to overshadow my images. Take Netflix, for example.

Netflix often posts about upcoming releases and popular shows on Instagram, but they let their images and videos cover most of the info. The above post manages to highlight six different movies, but their caption is simply “frfr 💔.”

Their caption quickly expresses that these shows are great for anyone looking for a sad romantic movie to watch.

Capture the Feeling with an Instagram Caption

I completely agree with the old saying that an image is worth 1,000 words, but a well-written caption doesn’t hurt. These days, your Instagram caption can make just as much of a statement as the image.

For all of the occasions that are worthy of a post to your feed, use one of the quotes from this list and customize it to make it your own. And if you need more help while brainstorming captions for your post, don’t forget you can use HubSpot’s AI Social Media Caption Generator to work on your ideas!

Don't forget to share this post!

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What’s the controversy over Trump’s Arlington cemetery visit about?

Critics have accused the former US president of using the visit for campaigning, against the law — a charge Trump denies.

What was supposed to be a simple photo op for Donald Trump at the Arlington National Cemetery in Virginia on August 26 has now snowballed into a political controversy, with the Republican presidential candidate sparring with his Democratic challenger Kamala Harris, who accused Trump of disrespecting “sacred ground, all for the sake of a political stunt”.

Controversy has followed since Trump participated in a wreath-laying ceremony to pay tribute to the 13 US service members who were killed in the Kabul airport bombing in 2021.

The videos and photos that Trump used from the trip in a recent campaign video posted on his TikTok account have drawn criticism.

According to US federal law, campaign activity is prohibited around or near military cemeteries.

@realdonaldtrump Should have never happened. ♬ original sound – President Donald J Trump

What happened?

It isn’t just the Trump campaign’s use of the cemetery visit for political purposes that has attracted scrutiny. The army has confirmed that Trump campaign staff “pushed aside” a cemetery worker, who attempted to stop photographing and filming in the vicinity of service members’ graves.

There is no known recorded video of the confrontation between the cemetery worker and the Trump campaign aides.

In a statement, the army criticised the Trump campaign.

“Participants in the August 26th ceremony and the subsequent Section 60 visit were made aware of federal laws, Army regulations and DoD policies, which clearly prohibit political activities on cemetery grounds. An ANC employee who attempted to ensure adherence to these rules was abruptly pushed aside,” an army spokesperson said in the statement.

What have Trump and Harris said?

The Trump campaign defended the visit saying he received permission from the families to film the grave of the fallen soldiers. It disputes that there was a physical altercation with the cemetery staff.

“Neither the families nor President Trump violated cemetery regulations or policies,” the Trump campaign sent out a statement via Arkansas Senator Tom Cotton, an army veteran and Trump supporter, on Saturday.

The Harris campaign criticised the former president in a lengthy post on X, saying the cemetery is a solemn place and “not a place for politics”.

As Vice President, I have had the privilege of visiting Arlington National Cemetery several times. It is a solemn place; a place where we come together to honor American heroes who have made the ultimate sacrifice in service of this nation. It is not a place for politics. And… — Kamala Harris (@KamalaHarris) August 31, 2024

“If there is one thing on which we as Americans can all agree, it is that our veterans, military families, and service members should be honored, never disparaged, and treated with nothing less than our highest respect and gratitude,” Vice President Harris stated.

“And it is my belief that someone who cannot meet this simple, sacred duty should never again stand behind the seal of the President of the United States of America.”

What did the parents of the soldiers say?

The Trump campaign released another statement on Sunday stating that military families had invited the former president to the event in Arlington. The statement emphasised that Trump’s purpose was to pay tribute to the fallen heroes and acknowledge their sacrifice.

On Truth Social , the social media platform founded by Trump, parents of fallen soldiers defended Trump while criticising Harris and President Joe Biden.

Darin Hoover, the father of Staff Sergeant Taylor Hoover, said in a video, “We asked the Trump team to take the videos, take the pictures of our time there.”

Coral Doolittle, the mother of Corporal Humberto A Sanchez, blamed Harris and the Biden administration, saying, “They called the withdrawal in Afghanistan a success, and for us, it was just sadness and a disgrace.”

Jaclyn Schmitz, the mother of Lance-Corporal Jared Schmitz, said in a video, “Kamala, your statement is nothing more than a political spin to help you look better in your presidential campaign against Donald Trump. You have never walked a single day in our shoes. Our kids were murdered because of your administration, and you are partly to blame.”