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Achieving a Sustainable Future for Sri Lanka's Tourism Industry

SLTDA Establishes Sustainability Tourism Unit

February 1, 2023

SLTDA and UNDP Representatives ceremoniously opening the Sustainable Tourism Unit

26 January, Colombo, Sri Lanka: Sri Lankan Tourism Development Authority (SLTDA) is pleased to announce the launch of a Sustainability Tourism Unit, an initiative aimed at supporting sustainable practices in Sri Lanka’s tourism sector. The unit, established with the support of the United Nations Development Programme (UNDP) in Sri Lanka through the Biodiversity Finance Initiative (BIOFIN), will promote sustainable practices throughout the  tourism industry in the country.

Sustainable tourism intends to minimize negative social, economic, and environmental impacts while maximizing positive contributions to local communities, culture, and heritage, and is considered an essential aspect of both national and international tourism policies. In compliance with the Sustainable Development Act passed in 2017, and the Tourism Strategic Plan 2017-2020, the Sri Lankan Tourism Development Authority (SLTDA) took proactive measures to incorporate sustainability in the tourism industry through introduction of the National Sustainable Tourism Certification program in 2018. The first phase of the program focused on the hotels and the accommodation sector, while it is currently being extended to include other sectors such as travel operations and destinations. The establishment of the Sustainability Tourism Unit is expected to provide support and enhance such initiatives while working towards achieving key objectives including;

• Lead the implementation of sustainability related components of the National Tourism Policy 
• Formulate and implement strategies to promote sustainability related concepts with private sector tourism service providers
• Liaise with international organisations and donor agencies for sustainable tourism initiatives.
• Implement sustainable tourism certifications programme schemes for all tourism service categories in Sri Lanka 
• Strengthen the linkages between the tourism industry and the sustainable management of biodiversity and cultural heritage sites  
• Strengthen collaborations between the national level and provincial level tourism management agencies

"We are committed to promoting sustainable tourism in Sri Lanka and believe that this new unit will play a vital role in achieving that goal," said SLTDA Chairman, Priantha Fernando. "We are proud to have partnered with UNDP to establish this important initiative and look forward to working together to make Sri Lanka a leader in sustainable tourism."

Commenting on UNDPs role in supporting wider tourism initiatives in the country, Ms. Azusa Kubota, Resident Representative, UNDP in Sri Lanka stated, “UNDP is proud to be a long-standing partner in the Sri Lankan tourism industry. Particularly, at this crucial time, through strategic initiatives such as the Sustainable Tourism Unit and the Sustainable Destination Certification scheme can significantly contribute towards improving people’s livelihoods and the country’s overall long-term objectives of attaining a more green and inclusive recovery from the pandemic and socio-economic crisis.”      

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International Centre for Responsible Tourism Sri Lanka

Welcome to the international centre for responsible tourism sri lanka.

The ICRT was established in 2002 by Professor Harold Goodwin as part of the legacy of the 1st International Conference on Responsible Tourism in Destinations and the Cape Town Declaration of 2002. Building on and updating the Cape Town Declaration, the 2022 Responsible Tourism Charter was signed on Magna Carta Island on November 6th 2022 explaining why we take responsibility for the things we choose to improve through tourism and the impacts of our efforts.

ICRT Sri Lanka is proud to be part of the ICRT network to develop and consolidate Responsible Tourism in Sri Lanka. Formally known as Ceylon in the Indian Ocean, it is a small island destination (65,610 square kilometers) in South Asia, needing Responsible Tourism more than ever now, to safeguard the unique natural and cultural heritage.

Tourism is the world’s largest industry, despite many challenges and downturns experienced in the recent past, international tourism will continue to grow at a steady pace. While we benefit from this phenomenon, Sri Lanka will face more pressures and demands on its environment and culture.

Responsible Tourism in Sri Lanka A special destination for our visitors and us to live in…. for generations to come

Tourism can make a big difference in Sri Lanka. It can help protect the natural environment, traditions and culture- all the things that make our destination special for visitors. Tourism can help improve the well-being of our people and spread benefits to those who need it most. There is an opportunity for all of us to harness the power of tourism for good and improve the lives of the local communities, protecting our natural resources and heritage. This is what our future tourism depends on.

Our aims are…

• Help develop practical, responsible tourism solutions to protect and enhance Sri Lanka as a responsible tourist destination;
• co-ordinate and manage the delivery of responsible tourism and related projects with the objective of contributing towards the economic, environmental and social well-being of Sri Lankans and our guests;
• promote Sri Lanka as a highly valued, responsible tourism destination for visitors.

Towards achieving our aims ………

The ICRT Sri Lanka endorses the concept of Responsible Tourism as defined in the Cape Town Declaration and the 2022 Responsible Tourism Charter to ensure that all our activities are consistent with the spirit of the Declaration. We actively support;

> Campaigning : to promote the practice of Responsible Tourism, whether by promoting the ideas or demonstration projects. > South-South exchange : one of the core objectives of the international network of ICRTs is to encourage and facilitate South-South exchange and to enable Responsible Tourism academics and practitioners to further the development of Responsible Tourism through the exchange of experience, knowledge and skills. > Advocacy: to run conferences and workshops and disseminate information about the principles and practice of Responsible Tourism through print and other media. > Research: to undertake research on the practice of Responsible Tourism to create knowledge about the impacts of Responsible Tourism strategies and to determine which approaches are most successful in achieving the objectives of Responsible Tourism. > Training : to provide training on Responsible Tourism and undergraduate, postgraduate and professional levels, both independently and in association with the ICRT

Towards achieving our aims, the ICTR Sri Lanka also…. > prioritises issues affecting the future sustainability of Sri Lanka tourism and implements programmes or activities to address these issues, > engages in projects to help communities enhance their livelihoods and generate resources for environmental conservation > supports tools and activities directed towards long-term sustainable tourism priorities, > disseminates information on tools and best practice guidelines for the tourism industry stakeholders and visitors on responsible tourism

Play your part We call on the tourism industry, others directly and indirectly involved in Sri Lanka Tourism, especially our visitors to actively participate in responsible tourism, so that Sri Lanka will be a very special destination in the years to come. Practical and simple actions by all of us can make a world of difference to make holiday experience a deeper and a better one. The need for responsible tourism is not a passing trend, tourism industry and consumers everywhere are becoming more and more aware of sustainable issues. Responsible tourism has been internationally recognised and accepted as a way of doing business. ICRT Sri Lanka, using the wealth of expertise available within the ICRT network and creating destination-specific tools, will help drive change by educating and creating awareness of responsible behaviour within the travel and tourism industry, local communities and the visitors.

Sri Lanka Responsible Tourism Examples

Greening Sri Lanka Hotels Energy Optimization and Natural Resources Sustainability

Learning Involving and Nurturing Community LINC to address harassment to tourist 

Trees for Life biodiversity conservation

Dickwella Handmade Lace & Crafts Centre

Responsible Tourism Guide for Tourists

Greening Sri Lanka Hotels Energy Optimization and Natural Resources Sustainability Hotel facilities globally are ranked among the top five in terms of energy consumption in the commercial/service building sector. It has been estimated that hotels' environmental impacts can be directly related to excessive consumption of resources creating unnecessary operational costs.

Among commercial and institutional sectors in Sri Lanka, hospitality ranks as one of the most energy-intensive with a corresponding high energy costs. Reducing energy costs while continuing to meet the diverse needs of the customers is a challenge. Hotels are highly unique from other buildings and from each other. However, it has been proved that operational costs of the hotels can be substantially brought down through simple and practical actions without additional investments.

The Sri Lanka Hospitality sector uses 4% of the national electricity demand, approximately two weeks of national demand. 50% of this demand is for air conditioning, out of which 20% could be easily reduced, creating substantial cost savings for the hotels. The Greening Sri Lanka Hotels framework was a direct cooperation among the Ministry of Tourism, Sri Lanka Sustainable Energy Authority, Responsible Tourism Partnership and the Tourist Hotels Association of Sri Lanka. These agencies, in a collaborative effort, worked to implement a national hotel sector energy, water & waste management programme, encouraging other best practices such as renewable energy technologies as an initiative responding to climate change and related reasons such as global and local energy crisis situation; escalating operational costs of hotels and consumer needs in the tourist-generating markets.

Greening Sri Lanka Hotels was implemented at various levels in over 40 hotels, initially without any investments by simply educating the staff and engaging the guests to save energy, water and reduce waste. In the next phase, the hotels finetuned equipment or introduced newer technologies and then moved into alternate energy options such as biomass, solar, hydro and wind power. A destination-specific formula to calculate carbon footprint was introduced with annual reduction targets of Energy - 10 per cent, Water - 10 per cent, and Waste - 20 per cent.

A few hotels in Sri Lanka have done considerable work in the area of energy and other natural resources conservation and some of these efforts have been recognized and commended as international best practices. However, as there are a large number of hotels that can use this knowledge and adopt better management practices, the Greening of Sri Lanka Hotels project reached these hotels.

Energy & water efficiency and other resource manangement not only improved the participating hotels’performance, but also reduced greenhouse gases that contribute to climate change helping Sri Lanka to position itself as a sustainable and a more responsible destination in the minds of the consumer as well as the trade in the tourist generating markets.

Learning Involving and Nurturing Community LINC to minimise harassment to tourists

LINC was created to bridge between the local community and tourists, changing the conceptions (or misconceptions) of both in relation to the other and to give the local beach community an opportunity to make a living by providing goods and services to tourists in a way that both tourists and the local community will be happy with the interaction from the first meeting to the conclusion. Longer term objective was to help give those who want employment (as opposed to self-employment) further skills and training to obtain formal employment (some of the beach community are highly skilled already: in language and social skills). One of the most complex and complicated projects created was implemented very successfully to address the the highest prioritised issue at the time affecting the future sustainability of tourism in Sri Lanka.

Beach boys have been frequenting the coastal belts, particularly in the South, for many years. Being a part of the local community, they depend on tourism for providing guiding, tours or products, and are often seen as ‘harassing’ tourists making the visitors uncomfortable. The Beach Boys do not get any formal training, some are school dropouts and have minimum qualifications. In this pioneering effort, the project converted thousands of the ‘Beach Boys’ to ‘Beach Operators’ in the Beruwela and Bentota coast improving their skills in communications, customer services and other aspects such as grooming putting a stop to harassment to tourists.

Trees for Life

"Trees for Life” conservation project had local community livelihood and children education in biodiversity linked objectives in addition to reforesting a valuable Hiyare Rian Forest and providing food trees for local communities affected by the tsunami. Hundreds of thousands of school children underwent education and awareness through indigenous tree planting to reforest and also panting food, medicinal or trees economic value like Ceylon Cinnamon in forest buffer zone villages. These children also took the message to their schools and families to be more environmentally conscious, first activities they undertook successfully was an enjoyable entry in to conservation through the creation of butterfly gardens in their rural schools. Community nurseries, mostly operated by women, provided the plants, and visiting tourists donated funds to help buy the plants. Trees planted have grown to be over massive 20 feet in height in the Hiyare Rain Forest in Galle.

Dikwella Lace &  Crafts Centre - A Helping hand for local crafts

The poorest of the poor women from Dickwella coastal villages improved their skills as bobbin lace makers. A new centre replaced the tsunami-devastated lace centres offering training to the younger generation of women to learn the age-old craft of exquisite handmade lace. The Dickwella Lace Centre was set up to help revive traditional lace-making, support local craftswomen and create new livelihood opportunities for poor communities. Attractions included: traditional lace-making demonstrations; a museum documenting the history of lace-making in the region, retail centre – range of products including tablecloths, toys, and other small gift items; facilities- restrooms and parking. This project successfully demonstrated that younger generations of women are keen to learn and make traditional crafts making their livelihood as long as it brings them adequate economic returns.

Destinations striving to achieve sustainable tourism introduce destination-specific guidelines for their industry and visitors to create awareness with a view to educating them on responsible tourism behaviour. This is a very powerful tool in influencing and driving change.

The key objective of the booklet is to create awareness and educate the travellers on responsible behaviour while visiting Sri Lanka, a powerful tool in influencing to drive change towards responsible tourism in the destination. The aim was to create maximum benefits and minimum negative impacts for the visitor, the destination and its people. In return, this attempt contributes to enhancing the enjoyment and experience of a traveller. The information on Sri Lankan lifestyles and social and cultural practices are featured in a manner which is attractive and interesting, leading to help shape visitor’s behaviour to provide a higher level of sensitivity.

Charmarie Maelge – ICRT Director Sri Lanka Telephone +94 77 3251088  E Mail

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Kuchchaweli - trincomalee, trincomalee.

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Project incentives:

Income tax holidays under the Strategic Development Projects (SDP) Act for up to 10 years based on investment specifics.

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Sri Lanka seeks to transform its hospitality and tourism sectors

At the premier hotel investment conference in Southeast Asia, Sri Lanka's resurgent tourism industry and ambitious targets took centre stage.

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The Southeast Asia Hotel Investors’ Summit (SEAHIS) 2023, in Bangkok, Thailand, witnessed the convergence of esteemed investors, industry leaders, and experts.

Thulci Aluwihare, Deputy Managing Director of Port City Colombo, took centre stage as one of the distinguished speakers at the event. In his keynote presentation, Aluwihare shed light on Sri Lanka’s untapped potential, its resurgent tourism industry, and the ambitious targets set by Sri Lanka Tourism for the upcoming year.

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During his address, Aluwihare also drew attention to the captivating prospects presented by Port City Colombo (PCC) and the PCC Special Economic Zone (SEZ).

He emphasised the ample investment opportunities available to hotel owners and operators within and around this revolutionary development.

Positioned as Sri Lanka’s new frontier of hospitality, PCC is set to play a pivotal role in elevating the country’s tourism sector to unprecedented heights.

PCC: a catalyst for Sri Lanka’s tourism goals

Aluwihare expressed optimism about the future of Sri Lanka’s hospitality industry, stating, “With the rapid growth and recovery of our tourism industry, we believe that PCC will be a catalyst in attracting both local and international investors seeking unparalleled opportunities.”

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PCC boasts a unique blend of modern infrastructure, strategic location, and diverse investment options. It aims to create a vibrant ecosystem that supports Sri Lanka’s tourism goals.

Moreover, PCC will act as a global venue for entertainment, leisure, finance, business, retail, and more, solidifying Sri Lanka’s position as a top tourist destination.

A game-changer in the region

As Sri Lanka strives to position itself as a top tourist destination, Port City Colombo stands poised to play a pivotal role in achieving this goal. PCC’s commitment to sustainability, innovation, and world-class hospitality positions it as a game-changer in the region.

The forthcoming Downtown Duty Free, the first downtown duty-free mall in South Asia, serves as a precursor to the transformative endeavours yet to come.

With its allure to discerning travellers and investors, PCC is set to attract unprecedented attention to Sri Lanka’s hospitality sector and revolutionise the tourism industry.

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2.1bn won from Korea tourism for community-based projects in Sri Lanka provinces

Wednesday December 13, 2023 2:34 pm

ECONOMYNEXT – Sri Lanka’s Central, Northern and Eastern provinces have been ear-marked for the implementation of a community-based tourism development project, in collaboration with the Korea Tourism Organization, with a 2.172 billion won grant.

The Sri Lanka Tourism Development Authority (SLTDA) will enter into a Memorandum of Understanding with the Korea Tourism Organization, after cabinet approval was granted this week.

Representatives of the Korean Tourism Organization have visited the respective provinces, cabinet spokesman Minister Bandula Gunawardena said at a press briefing on Tuesday (12).

Sri Lanka approves South Korean funded community tourism project in Trincomalee

“After that visit, instead of implementing a pilot project, they agreed to start the entire planned project immediately. Accordingly, the Cabinet focused on a revised agreement between the two parties in order to implement the project.” (Colombo/Dec13/2023)

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I am bird researcher based working in northern and Eastern prt of Sri Lanka based in Jaffna District

1 Marxists-led NPP rises ahead of Sri Lanka’s first post-crisis election

2 ranil, sajith campaign's second tier discussing reuniting against npp, claims akd, 3 fitch downgrades maldives to 'cc', 4 sri lanka's dfcc to sell 50-pct stake of acuity partners to hnb, 5 maldives banking system has rufiyaa 6.7bn in excess liquidity: report, sri lanka announces pay hike for military personnel.

Wednesday September 4, 2024 12:22 am

ECONOMYNEXT – Sri Lanka has announced a pay hike for its army, navy and air force personnel ahead of presidential elections later this month.

“According to the final report of the Presidential Expert Committee, which includes recommendations for raising public service salaries and allowances effective from January 1, 2025, the basic salaries of members serving in the three armed forces will also increase,” a government statement read.

The statement is reproduced below:

The salary for Grade III Private, Ordinary Seaman and Air Craftsman, will increase by Rs. 10,660, for Grade II by Rs. 10,960, and for Grade I by Rs. 11,260.

For positions such as Lance Corporal, Able Seaman, and Leading Air Craftsman, the basic salary will increase by Rs. 11,560 for Grade III, Rs. 11,860 for Grade II, and Rs. 12,160 for Grade I. The basic salary for the special grade in this category will increase by Rs. 12,460.

In the positions of Corporal, Leading Seaman, and Corporal, the basic salary will increase by Rs. 12,460 for Grade III, Rs. 12,760 for Grade II, and Rs. 13,130 for Grade I. The basic salary for the special grade of this service will increase by Rs. 13,500.

For the positions of Sergeant, Petty Officer, and Sergeant, the basic salary will increase by Rs. 13,500 for Grade III, Rs. 13,870 for Grade II, and Rs. 14,240 for Grade I. The basic salary for the special grade in this category will rise by Rs. 14,610.

For Staff Sergeant, Chief Petty Officer, and Flight Sergeant roles, the basic pay will be increased to Rs. 14,240 for Grade III, Rs. 14,610 for Grade II, and Rs. 15,105 for Grade I. The special grade’s basic salary will be raised to Rs. 15,600.

In the positions of Warrant Officer II, Fleet Chief Petty Officer, and Warrant Officer, the basic salary will increase by Rs. 16,095 for Grade III, Rs. 16,590 for Grade II, and Rs. 17,085 for Grade I. The basic salary for the special grade in this category will be increased to Rs. 17,580.

For Warrant Officer I, Master Chief Petty Officer and Master Warrant Officer positions, the salary will increase to Rs. 19,725 for Grade III, Rs. 20,385 for Grade II, and Rs. 21,045 for Grade I. The basic salary for the special grade in this category will rise to Rs. 21,705.

The basic salary for the Cadet position will be set at Rs. 13,500, for the Mid Shipman position at Rs. 13,870, and for the posts of 2nd Lieutenant (Cadet) and Pilot Officer (Cadet), the salary will increase to Rs. 19,725.

The basic salary for the position of Cadet Officer is Rs. 13,500, while for Middle Officer positions, it is Rs. 13,870. The basic pay for the posts of 2nd Lieutenant (Cadet) and Flight Officer (Cadet) is increased to Rs. 19,725.

For 2nd Lieutenant (Non-Cadet) and Pilot Officer (Non-Cadet) positions, the basic pay is set at Rs. 23,025. The basic pay for Lieutenant, Sub Lieutenant, and Flying Officer positions is Rs. 28,855, while the salary for the post of Quarter Master is Rs. 30,220. The basic pay for Captain, Lieutenant, and Flight Lieutenant positions is increased to Rs. 37,045.

The basic pay for the positions of Major, Lieutenant Commander, and Squadron Leader is raised to Rs. 42,505. For Lt. Colonel, Commander, and Wing Commander roles, the basic pay is increased to Rs. 44,175. The basic pay for the posts of Colonel, Captain, and Group Captain is set at Rs. 58,095.

The basic pay for the positions of Brigadier, Commodore, and Air Commodore is Rs. 62,555. For Major General, Rear Admiral, and Air Vice Marshal roles, the basic pay will be increased to Rs. 71,000.

The basic pay for Lieutenant General, Vice Admiral, and Air Marshal positions is set at Rs. 76,300, while for the highest ranks of General, Admiral, and Air Chief Marshal, the basic pay is Rs. 84,700. (Colombo/Sep3/2024)

Sri Lanka looking to create national wealth fund

Tuesday September 3, 2024 6:28 pm

ECONOMYNEXT – Sri Lanka plans to establish a national wealth fund using government assets, President Ranil Wickremesinghe has said.

“There are plans to establish a national wealth fund using government assets, similar to investment companies created by countries like Norway, Qatar, and Singapore, where profits from government revenues are used for public welfare,” Wickremesinghe was quoted as saying by his media division.

“Traditionally, the funds from the Employees’ Provident Fund (EPF) and Employees’ Trust Fund (ETF) were used to purchase bonds. However, under our current program, government spending has been reduced, and plans are in place to increase state revenues,” Wickremesinghe said speaking at the launch of a retirement insurance system by Sanasa held in Colombo on Monday.

“As revenues grow, the need to use provident fund money for bond purchases will diminish. We are in discussions to redirect these funds towards investment opportunities, and we intend to consult with trade unions and employers on this matter.”

New laws will be required to support these efforts, Wickremesinghe said, which would draw inspiration from existing legislation in countries like Denmark and Sweden. “These laws will also address investments and retirement plans.” (Colombo/Sep3/2024)

Sri Lanka rupee closes weaker at 299.10/20, bond yields steady

Tuesday September 3, 2024 5:06 pm

ECONOMYNEXT – Sri Lanka’s rupee closed slightly weaker at 299.10/20 to the US dollar on Tuesday, from 298.80/299.00 on Monday, dealers said, while bond yields were broadly steady.

A bond maturing on 15.12.2026 closed at 11.05/15 percent, down from 11.05/20 percent.

A bond maturing on 15.12.2027 closed at 12.05/15 percent, up from 12.00/15 percent.

A bond maturing on 01.07.2028 closed at 12.75/60 percent, down from 12.80/95 percent.

A bond maturing on 15.09.2029 closed at 13.00/10 percent.

A bond maturing on 01.10.2032 closed at 13.20/25 percent. (Colombo/Sep3/2024)

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• Resilience Action Plan
• Love Sri Lanka
• COVID-19 Response Plan
• Crisis Response Plan
• Emerging Leaders Program
• Grants for Tourism Resilience
• Responsible Tourism
• Alliance Updates
• Member Updates
• Opinion Pieces
• Media Centre
• Industry Research & Reports
• Destination Marketing Campaign Results
• Video Library
• Career Paths
• Tourism Career Inspo Videos
• Inclusivity in Tourism
• Niche Tourism Marketing Tool Kits

The Sri Lanka Tourism Alliance aims to foster one united industry voice, and advance information, education and collaboration across the entire tourism sector. As the Alliance strives to be inclusive and collaborate with all stakeholders within the tourism industry, membership is free for anyone working or connected to tourism in Sri Lanka.

All projects initiated by the Alliance meet the following criteria:

• Reflect the Sri Lanka Government’s Tourism Vision 2025 & Tourism Strategic Plan 2017-2020
• Targeted at driving sustainable international visitor growth
• Deliver benefits and impact countrywide
• Everyone is welcome to engage and get involved in Alliance projects
• Focussed on fewer, higher impact actions
• Support not duplicate government initiatives

What Does Success Look Like for the Alliance?

All projects and actions of the Alliance are measured along these verticals:

Macro Tourism Measures

Overall Sri Lanka Tourism Industry performance increases to better than before the Easter Sunday attack. e.g. average visitor spend and visitor numbers from key markets (as measured by the Alliance’s industry tracking survey).

Alliance Specific Measures

Deliver on our promise – Alliance led projects are delivered on time and on budget.

75% Sri Lanka Tourism Alliance member and stakeholder satisfaction overall.

75% member satisfaction with the delivery of the Sri Lanka Tourism Alliance Resilience Action Plan.

75% member satisfaction across the following:

• The Alliance has provided consistent messaging and a unified voice for industry
• Communication from the Alliance is regular, multi-lingual and valued
• New Alliance website portal is used as a resource for industry
• Research insights provided have helped members make better informed decisions
• Alliance’s Love Sri Lanka experiences content creation
• Alliance’s Love Sri Lanka marketing partnerships

75% of members are aware of the Alliance’s ten sustainable industry tourism priorities.

75% of members are embracing at least two of the sustainable industry tourism priorities within their business in the first 12 months.

Dynamically repurpose transparent niche markets without value-added.

Alliance Membership Join Today

Join the Alliance and access a host of opportunities to grow your business

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See what's waiting for you on your next island getaway. Savour the unique experiences this island treasure has to offer.

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One of the Best Countries to Travel - Conde Nast Traveller 2021

The best destinations to travel to in 2023 mentions Sri Lanka as one of the tourist hotspots this year.

Golden Paradise Visa - Department of Immigration and Emigration, Sri Lanka

Sri Lanka Pavilion at EXPO 2020 in Dubai

Sri Lanka Pavilion at EXPO DUBAI 2020

Discover Sri Lanka

From a thrilling safari adventure in the depths of Yala, to a soothing yoga session among tea bushes in the cool countryside, Sri Lanka has a special experience for every traveller. So dive in, your adventure awaits!

From a thrilling safari adventure in the depths of Yala, to a soothing yoga session among tea brushes in the cool countryside,Sri Lanka has a special experience for every traveller.So dive in,your adventure awaits!

Explore Island Stories

Each place, and each smile in Sri Lanka has a story to tell. We have so much to share with you, so come along to our island in paradise!

Nature and Wildlife

Sri Lanka's Ultimate Wildlife Safari

Blessed with an abundance of wildlife, Sri Lanka attracts a significant number of tourists every year... visiting the island to experience the exotic creatures living in the stunning Natural Parks. The diverse wildlife spread across wet, dry and intermediate zones helps maintaining the natural balance in ecosystems while contributing to Sri Lankan economy at large.

Top 7 Historical Destinations To Visit...

Valley view with villages and mountains at sunrise. View from Adam's peak, Sri Lanka

5 Of The Most Breathtaking City...

The ruins of the capital built by the parricidal King Kassapa I (477–95) lie on the steep slopes and at the summit of a granite peak standing some 180m high (the 'Lion's Rock', which dominates the jungle from all sides) (UNESCO)...

English Breakfast Tea In Maskeliya

over one million Sri Lankans are employed in the tea industry.

Meet the Mischievous Rulers of the...

Upcoming Events & Festivals

Mid Season Blues (or Browns) Tropical Kitesurfing Kalpitiya

August 2021. The dry season in Sri Lanka. The tropical sun shines bright and all of us kiters are getting shades darker! The vibes continue to be great, with a smaller crowd.

Plan Your Dream Holiday

Each day on this island promises new experiences, discoveries, and life-long memories. With so much to do,let us help you with these itineraries created just for you!

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A tropical paradise that looks too good be true? Don't just take our word for it, take it from the breathtaking shots by travellers just like you!

LONELY PLANET : BEST IN TRAVEL 2021

Endless beaches, timeless ruins, welcoming people, oodles of elephants, rolling surf, cheap prices, fun trains, famous tea and flavorful food make Sri Lanka irresistible.

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Our Agencies

• Sri Lanka Tourism Development Authority
• Sri Lanka Tourism Convention Bureau
• Sri Lanka Institute of Tourism & Hotel Management
• Ministry of Tourism

Our Partners

• SriLankan Airlines
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• Department of Immigration and Emigration
• Electronic Travel Authorization System

Industry Associations

• Tourist Hotels Association of Sri Lanka
• Sri Lanka Association of Inbound Tour Operators

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