different types of tourism in jamaica

Adventures from Elle

Your Guide to Jamaica & Beyond

10 Interesting Types of Tourism in Jamaica

Posted on Friday June 2, 2023 Friday May 12, 2023

Tourism is one of the most popular recreational activities for people all across the world. It allows people to explore new places, experience different cultures, and learn about history, nature and wildlife. Over the years, different kinds of tourism have emerged, each offering unique experiences and opportunities. Whether it’s exploring new cultures, participating in adventure activities, or pursuing health and wellness, there is a type of tourism to suit every interest and desire. In this article, we’ll explore 10 interesting types of tourism which exist in Jamaica, or are practiced by Jamaicans.

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1. Sports Tourism

Sports tourism involves traveling to watch or participate in sporting events, such as the Olympics, World Cup, or Super Bowl. It is popular among sports enthusiasts who want to experience the excitement and atmosphere of these events firsthand. Everything from football, basketball and lacrosse to cricket, golf, volleyball and netball are all practiced in Jamaica in professional and leisure capacities. Jamaica gets an influx of visitors around the time of our ISSA/ Grace Kennedy Boys & Girls Championships (“Champs”), an athletics meet where high school athletes from across the country compete. The future of Jamaica’s sprinting talent emerges at Champs. Past and present students, fans and well-wishers support by attending the meet and wearing their school tie, polo shirts or just an outfit with the school’s colours. Coaches from local and international clubs and universities also attend to recruit the best athletes.

Jamaica has hosted international meets like the annual CARIFTA Games and the 2007 Cricket World Cup. We also host an annual Reggae Marathon, Half Marathon & 10K in Negril which has attracted hundreds of tourists since 2001. Thus, Jamaica can be considered a sports tourism destination.

2. Health Tourism

Health tourism involves traveling to another country for medical treatment or healthcare services. This can be for a variety of reasons, such as lower costs, better quality care, or access to treatments that are not available in the traveler’s home country. Jamaica’s tourism was born in the early 1900s out of health tourism! It was felt that the turquoise Caribbean Sea which washes the island had healing properties. In fact, that is how the Doctor’s Cave Beach in Montego Bay got its name. Tourists also enjoyed the curative properties of the island’s mineral baths such as the Black River Mineral Bath, Bath in St. Thomas , and the Milk River Mineral Spa. Milk River’s warm radioactive waters are reputed to cure ailments such as rheumatism, gout, neuralgia, sciatica, lumbago and liver disease.

Present day Jamaicans often travel to Cuba and the USA for medical care, as some advanced treatments lie outside the scope of medical care in Jamaica. Similarly, Jamaica receives visitors from other parts of the Caribbean such as the Turks and Caicos, and members of the Jamaican diaspora who want to take advantage of specialty services at affordable prices.

3. Dark Tourism

Dark tourism is a form of tourism that involves visiting places associated with death, tragedy, suffering and the supernatural. In Jamaica, we have our fair share of supernatural activity . One of Montego Bay’s most popular attractions is the Rose Hall Great House which has a very dark past– perfect for dark tourists . Its former owner, Annie Palmer, acquired the Rose Hall mansion after murdering her husband using black arts which she learnt in St. Domingue (present day Haiti). She later murdered her subsequent two husbands and countless slave lovers, until she was eventually killed by a lover. Her spirit is said to roam the property, and her paranormal presence can be easily felt. We also have “Duppy Church” and a haunted castle which was home to Jamaica’s first recorded serial killer, now a Jamaican National Heritage Site.

4. Ecotourism

Ecotourism is a type of tourism that focuses on preserving and protecting natural environments and wildlife. It involves responsible travel practices and sustainable tourism initiatives that aim to minimize the impact of tourism on the environment. Ecotourism can include activities such as hiking, birdwatching, and nature photography. If you didn’t already guess from the kind of content I post, this is my favourite kind of tourism!

Ecotourists can enjoy dozens of rivers, waterfalls, caves and mountain hiking trails in Jamaica. We also have several eco-friendly lodges and retreats tucked away across the island. My favourite ecotourist sanctuary in Jamaica is the 40-acre Animal Farm near Montego Bay which offers birdwatching, nature walks, a farm, petting zoo and bamboo rafting. Their four Great River eco-cottages blend right into the awesome rainforest canopy.

5. Ethnotourism

Ethnotourism involves traveling to experience and learn about different cultures and ways of life. Ethnotourism focuses on preserving and promoting cultural heritage and traditions, and often involves visiting remote or rural communities to participate in traditional activities. Places where you can experience ethnotourism in Jamaica include:

• School of Vision Rasta Camp & Guesthouse in Irish Town
• Rastafari Indigenous Village in Montego Bay
• The Maroon communities of Accompong, Scott’s Hall, Moore Town and Charles Town.

6. Food Tourism

Food tourism focuses on exploring local cuisine and food culture. It involves visiting local markets, restaurants, and food festivals, as well as taking cooking classes and learning about the history and traditions behind different dishes. Jamaican cuisine is a flavourful blend of five major world cuisines. Must-try dishes for food tourists to Jamaica include patties, curry goat, ox-tails, escovitch fish and exotic tropical fruits including the poisonous ackee fruit (don’t worry it’s not poisonous when prepared by a Jamaican!). Take a rum tour to see the process of distilling rum from sugarcane to spirit, and visit a Blue Mountain coffee farm to see the traditional process behind making one of the world’s best brews.

7. Adventure Tourism

Adventure tourism involves activities that are physically challenging or require specialized skills. It is popular among thrill-seekers who want to push their limits. Here are five adventurous things you can do in Jamaica:

• Jump from a cliff at Rick’s Café in Negril
• Go ziplining, white-water tubing and horseback riding in the sea at Chukka Cove
• Go parasailing in Negril and Ocho Rios
• Jump into or climb waterfalls all across the island.
• Hike to Blue Mountain Peak , one of Jamaica’s most strenuous but beautiful hikes.

Get more adventurous Jamaican ideas here .

8. Volunteer Tourism

Volunteer tourism, also known as voluntourism, involves traveling to another country to participate in volunteer work or community service projects. It combines travel with philanthropy, and can include activities such as building schools, teaching English, and working on conservation projects. In Jamaica, one can practice voluntourism with formal programmes such as International Youth Fellowship (IYF), Peace Corps and WWOOF. You can also have unique Jamaican volunteer experiences at the:

• Oracabessa Bay Fish Sanctuary
• Trench Town Reading Centre

9. Birth Tourism

Birth tourism is the practice of traveling to a different country to give birth there, usually for the purpose of acquiring citizenship for the child. It is a popular option for parents who want to give their children more opportunities, such as better education and healthcare, and to escape political or social instability in their home country. In Jamaica, pregnant women sometimes take the risk of traveling to the USA so they can give birth overseas. That is then followed by frequent trips in between school semesters to the USA in order to maintain American citizenship until the final decision of relocating, usually for boarding school or college, is made. The ethics of birth tourism is a hot topic, as this drains the resources of the host country. Many countries have put laws in place to prevent this.

10. Luxury Tourism

Jamaica is known for its luxury tourism industry which offers a range of high-end accommodations, activities, and services to visitors. Some of the most popular luxury resorts in Jamaica include the Round Hill Hotel and Villas, Half Moon, Sandals Royal Plantation, GoldenEye and Jamaica Inn. Luxury tourists in Jamaica can also enjoy a wide range of activities, including golfing, horseback riding, hiking, and visiting historic sites and cultural attractions. In addition, many Jamaican luxury resorts offer all-inclusive gourmet dining options featuring local and international cuisine. However, as expected, prices for luxury hotels in Jamaica will be steep.

What did you think about these ten types of tourism? Share your favourite kind in the comments below! Before you go, remember to subscribe for new articles.

‘Til next time.

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Published by

Rochelle | Adventuresfromelle

Adventures from Elle is a travel blog for locals & visitors who want to experience the best of Jamaica, one adventure at a time. The blog is curated by Rochelle Knight, a resident (M.D.) in internal medicine and published author. She began the blog in 2016 as a medical student & wants to see the world, starting with her home country. Purchase her book 'SIGHTSEE JAMAICA' on Amazon and join her in Jamaica! View all posts by Rochelle | Adventuresfromelle

22 thoughts on “ 10 Interesting Types of Tourism in Jamaica ”

i havent heard of ‘birth tourism’ before…. what a strange concept!

Like Liked by 1 person

It truly is. I find it sad that it exists but I’m sure it only exists in 3rd world countries where we know access to resources are better if we have a ‘stronger’ passport. I’ve known several Jamaicans who did it and it gave their children access to more scholarships for college, no need to apply for visas the way most countries require us to etc. Some countries have made it impossible for this to occur by law (e.g. UAE, Switzerland) but others like the US (only 1 hour plane ride away from Jamaica.. at least Miami) have yet to update their laws to prevent birth tourism.

Thanks for reading!

Thanks for sharing this idea and such an interesting post .I loved visiting Jamaica. .Anita

Thank you for reading! 🙂

Such a mouth watery publishing, It makes me feel like visiting Jamaica, thanks for the food for thought

Ha, thank you! I hope you get around to visiting. We’re quite proud of our island 🙂

Your welcome, you can as well read, like and comment on most of my blog posts here @dailyceecolwriters.blog

I love doing lots of these, especially food and eco tourism!

Me too! 🙂 Thank you for reading

Wow. I didn’t know there were so many types of tourism. I would like to know more about cultures and tales of the supernatural.

I learnt about some of these last year and decided to recreate the article with a Jamaican twist 🙂 I hope you saw my article on Jamaican haunted places. I shared some of our supernatural culture about duppies and “rolling calves” there 🙂 thanks for reading!

No I didn’t see that article. I will check it out. Thanks for telling me about it.

You’re welcome 🙂 here’s the link whenever you get a chance to read it: https://adventuresfromelle.com/2022/10/28/haunted-places-jamaica/

Such an interesting post! I really want to visit Jamaica soon and I think I’ll be part of the food tourism lol. I have had some Jamaican food and absolutely love it. Would love to eat the real authentic dishes.

Yayy! I’ll be so happy when you get to visit. I’ll point you to all my favourite places 🙂 thanks for reading!

Absolutely, will let you know when I plan the trip so you can point me in the right direction!

I can’t wait 😍

Wouldn’t it be fun to experience all of them? Luxury would probably top my list because I’ve never experienced staying at a luxury hotel or resort, but all sound interesting. You do such a great job with your posts, Elle, even though you’re so busy. I absolutely love the first picture in the post; it’s spectacular!

Thank you so much! Writing & being creative are my outlets so I make time for it, the way one would probably come home to watch TV or Youtube/Netflix after work instead 🙂 Luxury resorts are definitely fun but so pricey! I visit every now and again since Jamaica has quite a few resorts but only for 1 night. That’s usually all I can afford, ha. Thanks for always reading & supporting. Have a great weekend

Oh my, Elle! I loved this article. You’ve certainly opened my eyes to some interesting, unique, and different forms of tourism. Who would have thought that the idea of giving birth in another country would be an attractive form of tourism? I love luxury tourism and while I have never visited any of the dark tourism’s sites, they are definitely on my bucket list. Thank you again for sharing and providing so many insights on different forms of tourism, whether here in Jamaica or outside our island nation. Keep writing…

I’m super happy to hear that 😊 this comment brightened my day. Thank you so so much! You’re most welcome, and I’ll certainly keep on writing

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What Are the Different Types of Tourism in Jamaica?

By Anna Duncan

Jamaica is a beautiful island located in the Caribbean Sea that attracts millions of tourists every year. Its lush greenery, crystal-clear waters, and vibrant culture make it an ideal destination for all types of travelers.

When it comes to tourism in Jamaica, there are several different types to explore. Let’s take a look at the most popular ones.

Beach Tourism

One of the biggest draws for tourists to Jamaica is its beautiful beaches. From the white sand beaches in Montego Bay to the black sand beaches in St. Elizabeth, there are plenty of options for beach lovers. Tourists can enjoy swimming, sunbathing, and water sports like snorkeling and scuba diving.

Cultural Tourism

Jamaica has a rich cultural heritage that is worth exploring. From music and dance to art and cuisine, tourists can immerse themselves in Jamaican culture by visiting museums, attending festivals, and exploring local markets.

Eco-Tourism

For nature lovers, Jamaica offers a variety of eco-tourism activities such as hiking through the Blue Mountains or exploring the Cockpit Country. Visitors can also go bird watching or take a nature tour through one of Jamaica’s many national parks.

Adventure Tourism

Tourists who seek adventure will find plenty of thrilling activities in Jamaica. From zip-lining through lush green forests to bobsledding down Mystic Mountain or river rafting on the Martha Brae River, there’s no shortage of excitement.

Sports Tourism

Jamaica has made a name for itself in sports such as track and field, cricket, and soccer. Tourists can visit sporting venues such as Sabina Park or attend events like the annual Reggae Marathon.

Medical Tourism

In recent years, Jamaica has become increasingly popular as a destination for medical tourism. Visitors can access high-quality medical care at affordable prices while also enjoying the island’s scenic beauty.

6 Related Question Answers Found

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Tourism in Jamaica

Tourism in Jamaica is big business! But why is tourism here so important and why does it matter? Read on to find out!

• Overview of Jamaica
• The tourism industry in Jamaica 

Why people travel to Jamaica

Most popular types of tourism in jamaica, most popular tourist attractions in jamaica, what types of tourists travel to jamaica, crime and safety in jamaica.

• Required budget to visit Jamaica 
• General tips for visiting Jamaica
• 10 interesting facts about Jamaica
• 10 FAQs about tourism in Jamaica

Geography of Jamaica

Jamaica is an island country located in the Caribbean Sea, south of Cuba and west of Haiti. It is the third-largest island in the Caribbean and has an area of approximately 10,991 square kilometers (4,244 square miles). The island is divided into three counties: Cornwall, Middlesex, and Surrey.

Jamaica is characterized by rugged mountains, lush forests, and beautiful beaches. The Blue Mountains, located in the eastern part of the island, are the highest mountains in Jamaica, with the highest peak reaching 2,256 meters (7,402 feet) above sea level. The island is also home to many rivers, including the Black River, which is the longest river in Jamaica.

The coastline of Jamaica is approximately 1,022 kilometers (634 miles) long and is dotted with numerous coves, bays, and beaches. Some of the most popular beaches in Jamaica include Montego Bay, Negril, and Ocho Rios.

Jamaica’s climate is tropical, with warm temperatures year-round. The rainy season is from May to November, while the dry season runs from December to April. The island is prone to hurricanes and tropical storms, especially during the hurricane season, which runs from June to November.

Overall, Jamaica’s geography is diverse and picturesque, making it a popular tourist destination for its natural beauty and outdoor recreational activities.

Tourism in Jamaica 

The tourism industry is a significant contributor to Jamaica’s economy, accounting for a large percentage of the country’s GDP and providing employment for thousands of Jamaicans. Here are some statistics on the tourism industry in Jamaica:

• In 2019, Jamaica welcomed over 4.3 million tourists, a 10.7% increase from the previous year.
• Tourism contributed approximately 34% of Jamaica’s GDP in 2019, generating over US$3 billion in revenue.
• The tourism industry in Jamaica directly and indirectly employs over 300,000 people, representing approximately 25% of the country’s total employment.
• The United States is the largest source market for Jamaica’s tourism industry, accounting for over 60% of all visitors to the country in 2019.
• Other major source markets include Canada, the United Kingdom, Germany, and Latin America.
• The most popular tourist destinations in Jamaica include Montego Bay, Ocho Rios, and Negril, which are known for their beaches, water sports, and nightlife.
• According to the Jamaica Tourist Board, the average length of stay for tourists in Jamaica is around seven days, and the average expenditure per visitor is approximately US$1,000.

8. Jamaica has over 30,000 hotel rooms and over 100,000 Airbnb listings, offering a range of accommodations to suit different budgets and preferences.

9. The COVID-19 pandemic had a significant impact on Jamaica’s tourism industry in 2020, with tourist arrivals decreasing by 66% compared to 2019. However, the country has since implemented safety protocols and has begun to see a gradual recovery in tourism.

There are many reasons why people choose to travel to Jamaica. Here are some of the main reasons:

• Beautiful Beaches : Jamaica is famous for its beautiful beaches, which are considered some of the best in the Caribbean. Popular beaches include Seven Mile Beach in Negril, Doctor’s Cave Beach in Montego Bay, and Frenchman’s Cove in Portland.
• Outdoor Recreation: Jamaica offers a wide range of outdoor recreational activities, such as hiking, water sports, golfing, and horseback riding. Some of the popular activities include climbing the Blue Mountains, rafting on the Rio Grande, and swimming in the Blue Lagoon.
• Culture and History : Jamaica has a rich cultural and historical heritage that attracts many visitors. Visitors can explore sites such as the Bob Marley Museum, Devon House, and Port Royal, which offer insights into the island’s history and culture.
• Reggae Music: Jamaica is the birthplace of reggae music, which has become a global phenomenon. Many visitors come to Jamaica to experience the music and culture of reggae, such as visiting the Tuff Gong recording studio or attending a live concert.
• Cuisine : Jamaican cuisine is famous for its spicy flavors and unique blend of African, Indian, and European influences. Visitors can try traditional dishes such as jerk chicken, ackee and saltfish, and curry goat.

6. Relaxation and Spa: Jamaica offers a range of luxurious spas and wellness retreats that provide visitors with the opportunity to relax and rejuvenate. Many resorts offer spa treatments, yoga classes, and meditation sessions.

Overall, Jamaica offers a unique blend of natural beauty, cultural heritage, and outdoor recreation that appeals to a wide range of travelers.

Jamaica offers a variety of tourism options to cater to different interests and preferences. Here are some of the most popular types of tourism in Jamaica:

• Beach Tourism in Jamaica: Jamaica’s beautiful beaches are a major draw for tourists, and many visitors come to the island to relax and enjoy the sun, sand, and sea.
• Adventure Tourism in Jamaica: Jamaica offers a wide range of adventure activities, including hiking, mountain biking, zip-lining, and river rafting. Visitors can explore the island’s rugged terrain, lush forests, and scenic waterfalls.
• Cultural Tourism in Jamaica: Jamaica’s rich cultural heritage, including its music, art, and history, attracts many visitors. The island is home to several museums, art galleries, and historical sites, such as the Bob Marley Museum, Devon House, and Port Royal.
• Ecotourism in Jamaica: Jamaica’s diverse ecosystem, including its rainforests, coral reefs, and wetlands, provides opportunities for visitors to engage in ecotourism activities such as birdwatching, snorkeling, and scuba diving.
• Health and Wellness Tourism in Jamaica: Jamaica’s warm climate and natural beauty make it an ideal destination for health and wellness tourism. Many visitors come to the island to participate in yoga and meditation retreats, detox programs, and spa treatments.
• Culinary Tourism in Jamaica: Jamaica’s cuisine, which is a fusion of African, Indian, and European influences, is a major draw for foodies. Visitors can sample traditional dishes such as jerk chicken, ackee and saltfish, and curry goat, as well as locally grown fruits and vegetables.

Overall, tourism in Jamaica offers a wide range of tourism options to suit different interests and preferences, making it a popular destination for travellers from around the world

Jamaica is a popular tourist destination with a variety of attractions to suit different interests. Here are some of the most popular tourist attractions in Jamaica:

• Dunn’s River Falls: Located in Ocho Rios, Dunn’s River Falls is a famous waterfall that visitors can climb. It is approximately 180 feet high and features a series of terraces.

• Bob Marley Museum: Located in Kingston, the Bob Marley Museum is a must-visit for music lovers. It is the former home of the reggae legend and features exhibits and memorabilia related to his life and career.
• Blue Mountains: The Blue Mountains are a range of mountains located in eastern Jamaica, known for their stunning views and coffee plantations.
• Doctor’s Cave Beach : Located in Montego Bay, Doctor’s Cave Beach is one of the most popular beaches in Jamaica. It is known for its crystal-clear waters and white sand.
• Nine Mile: Nine Mile is the birthplace and final resting place of Bob Marley. Visitors can take a tour of his childhood home and mausoleum.
• Rose Hall Great House : The Rose Hall Great House is a historic mansion located in Montego Bay. It is rumored to be haunted by the ghost of Annie Palmer, also known as the “White Witch of Rose Hall.”
• Negril Cliffs : The Negril Cliffs are a popular destination for cliff jumping and offer stunning views of the Caribbean Sea.
• Mystic Mountain : Mystic Mountain is an adventure park located in Ocho Rios that offers activities such as zip-lining, bobsledding, and a sky explorer chairlift.
• Port Antonio: Port Antonio is a charming town on the northeastern coast of Jamaica. It is known for its beautiful beaches, waterfalls, and lush vegetation.

Overall, Jamaica offers a wide range of attractions that showcase the island’s natural beauty, rich history, and cultural heritage, making it a popular destination for tourists from around the world.

Jamaica attracts a diverse range of tourists from around the world. Here are some of the types of tourists who commonly travel to Jamaica:

• Beach Lovers: Jamaica is famous for its beautiful beaches, and many tourists come to the island to enjoy the sun, sand, and sea. Beach lovers typically stay at beachfront resorts and engage in activities such as swimming, sunbathing, and water sports.
• Adventure Seekers : Jamaica offers a variety of adventure activities, including hiking, mountain biking, zip-lining, and river rafting. Adventure seekers are typically looking for an adrenaline rush and want to explore the island’s rugged terrain and scenic landscapes.
• Culture and History Enthusiasts: Jamaica has a rich cultural heritage that attracts many tourists who are interested in music, art, and history. Culture and history enthusiasts may visit museums, galleries, and historical sites such as the Bob Marley Museum, Devon House, and Port Royal.

4. Ecotourists : Jamaica’s diverse ecosystem, including its rainforests, coral reefs, and wetlands, provides opportunities for ecotourists to engage in activities such as birdwatching, snorkeling, and scuba diving. Ecotourists are typically interested in exploring the island’s natural beauty and learning about its biodiversity.

5. Wellness and Spa Seekers : Jamaica’s warm climate and natural beauty make it an ideal destination for wellness and spa tourism. Wellness and spa seekers typically stay at resorts that offer spa treatments, yoga classes, and meditation sessions.

6. Foodies : Jamaica’s cuisine, which is a fusion of African, Indian, and European influences, is a major draw for foodies. Foodies typically seek out local restaurants and street vendors to sample traditional dishes such as jerk chicken, ackee and saltfish, and curry goat.

Overall, Jamaica offers a variety of tourism options that cater to different interests and preferences, making it a popular destination for a diverse range of tourists.

Jamaica has a high crime rate compared to many other countries, and crime and safety can be a concern for visitors. However, it is important to note that the majority of visitors to Jamaica have safe and enjoyable trips, and there are many measures in place to ensure visitor safety. Here are some tips for staying safe in Jamaica:

• Stay in tourist areas : Tourist areas in Jamaica, such as Montego Bay, Ocho Rios, and Negril, are generally safe for visitors. It is recommended to stay in these areas and avoid venturing out into unfamiliar areas.
• Be aware of your surroundings : It is important to be aware of your surroundings and avoid walking alone or in poorly lit areas, especially at night. It is also important to keep your valuables secure and out of sight.
• Use official transportation : It is recommended to use official transportation, such as licensed taxis or shuttle buses, rather than taking public transportation or walking.
• Be cautious when using ATMs : It is important to be cautious when using ATMs and to use them in well-lit and populated areas. It is also recommended to avoid withdrawing large sums of money at once.
• Follow local customs : It is important to respect local customs and dress modestly when visiting religious sites or areas where traditional customs are observed.
• Follow the advice of local authorities : Visitors should follow the advice of local authorities and hotel staff regarding safety and security.

Overall, while crime and safety can be a concern in Jamaica, visitors can have a safe and enjoyable trip by taking precautions and being aware of their surroundings.

FAQs about tourism in Jamaica

Here are 10 frequently asked questions about tourism in Jamaica:

• Is Jamaica a safe place to visit?

Jamaica has its share of crime, but most tourists have a safe and enjoyable visit. It’s important to stay in tourist areas, use official transportation, and be cautious about your surroundings. Tourism in Jamaica is generally safe.

• What is the best time of year to visit Jamaica?

The best time to visit Jamaica is during the dry season, which runs from December to April. However, this is also the peak tourist season, so expect higher prices and crowds. Tourism in Jamaica is at its peak at this time.

• Do I need a visa to visit Jamaica?

It depends on your nationality. Many countries, including the United States, Canada, and the United Kingdom, do not require a visa for stays of up to 90 days.

• What currency is used in Jamaica?

The Jamaican dollar is the official currency, but US dollars are widely accepted in tourist areas.

• What is the local language in Jamaica?

The official language is English, but many Jamaicans also speak Jamaican Patois, a creole language with West African and English influences.

• What is the drinking age in Jamaica?

The legal drinking age in Jamaica is 18 years old.

• What is the voltage in Jamaica?

The voltage in Jamaica is 110-120V, the same as in the United States and Canada.

• What is the time zone in Jamaica?

Jamaica is in the Eastern Standard Time (EST) time zone.

• What are some popular tourist attractions in Jamaica?

Some popular tourist attractions include Dunn’s River Falls, Bob Marley Museum, Negril’s Seven Mile Beach, and the Blue Mountains.

• Can I use my cell phone in Jamaica?

Most cell phones will work in Jamaica, but be sure to check with your provider about international roaming charges. Many hotels and resorts also offer Wi-Fi for guests.

To conclude: Tourism in Jamaica

As you can see, tourism in Jamaica is very important. However, it must be carefully managed in order to be sustainable. If you enjoyed this article about tourism in Jamaica, I am sure you will love these too:

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18 Top-Rated Tourist Attractions in Jamaica

Written by Karen Hastings Updated Mar 18, 2024 We may earn a commission from affiliate links ( )

Author Karen Hastings spent many happy days exploring Jamaica with her husband and their two children.

Known as the "birthplace of reggae," Jamaica offers tourists a treasure trove of natural attractions and a colorful African vibe. Golden beaches ; lush, green mountains; turquoise seas; coral reefs; rainforests; and rivers are just some of the island's enviable assets.

Nature lovers will find plenty of things to do in Jamaica. You can hike and bird-watch in the jungle, or dive and snorkel along the fringing reefs. Jamaica is also renowned for its many historic plantations, where you can sample tropical fruits and tour the property. You'll also find some of the Caribbean's most luxurious all-inclusive resorts here.

Lively Montego Bay is one of the most popular resort towns. Ocho Rios is the island's major port of call for cruise ships, and Negril is famous for its long and lazy beach lined with clear waters and coconut palms. Ecotourists love peaceful Port Antonio , thanks to its proximity to the spectacular Blue Mountains.

In Kingston , Jamaica's edgy capital, you can tour reggae legend Bob Marley's former home and explore the city's museums and historic sites.

Learn more about the best places to visit with our list of the top attractions in Jamaica.

1. Dunn's River Falls, Ocho Rios

2. seven mile beach, negril, 3. blue hole, ocho rios, 4. rainforest adventures mystic mountain, ocho rios, 5. rose hall great house, montego bay, 6. doctor's cave beach, montego bay, 7. rafting the martha brae river, 8. negril cliffs, negril, 9. the bob marley museum, kingston, 10. mayfield falls, pennycooke, 11. reach falls, portland, 12. port antonio, 13. black river safari boat tour and ys falls, 14. zipline adventure tours, 15. blue and john crow mountains national park, 16. rio grande river, 17. falmouth, 18. kingston, frequently asked questions, when is the best time to visit jamaica, where is the best place to stay in jamaica.

Dunn's River Falls is one of the top attractions in Ocho Rios . These gently terraced waterfalls tumble over rocks and limestone ledges into the sea.

You can climb the natural tiers to the top of the falls with the aid of a guide and cool off in the refreshing pools at the base. It's a good idea to wear water shoes and clothing that you don't mind getting wet. Also, try to plan your visit around the cruise ship crowds — this is one of Jamaica's most famous waterfalls , and it's a popular place to visit for tourists.

Tours: For a fun full-day outing, try the Dunn's River Falls and Bob Marley's Nine Mile tour. This tour stops by the village of Nine Mile, birthplace of Bob Marley, and then heads over to the Dunn's River Falls for a guided hike up to the falls and a slide or swim in the natural pools. Extend your adventure by adding on an optional Mystic Lagoon night boat ride and dinner. Hotel pickup and drop-off, entrance fees, and a guide are included.

Alternatively, take a Jamaica Catamaran Cruise to Dunn's River Falls from Ocho Rios or Montego Bay. Snorkel over coral reefs, enjoy an ocean cruise, and relax and play in the water at the falls.

Seven Mile Beach, also known as Negril Beach, is one of Jamaica's most beautiful stretches of white sand and aqua sea. Backed by the famous Negril Cliffs, it's also one of the best beaches in Jamaica and a top place to visit for families.

Although it's actually closer to four miles long, the beach extends from Bloody Bay to Long Bay . Tucked within groves of coconut palms, resorts fringe the shore here, from large all-inclusive resorts to smaller boutique properties.

Water sports abound, and snorkelers will find schools of fish swimming in the clear waters. But be prepared for persistent hawkers prowling the beach. There are restrooms and changing rooms on hand, which is a plus for tourists traveling with children.

High in the rainforest-cloaked mountains outside Ocho Rios, the Blue Hole is a series of picturesque waterholes fed by gushing cascades. It's also called Island Gully Falls or the Irie Blue Hole.

Guides lead you around the area, where you can explore the falls and jump off cliffs into the refreshing pools below. The higher up the falls you climb, the less people you will probably encounter, but negotiating the trail can be tricky. The adventure involves clambering over slippery rocks, so appropriate water shoes are recommended.

Visiting these beautiful falls is one of the most popular things to do in Ocho Rios.

Ready for an adrenaline fix? Head to Rainforest Adventures Mystic Mountain in Ocho Rios. Here, you can zoom down the mountain on Bobsled Jamaica , a single-person roller coaster ride through the forest, or glide through the treetops on ziplines.

You can also enjoy panoramic views of the town and sea on the Sky Explorer , a chairlift ascending the mountain.

Other attractions here include guided nature walks, butterfly and hummingbird gardens, a ropes course, rides, an infinity pool and waterslide, and a climbing wall.

Built in 1770, Rose Hall is a restored plantation house with beautiful ocean views. Legendary Annie Palmer (the White Witch) ruled here with cruelty, and met a violent death. Today, her home is adorned with period furniture.

Rose Hall offers several tours . You can choose a day tour, but if you're a fan of ghost stories, opt for the spooky evening tour by candlelight. Guides dressed in character share plenty of spine-chilling tales of ghost sightings, and they'll definitely keep you on your toes. Who knows, you might even see the White Witch herself!

Address: Rose Hall Road, Montego Bay, Jamaica

One of the best beaches in Montego Bay, Doctor's Cave Beach is an alluring strip of white sand fringed by clear waters.

Changerooms, restaurants, and shops are all available nearby, and you can rent beach equipment here, too. Note that there's a fee to access the beach.

This famous beach actually helped shape the fate of this popular tourist town. In the early 1920s, a famous British osteopath declared that the water had curative powers after swimming here, a claim that began to lure visitors from around the world. Hotels sprouted up, and the area became a thriving tourist destination.

The namesake cave was destroyed by a hurricane in 1932, but the beach is as popular as ever — hanging out here is one of the top things to do in Montego Bay, and it's often crowded with cruise ship passengers.

Rafting the Martha Brae is one of the most popular things to do in Jamaica for couples. At Martha Brae Rafter's Village, you can glide down a picturesque stretch of the river on bamboo rafts poled by local guides .

This relaxing trip is a great way to soak up some of the tropical scenery, and you can even stop at local vendors along the way to purchase souvenirs or refreshments. Best of all, some of the guides will entertain you during the trip, singing reggae songs or sharing interesting information about the flora and fauna.

This is a popular day trip from Montego Bay (about 37 kilometers away) and Ocho Rios (abut 70 kilometers away). You can also do this from Negril, but it takes about two hours one way to reach the Martha Brae Rafting Village, where the tours launch.

If you're staying in Montego Bay, the Martha Brae private river rafting tour is a great option. It includes pickup and drop-off from and to your hotel or cruise terminal, a tour of a medicinal garden, and a professional guide.

The spectacular Negril Cliffs stand high above the coral-fringed coast on Jamaica's western shore. Rugged and beautiful, these cliffs a great place to visit for a sunset and a popular place for couples.

This stunning locale boasts unimpeded vistas of the crystal-clear water below. Be sure to pack a camera and a swimsuit, as jumping off Negril Cliffs is one of the top things to do in Negril .

The cliffs are also home to some of Negril's most luxurious resorts, like The Caves and The Cliff Hotel . Staying at one of these top resorts makes it easy to explore the cliffs.

If you aren't booked into a clifftop resort, stop in at Rick's Café , a local restaurant that's been serving up fresh local fare and an optimal spot for cliff jumping for over 45 years. This is an ideal spot to watch the sun set, but you may have to fight the crowds for a seat during high season.

For reggae lovers, visiting Jamaica without touring the Bob Marley Museum is akin to traveling to Paris and skipping the Eiffel Tower. You won't need much time to visit the famous musician's former home — an hour or two will do it. Here, you'll see his guitar and other treasured possessions donated by his wife, Rita, as well as his favorite rooms as they were set up during his life.

There's also an 80-seat theater on-site, as well as a record store and a gift shop selling all the Bob Marley paraphernalia you never knew you wanted. Book a "One Love" Tour to gain access to both the museum and the Tuff Gong Recording Studio .

If you're based in Montego Bay, the Bob Marley Museum full-day tour takes care of the transportation for you, and includes an authentic Jamaican lunch.

Insider's tip: Time your visit around lunch, so you can grab a tasty bite at the museum's One Love Café , after your tour.

Address: 56 Hope Road, Kingston

Nestled in the mountains , about an hour's drive from Negril through rainforest villages, Mayfield Falls & Mineral Springs is a haven for nature lovers.

Here, you'll find two beautiful waterfalls; 21 natural pools ; and a profusion of ferns, tropical flowers, and other rainforest flora. Butterflies and birds flit through the lush foliage, and thatched riverside gazebos beckon for pit stops.

You can choose between a guided hike along the river or you can wade through the cool waters, clambering over slick boulders, jumping off cliffs, and relaxing under the cascades.

Be sure to bring a camera, and wear water shoes and swimwear.

A hidden gem, Reach Falls are among Jamaica's prettiest waterfalls . They lie tucked in the Montane Forest of the John Crow Mountain Range, near Port Antonio. A gentle hike through tropical rainforest takes you to the top of the falls where a lifeguard patrols.

You can stand under the streaming cascades, explore underwater caves , and swim in the fern-fringed waters surrounded by rainforest — more than 20 different species of ferns grow in this emerald forest.

Keep an eye out, too, for some of the many species of birds here, including yellow-billed parrots. It's also a good idea to bring water shoes.

Set between mountains and a double harbor, Port Antonio exudes the relaxed charm of a sleepy fishing village. Once a center for banana export, the area is distinctly less commercial than the other resort towns.

Activities: Popular things to do in Port Antonio include hiking jungle trails, rafting the Rio Grande, taking a tour to Reach Falls, and snorkeling and diving the coral reefs. A favorite swimming spot is the beautiful 60-meter-deep Blue Lagoon, fed by freshwater springs.

Other highlights of the area include the 18th-century British stronghold of Fort George and beautiful Frenchman's Cove, where a fish-filled river flows into the sea.

Port Antonio beaches are a wonderful mix of white sand, shallow waters, and lush outcroppings of land. But if you prefer to take a dip in freshwater, the nearby Daniel's River plunges through a gorge of natural rock in a series of cascades and pools known as Somerset Falls .

Set between Port Antonio's two harbors and reached by ferry, Navy Island was once owned by movie swashbuckler Errol Flynn. Today, the island is a favorite for picnics and day trips.

Jamaica's spicy "jerk-style" of cooking originated in the region and some of the best can be found at Boston Beach east of Port Antonio.

Fringed with mangroves, the Black River is the longest river in Jamaica , and you can tour this tranquil river on a guided boat tour .

Nature lovers will be in heaven. Crocodiles and more than 100 species of birds, including herons and snowy egrets, are among the critters that make their home here, and you can learn all about the area's ecology and history during the tour.

YS Falls: A short drive away and often combined with the Black River for tours, the beautiful YS Falls are Jamaica's largest cascades. If you're looking for things to do in Jamaica with kids, this is a top choice. Some of the seven waterfalls flow into peaceful natural pools, which are lovely for a dip on a hot day. One of the pools is suitable for children as well.

You can also play Tarzan on the rope swing and plunge into a wading pool below fed by natural springs. Ziplining and river tubing are also available.

If you're staying in Negril, the seven-hour Black River Safari and YS Falls Tour takes you to both these popular Jamaica attractions. It includes a guided boat tour down the river and a visit to the falls with time to splash and swim, as well as entrance fees and hotel pickup and drop-off.

Outdoor enthusiasts and adventurers can test their skills kayaking and ziplining as they explore the Great River.

Two-hour guided tours take guests kayaking through rolling rapids and calm waters, or ziplining above the river for a little adrenaline-infused adventure. A tour guide gives a safety and equipment briefing and offers insight into the wildlife and vegetation along the river.

The Jamaica Zipline and Kayak Adventure Tour, which departs from hotels in Negril and Montego Bay, includes hotel pickup and drop-off, lunch, equipment, a guide, and basic instruction. Participants must be at least six years of age.

In 2015, the spectacular Blue and John Crow Mountains National Park was inscribed on the list of UNESCO World Heritage Sites for its rich natural and cultural heritage.

Once a refuge for former slaves and the Indigenous Taino, who fled here to escape slavery, this unspoiled preserve offers breathtaking scenery . Within its borders, you can explore jungle-clad mountains, waterfalls, lush rainforests, and coffee plantations.

The wildlife is also impressive. More than 800 species of endemic plants, 200 species of birds, and the world's second largest butterfly live within the park.

Getting around the park can be an adventure in itself. The roads and tracks are rough — especially after rain — so 4WD vehicles and/or experienced guides are highly recommended.

A highlight of a visit here is the hike (or mule ride) up Jamaica's highest peak, 2,256-meter-high Blue Mountain Peak. This two-day trip offers thrilling views, and on a clear day, you can see all the way to Cuba. Most sightseeing tours depart from Kingston.

If you're looking for a stress detox, sign up for a rafting trip down the beautiful Rio Grande River. Few activities could be more relaxing than floating gently down a lush jungle river, poled by an expert guide. This stretch of water also tends to be less crowded than the Martha Brae.

You can purchase ice-cold refreshments to take with you, then sit back and relax. Tropical rainforest drifts by as your friendly guide nudges you along the crystal-clear waters, sharing stories about the area while negotiating the gentle rapids with ease.

Rafting here dates back to around 1911, when banana farmers in the Rio Grande Valley used to transport their bananas along the river, and you'll learn about this history on your tour. Along the way, you'll stop for a hearty lunch at a local restaurant.

The tour takes about two and a half hours.

Surrounded by sugar estates and cattle land, Falmouth is one of the Caribbean's best-preserved Georgian towns . Once a leading port, the town offers excellent examples of 19th-century Georgian architecture, including a faithful restoration of the courthouse.

Greenwood Great House is a major tourist attraction in the area. Built in 1790 by Richard Barrett, a relative of poet Elizabeth Barrett Browning, the Great House is now a museum with period furniture and a rare collection of musical instruments and Wedgwood china.

Other popular things to do in Falmouth include exploring Good Hope , an old-established coconut and sugar plantation built in 1755, and basking on Red Stripe and Burwood Beach .

East of Falmouth is the Luminous Lagoon , named for its marine phosphorescence.

At the foot of the Blue Mountains, Jamaica's busy capital city offers a cosmopolitan contrast to the island's relaxed pace. Gritty and rough around the edges, Kingston can be intimidating, but you can experience some of the top things to do in Kingston on organized tours.

One of the most popular places to visit is the Bob Marley Museum , at the reggae superstar's former home. Reggae fans can also visit the Trench Town Culture Yard Museum in the ghetto where reggae music was born.

Other favorite attractions in Kingston include historic mansions, like Devon House , as well as museums such as the excellent National Gallery and the Natural History Museum .

Music concerts are often staged at Emancipation Park, a palm-studded green space in the middle of the city, and National Heroes Park features statues of leading players of Jamaican history and independence.

At the tip of the peninsula surrounding Kingston Harbor lies the community of Port Royal , the focus of British fortification in the late 17th century.

The best time to visit Jamaica is from November through March, when rainfall is low and the days are warm and typically sunny. The risk of hurricanes is at its lowest during this time of year, but prices will be at their highest - especially during the holiday season. Jamaica is known for its many all-inclusive resorts, so you can compare prices and amenities throughout the island without worrying about additional, unexpected, costs. The weather is ideal in Jamaica from November through March, with little rainfall and picturesque days.

Since this is the best time to visit Jamaica, be prepared for large crowds of tourists at the beaches and restaurants, and limited availability at the resorts. If you travel during this time, you will want to book excursions in advance to make sure they are not full on the days that you prefer.

Jamaica offers an impressive range of resorts to suit every type of traveler. You can choose from luxury resorts and family resorts to plantation-style resorts in the lush mountains.

As for location, it depends on your sightseeing priorities as to where you want to base yourself. Montego Bay has everything you need for a fun vacation with the family, including many high-end all-inclusive resorts. Negril typically attracts a younger crowd seeking the silky white sands of its beautiful beaches, and Ocho Rios is cruise ship central, with plenty of package tourists and a solid tourism infrastructure. Seeking a little more serenity? Head to Port Antonio .

More on Jamaica

15 of the best places to visit in Jamaica

May 19, 2024 • 11 min read

See the best of Jamaica with this guide to the island's top places to visit Jhenelle Hudson / Getty Images

As one of the most popular tourist destinations in the Caribbean, Jamaica is renowned for its diverse tapestry of natural wonders and iconic tourist attractions.

On every corner of the island, adventure awaits, be it the misty trails of the Blue Mountains in the east, the bustling party Hip Strip in the west or the boat ride out to Floyd’s Pelican Bar on the south coast. 

Whether you crave the thrill of exploration or seek moments of serenity by the sea, one thing is for certain, you’ll never run out of interesting places to see in Jamaica.

1. Reach Falls

Best place to enjoy waterfalls

Portland is home to dozens of natural attractions, and the very best is  Reach Falls . The waterfall's centerpiece is the heart-shaped “jacuzzi,” a natural rock formation located near the base of the cascade. It was formed by the force of the water, creating a natural pool where visitors can sit and soak in the rejuvenating waters.

Adventurous souls can also explore Reach Falls by wading through the crystal-clear pools, navigating through narrow passageways, and discovering hidden grottos tucked behind the cascades.

Planning tip: The entrance fee is J$500. Be sure to bring water shoes as the rocks in and around the falls are slippery.

2. Appleton Estate

Best place to taste Jamaican rum

Appleton Estate , with roots tracing back to 1749, is one of Jamaica's oldest rum producers and the ultimate destination to witness the artistry behind the rum production process. Knowledgeable guides lead guests on 1.5-hour-long tours (US$38) through various stages, from sugarcane cultivation to fermentation, distillation and aging in oak barrels.

At the end of the tour, there’s a tasting session, where visitors can sample a selection of the best Appleton Estate rums, each showcasing distinct flavors and characteristics.

Planning tip: Appleton Estate is about 1.5 hours' from Negril and two hours from Montego Bay .

3. Port Royal

Best place for a history lesson

Known as the "wickedest city on Earth" during the 17th century, Port Royal was a bustling hub of piracy and trade, attracting sailors, merchants, and buccaneers from around the globe. Today, the remnants of this storied past can still be explored through the historic landmarks that dot the town.

Take a wander through the Fort Charles Museum , which showcases artifacts like pottery and weaponry and the impact of the infamous earthquake of 1692 that destroyed the city.

The nearby Victoria Battery and Giddy House, a tilted building from the earthquake, along with Forts Morgan, Walker and Rocky, are other archaeological sites that offer insight into the town’s past.

Experience the best of the island with our guide to the top things to do in Jamaica

4. Blue Mountains

Best place for hiking

Blue Mountain Peak  is the highest mountain in Jamaica and reigns as the premier hiking destination on the island. At elevations of 2256m (7401ft), these mountains offer a welcome respite from Jamaica's tropical heat, providing hikers with a refreshing and invigorating climate.

The Blue Mountains boast incredible biodiversity, teeming with endemic flora and fauna. Warblers, falcons, merlins and kingfishers are among the 120 species you might spot as you make your way along the network of trails.

From a leisurely walk to the Holywell nature park to the more challenging climb to the peak, there are routes here to cater to hikers of all levels.

Planning tip: If you plan to hike in the Blue Mountains, particularly to its peak, the best time to do so is during the island’s dry season from December to April. It’s also best to use a guide , as the hike to the peak is usually over seven hours and is a challenging one.

Looking for more hiking routes in Jamaica? Here's our guide to the best

5. Montego Bay’s Hip Strip

Best place to party

There’s no party like a Hip Strip party in Montego Bay. Jimmy Cliff Boulevard, famously known as the Hip Strip, is one of the most lively streets in Jamaica, with two beaches (One Man Beach and Doctor’s Cave Beach), a beach park, a dozen restaurants and shops, and a craft market. Plus there’s no shortage of nightly activities here at any of the street’s numerous entertainment spots. 

From dusk till dawn, you’ll find the streets lined with tourists and locals bustling between establishments, where dancehall and reggae music can be heard from the outdoors, while local vendors on the street dance and entertain themselves (and their customers) to the blaring music.

Pier 1 , one of Montego Bay’s most popular restaurants, turns into a top entertainment spot at night, with talent competitions, fashion shows, themed party nights, and live DJs. Its second location on the famed Doctor’s Cave Beach keeps visitors entertained with reggae, dancehall, and hip-hop music during the daytime. 

On weekdays, the party is at Lounge2727 , a buzzing nightclub where everyone comes to let loose. The hookah, dispensary, a variety of liquor, a mini stage for dancing, plus DJs playing dancehall and hip-hop music into the early hours of the morning make for an electrifying experience. 

Sundays at Usain Bolt’s Tracks and Records means live bands all night, and Coral Cliff and Margaritaville , also have live music and DJs on some nights.

Learn more about Jamaican dancehall with our guide

6. Bob Marley Museum

Best place to celebrate a legend

The Bob Marley Museum is a tribute to the legendary reggae musician and cultural icon, Bob Marley. Housed in Marley's former residence, located on Hope Rd in Kingston , the museum's exhibits include personal memorabilia, photographs and music recordings. 

An hour-long tour provides a peek into Marley’s world by seeing his bedroom, kept as it was after his death in 1981, and the Tuff Gong recording studio. Tickets to tour the museum range between US$20–40 and can be booked in advance.

Local tip: A host of cultural activities, including a massive free birthday celebration, are held at the museum on February 6 to commemorate Marley’s birthday.

Heading to Jamaica for the first time? Here are things you should know

Best place for snorkeling and diving

Negril's Seven Mile Beach offers serene and crystal-clear waters, perfect for snorkeling enthusiasts. Just off the shores here are vibrant reefs with intricate coral formations bustling with an array of colorful barracuda, angelfish, pufferfish and captivating marine life such as stingrays, crabs, sea turtles and more.

A brief boat ride from Negril lies the secluded island of Booby Cay, a popular destination for divers. Here, you can encounter tropical fish, conch, sea urchins, and other marine creatures.

More seasoned divers can explore sites like the Throne Room, with depths up to 21m (70ft), showcasing a stunning colony of large orange elephant ear sponges resembling a regal throne. The Arches, another nearby dive site, features the remains of a DC3 plane resting at a depth of 30m (100ft).

8. Kingston

Best place for music lovers

Visitors to Kingston should immerse themselves in the city's dynamic music scene by exploring landmarks such as the Bob Marley Museum and Trench Town Culture Yard , where some of reggae's most iconic songs were recorded. 

Music lovers can also attend popular dancehall street parties: Weddy Weddy Wednesdays at the Stone Love Headquarters and Uptown Mondays at Savannah Plaza in Half Way Tree —  where DJs set the tone for people to smoke, drink, sing along, and dance until the early hours of the morning — or the nightly dancehall events held at Club Meca , which has a similar atmosphere. 

Popular dancehall artists such as Teejay, Ding Dong, Bounty Killer, and many more, typically frequent these events.

Those interested in reggae music will enjoy the live sessions held at Kingston Dub Club , Skyline Levels  and Dubwise Café .

Planning tip: Kingston is usually the place where some of the biggest concerts are held on the island. Keep a lookout for announcements on social media, street flyers and billboards, especially during the summer.

9. Mystic Mountain

Best place for adrenaline junkies

Imagine being transported to the top of a mountain and then boarding a bobsled-inspired gravity-driven ride that speeds through the lush tropical landscape on a track with the twists and turns of a real bobsled run. That’s just one of the attractions at Mystic Mountain in Ocho Rios , the top amusement park in Jamaica.

Other highlights include a zipline, rock-climbing wall, Anansi’s Web rope course, and the Raggamuffin rollercoaster ride that sends you spinning in your seat.

Planning tip: Given the nature of the rides, all visitors are required to wear closed-toe shoes.

Visiting Jamaica as a family? Here are the best things to do on the island with kids

10. Floyd’s Pelican Bar

Best place to grab a beer

There’s nothing regular about Floyd’s Pelican Bar . This rustic wooden bar, which sits perched on a sandbar in Parottee Point, St Elizabeth, offers an unforgettable view with its ice-cold beers. 

It’s only accessible by a five-minute boat ride ($5–7 per person for a roundtrip), but is typically crowded and lively. 

In addition to the drinks — have a Red Stripe, the beer of the country — and freshly caught seafood, you can also go swimming, sunbathe, or snorkel at Floyd’s so be sure to pack your swimsuit and snorkeling gear.

Planning tip: Bring cash with you (cards are not accepted) and your own unique memorabilia like your country flag, a hat or old t-shirt to add to Floyd’s wall. To dodge the larger crowds, visit on a weekday and avoid local holidays. 

11. Portland

Best place to explore natural attractions

Portland, Jamaica, boasts an abundance of breathtaking natural attractions. Somerset Falls is a popular waterfall that's much more secluded than Reach Falls. Visitors can take guided boat tours (less than five minutes) through the rainforest to reach the main waterfall, passing through caves and grottos along the way. The entry fee is US$20 and includes the boat ride.

Portland is also home to tons of beaches, including Frenchman's Cove , Winnifred Beach  and Boston Bay Beach , which is popular among surfers. And let's not forget about bamboo rafting along the Rio Grande River, and the beautiful Blue Lagoon, made famous by the 1980-film of the same name starring Brooke Shields.

12. Dunn’s River Falls

Best place to explore a water attraction

Dunn's River Falls , standing at 55m-high (180ft), is among Jamaica's most stunning natural attractions. What sets Dunn's River Falls apart is its incredible natural staircase-like formation, where water rushes over terraced limestone rocks, creating a series of cascading pools and small waterfalls. 

The climb to the top can be tiring, but it's worth it to see the views of the entire falls and the surrounding rainforest from the peak.

Planning tip: The entry fee is $25 per adult and $17 per child. There’s no separate cost to have a licensed falls guide to accompany you on your climb to the top. If you plan to climb, be sure to bring water shoes as the rocks are slippery. 

13. Blue Lagoon

Best place for a freshwater swim

The mixture of spring water and seawater at the Blue Lagoon is what makes it so special, giving a distinctive azure hue that changes in intensity throughout the day. The clarity of the water is unmatched, allowing swimmers to see straight to the bottom of the 55m-deep (180ft) lagoon, where colorful marine life and submerged rock formations can be spotted.

Local tip: Boat captains offer rides from Blue Lagoon to Monkey Island, or Pellew Island, a small uninhabited island off the coast with great snorkeling opportunities.

14. Lime Cay

Best place for a secluded beach day

Most beaches across the island will be populated with locals and tourists on any day of the week. But this isn’t the case at Lime Cay , an uninhabited island off the coast of Port Royal, with a pristine white sand beach and clear turquoise waters. 

As well-known as Lime Cay is, on an average day, you’ll only run into a handful of other visitors to the island. During the week, its laid-back atmosphere makes it feel like your own private paradise.

Planning tip: It’s only accessible by boat — fishers at the dock at Port Royal do charters to the island costing between US$20–25 roundtrip per group (negotiate if it’s a solo trip). The best time to enjoy the serenity of Lime Cay is during the week. On weekends, particularly on Sundays, it turns into a hot spot for party and boat enthusiasts. Bring your own food and drinks. 

15. South Coast and Treasure Beach

Best place for seafood

The numerous top-rated seafood restaurants on Jamaica’s South Coast make it the island's best dining destination.

Every Jamaican will give rave reviews of Little Ochie , a rustic open-air restaurant in the fishing village of Alligator Pond, renowned for its jerk fish that’s cooked over open pimento wood and seasoned with green onions, garlic, and a mixture of herbs and spices.

Another popular fishing village is Treasure Beach, home to the Jack Sprat restaurant at Jakes Hotel, where the curry snapper and jerk crab draw visitors from all across the island. Fresh lobster, shrimp and conch, are also served when in season.

Local tip: You can purchase freshly caught seafood straight from the fishers themselves at the fish markets in the area.

This article was first published Jun 16, 2021 and updated May 19, 2024.

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The 17 Best Things to Do in Jamaica – Complete List for a Perfect Vacation

• Updated on January 2, 2024
• Things to Do

What You Will Learn (Click to Expand)

Introduction, why jamaica is a must-visit destination.

Jamaica is a tropical paradise nestled in the Caribbean Sea, renowned worldwide for its stunning beaches, flavorsome cuisine, and vibrant music culture.

It offers an all-encompassing experience for tourists, from lazing around on resplendent beaches to hiking up the scenic trails of its lush rainforests.

Whether it’s immersing in the local culture or tantalizing their taste buds with delicious local cuisine, visitors can look forward to a rewarding vacation on this beautiful island.

So without further delay, here are the 17 Best Things to Do in Jamaica.

Exploring the Unforgettable Natural Wonders

1. the blue hole – ocho rios.

Located high in the rainforest-cloaked mountains outside Ocho Rios, the Blue Hole , also known as the Island Gully Falls or the Irie Blue Hole, is a series of picturesque waterholes fed by exhilarating cascades.

The deep azure hue of the pools’ waters, reaching depths of up to 20 feet, provides the perfect backdrop for swimmers and divers alike.

This natural wonder is nestled in a secluded area, offering vacationers the enticing option of plunging into the water Tarzan style on a rope swing or heading over to the waterfall for adrenaline-pumping cliff dives.

Guides lead visitors around the area, ensuring safe exploration of the falls whilst jumping off steep cliffs into the refreshing pools below.

The Blue Hole’s less crowded and serene environment, compared to that of Dunn’s River Fall, offers a more relaxing and intimate experience, making it a must-visit stop on any Jamaican itinerary.

2. Dunn's River Falls and Park

Undeniably one of the most iconic landmarks in Jamaica, Dunn’s River Falls and Park is a veritable haven of natural beauty. Spanning a lofty 600 feet (180 meters) of terraced waterfalls, it stands surrounded by dense tropical jungle, epitomizing the erstwhile description of Jamaica as “the land of wood and water.”

Bathed in the refreshing spray of cascades, visitors can conquer the limestone terraces and reach the summit for an aspirational achievement during their holiday!

Taking a plunge in the cool pools at the falls’ base affords an invigorating break, compounding the experience’s adventure aspect.

The falls flow directly into the Caribbean Sea, its natural, pale sandy beach an ideal spot for relaxation and sunbathing.

Visitors are advised to wear water shoes for a comfortable journey up the slippery rocks. While expert guides are always nearby for a helping hand, going at your own pace and taking in the flora and fauna is perfect for those seeking a tranquil experience.

Do remember to choose a day without cruise ships parked at Ocho Rios port to evade crowds and enjoy a more peaceful exploration of the falls.

This symphony of water, rocks, and lush greenery is not only a stunning sight to capture but an incredibly immersive experience, making it a must-visit destination for travelers to Jamaica.

3. Hiking in the Blue and John Crow Mountains

For nature lovers and hiking enthusiasts, a visit to the UNESCO World Heritage Site, the Blue and John Crow Mountains National Park , is an absolute must.

Covering more than 101,000 acres, the park offers rich biodiversity with over 800 species of endemic plants, 200 species of birds, and the world’s second-largest butterfly species.

One of the highlights of the park is the two-day mule ride (or hike) up the 2,256-meter-high Blue Mountain Peak – Jamaica’s highest peak.

On clear days, the summit offers jaw-dropping views and, on a paragon day, sightlines stretch all the way to Cuba.

Along with Kingston, many sightseeing tours also depart from the mountain base. The terrain can be rugged and challenging at times, so hiring 4WD vehicles or experienced guides is recommended.

Also, don’t miss out on visiting the Nanny Falls , named after the Jamaican heroine, Nanny of the Maroons. The falls not only serve as a spectacular sight but also offer a cultural experience, as you learn about the history of the Maroons and other aspects of Jamaica’s ancestry.

The serene environment, hiking trails, breathtaking scenery, waterfalls, and extensive flora and fauna make the Blue and John Crow Mountains an unforgettable and adventurous journey into the heart of Jamaica.

To ensure you have everything you need on your next trip, also check out my Complete Jamaica Packing List .

4. Swimming with Dolphins at Dolphin Cove

Swimming with dolphins is an unmatched experience, and Dolphin Cove in Jamaica offers this spectacular opportunity.

Located near Ocho Rios, Dolphin Cove is one of Jamaica’s top marine attractions. Here, travelers of all ages can mingle with bottlenose dolphins in a natural lagoon, filled with excitement and joy.

Dolphin Cove doesn’t merely stop with dolphins. It also gives the chance to engage up close with nurse sharks and stingrays, under the direct supervision of the highly trained staff for your safety.

Learning about these fascinating creatures makes this experience not only thrilling but also educational.

Take a stroll around the lush tropical rainforest surrounding Dolphin Cove and enjoy regular shows exhibiting marine life.

The presence of stunning white-sand beaches lining the clear turquoise Caribbean Sea only adds to the beauty of the locale.

One of the unique features of Dolphin Cove is that visitors can completely tailor their experience according to their comfort level.

From simply observing these creatures in their natural habitat to swimming alongside them, there are options for everyone.

It’s a definite bucket-list experience for any traveler, especially those vacationing with their families.

Regardless of whether you are visiting Dolphin Cove for the first time or returning for another delightful episode, it is sure to weave unforgettable memories.

5. Relax on Doctor's Cave Beach

Doctor’s Cave Beach , located in the heart of bustling Montego Bay, is a serene getaway attracting visitors with its brilliant white sands and crystal-clear Caribbean waters.

Named after a famous British osteopath who declared in the 1920s that the beach’s waters possessed healing powers, it has since captivated travelers worldwide.

Though the legend of healing waters may not hold tangible evidence, the beach lures tourists and locals alike for a therapeutic retreat from daily stresses.

This tranquil shore offers a unique relaxing experience, with soothing waters and postcard-perfect views encapsulating Jamaican beach life’s splendid beauty.

Doctor’s Cave Beach is renowned as one of the best beaches in the Montego Bay area and is consistently ranked among Jamaica’s top ten beaches overall.

Leisurely emerging from its azure waters, you will find a restaurant, a bar, and even a Starbucks Coffee shop providing comfort and refreshment amidst your beach fun.

With a small entry fee of $6, you gain access to this paradise that’s well worth the price.

Soak in the beauty, sunbathe or swim; this beach will certainly give you a taste of the enchanting charm that Jamaica’s coastal life offers.

Here is a Complete List of the Best Beaches in Jamaica .

Experiencing Jamaican Culture

6. a visit to reggae icon, bob marley's museum.

Reggae music and Jamaica are synonymous, and undoubtedly, Bob Marley is the soul of this connection.

Visiting the Bob Marley Museum is not merely a must for music fanatics but for anyone intrigued by Jamaica’s cultural history. This museum, located at 56 Hope Road, Kingston, is the legendary musician’s former home turned into a homage to his life and work.

On an hour-long tour of this museum, walk through the rooms where Marley lived, wrote songs, and created music.

Glimpse into his life by observing his personal possessions, including his treasured guitar and clothing, and various pieces of artwork.

A highlight of the tour is Marley’s well-preserved bedroom and studio where he composed some of his most significant hits. For added enhancement, the tour concludes with a 20-minute documentary about Marley’s life.

The museum’s on-site 80-seat theatre, record store, and gift shop selling Bob Marley paraphernalia make it a fully immersive experience for visitors.

Also, stop by the One Love Café after your tour to grab a tasty bite.

To ease your travel concerns, the Bob Marley Museum full-day tour also takes care of the transportation, including an authentic Jamaican lunch.

You can enjoy a holistic and engaging experience while delving into the rhythm and passion for reggae reflected in every corner of the Bob Marley Museum.

This visit is indeed a compelling journey into the life and legacy of the reggae icon who put Jamaica on the global music map.

Hair Tools Travel Bag

7. attend rick’s cafe for local vibes and music.

For an authentic Jamaican experience brimming with local culture, music, and breathtaking vistas, attending Rick’s Cafe in Negril is a must.

Push your vacation into high gear by visiting one of Jamaica’s most famous hotspots, a world-renowned cafe, bar, and restaurant perfectly positioned on a 35-foot-high cliff on Negril’s west coast.

Rick’s Cafe is more than just a place for drinks and meals (though trying out their Red Stripe Beer Battered Shrimp and jerk chicken is highly recommended!).

The bar’s popularity is attributed to its daredevil cliff diving and heart-stirring sunsets, so much so that they’ve become synonymous with a trip to Negril.

The music at Rick’s Cafe is another major draw, making the venue a favorite hangout for both the local and the tourist crowd.

With live Reggae performances every day, get ready to be swept up in the rhythmic beats that have put Jamaica firmly on the international music scene.

The welcoming locals will undoubtedly inspire you to join in and dance.

Easily accessible by taxi from anywhere in Negril, ensure you negotiate the fare beforehand or join a tour for a more hassle-free experience.

Rick’s Cafe embodies the jubilant spirit of Jamaica, making it an unmissable part of any trip to this vibrant island nation.

The combination of thrilling cliff jumps, enchanting sunsets, live music, and scrumptious food makes this place a traveler’s favorite, securing its spot as a Jamaican institution.

8. Catch the Rastafari Vibe at Indigenous Village

In Jamaica, the rich and spiritual Rastafarian culture is an intrinsic part of the broader Jamaican identity.

A visit to the Rastafari Indigenous Village just outside of Montego Bay provides insight into a culture often surrounded by mystery and misconception.

This encounter with Rastafarian culture blends education with entertainment, making it an enriching experience for visitors.

On your guided tour, stroll around the small village as you learn about the Rastafari philosophy of life, their praises to the divine, the importance of ‘Ital’ vegan food, and the fundamental role of their drumming rituals.

Step into the village kitchen and witness how locals prepare their Ital cuisine using local produce, or walk through their herb library to get a grasp on the medicinal benefits of various plants prevalent in the Rastafarian culture.

The climax of your village visit will be a traditional rousing drumming and chanting session.

Move to the enchanting sounds of an authentic Rastafarian chanting and drum circle, participating in, or simply witnessing, a unique, age-old Rastafarian tradition.

Bursting with positivity and spiritual vibes, the Rastafari Indigenous Village tour procures a deeper understanding of Rastafari culture’s significance, making it a visit to remember for both, the culturally curious and the seekers of unique experiences.

Celebrate Jamaica's Culinary Delights

9. savor authentic jamaican jerk chicken at scotchies restaurant.

Experiencing Jamaica would never be complete without diving into its culinary delights, and at the top of the list is the iconic Jamaican Jerk Chicken – a national culinary treasure whose intricate flavor profiles are loved across the globe.

And in Jamaica, nowhere does this better than Scotchies – a legendary eatery that embodies the true essence of Jamaican cuisine.

With locations in Montego Bay and Ocho Rios, Scotchies exude a rustic, rough-around-the-edges charm that blends seamlessly with its earthy Caribbean character.

With a menu scrawled on chalkboards, the unique thrill at Scotchies begins even before the food journey.

The heart of Scotchies lies in its jerk kitchen – cauldrons of jerk sauce bubbling over crackling piles of pimento wood impart into the chicken an unparalleled smoky flavor.

Marinated in a well-guarded secret jerk sauce for hours, and then slow-cooked over a fire until it falls off the bone, the Jerk Chicken at Scotchies offers a blend of heat, sweetness, and savory like no other.

Additionally, diners can also enjoy jerk pork, jerk sausage, roasted yam, and the absolutely appetizing festival – a sweet, fried dough.

And for those who prefer their meal less spicy, the accommodating staff will gladly serve the jerk sauce on the side.

As lunchtime approaches, the captivating aroma of the jerk meat pulls in crowds of locals, a sight in itself that bears testimony to its authenticity.

It’s every bit a celebration of Jamaican flavors, served family-style, wrapped in foil, and in the most traditional of ways.

Affordably priced, Scotchies is a must-visit if you’re a food fanatic in Jamaica. It is advisable to visit with an empty stomach to allow for generous indulgence and truly immerse in the intriguing world of Jamaican cuisine.

Just one bite into their Jerk Chicken, and it will not just be the flavors that’ll have you floored, but also the realization of a quintessential Jamaican experience.

10. Indulge in World-Class Cuisine at The Rockhouse Restaurant

Fine dining and Caribbean sea views—both ‘wow’ factors—converge in the stunning setting of the Rockhouse Restaurant located in Negril.

Marking its territory as a favorite among locals and tourists for several decades, the restaurant offers more than just an open-air dining experience.

Perched on the edge of jagged cliffs that overlook the sea waves, the Rockhouse Restaurant is reminiscent of an art creation with its meticulously thatched roofs and timber ceilings.

As you sit back and enjoy the charm of the mesmerizing environment, the culinary creations will exceed your expectations.

The Rockhouse boasts an eclectic menu that seamlessly merges international influences with traditional Jamaican flavors, bringing forth an irresistible fusion.

The restaurant’s large shaded deck provides an idyllic setting to enjoy Jamaican delicacies such as curried goat, ackee, and saltfish or internationally-inspired dishes like Tahitian-style ceviche and grilled octopus.

The food is fresh, the produce is locally sourced, and the menu caters wonderfully to both vegan and vegetarian tastes.

To top it all, their imaginative drinks menu includes freshly squeezed local juices, tantalizing cocktails, international wines, and local Red Stripe beers.

Whether you are looking for the perfect lunch spot, a romantic dinner, or to catch the captivating sunset colors over a cocktail, Rockhouse Restaurant delivers the goods.

Rousing the senses, both visually and culinarily, the Rockhouse Restaurant stands as a testament to Negril’s evolved dining scene.

Its seaside views and gastronomical prowess are hard to beat, drawing diners back again and again to this magical spot.

11. Taste Signature Drinks at Appleton Rum Estate

Home to the world-famous Jamaican rum, the Appleton Estate has been the heart of the island’s signature drink for more than 250 years.

Nestled in Nassau Valley’s lush, green fields on the South Coast of Jamaica, digging into the origins and art of rum-making here is a delightful diversion.

Your visit to the Appleton Estate unfolds as a multi-sensory voyage. Start with a tour of the facility, refining your knowledge of the rum-making process from the 18th century to today.

Discover how the unique distillation process using Copper Pot Stills gives Appleton Rum its distinctive taste.

Pitstops at the ageing house and the brand’s expansive barrel fields are particularly hand-on, offering an insider look into the estate’s craft.

Your amble ends with the most anticipated event – a rum tasting guided by their expert rumologists.

This session allows you to develop a refined palette for the different varieties of Appleton Rum, underscoring the nuanced differences in aroma and taste between them.

After the sampling, you can explore the expansive estate grounds, where sugar cane sways in the warm Caribbean winds, and local plants enrich the landscape.

For the ultimate souvenir, head over to the gift shop. This is the one place in the world where you can buy limited edition bottles of Appleton’s finest aged rums, such as the ultra-deluxe Appleton Estate 50-Year-Old Jamaica Rum – Jamaica Independence Reserve, the world’s oldest barrel-aged run.

Bucket-listers and rum enthusiasts alike, a visit to the Appleton Estate pulls vintage heartstrings.

Come for the rum, stay for the story – and leave taking home a little piece of Jamaican sunshine.

Luxurious Accommodations for a Perfect Vacation

12. soak up comfort at royal decameron cornwall beach.

Located on a beautiful beach strip in the heart of Montego Bay, Royal Decameron Cornwall Beach Resort offers an oasis of relaxation and entertainment, making it an excellent choice for a Jamaican vacation.

This all-inclusive resort is family-friendly and perfectly located, welcoming guests to experience ultimate comfort amidst the tropical paradise.

The resort’s main allure is its private white sand beach framed by swaying palm trees and overlooking the clear Caribbean Sea.

The beach beckons guests to spend their day sunbathing, lounging in their private cabanas or, becoming beachcombers looking for the perfect seashell. If you’re not a beach-lover, the resort also has a sparkling pool to take a refreshing dip or soak up the sun.

With 146 rooms, all styled in Caribbean decor and offering beachfront views, the Royal Decameron Cornwall Beach Resort doesn’t just provide a place to rest your head but a welcoming retreat to escape.

The resort offers a multitude of amenities, like beach volleyball, a kids’ club, nightly entertainment, and a disco for those looking to bust a move.

For the foodies, the resort boasts an international buffet, a themed dinner, and an a la carte restaurant offering a vast range of cuisine.

Enjoy a flowing supply of locally produced cocktails and beverages, part of the all-inclusive benefits of your stay.

The resort’s close vicinity to Montego Bay’s ‘Hip Strip’ gives guests easy access to the island’s vibrant nightlife, colorful markets, and a range of Jamaican restaurants.

With its perfect mix of relaxation, adventure, and culture, Royal Decameron Cornwall Beach promises a unique Jamaican vacation that caters to every type of traveler.

13. Relax at Jewel Runaway Bay Beach Resort

Experience a slice of paradise and bask in luxurious tranquility at the Jewel Runaway Bay Beach Resort & Water Park .

This all-inclusive family-friendly resort, located on Jamaica’s pristine north coast in Runaway Bay, guarantees relaxation and fun in a truly Jamaican setting.

With a stunning private beach offering calm, turquoise waters and soft, powdery sands, the resort provides an ideal setting for sun-lovers.

You can sit back, relax under the shade of a palm tree, or opt for various water sports, including snorkeling and kayaking.

One of the resort’s significant appeals is the Jewel Lagoon Water Park. Entirely free for guests, the park features numerous exciting water slides, a lazy river, a splash zone, and a family raft ride, delivering fantastic fun for both kids and adults.

Jewel Runaway Bay Beach Resort features over 200 rooms and suites with private balconies and patios, stylishly designed to offer an elegant retreat with top-notch amenities.

The resort also houses multiple restaurants and bars – from beach grills to specialty restaurants – offering a plethora of global and Jamaican foods and drinks.

Additional amenities include a night club, a theater providing live entertainment, and four swimming pools to ensure that there is something for everyone in this delightful resort.

Offering an opulent stay, delicious meals, a stunning beach, and numerous activities, a stay at Jewel Runaway Bay Beach Resort is sure to enhance your Jamaican vacation experience, regardless of whether you’re embarking on a family holiday, a romantic getaway, or an adventurous journey.

14. Cherish Intimacy at GoldenEye Hotel

The GoldenEye Hotel , nestling proudly in Oracabessa Bay, Jamaica, thrives as an epitome of luxury.

Once the home of Ian Fleming—the author of the thrilling James Bond novels—the iconic GoldenEye Hotel has since been transformed into a boutique resort, attracting guests with its unique blend of seclusion, exclusive amenities, and allure of literary history.

Offering an intimate stay within its exotic tropical gardens, the resort’s accommodation options include charming villicides and beachfront cottages originally used by Fleming himself.

The rooms incorporate stylish Jamaican decor with modern comforts, ensuring the stay is as comfortable as it is exclusive. Each villa spills out onto private terraces or decks, providing unparalleled views of the Caribbean Sea.

GoldenEye hosts an array of amenities – from a private beach and multiple pools to a spa, fitness center, and various dining outlets. You’re sure to find something suited to your interest, whether it’s engaging in water sports, exploring the organic farm, or unwinding in the tranquil ‘FieldSpa’.

For the gastronomy adventurists, there’s Izzy’s, a waterfront restaurant bringing seafood lovers fresh produce from the Caribbean Sea.

Alternatively, relish the popular Jamaican cuisine at Bizot Bar, which also serves breakfast and lunch.

For the literature enthusiasts, The Fleming Villa—the very location where all 14 of Ian Fleming’s James Bond books were penned—is a must-see. It still hosts his writing desk and a collection of his books.

GoldenEye Hotel not only grants one the opportunity to live in the footsteps of the iconic author but is also an idyllic getaway for anyone seeking tranquility, luxury, and a dash of adventure.

With an unmistakable allure of history and elegance, the GoldenEye Hotel promises an escape like no other.

Your stay here will surely be enveloped in the unique aura of magic, charm, and the timeless beauty of Jamaica.

Adventure Touring in Jamaica

15. get your adrenaline fix at mystic mountain.

For an adrenaline-packed experience unlike any other, Mystic Mountain in Ocho Rios should be right up there on your Jamaican bucket list.

This morphs nature exploration into thrill-seeking adventure: ascend 700 feet above sea level on the Sky Explorer chairlift, race through the mountain on a Bobsled, or soar through the rainforest canopy on a zipline… the fun just doesn’t end.

The Sky Explorer chairlift ride stands out as a signature attraction, pulling you up the mountain with unparalleled views of the glistening Ocho Rios coastline and the surrounding lush green tropical rainforest.

Adventurers can then plunge down the side of the mountain in a specially made bobsled, reflecting the 1988 Olympic team’s inspiration!

For the thrill-seekers, the Canopy Zipline lets you glide from platform to platform, zipping through the treetops with the jungle sprawling beneath you.

Once you’ve indulged in the excitement of these adventures, the infinity pool offers a space to unwind and relax.

Or, for a leisurely break, enjoy the hummingbird garden or the Mystic Pavilion, which unfolds the history of the Jamaican bobsled team.

Wrap your day up with a meal at the Mystic Dining restaurant while marvelling at the panoramic views.

Mystic Mountain successfully offers an intoxicating mix of adventure and relaxation, thus ensuring an unforgettable experience amidst the stunning backdrop of Jamaica’s mesmerizing natural landscape.

16. Experience Thrill on an ATV Jungle Ride

Quench your thirst for adventure and get off the beaten path by hopping onto an All-Terrain Vehicle (ATV) for a fun-filled Jungle Ride.

Popular tour companies like Chukka Tours in Montego Bay and Yaaman near Ocho Rios make this thrilling opportunity possible, letting you explore Jamaica’s rugged landscape and iconic sites from a unique angle.

ATVs are the perfect vehicles to maneuver through the lush vegetation and backroads of Jamaica’s dense countryside, making them superlatively exhilarating.

You zip through the jungle with a breeze on your face, reveling in the satisfying growl of the ATV’s engine, heading through muddy paths, up steep hills, and down winding paths.

The pace of your ATV Ride ensures a fair blend of thrill and calm, allowing you to catch sight of Jamaica’s off-the-grid beauty.

Along the way, you may encounter banana and coconut plantations, flowing rivers, or wildlife species unique to Jamaica. Some rides even include breaks to take a dunk in the local watering holes!

An ATV Jungle Ride isn’t just a journey—it’s a cultural experience, dipping you into the heart of Jamaica’s rural countryside and bringing you up close and personal with nature.

Guided tours ensure safety and pack in local knowledge to enrich your adventure. This ATV experience is indeed an unforgettable highlight in Jamaica—making you appreciate the call of the wild while the fresh Caribbean air whisks through your hair.

17. Glide Down the Martha Brae River on a Bamboo Raft

Pondering upon Jamaica’s natural wonders, one can’t overlook a serene glide down the Martha Brae River sitting on a bamboo raft.

This bamboo rafting experience is a must-do activity, knitting together Jamaica’s enchanting scenery and intriguing folklore in a relaxing yet exciting ride.

The Martha Brae River is steeped in history and tales, most notably the legend of the river’s namesake: an indigenous Taino witch, Martha Brae.

Before embarking on their rafting journey, visitors can unravel this folklore and learn more about the local culture at the ‘Miss Martha’s Herb Garden’.

The bamboo rafting adventure starts as soon as you board your 30-foot bamboo vessel designed to carry two passengers. In the capable hands of an expert ‘Captain’ – your guide, and navigator, you embark on a tranquil 3-mile journey along the winding Martha Brae River.

Be captivated by the verdant vegetation and wildlife along the riverbanks, and let the Bob Marley tunes wafting from riverside bars add a rhythmic harmony to your journey.

Take breaks on the rope swings, chat with the local artisans, or visit the bars also dotting the river’s shores to add a delightfully spontaneous twist to your trip.

Your bamboo rafting voyage along the Martha Brae River isn’t merely an opportunity to experience Jamaica’s tranquil beauty first hand.

It’s also a chance to immerse yourself in a blend of laid-back Jamaican culture, stunning landscape and reflective tranquility – the epitome of a Caribbean dream.

Whether you’re seeking a romantic escape or a distinct Jamaican adventure, rafting the Martha Braa River promises a truly memorable journey for every traveler.

FAQ's about Things to Do in Jamaica

What is the best time to visit jamaica.

The ideal time to visit Jamaica is during the winter months, specifically from January through May when the weather is dryer and cooler.

During this period, the typical temperatures range from the mid-70s to the high 80s Fahrenheit.

This is also the most popular period for tourists, which means more crowds and higher rates for flights and accommodations. However, the lack of hurricanes and relatively fewer showers make it a worthwhile trade-off.

If you are looking for pleasant weather and limited crowds, then plan your trip between November to mid-December.

This slightly off-peak period lets you enjoy the tropical warmth while also being able to secure good deals on flights and hotels.

On the other hand, the months of April to November, which coincides with the hurricane season, can pose risks of trip cancellations or interruptions due to potential storms.

However, it’s also likely to find great deals on accommodations and flights during this period.

Regardless of when you choose to visit, Jamaica’s enchanting allure remains year-round.

The true experience of Jamaica isn’t simply found in its weather but also in its vibrant culture, exciting adventures, and warm, friendly people.

Here are all my top Jamaica Travel Tips .

How Safe is it for Tourists in Jamaica?

Like any other travel destination, safety in Jamaica requires an understanding of regional conditions and smart travel practices.

While Jamaica’s image has been marred by occasional crime and drug-related violence, it is generally safe for tourists, especially in popular tourist areas like Negril, Ocho Rios, and Montego Bay.

However, safety doesn’t mean dropping your guard. Incidents like carjacking and petty theft can occur.

The best way to avoid such situations is to be extra cautious, particularly at night, and stay within the tourist zones unless you are with a trusted local guide.

Avoid displaying wealth or expensive equipment, and always secure your valuables in a safe location.

The country’s government is actively invested in protecting tourists, which is evident from measures like military occupation in certain areas to curb crime rates and ensure safety.

However, it’s always a good idea to research the current situation before your visit, given that conditions can change.

In summary, with a bit of common-sense planning and precautions, Jamaica can be a safe and exciting travel destination, offering unique combinations of natural beauty, rich cultural heritage, and exhilarating adventures.

What is Jamaica best known for?

Jamaica is best known for its captivating natural beauty, highlighting pristine beaches, stunning waterfalls, lush rainforests, and charming mountains.

The island nation boasts a spectacular array of flora and fauna, making it an absolute dream for nature lovers.

Culturally, Jamaica is deeply rooted in its musical heritage — notably Reggae music, which was brought to the world through the island’s most famous son, Bob Marley.

Parties and festivals brimming with Jamaican music are regular occurrences, echoing the locals’ spirited heart and soul.

Jamaican cuisine is another notable attraction, praised for its distinct tastes and flavors. Especially popular is Jamaican jerk chicken and rum, both of which are savored by locals and tourists alike.

The island’s history is marked by the mesh of African, Asian, European, and Middle Eastern cultures, proffering a richness evident in its language, ethos, and practices.

From the blue lagoons to the adventurous waterfall climbs, the relaxing bamboo raft rides to exploration of the vibrant city life, Jamaica offers a range of activities and attractions appealing to all types of travelers.

What part of Jamaica has the best activities?

Jamaica is divided into various regions, each offering distinct and exciting activities.

Montego Bay – Famous for its beautiful beaches, Montego Bay is also home to some well-preserved historical sites like the Rose Hall Great House. Its location makes it an excellent base for exploring popular sites like Dunn’s River Falls and the Martha Brae River.

Negril – Known for its miles-long Seven Mile Beach and stunning sunsets at Rick’s Cafe, Negril is a great spot for water sports. Further, it also offers unique experiences like guided tours of the Appleton Estate Rum Distillery.

Kingston – This cultural melting pot is filled with history, music, and art. Visit the Bob Marley Museum, take a stroll in the Hope Gardens or immerse yourself in Jamaican culture with a visit to the historic Port Royal.

Ocho Rios – This region is the hub for outdoor adventures. Climb the Dunn’s River Falls, go tubing down the White River, or ride a bobsled at Mystic Mountain.

Port Antonio – Known as the greenest part of Jamaica, it offers nature-oriented activities like rafting down the Rio Grande River and visiting the Blue Lagoon.

In conclusion, the ‘best’ part for activities depends on what kind of activities you prefer. Whether it’s history, adventure, nature, or party scene you are seeking, Jamaica has it all across its different regions.

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Conclusion: Things to Do in Jamaica

It’s clear to see that Jamaica is so much more than just its breathtaking beaches. This island offers a plethora of activities and experiences that will undoubtedly appeal to a multitude of tastes and preferences.

Whether you’re a history buff keen on exploring the birthplace of reggae music and the home of Bob Marley, an adventure enthusiast ready to embark on jungle adventures, an underwater explorer wishing to indulge in water sports, or a foodie eager to savor exquisite Jamaican treats, Jamaica is sure to exceed your expectations.

Furthermore, the country’s warm hospitality and infectiously vibrant culture add to the overall appeal and provide visitors an unforgettably immersive journey.

Consider this list of Things to Do in Jamaica your guide to the ultimate vacation, showcasing the richness of this island nation, bringing you a slice of paradise. So, when are you booking your ticket to Jamaica?

And if I missed anything, let me know in the comments below!

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25 Best Things To Do In Jamaica For Every Type Of Traveler

Updated: December 30, 2022

As the cultural capital of the Caribbean, there are a lot of things to do in Jamaica . The island is home to breathtaking beaches, unspoiled water wonders, reggae music, and the world-famous jerk chicken. 

5 Top Reasons To Go To Jamaica

With a land area of 4,240 square miles, Jamaica is the third-largest island in the Greater Antilles and the Caribbean. It’s located 90 miles south of Cuba and around 100 miles west of Haiti. 

Your Jamaican holiday will surely be one for the books, and here are the top reasons why:

• Warm Weather, Warm People: Having one of the warmest weathers across the region, it’s no wonder why many tourists put Jamaica on top of their must-visit Caribbean destinations. You will feel at home as the locals are friendly, warm, and welcoming.
• A Bounty Of Beaches: Jamaica has around 560 miles of stunning coastline. It has plenty of beaches , with Seven Mile Beach, Doctor’s Cave Beach, and Aqua Sol Beach among the most popular.
• Music, Music, Music: This art form runs through the veins of Jamaican people. The island is where reggae and dancehall originated and is the birthplace of reggae icon Bob Marley. 
• Culinary Adventures: Jamaica is not known for its jerk chicken, curry goat, ackee and saltfish.
• Rich Cultural Heritage: The Jamaican culture is a blend of African and European influences. As a nod to its multiracial roots, the island has this motto: “Out of many, One people.”

Things To Do In Jamaica: Top Destinations, Activities, And More

Most Caribbean islands have something in store for every kind of traveler. We’ve got your back if you’re visiting this part of the region. Here are some of the best things to do in Jamaica.

Romantic Getaway In Jamaica For Couples

1. doctor’s cave beach.

On Jamaica’s west coast, you can find one of the island’s most pristine beaches. It has a gorgeous expanse of powdery sands and calm waters — where you can spend quality time with your partner or do some exciting aquatic activities together. 

2. Blue Lagoon

Located in the secluded Port Antonio, Blue Lagoon is a romantic and intimate destination for lovers. If you’re listing down things to do in Jamaica for couples, consider taking a boat ride or going on a raft tour on the lagoon’s mesmerizing waters.

3. Martha Brae River

Sightseeing and rafting through the serene waters of Martha Brae River is a great Jamaican romantic date idea. Sweeten your experience further by buying fresh fruits and drinks along the way.

4. Blue and John Crow Mountains National Park 

This UNESCO World Heritage Site is a place to be for the nature-loving couple. You can enjoy majestic views while sipping a warm cup of Blue Mountain coffee. If you want to be more adventurous, you can also go hiking or camping there.

5. Appleton Estate

Want ideas for unique things to do in Jamaica as a couple? Take a guided tour of this famed rum distillery. It’s an estate where you can learn more about and taste different kinds of the sugar cane-made, Caribbean original beverage.

Fun Things To Do In Jamaica For Families With Kids

6. seven mile beach.

Easily one of the best beaches in Jamaica, Seven Mile Beach is a stretched-out beach paradise that boasts pristine waters. You and your family can bathe in the sun, go for a swim, or rent a kayak or sailboat. There are also plenty of great resorts, including Beaches Negril and Sandals Negril Beach Resort & Spa .

7. Aqua Sol Theme Park

Aqua Sol Beach has a kid-oriented theme park where youngsters can enjoy playing at inflatable water slides and water trampolines and do different water activities. Families can also make many memorable memories as the theme park has a go-kart area, beach volleyball, and table tennis courts. 

8. Columbus Park Museum

Having a family vacation in Jamaica? Offering a great overlooking view of Discovery Bay, the Columbus Park Museum is an open-air tourist attraction steeped in history. It’s where explorer Christopher Columbus first landed on the island.

9. Mystic Mountain

Situated in the northern town of Ocho Rios, Mystic Mountain is an eco-friendly attraction that offers various outdoor activities for both the kids and the kid-at-heart. 

10. Boston Jerk Centre

Jerk chicken is a dish made by marinating the meat in an allspice and scotch bonnet and smoking it over an open fire. Going to Jamaica? Be sure your family visits the Boston Jerk Centre — it specializes in the jerk cooking technique and has live music.

Best Things To Do In Jamaica For Backpackers

11. blue hole mineral spring.

Mineral springs. Mud baths. A deep swimming cave. If you’re looking for a soul-searching adventure in Jamaica, the Blue Hole Mineral Spring has the tranquil, ethereal appeal you’re looking for. 

12. Luminous Lagoon

Add something one-of-a-kind to your family’s itinerary by visiting the Luminous Lagoon. It’s a sanctuary for millions of dinoflagellates that, when disturbed, can make the lagoon glow enigmatic blue at night. 

13. Rastafari Indigenous Village

If you’re a solo traveler Jamaica, this indigenous village is one of the best places to learn more about the Jamaican people. Get friendly with the locals and see first-hand their well-kept traditions.

14. Floyd’s Pelican Bar

Loosen up and chill out in the Middle of the Caribbean Sea. Floyd’s Pelican Bar is one of the most distinct bars in the world, and it’s a thatch-covered structure you can go to by boat. Once there, you can enjoy fresh seafood and some Caribbean rum. You can even see Pelican birds hanging out near the beach if it’s your lucky day. 

15. Cockpit Country

Want to go off the grid? Try living a rural life at Cockpit Country. It’s a vast area sitting on 500 square miles of land that can get hilly in some parts. Apart from breathtaking landscapes, it offers diverse flora and fauna.

Best Things To Do For Your Budget Jamaica Travel

16. boston beach.

If you’re on a budget travel Jamaica, Boston Beach is one of the cheapest places you can go. Offering a laidback vibe, the beach has a long stretch of fine sands and crystal-clear water where you can catch waves and surf to your heart’s content.

17. National Gallery of Jamaica

Take a closer look at the unique Jamaican culture when you visit its national gallery. It is conveniently and strategically located at Kingston Mall in the island’s capital city of Kingston. 

18. Rose Hall Great House

Looking for a different kind of museum? The Rose Hall Great House is a horror attraction that was formerly a plantation house. Legend has it that Annie Palmer — the White Witch of Jamaica — used this home for torture.

19. Rick’s Cafe

Opened in 1974, this cafe should be on every traveler’s Jamaican bucket list. It offers authentic local cuisine, strong cocktails, and a jaw-dropping sunset view (it’s located on a 35-foot high cliff) — minus the hefty price.

20. Bob Marley Museum

The former home of the music legend, the Bob Marley Museum houses his personal treasures and rare photo galleries. Even if you’re not the biggest reggae fan, you and your partner will have a great time touring the area. It also has a record shop, an in-home theater, and a cafe.

Fun Adventure In Jamaica For Adrenaline Junkies

21. dunn’s river falls and park.

With a number of nature trails to hike, it’s no surprise why this natural wonder attracts many outdoorsy tourists. 

22. Montego Bay 

Flyboarding is a relatively new watersport. If you want to enjoy Montego Bay in a different way, try this activity and soar past its turquoise waters. 

23. Blue Mountains

This UNESCO World Heritage Site is rich with beautiful landscapes and rocky caves. If you want to go beyond sightseeing and birdwatching, challenge yourself and hike through the highest mountain peaks on the island.

24. Reggae Marathon

Held every December in Negril, this is the event for runners. It’s considered one of the best marathons on the planet. And with scenic landscapes serving as the participant’s background, it’s hard not to see why.

25. Runaway Bay 

For an adrenaline junkie like you, horseback riding through — not just along — the Runaway Bay is one of the best things to do in Jamaica. Saddle up and soak up in the pristine waters of this Caribbean paradise.

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The Top 15 Tourist Attractions in Jamaica

Jamaica is one of the ideal travel destinations in the Caribbean. Well-known for its reggae culture and beautiful environment, Jamaica is home to some of the top tourist attractions in the world. White sandy beaches, cascading waterfalls, lush rainforests, natural mineral springs, and vibrant mountains overlooking the clear, turquoise-blue sea are just a few of the greatest scenic pleasures in Jamaica. When you add in its unique culture and exotic food, there’s no wonder why it has been one of the top places to visit in the world.

With so many attractions and destinations to choose from in Jamaica, it can be difficult to decide exactly where you want to go and what you want to see while you're visiting. This is why we've put together a comprehensive list with some of our local insights on the top 15 tourist attractions in Jamaica:

1. Blue Mountain Peak

Blue Mountain Peak is one of the highest peaks in the Caribbean and the highest mountain in Jamaica, coming in at an elevation of 2,256 meters (7,402 feet). Referred to as “The Peak” by island locals, Blue Mountain Peak can be found in the middle of the lush rainforests of the Blue Mountains. The Peak is the ideal attraction for nature enthusiasts and adventure travellers, offering one of the most scenic hiking excursions in the entire Caribbean. As you elevate into the Blue Mountains, you’ll see an abundance of diverse flora and fauna that can’t be seen anywhere else in the world. It’s recommended to take a hiking tour early in the morning to experience the breathtaking sunrise over the sea. Whenever visiting Jamaica, make sure to put Blue Mountain Peak on your list of things to do - as it is the top tourist attraction in Jamaica. For a more in depth journey of the Blue Mountain, head over to our article exploring the blue mountain in jamaica.

Location: Blue Mountains National Park, Jamaica JOIN ONE OF OUR DAY TOURS HIKING THE BLUE MOUNTAIN IN JAMAICA

2. Dunn's River Falls and Park

Dunn’s River Falls is one of the most famous waterfalls in Jamaica, and one of the most popular tourist attractions in the Caribbean. Dunn’s River Falls is located in Ocho Rios, Jamaica and offers a truly one of a kind experience. With the help from local tour guides, tourists are able to climb the cascading waterfalls. The park also has a beautiful beach located at the foot of the falls, where rest and relaxation comes easy for all travellers. Don’t forget to watch the sunset over the Caribbean Sea when visiting Ocho Rios, as it is one you'll never forget. Dunn’s River Falls will leave you feeling refreshed and revitalized, making it the 2nd must see tourist attraction in Jamaica.

Location: Ocho Rios, Jamaica

3. Negril Beach

Negril Beach is commonly referred to as the Seven Mile Beach and is a place of surreal beauty. It is one of the most beautiful beaches in Jamaica and has been voted one of the best beaches in the world on several occasions. The white sand stretches for seven miles and offers an alluring contrast against the clear, turquoise water. Negril Beach faces directly west, providing a legendary and dramatic sunset over the Caribbean Sea. Tourists are also able to enjoy a number of fun activities at the beach including glass bottom boat adventures, sea kayaking tours, deep sea fishing, scuba diving, horseback riding along the beach, water skiing, windsurfing, and paddle boarding. Don’t forget to check out the nearby Pelican Bar, a short 20-30 minutes boat ride from Negril Beach in the middle of the sea. With endless adventures and the ultimate scenery for total relaxation, Negril Beach has made its way to the top of the list and is the 3rd must see tourist attraction in Jamaica.

Location: Negril, Jamaica

4. Blue Lagoon

The Blue Lagoon is a natural lagoon located in Port Antonio, Jamaica. It is one of the largest spring fed lagoons in Jamaica and is said to sit on top of a deep, extinct volcano. The Blue Lagoon is one of the most common tourist attractions for honeymooners due to its tranquil nature and scenic beauty. The lagoon is about 60 meters (200 feet) deep and is surrounded by lush greenery that emphasizes the glistening, turquoise-blue water. Depending on the angle of the sun, the water changes colors from turquoise to sapphire to a deep-blue. Coming in as the 4th must see tourist attraction in Jamaica, the Blue Lagoon offers one of the most magical experiences with nature.

Location: Port Antonio, Jamaica

5. Blue Hole

The Blue Hole in Jamaica is a tourist and local island favorite. The “Irie Blue Hole” or “Secret Falls” is located in the rural hills of Ocho Rios. The scenic treasure features waterfalls with multiple swimming holes where tourists can enjoy a day of excitement and relaxation. Go cliff diving into the Blue Hole from multiple heights, rope swing across the deep blue water, climb behind the waterfalls, explore caves, or take a refreshing dip in the natural springs. The thrill and the beauty of the Blue Hole will make it an experience you won’t forget, making it the 5th must see tourist attraction in Jamaica.

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6. Dolphin Cove

The Dolphin Cove is a marine attraction in Jamaica where tourists can swim with dolphins, stingrays, and even sharks in the natural wonders of the Caribbean Sea. The attraction is located in Ocho Rios and is surrounded by lush, tropical rainforest. Said to be one of the best dolphin interactive programs in the world, the dolphins are intelligent and extremely friendly - making it the perfect family-friendly trip. Swim with the dolphins, snorkel with stingrays, interact with other wildlife including exotic birds and iguanas, or enjoy your day relaxing on the white sandy beaches. The Dolphin Cove is an experience of a lifetime, making it the 6th must see tourist attraction in Jamaica.

7. Devon House

If you want to experience some of Jamaica’s unique culture and history, the Devon House should be on your list of things to do. Devon House is a leading heritage site located in Kingston and is one of the most celebrated landmarks in Jamaica. The victorian-style home was built in 1881 for Jamaica’s first coloured millionaire, George Stiebel. The national monument represents a symbol of cultural diversity and provides tourists with a piece of Jamaica’s rich-history. Devon House is available to the public for tours and special events including weddings. Tourists are also able to enjoy shopping and some fine cuisine at the nearby shops and restaurants. For those who have a love and craving for ice cream, don’t forget to stop by Devon House I-Scream. The shop was voted the fourth best place to eat ice cream in the world by the National Geographic. When it comes to Jamaica’s culture and delicious food, the Devon House Mansion is a must - making it the 7th must see tourist attraction in Jamaica.

Location: Kingston, Jamaica

8. Reach Falls

Reach Falls is a scenic waterfall located in the tropical rainforest of Portland, Jamaica. The waterfall cascades into an emerald river pool that is surrounded by lush greenery, hanging vines, and natural bamboo. Tourists are able to enjoy a refreshing swim in the blue-green water, escape into secret caves under the falls, or experience the ultimate relaxation in the natural jacuzzi powered by rushing water through the channel. You can even receive an invigorating shoulder massage by standing beneath the cascading water. Reach Falls is often times a secluded attraction and not widely known by tourists. You’ll experience an abundance of wildlife in one of the most peaceful and relaxing environments, making it the 8th must see tourist attraction in Jamaica.

Location: Portland, Jamaica

9. Bob Marley Museum

To get the ultimate peak into Jamaica’s infamous reggae culture, the Bob Marley Museum is a must. The museum is the former place of residence and studio of the legendary reggae icon himself, Bob Marley. Marley lived in the home in Kingston, Jamaica until his death in 1981. Today the museum is a famous tourist attraction commemorating the singer and his music. The home displays Bob Marley’s platinum and gold records, and is vibrantly decorated in Rastafarian murals and cloaks. Take a step into the reggae lifestyle and experience a piece of Bob Marley with the 9th must see tourist attraction in Jamaica .

10. Mystic Mountain

Mystic Mountain is a truly unforgettable adventure throughout the tropical rainforests of Ocho Rios, Jamaica. Mystic Mountain is one of the top attractions in Ocho Rios, offering tourists a day full of adventure and exciting activities. Tourists are able to enjoy exhilarating views as they take the the Rainforest Sky Explorer up the 700-foot mountain where they can even catch amazing views of Dunn’s River Falls. The Rainforest Bobsled Jamaica is the signature attraction of the Mountain and takes guests on a thrilling ride throughout the rainforest on high-tech sleds. Tourists can even enjoy a ziplining tour to see Mystic Mountain like never before. The beauty of nature mixed with the environmentally-friendly, thrilling adventures are exactly what make Mystic Mountain the 10th must see tourist attraction in Jamaica.

11. Rio Grande Rafting

The Rio Grande is a river located in Portland that flows through the lush, tropical rainforests of Eastern Jamaica. The river was originally used to transport food on bamboo rafts and is known as the birthplace of river rafting in Jamaica. Rio Grande Rafting has become a popular tourist attraction due to the relaxing and calming nature of the 2 to 3-hour tour ride. Tourists are able to sit back and relax as the bamboo raft is guided down the river by a skilled raft captain. While floating downstream, travellers are able to view an abundance of diverse flora and fauna including natural-growing banana groves. There are also several vendors available along the rafting tour so travellers can enjoy food and beverages. If you’ve never been on a bamboo raft or river rafting tour, make sure to put Rio Grande Rafting on your list of must see attractions while visiting Jamaica!

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12. YS Falls

YS Falls is known to be one of the most scenic, natural attractions in Jamaica. YS Falls is comprised of seven-tiered waterfalls that impressively and beautifully cascade into natural swimming pools. The attraction is a hidden, scenic treasure located in the Saint Elizabeth Parish on the South Coast of Jamaica. Just like most of Jamaica, the falls are surrounded by lush greenery and beautiful gardens. Tourists are able to enjoy a number of exhilarating activities including jumping from the falls, ziplining adventure tours, rope swinging across the cascading waterfalls, and relaxing in the natural mineral water. The scenic allure of YS Falls makes it one of the top tourist attractions in Jamaica.

Location: Saint Elizabeth Parish, Jamaica

13. Winnifred Beach

If you can’t resist the temptation of spending your day on white sandy beaches and enjoying the crystal clear waters, then Winnifred Beach will be one of your favorite attractions. The beach is located in a tropical cove in the Fairy Hill community of Portland, Jamaica. The attraction offers a beautiful, offshore coral reef that makes for one of the ideal snorkeling opportunities. There are delicious food and drink vendors located across the beach, so tourists are able to enjoy an authentic Jamaican meal. You can choose to sit back and relax under the sun or partake in various activities. It’s said that you haven’t truly experienced Jamaica until you’ve visited Winnifred Beach .

14. Port Royal

Once referred to as “the wickedest city in the world,” Port Royal is one of the most important archaeological sites in the Caribbean and the only underwater city in the entire Western Hemisphere. The village is located on the southeast coast of Jamaica at the end of the Palisadoes in Kingston Harbour. Port Royal is infamously known for being the home to pirates and outlaws during the 17th century, where it earned its name of being the wickedest city in the world. Most of what the city used to be is located underwater due to a massive earthquake that hit the area in 1692. Port Royal now has plans to undergo some redevelopment with theme parks and museums to restore its rich history.

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15. Appleton Estate

For a truly signature taste of Jamaica, travel to the Cockpit Country in the South Coast for the Appleton Estate Rum Experience. The Appleton Estate is a distillery that produces authentic and aromatic Jamaican rum in one of the most beautiful valleys of Jamaica, Nassau Valley. The Appleton Estate is one of the few rums in the world that claims a terroir, or completely natural environment to produce the rum. The factory offers rum tours for visitors to get an inside look at the unique rum-making process. Tourists are able to taste the many different blends of rum and will even receive a complimentary bottle of the Appleton Jamaican Rum at the end of the tour. To discover the pleasure of the beautifully complex taste and witness an enriching experience, the Appleton Estate Rum Experience is a must see tourist attraction for all that visit Jamaica.

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Top 10 Tourist Attractions in Jamaica

• Adventure & Ecotourism , Beach & Watersports , Jamaica , Top 10
• Ursula Petula Barzey
• November 20, 2014

Jamaica the birthplace of reggae is one of the more popular Caribbean destinations welcoming approximately 2 million visitors each year. The island is appealing not just for its beautiful beaches, but for its rich natural and people culture. Here are 10 attractions that visitors to the island should consider visiting.

2. Rose Hall Great House, Montego Bay The Rose Hall Great House is a restored plantation house built in 1770. It is the former home of the legendary Annie Palmer who earned the nickname, the White Witch of Rose Hall, due to tales that she lured several of her lovers to their death. The house, which is open for daily tours, is said to be haunted with her spirit to this day, and there have been several reports of ghost sightings over the years.

3. Rafting the Martha Brae River, Falmouth Gliding on bamboo rafts on the serene Martha Brae River is one of the most popular tourist attractions in Jamaica. The journey takes visitors on a peaceful journey to explore the natural flora and fauna of the island, led by expert guides through some of the most breathtaking scenes of nature.

4. Blue Mountains and John Crow Mountains National Park, St. Andrew At 2,256 meters, the Blue Mountain is Jamaica’s highest peak and the home of the world famous Blue Mountain coffee. Nature lovers will enjoy these 200,000 acres of tropical rainforest, adorned with breathtaking mountain vistas, waterfalls, lush rainforests, and exotic plants and animals. More than 800 species of endemic plants and more than 200 species of birds can be found in the park, as well as the world’s second largest butterfly.

6. Mystic Mountain, Ocho Rios Mystic Mountain is the perfect attraction for adventure seekers. The Rainforest SkyExplorer takes visitors on a magical journey on a chairlift high above the trees to see spectacular views of Ocho Rios and the Caribbean coastline. Once at the top, visitors can take a thrilling ride down the mountain on the Bobsled, a single person roller coaster ride. Or you can crisscross through the forest on a heart-stopping zipline adventure.

7. Dunns River Falls, Ocho Rios You really haven’t experienced Jamaica unless you’ve climbed the Dunn’s River Falls. This is one of Jamaica’s most famous natural attractions, with its magnificent waterfalls crashing towards the sea. With the aid of a guide, visitors can climb all the way to the top, stopping to relax several refreshing pools. Visitors describe it as quite an invigorating experience, completed by a relaxing swim in the beach below.

8. Mayfield Falls & Mineral Springs, Hanover/Westmoreland border It is less famous than Dunns River Falls, but the Mayfield Falls is just as exhilarating. Its secluded location makes it an excellent draw for nature lovers who can enjoy two beautiful waterfalls with natural pools, and an abundance of ferns, tropical flowers and rainforest flora. Expert guides lead you on a rejuvenating climb of the falls, after which a delicious Jamaican lunch awaits.

10. Appleton Estate Rum Tour, St. Elizabeth Hidden on Jamaica’s South Coast, the Appleton Estate Rum Tour gives an inside look at the process of making one of the world’s finest rums. Visitors are taken on a historical journey, from the 18th century days of using donkeys to extract the juice from sugarcane to the modern Distillery and Aging House now in use. On display are the Copper Pot Stills that give the rum the distinctive character that is unique to Appleton. Visitors can also purchase the Appleton Estate Exclusive Jamaica Rum, a luxurious blend of rums which is sold only at the Estate and select travel retail outlets on island.

For just hotels in the KINGSTON  area of Jamaica consider:

For just hotels in the MONTEGO BAY  area of the Jamaica consider:

For just hotels in the NEGRIL  area of Jamaica consider:

For just hotels in the OCHO RIOS  area of Jamaica consider:

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Tourism Overview

Jamaica is a destination like no other. The island offers breathtaking splendour and spectacular attractions, unparalleled beauty and unmatched tastes, making it the most diverse destination in the Caribbean region. Jamaica has established an enviable reputation for outstanding hospitality and offers a wide array of accommodations ranging from luxurious all-inclusive hotels and quaint inns, to splendid beach resorts and simple mountainside villas. Jamaica is also famous for its delightful music, world-class athletes, delicious local food, gourmet coffee and fine rum, duty-free shopping and warm, friendly people.

Jamaica welcomes over 2.5 million tourists each year, and the island is also a leading Caribbean destination for cruise ship visitors. Over 100,000 Japanese travellers have visited Jamaica in the last fifteen years, mostly for sightseeing, golf, tennis, diving, shopping and honeymoons, to attend reggae concerts, to study English and Jamaican patois or just for fun and relaxation.

The name Jamaica conjures up images of idyllic adventures, lush tropical splendour and scenic vistas. The island’s natural beauty has fascinated visitors for centuries, including the fifteenth century Spanish explorer Christopher Columbus who described it as the most beautiful island he had ever seen.

Jamaica is an experience like no other. There is a magical allure that brings people back to its shores again and again: the pulsating rhythm of the island’s reggae beat, popularized by the late reggae superstar, Bob Marley; the beautiful white sand beaches; and the magnificent attractions and landscapes, ranging from desert-like conditions in Port Royal, the “sunken city”, submerged in the earthquake of 1692, to the misty Blue Mountain Peak at the highest point of the island.

Jamaica’s rich diversity is reflected throughout the island’s six resort areas. Kingston, the vibrant capital city of three-quarter million, the “Heartbeat of Jamaica”, is rich in culture and history.

Montego Bay , the tourism capital and the island’s second city, with its wide selection of resorts, attractions and championship golf courses, is “The Complete Resort”.

Negril , with its seductive white sand beaches and rugged cliffs, is the “Capital of Casual”.

The Ocho Rios resort area, the “Centrepiece of Jamaica”, extending to Discovery Bay, Runaway Bay and beyond, is Jamaica’s playground, where the guest is allowed to “Runaway and Discover the Magic”.

Lush Port Antonio , known by generations of celebrities, makes it a “natural choice”, while the charming Mandeville and the waiting-to-be-discovered South Coast invite travelers looking for new horizons to conquer.

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Redefining Jamaican tourism

The Ministry of Tourism reports that around 1.54 million overnight visitors came to Jamaica in 2021, pushed mainly by US vacationers, who accounted for 1,278,679 overnight, land-based air arrivals (www.travelpulse.com). This figure is down from the 4,276,189 visitors in 2019, pre-pandemic.

However, even to return to the 2019 figures, we are still playing in the minor league.

Tourism today consists of several specific divisions — vacation, luxury, wellness, gaming /convention, all-inclusive, cultural, cruise, retirement, medical, and now-famous Airbnb. Our focus in Jamaica has, thus far, been limited to vacation and the all-inclusive market. But what will be the fastest-growing markets over the next ten years?

I have written in detail about Jamaica’s benefits if we developed our tourism market to target retirees, those seeking medical treatments, mineral/thermal spas, and casino gaming. This time I want to focus on wellness tourism.

Coming out of the pandemic, the Destination Marketing Unit at the Jamaica Tourist Board rolled out the ‘Global Recovery Campaign — Jamaica: Heartbeat of the World’, focusing on driving social media engagement and advertising through selected media channels in our primary source markets of visitors to support our competitive position. As such, targeted emphasis was on advancing and delivering “content specific to popular categories of travel bookings; including, romance, luxury, wellness, and family”. ( Economic and Social Survey Jamaica, 2021 )

The global wellness sector, which comprises industries that enable consumers to incorporate wellness activities and lifestyles into their daily living, is growing rapidly. With the addition of mental wellness, the wellness economy consists of 11 sectors.

The global wellness economy generated US$4.4 trillion in revenue during 2020 and is projected to grow at an intense pace of 10 per cent annually to nearly $7.0 trillion in 2025 (The Global Wellness Institute 2021).

The Asia-Pacific was the largest region for wellness spending in 2020 at US$1.5 trillion, followed by North America at US$1.3 trillion, and Europe at US$1.1 trillion. Yet North America leads other regions in the world in per capita spending at US$3,567 and Europe at US$1,236. Visitors and tourists travel to these areas to use various services. In fact, during 2020, 27 per cent of all wellness tourism expenditures were from international travel, with international visitors travelling to thermal/mineral springs and exclusive spas, which generated significant revenue.

International tourism accounts for roughly 30 per cent of global trade in services. One out of every 11 jobs worldwide is directly or indirectly linked to tourism (International Trade Centre). Wellness tourism is growing 50 per cent faster than traditional tourism as people seek places and spaces to replenish their mind, body, and soul with exercise and spa skincare treatments.

Post-pandemic consumers have become hyper-vigilant about maintaining balance in their lives while taking proactive measures to improve their health and reduce stress. Accordingly, “How they work, what they eat, and how they exercise, socialise and travel” are deliberated to determine the ultimate impact on their health outcomes, mental strength, physical stamina, and overall sense of personal resilience.

The new Equinox luxury, five-star hotel in Hudson Yards, Manhattan, is a strategic brand extension of the established Equinox Clubs, and caters to consumers who lead high-performance lives and crave a multidimensional, self-care, self-preservation experience to be the best version of themselves. Starting room rate: US$995 per night.

CEO Chris Norton says the Equinox’s goal was to “redefine luxury in a disruptive way by focussing on three pillars of feeling better; namely, movement, nutrition and regeneration”. He maintains that “luxury had changed long before COVID, and today modern luxury consumers are buying into brands for different reasons, prioritising alignment around their core values. In our case, well-being, sustainability, and a performance mindset are part of that mission. In addition, both an increased reliance on technology and COVID-19 have accelerated the departure from traditional luxury norms such as white glove service and forced hoteliers to re-examine their interpretation of luxury. For example, when some iconic luxury hotels removed the mini-bar due to COVID-19, we decided to keep the amenity and add items such as immunity-building kits”.

This hotel features a 60,000-square-foot gym, which offers daily classes in every form of fitness imaginable, including private personal training, boxing, yoga, and pilates. But fitness, to Equinox, is not only about working out; it is about rest, rejuvenation, eating well, and spa treatments designed to target a particular function.

“With a biophotonic, non-invasive scan of your carotenoid levels to assess the number of free radicals in the body. Treatment, then, looks like IV drips of nutrients, superfood-infused lattes, and vegetable-forward cuisine.” (Forbes 2022)

Equinox plans to launch 33 properties globally in the next 10 years.

Time to pivot

In this competitive global economy, just creating and implementing a marketing campaign will neither establish nor sustain innovation to separate ourselves from the crowd and intrigue the curiosity of current consumers of those of the future.

India is a top destination for cardiac bypass surgery at their Asian Heart Institute, which has a 99.83 per cent success rate. As a result, foreign tourist arrivals to India increased six times between 2009 and 2019, with international arrivals on medical visas growing from 112,389 to 697,453 (Mallapur 2021).

But India is not the only country building a medical tourism sector. Brazil, Panama, Costa Rica, Turkey, Malaysia, Singapore, Mexico, and Thailand are all taking advantage of the global medical tourism market which is projected to reach $273.72 billion by 2027.

The United States Census Bureau estimates that in the next five years, the US population over 60 will be approximately 54 million, of which 0.3 per cent (162,000) will elect to live abroad as there is an insufficient variety of living options available for them. Added to this reality are the cold winters, high costs of living, and high health-care costs, pushing this segment to seek other retirement options outside of the US.

With 10,000 Baby Boomers retiring in the US every day, almost 4 million people annually, already, Mexico, Panama, and Costa Rica, which share Jamaica’s tropical climate conditions, are all developing a range of retirement housing products with the average cost being US$35,000 per annum. According to the US Department of State, more than 20,000 US expatriates live in Costa Rica, many of them as retirees.

In 2021 the market size of the global casinos and online gambling industry reached US$231 billion, employing approximately one million people at nearly 500,000 establishments worldwide ( statista.com ). The top five destinations for casino tourism are the United States (Vegas), Australia (Melbourne), The Bahamas (Nassau), Singapore, and Macau. In 2019, The Bahamas received approximately 7.25 million foreign visitor arrivals. Several countries compete successfully with our sun, sand, and sea offering in today’s global tourism market.

Where will Jamaica’s tourism product be in the next 10 years? Jamaica must act now and strategically pick the highest-demand niches for the future and go all-in. If not, we will continue only to dabble, receiving mediocre, low-paying stopover arrivals without truly optimising what’s possible for meaningful spending in our economy.

Lisa Hanna is Member of Parliament for St Ann South Eastern, People’s National Party spokesperson on foreign affairs and foreign trade, and a former Cabinet member.

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11 BEST Places to Visit in Jamaica (2024)

The island of Jamaica is the perfect introduction to the Caribbean. Nowadays, it’s best known for its luxurious resorts and tropical beaches. And we’re sure there’s something about reggae music coming from here… However, there’s more to Jamaica than those things. We’ll explore colonial towns, lush rainforest, some mountains, and of course some great beaches as we show you the best places to visit in Jamaica. It’ll mean you can easily plan your holiday before you go and make the most of your time while you’re there!

Need a place quick? Here’s the best neighbourhood in Jamaica:

These are the best places to visit in jamaica, faq on the best places to visit in jamaica, final thoughts.

Montego Bay

Montego Bay is Jamaica’s most energetic and lively city. The tourism capital of the country, Montego Bay (or Mo Bay as it’s known to locals and regulars) is where you’ll find a wide range of resorts, activities, duty-free shopping and restaurants.

• Enjoy a night of all you can drink beverages and dancing at the Margaritaville After Dark Nightclub Experience.
• Relax and recover from a wild night on the town at Cornwall Beach.
• Enjoy good food with a great view at The Sand Bar at Doctor’s Cave Bathing Club.

Knowing what to do in Jamaica is only half the recipe for success when travelling to this epic country. You’ll also need accommodation so be sure to check out where to stay in jamaica before scrolling any further down just yet!

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#1 – Bob Marley Museum – Possibly one of the most important places to visit in Jamaica!

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• Find out more about arguably Jamaica’s most famous export
• Explore the legendary musician’s home
• One of the top landmarks in Jamaica

Why it’s awesome: Let’s kick off with one of the most famous places in Jamaica. Everyone will have heard the music of Bob Marley at some point. He’s more than just a musician, the world’s most famous reggae artist is a symbol of peace, hope, and love too. So, even if you’re not his number one fan, visiting his former home is a Jamaica must see! Six years after his death in 1981, his wife converted this into the Bob Marley Museum. Still going strong more than 30 years after his death, it’s a great place to spend the day in Kingston.

What to do there: There’s plenty to do and see at the Bob Marley Museum. If you want to learn more about the man himself, then it’s a good idea to take a tour. A knowledgeable guide will tell you about important parts in Marley’s life as well as playing you some of his best-known tracks! If you want to check out where his music was made, you can combine a tour with the Tuff Gong recording studio too! After all that, you’ll probably be feeling hungry so check out the One Love Café. The traditional Caribbean food on offer has had some guests saying it’s one of the best places to eat in Jamaica!

#2 – Fort Charles – One of Jamaica’s coolest historical sites

• See one of the only sites to survive Port Royal’s 1692 earthquake
• Some of the oldest colonial architecture in Jamaica
• Enjoy the site’s maritime museum

Why it’s awesome: As a work of architecture, Fort Charles is impressive in more ways than one. It should be under the sea like the rest of Port Royal (read about that number four when you get to Sunken Pirate City), but instead offers fabulous panoramic views all around the area! The site had enough space for up to 500 troops and over 100 cannons. Check them out and step back into the island’s pirate past! If you’re wondering what to do in Jamaica, then definitely include this attraction on your Kingston itinerary!

What to do there: Admiring the panoramic views is a must-do at Fort Charles. You’ll get some incredible pictures that will be sure to impress your friends and family back home. If you’re really intrigued by the history of not only Fort Charles, but the island itself, book onto a tour. They last around half an hour and are run by the Jamaica National Heritage Trust. Once you’re done with snapping photos and your tour, check out the maritime museum which will fill in any gaps you might have missed on the tour!

#3 – Blue Mountains – A beautiful and scenic place to check out in Jamaica

• Visit the longest mountain chain in Jamaica
• See the island’s highest peak
• Take advantage of some great hiking trails

Why it’s awesome: Kingston, Jamaica’s capital, is a great place to base yourself on your trip. However, after a few days you may feel the need to get away from the city hustle and bustle. And although your choices are seemingly unlimited when it comes to beaches, you may not fancy that! Happily, an alternative is the Blue Mountains, one of the best places in Jamaica for outdoor enthusiasts! Friendly locals and quaint villages are side by side with stunning nature and fabulous views. Don’t miss them off your Jamaica itinerary!

What to do there: Once you get to the Blue Mountains, they’re criss-crossed by hiking and biking trails. These are the best ways to see the area but remember to bring plenty of water and sun protection if you’re planning to hike or bike! Beginner hikers should make sure they do their research before arriving – some of the hiking trails are more suited to those with plenty of experience. Shorter, flatter treks are a great way to see the varied flora and fauna here. After a hike, reward yourself with a famous Blue Mountains coffee!

#4 – Sunken Pirate City at Port Royal – One of the most unique places to visit in Jamaica!

• Dive down and see the former city of Port Royal
• Spot tropical fish and marine life among the old buildings
• One of the best places in Jamaica if you’re into history

Why it’s awesome: It may be hard to believe now, but under English rule in the 1600s, Port Royal was one of the largest European cities in the New World. In fact, it was second only to Boston in size! Port Royal was known as the wickedest city in the world and was known for pirates, prostitutes, and rum. That all changed when an earthquake at the end of the 17 th century all but destroyed Port Royal. The city was completely destroyed, and that was before being hit by a tsunami. Now, you can see the remnants of the city by scuba diving!

What to do there: The best way of seeing the city is with your own eyes. However, if you’re not a qualified diver or you’d prefer to stay on land, there are other options. Many museums in Port Royal have excellent exhibits about Sunken Pirate City. These include the National Museum of Archaeology, Museum of History and Ethnography, and the Port Royal Collection. This Jamaica must-see is not quite as exciting from land, but it certainly does enable you to learn about the history of the place and imagine what it would have been like in the world’s most sinful city!

#5 – Rose Hall Great House

• Take a haunted house night tour!
• Learn about the history of this former plantation
• One of the most famous places in Jamaica for paranormal activity

Why it’s awesome: Many people know the story of Delphine La Laurie from Louisiana, whose house of horrors is now a major tourist attraction. Fewer people know that there’s a place just as scary and harrowing in the Caribbean, but it’s a must on a Jamaica itinerary. Rose Hall Great House is part of a plantation where Annie Palmer, also known as The White Witch, committed terrible atrocities. Three of her husbands died, and countless slaves were tortured. This macabre attraction is not a place to visit for the faint-hearted!

What to do there: One of the top attractions of Rose Hall is that you can do a nighttime tour of the supposedly haunted house here. You’ll learn about the house’s history, scare yourself silly, and have a really unique experience! Of course, that’s not for everyone. There’s plenty more to do in the area surrounding Rose Hall though, including visiting beautiful beaches or teeing off at one of the world-class golf courses!

#6 – Rastafari Indigenous Village – A very cool place in Jamaica to go for a day

• Experience the Rastafarian way of life!
• Just outside of Montego Bay
• A cool Jamaica vacation idea

Why it’s awesome: Rastafarianism is a religion that originated in Jamaica in the 1930s. Reggae singer Bob Marley is probably the most iconic Rastafarian, but how much do you know about the history of Rastafarianism ? Well, travel to Jamaica and visit the Rastafari indigenous village outside of Montego Bay to find out more! On either a half or full-day tour, you can connect with Rastafarians and learn more about their way of life, culture, and values. You can even try a delicious and organic meal!

What to do there: Well, there’s a lot you can do during your visit to the Rastafari Indigenous Village! It’s up to you where to start – do you want to see and play handmade drums? Perhaps you’d like to get involved in an impromptu drum and singing show in the centre of the village? Or maybe you’d like to pick up some cool souvenirs for your friends at home. Obviously, the central theme of the day will be getting to know the Rastafarian culture and traditions better!

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#7 – Doctor’s Cave Beach

• Swim in the cool and clear waters of Doctor’s Cave Beach
• Close to the centre of the action in Montego Bay
• One of the best beaches in Jamaica!

Why it’s awesome: If you only have time to visit one beach when you travel to Jamaica, make sure that it’s this one! Said to be the number one beach in Jamaica, you can swim here year-round, as the crystal clear water is almost always between 22 – 28 degrees Celsius! It’s not all sand, sea, and sunbathing either – the beach has a little history to it too! It was originally donated by Dr Alexander McCatty in 1906, who used to enter the beach with his friends through a cave. Hence the name, Doctor’s Cave Beach! There are also lots of cool places to stay in nearby Montego Bay , so you can get to this beach easily no matter where you base yourself.

What to do there: We don’t really need to tell you what to pack for the beach ! There are plenty of sun loungers for rent, or you can just lay down your towel and catch some rays. Then, cool off by taking a dip in the cool, clear waters, no matter what time of year it is. Once you’re done at the beach, head along Gloucester Avenue, also known as the “Hip Strip”. This is where you’ll find some of the best shopping, restaurants, bars, and nightlife in Montego Bay!

#8 – Firewater Pond – An unknown (but awesome) place to see in Jamaica!

• Close to the resort town of Ocho Rios
• A totally unique experience on the island
• One of the most unusual points of interest in Jamaica

Why it’s awesome: If you want to see something that you’d never expect or see anywhere else in the world, then this will be right up your street. Getting to firewater pond will see you pass through lush tropical greenery, its hidden location only adding to the mystique of this unusual pool. Firewater doesn’t relate to whiskey or alcohol. No, the water at Firewater Pond can actually be set alight! The bubbling water in the calm grotto is actually full of natural gasses. Take out a flame and they’ll burn brightly and strongly.

What to do there: Firewater Pond is undoubtedly a really cool attraction, but we’re not encouraging you to take a dip in the pool. We don’t want you coming back with burns, especially on our recommendation! Some of the bravest locals do decide to enter the pool, but they certainly don’t cool off! The idyllic setting means it’s great to see the pool though, and if you spot a local, they’ll probably be happy to show you the bizarre properties of this pond. Take a few pictures and just enjoy the spectacle of one of the most unusual things to do in Jamaica!

#9 – Dunn’s River Falls

• Climb up the waterfalls
• Cool off in the refreshing cool waters
• One of the most beautiful natural landmarks in Jamaica

Why it’s awesome: Fondly thought of as a national treasure, Dunn’s River Falls is one of the only travertine waterfalls in the world that runs off straight into the sea. It’s just a stone’s throw from the resort town of Ocho Rios (famous as a James Bond filming location ) and really should be high up on your Jamaica itinerary! It’s not just the falls themselves that are beautiful, the surroundings are too. Lush green trees flank the natural staircase of the falls which are 180 metres long and 55 metres high. After you’ve enjoyed the waterfalls, head to the white sand beach and catch some rays!

What to do there: Probably one of the coolest things about Dunn’s River Falls is that you can climb up them! Feeling the refreshing water will keep you cool in the hot sun, and it’s sure to be an unforgettable experience. If this sounds a bit slippy or dangerous for you, don’t worry at all! Aside from the waterfalls, there’s a path and stairs that means you can still enjoy this beautiful spot and get some great pictures!

#10 – Kool Runnings Water Park – Easily one of the most fun places to check out in Jamaica!

• Have a day of family fun at a water park
• Do you dare to ride the biggest slides?
• One of the best places in Jamaica for kids!

Why it’s awesome: If you’re travelling to Jamaica with kids, then some of the places on this list might not be the most suitable. Thankfully, we haven’t forgotten you, so here’s a ‘kool’ place to put on your Jamaica itinerary if you’ve got the family in tow. Named after the hilarious 90s film, Kool Runnings Water Park is the perfect spot to cool off and enjoy water slides, lazy rivers, and some good old family fun!

What to do there: Jamaica’s largest and best water park (as it calls itself) has plenty to do for the whole family. As well as everything you’d usually expect from a water park – think slides, wave pools, and lazy rivers, you’d be surprised at all the other cool activities you can do here! Traditional Jamboo rafting is something you shouldn’t miss – a truly relaxing way to spend an hour or two! It’ll certainly be welcome if you’ve had a go at paintballing, go-karting, or laser combat while you’re at Kool Runnings!

#11 – The Turtle River Falls and Gardens

• Tropical garden in the town of Ocho Rios
• See a mixture of endangered indigenous flora and fauna
• Quieter than some of the other attractions on our list!

Why it’s awesome: Set across 15 acres, this beautiful tropical garden is another fantastic place for families to enjoy. Located in the resort town of Ocho Rios, you can bathe in the 14 waterfalls, see tropical plants, and get up close and personal with local birdlife in the aviary. You’re even able to feed parrots straight out of your hand! If you’re wondering what to do in Jamaica, then this is worth taking a trip to, whether you’re already in the town of Ocho Rios or coming from further afield!

What to do there: Like Dunn’s River Falls, there are a lot of things to do here but you’re likely to have fewer crowds! You can climb up the waterfalls here and paddle around in some of the pools – the perfect tonic for the hot Caribbean sun! If you want to stay dry during your trip, no problem. You can still enjoy the tropical bird aviary, which is home to parrots and other Caribbean birds, before admiring the Japanese koi carp in the ponds dotted throughout the gardens. Don’t miss this off your Jamaica itinerary!

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Find out what people want to know about the best places to visit in Jamaica

What is the nicest part of Jamaica to visit?

Doctor’s Cave Beach is a gorgeous beach and in my opinion the nicest place to visit in Jamaica.

What are three tourist attractions in Jamaica?

The Bob Marley Museum, The Sunken Pirate City and the Rastafari Indigenous Village are three top tourist attractions in Jamaica/

Is Jamaica a safe place to visit?

Jamaica is a safe place to visit as long as you don’t go wandering out of your resort. Jamaica is known to have crime towards tourists. Check out our guide on safety in Jamaica for more information.

What should I avoid in Jamaica?

You should be careful whenever stepping outside of your resort. Don’t get into taxi’s and don’t flash your cash. There isn’t a specific area to avoid, just be on your watch.

So, that concludes our list of the best things to do in Jamaica. We hope you’ve seen that there’s more to the island than just chilling out by the pool in a resort while enjoying the musical legacy of Bob Marley . Although, if you do that, there’s not a lot that can go wrong!

We hope that this list has not only given you an idea of the best places to visit in Jamaica, but also the coolest neighbourhoods in Kingston.

After all, you want to have a great home base for heading out to all these cool sites, so I would recommend checking out our guide on the best vacation rentals in Jamaica !

Jamaica has something for every kind of travellers, whether you want to trek through the mountains, sun yourself on beaches, experience one of the many festivals in Jamaica , or learn more about the island’s history.

We hope our list gives you the opportunity to experience all of this while getting a glimpse of local life too. Head to Jamaica with a passion for travel and an open mind, and you might just have one of the best trips ever. We wish you a great holiday!

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Lily Allen-Duenas

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Mission Statement

To always position destination Jamaica as the pre-eminent Caribbean tourist destination that delivers value for the People and Government of Jamaica and the tourism industry stakeholders.

The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica's national tourism agency based in the capital city of Kingston. The JTB is a public company governed by a Board of Directors, appointed by the Minister of Tourism. The Director of Tourism, also appointed by the Minister, is the administrative head of the organization and is responsible for the day-to-day activities of the JTB.

The JTB is responsible for the worldwide tourism marketing and promotion for Jamaica. Its mandate has been to promote Jamaica as a preferred travel destination; identify new and emerging consumer groups; cultivate new relationships with travel partners and disseminate timely and useful marketing information to its offices and travel partners worldwide. The Jamaica Tourist Board is the most preferred point of contact for persons travelling to Jamaica. The organization markets the uniqueness and diversity of destination JAMAICA through creative programmes and advertisements worldwide. Throughout the years, the JTB has been recognized for its exceptional leadership and outstanding service with accolades from industry and trade partners both regionally and internationally.

JTB offices are located in Kingston, Montego Bay, Miami, Toronto and London. Representative offices are located in Berlin (Germany), Barcelona (Spain), Rome (Italy), Amsterdam (The Netherlands) and Tokyo (Japan).

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Mr. John Lynch - Chairman Mr. John Byles - Deputy Chairman Mrs. Nicola Madden-Greig - Director Mr. Bertram Wright - Director Mr. Adam Stewart - Director Mr. Clifton Reader - Director Mr. Josef Forstmayr - Director Mr. Fred Smith - Director Mr. Philipp Hofer - Director Ms. Hyacinth Lightbourne - Director Mrs. Tanikie McClarthy Allen - Director Mr. Donovan White (ex officio) - Director of Tourism

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Perhaps when you hear “Jamaica”, immediately images of enjoying the sun, sea, sand and reggae music comes to mind right?

But although Jamaica's tourism was born out of the need for a warmer climate, Jamaica offers oh so much more!

The tourism concept caught on like wild fire which forced the government to pass the Jamaica Hotel Law. This law gave the go ahead for the construction of hotels to satisfy the now high demand.

The step was a significant one as it speaks to the governments’ commitment to the development of a Jamaican Tourism Industry. Since then tourism as morphed into a mega industry where ‘your every wish’ is catered for.

Jamaica’s tourism history is a lengthy one. Here are the items of note though:

• It started in the early 19th centuries when ailing persons in England and North America started traveling to Jamaica to escape the cold winters.
• The mode of transportation were banana boats. These boats were used to export banana but would accommodate persons wanting to visit the tropical isle on their return voyage.
• At the time Port Antonio, the capital of Portland, was the hot spot.
• Limited accommodation - as the demand at that time was more than Jamaica’s ability to supply.
• And of course only the basic amenities were available. This however did not deter the eager travelers.
• Limited to the rich; Can you imagine how expensive it must have been at that time?
• And it was mainly only old retirees that could afford the cost of that trip.

Read more on Jamaica's tourism timeline here .

Major Tourist Activities in Jamaica 

Irrespective of your interest, Jamaica has a brand of tourism tailored just for you. I recommend you take a look at what is available before planning your next trip;

New! Read the Jamaica Attractions Directory for even more ideas!

Environmental friendly persons who visits to enjoy the pristine and fragile ecosystem. Some of these spots include;

• The Montego Bay Marine Park – marine ecosystem (876)952‑5619
• Black River  Safari –mangrove/wildlife  (876)965‑2513
• Holywell Park‑ tropical forest/ flora, fauna  (876)920‑8278/9
• and scores of caves and sinkholes

See: Great Huts

Visiting to catch a glimpse of one of our world famous athletes or for the reason of participating or attending a sport related event.

To name a few;

• Falmouth Blue Marlin Fishing Tournament (September)
• Boys and Girls Athletic Championships (March - April)
• Jamaica Cricket Tournament (January)
• Reggae Marathon (December)
• Pineapple Cup Yatch Race   February
• Jamaica Intl. Invitational Athletic Meet (May)

Read more on Jamaica's Sports here

Heritage / Cultural

Africans, Indians, Europeans, there is so much to tell about our history. Our motto says it all “Out of many, one people”.

The festivals and cultural events are endless. For a complete list, just hop over to the Jamaica National Heritage Trust site ([email protected]). In the meantime here are a few heritage sites and their location;

• Milk River Spa Clarendon
• Port Royal Forts Kingston
• Nanny Town Portland
• Rose Hall Great House St. James
• National Heroes Park Kingston

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Making a stop at one of Jamaica’s cruise ship piers, while on a cruise makes you a cruise tourist. The three ports of call in Jamaica for you are;

And there is a whole lot more!

See also: cruise in Jamaica

So whatever your love is, whether its hiking, biking, watersports, nature, cultural or business, Jamaica is the place to be.

Be sure to read more on major tours in Jamaica (from Negril) and best places to visit in Jamaica .

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Pages Related To Tourism In Jamaica

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Destination Update: Jamaica Reopened

Jamaica has reopened following the passage of Hurricane Beryl. All cruise ports and international airports are open and flights have resumed. With a strong destination assurance framework in place, Jamaica's tourism sector was well prepared as staff and guests remained safe during the storm.

We look forward to welcoming you to our beautiful shores and recommend that you check with your air carrier and/or travel advisor before you leave home.  For further information, visit our TRAVEL ALERTS page.

Explore The Island Guide

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From the bustling streets of Kingston to the sleepy fishing villages of Negril, no visit to Jamaica is complete without immersing yourself in the island's culture where art, music, and history come together to create a unique cultural tapestry that can be experienced in every corner of the island. Whether you like visiting museums and historical sites, taking in live performances of traditional music and dance, or simply soaking up the local vibe, Jamaican culture is sure to leave a lasting impression on you.

Iconic music

Reggae music is at the core of Jamaican culture. The Bob Marley Museum in Kingston is a must-visit to check out the life and times of the great reggae icon, Bob Marley. Walk in the great Legend's footsteps and see where all the magic was made, or check out the Jamaica Music Museum downtown, Kingston to explore the island's rich musical heritage.

A vibrant art scene

Art lovers won't want to miss out on the National Gallery of Jamaica, located in downtown, Kingston. The oldest and largest public art museum in the English-speaking Caribbean, the National Gallery's art collection is a testament to the island's rich artistic heritage, displaying the works of many talented local artists - from traditional Jamaican art to contemporary pieces. For a more immersive experience, walk-about at the Kingston Creative Art Walk for vibrant cultural displays set against the backdrop of the gorgeous Kingston waterfront. The picture-perfect murals that grace the bustling streets of our capital city, including Water Lane and Fleet Street, provide the perfect selfie opportunity to immortalize your trip to Jamaica!

Rich history

One can hardly resist being captivated by the island’s unique history and folklore. Port Royal in Kingston is a must-see for the history buffs.  Take a tour of Port Royal, the old haunt of swashbuckling pirates and buccaneers, the historic Fort Charles, and the Giddy House, a remnant of the 1907 earthquake. Then navigate the narrow lanes and stop by Gloria’s Seafood City to enjoy fresh seafood, cooked to perfection.  For a glimpse into Jamaica's plantation era, the Rose Hall Great House, said to be haunted by the ghost of Annie Palmer, the famed "White Witch of Rose Hall, is a must-visit for thrill-seekers. Take a guided tour of this Georgian mansion and hear the chilling stories of its previous occupants, including Annie Palmer herself.

Good vibes 

Perhaps the most memorable thing about Jamaica is its people. Jamaicans are known for their warm, friendly nature, and sense of community, so visitors are sure to feel right at home.  Whether you're dancing to the beat of a reggae band, exploring the island's historic sites, or simply soaking up the sun on one of Jamaica's pristine beaches, you'll be embraced by the warmth of our people and the richness of our culture.

So, what are you waiting for? Come and discover the magic of Jamaica for yourself. 

Music is the heartbeat of Jamaica. Discover our trademark reggae, jam to the island beat or just let…

Like everything else about us, we have our own unique art styles. Our rich history and influences…

We’ve taken a special journey to become the island that we are today. Jamaica’s story is one of…

We move to the rhythm of the island at an ever-changing tempo. Come learn our current dance moves…

Meet us at the corner shop on a Sunday evening and you’ll hear lavish stories of years gone by…

Jamaica is host to a kaleidoscope of religious expressions highly influenced by our immigrant…

More on Culture

Reggae has reached international heights, art & life - a visit to kingston's fleet street, what happened to dub music, fashion models in jamaica carry their culture everywhere they go, the real jamaica: a journey beyond the all-inclusives, jamaica’s got style ova fashion, top 5 heritage sites in kingston, cultural tours in jamaica.

LeSuite Concierge

The Six Major Resort Areas in Jamaica

There are 6 major tourist areas in Jamaica, each with a different style, feel and focus, and may cater to different types of tourists. We will be going over each one in detail so you can see which one is best for you.

Negril – The Capital of Casual

Let your hair down and enjoy the atmosphere. Negril is known for its marvelous sunsets, pristine 7-mile stretch of white sandy beaches, and beautiful turquoise waters. The perfect getaway to escape from the daily grind. If you are looking for somewhere to simply relax then Negril’s laid-back atmosphere is the place for you.

• Popular sights include:
• The Kool Runnings Water Park
• The World Famous 7 mile beach
• Watching Sunsets at Rick’s Cafe
• Cliff Diving

Montego Bay – The Complete Resort

The second city; has a plethora of activities that fit just about every budget and preference. Montego Bay (or Mobay for short) is often seen as the tourist capital of Jamaica and is home to Sangster’s International airport and a cruise ship that can accommodate mega liners. Mobay hosts lots of activities for every type of visitor including restaurants shopping world-class golf courses, hotels, and more.

• Rose Hall and Greenwood Great Houses
• Croydon and Hamilton Plantations
• The Luminous Lagoon
• Doctors’ Cave Beach

Ocho Rios – The Centre Piece of Jamaica

Ocho Rios is located in the Parish of St.Ann- the garden parish. This resort area is in a great location since it takes around the same time to travel to Kingston and Montego Bay. This means easy access from both airports (Sangster’s international and Norman Manley International). Ocho Rios is a good chance to get in touch with nature. In fact, its name is derived from the Spanish phrase “Las Chorreras” which translates to “waterfalls; most likely a reflection of the many waterfalls in the area. Being in the garden parish, Ocho Rios is home to gardens, caves, and rivers, but it doesn’t end there. At the cost, you can find beautiful beaches and various watersports and activities.

Sights Include:

• Dunn’s River Falls
• Konoko Falls
• Dover Raceway
• Craft Market

Mandeville and the South Coast – Off the beaten track

As the slogan says “Off the beaten track”; The south coast offers a change in beat from the typical tourist type experience to a “real” Jamaica experience. The South Coast consists of the parishes of Clarendon, Manchester, and St. Elizabeth. This is a good chance to tour Jamaica’s farmlands, plantation safari or visit Appleton Estate (home to Jamaica’s very own Appleton rum).

Popular Sights Include:

• Treasure Beach
• Little Ochi
• Alligator Pond
• Appleton Estates

Port Antonio – Naturally

Home to the Blue Mountains. This resort area offers a great selection of quiet, quaint, and intimate homely villas. This area is known for its serene rivers. Home to the Maroons of Moore Town, Portland boasts a major part of Jamaica’s history.

• Blue Lagoon
• Boston Jerk Center
• Frenchman’s Cove

Kingston – The Heartbeat of Jamaica

Kingston offers a wide variety of activities for visitors whether it is natural, historical, or cultural. Kingston is the capital city of Jamaica and is home to many thriving educational and entrepreneurial institutions. The bustling city has well-developed roadways providing easy access to Norman Manley international airport and other resort areas (Port Antonio, Ocho Rios, and the South coast)

• Bob /Marley museum
• Emancipation Park
• Lookout Point Devon House
• Devon House
• Rockfort Mineral Bath / Spa

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The other side of tourism

THE EDITOR, Madam:

Spain is one of the most visited countries in the world, ranking second last year behind France, with 82 million visitors.

I've been to Spain many times; definitely one of my favourite places. The energy, culture, history and vibrancy of everyday life make it a top destination to visit.

Recently, there have been many anti-tourism protests in Spain, mainly in Barcelona, a city which was once a sleepy coastal town. Since the Olympics in 1992, when the city developed rapidly to welcome visitors to the Games, Barcelona has seen a rapid growth in tourism, becoming Spain's most visited city. Last year Barcelona received over 12 million visitors.

The city is well known for its food, nightlife, beaches, culture and the beautiful architecture, made famous by renown Catalan modernist architect Antoni Guadi (Barcelona has the largest concentration of his work). Barcelona is also a popular destination amongst European visitors, including students who often travel in large groups.

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Naturally, tourism pumps billions of dollars in the economy, but residents in Spain don't see it. Spain is now earning close to 200 billion euros per year from tourism, approximately 12 per cent of GDP.

The demand from tourism has pushed cost of living, including housing and rental costs, out of reach for most residents. Locals complain about the crowds of tourists which make the city unliveable, putting a strain on resources and facilities, as well as transportation and traffic. A recent protest showed protesters water spraying tourists as they urge the government to place limits on the number of visitors.

This is what happens when infrastructure and development is not in sync with the growing demands of the city.

Airports can also be problematic, as crowded airports can be a turn-off. I personally dislike congested airports, and many who experience crowds and congestion may never return.

MUST BE CAREFUL

Here in Jamaica we must be careful. We tend to boast about numbers, as if this is all that matters. Tourism contributes 30 per cent of GDP in Jamaica; however, GDP is just an indicator. Economists agree that GDP is a poor measure of economic prosperity and human wellness.

The recent debate about the state of healthcare in Jamaica is an example of how infrastructure can be out of sync. Why can't tourism revenues help to develop the health sector, which also benefits visitors?

We must work harder to retain more profits from tourism, to help Jamaica develop. Many workers in the industry live in substandard houses and communities, and most workers don't have a pension, although we hear talk about this being developed. Many rely on inadequate public transportation to get to and from work.

We don't see a lot of development beyond the hotels. Sangster International Airport in Montego Bay has made progress, but does it have the capacity to deal with our target of five million visitors annually, when arrivals during peak hours are already creating bottlenecks? There is also heavy traffic in cities, rising cost of highway tolls, etc.

MORE LOCAL PRODUCTS

If we source more local products for food, furniture and supplies, this gives a boost to the economy and may inspire self-employment.

We can't boast about numbers without putting numbers into context. What exactly does five million visitors mean for the people of Jamaica and its future, if most of the profits from the industry don't remain in Jamaica?

Our unique culture and cuisine set us apart from many destinations. The variety in landscape, from mountains, rivers, waterfalls to beaches, helps to create a multitude of options and experiences for visitors. We can do more to capitalise on tourism, but it must be beneficial to the people of Jamaica, as much as it is to our visitors. Likewise, tourism must be sustainable, with benefits to the environment.

The industry is one of the most sensitive; a market can shut down in split seconds, as we saw during the COVID-19 pandemic. Political instability and crime are other deterrents.

Jamaica has not reached its peak in tourism; there is vast potential in ecotourism and health tourism (our mineral baths, for instance, are underutilised and not promoted enough). We must strategise adequately to ensure that everyone benefits from tourism.

• «Letter of the Day | How Jamaicans can help hurricane victims
• JPS must be more transparent »

View the discussion thread.