ferrari tour modena italy

Legend of Ferrari Factory Tour & Museum Visit

Quick details.

• Hour Glass Duration: 7.5 hours

Adult (ages 13+)

Child (ages 2-12), discover the thrill: ferrari factory tour and ferrari museum experience.

Embark on a Journey to the Heart of Ferrari’s Legacy Have you ever fantasized about driving a Ferrari in the very place it was conceived? Our tour offers an exclusive glimpse into the world of Enzo Ferrari, the iconic founder of the legendary Ferrari brand. Your adventure begins with a visit to the Enzo Ferrari House-Museum in Modena, followed by an immersive Ferrari Factory Tour in Maranello.

Experience the Essence of Ferrari The day kicks off at 10:00 AM with an exploration of the Museum Enzo Ferrari (MEF) in Modena. By 12:30 PM, you’ll be delving into the heart of Ferrari’s world with the Official Ferrari Factory Tour in Maranello. Post the tour, enjoy a leisurely lunch at a traditional local trattoria, followed by an afternoon visit to the Ferrari Museum of Maranello at 03:00 PM. The highlight? A once-in-a-lifetime opportunity to test drive a genuine Ferrari at 05:00 PM.

• Entry to the Enzo Ferrari Museum in Modena
• Admission to the Ferrari Museum in Maranello
• Tickets for the Ferrari Factory Tour

For the Ferrari driving experience, a professional co-pilot is mandatory. Opting for a solo drive requires an estimate. Non-EU citizens must present an international driving license.

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The Ferrari Museums in Modena and Maranello: how to visit (+ which one to choose)

The Ferrari Museums in Modena and Maranello: which one to choose, how to book, tips for visiting with kids.

The Ferrari Museums in Modena and Maranello are among the best car museums in Italy .

They are a treat for Ferrari lovers and car people in general and they are set out in such a way, you can enjoy them at any age.

We visited as a family of four, with varying degrees of interest in cars, and we all loved it.

The car lover in the family dubbed the place as ‘his favorite place in the whole world’.

However, even the least interested got excited there: the cars, the power of the story, the overall experience is inspirational, easy to enjoy and great fun.

This is a visit I now recommend to everyone and today, I am sharing how to book it and how to arrange your day.

The Ferrari Museum in Modena and Maranello: what you need to know

The first thing you need to know when it comes to the Ferrari Museums is that they are not one museum but two.

One is called ‘The Enzo Ferrari Museum’ and it is in Modena city.

The other one is the Ferrari Museums and Factory and it is in Maranello, a small town about 20km out of Modena.

The two museums complement each other and you can see one or the other on their own or book a combined visit.

Which one to choose depends on what you are most interested in.

At a glance, I recommend you:

• Visit the Enzo Ferrari Museum in Modena if you love classic cars and want to see where it all started
• Visit the Maranello Museum if you love the Ferrari brand and F1. This is also the best museum to visit if you want to take a guided tour of the Ferrari factory estate.

Let’s look at this more in detail.

Which Ferrari Museum is best? How to choose

If you have the time, I highly recommend you visit both museums.

The two are rather different from one other and have a different take on the whole Ferrari experience.

The Enzo Ferrari Museum in Modena

The Enzo Ferrari Museum is in Modena city and develops around the original Enzo Ferrari workshops.

The museum has an older part, with Enzo Ferrari’s first office, and attached to it there is a beautiful, modern and futuristic-looking dome with a large display of classic cars.

The place is fantastic: the large showroom has many beautiful car models from different times, there are some incredible engines on display and there is a photo booth where you can be photographed while driving a Ferrari!

At regular intervals, a short film tells the story of Enzo Ferrari and explains how the brand came to be.

The museum is not very big and it is easy to visit in about an hour. As well as the showroom, there is a merchandising shop and restroom facilities.

There is no restaurant on-site; however, since the museum is in Modena city, it is easy to find places for lunch nearby.

You can get here to / from the station in about 10 minutes on foot.

The Ferrari Museum in Maranello

The Ferrari Museum in Maranello is very different from the one in Modena.

Located about 20km out of the city, the museum is more focussed on the Ferrari Brand as it developed for one-off models and F1 endeavors and feels a lot more like an immersive experience than just a museum.

The whole place is designed with the red and black Ferrari brand colors and Ferrari logos and touches are everywhere.

In the various rooms, you see cars, displays of photos, videos and all the Ferrari trophies and F1 cars.

In the ‘Victory Room’ you are literally surrounded by the F1 winning cars and you can see the names of the pilots and their victory cups.

The whole thing is captivating even if you do not like cars.

The place has made an incredible job and getting people on board with the idea of Ferrari being more than cars and you feel like you are part of a big successful family.

As well as seeing the museum displays, here you can also participate in two main activities:

Ferrari driving simulator : for an extra charge, visitors tall more than 150cm can experience the Ferrari simulator. This is a 7-minute experience and you get to sit in a car and ‘drive’ along a circuit of your choice.

Our son did this and said it was similar to a videogame experience, albeit ‘bigger and better’.

For it, you sit in a car shell in front of a wrap-around screen. With the help of a Ferrari Museum warned, you learn how to use the steering wheel and gear, pick a circuit to drive and you are ready!

The experience doesn’t require a headset nor goggles and others can watch you while you drive.

Panoramic Bus Tour of the Factory: for an extra charge, you can hop on bus and get a guided tour of the Ferrari factory estate.

This tour is highly informative and leads you inside the Ferrari Factory village, where you see the outside of the plants and workshops and the wind gallery where they test the cars.

This is also where Ferrari owners bring their cars for checks so, while you bus around, you will see many Ferrari zooming around the place in all possible colors!

This tour also brings you to see the local race track; however, racing regulations do not allow for practice on the track, therefore you do not actually see cars in action her

The Maranello Museum also has a merchandising shop on-site, restrooms facilities and a cafe on site.

Immediately outside of it, you have several restaurants and cafes. It is worth noticing that the Ferrari-themed restaurant ‘The Paddock’ is not here but in Maranello Village, which is a short drive away.

Visitin the Ferrari Museums of Modena and Maranello with kids

We visited the Modena and Maranello museums with our two children: a car-loving 11-year-old and a car-uninterested 9-year-old.

They both loved the day.

We started with a visit to Maranello and we all immediately felt the buzz and excitement of the place.

Unsure about the simulator, we hadn’t booked it but quickly got sucked into the desire to treat our son to it.

There was no queue at the simulator desk and there were several children who had just finished and were enthusiastic about it, which reassured us it was suitable for their age.

The museum desk person was lovely with our son and they had a grand old chat about circuits while he explained how to use the commands.

The simulation itself only lasts 7 minutes and at 25 Euro is all but cheap. However, it stayed as one of the highlights of our son’s day and you can take photos of them driving, which is an incredible memento for them.

There is a minimum height requirement to do it and this is strict as it has to do with the size of the car.

My son just about made the height and was able to just about hit the pedals: any shorter would have been technically impossible to drive.

If you are unsure about height, I recommend you only decide about the simulator on the day as they will be able to advise.

After the visit to the museum we went to a nearby cafe/restaurant (not branded, just beside the museum) andf then we joined the factory tour.

The factory tour is the most informative part of the visit albeit possibly the least impressive.

You hop on a bus and a guide brings you to the factory estate (no photo allowed there): you pass the main gate and you are driven around the factory lot, seeing the different paint/tire etc workshops from outside, and getting a taste of what it may feel like working at Ferrari, passing the company canteen etc.

In the estate, you also see the outside of the wind gallery which they use to test for aero dynamicity.

The highlight of this part of the tour is the guide who gives an incredible amount of information about Ferrari cars and F1 regulations.

This part of the tour was excellent for my car-obsessed son but too information-driven for my daughter who mostly just enjoyed sitting on the bus and seeing the Ferrars from the windows!

If you have a car lover, highly recommend this part of the tour. If you are here with a little one, however, or just want to see the beautiful cars, you can stick to the museum only.

How to visit the Ferrari Museum in Modena and Maranello on the same day

It is possible to visit the Ferrari Museums in Modena and Maranello on the same day. however, it takes a little bit of planning.

Since the two are in different areas, you will need to book both entrances, make arrangements for transport and you will also need to separately book the bus tour if doing.

You can do all this by yourself on the Ferrari Museums Ticketitn platform or you can do what we did: send an email to Vivara Viaggi their travel agency partner, and get them to book it for you!

In our case, the day worked perfectly and it entailed:

• 10.40 Shuttle from Modena train station to Maranello Museum
• 11.15 Arrival and self-guided visit to the museum
• Simulator experience (booked last minute on site)
• Lunch (own time, no booking needed)
• 13.00 Bus tour from Maranello Museum to factory lot
• 14.45 Shuttle to Enzo ferraru Museum in Modena
• 15.25 Self guided museum visit

Since we were staying in Bologna, we then just easily walked back to the station to get back to the city. we were home in the late afternoon.

How to book the Ferrari Museums

There are several ways to book your visit to the Ferrari Museums.

From the Museums, Websites (combined tickets available) >> click here <<<

Via Vivara Viaggi >>> click here <<<, this is the museum’s official partner, recommended on the museum website. They are perfect if you don’t have your own transport and want to also get tickets for the Ferrari shuttle.

Where to stay to visit the Ferrari Museums of Modena and Maranello

There are many options when it comes to accommodation, depending on budget and plans for the other day so your trip.

Please note: this post contains affiliate links. Should you make a purchase through them, we will make a small commission on qualifying purchases at no extra cost to you.

Some you may like are:

Hotel Maranello Village : A Ferrari-themed property, this hotel is the equivalent of an in-park hotel at a theme park.

The hotel and ‘The Paddock’ restaurant and perfect if you want to live and breathe Ferrari for the entire duration of your stay. Please note: this hotel is a 5-minute drive from the museum: own transport recommended.

Casa Palestro in Modena : this is a lovely apartment in Modena city, close to the station and the Enzo Ferrari Museum, good for larger families (sleeps 5)

Starhotel Excelsior Bologna : if you prefer to base yourself in Bologna and come for the day (like we did!), we found the Starhotel Excelsior in Bologna to be excellent.

They have family rooms, excellent breakfast and an excellent location right in front of the train station. Our top pick.

I hope you enjoyed this quick guide to the Ferrari Museums in Modena and Maranello and the review of our experience helped you plan your day at best. Safe travel planning!

Marta Correale

Marta Correale is an Italian mama of two. Born and raised in Rome, Marta has a passion for travel and especially enjoys showing off Italy to her kids, who are growing up to love it as much as she does! A classics graduate from the University of Rome, Marta channeled her passion for culture and travel into the creation of family travel websites that inspire, support and help curious visitors to make the most of a trip to Italy and learn about Italian culture on the way. Marta also manages the thriving online community of parents 'Italy with kids' who turn to her for expert advice and competent Italy travel planning support. She is the author of the travel guides 'Best of Rome with kids' and 'Best of Florence with kids' available on Amazon and of an array of kids printables (scavenger hunts, info booklets etc) available on her Etsy shop 'Mama Loves To Print'

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Buy Online Tickets to Visit the Ferrari Museums in Maranello and Modena

Buy combination tickets online to visit the two official Ferrari factory museums (Museo Ferrari in Maranello and Museo Enzo Ferrari in Modena) in Italy.

Fans of Ferrari may visit two official factory museums in Italy run by the famous prancing horse brand. The Ferrari Museum (Museo Ferrari) is in Maranello next to the car factory and the Fiorino racing circuit, while the Museum Enzo Ferrari (Museo Enzo Ferrari) is around 21 km away in Modena. Both museums are worth visiting but the Museo Ferrari (or Maranello Museum) generally attracts three to four times more visitors each year. Buy time-slot reservation tickets online to skip the lines for the Ferrari Museum , the Museum Enzo Ferrari , or save with a combination ticket for both museums . Day-trip tours are mostly available from Bologna but seasonally from other Italian cities too.

Visit the Ferrari Museum in Maranello

The Ferrari Museum (Museo Ferrari) in Maranello is the official Ferrari factory museum. Here, the emphasis is mostly on modern hypercars and racing cars but many classic models are also on display. The museum also has a huge trophies cabinet and items related to Italian motorsport. It also explains how new technologies developed for motor racing are transferred to improve standard roadgoing cars too.

Although Enzo Ferrari famously didn’t keep victorious cars for a museum during his lifetime, several historic racing cars are on display, as well as examples of all Formula 1 world championship-winning cars since the Schumacher era.

Visit the Enzo Ferrari Museum in Modena

The Museum Enzo Ferrari (Museo Enzo Ferrari) in nearby Modena encompasses the house and former workshop of the Ferrari family but for many visitors more enticingly is the large modern wing with a roof sculpted like a yellow Ferrari bonnet.

It was previously known as the Museo Casa Enzo Ferrari for this was the house where Enzo Ferrari was born and grew up. The museum here focuses on the history of Ferrari — Enzo Ferrari founded the Scuderia Ferrari racing team in the 1930s and built his own cars from 1947.

The restored workshop of his father is now used as a museum of Ferrari engines from 1-cylinders to V12s and F1 engines. The modern new wing is used for changing exhibitions on specific themes with a number of historical and classic Ferraris. These exhibitions usually change annually. In 2022, the main theme is “Ferrari Forever” — it focuses on the role of the Classiche Department in the preservation of the heritage and Ferrari classic cars; a suitable celebration of the 75 years of Ferrari sports car manufacturing.

Occasionally, special cars from other brands, especially Alfa Romeo and Maserati, are also on show. Privately-owned cars are occasionally displayed on invitation — an honor always mentioned should the car later be offered for sale.

See also “Ferrari Forever” 75-Years Exhibition in the Enzo Ferrari Museum Modena for more on the special exhibition for 2022.

Buy Tickets Online to Visit the Ferrari Museums

The ticket prices for the Museo Ferrari in Maranello and the Museo Enzo Ferrari in Modena are the same while a combination ticket gives a significant discount.

Tickets for the Museo Ferrari in Maranello and the Museo Enzo Ferrari in Modena are €17 for each museum (€7 for under 18) or €32 for a combination ticket for a visit to both museums within 48 hours (€10 for under 18). Admission is free for children under 6 while seniors (65+) and students get a small discount. (The Lamborghini Museum in Casette di Funo is only marginally cheaper.)

Booking tickets online with a timeslot is a good time-saving option — if missing the reserved entry time, the ticket remains valid but without priority entrance.

Pricy semi-professional simulator sessions may be booked in either museum – currently around €25 for 10 minutes, including 7 minutes of driving.

A bus tour of the Ferrari factory complex and Fiorano track is possible from the Maranello museum but note that visitors stay in the bus the whole 45-minutes and do not see that much of the actual car-making process.

Driving a Ferrari is not an option at the Ferrari museums but many private companies such as Push Start and I love Maranello offer a variety of driving experiences starting from 10 minutes up. These drives are on public roads and always accompanied by an instructor. Depending on the model, prices are around €100 per ten minutes with drives ranging from 10 minutes to an hour. Track tests are often easier to arrange from Milan.

Ferrari Museums Opening Hours

Both the Museo Ferrari in Maranello and the Museo Enzo Ferrari in Modena have the same opening hours:

The Ferrari museums are open daily:

• 10:00 to 18:00 from November to March
• 9:30 to 19:00 from April to October

The Ferrari museums are generally closed only on December 25 and January 1 but it is worth enquiring how much of the Modena museum is open when exhibitions are changing (usually around February / March).

Transportation to Visit the Ferrari Museum

Driving is of course the preferred way to get to the Ferrari museums but public transportation is also available. If using the train, for both museums the closest station is Modena with frequent trains from amongst other Parma or Bologna taking less than half an hour. Train passengers arriving on a regional train may show the Trenitalia Tper ticket to receive a discount at either museum (as well as for the F1 simulator).

The Enzo Ferrari Museum is at Via Paolo Ferrari 85, 41121 Modena MO, Italy — less than a 10-minute walk from Modena train station.

Reaching the Ferrari Museum at Via Alfredo Dino Ferrari, 43, 41053 Maranello MO, on public transportation is more complicated. The simplest way to reach the museum is by taxi . Expect to pay around €30 one-way for a pre-booked taxi. A special tourist rate is currently €60 for a return trip from Modena station to the museum with an hour’s wait. (Longer wait is of course negotiable.)

If the limited times work, a cheaper easy alternative is the special shuttle bus that links the two museums and Modena station a few times per day most days. However, this service is very limited. Alternatively, cheaper (and more frequent on especially school days) is public bus 800 from Modena to Ferrari Maranello. However, note that bus 800 departs the Autostazione (bus station a few blocks to the southwest of Modena’s train station).

Day-Trip Tours to Ferrari and Other Car Museums

Day trips to the Ferrari museums are mostly offered from Bologna but are also possible seasonally from other cities . Reaching Bologna by train from most parts of Italy is very easy.

Full day-trip tours from Bologna could add several other museums (Lamborghini, Maserati) or even factory tours (Lamborghini, Pagani) to visits of the Ferrari Museum in Maranello.

Driving a Ferrari is not available at the Ferrari museums but many private companies such as Push Start and I love Maranello offer a variety of driving experiences starting from 10 minutes up. These drives are on public roads and always accompanied by an instructor. Depending on the model, prices are around €100 per ten minutes with drives ranging from 10 minutes to an hour. Track tests are often easier to arrange from Milan.

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Heart-Stopping Ferrari Driving Experience in Modena, Italy

While there are many places around Italy where you can have a memorable Ferrari Driving Experience, from renting a coveted sports car by yourself and driving along the Amalfi Coast to sitting alongside a professional driver while he whisks you around one of Italy’s famous race tracks, nothing beats a Ferrari Test Drive in Modena – the home of Ferrari and where the incredible Enzo Ferrari Museum is located.

Having spent 3 days exploring the Motor Valley region, visiting factories, car museums  and races tracks, I wanted to share my experience test driving a Ferrari and explain how you too can have this experience of a lifetime in Italy.

Ferrari Driving Experience in Modena, Italy

As mentioned, there’s actually quite a few places around Italy where you can have an unforgettable Ferrari Driving Experience but in this post I’m going to talk about Modena, the home of Ferrari and a unique place to test drive one of the most coveted sports cars in the world.

VIDEO: Driving a Ferrari in Modena

Ferrari Driving Experience at Autodromo Di Modena

The driver turned to me and smiled a cheeky smile,  “Sure you’re ready for this? ” “ Oh, I’m ready “, I replied. “ Okay, Let’s go! ” he says, as he quickly pushed his foot to the pedal and the Ferrari 458 we’re both strapped into accelerates down the race track, while my heart pounds, my eyes bulge and the seat belt is tight against my chest.

I’m here at the Autodromo di Modena having signed up for a Ferrari Test Drive experience with a professional race car driver. We’re gliding around the track at over 200km and hour, which is actually way below what this beast of a sports car can do when pushed harder.

The driver keeps glancing across to make sure I’m okay (my mouth is dropped to the floor with a mix of excitement and adrenaline and there’s no wiping that smile off my face!) as he expertly guides the car around corkscrew bends, simultaneously waving into my GoPro and making small talk.

The seat belt is tight, but makes me feel secure, as I sink a little further into the ultra low car seat looking out the windscreen as the scenery to the side of the tracks flashes by like a blurry photo.

The whole experience is over quicker than a rollercoaster ride, and I’m left sitting in the parked car trying to catch my breath. I then struggle to scramble my way out of the car in my long flow dress – definitely NOT the ideal outfit to wear when getting into a sports can with some of the lowest seats known to mad!  What a trip!

If this all sounds like a dream come true to you, then signing up for a Ferrari driving experience in Modena is a must in you next trip to Italy! It costs 130 euro for each lap, so cost us 260 euro for the two laps. I think if you’re going to do it, do at least 2 laps as its would be over WAY to fast with just one lap of the track (it’s just 2km long).

We were told it’s also possible to drive the Ferrari around the track, with your driving and the professional driver watching on with careful eyes from the passenger seat, but after our simulator experience earlier that day where my friends and I all managed to crash our cars on screen – we decided letting a pro do the driving was probably the best idea ever.

You’re guaranteed to go way faster with a pro driving, can enjoy the ride more and even take videos of the experience, and you won’t be panicking about whether your travel insurance will cover you writing off a 400,000 euro sports car!!

If, despite all this, you’re still keen to get behind the wheel yourself, prices to  drive around the track  a few laps start at 775 euro.

If you’re friends are racing around the track and you’ve opted not to, there are a few cool viewing platforms to watch the cars fly by and once the Ferraris (they have 3 in total at this track in Modena) park up at the end, it’s a fun opportunity to get that once-in-a-lifetime shot posing next to a car that costs more than most normal houses!

Once the Ferrari test drive experience has ended, they call out everyone’s name and present you with a fun souvenir certificate to prove that you have completed the “Ferrari Challenge” here in Modena. I’ll be cherishing mine forever – it can take pride of place in the wall next to my Bachelor and Master degrees!

Practical Information about Autodromo di Modena

If you plan to do a driving experience and want to drive yourself you’ll need a driving that is accepted in Italy. While many driving licences from other EU countries seem to be readily accepted, my American friends needed to get a little add on back home to ensure their licence is international and can be used in Italy.

The price of the test drive is 130 euro for each lap if you’re a passenger, so 260 euro to do 2 laps. It’s best to book in advance and they’ll give you a time slot that hopefully suits you.

They have 3 different Ferrari cars to choose from – 2 red and 1 yellow and I think they’re all Ferrari 458 racing cars.

BONUS: Visiting the Ferrari Museum in Modena

While you’re in Modena, it’s a prime opportunity to visit the impressive Enzo Ferrari Museum. The larger part of the museum is located in a new and very futuristic looking building, while the smaller part is located in what was once the childhood home of Enzo Ferrari and his father’s steel workshop.

The museum offers guided tours which I highly encourage you sign up to, as it will better inform you about the life of Enzo Ferrari, how he started racing sports cars (and later building them), more complex information on the engines and detailed history of every car currently in the collection including how many of them were made and how much they’re now worth.

A figure which, I’m sure you can image, is just mind boggling.

As I’m not a huge car enthusiast, and have never been to a race track or Formula One Racing event, I never knew much about Enzo Ferrari and his cars apart from the fact that they’re fast, expensive and loved around the world.

Learnings from the Enzo Ferrari Museum

I learned that young Enzo was forced to grow up very fast after his father past away when he was just 16 years old. I learned how he persuaded his mum to sell his father’s workshop and their family home simply so he could buy his first race car and start racing cars professionally.

All his life he was only interested in race cars. In super fast, sports car build for speed. He has no interest to build cars for every day use, to build cars for leisure or for collectors. The only reason he ended up making the type of Ferraris we’re all familiar with is that he needed to make money to continue racing, and funding his race team.

In the early days he loved competition and he would do anything to A) Set up unique races and B) Win by making his cars as light as possible through any means. Once he even raced a commercial jet on a track and won!

Some of the cars inside of the museum collection are one offs, some part of limited collections and others are examples of the newer types of Ferrari cars including people carriers and SUVs – which would probably make Enzo Ferrari turn in his grave!

Our guide pointed us to one car, belonging to a collection where every car is still in use today (none were written off or crashed) which means the entire collection is pretty much priceless and the car on display was worth close to 70 million euro!

We were shown which car was one of the first, which one was the favourite if Enzo Ferrari as well as slightly different models on the original Ferrari, designed and built by Enzo Ferrari’s youngest son who sadly died before his first design came to fruition.

Enzo decided to continue the model in his sons honour and even named it after him – the Dino.

Finally, and I’ll leave you with this nugget of information, we learned why the Ferrari logo is that iconic rearing horse – and it’s not the reasons many people think.

When Enzo was quite young he met the Father and Mother  Count Francesco Baracca – an ace airline pilot from the Italian Air Force who died a National Hero after escaping death on dozens of flights in his fighter jet. He had painted  a rearing horse on the side his planes for good luck, and his parents suggested to Enzo that maybe he should copy the idea.

Enzo liked the idea, and the horse emblem, and thus the Ferrari horse logo with an added splash of yellow and the initials SF (for Scuderia Ferrari) was born and is still continued to this day.

Practical Information about visiting the Enzo Ferrari Museum

Located in the centre of Modena, it can be accessed on foot, by public transport or simply drive here and park in their parking lot. The museum is open from 9.30pm – 7pm every day of the year except December 25 and January 1. Tickets costs 16 euro for adults and 6 euro for children.

We stayed for about 2 hours and that was enough time to do the tour, watch the mini Enzo Ferrari documentary and have some time to walk around and admire the cars by ourselves.

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