travel agent market size

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• Travel Agencies Market

Region : Global | Format: PDF | Report ID: BRI101803 | SKU ID: 21059769

Travel Agencies Market Size, Share, Growth, and Industry Analysis, By Type (International and Domestic Airline Bookings, Tour and Packaged Travel Bookings, Accommodation Bookings, Cruise Bookings, Car Rental and Others), By Application (Online and Offline), Regional Insights, and Forecast To 2031

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Travel Agencies Market Report Overview

The global travel agencies market size was USD 153540 million in 2021 and is projected to touch USD 698483.32 million by 2031, exhibiting a CAGR of 15.6% during the forecasting period.

A company that facilitates trip preparation and booking is a travel agency. They may assist with booking travel and lodging as well as organising excursions and activities. A travel agent is someone who is fully knowledgeable in the tourist product, including destinations, modes of transportation, climate, lodging, and other service-related fields. He represents the principals or product providers on whose behalf he works in exchange for a commission. The owner or manager of an agency is technically a travel agent, but other staff members are in charge of giving tourists recommendations and selling travel packages, tours, and other travel-related products. A travel agent is a person, company, or organisation that is also known as a travel agency. An agency is the location of a travel agency or other business where everyone

COVID-19 Impact: Bad Impact on Tourism Due to Lockdowns to Hamper Market Growth

The global COVID-19 pandemic has been unprecedented and staggering, with travel agencies market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden spike in CAGR is attributed to the travel agencies market growth and demand returning to pre-pandemic levels once the pandemic is over.

In addition to killing over a million people, the coronavirus drastically altered people's daily routines in a short period of time, had a negative impact on the world economy, and spread panic. The tourist sector appears to have been the hardest devastated by the Covid-19 epidemic of all the afflicted industries, affecting a number of related industries like hotel, travel and tour operators, all forms of transportation services, and many more. Hotels, cafes, taverns, and restaurants just closed their doors as flights were grounded, cities came to a standstill, trains stopped operating, and practically all public transportation ceased to operate. The market for travel agents was negatively impacted by this.

LATEST TRENDS

" Rising Demand for Leisure Travel to Enhance Market Growth "

The reduction in the number of hours in the workweek has led to an increase in leisure travel. This frees up more time for leisure pursuits. People are no longer required to save money by taking unpaid vacations. People can now spend that extra money. There is now a larger selection of leisure activities, so everyone may find something they enjoy. Transportation is become more affordable, simple, and quick. As a result, more people may take vacations overseas and access leisure activities more easily. Leisure travel directly benefits travel agencies market.

RESTRAINING FACTORS

" Risks Involved in Tourism to Impede Market Growth "

The development of global travel agencies is anticipated to be hampered by elements including potential dangers associated with adventure travel, unpredictable climate conditions, and possibility for catastrophes. These factors pose serious threat to the lives of tourists so precautions need to be taken which make it a little expensive. This is anticipated to hamper market growth.

Travel Agencies Market Segmentation

Based on type; the market is divided into international and domestic airline bookings, tour and packaged travel bookings, accommodation bookings, cruise bookings, car rental and others.

In terms of product, tour and packaged travel bookings is the largest segment.

• By Application

Based on application; the market is divided into online and offline.

In terms of application, online is the largest segment.

DRIVING FACTORS

" Inclination of Youth Towards Tourism to Augment Market Growth "

Youth travel preferences, increasing interest in adventure sports and affordable travel packages are anticipated to support market expansion throughout the course of the projected period. Nowadays, it is thought that travelling is a crucial component of adolescent education and activities. Young kids benefit from educational trips that broaden their knowledge and encourage the development of new concepts. The best way to improve health, happiness, and enjoyment is to travel. Additionally, it fosters youth's sense of national solidarity. Most individuals travel for pleasure because it thrills the heart and expands the mind. Seeing the splendours of nature gives people enormous joy. Travellers’ hearts are touched by the majestic mountains and meadows, streams and rivers, the deep blue sky, green trees, the enormous desert, and the open sea. This is anticipated to drive travel agencies market growth.

" Government Initiatives in Travel Agency to Promote Market Growth "

The factors driving the growth of the travel agency market in the future include an increase in government initiatives in the form of public-private partnerships to promote tourism, a spike in travel-related social media trends, intense competition among travel agencies to offer affordable travel packages, fewer travel restrictions, as well as the economic evolution. This is anticipated to boost market growth.

Travel Agencies Market Regional Insights

" North America to Dominate the Market Due to Increased Tourism "

North America dominated the global travel agencies market share. The expansion of the regional market can be linked to a number of variables, including an increase in business travel, an increase in tourism, and the expansion of online travel agencies. Furthermore, it is anticipated that the presence of significant businesses in this region will fuel growth over the following eight years. In North America, demand for foreign travel among both people and corporate entities is expected to rise significantly throughout the projected period as a result of rising disposable income and a better standard of life.

Additionally, due to increased awareness of the various modes of transportation available globally, rapid development and improved infrastructure facilities will spur industry expansion throughout this region during the same period, driving overall revenue share across all segments, including domestic airlines booking service providers, tour operators, accommodation reservations, and car rental agencies, and others.

KEY INDUSTRY PLAYERS

" Intense Competition Among Market Players to Boost Market Growth "

Some of the most prominent and incumbent players functioning within the global travel agencies market include Omega World Travel, Ovation Travel Group, Thomas Cook, Travel and Transport, Travelocity, Travelong, TravelStore, TripAdvisor, Uniglobe Travel International, World Direct Travel. The market's competitive environment may become more intense in the coming years as more new companies prepare to enter the industry . The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to the market.

LIST OF TOP TRAVEL AGENCIES COMPANIES

• Booking Holdings Inc. (U.S.)
• Expedia Group Inc. (U.S.)
• Trip.com Group Limited (China)
• Tripadvisor, Inc. (U.S.)
• Trivago NV (Germany)
• eDreams (Spain)
• Odigeo (Spain)

REPORT COVERAGE

The report examines market channels of travel agencies and provides information on the elements affecting probable future global development. Additionally, the report looks at market size and share, regional trends, end-use categories, and market segments. It emphasises the importance of outlining an exhaustive regional analysis. The Global travel agencies study also carried out a sector analysis to comprehend the key driving factors and entry barriers of the market. The paper also offers suggestions on how businesses might strengthen their market positions in light of significant alterations in the market dynamics.

Frequently Asked Questions

The travel agencies market is expected to touch USD 698483.32 million by 2031.

The travel agencies market is expected to exhibit a CAGR of 15.6% by 2031.

Inclination of youth towards tourism and government initiatives in travel agency are the driving factors of the travel agencies market.

Omega World Travel, Ovation Travel Group, Thomas Cook, Travel and Transport, Travelocity, Travelong, TravelStore, TripAdvisor, Uniglobe Travel International, World Direct Travel are the top companies operating in the travel agencies market.

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• Consumer Goods and Services /
• Travel and Tourism /
• Travel Intermediaries /
• Online Travel

Online Travel Agent Global Market Report 2024

• February 2024
• Region: Global
• The Business Research Company
• ID: 5939779
• Description

Table of Contents

Executive summary.

• Companies Mentioned

Methodology

Related topics, related reports.

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• Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
• Understand how the market has been affected by the coronavirus and how it is responding as the impact of the virus abates.
• Assess the Russia-Ukraine war’s impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
• Measure the impact of high global inflation on market growth.
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• Outperform competitors using forecast data and the drivers and trends shaping the market.
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• All data from the report will also be delivered in an excel dashboard format.
• The market characteristics section of the report defines and explains the market.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include:
• The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.
• The impact of higher inflation in many countries and the resulting spike in interest rates.
• The continued but declining impact of COVID-19 on supply chains and consumption patterns.
• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Report Scope

Companies mentioned (partial list).

A selection of companies mentioned in this report includes, but is not limited to:

• Booking Holdings
• Expedia Group
• Trip.com Group Limited
• TripAdvisor
• eDreams Odigeo
• MakeMyTrip Limited
• lastminute.com NV
• Hostelworld Group
• Pegipegi.Com
• Cncn Travel
• Tongcheng Network Technology Co
• Huangbaoche
• China International Travel Service Corporation Limited
• Travelplan Australia
• Daily Hotel
• Thomas Cook India
• Jtb (Japan Travel Bureau) Corporation
• Japanican.Com
• Ab-In-Den-Urlaub.De
• Holidaycheck.De
• Sherpa Expeditions
• Stoke Travel
• Topdeck Travel
• Sicily Activities
• Flag Travel Holidays
• Soleto Travel
• Euroventure
• Skyscanner Ltd
• On The Beach Group Plc
• Booking.Com Ltd
• We Love Holidays Ltd
• Secret Escapes Ltd
• Voyage Prive Uk
• Anywayanyday
• Ozon Travel
• Ostrovok.Ru
• Onlinetours
• Intrepid Travel
• G Adventures
• Destination Services Mexico
• On The Go Tours
• Bel Air Travel
• Canada Travels
• Canuck Abroad
• Flightcentre.Ca
• Lonely Planet Global Inc
• Decolar.Com
• Submarino Viagens
• Exodus Travels
• Say Hueque Argentina Journeys
• Luxury Gold
• Peregrine Adventures
• Trexperience
• Tucan Travelintrepid Travel
• Travel Agent
• Travel Intermediaries

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Online Travel Agencies Market

Exploring the Online Travel Agencies Market: A Comprehensive Examination by Transportation, Vacation Packages, Accommodation

Transforming the Travel Landscape- Exploring the Expanding Online Travel Agencies Market and the Influence of Artificial Intelligence on Personalized Travel Experiences. Find more with FMI

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Online Travel Agencies Market Outlook (2023 to 2033)

As per newly released data by Future Market Insights (FMI), the online travel agencies market is estimated at US$ 465.1 million in 2023 and is projected to reach US$ 1,694.2 million by 2033, at a CAGR of 13.8% from 2023 to 2033.

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Revenue of Online Travel Agencies from 2018 to 2022 Compared to Demand Outlook for 2023 to 2033

As per the FMI analysis, the market for online travel agencies secured a 6.70% CAGR from 2018 to 2022, touching US$ 355.4 million in 2022.

The technological development in the tourism industry has digitalized the entire process of travel bookings. Nowadays traveler makes more use of online services for travel booking as they feel it is a convenient and hassle-free process.

The online process has led to the growth of the tourism and hospitality industry. Therefore, online travel agencies play a significant role in the tourism industry.

Online travel agencies comprise various travel bookings, hotel bookings, transportation service bookings, and many more.

Online travel agencies serve the purpose of selling travel services on online platforms. In the last few years, there is a significant rise in the growth of online travel agencies. The growth has helped to revolutionize the tourism industry.

The above-mentioned factors augur well for the online travel agencies market future trends, where it is predicted that the market likely reaches US$ 1,694.2 million by 2033 at 13.8% CAGR through 2033.

What are the Features and Convenience of Use that Drive the Demand for the Online Travel Agencies?

• Online travel agencies offer a range of services either directly from their own companies or act as intermediaries between travel and booking agencies and end users.
• The main purpose of online travel agencies is to provide booking services online, covering everything from selecting a service to the point of sale on the Internet.
• Online portals offered by these agencies provide various services including price comparison, cost estimation, accommodation options, destination information, transportation modes, and even tour packages.
• The convenience, speed, and ease of booking provided by online travel services attract travelers, offering a convenient and efficient way to plan their trips.
• By utilizing online travel services, travelers can save both time and money, making it an appealing option for those seeking efficient and cost-effective travel arrangements.

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What is Fostering the Expansion of the Market Size: The Rise in Disposable Income and New Development Initiatives?

• Increasing disposable income among individuals has played a significant role in driving the demand for online travel agencies, as people now have more financial resources to explore and travel to various destinations worldwide.
• Online travel agencies have successfully established a global reach, expanding their services and operations across different regions and countries, catering to the diverse travel needs and preferences of customers.
• To meet the evolving demands of the market, online travel agencies continuously adopt new strategies and upgrade their technologies, ensuring enhanced service offerings and improved customer experiences.
• The inclusion of travel insurance and baggage insurance by online travel agencies provides an added layer of security and peace of mind for travelers, contributing to the overall convenience and reliability of their services.
• Transparency throughout the booking process is a key focus for online travel agencies, ensuring customers have access to comprehensive information and pricing details, fostering trust and confidence in their decision-making.
• The initiatives taken by online travel agencies, such as integrating advanced technologies and providing comprehensive travel solutions, have successfully attracted the new generation of tech-savvy travelers, generating a strong demand in the market.
• Despite the challenges faced during the pandemic, the online travel agencies market remains resilient and continues to evolve, adapting to changing customer expectations and emerging market trends.

What Impact Does the Increasing Number of Solo Travelers Have on the Growth of the Online Travel Agencies Industry?

• There has been a significant increase in the number of solo travelers in recent years, driven by specific reasons such as leisure, recreation, and engaging in activities like water sports, hiking, riding, skiing, and more.
• The influence of social media has played a major role in attracting a wide audience to explore different regions, leading to a rise in online travel agencies' booking transactions.
• Online travel agencies offer comprehensive tour plans, including vacation packages, and assist solo travelers in making travel, food, and accommodation arrangements through convenient platforms such as phones or other devices.
• This convenience and affordability make online travel agencies a preferred choice for solo travelers, who may lack extensive knowledge or prefer cost-effective options.
• In recent years, online travel agencies have surpassed offline tour operators and travel agents in terms of popularity and usage among solo travelers.

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Country-wise Insights

What is the growth outlook for the europe online travel agencies industry.

The growth outlook for the Europe online travel agencies industry is positive, with a value share of 22.30% in 2022. The industry is expected to continue growing steadily, supported by various factors such as increasing online travel bookings, technological advancements, and evolving customer preferences.

The CAGR of the United Kingdom at 5.00% from 2023 to 2033 indicates a promising growth trajectory for the market. The rising adoption of online platforms for travel planning and booking, along with the convenience and extensive range of services offered by online travel agencies, are driving the industry's growth.

The industry is likely to witness further advancements in mobile applications, personalized travel experiences, and innovative marketing strategies, contributing to the expansion of the Europe online travel agencies market in the coming years.

How Online Travel Agencies Market is Progressing in India?

In India online leading companies like Yatra.com, Kesari Tours, Veena World, Make My Trip, others are dominating the tourism industry in India, contributing to the country’s anticipated CAGR of 6.0% from 2023 to 2033.

India attracts many foreigners to discover and explore its culture and diversity. Foreigners find Indian travel agencies more affordable than booking tours from abroad. Hence, they use Indian online travel agencies’ websites for booking accommodation and transportation.

Meanwhile, India being one of the leading countries in the count of internet users, it can be concluded that the vast majority of the population is tech-savvy. Thus, online travel agencies try various marketing tools to connect with travelers and encourage them to avail of their services.

The attractive advertisements, loyalty programs, and offers from leading online travel agencies have influenced the domestic market. Therefore, the known online agencies have gained the trust of domestic travelers of the country over the years.

What are the Factors Driving the Online Travel Agencies Industry in the United States of America?

As per the FMI analysis, the market for online travel agencies in the United States was predicted to garner a value share of 5.50% in 2022.

United States is one of the major markets of tourism with millions of travelers visiting every year. Domestic travelers in the United States of America use online travel agencies’ websites and applications extensively.

Apart from this, the airline service is availed by United States citizens majorly. Therefore, there is a high demand for travelers using online travel agencies’ websites for airline travel booking.

With the high standard of living and high disposable income due to the high value of currency travelers are ready to spend a high amount of money on traveling and exploring new adventures. Thus, there is a high demand from travelers for luxury tourism, adventure sports, and various type of outdoor activities.

Category-wise Insights

Which service type is more preferred by travelers in online travel agencies market.

According to the analysis, in terms of service type the transportation service is widely preferred by travelers with the sub-segment holding a 22.0% value share in 2022.

Transportation services generate a high demand for their services. Few the transport services such as car rentals or bus travel agencies are in heavy demand as they are the part of daily mode of transport for many travelers.

Apart from this the attractive offers and schemes from the transportation services attract travelers to use these online services more often. Lastly, the transportation services are having a wide coverage of travelers as compared to the tour/vacation packages or accommodations as they generate demand only when there is a need.

How is the Competitive Landscape in the Market for Online Travel Agencies?

Leading players operating globally in the market are focusing on the expansion of their business. Also working on their service and creating advanced technology to attract new customers.

The competitive landscape in the market for online travel agencies is intense and dynamic. Numerous players, ranging from established companies to emerging startups, compete for market share.

Key industry players strive to differentiate themselves by offering unique features, enhanced user experiences, and a wide range of travel services.

They invest in advanced technologies, such as artificial intelligence and machine learning, to provide personalized recommendations and streamline booking processes. Additionally, partnerships with airlines, hotels, and other travel service providers are crucial to expand their offerings and provide competitive pricing.

Continuous innovation, customer-centric strategies, and effective marketing campaigns are vital for online travel agencies to gain a competitive edge in this rapidly evolving market.

Key Players

• Expedia Group Inc.
• Booking Holding Inc.
• Trip Advisor Inc.
• MakeMyTrip Pvt. Limited
• Hostelworld Group PLC (HSW)
• Trivago N.V
• Thomas Cook India Ltd.
• Lastminute.com Group
• Orbitz Worldwide
• Walt Disney World

For instance:

• In the year 2018, Booking.com announced a new product version of the booking.com application and website at Vacation Rental Management Association (VRMA). The new product features allow users to select the product of a partner’s brand beyond booking.com own products. Also, they introduced group connect, guest management, and enhance connectivity features in their new application.
• Recently in 2022, Expedia Group announced an Open World Technology platform. The technology is developed for partner agencies. The platform has a complete e-commerce suit, with various blocks like payments, chatbot, services, and fraud detection, and is perfect for the agency planning to enter the newly in online travel business.

Segmentation Analysis

By service type:.

• Transportation
• Vacation Packages
• Accommodation

By Device Platform:

By payment modes:.

• Debit / Credit Card
• Others (Vouchers, Discount Codes)

By Booking Type:

• Online Travel Agents
• Direct Travel Agents

By Customer Segment:

• Corporate Traveller
• Individual Traveller

By Age Group:

• 15-25 Years
• 26-35 Years
• 36-45 Years
• 46-55 Years
• 66-75 Years
• North America
• Latin America

Frequently Asked Questions

How is the historical performance of the market.

During 2018 to 2022, the market grew at a 6.70% CAGR.

Who are the Key Market Players of this market?

Airbnb, Trip Advisor Inc., and Trivago N.V. are key market players.

What factors contribute to the attraction of this market in Europe?

Increasing online travel bookings raises the market.

How Big is this market?

This market is valued at US$ 465.1 million in 2023.

How Big will be this Market by 2033?

This market is estimated to reach US$ 1,694.2 million by 2033.

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Online travel agent global market report 2024.

Dublin, March 11, 2024 (GLOBE NEWSWIRE) -- The "Online Travel Agent Global Market Report 2024" report has been added to ResearchAndMarkets.com's offering. The online travel agent market size is expected to see strong growth in the next few years. It will grow to $1121.02 billion in 2028 at a compound annual growth rate (CAGR) of 5.5%. The anticipated growth in the forecast period can be attributed to the rapidly growing urban population, increasing population growth, a shift in travel trends, the resurgence of staycations, faster economic growth, a surge in smartphone users, increased opportunities in car rentals, technological advancements, and government initiatives. Key trends in the forecast period encompass a focus on new technological developments, the launch of new and innovative products, an emphasis on offering attractive packages for solo travelers to optimize profits, a focus on customer acquisition through direct booking platforms, efforts to enhance search engine rankings for customer attraction, consideration of investments in chatbots to improve customer experiences, and contemplation of acquisitions to enhance user experiences and broaden the customer base. The growth of the online travel agent market is further expected to be propelled by increasing flexible payment options. The demand for flexible payment options is on the rise due to factors such as global customer bases, digital wallet adoption, contactless payments, evolving regulations, and the need for risk mitigation. Businesses are striving to offer convenient and secure payment methods to cater to diverse preferences. Online travel agencies are responding by providing various payment options, including credit cards, digital wallets, installment plans, and more. This ensures a convenient and secure booking and payment experience for travelers. For instance, as of 2022, 9 out of 10 users in the United States were using online payments, with about 66% of Americans regularly using mobile wallet payments. The flexibility offered by these payment options, with 89% of consumers in the US using digital payments and 60% preferring wallets, is expected to drive the growth of the online travel agent market in the forecast period. A major trend driving the growth of the online travel agent market during the period is the growing initiatives by the governments of various countries to promote tourism and develop strong tourism infrastructure to enhance revenues from the tourism industry. For example, as per The Budget 2022, the Government of India allocated an additional amount of INR 2400 crores ($307.12 million) to the Ministry of Tourism, marking an 18.42% increase from 2021-22. This budget will be utilized by the Ministry of Tourism for the development of tourism infrastructure, marketing, promotion, and capacity building. Consequently, government initiatives and measures to boost tourism and build robust tourism infrastructure are identified as key trends in the online travel agent market over the specified period. Markets Covered: 1) By Service Type: Vacation Packages; Travel; Accommodation 2) By Platform: Mobile/Tablet Based; Desktop Based 3) By Category: Hotel Bookings; Tickets; Others Key Companies Mentioned: Booking Holdings; Expedia Group; Airbnb; Trip.com Group Limited; TripAdvisor Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa Time Series: Five years historic and ten years forecast Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes Delivery Format: PDF, Word and Excel Data Dashboard

For more information about this report visit https://www.researchandmarkets.com/r/4u5igj

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Global Online Travel Market:

The global online travel market size reached US$ 512.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 1,267.1 Billion by 2032, exhibiting a growth rate (CAGR) of 10.4% during 2024-2032.  The escalating penetration of smart devices, easy access to high-speed internet connectivity, the rising popularity of solo travel, and an increasing number of business travelers are some of the major factors propelling the market growth.

Online Travel Market Analysis

• Major Market Drivers: The widespread adoption of the internet and mobile technology, making it easier for travelers to find the best deals online and make informed decisions, is primarily driving the growth of the market.
• Key Market Trends: The ongoing innovation, the development of user-friendly online travel booking platforms, and the integration of advanced search functionalities and personalized recommendations are creating a positive outlook for the overall market.
• Competitive Landscape: Some of the leading online travel market companies are Expedia Group Inc., Fareportal Inc., Hostelworld Group plc, HRS, Hurb, MakeMyTrip Pvt. Ltd., priceline.com LLC (Booking Holdings Inc.), Thomas Cook India Ltd. (Fairfax Financial Holdings Limited), Tripadvisor Inc., and Yatra.com, among others.
• Geographical Trends: According to the report, North America was the largest market. The region has a highly developed and digitally advanced economy, with a large population of tech-savvy consumers. Moreover, North America has widespread internet access and a high level of smartphone penetration, making it conducive for online travel activities. 
• Challenges and Opportunities: Challenges in online travel booking include ensuring data security, maintaining competitive pricing amid fluctuating demand, and addressing customer service issues effectively. However, opportunities arise from technological advancements such as AI-driven personalization, mobile booking convenience, and expanding markets in emerging economies, enhancing user experience and market reach.  

Online Travel Market Trends:

Increase in Internet and Mobile Penetration

The increasing penetration of the internet and mobile technology has been a significant driver of the market. With more people gaining access to the internet and owning smartphones, the ability to plan and book travel online has become increasingly accessible. Moreover, various travel companies are extensively investing in creating an online presence via social medical platforms in order to expand their reach, which is positively influencing the online travel market outlook. For instance, as of April 2024, there were 5.44 billion internet users worldwide, which amounted to 67.1% of the global population. Of this total, 5.07 billion, or 62.6% of the world's population, were social media users. Moreover, during the third quarter of 2023, global users spent almost 60% of their online time browsing the web from their mobile phones. The increasing availability of the internet is allowing travelers to easily research destinations, compare prices, and make bookings through online platforms, making the process more convenient and efficient.

Increasing Desire for Education in International Universities

The rising preference for overseas education is one of the significant trends propelling online travel market revenue. This can be attributed to the quest for quality education, enhanced employability, and cultural enrichment, which attract students seeking global experiences and language proficiency. For instance, the world's two most populous nations, China and India, have the highest numbers of students studying overseas. According to data published by UNESCO, more than 1 million Chinese students were studying abroad in 2021. India’s total was close to half of this, with around 508,000 students living in other countries. The United States was the largest destination country for students studying abroad, with over 833,000 students there in 2021. It was followed by the United Kingdom with nearly 601,000 students, Australia with around 378,000 students, Germany with over 376,000 students, and Canada with nearly 318,000 students. Online travel agencies capitalize on this trend by offering tailored packages and flexible booking options to cater to the needs of student travelers. Additionally, the global reach of international universities attracts a diverse pool of students, driving the online travel market demand for cross-border travel services and cultural experiences.

Competitive Pricing and Deals

The competitive nature of the market is resulting in aggressive pricing and attractive deals. Travel booking companies are taking initiatives to attract customers by offering exclusive promotions, discounted packages, and last-minute deals. Moreover, the facility to book online allows travelers to compare prices across multiple platforms to find the best available options and secure the most cost-effective deals. Additionally, loyalty programs and reward systems offered by these platforms further incentivize travelers to book through their platforms, enhancing customer loyalty and engagement. For instance, in July 2023, the Expedia Group revamped its loyalty program to allow members to earn and redeem rewards across its three most popular brands: Expedia, Hotels.com, and Vrbo. This simplified loyalty program rewards members with 2% OneKeyCash for every dollar they spend, and elite status based on every travel segment they book. Moreover, various financial institutions are also offering rewards and discounts for online travel bookings in order to increase the utilization of their financial products, like credit cards, which are anticipated to augment the online travel market share. For instance, in March 2024, Wells Fargo launched a transferable travel rewards program, in which a card user will be able to transfer Wells Fargo Rewards points to six travel loyalty programs. Moreover, in April 2023, Expedia launched a New Feature Powered by ChatGPT to help plan travel. This innovative integration aims to enhance the travel planning experience for Expedia users by providing them with a personalized and conversational approach to trip planning. With this new feature, users can engage in natural language conversations with the ChatGPT system, similar to chatting with a virtual assistant.

Global Online Travel Industry Segmentation

IMARC Group provides an analysis of the key trends in each segment of the global online travel market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on service type, platform, mode of booking and age group.

Breakup by Service Type:

• Transportation
• Travel Accommodation
• Vacation Packages  

Travel accommodation dominates the market

The report has provided a detailed breakup and analysis of the market based on the service type. This includes transportation, travel accommodation and vacation packages. According to the report, travel accommodation represented the largest segment.

The dominance of travel accommodations as the primary service type in the market is driven by several key factors. The widespread presence of online travel platforms has made it easier for travelers to access a range of accommodation options, which is positively influencing the online travel market’s recent prices. Similarly, online travel accommodations are also making it easier for hotels and resorts to list and market their properties and attract a wider consumer base. For instance, in April 2024, Spree Hospitality, a subsidiary of EaseMyTrip, announced the opening of its newest property, ZiP by Spree Hotels Bella Heights, nestled in the picturesque hill station of McLeod Ganj, Himachal Pradesh, India. Besides this, the travel accommodations segment of online travel platforms offers a comprehensive inventory of hotels, resorts, vacation rentals, and other types of accommodations, providing travelers with extensive choices and convenience. Apart from this, the ability to compare prices, read reviews, and view photos of accommodations that empower travelers to make informed decisions is contributing to the market growth.

Breakup by Platform:

• Desktop  

Desktop holds the largest share in the market

A detailed breakup and analysis of the market based on the platform has also been provided in the report. This includes mobile and desktop. According to the online travel market report, desktop accounted for the largest market share.

The desktop platform typically involves accessing travel websites through web browsers installed on desktop computers, which offer larger screens, full-sized keyboards, and a mouse or trackpad for navigation. Desktop platforms provide travelers with a robust and comprehensive online experience for researching, planning, and booking their travel arrangements. Moreover, various online travel agencies install desktops on a large scale for their employees to easily navigate clients’ travel bookings. In addition to this, desktop platforms provide greater processing power and stability, enabling faster loading times and smoother functionality for complex booking processes, thereby accelerating the product adoption rate.

Breakup by Mode of Booking:

• Online Travel Agencies (OTAs)
• Direct Travel Suppliers  

Direct travel suppliers are the most popular mode of booking

A detailed breakup and analysis of the market based on the mode of booking has also been provided in the report. This includes online travel agencies (OTAs) and direct travel suppliers. According to the report, direct travel suppliers accounted for the largest market share.

Direct booking allows travelers to have a direct relationship with the travel supplier, whether it's an airline, hotel, or car rental company. The online travel market overview by IMARC indicates that this direct interaction gives travelers more control and the ability to personalize their travel experience, including selecting specific preferences, customizing packages, and accessing loyalty programs or exclusive offers. For instance, according to a data report by Statista Consumer Insights 2023, 72% of travelers prefer booking directly from online platforms, whereas only 12% favor booking through a travel agency.

Breakup by Age Group:

• 22-31 Years
• 32-43 Years
• 44-56 Years
• Above 56 Years  

32-43 years dominates the market

A detailed breakup and analysis of the market based on the age group has also been provided in the report. This includes 22-31, 32-43, 44-56, and above 56 years. According to the report, 32-43 years accounted for the largest market share.

The dominance of the 32-43 years age group in the market is driven by several key factors. This age group represents individuals in their prime working and earning years, typically with more disposable income to spend on travel. They are often at a stage in their lives where they have fewer family responsibilities and greater flexibility to plan and embark on trips. Moreover, online travel market statistics by IMARC indicate that the 32-43 years age group is tech-savvy and comfortable with using digital platforms for various activities, including travel planning, and booking, thereby accelerating the product adoption rate.

Breakup by Region:

United States

• South Korea

United Kingdom

• Middle East and Africa  

North America exhibits a clear dominance in the market

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market.

The dominance of North America as the leading region in the market is driven by several key factors. North America has a highly developed and digitally advanced economy, with a large population of tech-savvy consumers. The region has widespread internet access and a high level of smartphone penetration, making it conducive for online travel activities. Moreover, familiarity and adoption of online platforms for various transactions, including travel bookings, are contributing to the dominance of North America in the market. In addition to this, the presence of prominent market players in the region is also contributing to the market growth. Furthermore, these market leaders are increasingly investing in online booking platforms to make them more personalized and user-friendly. For instance, in July 2023, TripAdvisor partnered with OpenAI on a travel itinerary generator. The AI-powered planning tool will create personalized day-by-day trip itineraries using traveler reviews.

Competitive Landscape:

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• Expedia Group Inc.
• Fareportal Inc.
• Hostelworld Group plc
• MakeMyTrip Pvt. Ltd.
• priceline.com LLC (Booking Holdings Inc.)
• Thomas Cook India Ltd. (Fairfax Financial Holdings Limited)
• Tripadvisor Inc.
• Yatra.com  

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Online Travel Market Recent Developments:

• May 2024: Travel group booking startup, Joyned, announced the launch of an artificial intelligence planner. This AI planner allows users to share information while providing vendors with additional insight into what information consumers are seeking.
• April 2024: Online travel agency, MakeMyTrip, announced a new exclusive charter service between Mumbai and Bhutan. This service is a part of its holiday packages, and the exclusive charter will depart once a week. The service has been launched due to the increasing popularity of Bhutan among Indian travelers.
• February 2024: Flipkart-owned online travel aggregator, Cleartrip, rolled out a new product, Out of Office (OOO), for corporate travelers. Cleartrip said in a statement that OOO is a corporate travel booking tool designed for small, medium, and large enterprises. The platform houses around 300 SMEs and 10 large corporations as active transactors. The new product claims to handle a monthly business volume of INR 20 crore.

Global Online Travel Market Report Scope:

Key benefits for stakeholders:.

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the online travel market from 2018-2032.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global online travel market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the online travel industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

Key Questions Answered in This Report

The global online travel market was valued at US$ 512.5 Billion in 2023.

We expect the global online travel market to exhibit a CAGR of 10.4% during 2024-2032.

The expanding travel and tourism industry and the rising utilization of online travel agencies across numerous hotels to ensure more visibility and increase their overall sales and profitability are some of the online travel market recent opportunities, bolstering the growth of the market.

The sudden outbreak of the COVID-19 pandemic had led to the implementation of stringent lockdown regulations across several nations resulting in temporary restrictions on national and international travel activities, thereby limiting the overall demand for online travel.

Based on the service type, the global online travel market has been segmented into transportation, travel accommodation, and vacation packages. Among these, travel accommodation holds the majority of the total market share.

Based on the platform, the global online travel market can be divided into mobile and desktop, where desktop currently exhibits a clear dominance in the market.

Based on the mode of booking, the global online travel market has been categorized into Online Travel Agencies (OTAs) and direct travel suppliers. According to the online travel market forecast by IMARC, direct travel suppliers account for the majority of the global market share.

Based on the age group, the global online travel market can be segregated into 22-31 years, 32-43 years, 44-56 years, and above 56 years. Among these, 32-43 years age group currently holds the largest market share.

On a regional level, the market has been classified into North America, Asia-Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.

Some of the major players in the global online travel market include Expedia Group Inc., Fareportal Inc., Hostelworld Group plc, HRS, Hurb, MakeMyTrip Pvt. Ltd., priceline.com LLC (Booking Holdings Inc.), Thomas Cook India Ltd. (Fairfax Financial Holdings Limited), Tripadvisor Inc., and Yatra.com.

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Travel companies rein in their forecasts as US consumers cut spending

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• Airbnb and Booking Holdings report slowing U.S. growth, last-minute bookings increase

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7 key takeaways from the latest U.S. travel market research

Remarkably, in 2022, U.S. travelers continued to assign greater value to travel when compared to other discretionary expenditures like home improvements, dining/nightlife and electronics.

According to Phocuswright’s latest travel research report U.S. Travel Market Report 2022-2026 , the U.S. travel market grew by 51% to $422 billion in 2022, becoming the first major travel market globally to surpass its 2019 size.

Good news continues with research showing that all segments registered double-digit revenue increases in 2022.

Here are 7 takeaways from Phocuswright’s latest research:

The U.S. travel market has seen 51% growth YoY - 7 key takeaways from each segment of U.S. travel

U.S. Travel Market Report 2022-2026 and the entire report series features an overview of the U.S. travel market, along with detailed data and analysis of five key segments: airline, hotel & lodging, car rental, cruise and packaged travel. A standalone report dedicated to online travel agencies rounds out the coverage. Collectively, the series provides comprehensive market sizing and projections for the U.S. travel industry from 2019-2026, including analysis of key segments, share and trends, distribution and recovery dynamics by segment, and more.

Also available in the U.S. Travel Market Report 2022-2026 series:

• U.S. Airline Market Report 2022-2026
• U.S. Hotel & Lodging Market Report 2022-2026
• U.S. Online Travel Agency Market Report 2022-2026
• U.S. Cruise Market Report 2022-2026
• U.S. Car Rental Market Report 2022-2026
• U.S. Packaged Travel Market Report 2022-2026
• U.S. Travel Market Data Sheet 2022-2026

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• Afghanistan
• Aland Islands
• American Samoa
• Antigua and Barbuda
• Bolivia, Plurinational State of
• Bonaire, Sint Eustatius and Saba
• Bosnia and Herzegovina
• Bouvet Island
• British Indian Ocean Territory
• Brunei Darussalam
• Burkina Faso
• Cayman Islands
• Central African Republic
• Christmas Island
• Cocos (Keeling) Islands
• Congo, the Democratic Republic of the
• Cook Islands
• Cote d'Ivoire
• Czech Republic
• Dominican Republic
• El Salvador
• Equatorial Guinea
• Falkland Islands (Malvinas)
• Faroe Islands
• French Guiana
• French Polynesia
• French Southern Territories
• Guinea-Bissau
• Heard Island and McDonald Islands
• Holy See (Vatican City State)
• Iran, Islamic Republic of
• Isle of Man
• Korea, Democratic People's Republic of
• Korea, Republic of
• Lao People's Democratic Republic
• Libyan Arab Jamahiriya
• Liechtenstein
• Macedonia, the former Yugoslav Republic of
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• Netherlands
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• New Zealand
• Norfolk Island
• Palestinian Territory, Occupied
• Papua New Guinea
• Philippines
• Russian Federation
• Saint Barthélemy
• Saint Helena, Ascension and Tristan da Cunha
• Saint Kitts and Nevis
• Saint Lucia
• Saint Martin (French part)
• Saint Pierre and Miquelon
• Saint Vincent and the Grenadines
• Sao Tome and Principe
• Saudi Arabia
• Sierra Leone
• Sint Maarten (Dutch part)
• Solomon Islands
• South Africa
• South Georgia and the South Sandwich Islands
• South Sudan
• Svalbard and Jan Mayen
• Switzerland
• Syrian Arab Republic
• Tanzania, United Republic of
• Timor-Leste
• Trinidad and Tobago
• Turkmenistan
• Turks and Caicos Islands
• United Arab Emirates
• Venezuela, Bolivarian Republic of
• Virgin Islands, British
• Wallis and Futuna
• Western Sahara

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Statistics on " Travel and tourism in Russia "

• Inbound visitor growth in CEE 2020-2024
• Travel industry revenue distribution in Russia 2022, by segment
• Tourism spending share in Russia 2019-2023, by purpose
• Travel and tourism's total contribution to GDP in Russia 2019-2034
• Travel and tourism's total contribution to employment in Russia 2019-2034
• Travel transportation consumer price in Russia 2022, by type
• Outbound travel expenditure in Russia 2011-2023
• Outbound tourist flow growth in Russia 2022, by destination
• European Union (EU) Schengen visas issued in Russia 2010-2023
• International tourism spending in Russia 2011-2023
• Domestic travel spending in Russia 2019-2034
• Number of inbound tourist arrivals in Russia 2014-2023
• Leading source markets for travel to Russia 2021-2023, by arrivals
• Number of nature protected areas in Russia 2015-2023, by type
• Estimated demand for inbound tourism in Russia Q1 2014-Q2 2024
• Inbound tourist flow growth in Russia 2020-2023
• Tourist flow in Moscow 2019-2023
• Travel industry organizations distribution in Russia 2022, by segment
• Number of tourism companies in Russia 2010-2022
• Average monthly travel industry salary in Russia 2014-2022
• Most popular travel websites in Russia 2023, by traffic
• Number of package tours sold in Russia 2014-2022, by type
• Value of package tours sold in Russia 2014-2022, by type
• Package tour cost in Russia 2014-2022, by type
• Most popular travel destinations on package tours in Russia 2022
• Paid travel accommodation services value in Russia 2015-2022
• Travel accommodation establishments in Russia 2023, by federal district
• Total room area in travel accommodation in Russia 2013-2022
• Number of visitors in hotels in Russia 2010-2023
• Number of hotel visitors in Russia 2023, by travel purpose
• Overnight accommodation cost in Moscow monthly 2020-2023
• Hotel occupancy rate in Moscow 2023, by segment
• Average daily hotel rate in Moscow 2023, by segment
• Household expenditure on travel & recreation per capita in Russia 2014-2022
• Reasons to not travel long-haul in Russia 2022
• Intention to travel long-haul from Russia 2019-2022
• Intention to travel to Europe in Russia 2019-2022
• Summer vacation plans of Russians 2012-2023
• Travel frequency for private purposes in Russia 2023
• Average holiday spend per person in Russia 2011-2023
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Other statistics that may interest you Travel and tourism in Russia

• Premium Statistic Countries with the highest outbound tourism expenditure worldwide 2019-2023
• Premium Statistic Inbound visitor growth in CEE 2020-2024
• Premium Statistic Travel industry revenue distribution in Russia 2022, by segment
• Premium Statistic Tourism spending share in Russia 2019-2023, by purpose
• Basic Statistic Travel and tourism's total contribution to GDP in Russia 2019-2034
• Basic Statistic Travel and tourism's total contribution to employment in Russia 2019-2034
• Premium Statistic Travel transportation consumer price in Russia 2022, by type

Outbound tourism

• Basic Statistic Outbound travel expenditure in Russia 2011-2023
• Premium Statistic Number of outbound tourism trips from Russia 2014-2023
• Premium Statistic Leading outbound travel destinations in Russia 2022-2023
• Premium Statistic Number of outbound tourists from Russia 2023, by territory
• Premium Statistic Outbound tourist flow growth in Russia 2022, by destination
• Premium Statistic European Union (EU) Schengen visas issued in Russia 2010-2023

Inbound and domestic tourism

• Basic Statistic International tourism spending in Russia 2011-2023
• Basic Statistic Domestic travel spending in Russia 2019-2034
• Premium Statistic Number of inbound tourist arrivals in Russia 2014-2023
• Premium Statistic Leading source markets for travel to Russia 2021-2023, by arrivals
• Basic Statistic Number of nature protected areas in Russia 2015-2023, by type
• Premium Statistic Estimated demand for inbound tourism in Russia Q1 2014-Q2 2024
• Premium Statistic Inbound tourist flow growth in Russia 2020-2023
• Premium Statistic Tourist flow in Moscow 2019-2023

Travel industry

• Premium Statistic Travel industry organizations distribution in Russia 2022, by segment
• Premium Statistic Number of tourism companies in Russia 2010-2022
• Premium Statistic Average monthly travel industry salary in Russia 2014-2022
• Premium Statistic Most popular travel websites in Russia 2023, by traffic

Package tours

• Premium Statistic Number of package tours sold in Russia 2014-2022, by type
• Premium Statistic Value of package tours sold in Russia 2014-2022, by type
• Premium Statistic Package tour cost in Russia 2014-2022, by type
• Premium Statistic Most popular travel destinations on package tours in Russia 2022

Accommodation

• Basic Statistic Paid travel accommodation services value in Russia 2015-2022
• Premium Statistic Travel accommodation establishments in Russia 2023, by federal district
• Basic Statistic Total room area in travel accommodation in Russia 2013-2022
• Premium Statistic Number of visitors in hotels in Russia 2010-2023
• Basic Statistic Number of hotel visitors in Russia 2023, by travel purpose
• Premium Statistic Overnight accommodation cost in Moscow monthly 2020-2023
• Premium Statistic Hotel occupancy rate in Moscow 2023, by segment
• Premium Statistic Average daily hotel rate in Moscow 2023, by segment

Travel behavior

• Premium Statistic Household expenditure on travel & recreation per capita in Russia 2014-2022
• Premium Statistic Reasons to not travel long-haul in Russia 2022
• Premium Statistic Intention to travel long-haul from Russia 2019-2022
• Premium Statistic Intention to travel to Europe in Russia 2019-2022
• Basic Statistic Summer vacation plans of Russians 2012-2023
• Premium Statistic Travel frequency for private purposes in Russia 2023
• Basic Statistic Average holiday spend per person in Russia 2011-2023
• Premium Statistic Attitudes towards traveling in Russia 2023

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Ukraine war latest: Ukraine blows hole in another Russian bridge; Kursk offensive puts 'new constraints' on Putin's war plans

Ukraine has attacked a second Russian bridge in the Kursk region in a week as it continues its offensive across the border. Analysts say the incursion has put pressure on Russian forces across the frontline and forced Vladimir Putin to decide how to defend the border long-term.

Sunday 18 August 2024 15:00, UK

• Ukraine blows hole in second Russian bridge
• Kursk offensive puts new pressures on entire Russian frontline, analysts say
• Safety 'deteriorating' at Ukrainian nuclear power plant
• Ukrainian drone sparks fire at Russian oil depot
• Russia launches third ballistic missile attack on Ukrainian capital this month
• 'We could lose': Russian state TV commentators gloomy over Kursk
• Sean Bell: Humiliated Putin will respond ruthlessly to Ukrainian masterstroke
• Michael Clarke : Pokrovsk in real trouble as Russian troops advance
• Listen to the Daily above and tap here to follow wherever you get your podcasts
• Live reporting by Brad Young

More than 3,000 people were evacuated in 24 hours between Friday and Saturday from areas in Russia's Kursk region, local authorities said.

Russian authorities say the Ukrainian incursion has led to the evacuation of more than 120,000 civilians.

More than 10,000 Kursk residents were staying at temporary accommodation centres across the country, the Russian Emergency Ministry said.

Kyiv's offensive came as a shock to Yan Furtsev, an activist and member of the local opposition party Yabloko.

"No one expected that this kind of conflict was even possible in the Kursk region. 

"That is why there is such confusion and panic, because citizens are arriving [from frontline areas] and they're scared, very scared,” he said.

Russia has denied any talks were taking place with Kyiv about halting strikes on energy targets before Ukraine's Kursk offensive.

The Washington Post reported yesterday the incursion derailed indirect talks on civilian infrastructure facilities, with delegations set to be sent to Qatar.

The agreement would have amounted to a partial ceasefire, the Post said.

But Russian foreign ministry spokesperson Maria Zakharova refuted the report: "No one broke anything off because there was nothing to break off.

"There have been no direct or indirect negotiations between Russia and the Kyiv regime on the safety of civilian critical infrastructure facilities." 

Ukraine's government did not immediately respond to a Reuters request for comment. 

Ukraine has dismissed Belarusian border tension claims as false.

President Aleksandr Lukashenko was just trying to "appease" Russia when he said he was sending a third of the Belarusian army to the Ukrainian border, said Andrii Demchenko, spokesperson for the State Border Guard Service of Ukraine.

"We have not seen an increase in the equipment or manpower of Belarusian units near our border," he said.

"The situation on the border with the Republic of Belarus remains unchanged. 

"As you can see, Lukashenko's rhetoric is consistent, exacerbating the situation at regular intervals to appease the terrorist country."

We can now bring you video of the Ukrainian strike on the second bridge in Kursk this week.

A plume of smoke can be seen erupting from the construction in footage  published by the Ukrainian air force.

The attacks on bridges crossing the river Seym, one in Zvannoe and the other in Glushkovo, are thought to be attempts to hamper Russian attempts to resupply its troops in the region.

We've had more details from Belarusian President Alexander Lukashenko on his movement of troops to the Ukrainian border.

Minsk has deployed nearly a third of its armed forces along the entire border, the Belta state news agency reported.

The exact number of soldiers was not specified, but Belarus' professional army consists of 48,000 and around 12,000 state border troops, according to the 2022 International Institute for Strategic Studies' Military Balance.

The president claimed Ukraine had stationed more than 120,000 troops at its border with Belarus.

"Seeing their aggressive policy, we have introduced there and placed in certain points - in case of war, they would be defence - our military along the entire border," Belta cited Mr Lukashenko as saying in an interview with Russian state television.

Yesterday, Kyiv said it had seen no signs of a Belarusian troop build-up at the border.

Belarusian defence minister Viktor Khrenin said on Friday there was a high probability of an armed provocation from Ukraine and that the situation at their shared border "remains tense". 

Western leaders have left "handcuffs" on Ukrainians using their donated weapons because they fear playing to Vladimir Putin's agenda,  military analyst Sean Bell  says.

While the UK gave Ukraine free reign over its donated Storm Shadow missiles, so long as they hit military targets, the British government wants consensus with the US before they are used inside Russia - and "the US is rather cautious still".

Bell explains the argument made in the West - especially the US - is that they do not want to lend any credence to Putin's claims that Russia is fighting NATO or the West, rather than Ukraine.

" The risk is it plays to that agenda and Putin starts saying 'I'm actually in a war against the West' and therefore starts to respond accordingly."

Bell said: "But these handcuffs on the Ukrainians led to President Zelenskyy last night, in his nightly address, praising the West, particularly singling out the UK, for providing great weapons but also urging that the limitations are freed."

Belarusian President Alexander Lukashenko says Ukraine has stationed more than 120,000 troops at its border with Belarus.

Minsk has sent military formations along its entire border in response, Russia's RIA state news agency said. 

Mr Lukashenko, one of Vladimir Putin's closest international allies, said the border is mined "as never before" and that Ukrainian troops would incur huge losses if they tried to cross it.

More detail now on Russia's overnight missile attack on Kyiv, which Ukraine says were "most likely" North Korean weapons.

Serhiy Popko, the head of the Kyiv military administration, said: "According to preliminary information, the Russians again, for the third time in a row, most likely used North Korean ballistic missiles."

South Korea, Ukraine and the United States have accused North Korea of supplying artillery and missiles to Russia, which both states have denied.

Meanwhile, North Korea condemned Ukraine's incursion into Russia and said it would always stand with Russia, state media reported.

The dictatorship blamed the US for the attack, adding it was pushing the situation to the brink of World War Three, KCNA news agency said. 

"We strongly condemn the armed attack against the Russian territory by the Zelenskyy puppet regime under the control and support of the United States and the West as an unforgivable act of aggression and terror," North Korea's foreign ministry said.

North Korea has dramatically upgraded its ties with Russia in the past year with two summit meetings by their leaders who pledged closer cooperation in all areas. 

In June, North Korean leader Kim Jong Un and Russian President Vladimir Putin signed a pact in Pyongyang on "comprehensive strategic partnership" that included a mutual defence agreement. 

 The Ukrainian air force says it has attacked a second bridge in Russia's Kursk region.

Footage posted on a commander's Telegram channel shows an attack on a bridge in Zvannoe, Kursk over the Seym river.

This is the same river over which another bridge was destroyed earlier this week.

Ukraine's destruction of infrastructure in the area is believed to be an attempt to hamper Russian supply lines or reinforcements.

Air force commander Lieutenant General Mykola Oleshchuk wrote: "Minus one more bridge! The aviation of the air force continues to deprive the enemy of its logistical capabilities with accurate air strikes, which significantly affects the course of hostilities."

Ukraine's offensive in Kursk has generated frontline-wide pressures on Russian forces, according to the Institute for the Study of War.

Vladimir Putin is almost certain to attempt to retake the Russian territory, which will require more manpower and equipment from elsewhere in the theatre, the US-based think tank said.

Long-term, Putin will be forced to make a decision about committing more resource Russia's long international border with Ukraine, imposing "constraints" on theatre-wide planning that "Russia previously did not face".

"The Ukrainian incursion in Kursk Oblast and the heightened Russian priority of maintaining the tempo of offensive operations in Donetsk Oblast will likely place greater strain on Russia's remaining operational reserves and likely begin to impact Russia's ability to sustain consistent offensive operations throughout the theatre," the ISW said.

"Further Russian redeployments to Kursk Oblast would also further weaken Russia's ability to sustain offensive operations in northeastern and eastern Ukraine."

The Russian military has already redeployed 11 battalions from within Kursk Oblast and four Russian force groupings from elsewhere.

This may be at odds with Putin's strategy of grinding attrition and indefinite, incremental territorial gains, but "persisting Ukrainian occupation of Russian territory would be a strategic blow to Putin's decades-long effort to cement a legacy of Russian stability, security, and geopolitical resurgence".

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