Travel Agency Software

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Showing 1 - 20 of 71 products


We’re making it easier, faster, and cheaper to book business trips and keep travelers safe and happy. The result is a smoother booking and travel experience for everyone, that also gives businesses all the control they need. Wit... Read more about TravelPerk

4.8 ( 398 reviews )



TravelWorks by PC Voyages is a cloud-based business and accounting management solution designed for travel agencies of all sizes. It offers reservation management, invoicing, accounting, customer relationship management (CRM) and ... Read more about TravelWorks

4.5 ( 12 reviews )


Lemax is an online software solution for tour operators that create, sell and operate multi-day tours and want to be more efficient and grow faster by digitalizing their business: 1) Get all products and calculations centralized,... Read more about Lemax

4.3 ( 14 reviews )

Egencia Suite

Egencia Suite

Egencia is a modern corporate travel management system for the fast-changing travel landscape. Egencia provides features to manage travel risk, support traveler well-being, and maximize ROI in your business travel program. - Comp... Read more about Egencia Suite

3.9 ( 50 reviews )


Avochato is a messaging and reputation management solution designed for companies of all sizes. It offers customer review management, response management, review monitoring and reporting functionalities within a suite. The product... Read more about Avochato

4.7 ( 132 reviews )


Moblix is a cloud-based eCommerce management software that helps businesses sell products across multiple channels, create customizable websites, collaborate with suppliers, and more on a unified platform. Key features include boo... Read more about Moblix

No reviews yet


TrekkSoft is a cloud-based tour and activity booking solution for tour operators of all sizes. TrekkSoft offers tools to help users manage online bookings, payments, marketing and more. Mobile apps are available for iOS and Androi... Read more about TrekkSoft

4.5 ( 223 reviews )

Technoheaven TMS

Technoheaven TMS

Technoheaven is a travel software company based in USA/UAE/UK/Asia/India delivering end-to-end Travel Agency Software for tour operators and travel agencies to automate sales, operations and finances in a cost-effective way to max... Read more about Technoheaven TMS

4.6 ( 34 reviews )


PHPTRAVELS is PHP and MySQL-based travel agency software designed for the online travel and booking industry. The solution is suitable for owners of hotels, vacation rentals, travel agencies, tour operations, rental cars, cruises,... Read more about PHPTRAVELS

4.0 ( 85 reviews )


Tourwriter enables travel specialists and destination marketing professionals to craft chic, cutting-edge itineraries that stand out from the competition. We are an end-to-end tour operator software solution designed by tour opera... Read more about Tourwriter

4.5 ( 33 reviews )


Online Travel Reservation and Management System (OTRAMS) is a cloud-based hotel management solution that is suitable for travel businesses of all sizes. OTRAMS helps users manage bookings and operations from a single console ... Read more about OTRAMS

4.9 ( 25 reviews )


Toogo is a cloud-based tour operator software designed to help travel agencies create new products, market them online via websites and manage bookings. The key functionalities include a trip builder, sales management, logistics m... Read more about Toogo

4.8 ( 28 reviews )

Dolphin CRM

Dolphin CRM

Dolphin is a cloud-based booking and information management software for tour operators and travel agents. The solution includes modules such as online booking, a product database and reservations. It is suitable for travel busine... Read more about Dolphin CRM

3.8 ( 20 reviews )


Designed for travel agencies and activity resellers, Hero is a comprehensive ticketing, payment, and booking solution that allows businesses to streamline reservation operations without the need for multiple systems. From customiz... Read more about Hero

4.8 ( 69 reviews )


Ezus is a travel management software that helps organizers create custom events and travel plans. The platform enables organizations to design budgets and programs. Ezus assists users with handling customer information using ... Read more about Ezus

4.5 ( 32 reviews )


REZY360 is a cloud-based travel management solution that enables businesses to streamline processes related to client communications, email marketing, customer databases and more. The profile management system lets administrators ... Read more about REZY360


Regiondo is an all-in-one B2B booking software that lets you sell tickets online, manage bookings, show your availability and grow your business. The solution can be easily integrated into your own website to let your customers b... Read more about Regiondo

4.2 ( 48 reviews )



TripsCommerce is a hotel management solution suitable for small to midsize travel and accommodations businesses. Key features include website building, booking management and tour management. TripsCommerce enables users to re... Read more about TripsCommerce

5.0 ( 1 reviews )


TravelDesk is a travel agency management system that streamlines travel agency sales, management and operations. It manages tour inventory, product sourcing, reservations and ticketing, CRM and sales management, comprehensive repo... Read more about TravelDesk

4.6 ( 10 reviews )


Thomalex is a cloud-based solution that helps small to mid-size travel agencies and travel management companies build and run online booking engines. It allows end-users to create personalized profiles and receive frequent flyers ... Read more about Thomalex

4.8 ( 12 reviews )


What is Travel Agency software?

Travel Agency software is software that helps companies manage a wide range of travel products—flights, lodging, and activities—to offer packages, quotes, itineraries, launch marketing initiatives, process payments, and track the financial health of the organization.

Worldwide growth of the travel, tourism and hospitality industries has been so rapid, it's contribution to GDP has outpaced nearly every other industry for the past six years.

Travel is so big, it accounts for one in every 10 jobs in the world.

So, the competition for traveler business is stiff, and travel agencies (aside from giants like Expedia and Priceline) have a tough road ahead if they don't have technology to provide a modern and smooth booking experience for customers.

Travel agency software helps companies manage a wide range of travel products—flights, lodging and activities—to offer packages, quotes, itineraries, launch marketing initiatives, process payments and track the financial health of the organization.

This guide is designed for travel agencies to evaluate solutions and find the system that will drive more bookings and repeat business. We'll cover:

Common Features of Travel Agency Software

What type of buyer are you, how much does travel agency software cost, market trends to understand.

Travel agencies have common business tasks and challenges, so the feature set for these systems are typically similar. Most software solutions include:

Travel agency systems can support both suppliers and agencies, each of which have specific needs:

Suppliers can include several companies that offer actual travel products: flights, hotels, resorts, vehicles, bus services, tours or cruises, for example. Travel agency software gives these vendors access to a distribution channel of agents to quickly and seamlessly share pricing and inventory for more bookings.


A view of travel products for agents in Rezdy

Agents use travel agency software to access supplier inventories and provide customers with a real-time selection of travel products. APIs (application programming interfaces) offer a connection to vendor websites so pricing is always up-to-date.

Like many other types of software, travel agency systems are usually offered as a software-as-a-service (SaaS), meaning it's accessible through a web browser. These typically involve fewer upfront costs than traditional on-premise deployments.

Many vendors don't list pricing online. Of those that do, the most common structure includes a flat price per month , and a certain number of bookings based on various plans.

Agencies with a high volume of plans can usually purchase an enterprise-level package with increased functionality and support services.

As the travel industry grows, new trends are emerging and changing the tourism landscape. As agents and suppliers, it's important to stay abreast of these shifts to remain competitive:

Chinese tourism continues to boom. China's expanding middle class helps explains the massive growth in outbound tourism—a recent Mastercard study predicts an average growth of nearly 9 percent each year through 2021. Lighter restrictions on visas and cheaper flights also contribute to this increased travel.

Software supporting multiple currencies and languages will be critical to serve these customers moving forward.

Sustainable travel and “voluntourism" becomes more popular. Sustainable travel involves practices that maintain tourism without damaging the natural and cultural aspects of destinations. Travelers are eager to experience diverse cultures, and do so in a responsible way. A related trend, “voluntourism", allows visitors to get hands-on with activities that help communities and environments during their stay.

By offering packages that include volunteer activities and/or sustainable practices, your agency can attract people who want to see the world and leave it a better place for future travelers.

Popular destinations: Iceland, Cuba, Detroit and more. Demand is still growing for two specific overseas destinations—Iceland and Cuba. These hot spots are gaining more direct flights from major U.S. cities, brand new hotels and AirBnB rentals to cater to increasing visitors.

On the domestic side, Detroit, Santa Fe and Minneapolis are popular cities for travelers due to growing cultural districts and bustling food scenes.

Best Online Travel Agencies is our top choice for making your trip arrangements

Ligaya Malones is an editor, blogger, and freelance writer specializing in food and travel. Ligaya's work has appeared in publications including Lonely Planet and BRIDES.

online travel agency system

We independently evaluate all recommended products and services. If you click on links we provide, we may receive compensation. Learn more .

Planning a trip can be easier through an online travel agency than if you handle each aspect of the planning separately. You can book hotels, air travel, rental cars, and more through a single site, and booking everything together sometimes results in discounts. By inputting a destination, a range of dates, and other preferences, you will see a list of options for each aspect of travel.

The best online travel agencies offer options from the largest number of airlines, hotels, car rental agencies, and more. Look for sites that offer discounts for combining reservations for different aspects of your trip. For example, the best sites will have lower rates if you book both plane tickets and a hotel through their services. The best sites also provide reviews from customers who actually have booked through the service. These are our top picks.

Best Online Travel Agencies for 2023

  • Best Overall:
  • Best Budget: Skyscanner
  • Best Price Predictor: Hopper
  • Most Innovative:
  • Best for Eco-Conscious: Kind Traveler
  • Best for Social Impact: I Like Local
  • Best for Design-Forward Homestays: Plum Guide
  • Our Top Picks

Kind Traveler

I Like Local

  • See More (4)

Final Verdict

Frequently asked questions, methodology, best overall :

This industry leader offers one of the most comprehensive trip planning platforms on the Internet.

Lots of options to choose from

Interface is easy to use

Numerous filters to customize your search

Tricky to tell whether changes/cancellations can be made with or the vendor directly was founded in 1996 and has grown into an industry leader that stands out for being one of the most comprehensive trip planning platforms out there. From one website, you can compare and book accommodations, flights (including one-way and multi-city flights), sightseeing activities, and even airport taxis. The website lists more than 28 million accommodation options, from hotels, hostels, and B&Bs to vacation homes and luxury resorts—you can browse more choices per destination on than other online travel agencies. The website also performs well on cost and typically returns lower-than-average prices for flights and hotels.'s interface is also easy to use. On the home page, search for a hotel by entering your chosen destination and dates. Then, use the extensive list of filters—such as price range and distance from the city center—to narrow the results down and find the best fit. You can also search for a specific hotel, or seek inspiration by clicking through options grouped by destination or property type or by topic such as the country’s best Michelin-starred hotel restaurants or the top cities for vegan travelers. The flights, car rental, and other tabs are just as intuitive. 

Best Budget : Skyscanner


You can compare prices across airlines, hotels, and car rentals.

Simple interface

Option to toggle searches between specific dates or by monthly calendars

Search Everywhere button is great for spontaneous planners

Extra clicks are required to make a final purchase

Must read fine print for changes/cancellations—may need to deal directly with the vendor

Ads on the sidebar can be distracting

Find deals on airfare, hotels, and car rentals with an aggregator site like Skyscanner , which uses a metasearch engine to compare prices from all online travel agencies and the airline, hotel, or car rental company in question. Run searches with fixed dates, opt to compare airfare prices month to month, or click “Cheapest Month.” Searches also include options for nearby airports or non-stop flights only. With hotel searches, you can choose to select only from properties with free cancellation, a cleanliness rating of 4.5/5 or higher, or 3- or 4-starred hotels only. Car rental searches include an option to select “return car to different location.”

Once you’ve found the best rate, click on the link to be redirected to the third-party site to make your booking. Feeling spontaneous? The Search Everywhere button on the homepage offers a list of the cheapest flight deals for destinations both locally and across the world—just plug in your departure airport first.

Best Price Predictor : Hopper

The company claims a 95 percent accuracy rate at predicting when flights and hotel rates will be cheapest.

Color-coded system makes it easy to determine cheapest days to buy

App is easy to use

Option to track flights and receive alerts when the best time to buy arises

Some have mentioned the app functions better as a research tool than a booking tool

Unclear whether Hopper will price match if you find a cheaper flight elsewhere

Hopper is a travel app available on iOS and Android that aims to help travelers save on airfare by usng historical data and their own algorithm to predict when flights will be cheapest. Just type in where and when you’d like to fly and Hopper will present you with a color-coded pricing calendar indicating how much tickets are likely to cost. (Green is the least expensive, then yellow, orange, and red for most expensive.) Hopper will also recommend you either buy now or wait, or you can choose to watch a trip and receive notifications on the best time to buy. In addition, the app has expanded to offer hotel and car rental price predictions, too.

Some newer features since the app’s inception in 2009 include an option to freeze a price for a limited time—for an extra fee—as well as exclusive app-only discounts. Hopper is free to download, and you can choose to book directly through the app, though some users mentioned they use Hopper as more of a research tool before booking directly with the airline or hotel. The company claims a 95 percent accuracy rate at predicting flight rates up to a year ahead.

Most Innovative :

This metasearch engine scours the web to piece together the ideal itinerary using planes, trains, buses, and more.

Creative itineraries get you where you need to go, especially if you’ve got a multi-stop trip

Kiwi Guarantee offers rebooking or cancellation protections

Nomad option appeals to travelers with a lot of flexibility

Creative itineraries mean you may not fly out of the same airport you flew into

Kiwi Guarantee has an additional fee

Charges all-in-one fee for booking flights, trains, buses (though you can always purchase a la carte)

Travelers planning multi-city destinations and seeking a bargain, as well as those looking to take planes, trains, and automobiles to get there, might consider Kiwi . Kiwi is a metasearch engine that scours and pieces together itineraries from various airlines (even if they don’t have a codeshare agreement), considers multiple airports (even if your arrival airport is different from departure), and offers booking options, whether you’re looking at very specific dates or more general ones (up to 60 nights).

Some will find the ability to make multiple bookings for a particular trip more convenient than going at it manually several different times, though note that you must opt into the Kiwi Guarantee program to access rebooking and refund protections should your reservation change or be canceled. Kiwi’s Nomad option allows you to plug in a bunch of destinations you’d like to visit and the length of your intended stay, and the website will churn out the most affordable itineraries for review.

Best for Eco-Conscious : Kind Traveler

A give-and-get business model means booking accommodations with exclusive perks, a donation to environmental organizations, and more.

All participating hotels include a local give-back component

Exclusive savings and perks

Participating hotels are located in some of the most beautiful places in the world

Inventory is much smaller compared to other booking platforms

Some of the amenities mentioned are based on availability only

In 2022, Kind Traveler (an online trave agency focused on hotel bookings) announced an increase in environmentally and socially conscious hotels, charity donations, voluntourism opportunities, and additional perks like waived resort fees or a welcome amenity.

Unlock exclusive hotel rates and perks from participating Kind Traveler hotels with a minimum $10/night minimum donation to a local charity. For example, stay at the Six Senses Laamu in the Maldives and receive up to $33 off the nightly rate and perks such as a food and beverage credit and an Earth Lab or Alchemy Bar workshop when you make a donation to Manta Trust. The organization funds coastal research to protect the island nation’s large yet fragile population of reef mantas.

Select from more than 140 participating hotels from the Hawaiian Islands to Bozeman, Montana, and the Maldives. Charities include wildlife, human rights, arts, education, and environmental preservation organizations.

Best for Social Impact : I Like Local

Choose from a host of travel experiences with the peace of mind that 100 percent of the cost goes directly to local partners.

Social impact mission woven into organization’s business model

Immersive experiences led by local guides

Range of experiences offered

May not be best fit for those seeking upscale, luxury experiences and stays

Can’t sort experiences by a list of countries (though an interactive map is available)

No experiences outside of Africa and Asia

For an online travel agency with a booking platform designed to route dollars spent directly to the communities travelers intend to visit, consider I Like Local . Visit the website to browse a host of travel experiences in countries including Indonesia, Kenya, and Cambodia. Experiences include homestays and farmstays as well as wellness and culturally oriented experiences—from cooking and cycling tours to weaving classes.

To search for an experience, select from drop-down items like travel dates and experience categories, or view a global map and click on a country to view experiences that way.

The platform got its start in 2014 and has grown to 4,000 local hosts across nearly 20 countries. As a social impact organization, 100 percent of each booking fee goes to local hosts. To date, 16,000 travelers have booked with I Like Local.

Best for Design-Forward Homestays : Plum Guide

Browse and book seriously vetted, design-forward vacation homes.

Highly curated inventory of vacation rentals across the world


Thorough vetting process

Does not publish guest reviews

Other platforms have homes available across more destinations

When it comes to booking a vacation home, serviced apartment, or condo, travelers are spoiled for choice. Plum Guide is an online travel agency that specializes in accommodations—though not just any home makes its directory. The company claims that each potential home listed on its site must jump through 150 hoops to be included, from internet speed and mattress and pillow quality to the showers’ water pressure and the home’s proximity to dining, shopping, and attractions.

Search by a featured collection on the website such as “ pet-friendly homes ” or “one-of-a-kind homes in Palm Springs.” Scroll to the bottom of its homepage to view its top destinations, as well as a list of all destinations where Plum Guide homes are available, including Barbados, Mexico, Portugal, Switzerland, the U.S., and Turkey. Note: From the top right-hand corner of the site, use the dropdown menu to select currency of choice.

As long as you know what you value most out of your travel experience—such as affordability, social impact, or luxe accommodations—there’s an online travel agency to help plan your next trip. Be sure to read the fine print, as some agencies are third-party websites and not direct vendors. If you're not sure where to start, is your best bet for a smooth user experience and hard-to-beat offers on flights, hotels, and other travel arrangements.

What Is the Biggest Travel Agency?

Our choice for best overall,, is known as an industry leader with listings for all major hotels, airlines, car rental companies, and more. It boasts more choices for accommodations per destination than any other site, and we found its interface to be user-friendly.

Are Online Travel Agencies Worth It?

This depends on your needs and priorities. The best online travel agencies certainly can save time by booking everything all at once. However, if you're someone who is good at haggling and enjoys the details of planning a trip, you might be able to find better deals by reaching out to hotels or other destinations and speaking to someone personally.

Is It Cheaper to Book Online Than With a Travel Agent?

Not always. A travel agent you know and trust should have the experience and connections to find deals that can match or surpass what you'll find online. Additionally, if something goes wrong, travel agents provide you with an actual person you can use as an advocate to correct the problem . But if you don't have access to a good travel agent, online sites still provide plenty of ways to streamline planning and save money .

We considered dozens of online travel agencies and narrowed down the options based on user experience, volume and quality of inventory, unique offerings and specials, and customer reviews. We also assessed travel companies’ environmentally and socially conscious policies.

Catherine Falls Commercial / Getty Images

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Travel Agent system

Our online travel agent system enables travel agencies sell flights, hotels and packages online, manage reservations, connect to multiple travel suppliers, manage inventory and generate quotations..


Flightslogic is an international travel technology and travel software company and we serve travel companies from 100+ countries across four continents. Flightslogic platform is powered by 200+ suppliers across flight, hotels, car, sightseeing, vacations and other ground services.

We partner with our clients to provide strong distribution capabilities - B2B/B2C / B2B2C travel technology, automate travel business process, powerful back office system, flexible content management system and feature a unique standardization element.

Flightslogic develop and enable access to extensive range of travel suppliers which includes all GDS, LCCs, 600,000+ Hotels, 200,000 Activities, 50000+ Car rental locations, Crusies, Eurail, Bus, Insurance and tours and travel experiences worldwide.

Let's Discover

The world together.

One of the leading online booking engine providers EXCLUSIVELY for travel agencies. Our aim is to provide you with a fast and easy online access to the products your clients are asking for, wherever and whenever that may be.

Travel Agent System - The Complete Software Solution for Travel Agencies or OTA

Travel agent system is the emerging technology that simplifying complex business travel processes. it makes them more effective and saves enormous time with its automated features by automating complicated tasks.

Travel Agent Software- a Perfect Solution to Automate Travel Business

FlightsLogic is a World's Leading Travel Technology Company worldwide. Our aim is to extend their profits and boost client service. Our travel agency online greatly helps travel corporations, therefore.

There are 2 ways in which to shop for flights online directly with the airline, or via a Travel Agency Marketing. Though buying directly with the airline is obvious, Travel Agency System is a bit more sophisticated.

And since one of the highest question travelers have is whether a given OTA is reliable, it’s useful to know more regarding what OTAs are before deciding for yourself if the potential savings are worthwhile.

Travel Agents hold the role of marketing and administering packages from various Travel Agent System to their personal clients based on what they’re searching for and what package suits every client best.

While several Travel Agency Marketing basis on a pick gathering of destinations most agency can specialize in a spread of destinations so they can assist you to narrow down a package for that specific destination or are you are searching to travel to base on your budget, the most well-liked technique of travel agency online and interests.

Our Travel software will then work directly with the Travel Agency System to excellent your requests and supply the tour operator with the knowledge and payments they need.

With the rise of internet use in everyone’s lives severally booking your tour package directly with Travel Agency Online is currently more on the market than it had been within the past, therefore, requiring the use of technology to understand what operators were out there and on the market.

Our Travel Agency System is designed to facilitate online reservations and bookings for clients as well as staff and agents. It goes without saying that such a very important method needs reliability and efficiency that a decent Travel Agency Online can give.

The first advantage of using a booking and reservation platform is the accuracy and convenience for clients when availing of your booking services online which can be exhausted in real-time.

Customers are afforded updated booking information, a secure payment mechanism, and a number of alternative options to change and expedite booking tasks and processes.

You can be overcome by the sheer range of travel agency online programs presently accessible, all of which are claimed by their vendors because of the best ones.

But what’s best for your business is something only you can be able to verify. It's wise that when you exit trying to find a Travel Agency Online you are knowledgeable of what would work for you based on your specific needs.

The first logical issue you can be able to knock off your exploration of the Travel Agency Marketing landscape is to undertake out a number of popular platforms.

You can do this through the free trial plans or demo commonly offered by FlightsLogic Travel Agency System suppliers, providing you with the possibility to check and do a comparison of the claimed options and capabilities.

Your first-hand assessment can be complemented by reading the findings of specialists who have subjected the product to an in-depth review and scored them based on business standards and user delight, rather like we do here on our website. By considering tools that garner high review ratings, you further narrow down your choices.

Normally customers are absent from the best wholesaler to suit their target market. FlightsLogic not only hooks them with the cheapest provider however also negotiates on the secured cash on their behalf.

How Can Travel Agency Software Make a Huge Success of the Travel Business?

As a Travel Agency Marketing company, we keep an eye fixed on the rising sector in the travel arena and do our best to come with an innovative travel booking engine software each time.

Travel isn't to simply vary around however it's to explore new concepts and new visions. In order to ease your zeal and zest of travel, FlightsLogic is a travel domain specialist who has mastered themselves in fabricating solutions within the field of business acumen and travel agency marketing.

We offer state-of-the-art Travel Agency Online solutions at your fingertips. Without the box and more travel software we have got a slice a niche within the travel acumen.

Our user-friendly Travel Agency System speaks concerning everything concerned with your travel queries. Our travel search engines will section you the best flights on to the destination you need, the date you would like to and your budget desires.

You can get the right list of the agencies through which you can book your tickets with the assistance of our travel agency system. Our internet booking engine aids you in straightforward and fast bookings of tickets for anyway.

We design the best Travel Agency System for domestic and international air ticket booking. Our straightforward travel booking system qualifies you to get the best suggests that of travel of your choice and luxury.

We also develop travel affiliate programs wherever you can book tickets for flights and different services for your customers.

Our Travel Agency Online softens the work of travel agent’s financial gain off their work.

We even have got hold of experience in following key areas to travel web application development, travel website development, development and designing of a travel portal, API integration , developing travel software and enhancing your present travel portal in accord to the market desires.

Our travel agent system which can be used by any business taking bookings for days, nights, hours or minutes, or regular events. If you're direct to giving up on finding travel agency online which will work precisely as you need, you have finally found the proper scheduling system.

Our Travel Agency Online will merge with all well-liked website designers, countless cloud-based apps like Google Calendar & Analytics, list managers, CRM and accounting systems. Our travel agency system has been designed to assist create your life as a tour operator easier.

As your business grows, you might notice that you have less and less time to do what you love obtaining out there to run tours and interacting with your customers.

Integrating our travel agency online can facilitate obtaining more bookings, through to saving time by automating your operations. Everything that we provide is thus you can higher specialize in the items that matter most to you.

Customize your reports and see the data that's necessary for you. Adding our online travel agency system suggests that you can cut down on tedious admin work while still having the ability to stay your finger on the heartbeat of your business.

We constantly operate to stay the travel agency online at the highest of the online reservation system game. This not only ensures that managing your business is created seamless and straightforward, but it also permits you to offer much better expertise to those that touch your customers.

Run your business while you're ‘on the go’ using our easy app and have peace of mind that you simply will access your manifests and bookings from anyplace. Choosing FlightsLogic implies that you’ve picked the Best Travel Agency System on the travel market.

A good Travel Agency Marketing must not create the booking method troublesome for you and your clients. It must have intuitive functions that create it straightforward for clients to get data, updates, and support, fill ready forms, scheduling bookings, and method payment.

Remember, travel agency online and reservation is virtually closing a sale and so, a revenue generator. In the same manner, for your convenience and peace of mind, your Travel Agency System should be flawless and reliable.

You would not desire a client to travel to a different booking service because of your system tough a flaw. Travel Agency Online must have the subsequent basic options of user-friendly it should be comprehensible and usable to any quite user.

If a user finds it difficult to book with the system on your website, they can simply explore for another website. Data management must have the functionalities you need to gather and analyze knowledge like daily, weekly and monthly booking volumes.

Also, it must be equipped with reporting tools and a centralized repository for client data and alternative pertinent knowledge. The inventory management system must be ready to map out and itemize each booking service you offer whether it's a tour, and modify or update things in your inventory.

Calendar and scheduling it synched along with your website, integrated with your workplace apps and connected with your payment system, a calendar keeps track and informs you of booking commitments, schedules and changes.

Client and vendor support must be responsive and have a feedback mechanism thus customers can relay their issues and you can address them quickly.

Similarly, you must be ready to straightaway reach the vendor if problems come about within the system. Automated updates it's important that there's a real-time and automatic change of booking data, booking type generation, price rates, invoices and also the like, as well as having the ability to remotely access all data.

Social media integration permits you to require and accept bookings directly from customers on social media platforms. Mobile device compatibility for any time anyplace accesses to real-time booking data by travel agents, workers, and alternative involved personnel.

Revolutionizing Online travel


  • Multiple Sales Channels - B2C, B2B, B2B2C, B2B2B, Call Center, Front Desk
  • Low cost of ownership
  • Online Booking Engine - Flight,Hotel,Holiday Package,Car,Sightseeing and Transfers
  • GDS, XML & Travel API Integration
  • Complete booking management system
  • Comprehensive reporting module


Vacation packages, itinerary creator, our clients are, online travel agencies, tour operators, hotel booking portals, meta search engine, let us put the #no.1 cloud solution, from ibm to work for you, every project we take on starts with the aim of being our 'best yet', so you can be assured that our attention to detail and high quality work is present in every job we craft. we want our customers to be as excited and proud of the end product as we are, and we strive towards that goal every day., ranked best travel api globally, reasons to work with flightslogic.

  • Most affordable online reservation system.
  • Market proven end to end solution on cloud.
  • Unique B2B and Back office module.
  • Enhanced reservation flow, affiliates network, sales and analytics tools.
  • Comprehensive booking management tools
  • Multi languages and currencies in the booking engine
  • Real time inventory

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  • @ 2020 All Rights Reserved FlightsLogic


Clients based in

Africa : Zimbabwe, South Africa, Kenya, Tanzania, Nigeria, Egypt | South Asia : Bangladesh, Bhutan, Maldives, Nepal, Srilanka | South East Asia : Cambodia, Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam | Middle East : Jordan, Oman, Qatar, Saudi Arabia, UAE, Yemen, Bahrain, Kuwait, Turkey | Europe : Austria, Germany, Denmark, Ukraine, Portugal, United Kingdom, Netherlands, Croatia | North America : United States, Canada, Mexico | Central America : Caribbean Islands, Dominican Republic.

Online Travel Agency Software

We reinforce omni-channel booking experience with full-scale automation of your business processes

online travel agency system

Specialized software for travel agencies is one of the key areas of expertise at GP Solutions. Our travel technology experience and in-depth knowledge in this area makes us well-positioned to help you jumpstart or upgrade your business with solutions created specifically for the purpose.

Years of expertise in travel software development

Integrations of travel supplier APIs

Clients from more than 35 countries across the globe

Technologies in out stack

Projects successfully implemented

OTA portal

Our online travel agency management system offering includes:

A selection of ready-made web- and mobile-based website templates

Full-cycle reservation management automation

Data consistency across all channels

Direct access to 80+ travel product aggregators and GDSs

Multi-language and multi-currency support

On-demand custom travel software development

We bring OTA services to a new level by allowing you to:

Diversify Travel Product Offering

Expand Your Sales Channels

Effectively Manage Customer Relationships

Generate Detailed Reports & Analytics

Offer Diverse Travel Products to Your Customers

Flight tickets

Car Rentals

online travel agency system

Talk to us today about your needs and requirements for your new Online Travel Agency Booking Software.

Advanced Online Booking Experience

Here at GP Solutions we know how demanding your customers can be looking for unmatched omni-channel booking experience. With this in mind, our team puts all efforts to deliver advanced software with sleek user-friendly interfaces and powerful user account management functionality to address the high expectations of your audience. Here’s how we do it:

Online Booking Portals

Travel api integration.

  • Inventory & Dynamic Pricing
  • Responsive Interfaces & Custom Mobile Applications
  • Intuitive search & book flows
  • Easy-to-use user account area
  • Cross-sell and upsale modules
  • Multi-supplier bookings in a single order
  • Functional checkout process
  • Customizable look & feel
  • Advanced personalization features
  • Detailed reporting

online travel agency system

We’ve helped numerous travel businesses expand their offering using our proprietary  GP Travel Hub  solution. It represents an API gateway to  80+ suppliers  offering diverse travel products – from hotel rooms and apartments to car rental offers. Additionally, we can deliver fully custom API connections to the suppliers of your choice.

online travel agency system

  • Cut down your time-to-market
  • Increase your margin on best offers
  • Get access to world-famous suppliers
  • Expand product offering for your customers

Inventory & Dynamic Pricing

With our OTA booking software, you can easily manage your inventory, including your self-operated travel products and the offering from 3rd-party suppliers.

Our software also provides dynamic pricing management for the entire range of travel products – from flights to ancillary services. With our automated tools you’ll be able to configure flexible pricing for every product type and multi-product travel packages.

  • Control availability in real time
  • Set dynamic prices for packages
  • Design special offers and discounts
  • Enjoy multi-currency experience

Responsive Interfaces & Custom Mobile Applications

To support your business strategy, our travel agency platform will come with a responsive mobile interface by default. Additionally, we can pair it up with mobile apps developed on request to give you next-level sales generation options and instruments.

online travel agency system

“I can highly recommend the services of GP Solutions. During the past 1.5 years, our company has been working with GP Solutions on a new project of ours. The company offers high quality services. We can say that we have always been satisfied by their work ”

Marketing and Sales Management Tools

Whether you opt for a combination of our out-of-the-box modules or choose custom-built solutions, we’ll provide you with sales and marketing tools to boost your business:

Customer loyalty

Set up your original loyalty schemes and track their performance across channels to foster repeated bookings.

CRM systems

Choose our CRM module or integrate your own tool with our travel reservation system for 360-degree customer management.

Affiliate programs

Expand your outreach to partner websites and manage your affiliate network effortlessly to increase your revenue streams.

Email marketing

Speed up and simplify this task with bulk emails to the client base, email templates and personalization based on relevant client details stored in the system.

In-Depth Automation of OTA Back-Office Workflows

Our travel agency management software is designed to take care of every business-critical workflow that happens in the back-office.

online travel agency system

Finance management

We enable API integration of accounting tools, all tightly interconnected with the core travel agency booking system.

Single-point-of-truth data access

Across customer touchpoints and internal systems, we ensure data synchronization and partner access for fail-proof collaboration.

Payments & invoices

We offer a range of configurable payment methods up for integration, as well as end-to-end automation of quoting and invoicing.

Reporting & analytics

More than just nice-to-haves, these reporting and analytics tools cover essentially every metric an OTA needs to make informed decisions and plans.

Choose Your Delivery Option for Online Travel Agency System

Pick your options out of our extensive portfolio of both products and services to create your power mix of travel agents software and back-office tools.

GP Travel Enterprise Platform

Our renowned enterprise-grade travel management platform serves up over 150 configurable modules. We are ready to guide your choice and fine-tune any of them to create your all-round travel reservation system.

  • Complete functionality for OTA management automation
  • B2C and B2B sales support
  • Out-of-the-box frontends with app designers and booking widgets
  • Back-office gateways for integration with third-party tools and internal systems

Custom Software Development Options

Our team will be happy to bring your ideas to life, whether you’re a travel tech startup or a seasoned global travel agency. Our flexible offering works well for innovative OTAs looking to build their services around unconventional business models.

GP Travel Hub + Custom Development We offer custom development around our GP Travel Hub gateway. Here, you have instant access to suppliers of your choice, all wrapped up in custom client-side and back-office functionality.

Custom Development only Recognizing your unique needs, we tailor our services to your precise requirements. Feel free to request your original solution of any functional scope, and we’ll be happy to help.

From Our Experts

Key steps to focus on when building an online travel agency.

Peer startups are putting pressure with new OTA projects popping up every day in different parts of the world. So, how does one stand out and create an online travel agency?

Key Steps to Focus on When Building an Online Travel Agency

Get in Touch with Us!

Next steps after filling out the form:

  • Please expect one of our travel tech consultants to reach out to you within 24 hours.
  • Next, we will arrange an introductory meeting, to learn more about your online travel agency software requirements.
  • We proceed to analyze your scope of requirements, and we are open to sign an NDA if necessary.
  • Our travel tech consultant will prepare a formal project implementation proposal within 2–5 days after it’s taken to work.

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What Are OTAs (Online Travel Agencies) and Should You Book With One?

There are two ways to buy flights online: directly with the airline, or via an online travel agency.

Though buying directly with the airline is self-explanatory, online travel agencies (also known as OTAs) are a bit more complicated. When Going sends our members cheap flights , we typically recommend you book directly with the airline, as there are some clear benefits of doing so, but sometimes we'll point you to an OTA if the fare is significantly cheaper there.

And since one of the top questions travelers have is whether a given OTA is reliable, it’s helpful to understand more about what OTAs are before deciding for yourself if the potential savings are worth it.

What are online travel agencies?

Online travel agencies are companies that sell you flights, online. They act as a middleman between airlines and consumers, though their prices can often be cheaper than booking direct.

Most people are familiar with top OTAs like Expedia , Orbitz , Travelocity , Hopper, and Priceline . There are hundreds, if not thousands, of smaller OTAs as well, and more pop up all the time. Some smaller ones include OneTravel, Kiwi, GotoGate, JustFly, Vayama, Tripsta, TravelMerry, ExploreTrip, Kiss&Fly, Webjet, Travelgenio, Bookairfare, Fareboom, Skybooker, Travel2be, OneTwoTrip!, and eBookers.

How do online travel agencies work?

Online travel agencies work by plugging into a “ global distribution system ,” which is a fancy name for the market where airlines tell distributors what they’re charging for their flights.

When you book directly on an airline’s website, your ticket typically gets issued almost immediately. That’s because the airline is both the seller and provider of the ticket, so it’s rare that their system allows them to sell something they don’t actually have in stock.

With OTAs, especially smaller ones, there’s a delay between when you purchase the ticket and when you’re issued the ticket. That’s because, unlike the airlines, OTAs don’t actually have the tickets they sell. Instead, the OTA is the middleman, connecting customers with airlines and taking a small commission from the airline in the process.

When you click to buy a roundtrip Delta flight from New York to London for $400, what happens is the OTA charges your credit card $400, then turns around and checks with Delta to make sure that ticket is available at that price. This process can take anywhere from a few minutes to 48 hours; each OTA is different and there are a ton of variables impacting transaction time.

But unlike most middlemen, OTAs don’t typically jack up the price. In fact, they usually offer the same price—and often times a lower price—than you’ll find directly with an airline.

Why are fares sometimes cheaper on online travel agencies?

There are a few reasons why OTAs can sometimes offer cheaper fares than booking directly with an airline. They might:

  • Sell flights less than cost . OTAs may sell fares for less than they cost, either as a loss leader (in the hopes you’ll book additional add-ons like a hotel or rental car) or in order to accrue market share (hoping you’ll book your next trip with them as well)
  • Pass on the commission . Airlines dole out a commission every time a traveler books their flight through an OTA. The OTA, in turn, may pass some or all of that commission on to consumers
  • Specific discounts . Airlines regularly negotiate with OTAs to allow them to sell certain flights at a discount. The airline may not want the lower fare broadcast too widely, so only one or two OTAs are given the discounted rate.
  • Less customer support . Many smaller OTAs save money and offer lower fares by skimping on customer support.
  • Big change/cancellation fees . Many smaller OTAs charge inflated change or cancellation fees in order to offer lower prices initially.

What benefit can online travel agencies have?

It can be cheaper.  The main benefit of OTAs is they are often cheaper than booking directly with an airline. The same flight selling on for $600 may cost $500 on an OTA, for example.

You can combine airlines for the perfect itinerary. Some OTAs like Kiwi let you purchase multi-airline itineraries. Airlines will only sell you their own flights (or partner airlines’ flights). Some OTAs, on the other hand, will let you buy a single itinerary that crosses the ocean on Delta, say, but then take your final leg on Ryanair.

What drawbacks can online travel agencies have?

The 24-hour rule may not apply. One of the best tools to have in your back pocket when buying flights is the 24-hour rule , which lets you cancel a ticket you booked without any penalty as long as you do so within 24 hours of purchase. This protection is guaranteed by the federal government, but only when you book directly with an airline . Some OTAs like Priceline offer their own 24-hour guarantee, but it’s not required by law and most OTAs make all sales final.

Customer service can be lacking. OTAs, especially smaller ones, often skimp on customer support. This can range from outsourced and minimally-staffed call centers to exorbitant fees if you need to change or cancel your ticket. Of course, this lack of support is part of how OTAs offer lower fares to begin with.

If things go wrong, it gets complicated. In addition, having a middleman can complicate any mishaps because airlines will tell you to coordinate any issues through the OTA rather than directly with the airline. And the OTA may turn around and push things back on the airline, leaving you stuck in the middle.

Mistake Fares are less likely to be honored. Finally, when there’s a Mistake Fare , booking through an OTA carries some risks. Think back to how OTAs operate. Unlike booking directly with an airline, booking through an OTA means going through a middleman, which can delay how quickly you receive your ticket after clicking purchase. For normal fares this rarely makes a difference because the fare is far less likely to imminently change. But for Mistake Fares, which can disappear any minute, that delay in receiving your ticket can be the difference between your purchase being honored and it being politely refunded with the quoted fare no longer being available.

This delay between purchasing and ticketing is one of the reasons why we recommend people wait a week or two before making any non-refundable travel plans. But once you’ve got an e-ticket number with the airline and can see your itinerary on the airline’s website, you should be all set.

How do OTAs make money? 

Online travel agencies make money by taking a commission from the airline, hotel, car rental agency, or cruise line when you book.

(At Going, we don't take any commissions from the airlines when we send our members deals. We make money when members pay for our services, which means our number one priority is making members happy, not getting them to book specific flights that line our pockets.)

Am I going to get scammed by online travel agencies?

If you’re worried that a smaller OTA will take your money and not give you a ticket, don’t be.

The worst you can expect is that, on occasion, you purchased a fare that no longer existed when you bought it. If that happens, they will reach out to you (almost always within 48 hours or less) to tell you your ticket can’t be sold at that price. At that point, you’re given the option to either purchase at a higher price or have the entire transaction voided and your money refunded.

Why do some online travel agencies have terrible reviews?

It's true that some online travel agencies have bad reviews. Does that mean you shouldn't use them? There are two schools of thought here.

The first is that these reviews are worthwhile because other people’s experiences can be instructive.

The second is that the nature of internet reviews tends to skew towards negative experiences. How many people whose flight was uneventful are then motivated to go back and write a review for the OTA they purchased it from?

Another other reason it can be worthwhile to take a nuanced approach to negative reviews is that they tend to come from folks who didn’t understand how smaller OTAs operate. They may have been unaware of the higher change/cancellation fees, outsourced customer service representatives, or the delay between purchasing and ticketing. Obviously those aspects of smaller OTAs aren’t ideal, but its those factors that also allow for often-substantial price savings.

Are all airlines listed on OTAs? 

No, unfortunately not all airlines are listed on all search sites. Notably in the US, Southwest fares aren't listed on Google Flights. Often, smaller regional carriers don't work with the large OTAs so you'll need to search those directly.

Should I book through an OTA or directly with an airline?

This is the million-dollar question. On the one hand, an OTA fare may be hundreds of dollars cheaper than booking directly. On the other hand, it’s completely understandable to be hesitant about booking a flight through an OTA you’ve never heard of before.

There are a few cut-and-dry situations. If the price is the same booking directly with the airline versus booking through an OTA, there’s almost never a reason to book through the OTA.

Conversely, if the OTA price is over $500 off the direct price, of course an OTA is the way to go.

But for more gray-area situations, it mostly comes down to a personal comfort level.

Questions to consider:

  • How certain are you to take that specific flight? If there’s more than a 10% chance you’ll want to change or cancel your flights, the initial cost savings may not be worth the potential fees for altering your plans.
  • Are the potential savings worth it? If the OTA savings is $5, most people would be wise just to book direct. If the savings start to become substantial, it starts to become a matter of individual comfort. Is paying an extra $50 worth the extra peace of mind of booking directly? $100? $200?
  • Is it a Mistake Fare? Because booking through an OTA can lessen the chance a mistake fare is honored, the potential savings should be higher to make it worth it. Someone may prefer to book through an OTA if the savings exceed $50, but might increase that savings threshold to $100 if it’s a mistake fare, for instance.

Join Going and save up to 90% on your next flight. We're not an OTA—we just let you know when fares drop to amazing prices that can save you hundreds.

Scott has traveled to 46 countries (and 46 states!), living in California, to Oaxaca, to Oregon. He’s left-handed, drinks five cups of tea daily, and holds a vendetta against the “Happy Birthday” song. On a dare, he once ate 13 hot dogs (and a bowl of Dippin’ Dots) at the ballpark. He grew up in Ohio and founded Going (formerly Scott’s Cheap Flights) in a Denver coffee shop. Favorite airport: PDX.

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The ultimate guide to OTAs

What are online travel agencies the ultimate guide to otas.

Love them or not, online travel agencies (OTAs) play a critical role in every property’s distribution strategy. According to Phocuswright’s 2020 research report , OTAs captured roughly 64% of online hotel & lodging bookings and have the visibility and marketing power that most individual properties cannot achieve on their own.

Working with OTAs isn’t just a matter of signing up and hoping for the best. To take advantage of the opportunities and avoid the pitfalls, you need to actively manage your listings, pricing, and inventory and take a strategic approach to online distribution.

If done correctly, adopting the right OTAs as part of your distribution strategy can actually help drive direct bookings through the "billboard effect." Building a comprehensive channel mix incorporating different types of OTAs will ensure you reach your target audience and secure a steady stream of reservations.

See which OTAs dominate globally, regionally, and across property types based on Cloudbeds customer data, and how properties like yours use OTAs as part of their distribution strategy.

At Cloudbeds, we know the world of OTAs and distribution channels can be complex. We’ve created the Big Book of OTAs to help demystify this process and explain how to create a recipe for success when working with third-party distribution channels.

What is an online travel agency (OTA)?

An online travel agency (OTA) is a website that acts as a search engine for travel. They connect providers across the travel industry to help travelers easily plan their trips. On OTA sites, travelers can often access package deals with accommodations, airfare, cruises, car rentals, and more.

Over the years, online travel agencies (OTAs) have evolved into sophisticated marketing channels for properties of all sizes and types. Never before have consumers been able to so easily compare different travel options side-by-side in terms of price, travel dates, and location. A Cornell study found that 93% of consumers switch between different OTAs before making a final decision, making it essential for properties to be active on as many channels as possible to increase brand awareness and drive bookings — even more direct bookings (more on this later). With the increased popularity of OTAs around the world, hoteliers now have access to markets once unattainable.

How do OTAs work?

Online travel agencies emerged in the 1990s, using the internet’s extensive reach to aggregate global travel supply into a single place so consumers could book their own travel online. These self-service tools reshaped the hotel industry and the way travel was researched and booked, as the general public could now easily plan their trips and reserve their airfare, accommodations, and tours on their own rather than rely on a physical travel agent.

Sites such as,, Airbnb,, and TripAdvisor are often consumers’ first stop when researching and booking their next trip. These sites offer value to consumers at all stages of the buying process: problem/need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.

Properties of all types and sizes can connect to multiple OTAs through an integrated channel manager. A channel manager shares room inventory and rates from your property management system (PMS) to your booking engine and OTAs. This properties streamline hotel operations and increase occupancy across channels.

OTA business models

Hotels basically outsource marketing to OTAs, who then make money through two business models: the merchant model (guest pays in advance) and the commission model (guest pays at check out). Most OTAs offer a blended model so that hotels can allow guests to decide which one they’d prefer.

The merchant model In this model, the online travel agency acts as the merchant of record and collects payments from guests at the time of booking. Once the guest has checked out, the OTA pays the hotel. Contracts exist between hotels and OTAs to provide a set number of rooms to the OTA at a favorable rate. The OTA then makes a profit off each room sold but must meet its contractual thresholds.

The agency (commission) model In this model, the consumer books via the OTA but pays the hotel directly at the time of checkout. The hotel then pays the OTA a commission on the total value of the booking after checkout. There are no contracts and rates are set by hotels.

A third model, advertising, has increased in popularity and exists on metasearch sites such as Google Hotel Ads, Tripadvisor, Trivago, and KAYAK. Metasearch engines work primarily on a cost-per-click basis where hotels can promote their rooms with links to their direct booking engine, and pay a fee based on the number of clicks they receive. Some of these sites, such as Google, also offer a cost-per-acquisition model (also known as “pay per stay”) where the property pays a percentage of the total reservation cost upon completion of the stay.

For hotels, it can be frustrating to watch distribution costs rise without getting more in return, but there are costs associated with direct bookings too. Demand doesn’t appear without at least some sort of distribution or marketing strategy in place, and those marketing campaigns, loyalty offers, special deals, and direct booking tools have a cost to the hotel. That’s why it’s important to use OTAs wisely.

OTA commission rates

OTA commission rates are either a fixed payment or percentage of sale that OTAs charge properties for a listing on their website. Hoteliers pay OTAs a commission because their properties can generate more visibility and bookings from the increased traffic on OTA websites. It would be very difficult and costly to generate the same results through direct channels alone.

OTA commissions cover the enormous advertising costs that OTAs like Expedia and spend to bring people to their site, along with support, development, reputation management, and more.

How much commission do hotels pay to OTAs? Unfortunately for hoteliers, online travel agencies have significantly increased their commission rates over the past few years. Previously they sat at around 10%, and today the average commission rate ranges from 15-25%+.

To illustrate, if an OTA charges 20% commission for a hotel booking, then a hotel that sold their room for a nightly rate of $200 would be required to pay the OTA $40 for that OTA booking.

Some OTAs, like Airbnb, offset their commission rates and fees to guests to reduce the cost burden on properties. The commission is a critical factor for independent hotels when deciding what OTAs to include as part of their distribution strategy, as the monthly commission fees from varying OTAs can quickly add up.

How do commissions vary? While the average commission range for many of the big online travel agents is 15-25%, some smaller and more niche OTAs offer lower rates – sometimes as low as 4%. It’s very common for commission rates for properties on the same OTA to vary based on their region and property type.

It’s crucial to visit an OTA’s website before forming a partnership to research their commission rate structure or download our directory and compare that with the value they provide. Consider each OTA’s reach and visibility within the hospitality industry and the types of hotel guests they attract.It’s crucial to visit an OTA’s website before forming a partnership to research their commission rate structure or download our directory and compare that with the value they provide. Consider each OTA’s reach and visibility within the hospitality industry and the types of hotel guests they attract.

  • Does this OTA attract our target audience?
  • What regions is this OTA most active in?
  • How does their commission structure work? Do they offset any of the costs?
  • How does this OTA add value to my distribution strategy?
  • Is the higher commission fee worth it? What benefits or services does this OTA provide?>

There can often be hidden fees in addition to the commission rates charged by OTAs, making it critical to review your contract carefully.

Here are the most common costs and fees associated with OTAs.

Commission on upsells. Some OTAs will take a commission on upsells that properties offer guests on their bookings, such as breakfast, towels, parking, and more. It’s a good idea to promote extras or upsells as incentives on your own website, which may also help drive more direct bookings, instead of paying even more fees to OTAs. If your OTA contract requires you to keep rate parity with the OTA, then adding special deals or discounted upsells could be another way to capture more direct bookings.

VAT/GST. Depending on your region’s local tax laws, you may be required to pay additional taxes on top of your commission payment. If tax is not included, be sure to check with your local tax authority to see what the protocol is for reporting.

Channel manager commissions & fees. If using a channel manager to connect your property management system (PMS) to OTAs (which is recommended!), ensure that you are using a system that doesn’t charge any extra fees or commissions. Some channel managers require you to pay per OTA connection or transaction — a hidden cost that significantly adds up over time.

Cancellation rates. An indirect cost that can affect your bottom line revenue is higher cancellation rates associated with OTA listings. Many OTAs use ‘free cancellation’ to entice travelers to book, while properties are left to deal with the repercussions when guests find a better deal. Phocuswire found that OTAs under Booking Holdings had a cancellation rate of 50% compared to an average direct booking cancellation rate of 18.2%. This can prove to be a challenge across the hotel industry when it comes to forecasting occupancy.

Increased visibility. OTAs like Agoda offer hoteliers the option to pay higher commission fees in exchange for higher placement in OTA search results. Depending on your hotel’s marketing strategy, this cost could be worthwhile to help drive more online bookings.

You may be wondering — is there a way to reduce OTA commission rates?

This is a challenging question and the answer is dependent on multiple factors. Large, recognizable hotel brands are more likely to successfully negotiate commission rates, while smaller independent properties face more of a battle.

It can be worth a try to see if you can negotiate a lower commission rate. However, it’s also a good idea to look at other approaches like:

Be more strategic with your OTA strategy. Instead of connecting to the most ‘well-known’ OTAs that often have the highest commission rates, take time to research other distribution channels. The travel industry has dozens of niche and regional OTAs that have much lower commission rates and the potential to better attract your ideal traveler profile. These travelers are less likely to cancel and more likely to be repeat guests.

Restrict your available inventory on OTAs. As part of your revenue management strategy, reduce your reliance on OTAs during the high season and invest in direct channels like your hotel website, booking engine, and Google Business Listing. Utilize OTAs during the low season when you need more demand to fill your hotel rooms.

Collect guest information and develop a communication strategy. OTAs are a great way to introduce guests to your property, but once they stay with you, it’s your responsibility to deliver an exceptional guest experience that makes them want to return (and book direct!) Upon check-in, ensure that you collect guest contact information such as email and mobile phone number so you can send in-stay and post-stay communication messages through text and email. Consider using a guest messaging solution to streamline guest communication with automated messaging to encourage new customers to come back.

Acquiring guests, directly and indirectly, can be costly but are both essential aspects of a hotel’s marketing strategy. As discussed above, the main costs associated with OTAs for hotels include:

  • Commission rates (ranging from 15-25% on average) for each channel connection
  • Channel manager fees (if your provider charges fees & commissions for connections or bookings)
  • Taxes & additional fees

A successful direct booking strategy usually requires a multi-channel approach that incorporates a variety of digital channels such as social media, website, metasearch, search engine optimization (SEO), search engine marketing (SEM), and online listings like Google Business.

While many of these direct channels are free (think SEO, social media, and Google hotels free booking links ), they do require a significant time investment to get set up and go through the process of optimization (this should be an ongoing process).

Paid digital marketing channels like SEM and metasearch usually operate on a cost-per-click (CPC) business model where accommodation providers pay a set fee each time a traveler visits their website.

Both OTA listings and direct hotel marketing strategies should be used for a balanced distribution strategy. As a best practice, measure the ROI for each channel and experiment throughout the year to see what works best for your property.

Online travel agencies vs. online travel agents

Before the rise of OTAs, it was the role of a travel agent to book leisure and business travel. This is because travelers back then did not have access to hotel availability and rates the way we do today. While the internet has made it easier for travelers to book their own trips online, some segments such as luxury, corporate, and group travelers still prefer to utilize a person, or online travel agent, to help with planning and booking a trip.

Travel agents are beneficial when planning complex trips such as a destination wedding, honeymoon, or corporate trip. They have the expertise and connections to find unique accommodations at better rates than most people can find themselves.

Travel agents such as Kuoni have a team of destination experts that work behind the scenes to curate tailor-made accommodations, experiences, and itineraries. Their in-person stores allow travelers to enjoy a glass of champagne while meeting with a travel expert to plan their dream vacation.

Travel agents usually have a portfolio of properties that they recommend to travelers and take a commission fee, similar to OTAs. Strong relationships with travel agents can help properties drive more bookings in alternative segments than the OTA market.

Difference between OTAs and metasearch

With so many online booking channels available today, it can be challenging to understand the difference between websites.

Metasearch websites like Skyscanner act as aggregators and display hotel information and room rates from a variety of online channels including OTAs like Agoda,, Travelocity, or and a hotel’s website. It enables travelers to compare all of their hotel booking options in real-time across the web so that they can book the best deal.

OTAs provide room rates and booking capabilities for only one channel — their own. Meanwhile, metasearch sites can display up to twenty or more results.

Properties can also invest in hotel marketing efforts through metasearch engines. Metasearch sites rank listings and it pays off to be near the top. Therefore, properties can pay to have their listing higher in the ranks to drive more direct bookings.

Is Google an OTA?

Google is often a traveler's first stop when looking for a hotel room. In recent years, Google has changed the hospitality industry with its products. Google offers Google Hotel Search which acts as a hotel metasearch platform. When a traveler enters a property’s name into Google, it will show all of the rates and listing information from across the web.

Google also has free booking links, a gamechanger for independent hotels as they can list their direct rates and links to their own website within the Google Hotel Search box. This option encourages potential guests to book direct.

The Big Book of OTAs

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The Pros and Cons of Booking Through Online Travel Agencies

Carissa Rawson

Many or all of the products featured here are from our partners who compensate us. This influences which products we write about and where and how the product appears on a page. However, this does not influence our evaluations. Our opinions are our own. Here is a list of our partners and here's how we make money .

You’re likely already familiar with online travel agencies, even if you don’t travel often. These companies — such as Priceline , Expedia and Orbitz — act as intermediaries between you and a travel provider.

Booking your travel through an OTA can be a good idea in some circumstances, but you’ll want to be wary of its pitfalls. Let’s take a look at the pros and cons of online travel agencies, so you’ll know what to use to book your next vacation.

Pros of booking through online travel agencies

There are certainly advantages booking through online travel agencies, though you’ll find different experiences whether you’re using public OTAs — such as Kayak — or private ones like those offered by your card issuer, such as the Chase Ultimate Rewards® travel portal .

✅ It may be cheaper

When searching for flights online, you may see different prices for the same routes that vary across websites. Although it may be a result of fare type — for example, some search results may not clarify that a fare is basic economy rather than main cabin or economy — other times, the difference comes down to competition for your business.

Online travel services will often offer slightly lower prices on flights in an effort to entice you as a customer. This is true for both hotels and airlines.

» Learn more: Best credit cards for online travel-booking websites

✅ It can earn you more rewards

Have you ever heard of shopping portals ? By logging into a shopping portal, you can earn rewards for purchases made with many online merchants. Some hotel chains, such as Hilton , Marriott and IHG , can be accessed through shopping portals while still booking directly on the hotel website. In this way, you can earn rewards with the hotel directly as well as with the shopping portal.

The same isn’t true for shopping portals and most airline sites. However, many public online travel agencies are accessible through shopping portals, which can then earn you rewards for airfare bookings. By opting to book in this way, you’ll be able to earn points or cash-back rewards through the shopping portal that you’d otherwise miss.

Some card issuers will also reward you heavily when using their online travel services. Clear examples of this can be seen with Capital One and Chase. With the Capital One Venture X Rewards Credit Card , for example, you’ll get 10 miles per dollar spent on hotels and rental cars booked through Capital One Travel .

The Chase Sapphire Reserve® is similar. With this card, you can get 10 Ultimate Rewards® points per dollar spent on hotels and rental cars on the Chase travel portal.

While these numbers are high, it’s important to remember that there are trade-offs when booking through an OTA rather than directly with a hotel or airline. We’ll get into that a little later.

Online travel agencies offered by your card issuer may not feature the same prices as booking directly; you’ll want to compare these before committing to a purchase.

Some card issuers will go so far as to give your points more value when redeeming through their online travel agencies.

This is true with the Chase Sapphire Preferred® Card . When redeeming points on the Chase travel portal, you’ll get 1.25 cents in value per point rather than 1 cent elsewhere.

» Learn more: How much are your airline miles and hotel points worth this year?

Cons of booking through online travel agencies

There are several downsides when it comes to using online travel services for booking travel. It mainly comes down to the fact that travel providers prefer that you book directly with them — and offer more perks to woo your business.

❌ It can be harder to change a booking

Ever needed to change a flight after it's booked? No matter the reason, attempting to alter or otherwise cancel a flight can be a hassle — especially if you’ve booked through a third party.

Generally speaking, rather than offering you direct assistance, both hotels and airlines will recommend you contact the online travel agency you’ve booked with in order to make any changes.

While you may be able to make changes or get refunds with the travel agency, airlines and hotels can — and will — offer much more flexibility when you’ve booked with them directly. You may also be subject to additional fees charged by the online travel agency, which can erase any savings you’ve received.

❌ You may not receive elite benefits

This is the real kicker for anyone wanting elite status. Although airlines will almost always recognize your elite status and allow you to earn miles even for bookings made through an online travel agency, hotels and rental car companies will not.

This is especially important for hotel chains. Earning elite status with hotels generally relies on elite night credits. Although these can be earned in a variety of ways — including having complimentary status by holding certain credit cards — the main method of acquiring elite night credits is by spending nights in hotels. Rooms booked through an online travel agency do not count toward elite status as elite night credits.

Additionally, you will not receive any of the benefits of your existing elite status if your booking is through a third party. This can mean the loss of perks such as room upgrades, complimentary breakfast and even free Wi-Fi.

» Learn more: The best airline and hotel rewards loyalty programs this year

❌ It may be more expensive

Did you know that many hotel chains have best price guarantees? Hyatt, Hilton, Marriott and IHG all have a guarantee that’ll give you either points or a discount if you find a better rate elsewhere.

These guarantees are generous; Hilton, for example, will match the rate and then discount it by a further 25%.

Although you’ll need to file claims for these guarantees and they face limitations — such as a 24-hour window from when you made the booking — you can save a lot of money on your stay if your request is approved.

Online travel agencies can be hit or miss

There are two sides to every coin and this is no different, as there are several benefits and limitations of online travel services. Depending on your needs and loyalty program status, you’ll want to choose whether to book directly with a travel provider or rely on OTAs to do the job for you.

Booking travel through credit card portals from issuers like Chase and Capital One can earn you big rewards. But if you anticipate altering your travel plans or aim to earn elite status instead, booking directly is the way to go.

How to maximize your rewards

You want a travel credit card that prioritizes what’s important to you. Here are our picks for the best travel credit cards of 2023 , including those best for:

Flexibility, point transfers and a large bonus: Chase Sapphire Preferred® Card

No annual fee: Bank of America® Travel Rewards credit card

Flat-rate travel rewards: Capital One Venture Rewards Credit Card

Bonus travel rewards and high-end perks: Chase Sapphire Reserve®

Luxury perks: The Platinum Card® from American Express

Business travelers: Ink Business Preferred® Credit Card

Chase Sapphire Preferred Credit Card

on Chase's website

1x-5x Enjoy benefits such as a $50 annual Ultimate Rewards Hotel Credit, 5x on travel purchased through Chase Ultimate Rewards®, 3x on dining and 2x on all other travel purchases, plus more.

60,000 Earn 60,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $750 toward travel when you redeem through Chase Ultimate Rewards®.

Capital One Venture Rewards Credit Card

on Capital One's website

2x-5x Earn unlimited 2X miles on every purchase, every day. Earn 5X miles on hotels and rental cars booked through Capital One Travel, where you'll get Capital One's best prices on thousands of trip options.

75,000 Enjoy a one-time bonus of 75,000 miles once you spend $4,000 on purchases within 3 months from account opening, equal to $750 in travel.

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Emperia - Travel Agency Software

PHPTRAVEL Emperia is a web-based Travel Agency Software that helps travel agencies maximize their online bookings while reducing their administrative costs. You can sell your travel products via multiple channels(B2C, B2B and B2B2C) and efficiently manage your operations through our advanced back-office automation module. It is completely modular in nature making it truly scalable and can also easily be integrated with your existing IT solutions as and when needed. A unique aspect of our solution is that we also offer Development APIs that allow travel companies with tech teams to build their own front ends for web and mobile.

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PHPTRAVEL's travel booking software allows your B2C and B2B customers to book flights, hotels, packages, activities and ground transportation online with real-time rates and availability. What’s more, with our Travel Software you can sell both third-party inventory of your choice as well as your directly contracted inventory on the same interface.

Simplify Back-Office Operations

style="font-weight: 500; line-height: 27px; font-size: 20px; padding-bottom: 50px;">Travel agency software can help you manage various aspects of your agency anywhere, anytime. Automate routine admin tasks to improve overall staff efficiency and minimize costly human errors. Experience cost savings of upto 60%

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Our Travel Agency Booking Software allows your sub-agents to securely access your live inventories, make reservations and issue instant confirmation for their end customers. Manage agent markups, margins, credit limits, commissions and other business rules on one platform.

Add & Distribute your Travel Products

Load all your directly contracted inventory of hotels, packages, activities and car rentals in the CRS and manage pricing, availability and booking policies from a central location with the help of our Travel Agency Software. Allow your hotel partners to log in via the extranet and update their inventory in the system.

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Have your own XML API contracts? Great! Integrate multiple third-party suppliers into your website to offer a wide range of content to your customers at the best possible rates. No more logging into each supplier’s system for rates and availability.

Build Complex Quotes in Minutes

Preparing quotations is one of the most time-consuming areas for a Travel Agency. PHPTRAVEL's helps you generate branded itineraries and quotes with real-time pricing in one-third the time it would take you manually.


This module allows you to add any API’s and ask your developers to manage the simple and understandable code for any changes needed for your organization by the time.


Key Takeaway

The script has many more benefits than these features and mainly it is about easing your business for you. The simple and single script can do wonders for your business. PHPTRAVELS is only making your business growth obvious.

Our company has solely designed the script to help people grow their business without any obstacles in their way. So, right now all you need is the $500 to purchase the script and install it to get started. Simple, efficient and reliable for all kinds of business. There are no limitations to the travel booking system, bus booking system or any other booking software that is the current requirement of your business.

We are here to cater to all your needs on time and help you grow your business with enhanced features offering more deals and discounts when you start generating more revenue for it.

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The investment is reasonable, support is there to help you through the implementation process or editing. What are you waiting for now? Avail the facility within an inexpensive rate and rock the world with your car rental business or any other. Manage your vehicles, drivers, bookings, and customers all through the single app and web portal.

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Online Travel Agencies – A Brief Introduction

Category: Travel

Date: October 20, 2023

Online Travel Agencies – A Brief Introduction

The role of an online travel agency (OTA) is becoming increasingly important in the accommodation industry as they provide a convenient way for travelers to arrange their stay. From the comfort of their home, travelers can compare hotel prices and book them over the internet. 

In this blog, we are going to discuss what an OTA is, the best OTA platforms, travel website development and how to do it right, and more.

Ready? Let’s go.

What Are Online Travel Agencies?

An online travel agency (OTA) arranges and sells accommodations, tours, transportation and trips on an online platform for travelers. They are third parties who sell services on behalf of other companies.

Usually, these OTAs offer many benefits with added convenience with more of a self-service approach. They also include a built-in booking system which allows instant bookings.

How Do Online Travel Agencies Work?

OTAs generally work on two models. They are,

1. Merchant Model

In this model, hotels sell rooms to OTAs at a discounted or wholesale price. Then, the OTA sells them to the customer at a markup price

2. Agency Model

This is a commission-based model where OTAs acts as a distribution partner. OTAs receive full commission after the stay has taken place. The hotel directly receives the payment from the end customer and does not wait for the payment transfer from third-party distributors.

What Are the Benefits of Partnering with Online Travel Agencies?

In one word – exposure! Online travel agents get thousands of website visitors from all over the world. Plus, they have positioned themselves as an authority on everything related to travel. So, people trust the recommendation they receive from OTAs.

By listing in OTAs, accommodation businesses like hotels not only reach a vast set of audience but will also find their service among many other reputable sources of information.

In addition, hotels that are listed on OTAs can also benefit from what is referred to as the ‘billboard effect’. This means that OTAs provide a form of advertising for service providers such as hotels on their platforms. Once the user gains this awareness, they may even go to the website of that particular hotel to make a direct booking.

What Are the Advantages and Disadvantages of Selling Through Online Travel Agents?

Accommodation businesses like hotels and B&Bs have pros and cons of getting listed in OTAs. Let’s take a look at them.

Advantages Of Online Travel Agents

  • Low-cost method of selling accommodation services
  • Reduced online marketing spend as OTAs invest in advertising to attract potential customers
  • Impartial reviews give customers the confidence to book
  • Users can easily compare various accommodation costs at one place

Disadvantages Of Online Travel Agents

  • Commission rates are charged on every sale. It can range between 10-15% of the gross cost
  • Restrictive cancellation terms
  • Even if accommodation businesses use OTAs, the need for their own website and booking engine does not go away
  • Investment in a balanced multi-channel strategy may be needed to boost sales

Even though OTAs can help to fill your rooms, accommodation businesses must try to maximize revenue through their own website. Consistent work on search engine optimization tactics and other digital marketing techniques is a must. Accommodation businesses must focus on customer retention techniques and directly target their existing customers through emails and direct marketing.

How To Start An Online Travel Agency?

Travel agencies no longer inform customers about the availability of flights and rooms. They issue rooms and get a commission from the respective accommodation businesses. That is why most of the new travel businesses follow the OTA model.

If you plan to enter the OTA arena, you can specialize in pilgrimages, leisure travel, business travel or any niche. But, focusing on how effectively you offer things is the key to success.

Here Are Some Points You Have To Consider When Starting An Online Travel Agency.

  • Register the name of your agency and if applicable, take a license as per your local laws
  • Try to get a membership in IATA or any other reputed travel organization
  • Gain more knowledge about the travel industry and particularly the nice you want to concentrate
  • Get your travel website designed by a professional company like ColorWhistle
  • Offer deals that focus on a specific geography. Focusing on a particular niche will also bring more success
  • Publicize your business in the online space
  • Utilize the power of blogging
  • Create a good social media presence

Why Do People Use Online Travel Agencies?

 here are some of the main reasons they prefer ota’s..

  • Few OTAs offer reward programs which can be used for future travel needs
  • Special rates which cannot be found elsewhere
  • Some OTAs may have generous cancellation policies. For example, Priceline does not offer any penalty if the user cancels the ticket until the end of the next business day
  • Most users may not have an idea on where to book other than an OTA
  • OTAs make it easy to compare different rates

Who Are the Top Online Travel Agents?


Top Online Travel Agents ( - ColorWhistle is one of the largest accommodations websites which has now expanded to smaller markets such as family-operated bed and breakfast, vacation rentals and self-catering apartments.

Interesting statistics

  • Every day, 1,550,000 nights are booked
  • 68% of nights booked came from families and couples
  • 42% of nights booked came from unique places such as homes and apartments
  • 38% of reviews are given by guests which are useful for other travelers
  • 75% of nights booked come from guests who booked more than 5 times

2. Expedia’s

Top Online Travel Agents (Expedia) - ColorWhistle

Expedia’s is a popular brand which has a global audience and attracts diverse travelers. The company gained more power in the industry by acquiring Travelocity.

  • Gets over 675 million monthly site visits
  • Operates in 70+ countries and 40+ languages
  • Attracts 75 million monthly flight shoppers

Top Online Travel Agents (Airbnb) - ColorWhistle

Airbnb revolutionized the travel accommodation industry by introducing home-sharing. The website has diverse listings and travelers get a sense of safety as they can know their guest’s identity.

  • 2.9 million hosts are present on Airbnb
  • Average of 800k stays each night
  • 14k new hosts join every month

Apart from these major OTAs, there are many small ones such as OneTravel, Vayama, Tripsta, TravelMerry, ExploreTrip, Kiss&Fly, Webjet, GoToGate, Travelgenio, Bookairfare, Fareboom, Skybooker, Travel2be, OneTwoTrip!, and eBookers.

Drive Conversions and Boost your Business with Expert Travel Website Development.

What the future holds for online travel agencies.

It is clear that, in the near future, accommodation businesses are not about to back down from OTAs. They are enjoying the billboard effect and trying their best to retain website visitors and convert them into direct booking. 

Sure, there is a cost involved. The upside of this is that accommodation businesses are working hard to create a loyal customer base that will continue to seek direct bookings.

The chances of OTAs suffering in the long run are pretty slim. Smaller accommodation businesses have a lot to gain from the exposure they receive through OTAs. Plus, a large portion of the younger generation prefers OTAs. So their market will continue to grow.

If you need any help to design, develop or market an OTA website, contact our travel web design and development experts at ColorWhistle . 

We can create an amazing website with beautiful designs combined with dynamic content such as live rates and special offers. Contact us today for your free business analysis and consultation.

In quest of the Perfect Travel Tech Solutions Buddy?

Be unrestricted to click the other trendy writes under this title that suits your needs the best!

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  • GDS OTA Travel Meta Searchengines
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About the Author - Anjana

Anjana is a full-time Copywriter at ColorWhistle managing content-related projects. She writes about website technologies, digital marketing, and industries such as travel. Plus, she has an unhealthy addiction towards online marketing, watching crime shows, and chocolates.

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    What is Travel Agency Software? Travel Agency software automates the front and back office activities of travel agencies, vacation packagers, destination marketers and transit companies. Related Software Category: Airline Reservation System Software

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    1. is the world's largest accommodation booking website, and it also offers customers the chance to book their travel and car rental, too. It enables travelers to explore different accommodation types, destinations, and deals. It's a comprehensive OTA for the everyday traveler. Main offerings and features:

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  18. Online Travel Agencies

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    See other industries within the Wholesale Trade sector: Apparel, Piece Goods, and Notions Merchant Wholesalers , Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers , Chemical and Allied Products Merchant Wholesalers , Drugs and Druggists' Sundries Merchant Wholesalers , Farm Product Raw Material Merchant Wholesalers , Furniture and Home Furnishing Merchant Wholesalers , Grocery ...