farm tourism in the philippines research

Putting the Spotlight on Farm Tourism in the Philippines

Farm tourism in the Philippines promotes sustainable farming practices. Photo credit: Asian Development Bank.

Four innovative farms in BIMP-EAGA are being promoted as sustainable tourist attractions in the Philippines.

The Department of Tourism recently launched “Future Farms,” a digital campaign to promote farm tourism, which offers pandemic-weary travelers a refreshing environment and new experiences.

Farm tourism is a supplementary activity to farming and provides an additional source of income. It draws visitors with such activities as harvesting fruits and vegetables, feeding and caring for farm animals, fishing, camping, hiking, and sampling local cuisine.

The Philippine tourism department is helping farm owners to innovate and diversify their business by offering food, wellness, and leisure activities to tourists. This enables agri-entrepreneurs to maximize the potential of their land, employ more people, and contribute to the country’s food security.

More than 200 farms have been accredited by the government agency as farm tourism sites as of 2019. In 2020, the Department of Tourism conducted a series of webinars that promoted sustainable farm practices and farm tourism. In the same year, it partnered with the Food and Agriculture Organization (FAO) to make farm tourism sites more sustainable and help the tourism industry make a resilient recovery from the COVID-19 pandemic.

According to the United Nations World Tourism Organization, major trends driving recovery in travel and tourism include open-air activities, nature-based products and rural tourism .

There is also a growing movement toward inclusive and sustainable tourism , which favors ecotourism and community-based tourism over mass tourism. This was the broad consensus among tourism leaders who are looking at ways to build back better from the pandemic at a Southeast Asia Development Symposium (SEADS) organized by the Asian Development Bank (ADB).

The Future Farms campaign is promoting nine must-see farms across the country, including three in Mindanao and one in Palawan, through social media. The farms were selected based on qualities that make them innovative, progressive, and sustainable.

Taglucop Strawberry Hills in Kitaotao, Bukidnon

Taglucop Strawberry Hills is situated 1,200 meters above sea level. The cool weather is ideal for planting strawberries. The farm also grows mushrooms, lettuce, tomatoes, and other crops.

The owner is an agricultural engineer and practices drip irrigation, hydroponic farming, and other sustainable techniques to save on water and produce quality yields consistently.

Taglucop is not just a farm but also a family-friendly resort that offer tours, strawberry picking, farm-to-table dining, and glamping accommodations in geodesic dome tents. It makes a variety of strawberry products, from ice wine to soap.

Agriya Farm in Panabo City, Davao del Norte

Agriya is an 88-hectare agritourism development project. The farm is at the center of a township that features a walkway lined with 67 varieties of bananas, an aquafun lagoon, open spaces where kids can play, and urban gardens.

Visitors can feed farm animals and learn about aquaculture and other farming techniques using sustainable infrastructure.

JB Nature Farm and Resort in Sukailang, Surigao City

This farm was developed on barren land where small-scale mining took place. It is now a showcase for permaculture farming , which seeks to create highly efficient self-sustaining ecosystems. Organically grown crops include vegetables, fruits, ornamental plants, herbs, and medicinal plants. Organically raised livestock includes chicken and swine. The farm also makes its own organic fertilizers.

The 7-hectare resort has function halls, cottages, dining facilities, a swimming pool, and other amenities.

Yamang Bukid in Puerto Princesa City, Palawan

Founders of Yamang Bukid started the business producing food supplements using indigenous organic products, primarily turmeric tea. Their desire to spread alternative and science-based farming techniques led them to establish a training center at the farm to promote not just sustainable farming but also agro-tourism. They teach farmers how to produce crops efficiently and turn them into lucrative products.

In 2019, before the pandemic, Yamang Bukid drew more than 250,000 local and foreign visitors , making it one of the more popular destinations in Palawan. Main attractions are the farm’s flower gardens and local delicacies, such as a glutinous rice cake cooked in bamboo and flavored with medicinal herbs.

The farm boasts of 300 employees; most of them used to engage in illegal logging or tree poaching.

The Future Farms campaign also features other farms in Luzon and the Visayas region of the country. These are Diaspora Farm and Resort in Bacolor, Pampanga; Amancio Nicolas Agri-Tourism Academy in Cordon, Isabela; Orchard Valley Farm in Pavia, Iloilo; Vita Isola Leisure Farm in Loon, Bohol; and Damires Hills Tierra Verde in Janiuay, Iloilo.

Visit philippines.travel/futurefarms for more information on the Philippine Department of Tourism’s Farm Tourism partner destinations.

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Sustainable Practices and Challenges of Farm Destinations

Tourism is one of the most significant industries worldwide. In the Philippines, farm destinations impact tourist growth that they become valuable tourism assets. As the notion of sustainable rural tourism gains ground as a viable strategy for tackling rural restructuring and agricultural degradation, the role of stakeholders is necessary. This study assessed the degree of agreement of 128 stakeholders on sustainable practices and challenges of sustainable tourism in Mendez, Cavite, Philippines. Data gathered were analyzed using mean and standard deviation. The findings revealed that stakeholders “Strongly Agree” that farm destinations in Mendez, Cavite adopt sustainable practices on economic and environmental dimensions and “Agree” that farm destinations adopt social sustainability practices. Using recycled resources to save, promoting safety conditions, and using the waste segregation technique generated the highest degree of agreement from the stakeholders. The need to use technology and innovative farm practices to increase productivity and the establishment of a small museum necessary for cultural heritage enrichment got the lowest generated mean. Sustainability challenges to be addressed farm destinations’ lack of partnership with the residents and the need for training to enhance the skills of farmworkers.

Keywords: farm tourism, stakeholders, sustainable practices, challenges

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Volume 3 Issue 2

Hermilina Ambunan Mendoza

Cite this article:

Mendoza, H.A. (2022). Sustainable Practices and Challenges of Farm Destinations. International Journal of Academe and Industry Research, Volume 3 Issue 2, pp. 1 - 22. DOI: https://doi.org/10.53378/352889

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DOT, FAO team up for sustainable farm tourism in PH

The Department of Tourism (DOT) will team up with the Food and Agriculture Organization (FAO) to promote farm tourism and help the country’s tourism industry recover from the COVID–19 pandemic.

The partnership with FAO, the United Nations agency that leads efforts to achieve food security and fight world hunger and malnutrition, will launch a program to make farm tourism in select areas of the country more sustainable and adaptable.

Tourism Secretary Bernadette Romulo-Puyat today said the DOT team will meet with the FAO this month to finalize details of the program.

“By working with FAO, the DOT aims to link farm tourism to sustainable agricultural practices. The objective is to equip our farm workers and fisherfolk with the skills and infrastructure support they need to survive these hard times,” said Puyat.

Farm tourism is a concept which combines tourism and agriculture by drawing visitors to the farms to experience unique agriculture activities like harvesting agricultural produce, feeding and raising animals, fishing, camping, hiking and even sampling local cuisine.

Puyat added that in spite of the pandemic, farm tourism is an “important pillar for employment” and still holds huge potentials to provide food sufficiency and additional income for farmers and fisherfolk.

The three–year pilot program stipulated in the recently signed Memorandum of Understanding (MoU) between the DOT and FAO, will have three areas of focus. They are:

1) Enhancing complementation between tourism and agricultural programming in the country; 2) The provision of technical support on capacity building, research and development, marketing and advocacy, and technological development to promote farm tourism development; and 3) The conduct of pilot activities in select farm tourism sites.

“This partnership with the DOT will truly ignite the development and the recovery of the tourism and agriculture sectors in the Philippines, which were both heavily devastated by the prevailing pandemic,” said Ms. Xiangjun Yao, interim representative of FAO to the Philippines.

Puyat and Yao signed the MoU during the first National Farm Tourism Online Summit on June 16, 2020.

Published:February 11, 2021

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DOT launches 1st North Luzon Travel Fair

Tourism chief to lead PHL contingent to WTM, brings listening tours to FILCOM in UK

PBBM oks easing of stringent travel restrictions

PHITEX 2022 yields record high 173M sales leads

One Health Pass replaced with PHL’s ‘simpler’ eARRIVAL CARD system

Philippine Experience Caravans to roll out 2023 – Frasco

DOT relaunches Philippine Tourism Awards

DOT exceeds 2022 target arrivals; PBBM rallies support for tourism as admin’s priority sector

Siargao, a priority for Tourism Development — Frasco

STATEMENT OF TOURISM SECRETARY CHRISTINA GARCIA FRASCO

DOT bares tourism wins under PBBM’s first 100 days

Tourist Rest Areas for PHL’s top destination – Cebu

Tourist Rest Areas launched in Mindanao

FY 2023 DOT budget submitted to plenary; Senators press for higher tourism budget

DOT celebrates Philippines’ back to back wins at Conde Naste Traveler Readers’ Choice Awards; Boracay claims spot as top island in Asia anew

Frasco secures CA nod as Tourism Chief

DOT receives HOR nod for P3.573 B budget for 2023

First ever DOT-DOLE nat’l tourism job fair opens

Tourism Chief tackles plans to revive industry, entices foreign investors in New York briefing

PBBM pronouncements at UN meet an “excellent representation” of PHL – Secretary Frasco

DOT-DOLE 1st Philippine Tourism Job Fair pre-registration now open, more than 7k jobs available to tourism job seekers- Sec. Frasco

STATEMENT OF TOURISM SECRETARY CHRISTINA GARCIA FRASCO ON THE LIFTING OF OUTDOOR MASK MANDATE IN THE PHILIPPINES

DOT muling pinarangalan ng Selyo ng Kahusayan sa Serbisyo Publiko 2022

DOT Chief welcomes IATF recommendation to make masking optional when outdoors

Phl scores back to back win in WTA Asia; Intramuros hailed as Asia’s Leading Tourist Attraction of 2022

Frasco lays out DOT plans and programs for industry recovery; lawmakers bat for higher DOT budget

More than 1,500 tourism jobs to be offered in joint DOT-DOLE job fair

Dot to ink tourism job fair program – trabaho, turismo, asenso with dole; domestic, international jobs to be available to tourism job hunters.

Thailand to offer tourism job opportunities to Filipinos– Frasco

PHL tourism chief pushes for increased connectivity, interoperability of vax certs, equalization of opportunities, and sustainability in APEC tourism ministers’ meet

Philippines strengthens tourism ties with Thailand

DOT TRAINS BOHOL VENDORS ON FILIPINO BRAND OF SERVICE EXCELLENCE

20 intl, local dive and marine experts take centerstage at PHIDEX 2022

Measures in place to ensure safe travel to PHL – Tourism Chief

FRASCO OPTIMISTIC OF PH TOURISM RESURGENCE, LAUDS CEBU TOURISM SUCCESS

Frasco eyes visitor-friendly, “distinctly Filipino” air, seaports in PHL

DOT celebrates Philippine Accessible Disability Services, Inc. (PADS) Dragon Boat Team historic four gold medal haul

DOT to facilitate interagency effort to strengthen Filipino Brand of Service

DOT to coordinate on quake-hit tourist destinations, heritage sites

PBBM cites tourism as top-priority; orders infra development, enhancement of Filipino brand

DOT chief takes “Listening Tours” to Luzon

DOT Chief affirms support to National Museum of the Philippines; proposes inclusion of museums in tourism circuits

Boracay, Palawan and Cebu hailed World’s Best Islands; DOT celebrates back-to-back accolades for PHL destinations

Marcos push for Tourism Infra strengthens industry, raises PHL global position – DOT Chief

DOT lauds Boracay’s inclusion in TIME’s 50 World’s Greatest Places of 2022

DOT lauds Cebu-based group win in int’l dance competition

Statement of tourism secretary christina garcia frasco on banaue.

Tourism Chief Frasco kicks off listening tours in VisMin, encourages officials to reach out to LGUs, stakeholders

Tourism chief Frasco to go on ‘listening tours’ starting this week

Dot reports increase in domestic tourism in 2021.

Incoming tourism chief receives warm welcome from employees, vows to bring “LGU perspective” to DOT

DOT’s Philippine International Dive Expo (PHIDEX) returns to Manila next month

First Davao Dive Expo slated on June 24

DOT touts ‘future farms’ as new and sustainable tourist attractions

DOT pitches PHL as ideal retirement destination in Japan Expo

DOT positions New Clark City as premier tourism investment hub

PH’s significant recovery in travel and tourism hot topic in Routes Asia 2022

DOT’s KAIN NA! takes foodies to a multi-sensory adventure

DOT Presents “Escape: Stories from the Road” Podcast

Second (2nd) Online Master TESOL Certification Course

DOT, MMC Foundation partnership brings ER bikes to three Metro Manila tourist sites

DOT spotlights PWDs and women in tourism with new “It’s More Fun for All” campaign

Media release from the department of tourism.

PHL scraps COVID pre-departure test for fully vaccinated, boostered tourists

DENR, DOT and DILG unveil Year of Protected Areas (YoPA) Campaign marking 90th anniversary of Protected Area establishment in the Philippines

Department of Tourism and Mickey Go Philippines introduce Pinoy Mickey Funko Pops

DOT launches “Keep the Fun Going” sustainable tourism campaign with gamified challenges

DOT reminds AEs on proper flag etiquette

DOT 49th Anniversary speech of the Tourism Secretary

DOT pushes for 100% vaccination of active tourism workers

DOT calls for lowering of testing price cap, certification of more saliva test facilities

PHL may be next filming location as Tourism Summit brings in Hollywood execs

WTTC Investment Tour Highlights Viable Opportunities in Clark, Central Luzon

WTTC lauds PH successful hosting of Int’l tourism Summit

Closing and Congratulatory Message during the Closing Ceremony of the 21st WTTC Global Summit of the DOT Secretary

WTTC: ‘Astonishing Recovery’ for Philippines’ tourism sector

World Travel & Tourism Council (WTTC) Exhibition Booths

WTTC Opening Ceremony Welcome Remarks of the DOT Secretary

WTTC bullish on PH tourism recovery amid Covid-19 pandemic

PHL Foreign tourist arrivals breach 200k mark – DOT Chief

DOT, partner agencies celebrate Filipino Food Month

WTTC announces speakers for its 21st Global Summit in the Philippines

DOT seeks return of Korean tourists, PH’s top market

DOT inks partnership with PNP, PDEA to beef up security in tourist destinations

DOT Launches Digital Travel Magazine “7641”

PHL says “All systems go for full reopening on April 1”; Removes EED as entry requirement

Phl logs more than 100,000 visitor arrivals since feb. 10 reopening.

DOT meets with Japanese tourism execs to boost inbound tourism arrivals

Statement of the DOT on hotel rooms occupancy guidelines

PH opens doors to all foreign tourists with easing of arrival requirements starting April 1

Travel to PHL is “easier”, more fun – Puyat

DOT Launches “Sounds More Fun in the Philippines” Playlist on Spotify

DOT hopeful on higher tourism growth with downgrading of NCR, 38 areas to Alert Level 1

Intramuros visitors up by 132% in February

DOT bares higher tourist influx since reopening

Dot welcomes iatf approval to accept the national vaxcert of 12 additional countries.

PH receives 9,283 inbound tourists; DOT upbeat on higher arrivals in months ahead

Puyat: Walk-in booster shots available for Boracay visitors

All systems go for PHL reopening for international travel- Puyat

Kids’ vaccination to make family travels safe, more fun

DOT lists requirements and protocols for arriving foreign leisure guests

Save the date for the World Travel & Tourism Council Global Summit in the Philippines

DOT: PH to accept fully-vaxxed tourists from visa-free countries starting Feb. 10

DOT supports ‘Pharmacy and Drive-thru Vaccination Sites’ rollout in Baguio City

DOT Launches “ASMR Experience the Philippines” Project

Dot to hold 2-day conference on english as second language (esl).

PH cities, hotels bag ASEAN tourism awards

Booster shots rolled out for fully vaxxed tourism workers; 50% of NCR hotel staff already “boosted”

DOT trains over 30,000 tourism professionals amid pandemic

Dot welcomes eased travel movement between gcq and mgcq areas for tourism revival, hotel in ‘poblacion girl” fiasco suspended, fined, intramuros gives vulnerable population a breathing space, dot launches website with exclusive travel deals for balikbayans.

Anilao Underwater Shootout stages a successful comeback

DOT’s KAIN NA! makes a comeback in Tagaytay

Dot earns unwto citation for have a safe trip, pinas ad.

Brgy. Bojo in Aloguinsan, Cebu bags UNWTO best tourism village award

More than 95% of tourism workers in dive establishments already vaccinated against covid-19: dot.

DOT: PHL to welcome Int’l tourists soon

Dot welcomes shortened quarantine days for balikbayans, dot asks lgus to simplify entry requirements in tourist spots, miceconnect 2021 positions boracay as asia’s premier bleisure destination, dot releases latest list of domestic destinations waiving rt-pcr tests for fully vaxxed visitors, dot grants incentives to fully vaccinated individuals visiting intramuros.

Statement of the DOT on waiving RT-PCR requirement to Boracay for fully vaxxed tourists

Anilao underwater ‘shootout’ is back

Puyat, dot execs pitch ph tourism in japan travel mart, dot welcomes eased restrictions in mm under alert level 2, free swab tests for domestic tourists starting nov. 1, dot lists destinations without testing requirement, with projected 100% inoculation rate by next month, boracay will soon waive rt-pcr testing for fully vaxxed visitors.

Domestic Travel Welcome-Back: DOT, TPB launch ‘It’s More Fun with You’ ad and ‘Have a Safe Trip, Pinas’ Viber Stickers

22 divers pass dot guide training in anilao.

PH cited Asia’s top beach and dive destination anew in 2021 World Travel Awards

Dot bullish on camiguin’s reopening, boosts covid-19 vax drive, dot clarifies travel guidelines for ncr residents under alert level 4, alert level 3, good for tourism jobs and businesses as holidays near – puyat, 2nd tourism & technology forum: readying for a different future.

DOT vaccination drive for tourism workers continues in Pampanga

Dot welcomes easing of age restrictions for interzonal travel, less quarantine days for travelers an ‘encouraging development’ for tourism industry – puyat.

Vaccination of Rizal tourism workers crucial to industry’s recovery — DOT

Dot welcomes siargao, palawan and boracay win in int’l travel mag awards, over 43k safety seals issued as more businesses apply, dot backs call to shorten quarantine of fully vaxxed travelers, dot calls for cooperation to ensure success of expanded operational capacity of restaurants in ncr.

DOT lauds Samar LGU vax drive for tourism workers

Message of secretary berna romulo-puyat on the celebration of world tourism day, dot ensures compliance of accredited hotels, resorts to new iatf alert level system guidelines.

Cebu vax drive for tourism workers gains traction with more than 50% inoculated

Puyat bares phl hosting of international tourism conference in march 2022.

DOT and TikTok launch #GandaMoPinas Campaign as local borders reopen

Dot invites esl teachers to free online master tesol certification course.

DOT launches “More Fun Awaits” global campaign to showcase travel preps

Statement of the department of tourism (dot), statement of the department of tourism on the inclusion of palawan in t+l’s top islands in asia, world list, more than 50% of country’s tourism workers vaccinated against covid-19 – dot chief, intramuros site visit of dot secretary berna romulo-puyat.

Intramuros sites and Rizal Park to reopen September 16

Philippines boosts participation in expo 2020 dubai, highlights pinoy food, local tourism businesses receive dot, tpb philcare kits.

DOT, partner agencies drive up promotion of Filipino food experience

More than 7.5k tourism workers in Baguio have received Covid vax – Tourism Chief

Dot, tpb distribute p19m worth of materials to promote safety protocols.

DOT, NTF bring vaccination rollout for tourism workers in Siargao Island

DOT: 95% of tourism workers in NCR vaxxed vs Covid-19

Sustainability is key to tourism industry’s recovery — puyat, dot lauds private sector for vaccine rollout in el nido.

PHITEX 2021: Beyond Business slated for September 19-23

Puyat leads vaccination drive for Pampanga tourism workers

More than 75% of Bohol tourism workers eyed for inoculation with second vaccine roll-out

More than 70% of tourism frontliners in metro manila vaccinated vs covid-19 — puyat.

DOT and TPB SUCCESSFULLY STAGED FIRST-EVER HYBRID EDITION OF THE REGIONAL TRAVEL FAIR

Dot, bpos to hold job fair, statement of the department of tourism.

DOT targets increased inoculation of tourism workers in more destinations

Puyat: More vaccines coming for Palawan tourism workers

Dot statement on nesthy petecio’s silver medal finish in the tokyo 2020 olympics, rizal park drive-thru vax site opens; puyat hails manila’s anti-covid initiative, dot gets highest coa rating for 2nd straight year, statement of the department of tourism on the passing of heritage and cultural tourism advocate mr. ramon hofileña, statement of the department of tourism (dot) on the heightened community quarantine level implementations in ncr, more tourism workers in boracay to receive covid-19 jabs – dot, dot reiterates call for safe travel amid stricter quarantine measure, dot reminds hotels, resorts that room sharing for quarantined families is allowed, dot celebrates siargao inclusion in time magazine as one of the world’s greatest places of 2021, dot launches halal food tourism, dot backs gov’t infra program to boost tourism, dot backs iloilo bid for ‘creative city of gastronomy’ recognition from unesco, statement of the department of tourism on iatf decision allowing children five years old and above, and fully vaccinated seniors to visit outdoor areas, dot partners with viber to promote kain na foodfest, dot: 3,000 boracay tourism workers to receive covid vax, dot, tpb continues to support lgus with digital transformation projects, dot teams up with scarlet belo and cartoon network to take safe trips, dot statement on the activities of the taal volcano, bakuna by the sea: dot hails davao’s innovative approach to travel, hospitality workers, dot, tpb to roll out 2nd phase of rt-pcr financial subsidy program through pcmc, dot unveils region 1 tourism recovery plan, statement of the department of tourism on the drop of tourism contribution to gdp, dot to co-stage virtual fête de la musique june 18-21, more ncr tourism workers receive support through dot-dole program, travel for tourists of all ages from ncr plus to boracay, other mgcq areas extended to june 30, dot eyes inoculation of 5,000 bohol tourism workers, museums in ncr plus to reopen on limited capacity – dot, dot turns food tourism to high heat with 2021 kain na, terms for tourism business loans eased, dot bares tourism recovery plans for bulacan, dot and tiktok launch #sarapmagingpinoy campaign to promote local food tourism, dot launches five-year plan to develop tourism professionals, dot celebrates world environment month, highlights responsible marine wildlife interactions, statement of the department of tourism (dot) on the rt-pcr requirement for leisure travelers under iatf-eid resolution 118a, statement of the dot on iatf-eid resolution 118a, more than 16k bulacan tourism workers get dot-dole cash aid, dot orders stricter monitoring of staycation hotels and aes in gcq areas following new iatf guidelines, dot lauds inclusion of frontline tourism workers in a1 priority group, dot hosts pata summit for first hybrid mice event in 2021, over 1,400 golf workers in metro manila get dot-dole cash aid.

Central Luzon to Showcase ‘Flavors of Pampanga’, readies tourists for gastronomic experience

Dot lauds ph hotels recognized with the 2021 tripadvisor awards, 3,390 tourism workers in marinduque approved to receive p16.95m dot-dole cash aid, puyat bares tourism recovery plans for marinduque, dot proposes ‘green lane’ for fully vaccinated travelers, dot hails expansion of priority vaccination to a4 cluster, including tourism frontliners, 5,986 staycation rooms open for guests from ncr plus, intramuros to open fort santiago, baluarte de san diego to visitors may 17, dot statement on the proposed vaccination center in nayong pilipino, dot welcomes iatf decision to ease travel in ncr plus, 221m cash aid approved for 44k tourism workers in western visayas, statement of the department of tourism (dot) on the collected garbage from the waters of samal island, davao del norte, statement of the department of tourism (dot) on the reported violations of a hotel in davao city, dot to host hybrid pata annual event for adventure travel, p1.5m cash aid approved for 295 intramuros tourism workers, updates on the vaccination of tourism workers, labor day vax for tourism workers, more than 400k displaced tourism workers get dot-dole cash aid, philippine tourism and mice industry to bounce back with the hosting of wttc global summit, dot, manila lgu ink mobile hospital deal, dot-accredited establishment staysafe.ph-users, eligible for safety seal certification, dot grants the wttc safe travels stamp to 33 more hotels nationwide, dot welcomes proposals to convert tourism sites to temporary medical facilities, dot lauds repurposed hotels, calls for ‘bayanihan’ vs covid, dot approves use of burnham green and quirino grandstand in rizal park for temporary mobile hospital and drive-thru vaccination site, dot celebrates saud beach inclusion in the 25 most beautiful beaches in the world list of travel and leisure, 67k displaced tourism workers of ncr+ receive dot-dole cash aid, statement of the department of tourism on the vaccination facility in nayong pilipino property, statement of the department of tourism regarding the alleged birthday “super spreader” event in boracay, dot eyes adoption of covid-19 digital travel pass, dot statement on ecq extension in ncr plus, phl, dot nominated at asia edition of 2021 world travel awards, dot pushes for inclusion of other tourism workers in priority group a4, strict new guidelines set for hotels under ecq; lenten ‘staycations’ within ncr plus suspended, dot statement on ecq for ncr+ areas, dot statement on holy week, rizal park and paco park adjust visiting hours, remain open for physical exercise, dot statement on biatf measures for boracay, tpb philippines spearheads tourism and technology forum (ttf), dot statement on coron tourist with falsified travel documents, dot supports rizal tourism circuit on food, faith, art, adventure and nature, the ‘fun’ continues: philippines joins digital itb berlin, dot to spur domestic tourism in rizal, dot’s stdp program to enhance resiliency of phl destinations – puyat, dot sustains online presence with ‘wake up in ph’ campaign and safety travel advisories, dot greenlights partial operations of hotel restaurants on june 15, dot eyes tourism recovery as more destinations may reopen, domestic travel to drive recovery of tourism industry, says survey, dot hails revival of tourist cops, tourism will recover well, dot chief vows, dot celebrates hidden beach, palawan’s inclusion in cnt’s best beaches in the world, tourism industry hikes share in gdp to 13%; puyat sees strong recovery from pandemic, dot pushes stringent guidelines for stakeholders across the nation, biatf denounces travelers’ breach of entry protocol to boracay, dot lauds partnership model for safe and sustainable tourism in boracay, dot issues guidelines on tourist land transport services, iatf–eid resolution reiterates ‘dot certificate of authority’ as requisite to operate, dot issues protocols on restaurant operations under the new normal, dot welcomes ph ‘rising stars in travel’ citation by forbes.com, dot, dti to roll out health and safety guidelines, digital solutions for restaurants, dot, attached agencies promote digital tourism, tourism chief reminds hotels, resorts: no dot certificate, no business operations during mgcq, dot assists 36,000 tourists during covid-19 crisis, dot webinar tackles digital as the new normal, dot welcomes the resumption of tourism operations in areas under mgcq, trust and health safety key to phl tourism recovery – dot chief, puyat on reopening tourism: ‘do it slowly but surely’, dot brings home 84 tourists stranded in eastern visayas, dot supports coron’s sustainable tourism development to bounce back, dot welcomes puerto princesa reopening to domestic tourists, dot urges for more wttc safe travels stamp applications, boracay’s white beach, el nido’s nacpan beach among tripadvisor’s top beaches in asia, dot statement on uniform travel protocols, dot supports the safe reopening of negros oriental, puyat affirms support for siquijor’s reopening, dot statement on el nido’s swift action against tourists with false covid test records, dot supports dilg’s streamlining of travel requirements, dot assists 98 stranded tourists in western mindanao, dot assists 246 tourists stranded in bicol, dot response team assists 1004 tourists stranded in caraga region, statement of tourism secretary bernadette romulo-puyat, dot8 springs stranded tourists, total assisted travelers now at 11,000, dot assists stranded tourists in central luzon, dot response teams assist over 10,000 travelers, dot announces the guidelines on hotels and other accommodation establishments during the enhanced community quarantine, dot chief: innovation to spur food tourism in new normal, dot webinar tackles heritage site conservation and use amid pandemic, dot banners “filipino brand of service”; assists over 35,000 tourists amid pandemic, dot to jumpstart domestic tourism under stricter protocols with iatf and lgus, dot partners with wttc to share experts’ tourism outlook, recovery plans, dot regulates hotel food deliveries, dot: tourism industry up to tough challenges on path to recovery, more than 155,000 tourism sector workers receive first tranche of dof wage subsidy program, dot mounts sweeper flights; brings home 1000 stranded domestic tourists, dot webinar tackles recovery, future of phl’s m.i.c.e., statement of the department of tourism (dot) on the iatf–eid authorization to mount sweeper flights, statement of secretary bernadette romulo puyat on the passing of former dot secretary ramon jimenez, jr., dot–ncr assists 24,000 in–transit nationals amid ecq of luzon, dot and ssi support philippine food producers in online philippine harvest, dot provides virtual backgrounds for video calls to encourage “travel from home”, dot offers online “enhanced opportunity” training for tourism stakeholders, dot-region 6 delivers filipino brand of service in crisis, dot outlines tourism response, post–covid 19 recovery plan to aid private sector, dot issues guidelines defining “new normal” for accommodation establishments, 24,836 hotel rooms reserved for ofws’ quarantine, bpo staff use – dot chief, stranded tourists welcome extended stay in batanes, dot welcomes lifting of travel ban for outbound passengers, recovery flights, tourism transport to continue for stranded passengers, statement of the department of tourism (dot) on covid-19 local transmission, dot statement on the curfew recommendation for lgus, dot, turkish airlines form partnership to increase philippine tourism from europe and mediterranean source markets, dot celebrates first run of the philippine international hot air balloon fiesta in calabarzon, puyat convenes tourism council; invites public to travel within ph, international visitor receipts hit usd 9.31b in 2019, 20.81% up from 2018, dot postpones nationwide mall sale to prioritize safety of citizens, department of tourism unveils new ad inspired by the abakada alphabet, highlighting unique filipino culture, puyat advocates for cultural and ecotourism in the new normal, relive the history of intramuros city with augmented reality app experience philippines, dot: 1st phl shopping fest kicks off march 1st, doh, dilg and dot give public gatherings green light, 2019 international arrivals exceed target with 8.26 million visitors to the philippines, dot welcomes lifting of taiwan travel ban, joint statement of the department of tourism and tourism congress of the philippines, dot backs “balik sa bohol” for tourism industry revival, intramuros reopens in the new normal, relaxed and standard health protocols, personalized trips key to tourism recovery, says latest philippine travel survey, dot files falsification raps against boracay tourists with forged covid test results, dot: reclassification of industries to hasten recovery, dot statement following the president’s latest directive to contain the ncov, guidelines in handling guests in tourism enterpises in the advent of ncov global health emergency, puyat eyes isabela as top agro-ecotourism destination, dot, dti inspect hotels and restaurants’ compliance with health and safety protocols, dot chief checks readiness of palawan, fresh produce at your doorstep, courtesy of dot–grab tie–up, dot ‘seal of good housekeeping’ boosts confidence among restos amid pandemic – puyat, dot celebrates as palawan reclaims best island in the world citation, tourism chief bullish on english schools’ recovery, meetings, conventions allowed only under mgcq at 50% capacity – dot, boracay now open to youths, seniors from region, dot chief lauds senate approval of bayanihan 2 on final reading, cites plans for 10b stimulus fund, “think out of the box,” tourism industry urged in dot webinar, dot assures tourist stakeholders of all–out support for slow reopening, puyat meets with bohol execs to tackle tourism situation, recovery plans, dot, cloud panda ph launches phl harvest e-commerce site, statement of dot, dot to scale up baguio’s ridge to reef travel bubble plan across phl, dot celebrates “surprisingly spectacular diving” tag of 3 phl dive sites by lonely planet, phl bags best overseas diving award 2020, statement of department of tourism, dot’s phidex 2020 goes digital, dot-dole amended jmc further expands coverage of beneficiaries, dot welcomes new protocols for arriving passengers, dot bats for a more fun, safe and sustainable laguna, dot chief: green corridors are critical to tourism recovery, dot statement on destination test requirements, dot statement on boracay tourists, dot welcomes asean as a single tourism destination, iatf allows baguio hotels to receive domestic tourists under gcq, raising the bar of filipino hospitality with the leadership excellence series 2021, dot lauds inclusion of tourism frontliners in priority group for vaccination, dot’s ‘kain na’ cooks up online food fest, phl hosts 3rd asean meet on tourism professionals; dot commits to beef up competency of tourism workforce in the new normal, safety marshalls to ensure physical distancing when beaches, resorts reopen, 10,000 bpo jobs for displaced tourism workers, zero interest loans, no collateral, easy terms for distressed tourism businesses, puyat to grace baguio reopening; dot to go big on domestic tourism in 2021, chocolate, coffee, tea take centerstage in dot’s kain na food festival, dot receives safetravels stamp from world tourism body, puyat launches baguio’s vis.i.t.a. platform, reopening of boracay to more markets builds momentum for domestic tourism revival, puyat: even in most unusual ways, tourism must stay alive, message of tourism secretary bernadette romulo-puyat on the celebration of the world tourism day, dot statement on the city garden grand hotel, dot chief supports negrense cookbook launch, vows continued support to thriving food tourism scene in western visayas, dot statement on the closure of makati shangri-la hotel, dot pledges to help negros occidental get ready for more domestic tourists, dot welcomes the first two recipients of the wttc safe travel stamp, dot statement on baguio party incident, dot welcomes iatf decision to allow balikbayans, dot launches “have a safe trip, pinas” to promote safe travels and support tourism workers, dot celebrates ph’s victory as world’s leading dive destination and tourist attraction for intramuros in 2020, dot welcomes coron’s reopening on dec. 1 with health and safety measures in place, dot aims for data-driven response to tourism recovery under new normal with survey, dot backs enhanced contact tracing; announces low-cost covid tests with up-pgh for boracay-bound tourists, puyat encourages affected tourism workforce to avail of the expanded dot-dole financial assistance, dot welcomes strides to reboot mice, puyat visits batangas, shores up dive tourism, statement of the dot on cebu resort incident, dot presents virtual concert to promote manila’s cultural heritage sites, dot, makatimed foundation forge partnership for tourism destination health security, dot launches webinar training on reducing single-use plastics for hospitality sector, dot to assist zambales in safe and gradual tourism reopening, dot bats for uniform lgu travel requirements, dot, tpb promote pinoy christmas through music, dot’s 2020 kain na satisfies christmas cravings on fourth leg, dot’s 2020 kain na satisfies christmas cravings on fourth leg, dot prepares local destinations, accommodation establishments for wttc safe travels stamp application, 27,000 displaced tourism workers of car receive dot-dole financial assistance, dot backs temporary suspension of flights from uk, dot inspires balikbayans to come home with ‘balikan ang pilipinas’ campaign, dot, tpb expand rt-pcr financial subsidy program for 11,600 tourists through pcmc, dot reiterates penalties for quarantine hotels used for staycation and other purposes.

Agriculture: New Tourism Innovation

Fruit growing is farm work that can be shared with visitors. Courtesy H Tacio.

Foreigners usually picture the Philippines as a place of dreamy golden beaches, shimmering azure waters, blue skies and gently swaying palms. But there is a new wave in tourism across the country – especially for those interested in sustainability. Farm tourism is the new attraction. By Henrylito D. Tacio .

Davao, September 2020. In the Philippines, the Republic Act No. 10816 , otherwise known as the Farm Tourism Development Act, defines farm tourism as “the practice of attracting visitors and tourists to farm areas for production, educational and recreational purposes.” As a reason to visit, it is becoming increasingly popular in the Philippines.

Any agriculture or fishery-based activity that brings people to be educated or trained on farming and related activities, or just provides a venue for outdoor recreation and family outings cane be called farm tourism. “It ranges from very (sophisticated) tourist farms to very simple … farms,” said Senator Cynthia Villar, author of Act No. 10816. “They are the same thing; it’s about being creative,”

Indeed, the range is wide. Name it and the Philippines has it, says Dr. Maria Celeste H. Cadiz, an expert on farm tourism from the Laguna-based Southeast Asian Regional Center for Graduate Study and Research in Agriculture ( SEARCA ).

Author of the Farm Tourism Act, Senator Cynthia Villar. Courtesy C.Villar.

“There are several benefits to farm tourism,” says Dr. Cadiz.  “It provides additional income to the community; it promotes local products and culture … but most importantly, environmental problems like cutting of trees, monoculture, and the use of chemicals, among others, are addressed and talked about.”

Like other enterprises, farm tourism has its challenges, particularly from the point of view of the operator.  These include difficulty in finding sufficient labour, whether to go organic or conventional, what kind of physical infrastructure, availability of internet, garbage facilities, good roads, and climate change.

But despite these, the Philippines is now among top agri-tourism destinations in the world, according to local hotel marketing expert Rose H. Libongco.

“Farm tourism sites have boosted Philippines’ tourism potential and the country is now a top agri-tourism destination,” she said. Foreign visitor arrivals in the sector are growing by more than 10%, according to a recent press statement, with the bulk of foreign tourists coming from Korea and Japan, 22.2% and 8.68%, respectively, with tourists from Australia, Canada, Taiwan, and the UK all making up a significant added percentage of farm tourists.

Libongco noted that the Philippines is rich in natural resources and biodiversity, with a strong farming heritage reflected in folk songs.  As well, its innate hospitality and openness to visitors all make the sector attractive to visitors. As an example, La Union region – known as the country’s surfing capital - also includes grape farms in Bauang and a swag of family farms. Tourism reportedly provided jobs to 100 locals and 50 household members with numbers growing to 18,000 visitors in 2017, growing from 7,000 in 2016.

Farm tourists get to join in with real farming activities such as milking goats. Courtesy H. Tacio.

In Laguna, the Villa Socorro Farm is an agri-eco village that adopts best green business practices and is a participant in the Global Green Growth Institute. It practices rain water harvesting, and grows native  saba  bananas. People who visit can check out its plant-to-pack site and take home farm products: corn pops ( wasabi shoyu ), banana crisps in caramelized sugar, “Sabanana” cider vinegar, “atsarampalaya” pickled bitter melon, and Ilocos  bagnet   chicharron, all produced on site.

And in Toril, the nearby Eden Nature Park and Resort – a once-barren piece of land - now provides a relaxing alternative to Davao city, offering cool weather and unpolluted air.  There, tomatoes, cucumbers, and spices are grown organically; several varieties of hydroponically-grown lettuce and more are grown using the state-of-the-art technology. These and more are served fresh at the site’s Vista Restaurant to visitors from around the world – and the farm tourism movement gathers more pace.

“The Philippines is an agricultural country, with two-thirds of its population involved directly and indirectly in agriculture,” said Senator Villar, emphasising also the  important contribution of the sector in national growth and development, and in bringing improved opportunities to an underdeveloped part of the community.

“(Another) reason why we passed (the Act) was because we wanted to add to the income of the farmers; they are among the poorest in the country.”

This story was awarded Best Agri Tourism Reporting at the 44th Philippine Agricultural Journalists Binhi Awards event.

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When a farm becomes a tourist attraction

B y Henrylito D. Tacio  

Foreigners usually think of the Philippines as a place of dreamy golden beaches, shimmering azure waters, blue skies and gently swaying palms. But there is a new wave in tourism across the country – especially for those interested in sustainability. Farm tourism has become the new norm in travel.

The Republic Act No. 10816, otherwise known as the Farm Tourism Development Act, defines farm tourism as “the practice of attracting visitors and tourists to farm areas for production, educational and recreational purposes.” As a reason to visit, it is becoming increasingly popular in the country.

The activities vary, depending on the farm that is visited.

“It ranges from very (sophisticated) tourist farms to very simple … farms,” pointed out Senator Cynthia Villar, author of Act No. 10816. “They are the same thing; it’s about being creative.”

Vegetable gardens are also scattered all over the resort. (Henrylito Tacio)

The Philippines is the largest archipelago in the world with 7,641 islands, of which about 2,000 are inhabited. The total land area is estimated to be about 30,000 million hectares, with about 11 hectares classified as agricultural lands, according to Asia Research Media.

The Asian country has a maritime tropical climate with two distinct seasons – the rainy and dry seasons – making it an ideal place for farming. Located in the so-called Pacific Ring of Fire, volcanic activities also ensure the fertility of the soil.

Since 2018, the Department of Tourism (DOT) has been strengthening the development and promotion of farm tourism as a major tourist product. It supports stakeholders in innovating and diversifying farm sites around the country to include recreational and leisure activities for tourists in addition to food and wellness.

“Shake the hands that feed you,” said former Tourism Secretary Berna Romulo-Puyat.  

What most Filipinos don’t know is that the Philippines is now among the world’s top farm tourism destinations. That’s according to the Laguna-based Southeast Asian Regional Center for Graduate Study and Research in Agriculture (SEARCA). It is now at par with other farm tourism sites all over the globe, including Taiwan, Hawaii, Tuscany, Mallorca, California and Brazil.

Davao City, the country’s largest city in terms of land area, has its own shares of farm tourism destinations. There are several of them but one that attracts more tourists than others is the 80-hectare Eden Nature Park and Resort, located in Toril. 

“Eden is the living legacy that my parents left behind,” said Miguel M. Ayala, the chairman of the resort and JVA Group of Companies. He is the son of Jesus “Chito” V. Ayala (JVA) and Fe Misa Ayala.

At 2,650 feet above sea level, Eden offers breathtaking views of Davao City and the Davao Gulf. “This place was a remnant of logging concessionaires in the 1970s and was covered only by a blanket of wild grass,” said Brenda Ocampo, when she was still the resort’s marketing manager.

It was the late Ayala who saw the potential of the place in 1971. He bought the barren area and made terraces carved out of the mountain slope. To revitalize the area, he planted thousands of pine trees all over the place. 

An iconic carabao statue where people have their souvenir photos taken.

Today, there are over 100,000 pine trees spread across about 80 hectares, making the resort 95-percent man-made. Some of the pine trees are planted in areas where there are cottages. Guests can walk under the canopies and not feel the scorching heat of the sun as only a few rays of sun could hit your skin.

In areas not planted to pine trees, various fruits were planted. As the place is good for growing mangosteen, about three hectares were allotted to the fruit crop. Mangosteen is considered the queen of tropical fruits.

About five hectares are planted to dragon fruit, the yellow variety. These are harvested twice a year: the peak season is from August to October while the low season is January. These are sold locally although some of them are exported to Japan.  

A piece of trivia: Dragon fruit is a native to southern Mexico and Central America. It is also called pitaya, pitahaya and strawberry pear. The most common type has bright red skin with green scales that resemble a dragon – hence the name.  

Other fruits planted include marang, durian, avocado, guava, and santol. Cacao, from which chocolate gets its start, is also grown as an intercrop of some of these fruit trees. During the time of the presidency of Rodrigo R. Duterte, Davao Region was declared the Cacao Capital of the Philippines with Davao City as the Chocolate Capital of the Philippines.

When Ayala bought the land, he saw some bamboo growing naturally. Those were not harvested but instead they were allowed to grow for aesthetic reasons. To pay homage to the world’s tallest grass, it has created a bamboo maze, which reminds you of the movie The Shining – but without the snow, of course. It takes about 8-10 minutes to complete the maze.

Eden also practices organic farming in the form of hydroponics. Occupying about three hectares, it involves growing vegetables anchored in containers with a solution of water and nutrients.

Two greenhouses are used to grow several varieties of the lettuce. Other crops grown are Japanese tomatoes and cucumber. Some of the harvested vegetables, about 4-5 kilograms daily, are used in the resort’s restaurant.

Aside from being organically-grown, hydroponics offers several advantages, notably a decrease in water usage. Studies have shown that to grow one kilogram of tomato using intensive farming methods, for instance, requires 400 liters. In comparison, growing the same amount of tomato using hydroponics, only 70 kilograms of water is used.

The lettuce and tomatoes served at the resort’s restaurant are grown in a hydroponic setup. (Henrylito Tacio)

Not far from the hydroponics is the 2,000-square-meter fishpond where hito (catfish) and tilapia are being raised. Guests and visitors can do fishing here while those who don’t want to do fishing can stay at the cottage. There’s no limit of how many kilos visitors can catch. All they have to do is pay all the fish they caught. In fact, they can ask some resort personnel to cook the fish for them.

The resort is also concerned with the country’s flora and fauna. So much so that it includes as part of its itinerary some areas where visitors and guests can have a close encounter with Philippine deer and butterflies.  

The Deer Park serves as the domicile of over thirty deer. At the Butterfly Garden, visitors can actually play with these familiar, colorful insects while taking the path around the 2,000-square-meter garden.

The power of flowers is also apparent in the resort. From her travels abroad, the idea of putting a flower garden came to Mrs. Fe Ayala. Some of the flowers grown were from the resort and nearby places but most of those gracing the garden were brought by the owner from her travels abroad. This is the first stopover for those who will take a guided tour. Most people go down from the vehicle and run here and there to have their souvenir photos taken.

Among those flowers you can find are sunflower, jade vine, blue salvia, amaranthus, coral vine, peace lily, cat’s tail, billy button, blue rose, buddleia lavender, gerbera, St. Joseph coat, marigold and the very popular mickey mouse, among others. Most of these are replanted quarterly.

More flowers, which are grandma’s favorite, can be found at Lola’s Garden. This place is famous for its carabao statue and wishing well, whose water is decorated with various colors of gumamela flowers. From here, you can take the breathtaking view of the Davao Gulf.  

The flower garden, the second stop-over, is a hit among visitors as they have their pictures taken here from all angles. (Henrylito Tacio)

Eden’s day tour takes about almost an hour. And there were only three stopovers where the tourists could take photos of themselves.

There are rooms, cottages, mountain villas and suites available for rent just in case you want to stay for the night or spend the entire day there. Check with the Activity Center, the information nerve, for the accommodation and overnight rates.

By the way, the park was named after the barangay where it is situated. According to some people, the barangay was named in honor of a beautiful resident named Edeng. Her Japanese husband reportedly couldn’t pronounce her name correctly, so he called her Eden.  Because of her beauty, the barangay was named after her. 

Photos b y Henrylito D. Tacio

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Agritourism in the Philippines: Forging New Heights as an Agritourism Destination

by Leslie | Oct 14, 2020 | Blog | 1 comment

Given the country’s fertile soil, tropical climate, abundant natural resources, rich farming culture and genuine hospitality of Filipinos, the Philippines is very well-positioned for agritourism.

Agriculture has always been part of Filipino culture. This is who we are – a country with abundant natural resources, inhabited by warm hospitable people who know how to till the land. Acknowledging its importance and proudly sharing it with the world only intensifies our great love for the Philippines.

A local farmer planting rice at Cadapdapan Rice Terraces in Anda, Bohol

Philippines: One of the Top 8 Agritourism Destinations in the World

For a country that excels in both industries such as agriculture and tourism, there is no doubt of our potential to become an “agritourism destination”. In fact, the Philippines was named as  one of the  Top 8 Agritourism Destinations in the World  in 2018. Also joining the list are countries such as Taiwan, Hawaii, Tuscany, Grenada, Mallorca, California, and Brazil.

What makes the Philippines stand out are factors such as multiple agritourism sites, huge plantations scattered across its vast archipelago, exotic tropical fruits and our English-speaking population.

Tropical fruits that are abundantly grown in the Philippines   | Source: Shutterstock  | Photo by: Anna Pustinnykova| Shutterstock ID:  586666994

Being part of the Top 8 list helps propel our initiatives to escalate this niche. Our  inclination to agritourism can help create better ways to ensure that the tourism industry is made more sustainable.

DOT’s Direction: Agritourism in the Philippines

The Department of Tourism (DOT) along with the Department of Agriculture (DA) are driven to bring agritourism in the Philippines into new heights.

It might be interesting to note that, our current DOT Secretary Puyat also served as the undersecretary of the Department of Agriculture (DA) for 12 years – this creates a strong foundation making her the rightful person to maneuver us towards agritourism.  She said, “Our tourism industry in the Philippines has been promoting the inclusive development of the countryside, supporting our farmers, Indigenous Peoples, women, and other marginalized groups through sustainable programs that uplift and empower.”  | Source: Department of Tourism

Agritourism: Agriculture Tourism Defined

Agritourism came from the two words “ agriculture ” and “ tourism ”.

Agri-tourism (also referred to as “farm tourism” ), as defined by DOT, is a form of tourism activity conducted in a rural farm area which may include tending to farm animals, planting, harvesting and processing of farm products. It covers attractions, activities, services and amenities as well as other resources of the area to promote an appreciation of the local culture, heritage and traditions through personal contact with the local people.  | Source: Bureau of Agricultural Research

Agritourism, therefore, puts emphasis on showcasing nature and the good harvest. It usually takes place in rural or less developed areas where agriculture is the main source of income of the local community.  It allows the local community to share and invite people to come, see, participate and appreciate the agricultural landscape and cultural heritage of the place.

The endless land of pineapple plantation in Bukidnon

Agri-Tourism is the best option for farmers to prosper now a days. So how our Govt. Can help us develop this big opportunity. We have a farm suited for the idea.

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Tourism From The Report: Philippines 2021 View in Online Reader

Tourism played a central role in the Philippines’ economic development in the years leading to 2020, and an increasing emphasis on sustainability underscores the sector’s importance for the coming years. While the popular island of Boracay has long drawn tourists, local authorities continue work to diversify destinations through the creation of tourism enterprise zones. These endeavours, as well as those aimed at widening source markets, have laid the groundwork for an expanded yet more tailored offering. Although the 2020 Covid-19 pandemic heavily impacted tourism, Philippine policymakers and stakeholders are looking to adapt the sector’s offering and prioritise domestic tourism to support the national recovery. Enhanced health and safety measures have been implemented to align hotels, tourism sites and other services with the demands of the new normal. Meanwhile, a shift towards digitalisation and the use of technology to upskill the workforce are readying the sector for the future. This chapter contains an interview with Aileen Clemente, Chairman and President, Rajah Travel.

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Tourism in the Philippines

Applied Management Perspectives

• Richard S. Aquino 0 ,
• Brooke A. Porter 1

University of Canterbury, Christchurch, New Zealand

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Auckland University of Technology, Auckland, New Zealand

Brings together different perspectives to understand cultures that underpin contemporary Philippine tourist behaviours

Offers comprehensive and updated reference for the understanding of Philippine tourism from leading experts

Explores tourism in the Philippines from an applied management and policy lens

Part of the book series: Perspectives on Asian Tourism (PAT)

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Table of contents (10 chapters)

Front matter, contemporary issues in tourism management in the philippines.

• Richard S. Aquino, Brooke A. Porter

Implementing an Effective Ecotourism Strategy for the Philippines

• John Paolo R. Rivera, Eylla Laire M. Gutierrez, Ian Bencio M. David, David Newsome

Perception and Participation of Local Residents in the Tourism Development Program for the Sampaloc Lake in San Pablo City, Laguna

• Sheerah Louise C. Tasico, Peter Jerome B. Del Rosario

Culinary Tourism as an Avenue for Tourism Development: Mapping the Flavors of the Philippines

• Eylla Laire M. Gutierrez, John Paolo R. Rivera, Fernando Martin Y. Roxas

Cagayan Valley: Your Islands and Valley of Fun – A Case of Regional Branding in the Philippines

• Maria Criselda G. Badilla

Tourism Accreditation in the Philippines: Government and Private Sector Perspectives

The philippines tourism officers’ competencies based on tourism act of 2009 and local government code of 1991.

• Joreen T. Rocamora

Perception of Stakeholders on the Adoption of 4th Industrial Revolution Technologies in the Hospitality Industry in the Philippines

• Pia Rhoda Pinpin-Lucero

Challenges in Implementing the ASEAN Mutual Recognition Arrangement for Tourism Professionals in the Philippines

• Lilibeth C. Aragon, Ma. Christina G. Aquino

Tourism in the Philippines: Conclusions and Implications for Management

• Tourism management
• Philippines tourism
• Tourism policy
• Asian tourism
• Philippine tourism governance
• Tourism marketing
• Philippine tourism studies
• ASEAN tourism
• ASEAN Mutual Recognition Arrangement

Richard S. Aquino

Brooke A. Porter

Book Title : Tourism in the Philippines

Book Subtitle : Applied Management Perspectives

Editors : Richard S. Aquino, Brooke A. Porter

Series Title : Perspectives on Asian Tourism

DOI : https://doi.org/10.1007/978-981-19-4497-0

Publisher : Springer Singapore

eBook Packages : Business and Management , Business and Management (R0)

Copyright Information : Springer Nature Singapore Pte Ltd. 2022

Hardcover ISBN : 978-981-19-4496-3 Published: 28 September 2022

Softcover ISBN : 978-981-19-4499-4 Published: 29 September 2023

eBook ISBN : 978-981-19-4497-0 Published: 27 September 2022

Series ISSN : 2509-4203

Series E-ISSN : 2509-4211

Edition Number : 1

Number of Pages : XVI, 190

Number of Illustrations : 1 b/w illustrations

Topics : Tourism Management , Asian Business , History of Southeast Asia , Development and Sustainability , Business Strategy/Leadership

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